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RATINGS ARl 



UAA's Popeye and Warn 

Popeye scored a No 

This outstanding reso! 

or competition] 

carte 



u.a.a 



©United Artists Associated, Inc. 



Scanned from the collections of 
The Library of Congress 



AUDIOVISUAL CONSERVATION 
at The LIBRARY / CONGRLSS 




Packard Campus 
for Audio Visual Conservation 
www.loc.gov/avconservation 

Motion Picture and Television Reading Room 
www.loc.gov/rr/mopic 



Recorded Sound Reference Center 
www.loc.gov/rr/record 




\FTER 4 YEARS, 



STILL J|jMP|NG 

is. cartoons, after four years on the air, are rating higher this year than last. 
SO ARB average of 15.4 in 122 markets. Warner Bros, cartoons scored a solid 13.2. 
eludes all markets for which ratings are available, regardless of station, time period 
mder that stations, almost without exception, have been renewing these profitable 
)grams. Be sure you stay on this winning team. Call or wire. 



WED ARTISTS ASSOCIATED, INC. 



NEW" YORK 247 Park Avenue, MU 7-7800 
CHICAGO 75 E.Wacker Dr., DE 2-2030 
DALLAS 1511 Bryan St., Rl 7-8553 
LOS ANGELES 1041 N. Formosa Ave., HO 7-5111 

"tabulation of individual market ratings available on req> 







Dennis James 



Representatives: 

WILLIAM MORRIS AGENCY 



1961 




mm 



PRESENTS 




TWENTY-FOURTH 
ANNUAL EDITION 



RADIO ANNUAL 

AND TELEVISION 

YEAR BOOK 




CHARLES A. ALICOATE 

Editor-in-Chief 

Copyright 1961 by 

RADIO DAILY CORP. 

1501 Broadway, N. Y. 36, N. Y. 










A matter of principle 



In 1960 the five CBS Owned 
television stations devoted 
nearly 14 million dollars worth 
of station time and facilities 
to non-network public affairs 
programs and announcements. 
The amount in itself is not 
of primary importance. But 
the principle behind it is. For 



the sum (an all-time high !) is 
a measure of the emphasis 
the five CBS Owned stations 
place on community service 
programming patterned to the 
highest production standards. 
The result is a wide variety 
of exceptional programs which 
won better than 40 awards 



2nd citations during the year- 
Information programs ranging 
"rom hour-long documentary 
'specials" broadcast during 
orime-time evening hours, to 
station editorials, to on-the-spot 
"eports from the Congo and 
Q rom many other top-interest 
'ocations around the world. 



In a real sense, the stations' 
commercial success makes 
possible this wealth of public 
affairs programming. And 
thus guarantees the program 
balance which has always 
been a guiding principle of. . . 

CBS TELEVISION STATIONS 



A Division of Columbia Broadcasting System, Inc. 
Operating WCBS -TV New York, KNXT Los Angeles, WBBM -TV Chicago, 
WCAU-TV Philadelphia and KMOX-TV St. L< 



WHEN YOU CAN 

HAVE THE BEST, 

WHY BE SATISFIED 

WITH EESS? 




50 Rockefeller Plaza 
New York 20, N. Y. 



FOREWORD 



THE DYNAMIC POWER inherent in the broadcasting indus- 
try which permits it to successfully meet every challenge, 
whether economic or technological, again is being convinc- 
ingly demonstrated as this, the 24th annual edition of the 
RADIO ANNUAL-TELEVISION YEAR BOOK goes forward to its 
international readership. 

* * 

THE INDUSTRY in the months intervening since the last 
RADIO ANNUAL-TELEVISION YEAR BOOK was published 
has faced up to a variety of perplexing and singularly com- 
plicated problems. All have either been solved or are in the 
process of solution. As a result the industry today continues 
to move ahead confidently, with its progress further ad- 
vanced by the technological improvements and innovations 
emanating from the workshops of the scientists. The order 
of the day in broadcasting indeed is "Forward!" 

* * 

THE RADIO-TELEVISION DAILY has been privileged to play 
its own informative role in the stirring events of the 
year, and this edition of the industry's acknowledged pre- 
miere reference work has been written, compiled, and edited 
in the same tradition of service and authority. 

* * 

IT is the work of countless assistants and collaborators 
from all branches of the industry, and to all of them, our 
thanks and our deep appreciation. 



CHAS. A. ALICOATE 

Editor-in-Chief 




PERRY COMO'S 



WEDNESDAY 9-10 F^IVI NBC-TV 




GENERAL ARTISTS CORPORATION 

NEW YORK • CHICAGO 
BEVERLY HILLS • CINCINNATI • DALLAS • LONDON 



RCA\iCTOR 




Academy of TV Arts & Sciences 1304 

Actors Equity Association 1295 

Actors Radio TV 1079 

Actors Representatives 693 

Adams, Stanley — Article 995 

Adorian, Paul— Article 1012 

Advertisers By Product Classification 77 

Advertisers, Nat. & Reg. Spot 61 

Advertisers. 348 Network TV 707 

Advertisers, Top 25 By Brand 65 

Advertisers, Est. TV Gross Time Ill 

ADVERTISING AGENCIES... 109 

British Agencies 1040 

Canadian Agencies 164 

Failures, 1945-1960 71 

Personnel 115 

Time Buyers Bios 173 

Advertising, Commercial Producers 925 

Advertising Council, Inc 1295 

Advertising Federation of America 1295 

Advertising Index 27 

Advertising Research Foundation 1295 

AFL-CIO 1296 

Africa, Sets & Receivers 1048 

Africa, TV Stations & Sets 1052 

AFTRA 1296 

Agency Time Buyer Bios 172 

Agents & Managers 693 

Agents, Press & Publicity 1111 

AGVA 1297 

ALABAMA: AM Stations 289 

Families, Population, Radio & TV Homes 

261,742 

Broadcasters Assoc 659 

ALABAMA: TV Stations 748 

ALASKA: AM Stations 297 

Families, Population, Radio & TV Homes 

261,742 

ALASKA: TV Stations 749 

ALBERTA, CANADA: AM Stations 628 

TV Stations 828 

Algeria TV 1057-1060 

Alicoate, Chas. A. — Foreword 5 

All -American Favorites, Radio -TV Daily: 

Radio 92 

Television 93 



Allard, T. J. — Article 620 

Allocations, FCC, TV Channel 1368 

AM STATIONS IN U. S 259 

Index 263 

New Stations Expected on the Air 257 

American Assoc, of Adv. Agencies 1295 

AMERICAN BROADCASTING COMPANY: 

Color Equipped Stations 1284 

Commercial Radio Programs, 1960 1317 

Commercial TV Programs, 1960 1338 

Executive Biographies, TV 715 

Executives & Personnel, Radio 195 

Executives & Personnel, TV 718 

Network Map, Radio 198 199 

Network Map, TV 720-721 

American Communication Assoc 1286 

American Federation of Musicians 1296 

American Guild of Authors & Composers. . 1296 

American Guild of Musical Artists 1297 

American Marketing Assoc 1297 

American Newspaper Guild 1297 

American Newspaper Publis. Assoc 1297 

American Society Composers, Authors & 

Publishers 1297 

American Women in Radio & TV 1298 

Animation Producers Assoc 1298 

Announcers — MC's 1159 

Argentina TV 1056-1060 

ARIZONA: AM Stations 298 

Families, Population, Radio & TV Homes 

261. 742 

Broadcasters Assoc 659 

ARIZONA: TV Stations 749 

ARKANSAS: AM Stations 303 

Families, Population, Radio & TV Homes 

261.742 

Broadcasters Assoc 659 

ARKANSAS: TV Stations 750 

Art Directors Club of N. Y 1298 

Artists, Radio-TV 1079 

Artists, Vocal H07 

Artists Representative Assoc 1298 

ASCAP: 

Adams, Stanley — Article 995 

Personnel & Functions 1297 

Publisher Members 996 

Assoc. Canadienne de la Radio 1298 

Assoc, for Professional Bcstg. Educa 1298 

Assoc, of Canadian Advertisers 1299 




HARRY WISMER 



OWNER and PRESIDENT 
The TITANS OF NEW YORK, American Football League 

JNITED STATES AIR FORCE NOTRE DAME FOOTBALL GAME 

"Tops In Sports" ABC-RADIO 

UNITED PRESS INTERNATIONAL SPORTS NEWS 



^^^^^^^^^^^^^^^^^^^^^^^^^^^^^s^^^^^^^s^^s^^^ EDITORIAL INDEX 



Assoc, of Maximum Service Telecasters . . 1299 

Assoc, of National Advertisers, Inc 1299 

Assoc, of Radio-TV Analysts 1299 

Associations, Organizations 1295 

Associations, State Bcsters 659 

Attorneys Specializing in Radio-TV 698 

Aubrey, James, Ir. — Article 723 

Austria TV 1060 

Australia TV 1058-1060 

Authors Guild of Authors League 1299 

Authors League of America 1299 

Auto Radio Set Production 51 

Avery, Lew — Article 246 

Awards, Radio-Television Daily: 

Radio 92 

Television 93 



— B — 



BAHAMAS: AM Stations 1025 

BEHIND THE MIKE, BEFORE 
THE CAMERA 1077 

Announcers — MC's 1 159 

Artists, Radio-TV 1079 

Directors, Radio-TV 1 121 

Disc Jockeys 1 189 

Musical Directors 1149 

News Commentators 1133 

Producers, Radio-TV Independent 1125 

Sports Commentators 1206 

Vocal Artists 1107 

Women Commentators 1218 

Writers, Radio-TV 1156 

Belgium TV 1060 

BIOGRAPHICAL SKETCHES: 

ABC-TV Executives 715 

Ad Agency Time Buyers 172 

CBS-TV Executives 726 

NBC-TV Executives 736 

TV Film Prod.-Dist. Executives 968 

BMI: 

Haverlin, Carl — Article 1003 

Personnel & Functions 1300 

Publisher Members 1004 

Brand Names Foundation, Inc 1299 

Brand Name TV Advertisers 65 

Brazil TV 1060 

British Broadcasting Corp 1039-1299 

BRITISH COLUMBIA, CAN.: AM Stations. . 629 

TV Stations 829 

British Advertising Agencies 1040 

British Commercial TV 1035 

British Commercial TV Producers 1037 

British Information Services 1300 

British Program Contractors 1037 

British TV Producers-Distributors 1030 

British TV Studios 1029 

BBC TV Service 1039 

Broadcast, Authorization of Service 43 

Broadcast Coverage By State 261-742 

Broadcast Expenses, Nets & AM Stas 703 

Broadcast Expenses, Nets & TV Stas 739 

Broadcast Information Bureau 1300 



Broadcast Music, Inc 1004-1300 

Broadcast Pioneers 1300 

Broadcasters, State Assoc 659 

Broadcasters, Canadian Assoc 623 

Broadcasters, Educational 647 

Broadcasters, FM Assoc 1233 

Broadcasters Promotion Assoc 191-1300 

Bcstg. & Film Comm. Nat'l Council of 

Churches 1300 

Bcstg. Industry Financial Data 45 

Brokers, Play & Story 1073 

Brokers, Radio-TV Station 1290 

Bureau of Broadcast Measurement 1301 

Business Failures, Cause of ' 71 



C — 



CALIFORNIA: AM Stations 308 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 659 

CALIFORNIA: TV Stations 751 

Call Letters, AM Station Index 263 

Call Letters, TV Station Index 743 

CANADA 621 

Advertising Agencies 164 

Canadian Broadcasting Corp 624 

Canadian Assoc, of Broadcasters. . . .623-1301 

Central Can. Bcstrs. Assoc 1301 

International Stations 625 

Station Index, Radio 626 

Stations, TV 828 

Station Representatives 239 

Carpets 1289 

Cartoon Producers 1289 

Cash, Norman — Article 705 

Catholic Actors Guild of America 1301 

Causes of Business Failures 71 

Central Africa Fed. TV 1057 

CIO-AFL 1296 

Clock Radio, Production Figures 51 

Channel Allocations, FCC 1368 

Chicago Telephone Numbers 102 

Code, Subscribers to NAB TV 85 

Collins, LeRoy — Article 97 

Color Equipped Stations in U. S 1278 

Color Processes 1288 

COLORADO: AM Stations 325 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 659 

COLORADO: TV Stations 755 

COLUMBIA BROADCASTING SYSTEM: 

Color Equipped Stations 1278 

Commercial Radio Programs, 1960 1317 

Commercial TV Programs, 1960 1338 

Executive Biographies, TV 726 

Executives & Personnel, Radio 206 

Executives & Personnel, TV 727 

Network Map, Radio 204-205 

Network Map, TV 728-729 

Columbia TV 1056 

Commentators, News 1133 

Commentators, Sports 1206 



BEVERLY HILLS 




Randy Wood— Jack Spina, Int. 



NEW YORK 



e^esese^^^sese^se^K^^H^^^^^^ EDITORIAL INDEX 



Commentators, Women 1218 

COMMERCIAL & INDUSTRIAL 

PRODUCERS 925 

Commercial Programs, Radio 1317 

Commercial Programs, TV 1338 

Commercial TV, British 1035 

Commercial Monitoring 1291 

Communist Bloc TV Sets & Stations 1053 

Comparative Failure Trends 73 

Components, Value of Manuf. Sales 81 

Composers & Lyricists Guild of Amer 1301 

Conductors, Musical 1 149 

CONNECTICUT: AM Stations 329 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 659 

CONNECTICUT: TV Stations 759 

Contractors, British Programs 1037 

Consulting Engineers 1275 

Costa Rica TV 1056-1061 

Costumes 1291 

Country & Western Music Bcsters 1301 

CUBA: AM Stations 1022 

TV Stations 1061 

Curacao TV 1057 

Currency, Foreign Exchange Rates 189 



D — 



Davalle, Peter C. — Article 1036 

DELAWARE: AM Stations 334 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 659 

Denmark TV 1055-1061 

Devices, Timing 1291 

Directors Guild of America 1302 

Directors, Musical 1 149 

Directors, Radio-TV 1121 

Disc Jockey Assn., Inc 1302 

Disc Jockeys 1 189 

Distributors, TV Film 873 

Distributor-Producers Bios 968 

DISTRICT OF COLUMBIA: AM Stations. . . 335 

Families, Population, Radio & TV Homes 

261-742 

DISTRICT OF COLUMBIA: TV Stations... 760 

DOMINICAN REPUBLIC: AM Stations.... 1024 
Dramatists Guild of Authors League of 

America 1302 



— E — 



Editorial Index 7 

Editorial Staff 24 

Editors, Radio-TV 1225 

Educational Bcsters, Nat'l Assoc 647 

Educational Stations 649 

EIA: 

Auto Radio Set Sales Figures 51 

Officers, Executive Personnel 1272 

Radio Set Production Figures 51 

Electronic Industries Assoc 1272 



Emcees 1 159 

Employment at Nets & Stations 1072 

Engineers, Consulting 1275 

Episcopal Actors Guild of America 1302 

Equador TV 1056-1062 

Expansion, FCC Report 41 

Expenses of AM & Nets 703 

Expenses of TV & Nets 739 

Expense Items of TV Station 57 

Expenses, TV Industry 983 

EQUIPMENT SECTION 1247 

Consulting Engineers .' 1275 

EIA Personnel 1272 

Equipment Manufacturers 1248 

TV Equipped Theatres 701 

Toll TV Firms 1292 

Equity, Actors Assoc 1295 

Expenditures, Network TV Advertisers ... Ill 

Expenditures By Product, Spot TV Ill 



— F— 



Facts & Figures 33 

Failures of Ad Agencies 71 

Failures, Business, Cause of 71 

Families for 1960 (Estimated Radio-TV). .261-742 

Far East Sets & Receivers 1049 

Far East, TV Stations & Sets 1053-1058 

FCC Financial TV Figures 45 

FEDERAL COMMUNICATIONS 
COMMISSION: 

Commissioners, Staff 230 

Nationwide Network Financial Figures. 1074 

Radio Industry Financial Figures 703 

Station Expansion Report 41 

TV Channel Allocations 1368 

TV Industry Financial Figures 45 

Federal Trade Commission 1302 

FILM DISTRIBUTORS 873 

Film Producers 875 

Film Prod.-Dist. Exec. Biographies 969 

Film Producers Assoc, of N. Y 1303 

Film Stock, Raw 1289 

Financial Data, FM Stations 1230 

Financial Data, Network Figures 1074 

Financial Data, Radio 703 

Financial Data, Broadcasting Opera 45 

Financial Data, TV 983 

Finland TV 1062 

Firestone. Len — Article 887 

FLORIDA: AM Stations 336 

Families, Population, Radio & TV Homes 

281-742 

Assoc, of Broadcasters 660 

FLORIDA: TV Stations 760 

FM Broadcasters Assoc, of So. Calif 1303 

FM STATIONS, U. S 1231 

Station Listings 1236 

National Assoc, of FM Bcsters 1233-1305 

NAFMB Members 1233 

FM Stations Financial Report 1230 



11 



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^^^^^^^^s^^^^^3^^^^^^^^< EDITORIAL INDEX 



Foreign TV Stations 1060 

Foreword — By Chas. A. Alicoate 5 

France TV 1055-1062 

Frank. Peter — Article 653 

Freight Forwarders 1291 

French Bcstg. System in N. Amer 1303 



— G— 

General Statistical Information 33 

GEORGIA: AM Stations 350 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 660 

GEORGIA: TV Stations 763 

Ghana TV 1057 

Greece TV 1057 

Gross Time Costs, 348 Advertisers 707 

Gross Time Billings, Network TV 39 

GROUP STATION 

OPERATIONS 665 

GUAM: AM Stations 616 

TV Stations 827 

Guilds, Organizations 1295 



— H— 

HAITI: AM Stations 1024 

TV Stations 1063 

Haverlin, Carl — Article 1003 

Hayes, Arthur Hull — Article 201 

HAWAII: AM Stations 361 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 660 

HAWAII: TV Stations 765 

Heinecke, Paul — Article 1009 

Homes Delivered by Daytime Network TV . 63 

Homes Delivered by Nighttime TV 63 

Home Radios, Production Figures 51 

Homes, Radio-TV By State 261-742 

Honduras TV 1063 

Hurlbut. John — Article 190 

Hurleigh, Robert F. — Article 216 

Hyams, Jerome — Article 881 



— I— 



IDAHO: AM Stations 363 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 660 

IDAHO: TV Stations 765 

ILLINOIS: AM Stations 367 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 660 

ILLINOIS: TV Stations 767 

Income, TV Industry 983 

Independent Color Equipped Stations 1285 



Independent Television Authority 1035 

Indie & Net Station Bcstg. Expenses 703 

INDEXES: 

Advertising 27 

Canadian AM Stations 626 

Editorial 7 

TV Film Prod.-Dist. Exec. Bios 968 

U. S. AM Stations 263 

U. S. TV Stations 743 

INDIANA: AM Stations 376 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 660 

INDIANA: TV Stations 769 

Industrial & Commercial Producers 925 

Industrial Radio-TV Producers 925 

Industry Highlights, Facts & Figures 33 

INDUSTRY ORGANIZATIONS. 1295 

Industry Stock Fluctuations 47 

Institute of Radio Engineers 1303 

In-Store Displays Offered by Stations.... 1068 

Inter-American Assn. of Bcstrs 1303 

INTERNATIONAL 

BROADCASTING 1013 

British Program Contractors 1037 

British Studios 1029 

British Producer-Distributors 1030 

Currency Rate of Exchange 189 

Distribution of Radio Receivers 1047 

Foreign TV Stations 1060 

International Roundup, TV 1055 

Radio Cadena Nacional, S. A 1015 

Radio Programas de Mexico, S. A 1015 

RCN Member Stations 1016 

Stations by Areas, TV 1051 

Stations of Bahamas 1025 

Stations of Cuba 1022 

Stations of Dom. Republic 1024 

Stations of Haiti 1024 

Stations of Jamaica 1025 

Stations of Mexico 1017 

Stations of U. S. & Canada (Intern.). . . 625 

TV Stations & Sets 1060 

International TV Shippers 1291 

International Brotherhood of Elec. Workers. 1303 

IOWA: AM Stations 382 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 660 

IOWA: TV Stations 772 

Iran TV 1063 

Iraq TV 1057-1063 

Ireland TV 1051 

Italy TV 1055-1063 



J- 



JAMAICA: AM Stations 1025 

Japan TV 1058-1064 

Jewish Theatrical Guild of America 1303 

Jingle Producers 987 



13 






NEWS 



NEWSPICTURES 



NEWSFILM 



NEWSTAPES 



Krything for news for the B 



tt®®&&&&®Q&®&®Q&&®Q&Q&$&&®&®&Q&&Q&&&&&&Q&^ EDITORIAL INDEX 



Joint Comm. on Educational TV 1304 

Jones, Merle S. — Article 709 



— K — 



KANSAS: AM Stations 388 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 660 

KANSAS: TV Stations 773 

KENTUCKY: AM Stations 392 

Families, Population. Radio & TV Homes 

261-742 

Assoc, of Broadcasters 661 

KENTUCKY: TV Stations 774 

Kenya TV 1057 

KEYSTONE BROADCASTING SYSTEM: 

Affiliates 212-214 

Executives & Personnel 215 

Network Map 210-211 



— L — 



Laboratories 1290 

LABRADOR, CAN.: AM Stations 631 

LABRADOR, CAN.: TV Stations 829 

Lambs, The 1304 

Lamps, Spot & Flood 1288 

Large Screen 1286 

Larochelle, Jules — Article 622 

Latin America, Sets & Receivers 2050 

Latin America, TV Stations & Receivers 

1052-1056 

Lawyers, Radio-TV 698 

League of Advertising Agencies 1304 

Lebanon TV 1058-1065 

Lenses 1286 

Libraries, Stock Shots 1289 

Local Radio Dollar By Category 67 

Los Angeles Telephone Numbers 103 

Loss, TV Stations Reporting 739 

LOUISIANA: AM Stations 399 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 661 

LOUISIANA: TV Stations 775 



— M— 



McDaniel, William K. — Article 222 

McGannon, Donald H. — Article 648 

MAINE: AM Stations 406 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 661 

MAINE: TV Stations 776 

Malaya TV 1058 

Managers & Agents 693 

Mandell, Abe — Article 899 

MANITOBA, CAN.: AM Stations 631 

TV Stations 830 



Manufacturers, Radio-TV Equipment 1248 

Manufacturers, Sales of Receiving Tubes.. 81 

MAPS— NETWORK, RADIO-TV: 

ABC Radio Network 198-199 

ABC TV Network 720-721 

CBS Radio Network 204-205 

CBS-TV Network 728-729 

KBS Network 210-211 

MBS Network 220-22 1 

NBC Radio Network 228-229 

NBC TV Network 734-735 

Markets, Top TV 923 

MARYLAND: AM Stations .'.'.'.' 408 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 66 1 

MARYLAND: TV Stations 778 

MASSACHUSETTS: AM Stations 411 

Families, Population, Radio & TV Homes 

251-742 

Assoc, of Broadcasters 661 

MASSACHUSETTS: TV Stations 779 

MC's — Announcers 1159 

Mexico AM Stations 1017 

Mexico TV 1057-1065 

MICHIGAN: AM Stations 417 

Families, Population, Radio & TV Homes 

25 1-742 

Assoc, of Broadcasters 661 

MICHIGAN: TV Stations " 780 

MINNESOTA: AM Stations 425 

Families, Population. Radio & TV Homes 

261-742 

Assoc, of Broadcasters 661 

MINNESOTA: TV Stations ' 782 

Minnow, Newton N. — Article 113 

MISSISSIPPI: AM Stations 431 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 661 

MISSISSIPPI: TV Stations '.[ 783 

MISSOURI: AM Stations 439 

Families, Population, Radio & TV Homes 

2S1-742 

Broadcasters Assoc 662 

MISSOURI: TV Stations ','.'. 784 

Monitoring Commercials 1291 

MONTANA: AM Stations 446 

Families, Population, Radio & TV Homes 

261-742 

MONTANA: TV Stations 785 

Morocco TV 1058 

Mot. Picture Credit Group 1304 

Mot. Pic. Theatres, TV Equipped 701 

Multiple Station Owners 665 

MUSIC 985 

ASCAP 995 

BMI 1003 

Commercial Producers 925 

SESAC 1009 

Music Publishers Contact Employees Union 1304 

Music Publishers Protective Assoc 1304 

Musicasters 1 189 

Musical Commercial Producers 987 



15 



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^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ EDITORIAL INDEX 



Musical Commercial Producers Assn 1304 

Musical Directors 1121 

Musicians Guild of America 1304 

MUTUAL BROADCASTING SYSTEM: 

Commercial Programs, 1960 1317 

Executives & Personnel 217 

Network Map & Affiliates 220-221 



— N— 

NAB: 

Code Subscribers 85 

Officers, Directors 94 

NABET 1305 

NABUG 1305 

NAEB 647-1305 

Membership 649 

Nat'l Academy of TV Arts & Sciences 1304 

Nat'l Assoc, for Better Radio-TV 1305 

Nat'l Assoc. Educa. Bcsters 647-1305 

Nat'l Assoc, of FM Bcsters 1233-1305 

Membership 1233 

Nat'l Assoc, of Performing Artists 1306 

Nat'l Audience Board, Inc 1306 

Nat'l Better Business Bureau 1306 

NATIONAL BROADCASTING COMPANY: 

Color Equipped Stations 1281 

Commercial Radio Programs, 1960 1317 

Commercial TV Programs, 1960 1338 

Executives Biographies, TV 736 

Executives & Personnel, Radio 223 

Executives & Personnel, TV 737 

Network Map, Radio 228-229 

Network Map, TV 734-735 

Nat'l Community TV Assoc, Inc 1306 

Nat'l Education TV & Radio Center 1306 

Nat'l Electronic Distrib. Assn 1306 

Nat'l Reg. TV Spot Advertisers 61 

By Product 77 

Nat'l Spot Radio Time Sales 53 

Nat'l Spot TV Time Sales 53 

Nat'l Variety Artists, Inc 1307 

Nationwide Network Financial Figures. . . 1074 

Near East, Sets & Receivers 1048 

Near East, TV Stations & Sets 1052-1057 

NEBRASKA: AM Stations 449 

Families. Population, Radio & TV Homes 

2S1-742 

Broadcasters Assoc 662 

NEBRASKA: TV Stations 786 

Negro Actors Guild of America, Inc 1307 

Negro Programming 655 

Negro Radio Association 1307 

Netherlands TV 1065 

Netherlands Antilles TV 1057-1065 

NETWORKS: 

Radio 193 

Television 713 

ABC Executives, Radio Personnel 195 

ABC Radio Map 198-199 

ABC-TV Executives Biographies 715 

ABC-TV Executives, Personnel 718 

ABC-TV Network Map 720-721 

CBS Radio Executives, Personnel 206 



CBS Radio Network Map 204-205 

CBS-TV Executives Biographies 726 

CBS-TV Executives, Personnel 727 

CBS-TV Network Map 728-729 

Color Equipped Stations 1278 

Commercial Programs AM 1317 

Commercial Programs TV 1337 

Daytime TV Homes Delivered 1338 

Gross Time Billings 39 

KBS Affiliates 212-214 

KBS Executives, Personnel 215 

KBS Network Map . . . . .210-211 

MBS Executives. Personnel 217 

MBS Network Map & Affiliates. 220-221 

NBC Radio Executives. Personnel 223 

NBC Radio Network Map 228-229 

NBC-TV Executives Biographies 736 

NBC-TV Executives, Personnel 737 

NBC-TV Network Map 734-735 

Network Brand Advertisers 65 

Network Gross Time Billings 39 

Network AM & Indie Bcstg. Expense ... 703 

Nighttime TV, Homes Delivered . 63 

Regional Networks 685 

Total Employment 1072 

Network Financial Figures 1074 

Network TV Advertisers Ill 

Network & Indie TV Expense 739 

Network, 348 TV Advertisers 707 

NEVADA: AM Stations 787 

Families, Population, Radio & TV Homes 

261-742 

NEVADA: TV Stations 787 

NEW BRUNSWICK, CAN.: AM Stations. . . 632 

TV Stations 830 

NEWFOUNDLAND, CAN.: AM Stations. . . 633 

TV Stations 830 

NEW HAMPSHIRE: AM Stations 454 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 662 

NEW HAMPSHIRE: TV Stations 788 

NEW JERSEY: AM Stations 456 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 662 

NEW JERSEY: TV Stations 788 

NEW MEXICO: AM Stations 459 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 662 

NEW MEXICO: TV Stations 788 

New AM Stations To Open 257 

NEW YORK: AM Stations 463 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 662 

News Commentators 1133 

Newspaper, Editors. Radio-TV 1225 

Newspaper Reporters Assoc, of N. Y. ... 1307 

News-Wire Services 75 

Nigeria TV 1058 

NORTH CAROLINA: AM Stations 491 



17 



Leading the world 

in television program sales 




INDEPENDENT 
TELEVISION 
CORPORATION 



488 Madison Avenue • New York 22, N. Y • PLaza 5-2IOO 
17 Gt. Cumberland Place • London W I • Ambassador 8040 
IOO University Avenue • Toronto I, Ontario • EMpire 2-1166 



Mexico City • Paris • Rome • Rio de Janeiro * Sydney 
and offices in principal cities in 45 countries around the world 



^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^s^^^g^ EDITORIAL INDEX 



Families, Population. Radio & TV Homes 

261-742 

Assoc, of Broadcasters 662 

NORTH CAROLINA: TV Stations 793 

Families, Population, Radio & TV Homes 

261-742 

NORTH DAKOTA: AM Stations 503 

Broadcasters Assoc 662 

NORTH DAKOTA: TV Stations 835 

NORTHWEST TERRITORIES, CAN.: 

AM Stations 634 

NOVA SCOTIA, CAN.: AM Stations 634 

TV Stations 831 

Norway TV 1055 

Novik, Harry — Article 654 

— O — 

OHIO: AM Stations 505 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 663 

OHIO: TV Stations .'*..! 795 

Okinawa TV 1058 

OKLAHOMA: AM Stations 515 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 663 

OKLAHOMA: TV Stations 798 

ONTARIO, CAN.: AM Stations 635 

TV Stations 831 

Orchestra Leaders 1149 

OREGON: AM Stations 519 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 663 

OREGON: TV Stations 799 

ORGANIZATIONS 1295 

Organizations, Research 1293 

-.P— 

Panama TV 1057 

Parnell, Val. — Article 1026 

Pauley, Robert R. — Article 194 

PENNSYLVANIA: AM Stations 527 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 663 

PENNSYLVANIA: TV Stations 801 

Philippines TV 1065 

Peru TV 1065 

Play & Story Brokers 1073 

Portable Radios, Production Figures 51 



Portugal TV 1056-1065 

Press Agents 1111 

PRINCE EDWARD ISLAND, CAN.: 

AM Stations 641 

TV Stations 833 

Prizes & Premiums 1290 

Processes, Background 1289 

Processes, Color 1288 

Producers, Cartoon 1289 

Producers, Commercial, TV Film ,*, 925 

Producers-Distributors, TV Film . . 873 

Producer-Distributor Bios 967 

Producers, Jingles 987 

Producers, AM-TV Commercials 925 

Producers, Radio-TV, Independent 1125 

Producers, Radio-TV Programs 839 

Producers, Transcriptions 860 

Product, Spot TV Expenditures 77 

Production Figures of Radio Sets . . 51 

Production Figures of TV Sets 55 

PRODUCTION SECTION 

RADIO-TV 837 

Professional Music Men, Inc. 1307 

Profit, & Loss, AM Radio Stations 59 

Profit, TV Stations Reporting 739 

Program Contractors, British 1037 

PROGRAM PRODUCERS: 

Radio-TV 839 

Independent H25 

PROGRAMS, COMMERCIAL 

RADIO, 1960 1317 

PROGRAMS, COMMERCIAL 

TELEVISION, 1960 1338 

Programs, Homes Delivered by TV 63 

Projectors 1288 

Publications, Trade 1311 

Public Relations & Publicity Firms 1111 

PUERTO RICO: AM Stations 616 

TV Stations 827 

Assoc, of Broadcasters 663 

_Q_ 

QUEBEC, CAN.: AM Stations 641 

TV Stations 833 

Queen, Robert I. — Article 658 

— R — 

Radio Advertising, Bureau, Inc. 1307 

Radio Cadena Nacional, S. A. . 1015 



19 







SJ TV 



fr 



I. 




PART OF THE 250,000 VISITORS TO RECENT WNAX-SPONSORED NATIONAL PLOWING CONTEST 

I FROM PLOWING TO PAGLIACCI 




Each Peoples' station programs exclusively for the 
people of its own community. In the farm areas, 
WNAX (North and South Dakota, Iowa, Min- 
nesota and Nebraska); WRFD (Central Ohio); 
and KVTV-TV (South Dakota, Iowa, Minnesota 
and Nebraska), are known, respected and yes, 
loved, because of their constant devotion to the 
needs and desires of their audiences. While in 
the sophisticated urban communities of WTTM 
(Trenton, N. J.), and WGAR (Cleveland), the 
listeners hear programs compatible with their 
ways of life. Around Fairmont, W. Va., WMMN, 
first in audience for many years, concentrates on 
satisfying its own home town friends. Thus Peo- 
ples stations program from plowing to Pagliacci 
— but no rock 'n roll, if you please. 




"It Pays to Place it on Peoples' 



PEOPLES BROADCASTING CORPORATION 



WNAX, Yankton, S. D. 
KVTV, Sioux City, Iowa 
Represented by Katz 



WTTM, Trenton, N. J. 
WMMN, Fairmont, W. Va. 
George P. Hollingbery 



WGAR, Cleveland, Ohio WRFD, Columbus, 

Worthington, Ohio 
H. I. Cfistal Gill-Perna 



^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^$^^^^^^^$ EDITORIAL INDEX 



Member Stations 1016 

Radio Dollar, Local By Category 67 

Radio-TV Attorneys 698 

Rcdio-TV Correspondents Assoc 1308 

RADIO-TV DAILY: 

All-American Favorites, Radio 92 

All- American Favorites, TV 93 

Officers, Personnel 24-1313 

Radio & TV Directors Guild 1302 

Radio-TV Editors 1225 

Radio-TV Executives Society 1307 

Radio-TV News Directors Assoc 1308 

Radio-TV Set Production— EIA Figures 51-55 

Radio-TV Station Brokers 1290 

Radio-TV Telephone Numbers 100 

Radio-TV Writers 1156 

Radio Free Europe 1307 

Radio Homes and Families 261 

Radio Industry Financial Data 59-67-703 

Radio Markets Ranked, Spot Volume 710 

Radio-Newsreel-TV Working Press Assoc. 1307 

Radio Prcgramas de Mexico 1015 

Radio Receivers, Worldwide Dist 1047 

Radio Set Production, Retail Sales 51 

Radio Spot Time Sales 53 

Radio Station Index 263 

Radio Stations, Number per State 261 

Radio Stations, Total Employment 1072 

Radio Station Code Subscribers 85 

Radiotelevisione Italiana 1308 

RAI Corp. Italian Radio TV System 1308 

Raw Stock 1289 

Receivers & Sets Worldwide 1047 

Recording & Transcription Cos 925 

REGIONAL NETWORKS, 

GROUP OWNED STATIONS. 665 

Regional Organizations, IAAB's Central 

American Assoc 1308 

REPRESENTATIVES, RADIO- 
TV STATIONS 235 

Representatives, Talent 693 

Research Organizations 1293 

RHODE ISLAND: AM Stations 542 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 663 

RHODE ISLAND: TV Stations 806 



Sales, Radio Retail 
Sales, TV Retail . . 



SASKATCHEWAN, CAN.: AM Stations... 645 

TV Stations 834 

Schlosser, Herbert S. — Article 897 

Scott, Walter D. — Article 731 

Screen Actors Guild 1308 

Screen Composers Assoc 1308 

Screen Directors Interna. Guild 1309 

Screening Rooms 1290 

Screens, Large TV 1288 

SERVICE FIRMS, RADIO-TV. . 1286 

Dealing with the Following: 
Background Processes, Carpets, Cartoon 
Producers, Color Processes, Commer- 
cial Monitoring, Costumes, Intnat'l TV 
Shippers, Laboratories, Large Screen, 
Lenses, Prizes & Permiums, Projectors, 
Radio-TV Station Brokers, Raw Slock, 
Screening Rooms, Spot and Flood 
Lamps, Stock Shot Libraries and Film 
Storage Vaults. Timing Devices 
SESAC: 

Heinecke, Paul — Article 1039 

Personnel & Functions 1309 

Publisher Members 1010 

Set Production, Radio 51 

Set Production, TV 55 

Sets & Receivers Worldwide 1047 

Sets, Worldwide TV 1051 

Shippers, Freight 1291 

Singapore TV 1058 

Singers, Radio-TV 1107 

Sino-Soviet Block TV 1059 

Society of Mot. Pict. & TV Engineers 1309 

South Asia Sets & Receivers 1048 

South Asia, TV Stations 1052 

SOUTH CAROLINA: AM Stations 543 

Families, Population, Radio & TV Homes 

231-742 

Broadcasters Assoc 663 

SOUTH CAROLINA: TV Stalions 806 

SOUTH DAKOTA: AM Stations 550 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 663 

SOUTH DAKOTA: TV Stations 807 

So. Calif. Bcstrs. Assoc 1309 

So. Nevada Bcstrs. Assoc 1309 

Sports Commentators 1206 

Spot & Flood Lamps 1288 

Spot Radio National Times Sales 53 

Spot TV Advertisers, By Product 77 

Spot TV Expenditures By Day & Type 1291 

Spot TV Time Sales, Quarterly 53 

State Broadcasters Assoc 659 

State Coverage Statistics, 1960 261-742 



21 






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COMMUNITY CLUB AWARDS 

20 East 46th Street New York 17, N. Y. 



22 



^^^^^^^^^^^^^^^^^^^ 5 ^^^^^ a ^ 55 ^^^^^^^^^^^^^^ 5e EDITORIAL INDEX 



Station Brokers, Radio-TV 1290 

Station Representatives Assoc 1309 

STATION REPRESENTATIVES, 

RADIO-TV 237 

STATIONS: 

Bahamas: AM 1025 

British Commercial 1035 

Canada: AM 626 

Canada: TV 828 

Channel Allocations, FCC 1368 

Color Equipped Stations 1278 

Cuba: AM 1022 

Dominican Republic 1024 

Educational — NAEB Members 649 

FCC Report on Expansion 41 

FM— NAFMB Members 1233 

Foreign TV 1060 

Group Operations 665 

Guam: AM 616 

Guam: TV 827 

Haiti: AM 1024 

Homes & Families 261-742 

International U. S. & Canada 625 

Jamaica: AM 1025 

Mexico: AM 1017 

Negro Programming 655 

New Foreign TV Stations, 1960 1054 

Puerto Rico: AM 616 

Puerto Rico: TV 827 

Radio-TV Brokers 1290 

Radio-TV, Number Per State 261-742 

Set for Opening in 1961 257 

Total Employment for Nets & Indie TV. 1072 

Total Radio Stations in U. S 261 

Total TV Stations in U. S 742 

TV Stations & Sets Overseas 1051 

United States: AM 263 

United States: FM 1236 

United States: TV 743 

Virgin Islands: AM 619 

STATISTICS, FACTS & FIGURES 33 

Stock Issue Changes in 1960 45 

Stock Shot Libraries 1289 

Storage Film Vaults 1289 

Story & Play Brokers 1073 

Subscription TV 1292 

Sweden TV 1056-1066 

Switzerland TV 1066 



— T — 



TELEPHONE NUMBERS, RADIO-TV 
Chicago 



102 



Los Angeles 103 

New York 100 

Washington 103 

TELEVISION YEAR BOOK 

Facing 704 

All-American Favorites 93 

Artists ! 1079 

Attorneys Specializing in Radio-TV .... 638 

Average Number of Employees 1072 

Color Equipped Stations 1278 

Expense Items of TV Stations 57 

Expense of Net & Inde Stations 739 

Financial Revenues 983 

FCC Channel Allocations 1368 

Film Commercial Producers 925 

Film Producers-Distributors 873 

Foreign TV Stations 1060 

Homes By States 742 

Motion Pic. Theatres, TV Equipped 701 

Networks 713 

Network Gross Time Billings 39 

Production Types of TV 55 

Program Producers 837 

Revenue, TV Industry 983 

Retail TV Sales 55 

Service Firms 1286 

Spot Expenditures By Day & Type 983 

Spot Expenditures By Product Ill 

Spot Nat. & Reg. Advertisers 61 

Station Index 743 

Stations, British Commercial 1035 

Stations, Number in U. S 742 

Stations Reporting Profit, Loss 739 

Stations & Sets Overseas 1051 

Time Sales, Nat'l, Regional & Local .... 98 

Top Network Advertisers 707 

Top TV Markets 923 

U.S. Stations 743 

Writers 1156 

Television Bureau of Advertising 1309 

Television Film Assoc 1310 

Television Homes in States 742 

TV Information Office 1310 

TV Program Export Assoc 1310 

TENNESSEE: AM Stations 552 

Families, Population. Radio & TV Homes 

261-742 

Assoc, of Broadcasters 664 

TENNESSEE: TV Stations 808 

Territories & Possessions: 

AM Stations 616 

TV Stations 827 

TEXAS: AM Stations 561 



23 



nmnm 
mmm 



i§\ioMi$ 




THE NATIONAL DAILY NEWSPAPER OF COMMERCIAL RADIO AND TELEVISION 

1501 BROADWAY, NEW YORK 36, N. Y. TELEPHONE: Wisconsin 7-6336 



Chas. A. Alicoate 

Pres., Editor & Publisher 



Marvin Kirsch 

Assoc. Pub. -Gen. Mgr. 



Melvin J. Silverberg 

Editor 
Radio Annual— TV Year Book 

ROBERT I. QUEEN 

Managing Editor 

JO RANSON 

Associate Editor 

H. WILLIAM FALK 

Staff Writer 

THOMAS FITZSIMMONS 

Night Make-up Editor 

JIM CALLAGHAN 

Editorial Researcher 

JANE CHAMBERS 

Editorial Assistant 

DAVID DUNHAM 

Research Staff 

BETTY MILLER 

Statistician 



Arthur Simon 

Advertising Manager 

TED GREEN 

Columnist 

LEONARD G. WAYNE 

Columnist 

HERBERT GUSSACK 

Staff Writer 

MORRIS ALTSCHULER 

Circulation and Production Mgr. 

EUGENE MORRISON 

Assistant Circulation Mgr. 

FRANCES ROSSEN 

Advertising Staff 

ELIZABETH RAE McKEAN 

Business Dept. 

DOROTHY THOMAS 

Advertising Staff 



Publishers of 

RADIO-TELEVISION DAILY 

RADIO ANNUAL-TELEVISION YEAR BOOK 



WEST COAST OFFICE 

William R. Weaver, News Editor 
Harriet Margulies, New York Representative 
John P. Shea, Special Representative 
6425 Hollywood Blvd. Phone: Hollywood 9-3951' 

CHICAGO BUREAU 

Hal Tate 

192 N. Clarke St. 
Phone: ANdover 3-6520 



WASHINGTON BUREAU 

Harry Lando 

Office: 1126 National Press Building 
Telephone: Executive 3-4S0S 

CANADIAN BUREAU 

Jules Larochelle 

Room 314, Belmont St., Montreal 

LONDON BUREAU 

Peter C. Davalle 

6 Romany Gardens 
Sutton, Surrey, England 



MEXICO CITY OFFICE: Pedro Mario Amaro, Cinco de Mayo 46-4, Mexico City, D.F.; Emil Zubryn, Poste Restante, Taxco. 
Gro., Mexico. ROME OFFICE: John Perdicari, 59 Via Priscilla. PUERTO RICAN BUREAU: Antonio Alfonso, Edificio 
Ochoa, San Juan, P. R.; P. 0. Box 3485; Telephone: 3-2750. FAR EAST BUREAU: Glenn F. Ireton. Manager, Office: 58 
Kamiyama-Cho, Shibuya-Ku, Tokyo; Telephone: 46-4324. 

24 



^^^^^^^^^^^^^^^es^2s^^^^$^ EDITORIAL INDEX 



Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 664 

TEXAS: TV Stations 811 

Thailand TV 1059-1066 

Theatres, Motion Pic. TV Equipped 701 

TIME BUYER BIOS 171 

Ad Agency Time Buyers Bios 171 

Time Billings, Network TV 39 

Title Page 1 

Todman, Bill — Article 871 

Toll-TV 1292 

Trade Publications 1311 

TRANSCRIPTION AND 

RECORDING COMPANIES. . 859 

Treyz, Oliver — Article 714 

Turkey TV 1066 

TV FILM PRODUCERS AND 

DISTRIBUTORS 873 

TV Film Executive Who's Who 967 

Index— TV Executive Bios 968 

Film Executive Bios 969 

TV Industry Financial Data 983 

TV STATIONS IN U. S 741 

Index 743 

Index, Canada 828 

Total Employment 1072 



— U 



Uniforms (Costumes) 1291 

Union of South Africa TV 1058 

Unions, Organizations 1295 

United Arab Rep. TV 1058-1066 

United Kingdom TV 1027-1056-1066 

U.N. Radio Div. Public Info 1310 

U.S. Information Agency 1310 

U.S. International Stations 625 

UTAH: AM Stations 583 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 664 

UTAH: TV Stations 819 



— V — 



Vaults, Print & Storage 1289 

Venezuela TV 1057-1067 

VERMONT: AM Stations 586 



Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 664 

VERMONT TV Stations 820 

VIRGINIA: AM Stations 587 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 664 

VIRGINIA: TV Stations 820 

VIRGIN ISLANDS: AM Stations . . , 619 

Vocal Artists 1107 

Voice of America 1310 



— W 



WASHINGTON: AM Stations 596 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 664 

WASHINGTON: TV Stations 882 

Weil. Ralph N. — Article 666 

Weis, Pierre — Article 835 

West Germany TV 1055-1063 

Western Europe, TV Stations & 

Sets Overseas 1051-1055 

WEST VIRGINIA: AM Stations 603 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 664 

WEST VIRGINIA: TV Stations 823 

Who's Who— TV Film Prod.-Dist 967 

Wire Services, News 75 

WISCONSIN: AM Stations 607 

Families, Population, Radio & TV Homes 

261-742 

Broadcasters Assoc 664 

WISCONSIN: TV Stations 824 

Wolf, Sidney J. — Article 209 

Women Commentators 1218 

Worldwide Sets & Receivers 1047 

Writers Guild of America, East 1310 

Writers Guild of America, West 1310 

Writers, Radio-TV 1156 

WYOMING: AM Stations 614 

Families, Population, Radio & TV Homes 

261-742 

Assoc, of Broadcasters 664 

WYOMING: TV Stations 826 

— Y — 

Yugoslavia TV 1067 

YUKON, CANADA: AM Stations 646 



25 



For 1961 We Present 
TELEVISION'S FINEST CARTOON 

COURAGEOUS CAT 
& 

MINUTE MOUSE 

Created by: 
Bob (Batman & Robin) Kane 

Television's only new, full 
action, animated cartoon 
series. 

130 exciting, complete epi- 
sodes for immediate deliv- 
ery. In black and white or 
color. 




COURAGEOUS CAT 



Produced by 

TRANS ARTISTS PRODUCTIONS, INC. 



Executive Office 

1776 Broadway 

New York, New York 

PLaza 1-4352 



California Studio 

731 N. La Brea 

Los Angeles, Calif. 

WEbster 1-1639 



26 




— A — 



ABC Films, Inc 884 

ABC Paramount 865 

ABC Radio Network. . 196, 197 

ABC Television 716,717 

Ad-Staff, Inc 993 

Alber, David O., 

Associates 1114 

Alexander, M & A, 

Productions, Inc 910 

Allen, Mel 1208 

AM Radio Sales Co 240 

Anthony, Julian 1136 

Armbrister, Cyril 1120 

ASCAP 984 

Associated British-Pathe . 1028 
Associated Press 

4 and Run of Book 
Atlantic Television, Inc.. . 904 
Audio Productions, Inc.. . 926 
Avery-Knodel, Inc 236 

— B — 

Baer, Norman 1124 

Baird, Jeanne 1079 

Baker, Jules Evan 1128 

Baker, Mike 1174 

Bakey, Ed 1094 

Banner Films, Inc 912 

Barnett International 

Forwarders, Inc 1039 

Bartell Broadcasting 

Corporation 471 

Bass, Sid 1153 

Beck, Jackson 1099 

Bergen. Polly 1083 

Berle, Milton 36 



Biever & Stein Prods., Inc. 122 
Big 3 Music Corporation, 

Inc 58 

Biograph Studios, Inc 903 

Bontempis, The 1096 

Boone, Pat 10 

Brandy Company 1116 

Briggs, Lillian 1094 

Britten, Bill 1092 

Broadcast Advertisers 

Reports, Inc 740 

Broadcast Editorial 

Reports, Inc 846 

Broadcast Music, Inc.. .60,704 
Broadcast Time Sales. . . . 244 

Burns, Stan Z 54 

Butler, Frank 1161 

Buttons, Red 1095 

Byoir, Carl & Associates, 

Inc 1 1 1 1 

— C — 

Carlson, Byron 1162 

Caruso, Carl 1173 

Case, Nelson 1104 

CBS Films 876,877 

CBS Radio Network. .202. 203 
CBS Television 

Network 724,725 

CBS Television Stations ..2,3 

Clark, Del 1173 

Clark. Dick 68 

Coleman, Vivian 1113 

Collyer, Bud 1165 

Community Club Awards 22 

Como, Perry 6 

Co-ordinated Marketing 

Agency, Inc 914 

27 



Coy, Jim 1174 

Crewe, Bob 1106 

Criswell Predicts 1094 

Cuffe, Irene 1104 

Cullen, Bill 1082 

— D — 

Davis, Phil, Musical 

Enterprises, Inc 986 

DeMet, Peter 30 

deNave, Connie, Public 

Relations 1118 

dePourtales, Jim 1093 

Desilu 872 

Devney-O'Connell, Inc . . . 244 
Diehm, Vic, Radio 

Group 192, 526 

Dixon, Bob 1097 

Donaldson, Dan 1160 

Dormann, Henry O 1118 

Downs, Hugh 1085 

Ducommun, M., Co 80 

Duhamel Stations 551 

Dunaway, Chuck 1188 

— E — 

Eastman Kodak Company 706 

Edwards, Ralph 68 

Elliot. Bob 1084 

Empire 937 

Erickson. Corydon 1092 

Erickson. Helene 1094 

Erickson, Launcelot. ..... 1092 

— F — 

411 Sound Recording 

Studios, Inc 858 



THE INTERNATIONAL BROADCASTING SYSTEM . . . 

has begun daily programming for exporters to 
markets in Latin America, Africa, Europe, and 
the Middle and Far East. Through an entirely 
new approach to international radio and televi- 
sion, IBS is able to offer coverage in practically 
every free country in the world. 

Utilizing the services of a wholly-owned subsidi- 
ary, Broadcast International, Incorporated, IBS 
services include complete writing and production 
facilities operated by nationals of the respective 
country, all traffic services, placement and for- 
eign broadcast counseling for export departments 
of United States companies. 

If you would like an IBS service representative to 
call on you and explain the full range of new and 
unique services . . . please get in touch with . . . 



THE INTERNATIONAL BROADCASTING SYSTEM 

3 West 57th Street 

New York 19, New York 

TEmpleton 8-0370 



28 



e©^^^©^^©©®®©©^^©®©©©©©^^©^-^^®®^^ ADVERTISING INDEX 



Faillace Productions, 

Inc 74 

Farren. Jack 1125 

Faye, Doris 1092 

Feist, Leo, Inc 58 

Fields. Linda 1096 

Film Graphics Inc 935 

Filmaker Group Inter- 

nat'l. Inc., The 901 

Films Five, Inc 936 

Fitzmaurice, Michael. . . .1100 

Flamingo Films, Inc 874 

Ford, Art... 1188 

Ford. Mary 44 

Ford, Tennessee Ernie ... 42 

Fox, Van B 1120 

Francis, Connie 1106 

Franklin, Barbara 1098 

Franklin, Joe. 1099 

Franklin, Tom 1 135 

Frederick-Clinton, Inc., 

The 121 

Fremantle Internat'l Inc.. 892 
French Broadcasting 

System, The 56 

French, Norma 1098 



G— 



General Artists Corp.... 96 
General Electric 

Facing Page 1376 
German, W. J., Inc 

Facing Page 705 

Gersh, Richard B 1117 

Gill-Perna, Inc 242 

Given, Joe 1172 

Gleason. Jackie 838 

Goodman, Harry S., 

Productions, Inc 843 

Goodson-Todman 

Productions 836 

Goulding, Ray 1084 

Grauer, Ben 1 137 

Greer, Charlie 1188 

Gregson, Jack 1 172 

Griffin, Merv 1078 

Grotto Restaurant. The.. 1076 

Gruenberg, Axel 1125 

Guffanti Film Labora- 
tories, Inc 1286 

— H— 

Hall, Patricia 1084 



Hamilton, Gene 1171 

Hammett, Gordon 1171 

Hance, Paul, Produc- 
tions, Inc 940 

Hanson & Schwam 1119 

Hap Music, Inc 989 

Harrice, Cy 1159 

Harrison, Harry 1 170 

Harvey Cartoons 905 

Haskin, Jim 1101 

Hayes, Richard 1101 

Heider. Frederick 1 128 

Herlihy, Ed 1158 

Hernon, Pat 1080 

H.F.H. Productions. Inc.. 932 

Hill, Ruth K 1097 

Hobin. Bill 1126 

Hope. Bob 34 

H-R Representatives, Inc. 234 
H-R Television, Inc 234 



—I — 



Idees Grandes, Inc 838 

IMPA Productions Ltd. 

857, 908 
Independent Television 

Corporation 18 

Internat'l Broadcasting 

System. The 28 

Internat'l Electronics 

Corp 1248 



J- 



Jacobs, The Arthur P.. 

Co., Inc 1115 

James, Dennis 

Facing Page 1 

Jass, Mel 1102 

Jayark Films Corp 890 

Jerome, Jerry, Produc- 
tions, Inc 992 

Jones, Clark 1126 

Jordan, Lee 1170 

Joyce. Ed 1102 



— K — 



KABC 314 

KBOX . 566 

KBTV 756 

29 



KCCT 565 

KCMO 438 

KDKA, KDKA-TV 805 

KDUB-TV 817 

KDUH 551 

KEDY-TV 817 

KEX 86 

KFRE-TV 752 

RGBS 83 

KHOF-FM 1232 

KLUE * 575 

KMHT 575 

KORL 362 

KOTA 551 

KPAR-TV 817 

KPIX-TV 87 

KPRC-TV 814 

KQAQ 426 

KRLD 568 

KRLD-TV 813 

KTRK-TV 816 

KTVR 757 

KUDL 441 

KVER-TV 817 

KYW-TV 87 

KYW 86 

Kalmus Company, The. . . 1116 

Kane, Jim 1102 

Kaye, Sammy 1 150 

Keiter, Les 76 

Kenney. H. Wesley 1121 

Key Broadcast Manage- 
ment. Inc 260 

Keystone Broadcasting 

System 210. 211 

King. John Reed 1093 

Kirby. Diane 1 100 

Kirschner, Dick 1127 

Klavan & Finch 50 

Konrad, Evelyn 1116 

Kozlow. Bucky 1166 



L — 



Lacy, Jack 1188 

Lanin, Lester 1148 

Lavong, Reggie 1189 

Lay ton, Jerry Associates 911 

Lea, Margo 1100 

Leonard, Herbert B 78 

Lescoulie, Jack 52 

Levenson, Sam 1087 

Liebman, Max, Produc- 
tions, Inc 844 



A Salute 7a 

RADIO -TELEVISION DAILY 

piom 

ALL STAR GOLF 

NATIONAL PRO FOOTBALL PRESENTS 

DING DONG SCHOOL 



MISTER MAGOO 

THE DICK TRACY SHOW 

WOMEN'S MAJOR LEAGDE BOWLING 



Peter de Met Hank Saperstein 



30 



Love. James, Productions, 

Inc 931 

Lucas, Jim 1090 

Lynde, Paul 1103 

— Mc — 

McCarty, Milburn, 

Associates 1118 

McMahon, Horace 1102 

McNeill. Don 1088 



— M — 



Magno Sound Studios . . . 863 

Malone, Bill 1080 

Maltby, Richard, Inc 993 

Manson, Eddy 1153 

Marlowe, Ann 1124 

Marshall Organization . . 840 

Marshall, Rex 1165 

Marvin, Tony 70 

MCA 110 

McCann-Erickson Inc. 

118-119 

Menacker, Sam 1207 

Metlis and Lebow Corp., 

The 120 

MGM Records 861 

MGM-TV 882, 883 

Miami Beach, City of . . . . 344 
Miller Music Corporation 58 

Mills Music, Inc 994 

Modern Sound, Inc 992 

Morgan, Ray 1158 

Morgan, Rex 1091 

Morris, William, Agency, 

Inc. 108 

Morrow, Don 1 166 

Murray, Jan 40 

Musical Commercial 

Producers Assn 990 

Mutual Radio 

Network 218, 219 

Myers, Pete 84 

Myerson, Bess 1089 



N 



National Audience Board 

1116 
National Video Tape 

Productions, Inc 88 



National Telepix, Inc 907 

NBC Radio Network. .226, 227 

NBC Television Net- 
work 732, 733 

Nelson, Ozzie and 

Harriet 46 

New Merritt Enter- 
prises, Inc 845 

Noel, Dick 1106 

NTA 888 

— O — 

O'Brien, Tom 1167 

Olmsted Sound Studios, 
Inc 868 

_p_ 

Palmer, Bud 1080 

Pan American Public 

Relations, Ltd 1112 

Parsons, Fred 1162 

Pathe News 842 

Paul, Les 44 

Paul, Ralph 1169 

Peoples Broadcasting 

Corporation 20 

Peters, Griffin, Wood- 
ward, Inc 238 

Petker, Al 12, 258 

Philbin, Jack 838 

Phillips. Hal And 

Associates 1118 

Pierce, Ed 1127 

Pomerantz, Charles A. . . 1114 

Powers, Jack 1134 

Pressman, Gabe 1132 

Preview Theatres, Inc.. 939 



Q- 



Quantity Photo Co 1104 

Quinn, Carmel 1086 



— R— 

Radio Cadena Nacional 1014 
Radio Television Spots 

Prod., Inc , .1151 

Raeburn, Bryna 1081 

31 



ADVERTISING INDEX 

Rahall Stations 527 

Rattazzi Restaurant 112 

Raymond. Art 1189 

RCA Back Cover 

Record Source, Inc 864 

Reeves Sound Studios . . . 866 

Reimers, Ed 1096 

Request Records, Inc.... 867 

Richfield, Saul 1119 

Robbins Music Corp 58 

Roberts, Clete 1132 

Rogers, Bill 1168 

Rogers and Cowan 1110 

Rote, Kyle 1169 

Roth, David Laurence. . . . 942 
Russell, Todd 1098 

— S — 

Samuelson, Chief and 

Associates 1114 

Sande and Greene.. 930, 987 

Saperstein, Hank 30 

Sarra, Inc 924 

Schenkel, Chris 1206 

Schneider, Dick 1121 

Scott, Fred 1163 

Scott, Raymond, Enter- 
prises, Inc 991 

Seely, John, Associates.. 933 

SESAC, Inc 1008 

Sheldon, Herb 1098 

Shipley, Bill 1160 

SIB Productions, Inc 938 

Simms, Hal 1167 

Skelton Studios 72 

Red Skelton 72 

Solters, O'Rourke and 

Sabinson 1114 

Sports Network Inc 88 

Sports Publicity Institute, 

Inc 894 

Stark, Howard E 243, 745 

Stark, Wilbur 913 

Sterling, Jack 1105 

Stoessel, Inc., Frederick. . 896 
Storer Broadcasting 

Co 82. 83 

Streech, Wilbur, Produc- 
tions, Inc 943 

Sturm, Bill, Studios, Inc . . 906 
Sullivan, Pat, Agency... 62 

Susann, Jackie 1096 

Swanson, Robert, Pro- 
ductions 988 



ADVERTISING INDEX **ooeo<w 



Swayze, John Cameron. . 1095 

Swift, Allen 1164 

Sylvern, Hank 1152 

— T— 

Taplinger, Robert S., 

Associates, Inc. 1112 

Taubman. Paul 1149 

Taylor, Brooke 1 164 

Telescript, CSP, Inc 1246 

Television Advertising 

Representatives, Inc. . . 241 
Television Broadcasting 

Service, Inc 928 

Television Graphics 935 

Television Industries, Inc. 915 
Termini Video Tape 

Services, Inc 941 

Thomas, Danny 38 

Thomas, Johnny 1103 

Tillotson, Johnny 1106 

Tonken, Phil 1163 

Tornberg, Edwin and Co., 

Inc 744 

Trans Artists Produc- 
tions, Inc 26 

Transfilm-Caravel 934 



— U 



Ullman, Richard H„ Inc. . 16 
United Artists Associated. 

Inc Inside Front Covers 

United Press 

International 14 

United Recording 

Laboratories, Inc 869 

U. S. Steel 64 

U. S. Television News- 
film, Inc 1132 



— V— 



Valentino, Thomas J., 

Inc 862 



— W— 

WAAF 370 



WABC 472 

WADO 471 

WAGA-TV 83 

WAIT 368 

WAPA 618 

WAVZ 332 

WAZL 192, 526 

WBAP, AM-FM-TV 810 

WBTV 792 

WBZ 86 

WBZ-TV 87 

WCCC 331 

WDOK 508 

WEEZ 530 

WFAA, WFAA-TV 812 

WFAS 490 

WFBG-TV 800 

WFBL 489 

WFBM-TV 770 

WGBS 83 

WGN 366 

WGN-TV 766 

WHCU 469 

WHLM 192, 526 

WHOL 192, 526 

WHOM 474 

WHP-TV 802 

WIBG 83 

WIL 445 

WIND 86 

WINS 476 

WIP 536 

WITI-TV 83 

WJBK, WJBK-TV 83 

WJQS 434 

WJW, WJW-TV 83 

WJZ-TV 87 

WKAP 527 

WLCY 527 

WLEE 593 

WLIB 478 

WLIR-FM 1232 

WLYH-TV 802 

WMAR-TV 778 

WMCA 480 

WNAR 527 

WOR 262 

32 



WOWO 86 

WPTR 462 

WQXR 482 

WRIT 611 

WROW 464 

WSB, WSB-TV 762 

WSBA-TV 802 

WSMB 403 

WSPD. WSPD-TV 83 

WTAE 804 

WTAL 192 

WTIC 330 

WTIC-TV . 758 

WTTM 458 

WTVP 768 

WWCO 333 

WWIL 339 

WWNR 527 

WWRL 484 

WWVA 83 

Waldecker, Frank 1163 

Wallace. Mike 1137 

Wasey, Erwin, Ruth- 

rauff and Ryan, Inc... 116 

Weed, Buddy 1100 

Welk, Lawrence 48 

Wendell, Bill ...1105 

Westinghouse Broad- 
casting Co., Inc 86, 87 

Wheel, Patricia 90 

Willis, Richard 1086 

Winchell, Paul 1088 

Winters, Jonathan 1090 

Wismer. Harry 8 

Wolper-Sterling Produc- 
tions 902 

— Y— 

Young and Rubicam, 

Advt 114 



Ziv-United Artists. Inc. 

Inside Back Covers 
Zouary, Maurice H 841 



>■$&&&&&&&&&$$&&&&&&&&&&&& 




I Industry Highlights 

I Important Facts And Figures 



Total Radio-TV industry revenue, 1959 $1,723.9 million 

Combined Radio-TV income (before tax) (26.5% above '58) $264.7 million 

Nationwide Radio-TV Network revenue, 1959 (9.5% above '58) $636.5 million 

Radio-TV Network income (before tax) (15.7% above '58) $83.4 million 

Total TV revenue, 1959 (13% above '58) $1,163.9 million 

Total TV time sales (before commission to agency reps) $1,070.6 million 

Derived from sale of network time $438.2 million 

Derived from non-network time sales $632.4 million 

Total 1959 TV broadcast expense (9.7% above '58) $941.6 million 

Total TV broadcast income (before tax) (29.3% above '58) $222.3 million 

Derived from three Networks and 17 O & O stations $87.9 million 

Derived from 502 other TV stations $134.4 million 

Revenues of three TV Networks and 17 O & O stations (11.5% above 
'58) $571.6 million 

Median profit (before tax) of 98 pre-freeze TV stations, 1959 $1.04 million 

Median profit (before tax) of 237 post-freeze TV stations $144.0 thousand 

Median profit (before tax) of 370 TV stations, 1959 $165.0 thousand 

Median loss, 126 TV stations, 1959 $55.0 thousand 

Average broadcasting expense of 491 TV stations, 1959 $1.08 million 

Radio revenues for 1959 (7.1% above '58) $560 million 

Radio profits, 1959 (13.7% above '58) $42.4 million 

Total revenues of radio networks (four national, three regular) $60.4 million 

Combined revenues of 3,271 other indie AM-FM stations $499.6 million 

Profits of the above group (11.9% above '58) $46.9 million 

Time sales for four networks and 3,380 AM stations (7.9% above '58) $520.0 million 

Median profit of 2,174 AM stations, 1959 $10.3 thousand 

Median loss of 1,074 AM stations, 1959 $7.2 thousand 

FM station revenue of 148 indie stations, 1959 $4.3 million 

(Continued on Page 35) 
33 




^rope (L.nterpn$eS } ^rnc. 



■ornia 



34 



^^^e^^^^s^^^^^^^^se^^^^ INDUSTRY HIGHLIGHTS 

(Continued from Page 33) 

Expenses for the above stations totaled 5.9 million, a loss of $1.6 million 

Revenue from 131 FM stations operated by AM licensees, 1959 $1.5 million 

Spot radio time sales, 1960 $191.6 million 

Spot TV time sales, 1960 \ $650.0 million 

As of July, 1960, there were 447 VHF and 76 UHF commercial 
stations in operation in 275 markets; 56 other stations hejd oper- 
ating authority, but were not actually on the air; 74 more were 
under construction. 

As of July, 1960, there were over 5,000 authorized broadcast stations. 
(AM— 3,581; TV— 653; FM— 912). Of these, 3,483 AM, 579 TV, and 
741 FM stations held operating authorizations. 

Of the top 100 TV markets, 42 have less than three VHF or three 
UHF stations. 

Commercial AM stations operating at the close of fiscal 1960 3,483 

Commercial TV stations licensed 579 

TV translator stations licensed and on the air. . . . '. 233 

Educational TV stations on the air 47 

Commercial FM stations licensed and on the air 741 

Educational FM stations on the air 165 

Total TV sets produced, 1960 5.94 million 

TV receiver factory billings, 1960 $825.4 million 

Total radio sets produced, 1960 10.7 million 

Radio set factory billings, 1960 $340.47 million 

Value of manufacturers' sales of receiver tubes, 1959 $368.8 million 

Value of manufacturers' sales of components, 1959 $2,833.0 million 

Total table & portable TV sets manufactured, 1960 3.2 million 

Total full-time employment for three TV Networks and 519 stations, 

1959 35,353 

Total part-time employment for above group 4,917 

Total employment, all TV Networks and stations 40,270 



Number of network affiliates and O & O stations: 

Number of Number of 

Affiliates O & O Stations 

Radio TV AM FM TV 

ABC 357 234 6 5 5 

CBS 203 205 7 6 5 

KBS 1120 — — — — 

MBS 450 — — — — 

NBC 204 212 6 5 5 



(Continued on Page 37) 



35 



BEST WISHES 




^^^&^^^e^^^^^^^^^fc^^^3 INDUSTRY HIGHLIGHTS 

(Continued from Page 35) 

Number of radio stations in Canada 209 

Number of radio stations in Mexico 344 

Number of member stations, Radio Cadena Nacional, S. A 47 

Number of radio stations in Cuba, 1959 (new figures not available) 165 

Number of radio stations in Haiti 6 

Number of radio stations in Dominican Republic '. 25 

Number of radio stations in the Bahamas 1 

Number of radio stations in Jamaica 4 

Number of radio stations on Guam 1 

Number of radio stations in Puerto Rico 26 

Number of radio stations in the Virgin Islands 2 

Number of TV stations in Puerto Rico 5 

Number of TV stations on Guam 1 

Worldwide total of radio receivers, excluding U. S., its territories, and 

Canada 188,176,700 

Worldwide total of wired speakers, excluding U. S., its territories, and 
Canada 39,794,000 

Number of TV stations in U. S. equipped for network color 367 

Total of state and regional members of the Association of National Community 
TV Association 379 

Total TV Network gross time charges, 1960 $682,371,069 

Spot TV expenditures by national and regional advertisers, fourth 

quarter, 1960 $163,060,000 

Leading national and regional spot TV advertiser, fourth quarter, 1930, 

was Proctor & Gamble Co., with estimated expenditures of $11,990,500 

Advertising Agency failures during 1960 45 

Their total liabilities were $2,381,000 

Number of subscribers to NAB TV Code 410 

Canadian Association of Broadcasters, Radio members 163 

Canadian Association of Broadcasters, TV members 49 



37 



THE DANNY THOMAS SHOW 

Ninth Season Coming Up 




CBS-TV 

Produced by 
MARTERTO ENTERPRISES, INC. 

Exclusive Management 
WILLIAM MORRIS AGENCY 



Sponsored by 

GENERAL FOODS 

thru 

BENTON & BOWLES 



38 



1960 Network Television 
Gross Time Billings 



ABC-TV . 

CBS-TV . 

NBC-TV . 

TOTAL 



-December- 



1959 



Percent 
1960 Change 



$13,280,610 $14,788,070 +11.4 
23,935,048 23,205,750 — 3.0 
21,453,811 22,691,002 + 5.8 



-January -Dec ember 



1959 



1960 



Percent 
Change 



$125,665,324 $158,591,010 +26.2 
266,355,269 274,139,763 + 2.9 
235,290,937 249,640,296 + 6.1 



$58,669,469 $60,684,822 + 3.4 $627,311,530 $682,371,069 + 8.8 



Month By Month— 1960 

ABC CBS NBC TOTAL 

January $13,260,010 $23,477,358 $20,980,897 $57,718,265 

February 12,677,110 22,977,171 19,923,712 55,577,993 

March 13,487,460 24,043,799 21,072,164 58,603,423 

April 12,701,240 22,580,032 20,642,038 55,923,310 

May 12,876,050 23,209,917 19,414,264 55,500,231 

June .. 11,948,700 22,062,832 18,959,323 52,970,855 

July 12,529,660 23,442,997 19,805,457 55,778,114 

August 11,366,100 21,448,482 18,052,503 50,867,085 

September 11,875,080 21,103,437 18,436,653 51,415,170 

October 15,239,570 23,024,149 25,086,325 63,350,044 

November 15,841,960 23,563,839 24,575,958 63,981,757 

December 14,788,070 23,205,750 22,691,002 60,684,822 







By Day Parts 








i 
1959 






Jan 

1959 


mry-December 
1960 






Percent 
1960 Change 


Percent 
Change 


Daytime . . 


. $18,398,853 


$19,990,928 


+ 8.7 


$203,103,778 


$210,883,356 


+ 3.8 


Mon.-Fri. . . 


. 14,951,298 


15,671,404 


+ 4.8 


171,243,799 


173,257,209 


+ 1-2 


Sat.-Sun. . . 


3,447,555 


4,319,524 


+25.3 


31,859,979 


37,626,147 


+ 18.1 


Nighttime . 


. 40,270,616 


40,693,894 


+ LI 


424,207,752 


471,487,713 


+ 11.1 


TOTAL . 


. $58,669,469 


$60,684,822 


+ 3.4 


$627,311,530 


$682,371,069 


+ 8.8 



Source: TvB/LNA-BAR. 



39 




J 



URRAY 

CHARGE ACCOUNT" — NBC-TV 

Monday to Friday — 2:00 P.M. to 2:30 PM EST 



Management'. 
William Morris Agency 



40 



Report On FCC Station Expansions In 
Various Classes Of Broadcasting 



Year 



Pending 
Grants Deletions applications Licensed 



CP's 

on air 



Total 
on air 



CP's not 
on air 



Total 
authorized 



COMMERCIAL AM 



1954 . 

1955 . 

1956 . 

1 957 . 

1958 . 

1959 . 

1960 . 






.. 148 
. . 161 
. . 197 
.. 232 
132 
. . 159 
92 


29 
18 
18 
14 
17 
12 
11 


226 
304 
389 
431 
536 
679 
822 


2,565 
2,719 
2,871 
3,044 
3.218 
3,328 
3,442 


18 
13 
25 
35 
35 
49 
41 


2,583 
2,732 
2,896 
3.079 
3 253 
3.377 
3,483 


114 
108 
124 
159 
100 
123 
98 


2,697 
2.840 
3,020 
3.238 
3.353 
3.500 
3,581 


COMMERCIAL FM 


1953 29 


79 
54 
41 
37 
26 

18 
22 


8 

5 

6 

10 

24 

57 

71 

114 


551 
529 
525 
519 
519 
526 
578 
700 


29 
24 
15 
11 
11 
22 
44 
41 


580 
553 
510 
530 
530 
548 
622 
741 


21 
16 
12 
16 
31 
86 
147 
171 


601 
569 


1954 27 


1955 27 


552 


1956 31 

1957 40 


546 
560 


1958 98 


634 


1959 153 

1960 165 


769 
912 


EDUCATIONAL FM 


1953 13 

1954 9 

1955 7 

1956 13 


1 
2 
3 
4 
5 
3 
8 
4 


3 

1 
1 
5 
2 
6 
2 
11 


106 
117 
121 
126 
135 
144 
150 
161 




3 


3 
I 
4 


106 
117 
124 
126 
135 
147 
154 
165 


10 
6 
3 
10 
13 
10 
11 
16 


116 
123 
127 
136 


1957 17 


148 


1958 11 

1959 16 


157 
165 


I960 20 


181 






COMMERCIAL TV 


1954 174 

1955 67 


81 
58 
25 
13 
21 
22 
36 


200 
127 

128 
129 
125 
114 
106 


104 
137 
186 
344 
427 
475 
481 


298 
321 
310 
175 
129 
91 
98 


402 
458 
496 
519 
556 
566 
579 


171 
121 
113 
132 
109 
101 
74 


573 
582 


1956 60 


609 


1957 55 


651 


1958 35 


665 


1959 24 

1960 22 


667 
653 






TV 


TRANSLATOR 










1957 74 




6 

7 
3 


48 
34 

27 
19 


17 
92 

158 
233 


24 





41 
92 

158 
233 


33 
64 
87 
69 


74 


1958 88 


156 


1959 96 


245 


1960 60 


302 


EDUCATIONAL TV 









1 


11 

8 
9 

7 

7 


14 
29 
37 
40 


19 
12 

3 
6 

7 


20 

26 
32 
43 
47 


21 
23 
21 
16 
17 


41 


1957 8 


49 


1958 4 


53 


1959 6 

1960 6 


59 
64 



Any seeming discrepancy in the relation of grants and deletions during the year to total authorizations 
at the close of the year is due to reinstatement of some deleted authorizations and other considerations 
impossible to detail in this general table. Figures shown are for close of each fiscal year. 



41 



Broadcast Services — Authorizations 
Of Different (lasses At (lose of '60 



June 30, 

Class 1959 

Commercial AM 3,500 

Commercial TV 667 

Educational TV 59 

TV Translator 245 

Auxiliary TV 991 

Experimental TV 20 

Commercial FM 769 

Educational FM 165 

International 3 

Remote Pick-up 3,630 

Studios-Transmitter Link 59 

Developmental 

Low Power Auxiliary 12 

Total 10,120 



June 30, 


Increase or 


1960 


(Decrease) 


3,581 


81 


653 


(14) 


64 


5 


302 


57 


1,093 


102 


24 


4 


912 


143 


181 


16 


5 


2 


4,279 


649 


65 


6 


4 


4 


16 


4 



11,179 



1,059 



Data On Operating And Construction 



(At Close of Fiscal 1960) 

Operating 
Class Authorization 

Commercial AM 3,483 

Commercial TV 579 

TV Translator 233 

Educational TV 47 

Commercial FM 741 

Educational FM 165 

Total 5,048 

* Source: FCC. 



Construction 
Permits 

98 

74 

69 

17 

171 

16 

445 



43 



"IES PAUL & MARY FORD" 




Columbia J\ecordd 



yibjon Quitard 



Personal Management 

GRAY J. GORDON 
TEmpleton 8-2746 



37 WEST 57th STREET 
NEW YORK 19, N. Y. 



44 



Broadcasting Industry Financial 
Data On Operations For 1958-1959 



The radio and television industry's total revenues in the calendar year 1959 which are derived from the 
sale of time, talent and program materials to advertisers, were reported at $1,723.9 million according- to 
FCC figures. Total radio revenues increased by 7.1 per cent to $560 million while TV revenues rose to 
$1,163.9 million or 13 per cent above 1958. Total radio and TV profits of $264.7 million were 26.5 per 
cent above 1958. TV broadcast profits of $222.3 million were 29.3 per cent higher and radio profits of 
$42.4 million were 13.7 per cent higher tban 1958. 



All Networks And Stations, 1958-1959 







Per Cent of 






Increase or 


1959 


1958 


decrease 


($ millions) 


($ millions) 


in 1959 



Item 

Total Broadcast Revenues 

Radio $ 560.0 $ 523.1 7.1 

Television 1,163.9 1,030.0 13.0 

Industry Total $1,723.9 $1,553.1 11.0 

Total Broadcast Expenses 

Radio $ 517.6 $ 485.8 6.5 

Television > 941.6 858.1 9.7 

Industry Total $1,459.2 $1,343.9 8.6 

Broadcast Income (Before Federal Income Tax) 

Radio $ 42.4 $ 37.3 13.7 

Television 222.3 171.9 29.3 

Industry Total $ 264.7 $ 209.2 26.5 



Note: Radio includes AM and FM broadcasting. Data covers the operation of 4 nationwide networks. 
3 380 AM and AM-FM and 148 independent FM stations. Excluded are 38 AM and AM-FM stations and 
9 independent FM stations. 1958 data are for 4 nationwide networks, 3 regional networks, 3,197 AM and 
AM-FM and 93 independent FM stations. 1959 TV data cover the operations of 3 networks and 519 stations, 
L958 TV data cover the operations of 3 networks and 514 stations. 

45 




"THE ADVENTURES of OZZIE and HARRIET" 

Over ABC-TV Every Wednesday Night 
Sponsored By The Coca Cola Co. and The Eastman Kodak Co. 



46 



Comparative Closing Stock Figures 
On Industry Issues During r 59- f 60 



NEW YORK STOCK EXCHANGE 



Company 



Dec. 31 

1959 



Dec. 31 

1960 



Plus 



Minus 



Admiral Corp 23.2 11.5 

AB-PT 29 45.1 

AT & T 80.3 104.4 

CBS 44.2 35.7 

Crowell-Collier 19.5 39 

Decca 17.6 38 

Disney 46.3 27.3 

Eastman Kodak 107 113 

General Precision 52.3 55 

Magnavox 38.2 47.6 

MCA 28 37 

NAFI 14 30.7 

National Theatres 12.5 5.3 

Philco 32.5 19.4 

RCA 68.3 51 

Storer 30.4 28.6 

20th Century-Fox 33.7 41.5 

United Artists 28.7 31.3 

Warner Bros 43.4 52.7 

Westinghouse 109.4 49.2 

Zenith 110.6 101.6 



16.1 

24.1 

19.3 
20.2 

6 

2.5 
9.4 
9 
15.1 



7.5 
2.4 
9.3 



11.5 



8.3 



19 



7.2 

13.1 

17.3 

1.6 



60.2 
9 



141.5 147.6 Net— 6.1 

(Continued on Page 49) 



47 



MAN OF THE HOUR 



SATURDAY NIGHTS! 










GABBE, LUTZ, HELLER & LOEB 

Personal Managers 



DON FEDDERSON PRODUCTIONS 

Television Counsel 



&&&&&WS&&&&&&&&&&&&&&&Z COMPARATIVE CLOSING STOCK FIGURES 

{Continued from Page 47) 

AMERICAN STOCK EXCHANGE 

Dec. 31 Dec. 31 
Company 1959 1960 Plus Minus 

Capital Cities 9.2 10.4 1.2 

Guild 1.4 .2 1.2 

Hazeltine Corp 29.4 26.2 3.2 

Reeves 1.6 6.1 4.3 

Technicolor ". 9.6 13 4.6 

Teleprompter , 12.4 10 2.4 

10.3 7 Net Plus 3^3 



OVER THE COUNTER 

Dec. 31 Dec. 31 

Company 1959 1960 

Bartell 10 3.2 

Gold Medal 2 .2 

Meredith 38.4 

Met. Broadcasting 17. 

Official Films 

Scranton 



Plus 



Mini 



6.6 



58.4 


41.6 


3.2 


L7.6 


19 


2.6 


.7 


2.4 


1.5 


1.6 


2.2 


.4 






8.1 6.6 
Net Plus 1.3 



* Bid Quotations. 
Source: Arche M avers of Havden, Stone & Co. 



49 




KLAVAN and FINCH 



50 



Year t Home 

1950 f 7,053 

1951 ^e 5,275 

1952 3,539 

1953 3,886 

1954 2,696 

1955 2,998 

1956 3,037 

1957 .......... 3,228 

1958 2,621 

1959 3,145 

1960 3,440 



(Add 000) 








Clock 


Portable 


Auto 


Total 


$ Value 


— 


1,675 


4,740 


13,468 


346,128 


777 


1,333 


4,543 


11,928 


298,439 


1,929 


1,720 


3,243 


10,431 


238,348 


2,041 


1,742 


5,183 


12,852 


286,471 


1,875 


1,333 


4,124 


10,028 


220,616 


2,244 


2,027 


6,864 


14,133 


283,225 


2,311 


3,113 


5,057 


13,518 


288,474 


2,516 


3,265 


5,496 


14,505 


351,601 


2,038 


3,373 


3,715 


11,747 


304,116 


2,794 


4,128 


5,555 


15,622 


330,874 


2,720 


4,535 


6,432 


17,127 


340,575 




(Add 000) 

Year Home 

1950 7,818 

1951 5,358 

1952 4,394 

1953 3,309 

1954 2,701 

1955 2,659 

1956 3,007 

1957 3,193 

1958 2,669 

1959 2,729 

1960 3,332 

Source: EIA. 



Clock 


Portable 


Total 


— 


1,593 


9,411 


727 


1,200 


7,285 


1,666 


1,528 


7,588 


1,714 


1,503 


6,526 


1,897 


1,449 


6,047 


2,035 


1,879 


6,573 


2,223 


2,683 


7,913 


2,439 


3,205 


8,837 


2,205 


3,115 


7,989 


2,481 


3,687 


8,897 


2,768 , 


4,606 


10,705 



51 




52 



Comparative Spot Radio Time 
Sales Figures For 1959-1960 

I960 1959 

First Quarter $ 43,779,000 $ 42,707,000 

Second Quarter 50,229,000 49,643,000 

Third Quarter 46,470,000 47,066,000 

Fourth Quarter 51,119,000* 48,727,000 

Total $191,596,000 $188,143,000 



Source: Official FCC Figures 
* Estimated SRA Figures 



' ^^^£$s£^^^>^^£e^^^^^ 




Quarterly Spot TY Time Sales 
Figures For 1959-1960 



I960 1959 

First Quarter $167,981,000 $151,414,000 

Second Quarter 174,245,000 158,904,000 

Third Quarter 135,013,000 129,553,000 

Fourth Quarter 172,761,000* 165,603,000 

Total $650,000,000 $605,474,000 

TvB-Rorabaugh 
For SRA 
* Estimated 

53 




Stan Z. d$urn£ 



54- 



Production Of Types Of TV Receivers 
Portables — Consoles — Combinations 



Year Table & 
Portable 

1947 116,315 

1948 646,509 

1949 ........ 1,792,691 

1950 2,941,560 

1951 2,275,901 

1952 2,837,507 

1953 .".. 3,224,724 

1954 4,249,339 

1955 4,439,676 

1956 4,753,787 

1957 3,845,807 

1958 2,716,876 

1959 3,612,638 

1960 3,274,347 



(Add 000) 

(From 1947 to 1960) 

Phono- 
Console Combi. 


Total 


$ Value 


37,039 


25,217 


178,571 


50,000 


179,181 


149,310 


975,000 


230,000 


989,220 


218,089 


3,000,000 


580,000 


3,820,060 


702,180 


7,463,800 


1,350,000 


2,774,859 


334,038 


5,384,798 


956,986 


3,038,895 


219,878 


6,096,280 


1,049,000 


3,755,340 


235,763 


7,215,827 


1,230,298 


3,011,536 


85,840 


7,346,715 


1,028,540 


3,199,796 


117,049 


7,756,521 


1,071,020 


2,556,845 


75,397 


7,387,029 


938,596 


2,433,449 


120,089 


6,399,345 


832,747 


2,068,627 


134,925 


4,920,428 


667,899 


2,566,950 


169,792 


6,349,380 


896,405 


2,211,239 


222,760 


5,708,346 


825,484 



Retail Sales Figures For TV Receivers 

Table- Phono- 
Year Portable Console Combi. Total 

1953 2,904,135 3,225,191 211,245 6,370,571 

1954 4,007,040 3,183,584 126,410 7,317,034 

1955 : 4,217,653 3,090,828 112,603 7,421,084 

1956 4,754,787 2,556,845 75,397 7,387,029 

1957 3,976,961 2,486,412 96,847 3,560,220 

1958 2,936,321 2,080,999 122,762 5,140,082 

1959 3,361,406 2,224,762 162,508 5,748,676 

1960 3,235,506 2,489,849 219,690 5,945,045 

Source: EIA. 



55 



THE FRENCH BROADCASTING SYSTEM 



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Pm*<i> 




OFFERS YOU, FREE OF CHARGE, A 
REGULAR TRANSCRIBED SERVICE 



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WOMEN'S PROGRAMS: Intervieivs, Fashions, Cuisine, Home Life. AND BY SPECIAL 
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THE FRENCH BROADCASTING SYSTEM . p^ecrenesse, 

Director in North America 
972 Fifth Avenue, New York 21, New York • REgent 4-1501 



56 



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57 






BIG HEVdS FOR 



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PRODUCERS 
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1540 BROADWAY • NEW YORK 36, N. Y. 



Classified Profit And Loss Reported 
By AM Radio Stations For Full Year 



Number of Stations 
1959 
PROFIT (before Federal income tax) of: 

$500,000 and over 26 

250,000-$500,000 28 

150,000- 250,000 24 

100,000- 150,000 36 

75,000- 100,000 37 

50,000- 75,000 90 

25,000- 50,000 244 

20,000- 25,000 134 

15,000- 20,000 216 

10,000- 15,000 284 

5,000- 10,000 434 

Less than 5,000 621 

Total Stations 2,174 

Median Profit $10,300 

LOSS OF: 

Less than $5,000 403 

5,000- 10,000 210 

10,000- 15,000 118 

15,000- 20,000 70 

20,000- 25,000 49 

25,000- 50,000 121 

50,000- 75,000 54 

75,000- 100,000 23 

100,000- 150,000 13 

150,000- 250,000 8 

250,000 and over 5 

Total Stations 1,074 

Median Loss $7,200 

Source: FCC 



1958 

20 

26 

30 

39 

26 

67 

237 

121 

208 

263 

403 

613 

2,053 
$10,600 



405 

207 

109 

70 

55 

90 

37 

16 

16 

5 

3 

1,013 

$7,500 



59 



Two new distinguished books 
come out of 
D Nils Award Winning Program Series 

CONGRATULATIONS! To the more than 1,200 
broadcasters who presented these program series 
over the past several years. 

You should feel extremely proud of having played a vital 
role in the birth of these important books on 
American history. 



LINCOLN 
FOR THE AGES 




76 Distinguished 
Americans 
Tell His Story 

Edited by 

RALPH G. NEWMAN 

Published by 

Doubleday-$5.95 

Chicago Tribune: 

"Contributions are 
of outstanding 
excellence." 
"Lincolniana of 
enduring merit." 
Fort Wayne 
News Sentinel: 
"magnificent book" 



THE UNFORGETTABLE 
AMERICANS 




Developed by 
ALLAN NEVINS as a 

Society of American 

Historians project 

Edited by 

JOHN A. GARRATY 

Published by 

Channel Press. Inc. 

Great Neck, N.Y. 

-$6.00 




THE AMERICAN STORY 

Edited by EARL SCHENCK M1ERS 

Published in 1956 by Channel Press, Inc.-$5.00 
ALLAN NEVINS, eminent author, historian and 
twice winner of the Pulitzer Prize, in hrs Intro- 
duction to-THE American story, writes: "The book 
is unique, also, in that it grew out of an applica- 
tion of scholarly talent to the mass media... These 
papers, now somewhat revised, first reached the 
public over the radio. They were heard by 
audiences which certainly aggregated millions of 
people." 



BROADCAST MUSIC, INC. 



589 FIFTH AVENUE 

NEW YORK 17, NEW YORK 




Top 100 Spot TV Advertisers 
National And Regional 



— EST. EXPENDITURES FOR 4th QUARTER 1960 — 



Estimated 
Advertiser Expenditure 

Procter & Gamble $11,990,500 

General Foods 4,765,700 

Lever Brothers 3,779,300 

Colgate-Palmolive 3,003,600 

Miles Laboratories .... 2,918,700 

Bristol-Myers 2,632,200 

Standard Brands 2,534,700 

B.&W. Tobacco Corp.. . 2,340,500 
Warner-Lambert 2,282,200 



10. 


Continental Baking .... 


2,219,000 


11. 


American Home Prods. . 


2,134,100 


12. 


Pillsbury 


1,913,700 


13. 


Hunt Foods & 






Industries 


1,801,900 


14. 


William Wrigley Jr. Co. . 


1,778,200 


15. 


International Latex . . . 


1,710,700 


16. 


American Chicle 


1,705,800 


17. 


Lestoil Products 


1,622,900 


18. 


American Tobacco .... 


1,523,300 


19. 




1,479,000 


20. 


Ford Motor Dealers .... 


1,464,200 


21. 


J. A. Folger & Co 


1,383,900 


22. 


Richardson-Merrill .... 


1,307,800 


23. 


P. Lorillard 


1,286,200 


24. 


Corn Products 


1,220,700 


25. 


Gillette 


1,184,700 


26. 


Philip Morris, Inc 


1,176,000 


27. 


Quaker Oats Co 


1,175,700 


28. 


Nestle Co 


1,168,200 


29. 


Coca-Cola Bottlers .... 


1,112,000 


30. 


North American Philips . 


1,099,800 


31. 


Food Manufacturers . . . 


1,056,800 


32. 


Minute Maid 


1,056,100 


33. 


Avon Products 


1,025,600 


34. 


G. M. Corp. Dealers .... 


1,017,100 


35. 


United Merchants 






& Mfrs 


942,100 


36. 


Anheuser-Busch 


931,000 


37. 


Carnation Co 


858,600 


38. 


General Troy 


858,200 


39. 


Consolidated Cigar .... 


817,100 


40. 


Wander Co 


792,500 


41. 


Mobil Oil Co 


781,900 


42. 


Pepsi Cola Bottlers. . . . 


776,900 


43. 


Shell Oil Co 


748,800 


44. 


Maybelline Co 


748,700 


45. 


S. C. Johnson & Co.. . . 


742,800 


46. 


Sun Oil Co 


738,700 


47. 


National Cranberry 




Ass'n 


729,000 


48. 


Parker Pen Co 


713,400 


49. 


R. J. Reynolds Tobacco . 


683,700 







Estimated 




Advertiser Expenditure, 


50. 


E. & J. Gallo Winery . . . 


680,600 


51. 


U.S. Borax & Chemical 








676,400 


52. 


Carling Brewing Co.. . . 


674,100 


53. 


Helena Rubinstein, Inc. . 


649,300 


54. 


Humble Oil & Refining . . 


639,100 


55. 


Hills Bros. Coffee 


613,800 


56. 


Chock-Full-O'Nuts .... 


599,200 


57. 


Miller Brewing 


590,900 


58. 


Andrew Jergens Co 


584,300 


59. 


Max Factor & Co 


564,000 


60. 


Aerosol Corp 


561,100 


61. 


General Motors 


551,700 


62. 


Sterling Drug 


544,600 


63. 


Falstaff Brewing 


543,000 


64. 


Plough, Inc 


542,500 


65. 


Jos. Schlitz Brewing. . . 


541,700 


66. 


Welch Grape Juice Co. . . 


531,500 


67. 


Pabst Brewing 


518,700 


68. 


General Electric 


505,500 


69. 


Lanvin Perfums 


502,000 


70. 


Louis Marx & Co 


484,000 


71. 


American Motors Dealers 


472,400 


72. 


American Bakeries .... 


467,700 


73. 


Norwich Pharmacal . . 


456,200 


74. 


Ideal Toy 


445,900 


75. 


Atlantic Refining 


436,800 


76. 


Corning Glass 


435,300 


77. 


Mars, Die 


429,300 


78. 


Carter Products 


427,000 


79. 


Campbell Soup Co 


425,000 


80. 


Standard Oil Co. (Lid) 


424,100 


81. 


Piel Bros 


424,100 


82 




421,200 


83. 


United Vinters 


419,900 


84. 


Theo. Hamm Brewing. . 


410,900 


85. 


Great A & P Tea Co. . . . 


409,900 


86. 


General Mills 


409,300 


87. 


Peter Paul, Inc 


407,600 


88. 


Sardeau, Inc 


406,800 


89. 


J. Nelson Prewitt, Inc.. . 


405,500 


90. 


Scott Paper Co 


405,000 


91. 


Chesebrough-Ponds .... 


400,400 


92. 


Heublein, Inc 


400,100 


93. 


Pharma-Craft Co 


396,000 


94. 


Pepperidge Farm 


390,400 


95. 


Atlantis Sales Corp. . . . 


375,900 


96. 


Simoniz Co 


370,200 


97. 


American Motors 


363,400 


98. 


Golden Press, Inc 


363,000 


99. 


Holsum Bakeries 


363,000 


100. 


National Dairy Products 


358,500 



Source: TvB: Rorabaugh. 



61 



PAT SUM mw\ 

Specialists 

in 

Talent 

for 

TV 

Commercials 

SPORTS FIGURES 
ANNOUNCERS • MC'S 

VARIETY ACTS 
SPOKESWOMEN 

1780 Broadway, N. Y. JUdson 2-0260 

62 




TV Homes Delivered 
By Average Network Programs 



(Comparative Figures From 1957 to 1960, 
Average Audience Basis) 

DAYTIME TV HOMES 
(Monday-Friday) 



I960 

January 3,308 

February . . .' 3,212 

March 3,268 

April 2,586 

May 2,511 

June 2,597 

July 2,531 

August 2,531 

September 2,260 

October 2,350 

November 2,712 

December 2,848 



Home D( 


zlivered 




(Thousands) 




1959 


1958 


1957 


3,018 


3,672 


3,319 


3,019 


3,019 


3,118 


2,842 


3,550 


3,014 


2,461 


3,037 


2,822 


2,328 


2,217 


2,342 


2,322 


2,593 


2,086 


2,555 


2,298 


2,203 


2,524 


2,368 


2,386 


2,446 


2,370 


2,286 


2,520 


2,124 


2,795 


2,808 


2,343 


3,149 


2,761 


2,470 


3,281 



NIGHTTIME TV HOMES 
(Monday-Sunday) 



Home Delivered 
(Thousands) 
1960 1959 1958 1957 



January 8,806 9,114 8,861 8,225 

February 8,571 8,993 8,993 7,923 

March 8,270 8,629 8,598 7,882 

April 7,690 8,322 8,043 7,728 

May 7,043 7,367 7,122 6,608 

June 6,454 6,405 6,615 5,476 

July 5,288 6,083 6,000 5,231 

August 6,102 6,130 6,199 5,932 

September 6,870 7,375 7,288 7,147 

October 7,684 7,781 7,914 7,917 

November 7,413 7,976 8,482 8,293 

December 8,272 7,787 8,503 8,051 

Source: A.C. Nielien. 



63 



tHWWtrr 



U.S. STEEL 



I 



CBS -TV 

ALTERNATE WEDNESDAYS 
Produced "LIVE" FROM NEW YORl4 
By THE THEATRE GUILD 



Top 25 Network Brand Advertisers 
Estimated Expenditures By Quarters 




1960 



FOURTH QUARTER 



1. Anacin Tablets $2, 

2. Winston Cigarettes 2, 

3. Salem Cigarettes 1, 

4. L & M Filter Tip Cigarettes 1, 

5. Texaco, Inc. General Promotion. . . 1, 

6. Chevrolet Passenger Cars 1, 

7. Colgate Dental Cream 1, 

8. Bayer Aspirin Tablets 1, 

9. Dristan Tablets 1, 

10. Olds mo bile Passenger Cars 1, 

11. Polaroid Land Camera 1, 

12. Crest Tooth Paste 1, 

13. Betty Crocker Cake Mix 1, 



891,973 
034,383 
626,371 
563,588 
496,770 
470,326 
414,295 
387,188 
335,401 
299,319 
279,529 
276,155 
235,652 



J 4. Tide 1,216,602 

15. Buf f erin 1,210,029 

16. Marlboro Cigarettes 1,193,792 

17. Kent Cigarettes 1,157,264 

18. Alka Seltzer 1,135,454 

19. Ford Passenger Cars 1,116,437 

20. Viceroy Cigarettes 1,107,936 

21. Pall Mall Cigarettes 1,104,473 

22. Commander Cigarettes 1,085,811 

23. Phillips Milk of Magnesia 1,059,889 

24. Gillette Razors and Blades 1,048,351 

25. Gleem Toothpaste 1,031,543 



THIRD QUARTER 



1. Westinghouse Institutional $2 

2. Anacin Tablets 2 

3. Mutual of Omaha Health & Accident 2 

4. Texaco, Inc. General Promotion. . . 1 

5. Bufferin 1 

6. Dristan Tablets 1 

7. Kent Cigarettes 1 

8. Winston Cigarettes 1 

9. Bayer Aspirin Tablets 1 

10. L & M Filter Tip Cigarettes 1 

11. Colgate Dental Cream 1 

12. Lipton Tea 1 

13. Phillies Cigars 1 

14. Pall Mall Cigarettes 1 



737,368 
,556,426 
,461,610 
,997,899 
,728,824 
,662,864 
,653,992 
,554,555 
,488,075 
,416,578 
,356,161 
,329,390 
,214,410 
,180,186 



15. Tide 1,119,155 

16. Alberto VO-5 Hair Dressing and 

Conditioner 1,074,816 

17. Kentucky King Cigarettes 1,072,357 

18. Westinghouse Electric Refrigerator 

Freezer 1,045,837 

19. Camel Cigarettes . 1,037,070 

20. Look Magazine 1,024,516 

21. B. F. Goodrich Car Tires 1,024,516 

22. Gleem Toothpaste 992,554 

23. Phillips Milk of Magnesia 967,792 

24. Belair Cigarettes 929,402 

25. Prudential Insurance Co. of America 925,707 



SECOND QUARTER 



1. Anacin Tablets $2 

2. Dristan . 2 

3. Texaco, Inc. General Promotion. . . 1 

4. Phillies Cigars 1 

5. Winston Cigarettes 1 

6. Bayer Aspirin Tablets 1 

7. Pall Mall Cigarettes 1 

8. L & M Filter Tip Cigarettes 1 

9. Tide 1 

10. Gleem Tooth Paste 1 

11. Salem Cigarettes 1 

12. Crest Tooth Paste 1 

13. Chevrolet Passenger Cars 1 



,357,830 
,183,068- 
,988,181 
,874,692 
,721,234 
,652,813 
,559,402 
,346,409 
,323,187 
,288,459 
,280,931 
,253,071 
,227,800 



14. Bufferin 1,220,579 

15. Marlboro Cigarettes 1,201,511 

16. Camel Cigarettes 1,188,774 

17. Phillips Milk of Magnesia 1,179,472 

18. Viceroy Cigarettes 1,064,639 

19. Ford Passenger Cars 1,034,066 

20. Allstate Insurance Co., Casualty. . 1,001,685 

21. Prudential Insurance Co. of America 998,420 

22. Armstrong's Floors and Walls .... 997,787 

23. Nabisco Cookies 994,746 

24. Kent Cigarettes 948,897 

25. One-A-Day Vitamin Tablets 944,646 



FIRST QUARTER 



1. Dristan $2 

2. Anacin Tablets 2 

3. Phillies Cigars 2 

4. Bayer Aspirin Tablets 1 

5. Winston Cigarettes 1 

6. Pall Mall Cigarettes 1 

7. Colgate Dental Cream 1 

8. Chesterfield Cigarettes 1 

9. Tide 1 

10. Kent Cigarettes 1 

11. L & M Filter Tip Cigarettes 1 

12. Texaco, Inc. General Promotion. . . 1 

13. One-A-Day Vitamin Tablets 1 

LNA-BAR: Gross Time Costs Only 
Released by: TVB 
Compiled by: LNA-BAR 



,572,758 
,551,128 
,067,112 
,930,483 
,601,206 
,568,382 
,535,428 
,510,480 
,494,929 
,390,723 
,387,881 
,374,052 
,329,067 



14. Bufferin 1,240,095 

15. Viceroy Cigarettes 1,197,447 

16. Gleem Toothpaste 1,185,774 

17. Chevrolet Passenger Cars 1,175,779 

18. Phillips Milk of Magnesia 1,082,178 

19. Oldsmobile Passenger Cars 1,072,042 

20. Listerine Antiseptic — Oral 1,061,634 

21. Salem Cigarettes 1,053,228 

22. Plymouth Passenger Cars 1,050,442 

23. Crest Tooth Paste 1,030,791 

24. Marlboro Cigarettes 1,028,063 

25. Gillette Razors and Blades 1,022,187 



65 



Now In The 5th Successful Year 




^mm 



DICK CLARK 



ABC-TV Network 



w 



AMERICAN BANDSTAND 

Monday Through Friday 
4:00-5:30 P.M. NYT 



ft 



66 



..... ........ 



1960 Local Radio Dollar Source 
By Local Business Category 



%®&&&&&®&&&&&&&&&&&&^^ 



Local % of Total Local 

Business Revenue Category 

Rank Category Represents (U.S.) 

1. Auto Dealers 9.4 

New Car Dealers 6.9 

Used Car Dealers 2.5 

2. Supermarkets 6.1 

Chain Supermarkets 3.8 

Independent Supermarkets . . 2.3 

3. Appliance Stores 4.8 

4. Department Stores 4.6 

4. Furniture Stores 4.6 

5. Banks 4.1 

6. .Soft Drink Bottlers 3.7 

7. Movie Houses 2.9 

Four Wall 2.0 

Drive-In .9 

7. Tires, Batteries, Access 2.9 

8. Savings & Loan Assn 2.7 

9. Drug Stores 2.3 

9. Gasoline Stations 2.3 

9. Religious Org. (Local) 2.3 

10. Dairies 2.1 

10. Men's Wear Stores 2.1 

10. Women's Wear Stores 2.1 

11. Lumber, Building Supplies 1.9 

11. Restaurants, Night Clubs 1.9 

12. Laundries 1.8 

12. Public Utilities 1.8 

13. Fuel & Heating Firms 1.7 

13. Jewelry Stores 1.7 

13. Realtors 1.7 

14. Personal Loan Companies 1.6 

15. Hardware Stores 1.4 

15. Shoe Stores 1.4 

16. Bakeries 1.2 

16. Farm Equipment 1.2 

16. Farm Services & Feed 1.2 

16. Local Food Processors 1.2 

17. Discount Stores 1.1 

17. Paint & Wallpaper Stores 1.1 

17. Variety Stores 1.1 

18. Institutional Advertising by 

Local Industries and Plants. . 1.0 

18. Insurance Brokers 1.0 

18. (Shopping Centers 1.0 

19. Florists 8 

19. Sporting Goods Stores .8 

20. Grocery and /or Fruit Stores .7 

20. Moving & Storage .7 

21. Camera Stores .6 

21. Carpet Stores .6 

21. Children's Wear Stores .6 

21. Downtown Associations .6 



67 





Avg. % of Local 




Revenue Category 


% of Stations 


Represents to 


With Revenue 


Stations With 


From Category 


This Business 


97.8 


10.9 


91.2 


7.4 


68.3 


3.5 


92.5 


8.3 


74.6 


4.9 


64.9 


3.4 


88.7 


5.2 


87.1 


5.2 


90.0 


4.8 


88.1 


4.6 


82.1 


4.4 


85.9 


4.0 


79.9 


2.4 


51.4 


1.6 


83.1 


3.4 


73.7 


3.6 


82.4 


2.7 


78.1 


2.8 


61.4 


3.7 


76.2 


2.6 


81.2 


2.4 


79.0 


2.5 


74.0 


2.5 


79.9 


2.2 


81.2 


2.1 


35.1 


4.7 


62.4 


2.6 


79.6 


2.0 


64.6 


2.5 


58.3 


2.6 


61.8 


2.1 


70.8 


1.9 


53.0 


2.1 


46.7 


2.4 


48.0 


2.3 


36.7 


2.9 


36.7 


2.7 


67.1 


1.5 


53.9 


1.9 


37.6 


2.3 


53.3 


1.6 


43.3 


2.1 


64.9 


1.1 


49.8 


1.4 


38.2 


1.6 


46.1 


1.3 


48.0 


1.0 


37.0 


1.4 


42.3 


1.1 


39.8 


1.3 



(Continued on Page 69) 



(J\alph Cawardd 

This Is Your Life— NBC-TV 

Creator Packager 

Truth or Consequences 

NBC-TV 

Starring 

Bob Barker 

It Could Be You 

NBC-TV 

Starring 

Bill Leyden 

About Faces 

ABC-TV 

Starring 

Ben Alexander 




uke Ckadwick Company, 

Public Relations 



68 



7960 LOCAL RADIO DOLLAR SOURCE 

(Continued from Page 67) 

Avg. % of Local 
Revenue Category 
Local % of Total Local % of Stations Represents to 

Business Revenue Category With Revenue Stations With 

Rank Category Represents (U.S.) From Category This Business 

21. Other Merchants' Assn .6 30.4 1.5 

21. Transportation .6 33.5 1.4 

22. Bowling Alleys .5 37.3 1.0 

22. Funeral Parlors 5 28.5 1.3 

23. Butchers 3 13.5 1.1 

23. Furriers .3 18.2 .9 

24. Delicatessens 2 7.8 *.7 

24. Stock Brokers 2 14.1 1.0 

Miscellaneous 4.4 52.5 8.2 

Total 100.0 

Note: Chart percentages are averages compiled from all stations responding in the 
RAB survey. Figures are yardsticks for guidance only, for obviously, there is no such 
thing as an average U. S. Radio station. Variations can and do exist in the percentage 
of station business that various categories represent. Such specific station factors as 
market size, regional location, type of station, etc., are important influences. 
Source: RAB 




Average Hours Of Radio Usage 
Per Home And Per Day 




January . . 
February . 
March . . . 
April 

May 

June 

July 

August . . . 
September 
October . . 
November 
December 



1960 

1 hr. 52 m 
1 hr. 49 m 
lhr. 59m 
1 hr. 52 m 
1 hr. 55 m 
1 hr. 50 m 
1 hr. 41 m 
1 hr. 35 m 
1 hr. 48 m 
1 hr. 40 m 
1 hr. 49 m 
1 hr. 39 m 



ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 



lhr. 
lhr. 
lhr. 
lhr. 
lhr. 
lhr. 
lhr. 
lhr. 
lhr. 
lhr. 
lhr. 
lhr. 



1959 

55 m 

51m 

55 m 

49 m 
57 m 
52 m 
40 m 
40 m 

52 m 

53 m 

56 m 

50 m 



ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 



1958 

1 hr. 55 m 
1 hr. 58 m 
1 hr. 55 m 
1 hr. 54 m 
1 hr. 58 m 
1 hr. 53 m 
1 hr. 49 m 
1 hr. 44 m 
1 hr. 59 m 
1 hr. 56 m 
1 hr. 54 m 
1 hr. 49 m 



ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 
ns. 



Annual 
Average 

Source: A. C. Nielsen. 



1 hr. 47 mins. 



1 hr. 51 mins. 



1 hr. 53 mins. 



69 




TONY MARVIN 

Mutual Broadcasting System covering news and special events. 

Personal Representative 

KAY KORWIN, INC. — PLaza 2-2230 



70 



% 
% 



Causes Of Advertising Agency 
Business Failures In 1960 



%Q&QG&^&&'&$&&G&&&&ttQ&&&&Q&^ 



Apparent Causes Number Per Cent 



Evidenced by inability to avoid conditions which resulted in : 

Inadequate Sales 27 60.0 

Receivables Difficulties 9 20.0 

Competitive Weakness 10 22.2 

Others 1 2.2 

Underlying Causes 



Lack of Experience in the Line 4 8.9 

Lack of Managerial Experience 7 15.6 

Unbalanced Experience* 10 22.2 

Fraud 2 4.4 

Incompetence 21 46.7 

Reason Unknown 1 2.2 



Total 45 100.0 



* Experience not well rounded in sales, finance, purchasing- and production on the part of an individual 
in case of a proprietorship, or of two or more partners or officers constituting - a management unit. 

Note: Because some failures are attributed to a combination of apparent causes, the totals of this group 
exceed those of the underlying- causes. 



1 Totals Of Advertising Agency ! 

I Failures - 1945-1960 f 

Year Number Liabilities 



1945 1 $ 4,000 

1946 6 145,000 

{Continued on Page f 7-3) 
71 



SKELTON 

STUDIOS 

- HOLLYWOOD 

The most modern in Hollywood on 

completion of its $2,500,000 reconstruction 

program . . . three sound stages 

including an audience stage 

to house 300 people in addition 

to orchestra and production crews 

. . . full air conditioning and counter-weighted 

lighting grid system . . . concrete slab 

flooring covered by special composition material 

... in excess of 20,000 square feet 

of office space . . . other facilities include 

makeup and hairdressing rooms . . . cafeteria 

. . . mill . . . scene and lamp docks 

. . . paint shop . . . editing rooms . . . vaults 

. . . both tape and film projection 



SKELTON 
RED-E0-TAPE 
- ANYWHERE 

The world's most modern and complete 
large-scale television studio on wheels 
constructed at a cost of $1,000,000 . . . operated 
by 16 of the nation's most experienced video 
engineers . . . employs color and black and white 
tape and film . . . three RCA color cameras and 
up to six black and white cameras . . . capability 
of effecting well over 100 electronic special 
effects . . . five RCA color monitors with provisions 
for 10 black and white monitors . . . two Ampex 
Videotape recorders with complete double system 
editing and splicing facilities . . . two 85,000 watt 
generators powered by International Harvester 
and Hall-Scott engines . . . three Crown Coach 
busses with 3,720 cubic feet of working space 




RED SKELTON, President 
EDWARD M. YLLLLE, General Manager 



1416 NORTH LA BREA AVENUE • HOLLYWOOD 20, CALIFORNIA • Hollywood 9-2731 



^^^^^^^^^^^ ADVERTISING AGENCY FAILURES 7945-7960 

(Continued from Page 71) 
Year Number Liabilities 



1947 12 304,000 

1948 24 793,000 

1949 34 746,000 

1950 38 1,167,000 

1951 34 1,043,000 

1952 19 531,000 

1953 24 466,000 

1954 34 1,256,000 

1955 31 815,000 

1956 32 1,519,000 

1957 55 2,081,000 

1958 36 857,000 

1959 40 1,554,000 

1960 45 2,381,000 




This record includes those businesses that ceased operations following- assignment or bankruptcy; ceased 
with loss to creditors after such actions as execution, foreclosure, or attachment; voluntarily withdrew 
leaving- unpaid obligations; were involved in court actions such as receivership, reorganization, or arrange- 
ment; or voluntarily compromised with creditors. 



Comparative Business 
Failure Trends - 1959-1960 f 

Percentage Change Aver. Liability 

1959-1960 Per Failure 

Number Liabilities in 1960 

Total Businesses, All Lines +10 +35 $60,772 

Total Commercial Services +8 +83 72,696 

Advertising Agencies +13 , +53 52,911 

Source : Dun & Bradstreet, Inc. 

73 



lord Trucks 
npril Showers 
Instant Tenderleaf Tea 

U 

Lady Charmin Tissue 
Arnold Bread 
Wat's Paw Heels 
ELsslinger Beer 

■ billies Cigars 

Koi-Tan Cigars 

Old Dutch Beer 

l/ynamo 

%J . S. Air Force 

Vhase Manhattan Bank 

I astykake 

Instant Maxwell House 
wldsmobile 

National Association Broadcasters 
Schick 

Ivory Soap 
Wucoa Margarine 

Vhevrolet 

Program Production — 1960-61 : 

1. New York City Talking 

2. It's The Law 



IVIichigan Milk Dealers 
United Fruit (Chiquita Banana) 
9a ra Lee Bake Products 
Iroquois Beer 
Varling's Beer 
/ilcoa Wrap 
Log Cabin Syrup 



onoco 



io Gubernatorial Campaign 



Oh 

IVIercury 

IVIaxwell House Coffee 
E-Z Pop 
ICevlon 
Wrest 
Ivory Flakes 
Air Wick 
Lone Star Beer 
Sunshine Crackers 



3. Woman Behind the Man 
with Martha Rountree 



FAILLACE PRODUCTIONS, INC. 

Tony Faillace • Len Mackenzie * Chick Vincent * Bob Haggart 

59 EAST 54th STREET EL. 5-1752 



&&&&&QQ&&Q&&&&&&&&Q&&&&®&&&6^ 




News-Wire Services 



Associated Press 

50 Rockefeller Plaza, New York 
Phone: PLaza 7-1111 

General Manager Frank J. Starzel 

Asst. Gen. Mgr. for Radio-TV 

Oliver Gramling 

Secretary Lloyd Stratton 

Radio-TV News Editor .John A. Aspinwall 

Broadcast Editorial 
Reports, Inc. 

54 West 40th St., New York 18, N. Y. 

Phone: MUrray Hill 9-3450 

President A. Maxwell Hage 

Hearst Metrotone News, Inc. 

450 West 56th Street, New York 19 
Phone: PLaza 7-4120 

Vice-Pres. & Gen. Mgr. . Caleb B. Stratton 

Production Director John E. Michon 

News Editor Marshall B. Davidson 

Branches 

Washington, D. C. 

1905 Fairview Ave. N.E.-2 

Phone: LA 2-5607 

Hollywood— 6060 Sunset Blvd. 

Phone: HOllywood 4-0650 

Chicago— 161 E. Grand Ave. 

Phone: WH 4-2522 

San Francisco — 862 Howard St. 

Phone: DO 2-4319 

Dallas— 218 Leda Drive 

Phone: DI 8-3766 

Press Association, Inc. 
(Associated Press) 

50 Rockefeller Plaza, New York 
Phone: PLaza 7-1111 

President Frank J. Starzel 

Vice-President Oliver Gramling 

Radio-TV News Editor .John A. Aspinwall 

Radio Press 
International Inc. 

(Independent Voice New Service with Established 
National and Overseas News Bureaus) 

18 East 50th St.,| New York 22 
Phone: PLaza 2-0650 

Ch. of Board Nathan Straus 

President R. Peter Straus 



General Mgr Michael Minahan 

Secretary Donald Hirst 

Treasurer Geoffrey M. Kilpatrick 

Sales Manager John S. Hicks 

Branch Office 
London— 40 Piccadilly, W.l. 

Chief Noel Bernard 

Washington — 40th & Brandywine 

Renters 

229 West 43rd Street, Times Bldg., N. Y. 

Phone: BRyant 9-8558 
North American Mgr. . D. Kimpton Rogers 

News Editor J. S. Bates 

Chief Washington Correspondent 

J. W. Heffernan 

Telenews 

235 East 45th Street, New York 
Phone: MUrray Hill 2-5600 

National TV Sales Saul Reiss 

United Press International 

220 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-0400 
Pres. & Gen. Mgr. . Frank H. Bartholomew 
1st V.P. & Gen. Bus. Mgr. 

Mims Thomason 
V.P. & Gen. European Mgr. 

Thomas Curran 

V.P. & Editor Earl J. Johnson 

V.P., Int'l. Opera Joseph L. Jones 

Managing Editor Roger Tatarian 

General Sales Mgr. . .William C. Payette 
V.P. & Dir. of Client Relations 

LeRoy Keller 
V.P. & Newspicture Mgr.. . .F. Tremaine 
Mgr. UP Movietone News 

W. R. Higgenbotham 

Chicago 

400 W. Madison St., Daily News Bldg., 

Phone: FRanklin 2-9000 

National Radio News Mgr. . Dean C. Miller 

World Wide Information 
Services, Inc. 

660 First Avenue, New York 
Phone: ORegon 9-7240 

President Richard W. Hubbell 

V. Pres Jeff Murray 



75 




LES KEITER 



Spot Television Advertisers 
National And Regional 

— BY PRODUCT CLASSIFICATION— 4th QUARTER 1960 — 



Product Est. Expend. 

AGRICULTURE $ 311,000 

Feeds, Meals 160,000 

Miscellaneous 151,000 



ALE, BEER & WINE 11,727,000 

Beer & Ale 9,889,000 

Wine 1,838,000 

AMUSEMENTS, ENTERTAINMENT 425,000 



AUTOMOTIVE 5,139,000 

Anti-Freeze 79,000 

Batteries 12,000 

Cars 4,144,000 

Tires and Tubes 181,000 

Trucks & Trailers 46,000 

677,000 



BUILDING MATERIAL, 
EQUIPMENT, FIXTURES, 
PAINTS 


404,000 


Fixtures, Plumbing, Supplies 

Materials 


89,000 
104,000 


Paints 


81,000 


Power Tools 

Miscellaneous 


52,000 
78,000 



CLOTHING, FURNISHINGS, 

ACCESSORIES 3,533,000 

Clothing 2,642,000 

Footwear 329,000 

Hosiery 460,000 

Miscellaneous 102,000 



CONFECTIONS & SOFT DRINKS... 9,968,000 

Confections 6,850,000 

Soft Drinks 3,118,000 



CONSUMER SERVICES 5,300,000 

Dry Cleaning & Laundries 14,000 

Financial 729,000 

Insurance 1,023,000 

Medical & Dental 52,000 

Moving, Hauling, Storage 75,000 

Public Utilities 2,307,000 

Religious, Political, Unions 1,002,000 

Schools & Colleges 47,000 

Miscellaneous Services 51,000 



Product Est. Expend. 

COSMETICS & TOILETRIES 13,849,000 

Cosmetics 3,241,000 

Deodorants 506,000 

Depilatories 29,000 

Hair Tonics & Shampoos 1,453,000 

Hand & Face Creams, Lotions 1,163,000 

Home Permanents & Coloring 1,139,000 

Perfumes, Toilet Waters, etc.. 1,215,000 

Razors, Blades 1,525,000 

Shaving Creams, Lotions, etc 361,000 

Toilet Soaps 1,977,000 

Miscellaneous 1,240,000 



DENTAL PRODUCTS 3,549,000 

Dentifrices 2,747,000 

Mouthwashes 692,000 

Miscellaneous 110,000 



DRUG PRODUCTS 15,074,000 

Cold Remedies 5,619,000 

Headache Remedies 3,015,000 

Indigestion Remedies 2,597,000 

Laxatives 1,074,000 

Vitamins 1,383,000 

Weight Aids 90,000 

Misc. Drug Products 1,017,000 

Drug Stores 279,000 

FOOD & GROCERY PRODUCTS 46,630,000 

Baked Goods 6,635,000 

Cereals 3,637,000 

Coffee, Tea & Food Drinks 11,550,000 

Condiments, Sauces, Appetizers... 2,437,000 

Dairy Products 1,605,000 

Desserts 616,000 

Dry Foods (Flour, Mixes, Rice, 

etc.) 4,766,000 

Fruits & Vegetables, Juices 3,001,000 

Macaroni, Noodles, Chili, etc 752,000 

Margarine, Shortenings 3,856,000 

Meat, Poultry & Fish 2,010,000 

Soups 450,000 

Miscellaneous Foods 2,440,000 

Miscellaneous Frozen Foods 758,000 

Food Stores 2,117,000 



GARDEN SUPPLIES & EQUIPMENT 37,000 

GASOLINE & LUBRICANTS 6,356,000 

Gasoline & Oil 6,071,000 

Oil Additives 265,000 

Miscellaneous 20,000 



(Continued on Page 79) 
77 



HERBERT B. LEONARB 



PRODUCER 



"ROUTE 66"-CBS-TV 



"NAKED CITY"-ABC-TV 



"THE VENTURERS" (for 1961-62) 



78 



s&&$&x#&t&&s&*SI>OT TV ADVERTISERS, NATIONAL AND REGIONAL 



Product 

HOTELS, RESORTS, 
RESTAURANTS . 



{Continued from Page 77) 
Est. Expend. Product 

PUBLICATIONS 



198,000 



Est. Expend. 
702,000 



HOUSEHOLD CLEANERS, 

CLEANSERS, POLISHES, WAXES 5,481,000 

Cleaners, Cleansers 4,005,000 

Floor & Furniture Polishes, Waxes 1,229,000 

Glass Cleaners 1,000 

Home Dry Cleaners 16,000 

Shoe Polish 158,000 

Miscellaneous Cleaners 72,000 

HOUSEHOLD EQUIPMENT — 

APPLIANCES 2,088,000 

HOUSEHOLD FURNISHINGS 494,000 

Beds, Mattresses, Springs 295,000 

Furniture & Other Furnishings 199,000 



SPORTING GOODS, BICYCLES, 

TOYS 3,732,000 

Bicycles & Supplies 24,000 

Toys & Games 3,641,000 

Miscellaneous 67,000 



STATIONERY, OFFICE 
EQUIPMENT 



54,000 



TELEVISION, RADIO, 

PHONOGRAPH, MUSICAL 

INSTRUMENTS 341,000 

Radio & Television Sets 107,000 

Records 215,000 

Miscellaneous 19,000 



HOUSEHOLD LAUNDRY 

PRODUCTS 10,575,000 

Bleaches, Starches 2,204,000 

Packaged Soaps, Detergents 7,701,000 

Miscellaneous 670,000 

HOUSEHOLD PAPER PRODUCTS.. 1,529,000 

Cleansing Tissues 424,000 

Food Wraps 50,000 

Napkins 16,000 

Toilet Tissue 576,000 

Miscellaneous 463,000 

HOUSEHOLD, GENERAL 1,077,000 

Brooms, Brushes, Mops, etc 172,000 

China, Glassware, Crockery, 

Containers 508,000 

Disinfectants, Deodorizers 117,000 

Fuels (heating, etc.) 104,000 

Insecticides, Rodenticides 22,000 

Kitchen Utensils 35,000 

Miscellaneous 119,000 

NOTIONS 32,000 

PET PRODUCTS 1,772,000 



TOBACCO PRODUCTS & 

SUPPLIES 8,457,000 

Cigarettes 6,984,000 

Cigars, Pipe Tobacco 1,342,000 

Miscellaneous 131,000 



TRANSPORTATION & TRAVEL.... 832,000 

Air 603,000 

Bus 97,000 

Rail 125,000 

Miscellaneous 7,000 



WATCHES, JEWELRY, CAMERAS.. 1,692,000 

Cameras, Accessories, Supplies 321,000 

Clocks & Watches 57,000 

Jewelry 34,000 

Pens & Pencils 1,199,000 

Miscellaneous 81,000 

MISCELLANEOUS 1,702,000 

Trading Stamps 129,000 

Miscellaneous Products 712,000 

Miscellaneous Stores 861,000 

TOTAL $163,060,000 



Source : TvB-Rorabaug-h. 



79 



the "watchword" for reliable service 




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Models 105PN— 107N 

Full minute span with more 
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Single dial reference for both 
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flyback to zero. 



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dial gives "time left to 
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sweep hand in seconds 
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utes. Easily set for 
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Black dial for con- 
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^J%^l 





Models 106F— 106 

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Second Timer! This specially designed 
timer has regular fifth-second scale, plus 
90-ft and 36-ft per min. scales to register 
footage for 35mm. and 16 mm. film. Long 
hand completes one revolution in 60 
seconds, small hand registers up to 30 
minutes. Time out feature. Perfect fly- 
back guaranteed for life. Model 106 has 
fifth-second scale only. Both available in 
regular or large size. 



Write, Dept. TV, RIGHT NOW for complete catalog. 

M. DUCOMMUN COMPANY 

Specialists in Timing Instruments Since 1858 
580 Fifth Avenue, New York 36 • PLaza 7-2540 

OUR lOOTH YEAR OF PRECISION TIMING SERVICE 



1 Manufacturers' Sales Of Receiving Tubes 

(OOO Omitted) 

Year Initial Renewal Export Gov't* Total $ Value 

1948 146,162 47,056 10,687 815 204,720 112,000 

1949 147,298 39,696 10,073 1,686 198,753 119,000 

1950 301,483 69,325 10,768 1,385 382,961 250,000 

1951 247,855 94,597 24,438 8,754 375,644 261,000 

1952 '.. 241,406 83,843 13,935 29,335 368,519 259,116 

1953 293,601 112,785 20,614 10,091 437,091 303,675 

1954 246,729 115,358 15,922 7,080 385,089 275,999 

1955 ,.288,810 150,718 24,442 15,832 479,802 358,110 

1956 262,989 166,558 25,397 9,333 464,186 374,186 

1957 240,708 184,493 23,378 7,845 456,424 384,402 

1958 191,805 167,805 24,597 13,132 397,366 341,929 

1959 227,669 170,729 19,969 14,569 432,936 368,872 

(*) Includes only direct sales after 1954. 



Value Of Manufacturers' Sales Of Components 

(000,000 Omitted) 

Tubes 

Year Resistors Capacitors Transformers Semi-Cond. Others Total 

1952 100 200 150 604 676 1,730 

1954 130 200 103 708 867 2,008 

1955 150 215 96 800 939 2,200 

1956 175 224 98 853 938 2,280 

1957 171 225 110 925 1,004 2,435 

158 218 102 914 933 2,325 

194 267 129 1,15? 1,091 2,833 

Source: EIA. 

81 



STORER BROADCASTING COMPANY 

33 years of community service 



WHEN DO YOU F 




A FORMAT 



The answer is simple — never! 

At least, in 33 years, no Storer Station has been able to manage it. 

Public preference changes too fast and so do each community's needs. That is 
why every Storer Station is locally oriented to the particular community it serves. 

Only by knowing community problems from day to day have we been 

able to help solve them. Only through constant check on listener and viewer 

preferences have we been able to build loyal, responsive audiences 

Keeping the public informed and entertained, and working for a better 
community is a day-to-day, often an hour-to-hour, even minute-to-minute job. 

We've never found a way to format community service. It's too big... 
too fluid... too much of a responsibility to be frozen — even for one day. 



Radio 

CLEVELAND-WJW 

TOLEDO-WSPD 

WHEELING-WWVA 

MIAMI-WGBS 

LOS ANGELES-KGBS 

DETROIT-WJBK 

PHILADELPHIA-WIBG 



Television 

DETROIT-WJBK-TV 
CLEVELAND-WJW TV 
MILWAUKEE-WITI-TV 
ATLANTA-WAGA-TV 
TOLEDO-WSPDTV 







84 




In addition to the three major networks, the following- 384 stations and film affiliates 
are subscribers to the NAB TV Code and authorized to use the Seal of Good Practice. 
Stations are listed alphabetically according- to call letters, as of February 1, 1961. 



WABC-TV — New York, N. Y. 
WABI-TV — Bangor, Maine 
WAFB-TV — Baton Rouge, Louisiana 
WAGA-TV — Atlanta, Georgia 
WAGM-TV — Presque Isle, Maine 
WAKR-TV — Akron, Ohio 
WALA-TV — Mobile, Alabama 
WALB-TV — Albany, Georgia 
WANE-TV — Fort Wayne, Indiana 
WAPI-TV — Birmingiiam, Alabama 
WAST — Albany, New York 
WATE-TV — Knoxville, Tennessee 
WAVE-TV— Louisville, Kentucky 
WAVY-TV — Portsmouth, Virginia 
WBAL-TV — Baltimore, Maryland 
WBAP-TV — Fort Worth, Texas 
WBAY-TV — Green Bay, Wisconsin 
WBBM-TV — Chicago, Illinois 
WBEN-TV — Buffalo, New York 
WBIR-TV — Knoxville, Tennessee 
WBKB — Chicago, Illinois 
WBNS-TV— Columbus, Ohio 
WBRC-TV — Birming-ham, Alabama 
WBRZ — Baton Rouge, Louisiana 
WBTV — Charlotte, North Carolina 
WBTW — Florence, South Carolina 
WBZ-TV — Boston. Massachusetts 
WCAU-TV — Philadelphia, Pennsylvania 
WCAX-TV — Burlington, Vermont 
WCBS-TV — New York, N. Y. 
WCCO-TV — Minneapolis, Minnesota 
WCDC — Adams, Massachusetts 
WCIA — Champaign, Illinois 
WCKT — Miami, Florida 
WCNY-TV — Watertown, New York 
WCPO-TV — Cincinnati, Ohio 
WCSC-TV — Charleston, South Carolina 
WCSH-TV — Portland, Maine 
WCYB-TV — Bristol, Virginia 
WDAF-TV — Kansas City. Missouri 
WDAU-TV — Scranton, Pennsylvania 
WDAY-TV — Fargo, North Dakota 
WDBJ-TV — Roanoke, Virginia 
WDBO-TV — Orlando, Florida 
WDEF-TV — Chattanooga, Tennessee 
WDSM-TV — Duluth, Minnesota 
WDSU-TV — New Orleans, Louisiana 
WEAU-TV — Eau Claire, Wisconsin 
WEEK-TV — Peoria, Illinois 
WEHT — Evansville, Kentucky 
WESH-TV — Daytona Beach, Florida 
WEWS — Cleveland, Ohio 
WFAA-TV — Dallas, Texas 
WFBG-TV — Altoona. Pennsylvania 
WFBM-TV — Indianapolis, Indiana 

(Continued 



WFGA-TV — Jacksonville, Florida 
WFIE-TV — Evansville, Indiana 
WFDL-TV — Philadelphia, Pennsylvania 
WFLA-TV — Tampa, Florida 
WFMJ-TV — Youngstown, Ohio 
WFMY-TV — Greensboro, North Carolina 
WFRV-TV — Green Bay, Wisconsin 
WGAL-TV — Lancaster, Pennsylvania 
WGAN-TV — Portland, Maine 
WGEM-TV — Quincy, Illinois 
WGN-TV — Chicago, Illinois 
WGR-TV — Buffalo, New York 
WHAS-TV — Louisville, Kentucky 
WHBF-TV— Rock Island, Illinois 
WHDH-TV — Boston, Massachusetts 
WHEC-TV — Rochester, New York 
WHEN-TV — Syracuse, New York 
WHIO-TV — Dayton, Ohio 
WHIS-TV — Bluefield, West Virginia 
WHIZ-TV — Zanesville, Ohio 
WHO-TV — Des Moines, Iowa 
WHTN-TV — Huntington, West Virginia 
WIBW-TV — Topeka, Kansas 
WIIC — Pittsburgh, Pennsylvania 
WIMA-TV — Lima, Ohio 
WINK-TV — Ft. Myers, Florida 
WINR-TV — Binghamton, New York 
WIS-TV — Columbia, South Carolina 
WISC-TV — Madison, Wisconsin 
WISE-TV — Asheville, No. Carolina 
WISH-TV — Indianapolis, Indiana 
WISN-TV — Milwaukee, Wisconsin 
WITI-TV — Milwaukee, Wisconsin 
WJAC-TV — Johnstown, Pennsylvania 
WJAR-TV — Providence, Rhode Island 
WJBK-TV — Detroit, Michigan 
WJIM-TV — Lansing, Michigan 
WJRT — Flint, Michigan 
WJTV — Jackson, Mississippi 
WJW-TV — Cleveland, Ohio 
WJXT — Jacksonville, Florida 
WJZ-TV — Baltimore. Maryland 
WKBN-TV — Young-stown, Ohio 
WKBT — La Crosse. Wisconsin 
WKBW-TV — Buffalo. New York 
WKJG-TV — Fort Wayne. Indiana 
WKNX-TV — Saginaw. Michigan 
WKRC-TV — Cincinnati, Ohio 
WKRG-TV — Mobile. Alabama 
WKST-TV — Younfrstown. Ohio 
WKTV — Utica, New York 
WKY-TV — Oklahoma City. Oklahoma 
WKYT — Lexington. Kentucky 
WKZO-TV — Kalamazoo, Michigan 
' v t. AC-TV — Nashville, Tennessee 

on Page 89) 



85 




Radio: WBZ, Boston • KDKA, Pittsburgh • KYW, Cleveland • WOWO, Fort Wayne -WIND, Chicago . KEX, Portland, Ore. g 

REPRESENTED BY AM RADIO SALES CO. ^.'-' 




alt 



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IH 



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you can 
sell anything 
on WBC Radio and 
Television ! 



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IMP 






Television: WBZ-TV, Boston -WJZ-TV, Baltimore • KDKA-TV, Pittsburgh • KYW-TV, Cleveland ■ KPIX, San Francisco. 

Qa0 Westinghouse Broadcasting Company, Inc. 



REPRESENTED BY TELEVISION ADVERTISING REPRESENTATIVES. INC. 



SERVICES AVAILABLE 




Regional networks arranged and maintained with part or com- 
plete responsibility accepted for special events and sports — 
live or tape. Live or video tape remote pickups anywhere in the 
United States. 

Telephone No. MUrray Hill 2-0117 




TOTAL TAPE Services for recording, editing, playback 
studio or remote anywhere in the United States. 
Telephone No. MUrray Hill 2-3627 

SPORTS NETWORK INC. 
NATIONAL VIDEO TAPE PRODUCTIONS INC. 

36 West 44th Street * New York 36, N. Y. 



><&&&&*& NAB TV CODE SUBSCRIBERS 



WLBT — Jackson, Mississippi 
WLBZ-TV — Bangor, Maine 
WLOF-TV — Orlando, Florida 
WLOS-TV — Asheville, North Carolina 
WLUC-TV — Marquette, Michigan 
WLVA-TV — Lynchburg:, Virginia 
WLW-A — Atlanta, Georgia 
WLW-C — Columbus, Ohio 
WLW-D — Dayton, Ohio 
WLW-I — Indianapolis, Indiana 
WLW-T — Cincinnati, Ohio 
WLYH-TV — Lebanon, Pennsylvania 
WMAL-TV — Washing-ton, D. C. 
WMAR-TV — Baltimore. Maryland 
WMAZ-TV — Macon, Georgia 
WMBD-TV — Peoria, Illinois 
WMCT — Memphis, Tennessee 
WMT-TV — Cedar Rapids, Iowa 
WMTV — Madison, Wisconsin 
WMTW-TV — Poland Spring-, Maine 
WNBC-TV — New York, New York 
WNBF-TV — Binghamton, New York 
WNBQ — Chicago, Illinois 
WNCT — Greenville, North Carolina 
WNDU-TV — South Bend, Indiana 
WNEM-TV — Bay City. Michigran 
WNEP-TV — Scranton, Pennsylvania 
WNHC-TV — New Ha^en, Connecticut 
WOAI-TV — San Antonio, Texas 
WOAY-TV — Oakhill. West Virginia 
WOC-TV^-Davenport, Iowa 
WOI-TV — Ames, Iowa 
WOOD-TV — Grand Rapids, Michigan 
WOW-TV — Omaha, Nebraska 
WPBN-TV — Traverse City, Michigan 
WPIX — New York, N. Y. 
WPRO-TV — Providence, Rhode Island 
WPSD-TV — Paducah, Kentucky 
WPST-TV — Miami, Florida 
WRAL-TV — Raleigh. North Carolina 
WRBL-TV — Columbus. Georgia 
WRC-TV — Washington. D. C. 
WRCV-TV — Philadelphia, Pennsylvania 
WREC-TV — Memphis. Tennessee 
WREX-TV — Rockford. Illinois 
WRGB — Schenectady, New York 
WROC-TV — Rochester, New York 
WRVA-TV — Richmond, Virginia 
WSAU-TV — Wausau. Wisconsin 
WSAZ-TV — Huntington, West Virginia 
WSB-TV — Atlanta, Georgia 
WSBT-TV — South Bend, Indiana 
WSFA-TV — Montgomery, Alabama 
WSIX-TV — Nashville, Tenn. 
WSJS-TV — Winston-Salem. North Carolina 
WSJV — Elkhart, Indiana 
WSLS-TV — Roanoke, Virginia 
WSM-TV — Nashville, Tennessee 
WSOC-TV — Charlotte, North Carolina 
WSPA-TV — Spartanburg, South Carolina 
WSPD-TV — Toledo, Ohio 
WSUN-TV — St. Petersburg, Florida 
WSVA-TV — Harrisonburg, Virginia 
WSYR-TV — Syracuse, New York 
WTAE — Pittsburgh, Pennsylvania 
WTAP — Parkersburg, West Virginia 
WTAR-TV — Norfolk, Virginia 
WTCN-TV — Minneapolis, Minnesota 
W-TEN — Albany, New York 
WTHI-TV — Terre Haute, Indiana 
WTIC-TV — Hartford, Connecticut 
WTMJ-TV — Milwaukee, Wisconsin 
WTOC-TV — Savannah, Georgia 
WTOK-TV — Meridian, Mississippi 
WTOL-TV — Toledo, Ohio 
WTOM-TV — Cheboygan, Michigan 
WTOP-TV — Washington, D. C. 
WTPA-TV — Harrisburg, Pennsylvania 
WTRF-TV — Wheeling, West Virginia 
WTVC — Chattanooga, Tennessee 
WTVD — Durham, North Carolina 
WTVJ — Miami, Florida 
WTVM — Columbus, Georgia 
WTVN — Columbus, Ohio 
WTVP — Decatur, Illinois 
WTVT — Tampa. Florida 



(Continued from Page 85) 

WTVW — Evansville, Indiana 
WUSN-TV — Charleston, South Carolina 
WVEC-TV — Hampton-Norfolk, Virginia 
WVET-TV — Rochester, New York 
WVUE — New Orleans, Louisiana 
WWJ-TV — Detroit, Michigan 
WWL-TV — New Orleans, Louisiana 
WWTV — Cadillac. Michigan 
WXEX-TV — Richmond-Petersburg, Virginia 
WXYZ-TV — Detroit, Michigan 
KABC-TV — Lob Angeles, California 
KAKE-TV — Wichita, Kansas 
KALB-TV — Alexandria, Louisiana 
KARK-TV — Little Rock, Arkansas 
KATV — Little Rock, Arkansas 
KAYS-TV — Hays, Kansas 
KBAK-TV — Bakersfield, California 
KBAS-TV — Ephrata, Washington 
KBES-TV — Medford, Oregon 
KBOI-TV — Boise, Idaho 
KBTV — Denver, Colorado 
KCBD-TV — Lubbock, Texas 
KCEN-TV — Temple, Texas 
KCMO-TV — Kansas City, Missouri 
KCMT — Alexandria, Minnesota 
KCOP — Los Angeles, California 
KCPX — Salt Lake City, Utah 
KCRA-TV — Sacramento, California 
KCRG-TV — Cedar Rapids, Iowa 
KCSJ-TV — Pueblo, Colorado 
KCTV — San Angelo, Texas 
KDAL-TV — Duluth, Minnesota 
KDIX-TV — Dickinson, North Dakota 
KDKA-TV — Pittsburgh, Pennsylvania 
KDUB-TV — Lubbock, Texas 
KDUH-TV — Hay Springs, Nebraska 
KEDY-TV — Big Spring, Texas 
KELO-TV — Sioux Falls, South Dakota 
KDLO-TV — Sioux Falls, South Dakota* 
KPLO-TV — Sioux Falls, South Dakota* 

* (Satellites of KELO-TV) 
KENS-TV — San Antonio, Texas 
KEPR-TV — Pasco, Washington 
KERO-TV — Bakersfield, California 
KETV — Omaha, Nebraska 
KEYC-TV — Mankato, Minnesota 
KEY-T — Santa Barbara, California 
KEZI-TV — Eugene, Oregon 
KFBC-TV — Cheyenne, Wyoming 
KFDA-TV — Amarillo, Texas 
KFDM-TV — Beaumont, Texas 
KFDX-TV — Wichita Falls, Texas 
KFEQ-TV — St. Joseph, Missouri 
KFMB-TV — San Diego, California 
KFRE-TV — Fresno, California 
KFSD-TV — San Diego, California 
KFVS-TV — Cape Girardeau, Missouri 
KFYR-TV — Bismarck, North Dakota 
KGBT-TV — Harlingen, Texas 
KGGM-TV — Albuquerque, New Mexico 
KGHL-TV — Billings, Montana 
KGLO-TV — Mason City, Iowa 
KGMB-TV — Honolulu, Hawaii 
KGNC-TV — Amarillo, Texas 
KGO-TV — San Francisco, California 
KGW-TV — Portland, Oregon 
KHBC — Hilo, Hawaii 
KHOL-TV — Kearney, Nebraska 
KHOU-TV — Houston, Texas 
KHPL-TV — Hayes Center, Nebraska 
KHQ-TV — Spokane, Washington 
KHQA-TV — Hannibal, Missouri 
KHSL-TV — Chico, California 
KHVH-TV — Honolulu, Hawaii 
KID-TV — Idaho Falls, Idaho 
KIEM-TV — Eureka. California 
KIMA-TV — Yakima. Washington 
KING-TV — Seattle, Washington 
KIRO-TV — Seattle, Washington 
KTVA — Yuma. Arizona 
KJEO-TV — Fresno. California 
KKTV — Colorado Springs. Colorado 
KLEW-TV — Lewiston. Idaho 
KLFY-TV — Lafayette. Louisiana 
KLIX-TV — Twin Falls, Idaho 
KLTV— Tyler. Texas 
KLZ-TV — Denver. Colorado 



(Continued on Page 91) 




PATRICIA WHEEL 

Actress • Spokeswoman 
LE 2-1100 



90 



9&&& ovoo & & & & ovo^ovo0&v&Vtt& oo & &&& & o*NAB TV CODE SUBSCRIBERS 

(Continued from, Page 89) 

KMAU-TV — Wailuku, Hawaii KSLA-TV — Shreveport, Louisiana 

KMBC-TV — Kansas City, Missouri KSTF — Scottsbluff , Nebraska 

KMID-TV — Midland, Texas KSTP-TV — Minneapolis, Minnesota 

KMJ-TV — Fresno. California KSWO-TV — Lawton, Oklahoma 

KMMT — Austin, Minnesota KSWS-TV — Roswell, New Mexico 

KMOS-TV — Sedalia, Missouri KSYD-TV — Wichita Falls, Texas 

KMOT — Minot, North Dakota KTBC-TV — Austin. Texas 

KMOX-TV — St. Louis, Missouri KTBS-TV — Shreveport, Louisiana 

KMSO-TV — Missoula, Montana KTHV — Little Rock, Arkansas 

KMTV — Omaha, Nebraska KTIV — Sioux City, Iowa 

KNDO-TV — Yakima, Washington KTNT-TV — Tacoma, Washing-ton 

KNOE-TV — Monroe, Louisiana KTRE-TV — Lufkin, Texas 

KNOX-TV — Grand Forks, North Dakota KTRK-TV — Houston, Texas 

KNTV — San Jose, California KTSM-TV — El Paso, Texas 

KNXT — Los Angeles, California KTTS-TV — Springfield, Missouri . 

KOA-TV — Denver, Colorado KTTV — Los Angeles, California 

KOAM-TV — Pittsburg, Kansas KTUL-TV — Tulsa, Oklahoma 

KOB-TV — Albuquerque, New Mexico KTVA-TV — Anchorage, Alaska 

KOIN-TV — Portland, Oregon KTVB — Boise, Idaho 

KOLD-TV — Tucson. Arizona KTVE — El Dorado, Arkansas 

KOLN-TV — Lincoln, Nebraska KTVH — Wichita, Kansas 

KOMO-TV — Seattle. Washington KTVI — St. Louis, Missouri 

KOMU-TV — Columbia, Missouri KTVK — Phoenix, Arizona 

KONO-TV — San Antonio, Texas KTVT — Ft. Worth, Texas 

KOOL-TV — Phoenix, Arizona KTVU — Oakland, California 

KORN-TV — Mitchell, So. Dakota KTWO-TV — Casper, Wyoming 

KOSA-TV — Odessa, Texas KUMV-TV — Williston, North Dakota 

KOTA-TV — Rapid City, South Dakota KUTV — Salt Lake City, Utah 

KOTI — Klamath Falls. Oregon KVAL-TV — Eugene, Oregon 

KOTV — Tulsa, Oklahoma KVAR — Phoenix, Arizona 

KPAR-TV — Abilene-Sweetwater, Texas KVER — Clovis. New Mexico 

KPHO-TV — Phoenix, Arizona K VKM-TV — Monahans, Texas 

KPIC — Roseburg, Oregon KVOA-TV — Tucson, Arizona 

KPIX — San Francisco, California KVOO-TV — Tulsa, Oklahoma 

KPLC-TV — Lake Charles, Louisiana KVOS-TV — Bellingham, Washington 

KPRC-TV — Houston, Texas KVTV — Sioux City, Iowa 

KPTV — Portland, Oregon KWTV — Oklahoma City, Oklahoma 

KRBC-TV — Abilene, Texas KWWL-TV — Waterloo, Iowa 

KRCA — Los Angeles. California KXAB-TV — Aberdeen, So. Dakota 

KRDO-TV — Colorado Springs, Colorado KXGO — Fargo, North Dakota 

KREM-TV — Spokane, Washington KXJB-T V — Valley City, North Dakota 

KREX-TV — Grand Junction, Colorado KXLY-TV — Spokane, Washington 

KREY-TV — Montrose, Colorado KXMB-TV — Bismarck, No. Dakota 

KRGV-TV — Weslaco, Texas KXMC-TV — Minot, No. Dakota 

KRIS-TV — Corpus Christi, Texas KXTV — Sacramento, California 

KRLD-TV — Dallas, Texas £J W - TV — Cleveland, Ohio 

KRNT-TV — Des Moines, Iowa KZTV — Corpus Christi, Texas 

KROC-TV — Rochester, Minnesota Number of Code Stations 384 

KROD-TV — El Paso, Texas Number of Networks 3 

KRON-TV — San Francisco, California 

KSBW-TV — Salinas, California TOTAL 387 

KSBY-TV — San Luis Obispo, California Number of Code Film Affiliates 23 

KSD-TV — St. Louis, Missouri 

KSL-TV — Salt Lake City, Utah GRAND TOTAL 410 

Members of the Alliance of Television Film Producers, Inc. 

Ben Fox Productions, Inc. Four Star Television Marterto Enterprises, Inc. 

440 North Kenter 4030 Radford Ave. 151 El Camino Drive 

Los Angeles 49. Calif. N. Hollywood, Calif. Beverly Hills, Calif. 

Brennan-Westgate Productions Gallu Productions, Inc. Mayberry Enterprises 

151 El Camino Drive 1040 N. Las Palmas Ave. 151 El Camino Drive 

Beverly Hills. Calif. Hollywood 38, Calif. ^ Beverly Hills, Calif. 

California Studios, Inc. Harmon Productions, Inc. Overland Productions, Inc. 

650 N. Bronson Ave. 6363 Wilshire Blvd. Revue Studios 

Hollywood 4, Calif. Los Angeles 48, Calif. Universal City, Calif. 

Desilu Productions, Inc. Jack Chertok Television Inc. Revue Studios 

780 N. Gower St. 3900 Lankershim Blvd. Universal Oitv Calif 

Hollywood 38, Calif. Universal City, Calif. Universal City, Calif. 

Filmaster, Inc. Jack Wrather Organization WyattEarp Enterprises, In.- 

650 No. Bronson Ave. 270 N. Canon Drive 4 51 El Camino Drive 

Hollywood 4, Calif. Beverly Hills. Calif. Beverly Hills. Calif. 

Flying A Pictures, Inc. Mark VII, Ltd, Ziv-United Artists, Inc. 

10000 Riverside Drive 4024 Radford Ave. 7324 Santa Monica Blvd. 

N. Hollywood, Calif. N. Hollywood. Calif . Hollywood 46. Calif. 

Independent Producers 

California National Productions Herts-Lion Productions, Inc. Screen Gems 

663 Fifth Ave. 845 N. Seward 711 Fifth Ave. 

New York 22, N. Y. Hollywood 38. Calif. ' New York 22. N. Y. 

CBS Films, Inc. Key Productions 

485 Madison Ave. 8544 Sunset Blvd. 

New York 22. N. Y. Hollywood. Calif. 



91 




Radio-Television Daily's 1960 
Ail-American Radio Favorites 



— Man of the Year — 

Arthur Godfrey 

it if if 
— Woman of the Year — 

Pauline Frederick 

a * ^ 

— Dramatic Show of Year — 

Gunsmoke 

if if if 
— Comedy Program of Year — 

Nichols and May 

if if i* 
— Musical Program of Year — 

Newport Jazz Festivals 

* if if 
— Commentator of the Year — 

Howard K. Smith 

* if if 
—Documentary of Year — 

The World Today 

if if if 

— Male Vocalist of Year — 

Bing Crosby 

* if if 
— Female Vocalist of Year — 

Rosemary Clooney 

if if if 

— Best Popular Orchestra 
of the Year — 

Dick Hyman 




19th Annual Critics Poll 



— Best New Program Idea — 

Emphasis 

if if ^> 

Sportscaster of the Year — 

Lindsey Nelson 

if if if 

— Best Public Service 
Programming — 

Convention-Election Coverage 

if if if 

— Producer of the Year — 

Norman Baer 

if' if if 

— Director of the Year — 

Norman Baer 

if if if 

— Writer of the Year — 

Bill Morrow 

if if if 
— Variety Program of Year — 

Monitor 

if ir if 

— Most Promising New 
Talent-Male — 

Mike Nichols 

if if if 

— Most Promising New 
Talent-Female — 

Elaine May 

if if if 

—Song Hit of the Year— 

I'm Sorry 



92 



Radio-Television Daily's 1960 

Ail-American Television Favorites 

19th Annual Critics Poll 





— Man of the Year — 

David Susskind 

ft ft ft 

— Woman of the Year — 

Dinah Shore 

ft ft ft 

— Dramatic Show of Year — 

Macbeth 

ft ft ft 

— Comedy Program of Year— 

An Hour With Danny Kaye 

ft ft ft 

— Musical Show of the Year— 

Belafonte, N. Y. 19 

ft ft 'ft 
— Commentator of the Year- 
David Brinkley 

ft ft ft 
— Documentary of Year — 

Winston Churchill 

ft ft ft 

— Panel Show of the Year— 

I've Got A Secret 

ft ft ft 
— Best New Program Idea- 
Winston Churchill 

ft ft ft 

— Director of the Year — 

George Schaefer 

ft ft ft 
— Writer of the Year — 

Rod Serling 

ft ft ft 

— Male Vocalist of Year — 

Perry Como 

ft ft ft 
— Female Vocalist of Year- 
Dinah Shore 



— Sports<caster of the Year- 
Mel Allen 

ft it ft 
— Color Program of Year — 

Coming of Christ 

ft ft ft 

— Best Filmed Series — 

The Untouchables 

ft ft ft 
— Children's Show of Year- 
Shirley Temple Show 

ft ft ft 

— Western Program of Year- 
Wagon Train 

ft it it 
— Mystery Program of Year- 
Perry Mason 

ft ft ft 

— Best Public Service 

Programming — 

Project 20 

-V ~ f '-~ ~ f 7 

— Producer of the Year — 

Leland Hayward 

ft it 
— Best Popular Orchestra 
of the Year — 
Donald Voorhees 

ft ft ft 

— Most Promising New 

Talent-Male — 

Rod Taylor 

— Most Promising New 
Talent-Female — 

Dorothy Provine 

— Song Hit of the Year — 

Theme From "The Apartment" 



93 



:<£*3*»^3*£^£*»£*^»«^^ 



| National Association Of Broadcasters 1 
I Personnel § 

Headquarters: 1771 N Street, N.W., 

Washington 6, D. C. 

Phone: Decatur 2-9300 



CORPORATE OFFICERS 

LE ROY COLLINS EVERETT E. REVERCOMB 

President Secretary-Treasurer 

HOWARD H. BELL JOHN F. MEAGHER 

Vice Pres. for Industry Affairs Vice Pres. for Radio 

CHARLES H. TOWER VINCENT T. WASILEWSKI 

Vice Pres. for Television Vice Pres. Government Affairs 

DEPARTMENT HEADS 

Richard M. Allerton Douglas A. Anello 

Manager of Research Chief Counsel 

Edward H. Bronson William Carlisle 

Dir. TV Code Affairs Manager Station Relations 

John M. Couric LaRue M. Courson 

Manager Public Relations Production Manager 

James H. Hulbert Charles Stone 

Mgr. Bsctg Person & Ecom. Dir. Radio Code Affairs 

George W. Bartlett 
Manager of Engineering 

RADIO BOARD OF DIRECTORS 

Director District States Comprising District 

Carleton D. Brown 1 Connecticut, Maine, Massachusetts, New Hamp- 

WTVL, Waterville, Me. shire, Rhode Island and Vermont. 

Simon Goldman 2 New York and New Jersey. 

WJTN, Jamestown, N. Y. 

John S. Booth 3 Delaware, Pennsylvania, West Virginia and Mary- 

WCHA, Chambersburg, Pa. land, excluding the counties of Prince Georges 

and Montgomery. 

Jack S. Younts 4 District of Columbia, North Carolina, South Caro- 

WEEB, Southern Pines, N. C. lina, Virginia and Maryland, including the coun- 
ties of Prince Georges and Montgomery. 

James L. Howe 5 Alabama, Florida, Georgia, Puerto Rico and 

WIRA, Fort Pierce, Fla. Virgin Islands. 

F. C. Sowell 6 Arkansas, Louisiana, Mississippi and Tennessee. 

WLAC, Nashville, Tenn. 

Hugh O. Potter 7 Kentucky and Ohio. 

WOMI, Owensboro, Ky. 

J. M. Higgins 8 Indiana and Michigan. 

WTHI, Terre Haute, Ind. 

George T. Frechette 9 Illinois and Wisconsin. 

WFHR, Wisconsin Rapids, Wise. 

94 



#&4&&*&*&>&ze&2&>G&&&&&&&& NATIONAL ASSN. OF BROADCAST EkS 



Director 

Richard W. Chapin . . . 
KFOR, Lincoln, Neb. 
Odin S. Ramsland. . . . 
KDAL, Duluth, Minn. 



District States Comprising District 

, . 10 Iowa, Missouri and Nebraska. 



11 



Minnesota, North Dakota and South Dakota, ex- 
cluding the counties of Fall River, Shannon, 
Bennett, Todd, Mellette, Waushabaugh, Wash- 
ington, Custer, Pennington, Jackson, Jones, Stan- 
ley Haakon, Meade, Lawrence, Butte, Harding, 
Perkins, Ziebach, Armstrong, Dewey and Corson. 

Allan Page 12 Kansas and Oklahoma. 

KGWA, Enid, Okla. 

A. Boyd Kelley 13 Texas. 

KRRV, Sherman, Tex. 

George C. Hatch 14 Colorado, Idaho, Utah, Wyoming, Montana, New 

KALL, Salt Lake City, Uu.h Mexico, and South Dakota, including the counties 

of Fall River, Shannon, Bennett, Todd, Mellette, 
Waushabaugh, Washington, Custer, Pennington, 
Jackson, Jones, Stanley, Haakon, Meade, Law- 
rence, Butte, Harding, Perkins, Ziebach, Arm- 
strong, Dewey and Corson. 

California, excluding the counties of San Luis 
Obispo, Kern, San Bernardino, Santa Barbara, 
Ventura, Los Angeles, Orange, Riverside, San 
Diego and Imperial, Nevada, excluding the coun- 
ties of Mineral, Esmeralda, Nye, Lincoln and 
Clark, and Hawaii. 

Arizona, California, including the counties of San 
Luis Obispo, Kern, San Bernardino, Santa Bar- 
bara, Ventura, Los Angeles, Orange, Riverside, 
San Diego, and Imperial, and Nevada, including 
the counties of Mineral, Esmeralda, Nye, Lincoln, 
and Clark. 
Alaska, Oregon and Washington. 



B. Floyd Farr 

KEEN, San Jose, Calif. 



Robert J. McAndrews, 
KBIG, Avalon, Calif. 



15 



16 



Ray Johnson 

KMED, Medford, Ore. 



17 



RADIO DIRECTORS-AT-LARGE 

Large Stations Small Stations 

Ben B. Sanders 
KICD, Spencer, Iowa 



Harold Hough 

WBAP, Fort Worth, Texas 



John F. Patt 
WJR, Dertoit, Mich. 

Medium Stations 

Williard Schroeder 

WOOD, Grand Rapids, Mich. 

Alvis Temple 

WKCT, Bowling Green, Ky. 



Mortimer Weinbach 
ABC Radio, New York, N. Y. 
Arthur Hull Hayes 
CBS-Radio, New York 



Robert T. Mason 
WMRN, Marion, 0. 

FM Stations 

Richard H. Mason 
WPTF-FM, Raleigh, N. Car. 

Merrill Lindsay, Vice Chairm. 
WSOY-FM, Decatur, Illinois 

Network 

Robert F. Hurleigh 

MBS, New York, N. Y. 

P. A. Sugg 

NBC-Radio, New York, N. Y. 



TELEVISION BOARD OF DIRECTORS 



W. D. Rogers, Jr. Chairm. 
KDUB-TV, Lubbock, Tex. 
Dwight W. Martin, Vice Ch. 
WAFB-TV, Baton Rouge, La. 
Campbell Arnoux 
WTAR-TV, Norfolk, Va. 
Henry B. Clay 
KTHV, Little Rock, Ark. 
Joseph C. Drilling 
KJEO-TV, Fresno, Calif. 



Clair R. McCollough 
WGAL-TV, Lancaster, Pa. 
C. Wrede Petersmeyer 
Corinthian Bsctg Corp., N. 
William B. Quarton 
WMT-TV. Cedar Rapids, hi. 
Joseph S. Sinclair 
WJAR-TV, Providence, R. T. 
Eueene S. Thomas 
KETV, Omaha, Neb. 



V. 



Willard E. Walbridge 
KTRK-TV, Houston, Tex. 

Network 

Alfred Bcckman 
ABC-TV, New York 
William B. Lodge 
CBS-TV, New York 
David C. Adams 
NBC-TV, New York 



95 




Qeneral cArtUtd Corporation 

640 Fifth Avenue 
New York 19, N. Y. 



NEW YORK 



CHICAGO 



BEVERLY HILLS 



LONDON 



96 



Free Society Holds Greater 
Broadcasting Responsibility 

By LE ROY COLLINS 

President, National Association of Broadcasters 




A POSITIVE program centered around cap- 
turing and serving the public interest 
is the answer to our current and future 
broadcasting problems. In order for this to 
take on proper perspective our government 
relations must be strengthened, we must 
have a more unified system of good public 
relations, and improved broadcasting stand- 
ards. All of these must be accomplished in 
and by the industry itself. 

Unless we set out immediately to reach 
these goals through constructive methods 
and logical standards, our industry will 
suffer tremendously. We must become in- 
volved more effectively in improving the 
kind and quality of programming, the diversi- 
ty of programming in prime time, the extent 
and nature of advertising, and the machin- 
ery for assuring, in a positive sense, self 
discipline in the industry. 

It is up to us to act now! Delay or neglect 
will lead to chaos in broadcasting, with the 
American public as loser. Such a situation 
would be disastrous. What should be done is 
to eliminate obvious mistakes. Every broad- 
caster must contribute, and strive to im- 
prove upon the industry's relationship with 
the federal government and the American 
people. Our free society must make use of 
its methods of communication. 

Freedom depends upon the aid of elec- 
tronic communication. It will continue to 
exist in America and will grow throughout 
the world only with our assistance. This is 
why our primary concern in NAB is to help 
make broadcasting a greater force in Ameri- 
can life. To do this, we are determined to 
help improve the quality of broadcasting 
through the efforts of the broadcasters 
themselves, and to shield the profession 



from those who would destroy any of our 
basic American freedoms. 

There is no national formula which we may 
follow, as broadcasting needs differ from 
state to state. There are significant and 
overriding values which are contained in all 
methods or standards of communications. 
It is the highest among these that I am de- 
termined that NAB shall find and serve. 
These goals take us above the average trade 
association ideals and involve public service 
and patriotic motivational concern. 

The ideal situation is for the broadcasters 
to act together, on their own, correcting and 
fortifying current standards. Once aware of 
this, the American public will begin to appre- 
ciate and cooperate with what we are doing. 
Program standards will diversify. An appeal 
to radio and Tv sponsors will eliminate the 
violent, the cheap, the vulgar and the lewd. 
An uplifting of film production, network pro- 
gramming, and station programming will 
create a new and worthwhile medium. 

Such a medium would include more out- 
standing drama, fine music programs, public 
information services; programming which 
will educate as well as satisfy the demands 
of our audience. Built upon the distinguished 
programming that is currently available, 
such a venture would be a cooperative one. 
Networks, independent stations, and adver- 
tisers would all contribute in this new 
American challenge. 

The broadcaster must give a full measure 
of his talent to deserve a professional 
status. He must recognize that his ever- 
increasing power in our free society carries 
with it a greater responsibility to serve. 

Communications should become our great- 
est weapon in our fight for freedom. 



97 



TV Time Sales - National, Regional 
And Local Sales Figures In Key Areas 



— 1959 — 



Area 



Number 
reporting 
$25,000 or 
more time 
sales 



National 
regional 
advertisers 
and sponsors* 



Local 

advertisers 

and sponsors- 



Albany, Troy, Schenectady 3 

Albuquerque 3 

Altoona, Johnstown, Pa 3 

Amarillo, Tex 3 

Atlanta, Ga 3 

Austin, Rochester, Minn, and Mason 

City, la 3 

Baltimore 3 

Boise, Nampa, Ida 3 

Boston 3 

Buffalo, Niagara Falls 3 

Cape Girardeau, Mo.; Paducah, Ky., 

and Harrisburg, 111 3 

Cedar Rapids, Waterloo, la 3 

Charleston, Huntington, W. Va., and 

Ashland, Ky 4 

Chattanooga 3 

Chicago 4 

Cincinnati 3 

Cleveland 3 

Colorado Springs, Pueblo, Colo 3 

Columbus, 3 

Dallas, Fort Worth 4 

Denver 4 

Des Moines, Ames, la 3 

Detroit : . . . . 3 

EL Paso 3 

Evansville, Ind.; Henderson, Ky 3 

Flint, Bay City, Saginaw . 3 

Fort Wayne, Ind 3 

Fresno 3 

Green Bay, Marinette 3 

Greenville, S. C; Asheville, N. C 3 

Harrisburg, York, Lancaster 5 

Hartford, New Haven, Waterbury ... 6 

Honolulu 3 

Houston, Galveston 3 

Indianapolis, Bloomington 4 



$3,279,405 
529,902 

1,902,886 
558,295 

3,882,260 

675,986 

5,791,622 

264,712 

13,191,035 

6,081,427 

1,137,936 
1,570,413 

1,785,071 

789,939 

25,326,700 

5,226,882 

9,004,293 

422,896 
4,037,519 
4,528,844 
3,339,662 
2,354,917 
10,042,253 

688,084 

688,194 
1,430,015 

919,222 
1,560,522 

949,858 
1,175,812 
2,517,521 
5,922,295 

937,200 
4,811,299 
5,219,715 



$1,015,374 

956,101 

610,951 

1,019,093 

1,927,247 

656,491 
2,741,610 

490,316 
5,250,745 
2,528,814 

288,755 
406,612 

1,079,074 

666,966 

8,089,590 

2,316,267 

3,378,499 

694,899 

2,059,597 

3,130,689 

2,540,518 

623,101 

4,406,172 

781,002 

702,182 

573,351 

819,191 

803,858 

762,141 

696,612 

1,059,653 

1,264,620 

1,519,215 

2,432,328 

2,258,416 



98 



^^^^^2*^^^^^«^^^^^^3^^^^^^« TV TIME SALES 



Area 



Number 

reporting 

$25,000 or 

more time 

sales 



National 

regional 

advertisers 

and sponsors' 



Local 

advertisers 

and sponsors- 



Kansas City, Mo 3 4,939,280 

Knoxville, Tenn 3 1,002,633 

Las Vegas, Henderson, Nev 3 218,647 

Little Rock 3 1,012,824 

Los Angeles 7 28,544,778 

Madison, Wise 3 816,604 

Memphis, Tenn 3 2,851,841 

Miami 3 4,658,725 

Milwaukee 4 5,514,731 

Minneapolis-St. Paul 4 5,069,538 

Mobile, Ala.; Pensacola, Fla 3 962,562 

Nashville, Tenn 3 1,609,265 

New Orleans 3 3,127,200 

New York City 7 53,851,982 

Newport News-Norfolk 3 2,004,367 

Oklahoma City, Enid 3 2,837,652 

Omaha, Neb 3 2,414,862 

Orlando, Daytona Beach 3 714,132 

Peoria, 111 •. 3 977,404 

Philadelphia 3 16,278,444 

Phoenix, Mesa, Ariz 4 1,467,115 

Pittsburgh 3 10,782,150 

Portland, Poland Springs, Me 3 1,461,118 

Portland, Oreg 3 4,129,601 

Richmond, Petersburg, Va 3 1,286,808 

Roanoke, Lynchburg, Va 3 1,140,628 

Rochester, N.Y 3 2,246,297 

Sacramento, Stockton 3 3,382,868 

Salt Lake, Provo, Utah 4 1,384,452 

San Antonio, Tex| 4 2,066,914 

San Francisco-Oakland 4 9,715,695 

Scranton, Wilkes-Barre, Hazelton, Pa. 3 1,059,649 

Seattle, Tacoma, Wash 5 5,421,411 

South Bend, Elkhart, Ind 3 720,972 

Spokane, Wash 3 1,794,017 

St. Louis, Mo 4 7,014,027 

Tampa, St. Petersburg 3 2,530,540 

Tucson, Ariz 3 467,812 

Tulsa, Okla 3 2,004,693 

Washington, D. C 4 6,947,540 

Wichita, Hutchinson, Kan 3 1,829,009 

Youngstown, O.; New Castle, Pa 3 858,943 

(*) Before commissions to ag-eneies, representatives and others. 
Source: FCC. 



2,040,989 

862,948 

698,218 

.718,182 

16,991,897 

556,820 

1,064,970 

2,533,057 

1,875,030 

3,643,611 

995,654 

1,672,263 

2,288,494 

10,570,115 

1,335,310 

1,336,460 

928,197 

919,231 

790,905 

3,994,387 

1,834,560 

3,351,447 

461,096 

1,504,665 

684,560 

691,228 

1,146,603 

1,240,801 

1,402,011 

1,288,272 

5,346,435 

977,969 

1,539,186 

588,639 

846,480 

3,178,224 

1,535,549 

1,031,605 

933,773 

2,314,162 

869,247 

420,146 



90 



Radio And Television Telephone Numbers 

New York 




AM Radio Stations 

vVABC SUsquehanna 7-5000 

WBNX Circle 5-1441 

WCBS PLaza 1-2345 

WEVD PLaza 7-0880 

WFAS WHite Plains 9-6400 

WGBB MAyfair 3-1240 

WHLI IVanhoe 1-8000 

WHOM Circle 6-3900 

WINS JUdson 2-7000 

WFYI Pioneer 2-1520 

WLIB MOnument 6-1800 

WMCA MUrray Hill 8-5700 

WMGM MUrray Hill 8-1000 

WNEW YUkon 6-7000 

WVOX NEw Rochelle 6-0800 

WNTA BArclay 7-3260 

WNYC WHitehall 3-3600 

WOR LOngacre 4-8000 

WADO MUrray Hill 8-1280 

WPOW MUrray Hill 6-6488 

WQXR LAckawanna 4-1100 

WNBC Circle 7-8300 

WWRL DEfende/ 5-1600 



F II Radio Stations 

WABC-FM SUsquehanna 7-5000 

WBAI-FM OXford 7-2288 

WCBS-FM PLaza 1-2345 

WFAS-FM WHite Plains 9-6400 

WBFM LExington 2-4927 

WHLI-FM IVanhoe 1-8000 

WMGM-FM MUrray Hill 8-1000 

WNBC-FM Circle 7-8300 

WNYC-FM WHitehall 3-3600 

WOR-FM LOngacre 4-8000 

WQXR-FM LAckawanna 4-1 100 



Television Stations 

WABC-TV SUsquehanna 7-5000 

WCBS-TV PLaza 1-2345 

WNBC-TV Circle 7-8300 

WNEW-TV LEhigh 5-1000 

WNTA JUdson 2-7300 

WOR-TV LOngacre 4-8000 

WPIX MUrray Hill 2-6500 



National Networhs 

American Broadcasting Co SUsquehanna 7-5000 

Columbia Broadcasting System PLaza 1-2345 

Keystone Broadcasting System ELdorado 5-3720 

Mutual Broadcasting System BRyant 9-7600 

National Broadcasting Co Circle 7-8300 



Station Representatives 

Avery-Knodel, Inc PLaza 7-1800 

Charles Bernard Circle 6-7242 

John Blair & Co PLaza 2-0400 

Blair TV Assoc PLaza 2-0400 

Bogner & Martin MUrray Hill 9-2586 

Guy Bolam MUrray Hill 2-4500 

The Boiling Co., Inc YUkon 6-4545 

The Branham Co MUrray Hill 2-4606 

Burn-Smith Co Inc MUrrav Hill 2-3124 
CBS Radio Spot Sales PLaza 1-2345 



CBS TV Spot Sales PLaza 1-2345 

Henry I. Christal MUrray Hill 8-4414 

Thomas F. Clark Co, Inc ORegon 9-5866 

Continental Radio Sales MUrray Hill 7-6865 

Donald Cooke, Inc JUdson 2-2727 

Devney-O'Connell Inc YUkon 6-4390 

Robert Eastman . PLaza 9-7760 

Everett-MoKinney, Inc PLaza 3-9332 

Forjoe TV, Inc ORegon 9-6820 

Gill Perna Inc Templeton 8-4740 

H-R Representatives, Inc PLaza 9-6800 

Arthur H. Hagg. . MUrray Hill 2-8665 

George P. Hollingbery Co OXford 5-5560 

The Katz Agency, Inc JUdson 2-9200 

Robt. S. Keiier, Inc WA 4-6599 

Keystone Bcstg. System, Inc ELdorado 5-3720 

Daren F. MoGavren Co PLaza 1-4650 

The Meeker Co., Inc MUrray Hill 2-2170 

NBC Spot Sales Circle 7-8300 

Pan American Bcstg. Co MUrray Hill 2-4500 

John E. Pearson Co PLaza 1 -3366 

Peters, Griffin, Woodward YU 6-7900 

Edward Perry & Co., Inc MUrray Hill 8-0200 

Radio-TV Representatives MUrray Hill 8-4340 

Paul H. Raymer Co., Inc PLaza 9-5570 

Select Sta. Reps PLaza 8-1850 

Storer Television Sales Inc PLaza 2-7600 

Venard, Rintoul & McConnell MUrray Hill 8-1088 

Walker-Rawalt Co., Inc MUrray Hill 3-5830 

Weed Radio & TV Corp PLaza 9-4700 

Adam Young, Inc PLaza 1-4848 



Advertising Agencies 

N. W. Ayer & Son, Inc PL 7-5700 

Ted Bates & Co JUdson 6-0600 

Batten, Barton, Durstine & Osborn ... ELdorado 5-5800 

Benton & Bowles, Inc JU 2-6200 

Leo Burnett Co., Inc PLaza 9-5959 

Campbell-Ewald Co., Inc MUrray Hill 8-3400 

Cohen & Aleshire, Inc OXford 7-0660 

Compton Advertising, Inc PL 4-1100 

Cunningham & Walsh, Inc MUrray Hill 3-4900 

Dancer-Fitzgerald-Sample ORegon 9-0600 

D'Arcy Advertising Co PLaza 8-2600 

Doherty, Clifford, Steers & Shenfield. .. .YUkon 6-6500 

Donahue & Coe, Inc Circle 5-1000 

Doremus & Co WOrth 4-0700 

Doyle Dane Bernbach, Inc LOngacre 4-1234 

Roy S. Durstine, Inc TEmpleton 8-4600 

Erwin Wasey, Ruthrauff & Ryan OX 7-4500 

William Esty & Co OXford 7-1600 

Foote, Cone & Belding YUkon 6-8000 

Albert Frank-Guenther Law COrtlandt 7-5060 

Fuller & Smith & Ross, Inc JU 2-9000 

Fletcher Richards, Calkins & Holden JUdson 6-5400 

Gardner Adv. of N. Y MUrray Hill 9-2424 

Geyer, Morey, Madden & Ballard, Inc... PLaza 1-3300 

Grant Advertising OX 7-5800 

Grey Adv. Agency, Inc PLaza 1-3500 

Kastor, Hilton, Chesley, Clifford & 

Atherton PLaza 1-1400 

The Joseph Katz Co MUrray Hill 7-0250 

Kenyon & Eckhardt, Inc. YUkon 6-9000 

Ketchum, McLeod & Grove MU 7-5640 

Kudner Agency, Inc MUrray Hill 8-6700 

Al Paul Lefton Co., Inc MUrray Hill 9-7470 

Lennen & Newell, Inc MUrray Hill 2-5400 

MacManus, John & Adams PLaza 9-5600 

J. M. Mathes, Inc LExington 2-7450 

Maxon. Inc PLaza 9-7676 

McCann-Ericksnn Irr OXford 7-6000 

McCann-Marschalk Co OXford 7-4250 

Mogul, Williams & Saylor TEmpleton 8-7100 



100 



^e^e$ee&&$^$3>3'^e$$e$ee$e&eN£YY YORK TELEPHONE NUMBERS 



Needhom, Louis & Brorby PLaz* 7-0333 

Norman Craig & Kummel PLaza 1-0900 

Product Services MUrroy Will 7-0204 

Sullivan, Stauffer, Colwell & Bayles. MUrray Hill 8-1600 

Tatham-Laird PLaza 2-1 110 

J. Walter Thompson Co MUrray Hill 6-7000 

Wade Adv., Inc OXford 7-9261 

Warwick & Legler, Inc PLaza 1-4700 

Weiss & Geller, Inc PLaza 3-4070 

Young & Rubicam, Inc MUrray Hill 9-5000 

Publications 

Advertising Age YUkon 6-5050 

Billboard, The PLaza 7-2800 

Broadcasting PLaza 5-8354 

Editor & Publisher BRyant 9-3052 

Film Daily BRyant 9-7117 

Printers' Ink MUrray Hill 8-7500 

RADIO-TELEVISIOA DAILY 
Wisconsin 7-6336 

Sales Management YUkon 6-4800 

Sponsor MUrray Hill 8-2772 

Standard Rote & Data Service MUrray Hill 9-6620 

Television Age PLaza 1 -1 1 22 

Television Magazine PLaza 3-9944 

Variety JUdson 2-2700 

News Associations 

Associated Press PLaza 7-1111 

Press Association, Inc PLaza 7-1111 

Radio Press International PLaza 2-0650 

Reuters BRyant 9-8558 

United Press International MUrray Hill 2-0400 

World Wire Info. Serv , ORegon 9-7240 

Talent Agencies 

Columbia Artists Management, Inc Circle 7-6900 

General Artists Corp Circle 7-7543 

William McCaffrey Agency ELdorado 5-1076 

William Morris Agency, Inc JUdson 6-5100 

Music Corp. of America PLaza 9-7500 

National Artists Corp PLaza 9-6000 

TV Artists Corp PLaza 3-21 53 

Organizations 9 Unions and 
Government Agencies 

AAAA LExington 2-7980 

Actors' Equity PLaza 7-7660 

Advertising Federation of America. TEmpleton 8-0325 

AFTRA MUrray Hill 7-1810 

American Communications Assn COrtland 7-1374 

American Federation of Musicians PLaza 8-0600 

ASCAP MUrray Hill 8-8800 

AWRT ELdorado 5-7281 

Broadcast Music, Inc PLaza 9-1500 

Country-Western Music B'casters Assn CO 5-3530 

Federal Communications Comm WAtkins 4-1000 

Federal Trade Commission COrtland 7-7100 

Institute of Radio Engineers LE 5-5100 

Music Publishers' Protective Association. PLaza 1-1930 

NAPA Circle 5-0200 

Professional Music Men, Inc COIumbus 5-7362 

RAB MU 8-4020 

SESAC, Inc JU 6-3450 

Station Representatives Assn YUkon 6-9390 

TvB PLaza 7-9420 

Writer's Guild of America PLaza 7-3317 



Radio-TV Programs and 
Transcription Cos. 

Bosch Radio & TV Productions MUrray Hill 2-8877 

V. S. Becker Productions MUrray Hill 2-0777 

The Bruce Chooman Co Wisconsin 7-9244 

Columbia Record Prod. Service Circle 5-7300 

Frederic Damrau, M.D YUkon 6-9484 



Decca Records, Inc PLaza 2-1 600 

Empire Broadcasting Corp YUkon 6-5700 

Walt Fromer Prodns OX 7-3322 

General Artists Corp Circle 7-7543 

Harry S. Goodman Productions PLaza 5-6131 

Arthur Henley Productions PLaza 5-7145 

Goodson-Todman Prodns PL 1-0600 

Gotham Recording Corp JU 6-5577 

Henry Jaffe Ent CI 5-240G 

Victor Kayfetz Prod CI 5-4830 

Lang-Worth Feature Programs, Inc JUdson 6-5700 

Charles Michelson, Inc PLaza 7-0695 

William Morris Agency, Inc JUdson 6-5100 

Muzak Corp ORegon 4-7400 

NBC Radio Recording Div Circle 7-8300 

Project-O-Fex MU 7-1 881 

Pyramid Productions, Inc JUdson 6-7040 

Reemack Enterprises, Inc Circle 6-7300 

Reeves Sound Studios, Inc ORegon 9-3550 

Rockhill Prod., Inc PLaza 9-7979 

SESAC, Inc JU 6-3450 

Talent Associates PL 3-1030 

Television Screen Productions, Inc.. MUrray Hill 2-8877 

Thomas J. Valentino, Inc Circle 6-4675 

Wolf Productions PLaza 5-2050 

Ziv-United Artists, Inc MUrray Hill 8-4700 



TV Film Producers 
Distributors 

ABC Films, Inc LA 4-5050 

M & A Alexander Productions. . . PLaza 5-5266 

Atlantic Television Corp JU 2-1287 

Banner Films, Inc PL 5-481 1 

Bray Studios, Inc CI 5-4582 

British Information Services CI 6-5100 

California National Productions, Inc CI 7-8300 

CBS Films PL 1-2345 

Commonwealth Film-TV CI 5-6465 

Frank Cooper Associates PL 1 -0725 

Demby Productions, Inc PL 9-2495 

Economee Television Programs MU 8-4700 

Flamingo Films JU 6-7040 

Fortune Features, Inc LO 4-5592 

Fremantle International MU 7-4343 

Galaxy Attractions PL 1-0330 

W. J. German, Inc LO 5-5978 

Harry S. Goodman Productions PL 5-6131 

The Jam Handy Organization, Inc JU 2-4060 

Hollywood Television Service, Inc JU 6-1700 

Independent TV Corp PL 5-2100 

Intercontinental TV MU 2-3404 

Interstate TV Corporation PLaza 7-3070 

Jayark Film Corp MU 8-2636 

Robert Lawrence Productions, Inc JU 2-5242 

MCA-TV PL 9-7500 

MGM-TV JU 2-2000 

Charles Michelson, Inc PL 7-0695 

Modern Teleservice, Inc OX 7-2753 

Motion Pictures for Television, Inc PL 3-5600 

Movietonews, Inc CO 5-7200 

MPO Productions, Inc MU 8-7830 

National Screen Service Corp CI 6-5700 

National Telefilm Associates, Inc JUdson 2-7300 

Officiol Films, Inc PL 7-0100 

Paramount Television Productions, Inc BR 9-8700 

Reeves Sound Studios, Inc OR 9-3550 

Hal Roach Studios CI 5-4135 

Sarra, Inc MU 8-0085 

Walter Schwimmer, Inc EL 5-461 6 

Bernard L. Schubert MU 8-0940 

Screen Gems, Inc PL 1-4432 

Show Corp. of America PLaza 9-6840 

Sound Masters, Inc PL 7-6600 

Sterling Television Co., Inc MU 3-6300 

Transfilm Incorporated JU 2-1400 

Trans-Lux Television Corp PLaza 1-3110 

Twentieth Century-Fox CO 5-3320 

United Artists Assoc MUrray Hill 7-7800 

UPA Pictures, Inc MUrray Hill 1-0400 

Universal Pictures Co., Inc., Television PL 9-8000 

Warner Bros. TV CI 6-1000 

Van Praag Productions PL 7-2687 

Ziv-United Artists, Inc MU 8-4700 

Maurice H. Zouary TV Productions JU 2-6185 



101 



Chicago Telephone Numbers 



AM Radio Stations 

WAAF RAndolph 6-1932 

WAIT FRanklin 2-0660 

WBEE RAndolph 6-6842 

WBBM WHitehall 4-6000 

WCFL MOhawk 4-2400 

WCRW EAstgate 7-6860 

WEDC CR 7-4100 

WOES SAcramento 2-1700 

WGN Michigan 2-7600 

WHFC CLiffside 4-741 1 

WIND WHitehall 4-2170 

WJH> STate 2-5466 

WLS MOnroe 6-9700 

WMAQ Superior 7-8300 

WMBI Michigan 2-1570 

WSBC MOnroe 6-9060 

WSEL RAndolph 6-9735 



FM Radio Stations 

WEAW KEystone 9-6090 

WEFM STate 2-1357 

WENR-FM ANdover 3-0800 

WFMT STate 2-5668 

WKFM RAndolph 6-2141 



Television Stations 

WBBM-TV WHitehall 4-6000 

WBKB ANdover 3-0800 

WGN-TV Michigan 2-7600 

WNBQ Superior 7-8300 



Venard, Rinroul & McConnel! STate 2-5260 

Walker-Rawalt Co ANdover 3-5771 

Weed & Co WHitehall 4-3434 

Adam Young, Inc Michigan 2-6190 



Advertising Agencies 

Aubrey, Finlay, Marley & Hodgson. . . .Financial 6-1600 

N. W. Ayer & Son, Inc Andover 3-7111 

BBD&O Superior 7-9200 

Beaumont & Hohman RAndolph 6-6181 

Gordon Best, Co., Inc STate 2-5060 

Bozell & Jacobs, Inc CEntral 6-0870 

Leo Burnett Co., Inc CEntral 6-5959 

Campbell-Ewald Co CEntral 6-1946 

Campbell-Mithun Inc DEIaware 7-7553 

Dancer-Fitzgerald-Sample Financial 6-4700 

W. B. Doner & Co ANdover 3-7800 

Doremus & Co CEntral 6-9132 

Erwin Wasey, Rutbrauff & Ryan Financial 6-1833 

Foote, Cone & Belding Superior 7-4800 

Frank, Clinton E., Inc WHitehall 4-5900 

Fuller & Smith & Ross ANdover 3-5039 

Grant Advertising, Inc Superior 7-6500 

H. W. Kastor & Sons Advertising Co... CEntral 6-5331 

MacFarland, Aveyard & Co RAndolph 6-9360 

Malcolm-Howard ANdover 3-0022 

Maxon, Inc WHitehall 4-1676 

McCann-Erickson WEbster 9-3700 

Arthur Meyerhoff & Co DEIaware 7-7860 

Needham, Louis & Brorby, Inc WHitehall 4-3400 

L. W. Ramsey Co FRanklin 2-8155 

Roche, Rickerd & Cleary, Inc RAndolph 6-9760 

Tatham-Laird, Inc HArrison 7-3700 

J. Walter Thompson Co MOhawk 4-6700 

Edward H. Weiss & Co CEntral 6-7252 

Young & Rubicam Financial 6-0750 



National Networks 

American Broadcasting Co ANdover 3-0800 

Columbia Broadcasting System WHitehall 4-6000 

Keystone Broadcasting System STate 2-8900 

Mutual Broadcasting System WHitehall 4-5060 

National Broadcasting Co Superior 7-8300 



Station Representatives 

Avery-Knodel, Inc WHitehall 4-6869 

John Blair & Co Superior 7-2300 

The Boiling Co WHitehall 3-2040 

The Branham Co CEntral 6-5726 

Broadcast Time Sales STate 2-1405 

Burn-Smith Co CEntral 6-4437 

CBS Radio Sales WHitehall 4-6000 

Thomas F. Clark Co STate 2-8196 

Crosley Broadcasting Corp STate 2-6693 

Everett-McKinney, Inc DEIaware 7-3504 

Forjoe TV, Inc DEIaware-7-3504 

Gill-Perna, Inc Financial 6-9393 

George P. Hollingbery DEarborn 2-6060 

H-R Representatives Financial 6-6440 

The Katz Agency MOhawk 4-7150 

Robt. S. Keller, Inc STate 2-5096 

Keystone Bcstg. System, Inc STate 2-8900 

Daren F. McGavren Co FR 2-6498 

Meeker Co., Inc CEntral 6-1742 

NBC Spot Sales SUperior 7-8300 

John E. Pearson Co STate 2-7494 

Peters, Griffin, Woodward, Inc FRanklin 2-6373 

Edward Petry & Co., Inc WHitehall 4-0011 

Radio-TV Reps., Inc Financial 6-0982 

Paul . H. Raymer Co SUperior 7-4473 

Sears Cr Ayer, Inc SUperior 7-8177 

Storer Television Sales CEntral 6-9950 



Radio-TV Program Prods. 

Columbia Records, Inc WHitehall 4-6000 

Decca Records, Inc MOhawk 4-4800 

Feature Productions Michigan 2-6015 

Jewell Radio & TV Productions MOhawk 4-5757 

Jules Power Prod ANdover 3-1422 

Les Lear Productions Corp RAndolph 6-0905 

William Morris Agency WHitehall 3-1744 

Music Corp. of America DEIaware 7-1100 

NBC Radio Recording Division SUperior 7-8300 

Walter Schwimmer Co FRanklin 2-4392 

Standard Radio Trans. Service, Inc STate 2-5322 

Hal Tate Radio Productions ANdover 3-6520 

L. S. Toogood Recording Co CEntral 6-5275 

Ziv United Artists, Inc WH 4-1030 



News Agencies and Assns. 

Associated Press STate 2-7700 



RADIO-TELEVISiON DAILY 
DEarborn 2-6757 

City News Bureau STate 2-8100 

Community News RAndolph 6-0002 

United Press International FRanklin 2-9000 

TV Film Producers-Dist. 

Walter Schwimmer, Inc FR 2-4392 

Television Programs of America, Inc WH 4-4767 

UPA Pictures, Inc WHitehall 4-0196 



102 



Washington Telephone Numbers 



Federal Departments 
and Agencies 

American National Red Cross REpublie 7-8300 

Archives, National WO 3-1130 

Business and Defense Services 

Administration STerling 3-9200 

Capitol, U. S. (Senate, House) CApitol 4-3121 

Census, Bureau of The RE 5-2000 

Commerce, Department of STerling 3-9200 

Copyright Office, Library of Congress. .STerling 3-0400 
Court of Customs and Patent Appeals. National 8-4696 

Department of Defense Liberty 5-6700 

Air Force, Department of The Liberty 5-6700 

Army, Department of The Liberty 5-6700 

Navy, Department of The Liberty 5-6700 

Defense Mobilization, Office of Executive 3-3300 

Executive Mansion (White House). . .NAtional 8-1414 
Federal Communications Commission. Executive 3-3620 

Federal Trade Commission Executive 3-6800 

Government Printing Office STerling 3-6840 

Interior, Department of The REpublie 7-1820 

Justice, Department of REpublie 7-8200 

Labor, Department of Executive 3-2420 

National Labor Relations Board Executive 3-3111 

National Research Council Executive 3-8100 

Patent Office STerling 3-9200 

Post Office Department STerling 3-3100 

Radio Correspondents Galleries (Senate and 

House of Representatives) CApitol 4-3121 

State, Department of REpublie 7-5600 

Supreme Court of the United States. .Executive 3-1640 
United States Information Agency-. ... REpublie 7-8340 
U.S.M.C, AM-TV, Info. Div Liberty 5-6700 

Non-Government 

Clear Channel Broadcasting Service. .Executive 3-0255 

Electronic Industries Association NAtional 8-3902 

National Association of 

Broadcasters DEcatur 2-9300 

National Press Club REpublie 7-2500 

RADIO-TV DAILY EX 3-4808 

Radio Corporation of America (Frequency 

Bureau and RCA Victor Die.) District 7-9680 

Westinghouse Broadcasting Co STerling 3-0903 



AM Radio Stations 

WARL KEnmore 6-9000 

WEAM JAckson 7-7100 

WFAN REpublie 7-8000 

WFAX JEfferson 2-1220 

WGAY WHitehall 6-1050 

WGMS Executive 3-8676 

WINX REpublie 7-8000 

WMAL KEllogg 7-1100 

WOL HObart 2-3900 

WOOK REpublie 7-8000 

WPIK overlook 3-3000 

WRC EMerson 2-4000 

WTOP EMerson 2-9300 

WUST HObart 2-001 1 

WWDC TUckerman 2-7600 

FM Radio Stations 

WASH-FM District 7-1356 

WGMS-FM Executive 3-8676 

WMAL-FM KEllogg 7-1100 

WRC-FM EMerson 2-4000 

WTOP-FM EMerson 2-9300 

WWDC-FM TUckerman 2-7600 

Television Stations 

WMAL-TV KEllogg 7-1100 

WRC-TV EMerson 2-4000 

WTOP-TV EMerson 2-9300 

WTTG STerling 3-5300 

News Services 

Associated Press AD 4-5400 

United Press International Executive 3-3430 

Networks 

ABC REpublie 7-6013 

CBS EMerson 2-9300 

M BS CO 5-6363 

NBC EMerson 2-4000 



Los Angeles Telephone Numbers 




b&®&Q&&&&&&5&&&&&$&&&&&&&&SG^^ 



AM Radio Stations 

KABC NOrmandy 3-331 1 

KALI (Pasadena) MUrray 1-7148 

KBIG Hollywood 3-3205 

KBLA (North Hollywood) TRiangle 7-3619 

KDAY Hollywood 1-9981 

KFAC WEbster 8-0161 

KFI DUnkirk 2-2121 

KFOX (Long Beach) HEmlock 6-7281 

KFSG DUnkirk 9-1141 

KFWB HOIIywood 3-5151 

KGBS DUnkirk 8-2345 

KGER (Long Beart) NEvada 6-4774 

KGFJ Hollywood 4-0201 

KGIL (Sherman Oaks) STate 5-8631 

KHJ HOIIywood 2-2133 

KIEV (Glendale) CHapman 5-2388 

KLAC HOIIywood 2-7271 



KMPC HOIIywood 9-5341 

KNX HOIIywood 9-1212 

KPOL WEbster 8-2345 

KRKD CApitol 5-4116 

KWKW (Pasadena) MUrray 1-6744 

KXLA (Pasadena) MUrray 1-6991 

FM Radio Stations 

KABC-FM NOrmandy 3-331 1 

KBIQ-FM HOIIywood 3-3205 

KBMS-FM (Glendale) CHapman 5-2090 

KCBH BR 2-7105 

KFAC-FM WEbster 8-0161 

KFMU-FM WEbster 8-5233 

KFOX-FM SPruce 5-2063 

KGLA-FM DUnkirk 5-9966 

KHJ-FM HOIIywood 2-2133 



103 



LOS ANGELES TELEPHONE NUMBERSt&&&e&$&&w®&&&w&&&WQ&w&& 



KHOF-FM (Glendale) CHapman 5-7575 

KMLA-FM DUnkirk 2-8426 

KNOB-FM (Long Beach) Hollywood 7-0454 

KNX-FM Hollywood 9-1212 

KRHM-FM DUnkirk 5-7421 

KUTE-FM . Citrus 4-1414 

KRKD-FM CApitol 5-41 16 

KWKW-FM (Pasadena) MUrray 1-6744 



Television Stations 

KABC-TV NOrmandy 3-331 1 

KCOP Hollywood 2-731 1 

KHJ-TV Hollywood 2-2133 

KRCA THornwall 5-7000 

KNXT Hollywood 9-1212 

KTLA Hollywood 9-3181 

KTTV Hollywood 2-71 1 1 

National Networks 

American Broadcasting Company. . .NOrmandy 3-3311 
Columbia Broadcasting System. ... .Hollywood 9-1212 

CBS Television — Television City OLive 1-2345 

Mutual Broadcasting System Hollywood 2-2133 

National Broadcasting Company Thornwall 5-7000 

Station Representatives 

AM Radio Sales Co Hollywood 5-0695 

Avery-Knodel, Inc DUnkirk 5-6394 

Walter Biddick Co Richmond 9-8800 

John Blaiir & Co DUnkirk 7-1 333 

Blair-TV, Inc DUnkirk 1-3811 

Boiling Company, Inc Hollywood 2-6471 

The Branham Co WEbster 3-6365 

Broadcast Times Sales Hollywood 5-1755 

CBS-Radio Spot Sales Hollywood 9-1212 

CBS-TV Spot Sales OLive 1-2345 

Forjoe & Co OL 5-7755 

Gill-Perna, Inc DUnkirk 7-4388 

W. S. Grant Co Hollywood 3-7194 

H-R Representatives, Inc Hollywood 2-6453 

Harrington, Righter & Parsons, Inc DUnkirk 5-4275 

Hollingbery, George P., Co DUnkirk 5-2071 

Intercontinental Service Ltd Hollywood 2-2289 

Katz Agency, The DUnkirk 5-6284 

Daren F. McGavren Co., Inc Hollywood 4-7331 

Meeker Co Hollywood 2-6501 

Tracy Moore Hollywood 2-2351 

NiBC-KRCA Spot Sales THornwall 5-7000 

Oakes, Harlan G., Associates DUnkirk 2-0880 

Lee F. O'Connell Co OLeander 5-7597 

John Pearson Co DUnkirk 5-5084 

Peters, Griffin, Woodward, Inc Hollywood 9-1688 

Edward Petry Co DUnkirk 8-1 143 

Paul H. Raymer Hollywood 2-2376 

Scott, Duncan & Co DUnkirk 8-4151 

Television Adv. Reps Hollywood 6-1 144 

Venard, Rintoul, McConnell DUnkirk 8-4151 

Video Views Hollywood 3-4179 

Weed & Company HOIIywood 2-6676 

Young, Adam J., Inc HOIIywood 2-2289 

Advertising Agencies 

Action in Advertising DUnkirk 3-3114 

Ad Larson iNOrmandie 4-6552 

Adams & Keyes, Inc WEbster 8-3781 

Admasters UPton 0-2660 

Advertising Council, Inc HOIIywood 2-0988 

Advertising Engineers Corp MAdison 8-5039 

Alber, R. H., Co HOIIywood 9-8273 

Allen, Dorsey & Hatfield, Inc NOrmarodie 3-9343 

Allen 8c Marshall Adv., Agency OLive 3-1770 

Allen, Martin, Co OLive 3-2020 

Allied Advertising Agencies HOIIywood 2-0837 

Anderson-McConnell Adv. Agency. . .HOIIywood 3-4154 

U. S. Anderson Co OLdfield 4-0250 

Arkwright Advertising Co. Inc HOIIywood 4-3129 

Armstrong, Fenton & Vinson, Inc MUrray 1-6041 

Arnold, Rupert Advertising DUnkirk 2-0896 

Asch, A., Inc DUnkirk 7-7600 

Associated Advertising Agency OL. 2-7690 

Associated Broadcast Adv. Co WEbster 6-5564 

Atherton Mogge, Privett, Inc OLive 3-9870 



Ayer, N. W., & Son, Inc. HOIIywood 3-4181 

Barnes Chase Co ...» HUbbard 2-1 690 

Bates, Ted., & Co OLympia 5-9081 

BBDO . . HOIIywood 6-1641 

Baus 8< Ross Co DUnkirk 8-1107 

Bayard, Jere OLdfield 5-9355 

Becker, Max, Advertising GArfield 3-5484 

Beaumont & Hohman Madison 2-2986 

Bejach, Leo, Adv GRanite 2-2245 

Belford, Ed, Agency BRadshaw 2-8493 

Bell Advertising HOIIywood 6-2421 

Bennett, Walter F., & Co HOIIywood 4-8291 

Benton & Bowles, Inc HOIIywood 4-9151 

Bergihoff Associates, Inc Olive 5-7536 

Bishop & Associates, Inc OLive 1-2560 

Blades, Richard H MAdison 9-2866 

Bloch's Advertising HOIIywood 3-0647 

Blum's Direct Advertising DUnkirk 8-3441 

Bogerts, The HOIIywood 3-6871 

Bowes, Chas. Adv. Co Richmond 7-0543 

Boyd, John R LUdlow 9-1644 

Boylhart, Lovett & Deane HUntly 2-0740 

Bozell & Jacobs, Inc DUnkirk 9-1277 

Brehme Ad Service (Glendale) CHapman 5-1539 

Broadcasting Advertising BRadshaw 2-4840 

Brother, D. P., & Co DUnkirk 5-8288 

Brown, Byron H., & Assoc OLympia 3-2320 

Bull, Frank, & Co HOIIywood 5-4195 

Burnett, Leo, Co., Inc HOIIywood 4-7374 

Buss, R. H., Associates DUnkirk 5-4385 

Buxton Adv. Agency MUrray 1-4993 

Campbell-Ewald Co DUnkirk 9-1 334 

Campbell-Mithun, Inc HOIIywood 2-0715 

Copies Co., The DUnkirk 7-4255 

Carlson, Milton Co DUnkirk 8-9464 

Carson-Roberts Inc BRadshaw 2-8366 

Case, Roger T., Assoc H Em lock 7-3503 

Castor & Assoc OLeander 2-1315 

Chamberlin & Associates .DUnkirk 7-6444 

Citizen Advertising Agency, Inc MAdison 2-2463 

C oward Velma Advertising DUnkirk 4-2558 

Coast Advertising Associates DUnkirk 7-7373 

Cole, Fischer & Rogow BRadshaw 2-3351 

Coleman-Parr Advertising OLive 3-7030 

Col lard, Clark, Adv. Agency DUnkirk 7-3388 

Compton Advertising, Inc OL 3-0100 

Consolidated Adv. Directors OLive 5-6484 

Copy Cat Advertising TRiangle 7-4348 

Cowell, Leslie B., Advertising TRiangle 7-5329 

Craig & Reid, Inc HOIIvwood 4-8218 

Creative Advertising WEbster 1-3255 

Crst, Ken, Inc NOrmandie 1-1287 

Culbertson & Babcock OLympia 5-6790 

Culp, Earl iR., Co DUnkirk 2-8406 

Cunningham & Walsh, Inc DUnkirk 8-0591 

Curtis Advertising Co HOIIywood 3-2377 

Dancer-Firzgeraild-Somple, Inc HOIIywood 2-3256 

D'Arcy Adv. Co DUnkirk 5-3171 

Delman, Allen & Assoc OLive 3-2110 

Davidson, David, & Co HOIIywood 2-7753 

Davis & Blackwell, Inc Victoria 9-2964 

Davis, Charlie, Advertising AXminster 3-5508 

DeSantis Advertising Agency NEvada 6-6515 

Dibble, Gordon H CHapman 5-2495 

Doherty, Clifford, Steers & Shenfield. OLeaner 5-8950 

Dolson Advertising Agency LOraina 9-5111 

Donahue & Coe DUnkirk 1-2271 

Donald, Dick, Advertising DUnkirk 8-2371 

Doyle, Dane, Bernbach OLive 3-8080 

Dozier, Eastman & Co DUnkirk 5-6071 

Dreyfus Co. Adv Olive 5-8255 

Dumas, E. C. Advertising OLive 6-41 00 

Durstine, Roy S., Inc DUnkirk 8-341 1 

Ebberts, Dan, Adv. Serv LUdlow 7-9161 

Edelstein, Irwin L., & Assoc OLdfield 6-6200 

Ehlert, Grace MAdison 6-2222 

Eisaman-Johns, Advertising HOIIywood 4-7265 

Eisenberq, Ralph MAdison 2-0439 

Elliott, Neil M. Advertising DUnkirk 7-7301 

Enyart & Rose Advertising HOIIywood 6-1176 

Erwin Wasey, Ruthrauff & Ryan, Inc.. WEbster 1-1211 

Essig Co POplar 3-4365 

Esty, William Co HOIIywood 2-6301 

Fagan, O. K. Advertising Agcy MAdison 2-2192 

Folkenhainer, Carl BRadshaw 2-0136 

Fallon, Brangham, Moon, Inc HOIIywood 4-0171 

Farrar Advertising GRanite 8-301 1 

Fehlman, Warren P., Adv. Co OXbow 8-8168 



104 



$&i 



^^^s^^^^^^^^^^^^^^^^LOS ANGELES TELEPHONE NUMBERS 



Fellows, John C, Co MUrray 1-6404 

Flax-Bronston Co Richmond 9-4497 

Fletcher Richards, Calkins & Holden . Hollywood 6-1311 

Foiaaare, Maury & Assoc hunywooj y-8135 

Foote, Cone & Belding (Hollywood) Hollywood 9-6265 
Foote, Cone & Belding (Los Angeles) .MAdison 9-3611 

Forestal, R. J. Co WEbster 5-121 1 

Frank, Albert-Guenther Law WEbster 3-7i95 

Frank, Don Advertising (Anaheim) .. . KEystone 5-6093 

Frazier Adv. Agency MAdison 5-8392 

Fritz, Jimmy, & Associates Hollywood 3-3251 

Fuller, Smith & Ross, Inc DUnkirk 5-221 1 

Gage, Booth & West, Inc OLive 3-1 770 

Gard, Dalbert & Associates DUnkirk 8-8422 

Gardner Advertising Co Hollywood 9-2719 

Gaynor, Ducas, Inc OL. 5-8191 

Geissinger, W. B., & Co OLive 1-3510 

General Advertising Agency, Inc.. . .Hollywood 3-5128 

Gerth, Brown Clark & Elkus OLive 3-2320 

Gilbert & Benton TRiangle 7-3105 

Gilbert, Martin, Agency TRiangle 3-4532 

Gill Clifford Agency OLive 5-8388 

Glasser-Gailey, Inc MAdison 9-3501 

Glenn Advertising, Inc OL 3-903U 

Gold Mike Agency OLeander 5-6811 

Gonda, Francis D., Adv. Agency. ... Hollywood 1-M25 

Goodman Organization OLdfield 6-6200 

Graham, Clyde D DUnkirk 3-1266 

Grant, Will DUnkirk 7-3361 

Grant Advertising Agency Hollywood 1-9231 

Gray-Moore Agency Hollywood 9-3591 

Greer, Norman Co OL 7-0648 

Gregory, Willard G., & Co MAdison 7-0531 

Grey Advertising BRadshaw 2-9821 

Guer in- Johns tone- Jeffries Advertising. CLinton 7-7573 

Guild, Bascom & Bonfigli Hollywood 9-8217 

Hadlock & Associates Hollywood 2-6731 

Heintz & Co., Inc MAdison 9-3181 

Hill, Don MAdison 4-9936 

Hixson & Jorgenson, Inc DUnkirk 8-3121 

Hoel, John D., Adv. Agency MUrray 1-7131 

Hollander, Welsh Advertising -....DUnkirk 9-1171 

Honig-Cooper Co DUnkirk 8-3301 

House of Leads NEvada 6-4471 

Houston Advertising Service Co NOrmandie 5-5886 

Hunter & Wilhite Advertising WEbster 3-7353 

Hutchinson Advertising Hollywood 2-4500 

Irwin, Howard, & Assoc DUnkirk 8-1219 

Jay, Clarence L. Industrial Adv NOrmandy 4-7131 

Jaycraft Co THornwall 2-5310 

Jenner, Don, Advertising DUnkirk 2-8321 

Jett Advertising Hollywood 2-6635 

Johnson & Lewis Hollywood 5-71 05 

Jones, Paul, & Associates DUnkirk 1-3003 

Kaplan, Sara Jane, Advertising OLive 3-6057 

Kaufman, Lon, Co DUnkirk 8-2725 

Kaufman, Hans E., & Co Hollywood 3-3800 

Key-Christopher Advertising WEbster 9-3147 

Keane, Raymond, Advertising OLive 3-8650 

Keene & Associates OLive 3-7420 

Kellogg, Edw. S DUnkirk 7-5213 

Kelso, M. H., & Co DUnkirk 2-2072 

Kenyon & Eckhardt HO 9-9044 

Kennedy, Walker, Inc OLeander 5-8750 

Keyes, Madden & Jones Hollywood 9-3974 

Lance Advertising WEbster 6-6184 

LoRoche, C. J., Advertising Hollywood 9-3656 

Lawrence Co BRadshaw 2-5820 

Lee & Associates OLive 1-2090 

Lee, J. Richard Hollywood 9-2721 

Lee, Robert E., & Associates Hollywood 6-1188 

Leni Advertising Hollywood 9-1082 

Lennon & Newell CRestview 1-7221 

Lewin, Howard, Advertising DUnkirk 8-7156 

Lewis Advertising Hollywood 5-9040 

Little & Co DUnkirk 9-1267 

Logan, Dudley L DUnkirk 2-8471 

Lynn-Western, Inc WEbster 5-1234 

Mack Agency Hollywood 2-6377 

MacManus, John, & Adams OLive 3-6130 

Monn Advertising Co DUnkirk 2-1179 

Mannis, Samuel A Hollywood 4-7501 

Martha's Adv. Service MAdison 6-4897 

Mathisson & Associates HU 2-1 870 

Mayne, Charles H., Co DUnkirk 5-01 38 

Mays & Co MAdison 7-8534 

McCann-Erickson DUnkirk 5-3301 

McCorty Co., The DUnkirk 5-401 1 



McCreery, Walter, Co OL.2-4480 

McElligott, Ford C, & Aisociatej MAaison z-4to.i 

McElroy Adv. Agcy DUnkirk 1-3045 

McHugn Advertising Co BRadshaw 2-0233 

McKee, Burns Adv Hollywood 7-4218 

McLain, W. R., & Associates NOrmandie 3-8209 

McNeill & McCleery DUnK.rk 5-7i41 

M-E Productions DUnkirk 5-3302 

Meany, Phillip J., Co., Adv DUnKirk 5-4I&I 

Meltzler, Richard, Adv WEbster 8-2993 

Minns, Richard L CRestview 1-7207 

Morgan Company, The TRiangle 3-2694 

Morgan, Raymond R., Co HOIIywood 6-1311 

Mortl & Siteman Advertising OL. 2-5095 

Mowinckel, E. K., Advertising Richmond 7-0529 

Mullins, Earl, Advertising DUnkirk 5-9088 

Nargi Advertising MAdison 2-1647 

National Advertising Associates DUriKirk 7-4388 

National Federation of Advertising OL. 3-2320 

Neale & Associates OL. 6-0500 

Needham, Louis, & Brorby CRestview 6-2073 

Nelson Adv. Service BRadshaw 2-0261 

Newman, Ben Allah, Advertising DUnkirk 9-6649 

Newmark, Nelson, Advertising MAdison 4-1568 

North Advertising OL 2-3770 

Olen, David, Adv OLive 5-7290 

Pacific Advertising Service Richmond y-5804 

Packard, Jack Advertising CHapman 5-5591 

Pardee Co., The HOIIywood 2-7306 

Patron, George Adv HOIIywood 2-0841 

Paul & Baum OL. 3-21 1 

Pell, Ben, Advertising MAdison 2-1557 

Perrett Co., The HUbbard 2-8303 

Porter & Associates WEbster 6-5564 

Porter, Wesley H., Adv AXminster 3-0400 

Productive Advertising AXm.nster 1-1322 

Ramsey, Brown & Co HOIIywood 3-6851 

Raymond, J. W., Advertising MAdison 4-2244 

Raymond, Larry, Co WEbster 6-81 25 

Reach, McClinton & Co., Inc OLive 3-9610 

Robin, Lee & Arnold CRestview 4-5853 

Robins, Jerome, Agency DUnkirk 8-0661 

Roche-Eckhoff & Lee OLive 5-7670 

Rockett-Lauritzen REpublic 4-2106 

Ross, Charles, Adv., Agency HOIIywood 7-8898 

Ross, Roy, Inc HOIIywood 9-6263 

Saussy, Walker Advertising HOIIywood 3-5161 

Sawdon, Frank HOIIywood 4-7579 

Schurrer, Lou, Adv HOIIywood 3-3800 

Scott, M. B., Advertising OL 3-5330 

Sebrell, J. B., Adv. Agcy MAdison 6-9397 

Seros, George J., Advertising CRestview 6-4723 

Shane, Leonard, Agency HOIIvwood 9-2258 

Shaw, John W., Advertising WEbster 8-2675 

Shay Advertising HOIIywood 4-1 1 58 

Sheldon, Lisle Adv HOIIvwood 3-2366 

Simmons, Dean WEbster 1-1311 

Smalley & Smith HOIIywood 6-2404 

Speer Advertising Agency Richmond 7-9626 

Spees Advertising Agency DUnkirk 9-6933 

Stahl, Charles N., Adv. Agency HOIIywood 2-7344 

Stebbins, Barton A., Adv DUnkirk 8-8131 

Stebbins, Hal, Inc Richmond 9-5317 

Steinlauf, Malcolm, & Co WEbster 3-7564 

Steller, Miller & Lester, Inc DUnkirk 7-5377 

Stiller, Hunt Advertising BRadshaw 2-0204 

Stodel Advertising MAdison 2-1193 

Straus, J. M., & Co OLympia 5-7691 

Stromberger, LaVane & McKenzie. .. DUnkirk 5-2211 

S'ldler Co BRochhaw 2-"U38 

Sullivan Stauffer Colwell & Bayles. . HOIIywood 4-2119 

Swafford & Co OLdfield 5-9*90 

Taggart & Young WEbster 3-8108 

Tatham-Laird, Inc HOIIywood 1-9228 

Taylor Host, Inc CApitol 5-3208 

Thompson, J. Walter, Co OL 3-0100 

Thompson-4McDonald HOIIywood 2-7249 

Tilds & Cantz Advertising OLeander 5-9270 

Todd, Michael, Advertising HOIIywood 5-8036 

Tullis Co., Inc., The HOIIywood 2-6333 

Tyler-Smith, T., Advertising DUnkirk 7-5519 

United Bench Advertising AXminster 2-8107 

Universal Advertising Agency, Inc. .. HOIIvwood 4-8218 

Van der Boom, Hunt, McNaughton WEbster 8-2001 

Vanderhurst Adv HOIIywood 7-9191 

Van-Scott, Inc DUnkirk 9-2300 

Victor, A. J., Company AXminster 4-7555 

Voorhees, P. W., Inc HOIIywood 6-1 181 



105 



LOS ANGELES TELEPHONE NUMBERS$&&e&®&&&&&&&®&&&&&&&&&&z&&e 



Wade, Adv Agency Hollywood 6-1631 

Walsh, Nellie L., Advertising MA 2-9853 

Warwick & Legler, Inc OL 3-0130 

Weatherwax-Spurgean & Associates MA 7-2633 

Webster, R. W., Adv MAdison 9-2283 

Weinberg, Milton, Adv. Co Olive 3-2300 

Weiss, Edward H., & Co OLive 3-8360 

Welsh, Hollander & Coleman Adv DUnkirk 9-1171 

Westwood, Tom, Adv. Agcy OH 5-5051 

Whiteman, Richard DUnkirk 5-2054 

Wilder, Alvin REpublic 4-2186 

Williams, Dallas & Sons Hollywood 2-6396 

Willis, Harry G., & Assoc CHapman 5-5533 

Winan & Co., Paul Richmond 7-51 89 

Wolfer-Dougloss-Bennington, Inc. .Cumberland 3-6242 

Woolf, Len, Co DUnkirk 8-2361 

World Advertising (Long Beach) HEmlock 5-6094 

World Wide Want Ad Service MAdison 7-9983 

Wynne-Alexander Advertising MUrray 2-2319 

Young, Marvin, Associates Hollywood 2-2684 

Young & Rubicam HO 2-7181 



.Radio-TV Program Prods. 

Aladdin Enterprises Hollywood 2-6686 

Alexander, M & A, Productions Hollywood 4-7571 

Burrud, Bill, Productions Hollywood 3-8181 

Cavalcade Television Programs OL 4-4144 

Consolidated Film Industries Hollywood 9-1441 

Corradine, Tom J., & Associates Hollywood 2-4448 

Commodore Productions Hollywood 9-7502 

Crosby, Bing, Enterprises BRadshaw 2-2771 

Fairbanks, Jerry, lac Hollywood 2-1101 

Guedel, John, Rodio Productions OLive 3-8000 

Hollywood Central Recording Hollywood 3-2131 

MacGregor, C. P., Sound Studios DUnkirk 4-4191 

MCA-TV BRadshaw 2-321 1 

Putin, Ray, Productions Hollywood 2-1147 

RCA, Victor Division RAymond 3-6661 

Radio Recorders, Inc Hollywood 3-3282 

Reynolds, Stuart, Prod CRestview 4-7863 

Rockett, Frederick K., Co Hollywood 4-3183 

Rocket Pictures, toe Hollywood 7-7131 

Ross, Jack Hollywood 9-4019 

Rourke, Jack, Productions Hollywood 3-7178 

Screen Gems, line Hollywood 2-31 1 1 

Steffner, Wayne, Prods HOHywood 3-4173 

Studio & Artists Recorders HOHywood 4-8241 

Sutherland, John, Prods., Inc DUnkirk 8-5121 

Telefilm, Inc HOHywood 9-7205 

Telepix Corp HOHywood 4-7391 

TV Spots HOHvwood 5-5171 

Tuchman, Harris, Productions WEbster 6-7189 

Universal Recorders HOHywood 9-8282 

Western Recorders HOHvwood 3-681 1 

Wilding Business Commu WEbster 8-0183 

World Broadcasting System OLdf ied 4-2800 

Wriaht. Carter, Enterprises, Inc HOHywood 9-0944 

Ziv-United Artists OLdfield 4-2800 



TV Film Producers-Dist. 

M & A Alexander Productions HO 4-3414 

George Bagnall & Associates OL 2-8050 

Bonded TV Film Service, Inc OLd 4-7575 

California National Prod . TH 5-7000 

Frank Cooper Associates CR 4-5971 

Jack Denove Productions, Inc HO 4-8331 

Desilu Productions, Inc HO 9-591 1 

Walt Disney Productions .VI 9-3411 

Dougfair Corporation HO 5-6164 

Jerry Fairbanks Production HO 2-1101 

Family Theater, Inc HO 2-1317 

Don Fedderson Productions HO 2-0821 

Filmcraft Productions OL 3-2430 

Filmaster Productions, Inc HO 4-6122 

Flying A Prod HO 9-1425 

Four Star Films, Inc HO 2-6231 

Hollywood Television Service, Inc PO 3-8411 

Independent Television Corp HO 2-6525 

Interstate TV Corporation NO 2-9181 

Mark VII, Ltd TR 7-0621 

Robert Maxwell & Associates HO 2-6027 

McCadden Productions HO 4-2141 

Medallion TV Enterprises, Inc HO 2-6635 



Paramount Television Productions, Inc HO 9-3181 

Playhouse Pictures HO 5-2193. 

Roland Reed Productions HO 9-1628 

Revue Productions, Inc TR 7-1211 

Hal Roach Studios TE 0-3361 

Ross-Danzig Productions HO 2-0761 

Screen Gems, Inc HO 2-3111 

Stage Five Productions, Inc HO 7-31 1 1 

Swift-Chaplin Productions, Inc HO 2-0761 

TCF Television Productions, Inc HO 2-6231 

Twentieth Century Fox Television HO 2-6231 

UPA Pictures, Inc TH 2-7171 

Universal Pictures Co., Inc., Television TR 7-1211 

Van Praag Productions DU 1-3819 

Warner Bros. Pictures, Inc. TV Division HO 9-1251 



Artists Agencies 

Alexander, Alex Agency CRestview 1-6101 

Allied Casting HOHywood 3-7124 

Alvarado, Carlos OL 2-0272 

American Federation of TV-Radio. . .HOHywood 4-5123 

Armstrong-Deuser-McHugh, Jr CRestview 4-0881 

Ashley-Steiner Corporation CRestview 4-851 1 

Artigue, Louis CRestview 6-2488 

Associated Booking Corp OLive 2-9940 

Auer, Miles Bohm HOHywood 2-6416 

Barnes, William, Agency BRadshaw 2-8221 

Barry, Vy, Agency HOHywood 9-2127 

Barskin Agency, The OL 2-5470 

Bell, Marcella Agency CRestview 6-0012 

Bender, David OLympia 2-1465 

Bernie, Herman CRestview 5-0117 

Bomham, C. Herschel HO 4-3060 

Brandies, Bob, Agency POplar 2-4872 

Brewis, Alex OL. 2-5470 

Carson-Stempel CRestview 4-8343 

Cinema Artists Agency OLive 2-7074 

Cloutman-Barskin-Short CRestview 4-6833 

Columbia Artists Management HOHywood 2-6623 

Condit Agency HO 4-9233 

Connor, Allen HOHywood 5-0834 

Cooper, Frank, Associates CRestview 4-5971 

Cooper, Ray CRestview 6-9769 

Cumber, Lil Attractions Agency ... AXminster 3-6159 

Davis, Mary Webb OL. 5-6747 

Dawn, Wilma Agency HOHywood 5-7438 

Donaldson Agency OL. 2-0355 

Famous Artists CRestview 4-7433 

Flaire Agency, The OL. 6-3060 

Frings, Kurt CRestview 4-8881 

Garfield, Milton CRestview 1-7227 

Gefsky, Harold L CRestview 4-7801 

General Artists Corporation BR 2-0973 

Gertz, Mitchell CRestview 4-5491 

Gold, Herb CRestview 4-8171 

Gold, Sid CRestview 4-7247 

Goldstone, Tobias CRestview 6-1071 

Gould, Billy OL. 6-1122 

Green, Ivan , OL. 2-4010 

Greshler, Abner OLdfield 4-5960 

Griffith, Byron HOHywood 7-2600 

Grossman, Milton M CRestview 4-8631 

Halliburton, Jeanne POplar 9-2947 

Halsey, Reece Aqency OLive 2-2409 

Hamilburg, Mitchell CRestview 4-9311 

Herdan-Sherrell CRestview 1-5236 

Herzbrun, Walter OL. 2-7210 

Herzon, Kendall CRestview 4-8107 

Ingersoll, George, Agency HOHywood 7-0862 

Irwin, Lou CRestview 1-7131 

Jackson, Edith HOHywood 7-0155 

Jaffee Agency OLympia 7-2710 

Kaufman, Milton CR. 5-5028 

Kingston, Al, Enterprises CRestview 6-8538 

Kohner, Paul CRestview 1-5165 

Kumin-Olenick Agency CRestview 4-7281 

Lance, Leon O OL 7-1060 

Lauren, J. W., Agency OL. 6-4070 

Lazar, Irving CRestview 5-6153 

Leonard, Fred HOHywood 4-7546 

Levee, Sid CRestview 4-8631 

Longenecker, Robt OLive 3-3770 

MacQuarrie, Earl CRestview 4-8919 

Manuel, Alvin G. Agency CRestview 4-5288 

Marion, Paul Agency OL. 2-9540 

Marx, Bert CRestview 4-8555 



106 



^^«£3*^^^^^^^^^s^^^L0S ANGELES TELEPHONE NUMBERS 



Medford, Ben CRestview 1-7021 

Meyers, Walter CRestview 1-8161 

Middleton-Chiles Agency, Inc OL 6-4460 

Mishkin Agency OLive 2-0944 

Moore, Lola CRestview 6-5401 

Morris, William BRadshaw 2-41 1 1 

MCA Artists CRestview 4-7711 

Ochs, Al Hollywood 9-6470 

Oliver, Maurine OL 7-1 250 

Omega Artists, Inc OLympia 5-7212 

Payton, Bob OL. 6-1 880 

Pearson, Ben CRestview 4-5488 

Pomeroy, Jack Hollywood 9-6366 

Preminger-Stuart OL. 6-2360 

Rogers & Rush CRestview 4-6841 

Rosen, Jerry, Agency BRadshaw 2-2345 

Ryan, Frank CRestview 1-4627 

Saphier, James L., Agency CRestview 1-7231 

Schuller, William Agency CRestview 4-6949 

Schwartz Agency OLive 3-0400 

Screen Children's Guild Agency. ... Hollywood 9-6231 

Shauer, M. A CRestview 1-1103 

Shaw, Glenn OLive 5-6956 

Shipley, Howard Agency CRestview 6-6251 

Shurr, Louis CRestview 4-81 1 1 

Sindell Agency CRestview 4-8181 

Small, Paul BRadshaw 2-0496 

Snitzer, Lou-Fritschi, Al, Inc Hollywood 9-6271 

Somlyo, E. T CRestview 6-2041 

Stempel, Frank .- CRestview 4-8343 

Stewart, Rosalie CRestview 4-6123 

Swanson, H. N OL. 2-5385 

Swoverland, Harold OLive 6-0900 

Talent Inc Hollywood 2-091 3 

Thompson, Lionel B CRestview 1-2188 



Ullman, George CRestview 4-5238 

Wadsworth, J. B CRestview 6-0698 

Weiner, Jack OLympia 2-1 140 

Weintraub, Murry OLive 2-3971 

Westwood Artists Agency CRestview 5-1608 

Wilkins, Paul CRestview 1-6188 

Willson, Henry OLdfield 2-7452 

World Artists Management Agency. .CRestview 1-7294 

Wormser, Jack, Agency HOIIywood 4-8138 

Zimmerman, Herman Agency CRestview 6-0266 

Publications 

Billboard, The HOIIywood 9-583 i 

Broadcasting Magazine HOIIywood 3-3148 

Film Daily, The HOIIywood 9-5358 

Hollywood Reporter HOIIywood 4-741 1 

Media Agencies Clients OL. 7-1440 

KADI ©-TELEVISION DAILY 

HOIIywood 9-3951 

See-Hear HOIIywood 9-2707 

Sponsor HOIIywood 4-8089 

TV Guide HOIIywood 5-2103 

TV-Radio Mirror EXmont 7-8640 

Variety HOIIywood 9-1 141 

HadtO'TY Audience Surveys 

American Research Bureau HOIIywood 9-1683 

Facts Consolidated OLive 3-31 14 

Moffett Research Co HOUywood 3-5653 

National Audience Board CR 1-8141 

Pulse, Inc OL. 3-7733 




FOR PERSONNEL AND LOCAL 
ADDRESSES OF ABOVE FIRMS 



EDITORIAL INDEX (PAGE 7) 

UNDER CATEGORIES SUCH AS 

AM STATIONS, TV STATIONS, 

STATION REPRESENTATIVES, ETC. 



SINCE 1898 THE AGENCY OF THE SHOW WORLD 




WILLIAM MORRIS AGENCY 



NEW YORK • BEVERLY 



LON DON 



ROME 



/ 




N* 



%• 



ADVERTISING 
AGENCIES 



Y 



EXECUTIVE PERSONNEL 
ACCOUNT EXECUTIVES 

BRANCH OFFICES V 

{ 

i 

CANADIAN AGENCIES j 

TIME BUYER BIOGRAPHIES 




*»«aa«slW ** 



• 




Estimated Gross Time Expenditures 
Of Network Television Advertisers 



— BY PRODUCT CLASSIFICATION — 

GROSS TIME COSTS ONLY 

J an. -Dec. Jan.-Dec. % 

I960 1959 Change 



Agriculture & Farming $ 1,957,972 

Apparel, Footwear & Accessories... 9,322,623 
Automotive, Automotive Accessories 

& Equipment 55,117,617 

Beer, Wine 8,147,196 

Building Materials, Equipment & 

Fixtures 2,192,297 

Confectionery & Soft Drinks 14,901,505 

Consumer Services 3,863,817 

Drugs & Remedies ■ 84,706,199 

Entertainment & Amusement 914,103 

Food & Food Products 114,745,780 

Freight, Industrial & Agricultural 

Development 403,740 

Gasoline, Lubricants & Other Fuels. . 15,584,878 

Horticulture 371,250 

Household Equipment & Supplies... 30,742,512 

Household Furnishings 5,796,304 

Industrial Materials 22,889,140 

Insurance 12,381,622 

Jewelry, Optical Goods and Cameras 13,904,040 
Office Equipment, Stationery and 

Writing Supplies 3,917,436 

Political 2,501,857 

Publishing & Media 2,242,022 

Radio, TV Sets, Phonographs, 

Musical Instruments, Accessories. . 5,340,214 

Retail or Direct by Mail 124,126 

Smoking Materials 76,902,164 

Soaps, Cleansers & Polishes 69,493,945 

Sporting Goods & Toys 3,208,980 

Toiletries & Toilet Goods 111,096,951 

Travel, Hotels & Resorts 765,173 

Miscellaneous 8,835,606 

Total $682,371,069 $627,311,530 

Source: TvB/LNA-BAR. 



$ 1,809,137 


+ 8.2 


7,221,250 


+ 29.1 


46,709,247 


+ 18.0 


6,715,256 


+ 21.3 


3,380,407 


— 35.1 


12,982,938 


+ 14.8 


3,441,788 


+ 12.3 


74,950,528 


+ 13.0 


383,278 


+ 138.5 


113,099,511 


+ 1.5 


404,807 


— .3 


9,830,669 


+ 58.5 


249,608 


+ 48.7 


30,112,185 


+ 2.1 


4,025,729 


+ 44.0 


20,980,307 


+ 9.1 


10,270,755 


-f 20.6 


13,966,553 


— .4 


4,615,765 


— 15.1 




inf 


26,593 


+ 8,330.9 


5,373,926 


— .6 




inf 


75,009,215 


+ 2.5 


67,140,302 


+ 3.5 


2,999,564 


+ 7.0 


102,311,526 


+ 8.6 


1,125,861 


— 3.2 


8,174,825 


+ 8.1 



111 



GATHERING PLACE OF 


THE AD AGENCY, 


TV AND RADIO 


PROFESSIONS 


• 


s0(fiff 


RESTAURANT 


9 EAST 48th STREET PLaza 3-5852 


NEW YORK CITY 


LUNCHEON, COCKTAILS, DINNER 


Facilities available for private cocktail and dinner parties 
at the second floor Topside Room. 


The Jungle Room available for private luncheon and dinner 
parties for ten people or less. 



112 



New Broadcasting Frontiers 
Offer Unlimited Challenge 

By NEWTON N. MINOW 
Chairman, Federal Communications Commission 




BROADCASTING has yet to realize its full 
potential. Intelligent communications via 
the air waves is a most integral part of the 
new American frontier. What better time is 
there for the industry to arrive at a point 
where full potential will begin to be realized 
by the broadcasters themselves. Sights must 
be set on a higher programming level. 

All this does not mean that drastic revis- 
ions or complete shakeups in the business 
or in the FCC table of organizations itself 
are about to take place. It means that we, 
the broadcasters, must work'harder. 

To criticize current policies is one method 
of determining just what is to be done. 
Broadcasters must give the public more 
credit for their fundamental intelligence. 
The American people are eager for growth, 
intellectual growth in the mass media. We 
must approach our audience with the basic 
idea that they are able to hold an interest in 
a higher type format. 

The FCC has both the duty and the power 
to insist that broadcasting give the public 
more in the way of programming than it has 
in the past. It is quite apparent that al- 
though some broadcasters do not meet the 
responsibility in an industry that is most 
responsible, there are still large numbers of 
influential communicators who are eager to 
do something. Many employed in the indus- 
try at very high pay scales have requested to 
work with the FCC in its demand for better 
"on the air" policy. A decrease in their wage 
scale would make no difference to these out- 
standing individuals providing constructive 
motivation could become a reality. As long as 
there is an interest there is no doubt that 
tremendous strides can be made. 



Ratings are perhaps one of the greatest 
handicaps in the industry. Something is 
wrong with the various services so widely 
used. If a station offers nothing but "Wes- 
tern Thrillers" for two or three years due to 
favorable ratings it is understandable that 
such a station may have serious problems 
when it applies for renewal. There is going 
to be a much closer scrutiny of promise 
versus performance. 

Increased monitoring of individual stations 
will be another vital factor. Stations must 
begin to measure up to a fresh quality with 
decent intelligent content. Encouragement 
of an operation of permanent pay television 
to compete with free TV in line with broader 
tests of this new medium, will be stressed. 

Carefully planned and conscientious 
broadcasters will realize that the develop- 
ment of local shows and local talent is most 
important. Some broadcasters may be sur- 
prised to learn that controversy or discus- 
sion of top national or governmental issues 
is a very marketable commodity despite 
those who are afraid of it and want to stick 
to a program of brief headlines. 

The presidential debates certainly indi- 
cated that the medium of television was be- 
ing used to its highest capacity. Everyone 
was given an equal chance to participate 
fully in the democratic process. These de- 
bates clearly indicate that public service 
broadcasting can be a provocative commen- 
tary or discussion of events of the day 
rather than just dry lecturing by some col- 
lege professor. 

The new frontier in broadcasting offers a 
stimulating challenge to men and women 
dedicated to public service and the media 
of mass communications. 



113 





Never promise more 
than you can perform 



-PUBLILIUS SYRUS 



YOUNG * RUBICAM, Advertising 



% 




Advertising Agencies 



Agency Recognition Symbols 

AAAA — American Association of Advertising Agencies 

ABC — Audit Bureau of Circulation 

ABP — Associated Business Papers 

AFA — Advertising Federation of America 

ANPA — American Newspaper Publishers' Association 

APA — Agricultural Publishers Association 

NBP— National Business Publications 

NOAB — National Outdoor Advertising Bureau 

PPA — Periodical Publishers' Association 

SNPA — Southern Newspaper Publishers' Association 



A. D. ADAMS ADVERTISING 

37 W. 53rd St., New York 19, N. Y. 

Phone: Circle 6-2940 

ABP 

Owner A. D. Adams 

TV & Radio Consultant Marcia Forrest 

Media Director Daniel Sullivan 

ADAMS & KEYES 

3 E. 54th St., New York, N. Y. 

Phone: PLaza 1-5630 

AAAA— ABP— ANPA— ABC 

Chairman Stanley J. Keyes, Jr. 

President B. D. Adams 

Exec. V.P Ed. C. Hoffman 

Senior V.P.. .A. A. Anthony, Thomas Dixey, 
Jack Hardy, James Freeman 

Asst. Treas Charles W. Schiess 

Production Manager Elmer Anderson 

Branch Offices 

1750 Peachtree Rd. N.W., Atlanta 

712 S. Curson Ave., Los Angeles, Calif. 

Phone: WEbster 8-3781 

WILLIAM HART ADLER, INC. 

919 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-5210 

AAAA— ABP— ANPA— AFA 

Pres.-Treas William Hart Adler 

V.P., Radio-TV Alidor R. Belskis 

V.P.'s John Petrie, 

Frank Karoly, Arthur Warren 

Secretary B. L. Martin 

Assoc. Research Dir Kenneth M. Davee 

ADMASTERS ADVERTISING, INC. 

3432 Connecticut Ave. 

Washington 8, D. C. 

Phone: Emerson 3-4886 

President John E. Waterfield 

ADVERTISERS' BROADCASTING 
COMPANY 

117 W. 46th St., New York 36, N.Y. 
Phone: PLaza 7-3560 

Exec. Producer Sholom Rubinstein 

Director Bernard Rubinstein 

Copy Chief David M. Hausdorff 



ADVERTISING & MERCHANDISING, 
INC. 

13 Stratford Place, Dayton 2, O. 

Phone: BA 3-8885 

ANPA 

President Ralph Kaufman 

Radio-TV Alice Lilley 

AITKIN-KYNETT CO., INC. 

1400 South Penn Square, 
Philadelphia 2, Pa. 

Phone: LOcust 8-6700 
AAAA— ABC— ABP— AFA 

Chmn. of Bd H. H. Kynett 

President Allen C. Smith 

V.P., Secy Geo. B. Barnard 

V.P H. B. Montgomery 

Treasurer Joseph C. Baugher 

Creat. Dir Richard G. Cummins 

Production Director C. A. Masci 

Research Dir., Publicity. .Edward Goldsmith 

Radio-TV Time Buyer Alan Bobbe 

Radio-TV Dir Allen Gray 

R. H. ALBER CO. 

439 N. Larchmont Blvd., Los Angeles 4, Calif. 
Phone: HOllywood 9-8273 

Exec. Vice-Pres Pauline Hagen 

Secretary-Treas Evelyn R. Jones 

BARTON ALEXANDER 

ADV. AGENCY 

ANPA 

Libbey-Owens-Ford Bldg., Toledo, Ohio 
Phone: CH 2-5168 

President Marion G. Alexander 

TV Director D. Doner 

ALLEN & REYNOLDS, INC. 

3104 Farnam Street, Omaha 31, Neb. 

Phone: 342-0150 

AAAA— ABP— ANPA— ANA 

President Milton H. Reynolds 

V.P. & Treas Robert H. Reynolds 

V.P. & Sect Helen Moeller 

Vice Presidents. . . .0. Earl Lowry, Edward C. 
Whelan, John B. nis, Quentin H. Moore, 
Lyle DeMoss 

Radio-TV, V.P Don B. Amsden 

Time Buyers. . . .Marilyn Hayes, Don Amsden 



115 



ADVERTISING AGENCIES 1&&&&&&&S&Q&&&&&&&&&2&&&&&&&&&&&2&&&&&Z 



ALLEN, DORSEY & HATFIELD, INC. 

5010 Sunset Blvd., Los Angeles 27, Calif. 
Phone: NOrmandy 3-9343 
APA— ANPA— ABP— NBP 

President L. E. Hatfield 

Secy. & Treas H. H. Allen 

ALLIED ADVERTISING AGENCIES 

4643 Beverly Blvd., Los Angeles 4, Calif. 
HOllywood 2-0837 

President W. Fehr Gardner 

Treasurer Maxine Blankenship 

Art Director Wayne La Com 

Account Exec Dick Gardner 

THE AMBASSADOR ADV. AGENCY 

1501 S. Central, Glendale, Calif. 
Owner James A. Sanders 

ARKWRIGHT ADVERTISING 
CO., INC. 

Time & Life Bldg., Rockefeller Center, 
New York 20, N. Y. 
Phone: Circle 5-6612 

Exec. V.P Jerry Bess 

Vice President Jack Wilcher 

Media Director James Hackett 

Radio-TV Prod., Dir Thos. Mannos 

ASSOCIATED BROADCAST ADV. 
CO. 

1188 S. Muirfield Road, Los Angeles 19, Calif. 



Phone: WEbster 6-5564 

Owner, Sales Mgr Irwin T. Porter 

Partner, Prog. Mgr Gertrude T. Porter 

ATLANTIC-BERNSTEIN 
ASSOCIATES 

655 Madison Ave., New York 21, N. Y. 
Phone: TEmpleton 8-8250 

Partners Murry E. Cohen, Irving H. 

Glick, Ted Bernstein 

Production Mgrs Don Williams, Arthur 

Abravanel 
Media Director Sylvester J. Bernstein 

AUBREY, FINLAY, MARLEY d 
HODGSON, INC. 

230 N. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-1600 

AAAA— ABP— ANPA 

President H. Earl Hodgson 

Vice President Kenneth Hill 

Secretary Robert C. Marley 

Treasurer Ann E. Ferngren 

Radio-TV Dept. Head Dixon Harper 

Time Buyer and Accounts: Mrs. Joan Lin- 
dell: Interntl. Harvester, Pfister Assoc, Mur- 
phy Products Co., Morton Chemical, Illinois 
Farm Supply. 

Estimated Radio Billings : $810,000. 
Estimated TV Billings: $419,000. 




NEW YORK • CHICAGO • LOS ANGELES • PHILADELPHIA • PITTSBURGH • HOUSTON • DALLAS 
ST. PAUL • SAN FRANCISCO • GLASGOW • N E W C A STL E-0 N -T Y N E - LONDON • STOCKHOLM • TORONTO 



116 



^^oo^oooo^ooooooooo#ooooooooooooooooo« ADVERTISING AGENCIES 



N. W. AYER & SON, INC. 

West Washington Square, Philadelphia 6, Pa. 

Phone: WAlnut 5-0100 

ANPA— ABP— ABC 

Chairman of Board H. A. Batten 

President. Warner S. Shelly 

Exec. V.P J. M. Wallace 

V.P„ Mng. Dir., Art Dept R. 0. Bach 

V.P., Exec. Dir., Art Dept.. .Charles T. Coiner 

V.P. Special Copy Kenneth W. Slifer 

V.P., Mng. Dir. Copy John J. Pullen 

V.P. Chg. Plans-Mkt.. .Hans L. Carstensen Jr. 

V.P. Chg. Media Leslie Farnath 

V.P.'s Chg. Ex. H. 0. Client 

Cont. Brydon S. Greene, L. Davis Jones 

V.P. Chg. Phila. Serv Robert F. Kurtz 

Dir., Info. Svcs Robert Van Riper 

V.P. Special Copy Geo. W. Cecil 

V.P. Copy Res Mrs. Margaret H. Rogers 

V.P., Bus. Dev Seymour Morris 

Secretary-Treasurer R. Bruce Jones 

Branch Offices 

Time and Life Bldg., New York 20, N. Y. 

Phone: PLaza 7-5700 

Vice-President & Mgr John D. Upton 

Vice-Pres. & Dir. of 

Radio-TV James E. Hanna 

V.P., Radio-TV Plans T. J. McDermott 

V.P., Mgr., Radio-TV Prod.. . .T. H. Calhoun 

V.P. Chg. Pub. Rel Marvin Murphy 

V.P.'s D. C. Van Meter, 

Chas. Hogen, J. Vance Babb, Robt. C. 
Alexander, John W. Esau, Newton C. 
Cunningham 

V.P. Chg. Bus. Devel Geo. T. Sweetser 

920 Statler Office Bldg., Boston 16, Mass. 
Phone: HUbbard 24970 

V.P„ Mgr Raymond W. Heffron 

135 S. LaSalle St., Chicago 3, 111. 
Phone: ANdover 3-7111 

Vice-Pres., Mgr Thomas G. Watson 

V.P.'s Sterling E. Peacock, 

Howard Rose, Norman M. Bankart, F. W. 
Heckel III 

First National Bldg., Detroit 26, Mich. 
Phone: WOodward 5-3322 

Vice-President, Mgr Richard T. O'Reillv 

413 Taft Bldg., Hollywood 28, Calif. 
Phone: HOllywood 3-4871 

V.P., Mgr Edmund H. Rogers, Jr. 

235 Montgomery St., San Francisco, Calif. 
Phone: SUtter 1-2534 

V.P., Manager Harry C. Graybill 

1060 Bishop St., Honolulu, Hawaii 
Phone: Honolulu 50-3681 

Manager James P. Smith 

Estimated Radio Billings: $16,000,000. 
Estimated TV Billings: 841,000,000. 

AYLIN ADVERTISING AGENCY 

904 Lovett Blvd., Houston 6, Texas 

Phone: JAckson 9-3766 

AAAA 

Pres Robert N. Aylin 

Exec. V.P Chas. H. Lewis 

V.P. & Prod. Mgr Roger I. Helm 

R~dio & TV Dir, Time Buyer Jo Moore 



Branch Offices 

425 Soledad, San Antonio, Tex. 

Phone : CA 3-5541 

.Manager James F. Anderson 

2960 Harrison, Beaumont, Tex. 

Phone: TW 2-2693 

Manager Jack Dahmer 

BADGER & BROWNING & 
PARCHER, INC. 

75 Federal St., Boston 10, Mass. 
Phone: Liberty 2-3364 

President Clifford P. Parcher 

Exec. V.P F. S. Browning, Jr. 

Art Director Glen Lawrence 

Production Manager Eliz. Harriman 

THE BAKER ADVERTISING 
AGENCY, LTD. 

670 Bayview Ave., Toronto 17, Ontario 

Phone: HUdson 7-1511 

ANPA 

President & Gen. Mgr W. R. Baker 

Vice-Pres R. C. Baker 

Asst. Gen. Mgr J. E. McEachern 

Planning Director D. C. Bythell 

Sec.-Treas E. M. Sutherland 

Creative Director Miss A. Venables 

Radio-TV Dir N. Pahlen 

Media Mgr H. L. Howerth 

Radio-TV Mgr Mrs. H. Blair 

Radio-TV Producer W. Krantz 

Mgr., Prod. Dept C. L. Williams 

Branch Office 

1420 Sherbrooke St. W., Montreal 25, P. Q. 

Phone: VI 5-2191 

Dir. French Mkt. Svcs G. St.-Denis 

Time Buyers & Accounts: Mrs. I. Neve; 
Adams Brands Sales, Ltd., Canadian Wall- 
paper Manuf. Ltd., Carnation Co., Ltd., 
Chesebrough-Pond's (Canada) Ltd., Frigi- 
daire Products of Canada, Ltd., Canadian 
Kodak Co., Ltd., Supreme Drug, Ltd., Miss 
G. Rudolphe, Generrl Foods, Ltd. 

LYNN BAKER INCORPORATED 

720 Fifth Ave., New York 19, N. Y. 

Phone: JUdson 6-3900 

APA— NBP— NOAB 

President R. Lynn Baker 

Vice-Pres., Treas Mary Bentley Baker 

V.P., Gen. Mgr Augustine J. Hilton 

V.-P. & Research Dir Jack M. Kline 

V.P., Media Dir James D. Evans 

V.P., Dir. of Creative Act S. Carter, III 

V.P.'s Charles Bennett, Walter Martin 

Secretary Dorothy K. Smith 

Radio-TV Dir David Savage 

BALL & DAVIDSON, INC. 

670 Delaware St., Denver 4, Colo. 

Phone: MAin 3-1291 

ABP— ANPA— APA 

President Robert Acomb 

Exec. V.P James B. Forrest 



117 




FIRST: GET CLEAR DIRECTIONS... 

Finding and fashioning the right show to meet the 
client's objectives and the audience he wants to 
reach — that's the job of 64 TV pros at McCann- 
Erickson. We call it "selective programming." And 
it works! The 210 million visits* to American 
homes our clients made in a recent week should 
tell how well. 



McCANN-ERICKSON, INCORPORATED 

'Total audiences viewing McCann-Erickson network TV shows in one week. Source: Niel- 
sen- National TV Ratings, latest report available when this publication went to press. 



ADVERTISING AGENCIES 

BARLOW ADV. AGENCY, INC. 

968 James St., Syracuse 3, N. Y. 

Phone: GRanite 9-6644 

AAAA 

President F. B. Tompkins 

Senior V.P J. J. Hines 

Media Director E. C. Jones 

Prod. Mgr Marc Hughes 

TV-Radio Director E. C. Jones 

Secy., Treas Arthur M. Speers 

V.P.'s J. R. Coleman, 

Geo. F. Swartz, Robt. K. McCabe 

Research Director Philip Ward Burton 

Publicity Director Kenneth S. Johnson 

Time Buyer & Accounts: Edward C. Jones: 
G.L.F., Dairymen's League Coop. Assn., Will 
& Baumer Candle Co., National Pet Foods, 
A. V. Smith, House of Stuart, Lincoln Nat. 
Bank & Trust. 

BARNES CHASE COMPANY 

3211 Fifth Ave., San Diego 3, Calif. 

Phone: CYpress 7-3711 

AAAA 

President James B. Lane 

V.P., Creat. Dir Frank M. Huff 

V.P.'s Norman B. Foster, Jack Buchanan, 

Phil Franklin 

Radio-TV Dir Glenn W. Michel 

Art Director Warren Molentin 

Copy Chief Burl Stiff 



Time Buyers & Accounts: Glenn Michel: 
Caliente R. C. Greyhound Club, Home Fed. 
Savings, University City, El Cortez Hotel, 
Chevrolet Dealers, Skyline Hills, Stardust 
Motor Hotel; Beverly Sholtz: San Diego Gas 
& Electric. 

Branch Offices 

1145 Sixth St., Los Angeles 17, Calif. 

Phone: HUntley 2-1690 

Sr. Vice Pres Nelson Carter 

251 Kearny St., San Francisco, Cal. 

Phone: EX 7-0477 

Exec, in Chg Lewis J. Short 

TED BATES & CO., INC. 

666 Fifth Ave., New York 19, N. Y. 

Phone: JUdson 6-0600 

ABP— APA— ANPA— PPA— AAAA— NOAB 

Hon. Chm. of Bd Theodore L. Bates 

Bd. Chairman Rosser Reeves 

Vice Bd. Chmn John M. Lyden 

Vice Bd. Chmn. & 

Exec. Comm W. H. Kearns 

President Rudolph Montgelas 

Sr. V.P., Bdcst. Op., Dir.. .R. A. R. Pinkham 

Sr. V.P., Creat. Oper Jeremy Gury 

Sr. V.P., Media Oper Edward A. Grey 

Sr. V.P., Treas William E. Hatch 

Sr. V.P.'s.... Ronald C. Bradley, Herbert G. 
Drake, Archibald McG. Foster, William 
A. O. Gross, Thomas J. Carnese, E. L. Hill, 



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corporation 



ADVERTISING 

200 West 57th Street 

New York 19, New York 

JUdson 2-3474 



120 



J. Ross MacLennan, Clarence L. MacNelly, 
Walter W. McKee, D. Robert Parman, 
Clifford N. Parsells, Dan Rodgers, Alman 
J. Taranton, Allen M. Whitlock 

Admin. V.P James C. Douglass 

V.P., Sec A. M. Frothingham 

V.P., Prod., Radio & TV. . . .Herbert Gunter 

V.P., Bus. Mgr., Radio & TV H. J. Saz 

V.P., Dir. Network Rel John E. Kucera 

V.P., New Prog. Dev John N. Calley 

V.P., TV Creat. Co-ord Zachary Schwartz 

Asst. V.P., Comm. Film Prod.. . .W. E. Watts 

V.P.'s & Assoc. Media Dirs William T. 

Kammerer, William J. Kennedy, Winston 
W. Kirchert, Martin J. Murphy 

Branch Offices 

8530 Wilshire Blvd., Beverly Hills, Calif. 

Phone: OLeander 5-9081 

V.P. In Charge. .Thomas F. McAndrews, Jr. 

80 Charlotte St., London W.C. 1, Eng. 

Phone: LAngham 3070 

Chmn., Jt. Mng. Dir John W. Hobson 

790 Bay St., Toronto 1, Ont. 
Phone: EMpire 6-2811 

Pres., Dir W. H. Reid 

3405 Addington Ave., Montreal, Can. 
Phone: HUnter 1-0344 

V.P. in Chg J. H. Randle 

Estimated Radio Billings: S3,000,000. 
Estimated TV Billings: §102,000,000. 

BATTEN, BARTON, DURSTINE & 
OSBORN, INC. 

383 Madison Ave., New York 17, N. Y. 



ADVERTISING AGENCIES 

Phone: ELdorado 5-5800 
AAAA— ABC— ABP— ANPA— AFA 

Chm. of Bd Bruce Barton 

Pres., Chm. Exec. Comm C. H. Brower 

Exec. ViVs E. A. Cashin, T. C. Dillon, 

Robert L. Foreman 

V.P.'s Clayton Huff, Herb Maneloveg, 

Wm. J. O'Donnell, James R. Schule, Alan 
M. Ward, Harry Olsen 
V.P., Mgr. Radio-TV. .. .Herminio Traviesas 
V.P., Radio-TV Prog. & Plan. . .George Polk 

Talent & Cast Nan Marquand 

Programming Steve Kaplan, Bill Brown 

Sports Tom Villante 

Radio Dir William Hoffman 

Live Prod., Tape, Clsd. Circuit. .Al Cantwell 

Radio Production Tom Anderson 

V.P., Film Prod Bernie Haber 

V.P., TV Art Larry Berger 

Radio-TV Bus. Mgr .Ed Marshall 

Network & Spot Co-ord Dick McKeever 

V.P., Pub. Rel Ralph Major 

Time Buyers Tom Breckenridge, 

Ted Brew, Hal Davis, Art Dunne, Tom 
Hill, Hope Martinez, Jackie Moore, Mai 
Murray, John Neilan, Jim North, Bob 
Perlstein, Al Randall, Walt Reinecke, Marv 
Shapiro, Ann Slattery, Jack Smith, Dick 
Swart, Bob Syers, Jacq Van Sluys Maes, 
Ted Wallower, Jack Winkelseth 

Branch Offices 
805 Peachtree St., N. E., Atlanta 8, Ga. 



THE FREDERICK-CLINTON CO. Inc. 


ADVERTISING 


545 Fifth Avenue New York 17, N. Y. 


MU 2-7433 



121 



ADVERTISING AGENCIES &&&qqg&&&g&&&&&&&&&$&&w®q®q®&&&&®&$& 



Phone: TRinity 5-8654 

Manager C. S. Slayman 

462 Boylston St., Boston 16, Mass. 
Phone: COpley 7-7800 

V.P. in Chg .R. 0. Howe 

Rand Building, Buffalo 3, N. Y. 
Phone: CLeveland 7915 

V.P. in Chg D. G. Casto 

919 N. Michigan Ave., Chicago 11, 111. 
Phone: SUperior 7-9200 

V.P. in Chg W. Tiss 

Nat. City Bank Bldg., Cleveland 14, Ohio 
Phone: TOwer 1-7270 

V.P. in Chg J. Fogarty 

223 Mercantile Continental Bldg. 

Dallas 1, Tex. 

Phone: Riverside 8-7247 

Manager J. McEntee 

1800 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 5-0620 

V.P. in Chg R. E. Anderson 

1717 N. Highland Ave., Hollywood 28, Calif. 
Phone: HOllywood 6-1641 

VJP. in Chg R. J. Stefen 

5820 Wilshire Blvd., Los Angeles 36, Calif. 
Phone: Webster 8-3188 

V.P. in Chg W. M. Starkey 

N. W. Bank Bldg., Minneapolis 2, Minn. 
Phone: FEderal 8-8401 

V.P. in Chg B. Chaney 

Grant Building, Pittsburgh 19, Pa. 

Phone: GRant 1-9900 

V.P. in Chg B. E. Vaughan 



BiEVER & STEIN 

PRODUCTIONS, mc 

527 MADISON AVENUE 

NEW YORK 22, N. Y. 

PL 3-1147 



Music For Commercials, 
Films, Industrials 




120 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 7-1122 

V.P. in Chg J. G. Motheral 

White-Henry-Stuart Bldg., Seattle 1, Wash. 
Phone: MAin 3-5500 

Manager W. G. Fitzsimons 

205 Harrison St., Syracuse 2, N. Y. 
Phone: HArrison 2-5319 

Manager Mrs. Helen Conn 

Dominion Sq. Bldg., Montreal 2, Can. 
Phone : UNiversity 8-2655 

V.P. in Chg W. S. Mowat 

2 Carlton St., Toronto 2, Ont. 
Phone: EMpire 3-9461 

V.P. in Chg. M. Hicks 

Canada Tr^st Bldg., Windsor, Ont. 
Phone: CLearwater 2-7757 

Manager J. F. Newby 

Estimated Radio Billings: $16,500,000. 
Estimated TV Billings: $75,000,000. 

ADRIAN BAUER AND 
ALAN TRIPP, INC. 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: KIngsley 5-7870 

ANPA— NBP 

Chairman of Board Adrian Bauer 

President Alan R. Tripp 

Vice Presidents David X. Miller, 

Roy L. Silver, E. Bradford Hening 

V.P., Radio & TV Dir Elmer F. Jaspan 

Pub. Rel. Dir Lloyd N. Newman 

Prod. Mgr Harold J. Gribbin 

Time Buyer Mrs. Stella Porter 

BEAN ADV. AGENCY 

136 N. Delaware St., Indianapolis 4, Ind. 

Phone: MElrose 7-4248 

Owner Harold Bean 

BEAUMONT, HELLER & SPERLING, 
INC. 

6th & Walnut Sts., Reading, Pa. 

Phone: FR 5-4311 

ABP— ANPA— ABC 

President Donald T. Beaumont 

V.P., Media Director J. L. Sperling 

V.P.'s R. A. Kline, 

N. H. Gimmy, J. H. Funk, K. W. Bailey 

Gen. Production Mgr H. Fetterhoff 

Publicity Director Alfred K. Walter 

Radio & TV Dir Miss Dee Hassler 

BEAUMONT & HOHMAN, INC. 

1299 Bush St., San Francisco 9, Calif. 

Phone: GRaystone 4-8446 

ANPA— APA— SNPA— NOAB 

Chairman W. C. Beaumont 

President H. A. Hohman 

Branch Offices 

6 N. Michigan Ave., Chicago 2, 111. 

Phone: RAndolph 6-6181 

Secretary, Treasurer George Hoefner 

Central Bldg., Seattle 4, Wash. 
Phone : MAin 4-0066 

Manager C. A. Beaumont 

530 W. 6th St., Los Angeles It, Calif. 



122 



&&&&&&&&&&&&&&&&&&*e&&&&&&&& ADVERTISING AGENCIES 



Phone: MAdison 2-2986 
Manager H. A. Hohman 

BENNETT ADVERTISING, Inc. 

1813 North Main, High Point, N. C. 

Phone: 8824151 

AAAA— ABP— ANP 

Pres., Treas Harold C. Bennett 

Exec. V.P Forrest L. Collier 

V.P.'s. .Robert Tracy, Robert Mc Kericher 

Radio-TV Dirs Ted Cramer, John Mayo 

Sec Thomas T. Evans 

Branch Offices 

217 S. McDowell, Raleigh, N. C. 

Phone TEmple 4.8903 

Mgr John Mayo 

1416 E. Morehead St., Charlotte, N. C. 

Phone: FRanklin 5-6088 

Exec. V.P Forrest L. Collier 

VICTOR A. BENNETT CO., INC. 

6 E. 45th St., New York 17, N. Y. 
Phone: MUrray Hill 7-2186 
, ABP— ANPA 

President Victor A. Bennett 

V.P., Radio-TV Dir Edward D. Kahn 

V.P., Mdse. Dir Robert L. Hoenshel 

V.P., Art Dir Robert Kane 

Copy Chief Raymond Browne 

Art Director Ralph Adamson 

Public Rel. Dir Leonard L. Davis, Jr. 

Media Director H. Eplward Lehman 

Space Buyer Herbert W. Thorne 

Production Mgr Vincent Polito 

Traffic Manager Harry Goldenberg 

Branch Offices 

1001 Connecticut Ave., N. W., Wash. 5, D. C. 

Phone: MEtropolitan 8-5982 

Mgr. Dir Paul L. Courtney 

1629 Russ Bldg., 235 Montgomery St., 

San Francisco, Calif. 

Phone: YUkon 1-0875 

Mgr. Dir M. M. Craig Spitz 

31 Ave du Prince Heritier, Brussels 15, 

Belgium 

Phone Brussels 34, 34, 80 

Mgr. Dir William N. Owens, Jr. 

Pemberton, Freeman, Bennett & Milne Ltd. 

550 Church St., Toronto 5, Ont., Canada 

Phone: WAlnut 4-8317 

Managing Director John M. Milne 

Pemberton, Freeman, Bennett & Milne Ltd. 

1410 Stanley St., Montreal, P.Q., Canada 

Phone: AVenue 8-9134 

Manager Rupert Mee 

Pemberton, Freeman, Bennett & Milne, Ltd. 

67 MarineSquare, Port-of-Spain, Trinidad 

Phone: 5087 

Managing Director E. A. Davey 

BENNETT ASSOCIATES, LTD. 

113 Park Lane, London, W. 1, England 

Phone: Hyde Park 1946 

V.P., Mgr. Dir Lawrence V. Fairhall 

BENTON & BOWLES, INC. 

666 Fifth Ave., New York 19, N. Y. 

Phone: JU 2-6200 

AAAA— ANPA— AP A— ABC 



Pres., Ch. Exec .Robert E. Lusk 

Chair, of Exec. Comm. Atherton W. Hobler 

Chair, of Board William R. Baker, Jr. 

Vice Bd. Chrmn H. O. Pattison, Jr. 

Exec. V.P.'s Alan Sidnam, William Hesse 

Sr. V.P. Adm Charles A. Pooler 

Sr. V.P., Plans Bd. Chmn L. T. Steele 

Sr. V.P., Plans Bd. Mem Geo. Chatfield 

V.P., Finance, Controller W. W. Vickery 

Treas., Ass't Sec'y Ralph Neuman 

Secretary A. M. Gilbert 

Vice President Kenneth McAllister 

V.P., Radio-TV & Media Lee Rich 

V.P., Dir. Radio-TV Pgmg Grant Tinker 

V.P., TV Comm. Prod. Mgr .Ray Lind 

V.P., Copy Chief Victor Bloede 

V.P. Chg. Research Richard F. Casey 

V.P. Merch. Dir Austin Johnson 

V.P. Personnel Frank W. Noettling 

V.P. Chg. Print Prod. & Art. .Austin Thomas 

Branch Offices 

6253 Hollywood Blvd., Hollywood 28, Calif. 

Phone: HOllywood 4-9151 

Vice President Albert Kaye 

1151 E. Memorial Blvd., Lakeland, Fla. 
Phone: MLtual 7-0631 

Vice President Harry E. Warren 

197 Knightsbridge (Lambe & Robinson) 

London SW 7, England 

Phone: KEnsington 1444 

Chairman Kenneth S. Robinson 

Managing Director John Cuff 

67 Avenue des Champs-Elysees, Paris 8E, 

France 

Phone: ELysees 92-75 

Jacques Hirsh 

7 Avenue de l'Astronomie, Brussels, Belgium 

Phone: 18.50.00 

Geo. Beaumont 

Estimated Radio Billings: $115,000. 

Estimated TV Billings: $71,800,000. 

BERGHOFF ASSOCIATES, INC. 

511 No. La Cienega Blvd., Los Angeles, 

Calif. 

Phone: OLympia 2-2850 

ABP— ANPA— ABC 

Pres., Bd. Chmn., 

Exec. Media Dir Jerry Berghoff 

Vice Pres., Sec Frances H. Berghoff 

V.P., Treasurer Diane C. Berghoff 

V.P., Radio-TV Time Buyer. .Marold Ross 

V.P., Radio-TV Dir Rick Lazaar 

Pub. Rel. Dir Don Oddesky 

Time Buyers & Accounts: J. Berghoff, M. 
Ross, R. Lazaar: Alladin Plastics, Baby Line 
Furniture Mfg., Bob Sorenson Chevrolet, D. 
Feinmon & Co., Max Factor, Filon Plastics, 
Foreign Div., Playlore Inc., Duplex Straw 
Dispenser Co., Stanley Chevrolet. 

BERMINGHAM, CASTLEMAN & 
PIERCE, INC 

234 East' 46th St., New York 17, N. Y. 
Phone: YUkon 6-8220 

AAAA— NOAB— ANPA— APA—NBP 

President Arch Bermingham 

Vice President Porter F. Leach 



123 



ADVERTISING AGENCIES &®®®®^3&®®®®®®®&&ze&&&&&&z&$®&&&®&z& 



GORDON BEST CO.. INC. 

228 N. LaSalle St., Chicago 1, 111. 
Phone: STate 2-5060 

Board Chairman .Gordon Best 

President Carl Post 

V.P.'s Anthony Hebel, Frank Morr, 

Richard Best 

Mgr., Radio-TV Dept .Helen Wood 

Time Buyer Jan Van Eekeren 

BLACKSTONE-STEINER CO., INC. 

221 West 57th St., New York 19, N .Y. 
Phone: Circle 6-0910 

President Jack Steiner 

Prod. Mgr H. Dobrin 

BLAINE-THOMPSON CO., INC. 

234 West 44th St., New York 36, N. Y. 

Phone: LO 4-0800 

ANPA— APA— ABC— NOAB— NBP 

President Albert Lee Lesser 

V.P.'s Fred Golden, Philip Solomon, 

Ingram Ash 

Controller P. F. Tuttle 

Production Mgr Paul Kutner 

Dir. of Publicity George Fenmore 

Media Director Lee Frankel 

BEN B. BLISS COMPANY, INC. 

574 Fifth Ave., New York, N. Y. 

Phone: BRyant 9-5228 

APA 

President Ben B. Bliss 

BOLAND ASSOCIATES 

755 Sansome St., San Francisco 11, Calif. 

Phone: YUkon 2-2960 

ABP 

President Barrv W. Boland 

V.P Foreman R. Thompson 

Dir. of Staff Svcs William G. Morrisey 

Sec'y Frances Scott 

Treas John Ebner 

Exec. Art Dir Paul Turley 

Media Buyer Constance Carter 

Production Mgr Robt. Schiller 

V.P., Tech. Acct. Super W. Lawson Jones 

Branch Office 

Boland Associates 

1060 Bishop St., Honolulu, Hawaii 

Phone: 5-8436 

President B. W. Boland 

Exec. V.P Foreman Thompson 

BOONE & CUMNHNGS 

3003 Louisiana, Houston 6, Tex. 
Phone: JAckson 8-5577 

Partners Malcolm Cummin gs, 

Graham Boone, Jr. 

Radio-TV Director Mrs. Lauri Reese 

Art Dir., Prod. Mgr Woods Robinson 

BOTSFORD, CONSTANTINE & 
GARDNER, INC. 

400 S.W. 6th Ave., Portland 4, Ore. 

Phone: CApitol 8-9541 

AAAA— ANPA— ABP 

Bd. Chairman David Botsford, Jr. 



President Joe Maguire 

Exec. Vice Pres Jack Buker 

Sr. VP's C.P. Constantine, Ray Andrews, 

Stanley Swanberg 
V.P.'s . . John Ashbaugh, Doug Murray, Tom 
Hallman, Bill Orthman, Dean Lierle, Bob 
Root, Hal Walker, Jerry Huff, Nat Bender, 
Peter Day 

Sec.-Treas Karl Bender 

Radio-TV Dir., Seattle Tom Blosl 

Radio-TV Dir., Portland Marilyn Lees 

Radio-TV Dir., San Fran Edie Curtiss 

Time Buyers & Accounts: Tom Blosl: Mc- 
Kales Service Stations, Olympia Brewing Co., 
Pacific Northern Airlines; Marilyn Lees: 
Blue Cross of Ore., Pacific Trailways, Kubla 
Khan Chinese Foods; Edie Curtiss: Filice & 
Perrelli Canning Co., Japan Air Lines, Nulaid 
Farmers Assn., Sego Milk. 

Branch Offices 

1400 Tower Bldg., Seattle 1, Wash. 

Phone: MAin 3-2384 

President Joseph Maguire 

Sr. V.P C. P. Constantine 

417 Market St., San Francisco 5, Calif. 
Phone: EXbrook 2-7565 

Ch. of Bd David M. Botsford, Jr. 

V.P Harold M. Walker 

(Chirurg & Cairns) 
130 E. 59th St., New York, N. Y. 
Phone: MUrray Hill 8-5800 
Estimated Radio & TV Billings: $1,000,000. 

BOWMAN, BLOCK & FATIN, INC. 

Rand Bldg., Buffalo 3, N. Y. 
Phone WA 0137 

President Albert A. Bowman 

Vice Pres N. V. Fatin 

Treasurer Nathaniel J. Block 

Radio-TV Dir Richard Mabry 

BOZELL & JACOBS, INC. 

510 Elrctric Bldg., Omaha 2, Nebraska 

Phone: 342-8030 

AAAA— ABP— ANPA— APA— NOAB— NBP 

Pres Morris E. Jacobs 

Exec. V.-P., Gen. Mgr F. C. Miller 

Radio-TV Dir Clair Gross 

V.P., Copy Ch Henrietta Kieser 

Production Manager. . .Sands F. Woodbridge 

Branch Offices 

205 N. LaSalle St., Chicago 1, 111. 

Phone: CEntral 6-0870 

Pres. & Manager Nathan E. Jacobs 

V.P., Radio-TV Dir P. Rouda 

1308 Tower Building, Seattle 1, Wash. 
Phone: MUtual 2-6027 

V.-P. & Manager R. H. Wensberg 

230 Park Ave., New York 17, N. Y. 
Phone : MUrray Hill 6-4700 

President Donald D. Hoover 

V.P., Radio-TV H. Fair 

1133 Pillsbury Bldg., Minneapolis 2, Minn. 
Phone: FEderal 9-8621 

V.-P. & Manager Sam Kaufman 

Radio-TV Dir., Time Buyer W. King 

402 Fairfield Bldg., Shreveport, La. 
Phone: 42-36124 



124 



&G&&&&&&&&&Q&&&&&&&&&&&&&&&&&&&&&&&&&Z ADVERTISING AGENCIES 



V.P., Manager .Walter T. Pfeiffer 

2122 Welch St., Houston 19, Texas 
Phone: JAckson 9-4981 

V.-P. & Manager Carlton Storey 

501 Sheraton Bldg., Washington, D. C. 
Phone: STerling 3-2406 

V.P. & Mgr Don Underwood 

15 Lewis St., Hartford, Conn. 
Phone: JA 5-1233 

V.P., Manager Herb Obermeyer 

1016 Baltimore Building, Kansas City 5, Mo. 
Phone: BAltimore 1-4997 

V.P., Manager Bert Bremson 

3921 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 9-1277 

V.P., Manager Vincent R. Fowler 

1803 N. Meridian, Indianapolis, Ind. 
Phone: WAlnut 3-4524 

V.P., Manager Chas. A. Gallup 

Radio-TV Dir R. Hall 

307 Benson Bldg., Sioux City, Iowa 

Phone: 5-8968 

V.P. & Mgr M. Bolstein 

ARTHUR BRAITSCH ADV. 

15 Westminster St., Providence 3, R. I. 

Phone: DE 1-4115 

ABP— ANPA— APA— NBP 

Radio Director Arthur Braitscli 

Time Buyer John A. Lorimer 

Estimated Radio Billings: $120,000 
Estimated TV Billings: $15,000. 

J. CARSON BRANTLEY ADV. 
AGENCY 

Owen Bldg., Salisbury, N. C. 
Phone: 900 

Pres.-Radio Dir J. Carson Brantley 

Treasurer A. R. Monroe 

A. R. BRASCH & SONS, ADV. 

10234 Fenkell, Detroit 38, Mich. 

Phone: UNiversity 4-0245 

Partners David & xMiles Brasch 

R. C. BRETH, INC. 

310 Pine St., Green Bay, Wise. 

Phone: HEmlock 2-4650 

ABP— APA— ANPA 

President R. C. Breth 

Vice-President Victor G. Geisel 

Secretary A. W. August 

BRINLEY ADVERTISING AGENCY 

4602 Cedar Street, Bellaire 101, Texas 

Phone: MAdison 3-8686 

ABP— SNPA— APA— NBP 

General Manager J. F. Brinlej 

Sec, Treas V. H. Brinley 

D. P. BROTHER & CO. 

General Motors Bldg.. Detroit 2, Mich. 

Phone: TRinity 2-8250 

AAAA— ANPA— ABP 

ABC— NOAB— APA 

Board Chairman D. P. Brother 

President Kenneth G. Manuel 

Sr. V.P.'s V. W. Canever, V. Corradi, 

S. Moyer, F. E. Egan 
V.P.,-Radio & TV Dir R. F. Reynolds 



Vice Presidents. . . .A. C. Cochrane, Jr., L. R. 

Mange, D. W. Walton, Walker Graham, 

R. F. Reynolds, David Wines, David B. 

Rank, R. L. Wolfe, L. E. Dean, John J. 

Remillet, Jr., C. Watts Wacker 

Secretary-Treas C. J. Rudesill 

Acct. Supvs V. W. Canever, S. Moyer 

Account Executives I. W. Beaton, T. R. 

Boyd, S. C. Brown, V. Corradi, J. C. Bar- 

busack, R. H. Iliff, T. W. Jipson, W. N. 

Lewton, T. H. Reid, H. P. Richardson, 

David Wines. 

V.P., Media Director C. Watts Wacker 

V.P., Art Director L. R. Mange 

Publicity Director W. H. Adams 

V.P., Creat. Dir David B. Rank 

Mdse. Dir J. R. Hendrickson 

Branch Offices 

3540 Wilshire, Los Angeles, Cal. 

Phone: DUnkirk 5-8288 

West Coast V.P. & Mgr.. .A. C. Cochrane, Jr. 

West Coast P.R. Dir T. H. Moriarty 

720 Fifth Ave., New York, N. Y. 

Phone: COlumbus 5-1004 

Manager F. E. Egan 

BROWN, E. H. ADV. AGENCY 

20 N. Wacker Dr., Chicago 6, 111. 

Phone: FRanklin 2-9494 

ABP— ANPA— APA— NBP— NOAB 

Owner E. H. Brown 

Consultant Irving R. Allen 

Production Mgr D. E. Meintzer 

Media Buyer Eleanore Noble 

THE CHARLES BRUNELLE CO. 

37 Lewis Street, Hartford 3, Conn. 
Phone: JAckson 7-0726 

President Charles Brunei 1 e 

Vice-President H. W. Knettell 

Production Manager J. C. Vanek 

BUCHANAN-THOMAS INC. 

5010 Underwood Ave., Omaha 32, Nebr. 

Phone: GLendale 6793 

ABP— ANPA— APA— NBP 

President, Creative Dir Robert E. Savage 

Consultant C. Buchanan, L. Thomas 

Copy Head R. R. Foster 

Production Manager Marge Seaberg 

Art Director Homer Irohardt 

BUNTIN & ASSOC, INC. 

Penthouse, James Robertson Hotel 

Nashville 3. Tenn. 

Phone: ALpine 4-8737 

SNPA— APA 

President Sinclair Butin 

V.P., Dir. Pub. Rel William A. Buntin 

V.P.'s. Thomas C. Buntin, James Noel Brown 
Sec.-Treas Miss Olean Holloway 

LEO BURNETT COMPANY, INC. 

Prudential Plaza, Chicago 1, 111. 

Phone: CEntral 6-5959 

AAAA— ABP— ANPA— NOAB 

Chairman of Board Leo Burnett 

Chmn. Exec. Comm Richard N. Heath 

President W. T. Young, Jr. 



125 



ADVERTISING AGENCIES *^q®®q®&®&&&&&®&$&$®q&$&&$&&&q&&&q®&& 



Senior V.P DeWitt O'Kieffe 

Exec. V.P.'s Draper Daniels, 

Jos. M. Greeley, Phillip Schaff, Jr. 

V.P., B'cstg. Prod. Div Lee Bland 

V.P., B'cstg. Business Div ..David Dole 

V.P., Radio-TV Dept Edw. M. Thiele 

V.P., Chg. TV. Comm Don Tennant 

V.P., TV Film Copy Supvr.. Nelson Winkless 

V.P., Copy Director .John Matthews 

V.P., Research Director John Coulson 

Branch Offices 

477 Madison Ave., New York 22, N. Y. 

Phone: PL 9-5959 

V.P., Mgr. Prog. Dept W. Mcllvaine 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: HOllywood 4-7374 

V.P. Hollywood. Wendell Williams 

Buhl Bldg., Detroit 26, Mich. 
Phone: WOodward 1-5959 

Manager W. Zippier 

Estimated Radio Billings: $4,200,000. 
Estimated TV Billings: $66,500,000. 

AD BUSCH, INC. 

425 Franklin St., Buffalo 2, N. Y. 
Phone: GArfield 3504 

Pres Addison F. Busch 

V.P Edmund J. Felt 

Sec.-Treas Florence O. Gandillot 

TV Dir David N. Getman 

Time Buyers Robert W. Cahoon, 

June W. Kreutzer 

BYER & BOWMAN ADVERTISING 

AGENCY, INC. 
66 So. 6th St., Columbus 15, O. 

Phone: CA 1-7751 
ABP— ANPA— APA— NBP— NOAB— AAAA 

Bd. Chairman Herbert Byer 

Pres Gus K. Bowman 

Exec. VP Joel M. Burghalter 

Treas Joseph P. Hughes 

Sec Gus K. Bowman, Jr. 

VP, Creat. Dir William Arter 

VP, TV Dir S. Neal Hallock 

VP's Herbert Wise, Leo A. McPherson 

VP, Pub. Rel. Dir Nicholas Popa 

Prod. Mgr. & Art Dir Harold Graham 

Time Buyer John Metzger 

HAROLD CABOT & CO., INC. 

136 Federal St., Boston 10, Mass. 

Phone: HAncock 6-7600 

AAAA— ANPA 

Board Chairman Harold Cabot 

President Edward F. Chase 

Sr. V.P William H. Ganick 

Exec. V.P James I. Summers 

VJVs Joseph R. Wallace, Eugene R. 

MacArthur, Harold Cabot, Jr. 

Radio-TV Dir H. Cabot, Jr. 

Best Media Dir Gene del Bianco 

CALDWELL, LARKIN & SIDENER- 
VAN RIPER, INC. 

Merchants Bank Bldg., Indianapolis 4, Ind. 

Phone: MElrose 2-6501 

APB— ANPA— APA— NBP 



Board Chairman Guernsey Van Riper 

President Howard C. Caldwell 

Exec. V.P Storey M. Larkin 

Radio-TV Dir Chas. Golling 

J. M. CAMP & COMPANY 

222 E. Willow, Wheaton, 111. 

Phone: MOntrose 8-8000 

ANPA 

President John M. Camp 

Account Spvsr.. . Grace R. Jordan 

Secretary Ruth S. Camp 

Time Buyers & Accounts: Marilyn F. 

Cook: Missions Televised, New Testament 

Lights, Voice of Revival, The Evangel Hour. 

Joyce Johnson: Radio Bible Class. Grace R. 

Jordan: Back to the Bible. 

Branch Offices 

45 E. 45th St., New York 17, N. Y. 

Phone: MUrray Hill 6-6488 

Exec.-in-Chg David L. Carlson 

2565 Melville Dr., San Marino, Calif. 

Phone: CUmberland 3-5943 

Exec.-in-Chg Con L. Robinson 

CAMPBELL, EMERY, HAUGHEY 
& LUTKINS 

8 Newbury St., Boston, Mass. 

President, Media Dir David R. Lutkins 

V.P. Copy Ch .Edgar R. Emery 

V.P. Art Dir George P. Campbell 

V.P William J. Haughey 

CAMPBELL-EWALD COMPANY 

General Motors Bldg., Detroit 2, Mich. 

Phone: TRinity 2-6200 

AAAA— ANPA— NOAB— APA— ABP 

Chairman of Board Henry G. Little 

President Thomas B. Adams 

Vice-Chmn. Bd., Sr. V.P J. T. Hartigan 

Chrmn. of Exec. Comm., Sr. V.P L. R. 

Nelson 

Exec. VJP.'s Colin Campbell, 

Clarance Hatch, Jr. 

Sr. V.P.'s Edward A. Schirmer, John H. 

Forshew, K. Jones 

Treasurer H. P. Cook 

Secy. & Personnel Dir S. J. Rozema 

Comptroller & Asst. Treas E. M. Talbert 

Vice-Presidents Halsey Davidson, 

George W. Davis, W. P. Stewart, W. H. 
Gage, Jr., W. W. Selover, J. L. Thornhill, 
C. C. Bennett, Jr., V. R. Bliss 

V.-P., Radio & TV Dir P. L. McHugh 

V.P., Media Dir Carl Georgi, Jr. 

V.P., Copy Director Walter B. Booth 

V.P., Art Director James N. Hastings 

V.P. Radio-TV Acct. Super H. L. Lucas 

Branch Offices 

488 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-3400 

V.-P. and Mgr Frank W. Townshend 

Radio & TV Dept A. J. Miranda III 

230 N. Michigan Avenue, Chicago 1, 111. 
Phone: CEntral 6-1946 

V.P. and Mgr V. R. Bliss 

1717 N. Highland Ave., Hollywood 28, Cal. 
Phone: HOllywood 9-2931 



126 



^^^^^^e^^e^^^^^^^^^^e ADVERTISING AGENCIES 



VJ* M West Coast Mgr Richard C. Francis 

V.P., Radio-TV Richard L. Eastland 

235 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 2-Q145 

V.-P. and Mgr. T. Milburn Johnston 

11 Pry or St., S.W., Atlanta 3, Ga. 
Phone: JAckson 4-3858 

Manager Arthur T. Duhaime 

1625 Eye St., N.W., Washington 6, D. C. 
Phone: REpuhlic 7-0015 

Manager L. Amos 

Bryan & Bullington Sts., Dallas 1, Texas 
Phone: Riverside 2-6889 

Manager Lome T. Denton 

4010 Washington Ave., Kansas City 11, Mo. 
Phone: Jefferson 1-5601 

Manager Robert K. Albright 

441 Vine St., Cincinnati 2, Ohio 
Phone: MAin 1-0500 

Manager D. A. LaFerte 

1700 Broadway, Denver 2, Colo. 
Phone: KEystone 4-4281 

Manager Richard H. Katerndahl 

Estimated Radio & TV Billings: $33,250,- 
000. 

CAMPBELL-MITHUN, INC. 

1300 Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone: FEderal 9-7383 

AAAA— ABP— ANPA— APA--NBP—NOAB 

Board Chairman Ray O. Mithun 

President Albert R. Whitman 

Asst. to President Eugene A. Peterson 

Exec. V.P Norman F. Best 

Vice-Presidents Kenneth D. Ruble 

B. E. Howard, R. L. Forrest, Arnold C. 
Aslakson, E. W. Burke, M. Oakley Bidwell, 
A. H. Lund, Charles R. Strotz, W. H. Case, 
K. R. Oelschlager 

Media Director Harry M. Johnson 

Production Dept. Mgr Glenn Adair 

Radio-TV Bus. Mgr Richard L. Stevens 

Secretary E. Brugette Flynn 

Treasurer Beatrice N. Sandquist 

TV Creative Supervisors G. F. Park, 

J. Roddy, G. Zimbelman 

Best. Co-ord R. F. Berg, G. M. Hill 

Time Buyers B. G. Leighton, R. O. Marti, 

F. P. Rolfes, M. Paul 

Branch Offices 

913 Palmolive Bldg., Chicago 11, 111. 

Phone: DElaware 7-7553 

Exec. V.P Lee A. Terrill 

1213 Hollywood Taft Bldg. 

Hollywood 28, Cal. 
Phone: HOllywood 2-0715 

V.P., Gen. Mgr Paul E. Morgan 

517 Munsey Bldg., Baltimore, Md. 
Phone: MU 5-0158 

Manager R. I. Preston 

Estimated Radio Billings: $5,500,000. 
Estimated TV Billings: $16,000,000. 

CASMIR ADVERTISING CO., INC. 

551 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-2014 



ABP— APA 

Pres., Treas Marvin Casmir 

Copy Ch., Radio Dir Nancy B. Wooten 

Art Dir William E. Burgess 

CAYTON, INC. 

9 East 40th St., New York 16, N. Y. 
Phone: LExington 2-1711 
ABP— ANPA— APA— NBP 

President William D'Arcy Cayton 

Secretary D. R. Roberts 

Art Director Bob Lee 

Media Dir Hy CrandalJ 

Radio-TV Time Buyer Lydia Crespo 

Creative Director Fred Ladd 

Publicity Director F. Butler 

NELSON CHESMAN ADVERTISING 

240 East 11th Street, Chattanooga 2, Tenn. 

Phone: AMherst 6-0021 

ABP— SNPA 

Pres Richard H. Leiper 

Secy.-Treas John Goss 

Time Buyers. .. .Vann Campbell, R. Leiper, 
Guy L. Smith III, Ted Brosseau, Frank 
Brosseau, Bruce Spencer 

Branch Offices 

710 Walnut St., Knoxville, Tenn. 

Phone: 3-6189 

Chief Exec Guv L. Smith III 

CHIRURG & CAIRNS, INC. 

130 E. 59th St., New York 22, N. Y. 

Phone: MUrray Hill 8-5800 

AAAA- ANPA— ABP— PP A— NBP— APA 

Bd. Chairman John A. Cairns 

President Wallace L. Shepardson 

Exec. V.P Thomas R. Vohs 

Asst. Treas Harold E. Lester 

Radio & TV Dir Channing M. Hadlock 

V.P., Media Dir Murray Thomas 

Assoc. Media Dir Charles S. Patterson 

Creative Director William Callender 

Art Director Harold Florian 

Time Buyer Jeanne M. Tregre 

Branch Offices 
824 Bolyston St., Chestnut Hill (Boston) 
67, Mass. 
Phone: REgent 4-1055 

Vice Chmn. of Bd James T. Chirurg 

V.P., Gen. Mgr T. Scott Costello 

Time Buyer Ruth Gaeta 

CLEMENTS COMPANY, INC. 

Horn Bldg., Philadelphia 3, Pa. 

Phone: LOcust 3-0236 

ANPA 

President Alice V. Clements 

V.P. & Copy Chief Elizabeth M. Zindel 

V.P. & Acct. Exec Robert H. Smith 

V.P., Art Dir Stanley F. Squire 

Treas., Dir. of TV David S. Roberts 

Secy. & Space Buyer Katherine E. King 

Time Buyer Alvin L. King 

COHEN & ALESHIRE, INC. 
41 East 42nd St., N. Y. 17, N. Y. 

Phone: OX 7-0660 

AAAA— ABC— ABP— ANPA— NPB 

Chairman Harry B. Cohen 



127 



ADVERTISING AGENCIES 

President Edward Aleshire 

Exec. V.P Francis X. Brady 

V.P., Sec'y Harry B. Cohen, Jr. 

V.P., Prod. Mgr .Oscar Fileppo 

Dir., TV-Radio Robert Wahl 

Dir., Best. Media Beth Black 

Time Buyer Robert Turner 

COHON, HERBERT W., CO., INC. 

565 Fifth Ave., New York 17, N. Y. 

Phone: OXford 7-9277 

APA— ABP— ANPA 

Pres., Media Dir Herbert W. Cohon 

V.P., Art Dir Irving M. Cohon 

Acct. Execs H. W. Cohon, I. M. Cohon, 

W. A. Schmitt 

COLE, FISCHER & ROGOW, INC. 

445 Park Ave., New York 22, N. Y. 
Phone: PLaza 1-1780 

Chairman of the Board M. R. Cole 

President L. Esmond 

Vice-President A. Moss. 

Radio-TV Time Buyer Jackson Dube 

COMPTON ADVERTISING, INC. 

625 Madison Ave., N. Y. 22, N. Y. 

Phone: PLaza 4-1100 

AAAA— ABC— ANPA— APA— NBP 

NOAB— ABP 

Bd. Chrmn., Dir Robert D. Holbrook 

President, Director Barton A. Cummings 

Exec. V. Pres., Dir Allen F. Flouton 

Exec. V. Pres., Dir Jack P. Rees 

Sr. V.P.'s, Dirs Henry R. Bankart, Bruce 

A. Baker, Williard J. Heggen, Anderson F. 
Hewitt, E. Dean Landis, Wilson A. Shelton 

Sr. V.P., Dir Henry A. Haines 

Sec, Asst. Treas Charles J. Gizerian 

V.P., Research Dir Edward Battey 

V.P., TV Commercials Frank Brandt 

Head Time Buyer Graham Hay 

Radio-TV Traffic Mgr Maria Sutherland 

V.-P. & Dir. Radio-TV 

Programming Lewis H. Titterton 

V.-P. & Dir. of Media Frank B. Kemp 

Vice President Carvel Nelson 

Branch Offices 

200 S. Michigan Ave., Chicago 4, 111. 

Phone: HArrison 7-9822 

Sr. V.P., Mgr E. Dean Landis 

6505 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: OLive 3-0100 

V.P., Manager Alvin Kabaker 

703 Market St., San Francisco, Calif. 
Phone: GArfield 1-4854 

V.P., Manager Richard E. Goebe] 

Estimated Radio Billings: $1,700,000. 
Estimated TV Billings: $47,500,000. 

COMSTOCK & COMPANY 

651 Delaware Avenue, Buffalo 2, N. Y. 
Phone: TT 5-6187 

Partners Henry W. Comstock* 

H. Earl Close 
Exec. Dir. Radio-TV. . .Everett L. Thompson 
Ass't. Dir., TV-Radio H. C. Schellenberg 



ROBERT CONAHAY, INC. 

261 Madison Ave., N. Y. 16, N. Y. 
Phone: MUrray Hill 2-5645 

President Robert S. Conahay 

Exec. V.P Edward J. Gardner 

Secretary Robert Conahay III 

V.-P. & Copy Chief Frank Denman 

Market Research Norman Skinner 

Production Mgr John S. Wassmer 

Media Dir., Space & 

Time Buyer Marie Hughes 

Art Director Achille Pelizzari 

THE CONDON COMPANY 

Perkins Bldg., 11th & A Sts., Tacoma 2, Wash. 

Phone: MArket 7-8155 

ABP— ANPA— APA— AAAA— NOAB 

Partners. . .Victor Kaufman, Harold C. Dixon 

Art Dir Daniel J. Snope 

Production Mgr Mildred Nelson 

CONROY ADVERTISING, INC. 

519 Busby Drive., San Antonio 9, Tex. 

Phone: TAylor 4-7211 
AAAA— ABP— ANPA— NPA—SNPA 

President Thomas F. Conroy 

Vice Pres Mrs. Thomas F. Conroy 

Media Director Mary Kay Irwin 

Art Director Bob Colman 

CO-ORDINATED MARKETING 
AGENCY, INC. 

575 Lexington Ave., N. Y. C. 22 

Phone: PL 2-1700 

ABP 

Bd. Chmn., Pres., TV Prod.. .Lester L. Wolff 

Exec. V.P., Prod., Time Byr Irving Herz 

V.P Morris M. Winer 

V.P., Radio-TV Dir Arthur A. Peltz 

Assoc. Prod Walter Reed 

COX & TANZ ADVERTISING 

333 S. 21st St., Philadelphia 3, Pa. 
Phone: LOcust 3-7502 

Owner Eugene R. Tanz 

TV Director J. Kirkconnell 

Continuity Director Paul Stern 

Art Director. R. Rivers 

Prod. Mgr., Media Dir R. D. DiCarlo 

JOHN GILBERT CRAIG ADV., INC. 

913 Washington St., Wilmington 99, Del. 

Phone: OLympia 5-6185 

ABP— ANPA— APA— NBP 

President J. Gorman Walsh 

Sec.-Treas. Kathleen A. Walsh 

Vice Pres Ruth Craig 

Account Executives J. Gorman Walsh, 

Kathleen A. Walsh 
Media Buyers Ralph R. Swann, B. Bell 

THE CRAMER-KRASSELT CO. 

733 North Van Buren St., Milwaukee 2, Wis. 
Phone: BRoadway 6-3500 

President A. W. Seiler 

Exec. Vice-President H. N. Pasteur 

Exec. Vice-Pres.-Treas C. W. Faude 

Vice-Pres., Sec L. H. Ness 



128 



^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^' ADVERTISING AGENCIES 



Vice-Presidents H. Dyson, C. H. Brehm, 

R. F. Timm, R. L. Christiansen, M. A. Lem- 

kuhl, D. V. Malec, D. G. Mitchem, R. B. 

Skeen, G. Soldatos, G. L. Staudt, T. J. Wing 

V.P., Radio-TV Roger W. LeGrand 

Radio Time Buyer.. Loretta Mahar 

V.P., Dir. of Research H. V. Swenson 

Production Manager II. J. Fink 

Art Director A. H. Bierman 

CUNNINGHAM & WALSH, INC. 

260 Madison Ave., New York 16, N. Y. 

Phone: MUrrav Hill 3-4900 

AAAA— ANPA— ABP— AFA— ANA 

Bd. Chmn J. P. Cunningham 

President Robert R. Newell 

Sr. Exec. V.P. William W. Mulvey 

Sr. V.P., Chm. Ex. Comm C. R. Giegerich 

Senior V.P.'s C. W. Nichols, Jr., 

Herbert S. Fox, J. D. Nelson, Jr., Conklin 
Mann, Newman F. McEvoy, E. H. Calhoun, 
Herbert Thwaite, A. C. Chevins, Shelton 
Weeks, Howard Johnson 

Sr. V.P., Secy Edward G. Comstock 

Sr. V.P., Treas George A. McMoran 

V.P., Radio-TV Wm. Templeton 

V.P., Dir. Comm. Prod William LaCava 

V.P., Dir. Programming Jerome Feniger 

Business Manager Edward F. Moore 

Branch Offices 

6 N. Michigan Ave., Chicago 2, 111. 

Phone: ANdover 3-3.138 

Exec. V.P .Ivan Hill 

3424 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DU 8-0591 

V.P., Manager Reg. W. Twiggs 

1660 Bush St., San Francisco 9, Calif. 
Phone: PRospect 6-2600 

Exec. V.P Robert Dailey 

Senior V.P Robert Brisacher 

706 Melrose Bldg., Houston 2, Tex. 
Phone: CApital 8-6143 

Manager Thos. E. Graham 

Estimated Radio & TV Billings: $23,000,- 
000. 

CURTIS ADVERTISING 
COMPANY 

1 Park Ave., New York, N. Y. 

Phone: LE 2-3544 

APA 

President Lawrence R. Curtis 

Vice-President R. D. Nathan 

Secy.-Treas Rose Berg 

Art Director Max Kerr 

Publicity Director I. Nichols 

Radio-TV Dir Dave Nathan 

DANCER-FITZGERALD-SAMPLE, 
INC. 

347 Madison Ave., New York 17, N. Y. 

Phone: ORegon 9-0600 

AAAA— ANPA— ABC— AFA 

President Clifford L. Fitzgerald 

Exec. V.P Chester T. Birch 

Admin. V.P., Sec'y Fred T. Leighty 

V.P., Treas W. F. Maughan 

V.P., Radio-TV Dir J. J. Neale 



V.P., Prog. Prod David 0. Nyren 

V.P., Radio-TV Comm. 

Prod Norman Mathews 

Sr. V.P.'s L. O. Brown, S. J. Hamilton, 

G. H. Johnson, G. G. Tormey. 

Branch Offices 

221 N. La Salle Street, Chicago 1, 111. 

Phone: FI 6-4700 

Sr. Vice-Pres F. Sewall Gardner 

1680 N. Vine St., Hollywood 28, Cal. 
Phone: HOllywood 2-3256 

V.P., Gen. Mgr Betty O'Hara 

920 Russ Bldg., San Francisco 4, Cal. 
Phone: DO 2-5107 

V.P., Gen. Mgr Lawrence Dunham 

200 St. Clair Ave. West, Toronto 7, Ontario 
Phone WAlnut 4-8425 

V.P. & Mgr. Gilbert Nunns 

333 W. 1st St., Dayton 2, O. 
Phone: BAldwin 6-2492 

Admin. Mgr Thomas Pritchard 

Estimated Radio Billings: $10,000,000. 
Estimated TV Billings: $55,000,000. 

DANIEL & CHARLES, INC. 

185 Madison Ave., New York 16, N. Y. 

Phone: MUrray Hill 6-7288 

ANPA— APA— PPA 

Ch. of Bd Charles Goldschmidt 

President Daniel S. Karsch 

V.P., Radio-TV Prod Lincoln Diamant 

Time Buyers Tory Jacobs, Bernie Gut- 

mann, Doris Gould, Isabelle Stannard 

D'ARCY ADVERTISING CO. 

Missouri Pacific Bldg., St. Louis 3, Mo. 

Phone: CEntral 1-6700 

AFA— AAAA— ABP— ANPA— ABC 

President Harry W. Chesley, Jr. 

Vice Pres Marvin D. McQueen 

V.P., Mgr. Radio-TV Harry K. Renfro 

V.P., Mgr. Radio-TV R. E. Johnson 

V.P., Treas E. D. Cronk 

V.P., Art Dir Gene M. Kowall 

Branch Offices 

430 Park Ave., N. Y. 22, N. Y. 

Phone: PLaza 8-2600 

Chm. of Bd Robt. M. Ganger 

V.P., Mgr J. Y. Brown 

55 Public Sq., Cleveland 13, O. 
Phone: TOwer 1-3911 

Vice-President, Mgr Stanley P. Seward 

75 Bloor St. W., Toronto, Ontario, Can. 
Phone: WAlnut 1-3135 

Vice-President, Mgr J. Payne 

75 Eighth St. N.E., Atlanta 9, Ga. 
Phone: TR 5-0611 

Vice-President M. L. Boyd, Jr. 

3540 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-3171 

Vice President Vern Eastman 

Prudential Plaza, Chicago, 111. 
Phone: Michigan 2-5332 

Vice President W. C. Edwards 

Mgr., Radio-TV Dept R. Young 

Time Buyer D. Henry 

Texas NatT Bank Bldg., Houston 2, Texas 



129 



ADVERTISING AGENCIES t&&&&&&®&®®&$Q&z®$®&®&&®®&&z&&&&&$&&&&i 



Phone: CApitol 4-9751 

Vice-President J. Bob Wilson 

2772 4th Ave., San Diego 3, Calif. 

V.P. & Mgr G. E. Vinson 

Time Buyer Valentine Caldwell 

Estimated Radio & TV Billings: $26,500,- 
000 

DAVIS-HARRISON-SIMMONDS 

11032 Magnolia Blvd., No. Hollywood, Calif, 
Phone: TRiangle 7-5358 

President Don L. Davis 

V.P.'s M. S. Davis, R. Vaughn, 

S. Sloane, B. Hurless 
Radio-TV Dir Dawnelle M. Davis 

THE IRVING DAVIS ADV, AGENCY 

151 West 51st St., New York 19, N. Y. 

Phone: Circle 7-1870 

APA— ABP 

Owner Irving Davis 

DEUTSCH & SHEA, INC. 

230 West 41st St., New York 18, N. Y. 

Phone: LOngacre 4-5900 

ABP— AAAA— ANPA 

President A. R. Deutsch 

V.P V. M. Evans 

Research Dir F. Coss 

DITTMAN & KANE, INC. ADV. 

225 S. 15th St., Philadelphia 2, Pa. 
Phone: PE 5-1546 

Pres. & Treas Jessie Kane Gimbel 

Vice President Paul Kane 

Secretary Emanuel Horwitz 

Art Dir Richard K. Collins 

Radio-TV Dir Phoebe J. Dorfman 

DOE-ANDERSON ADV. AGENCY 

315 Commonwealth Bldg., Louisville 2, Ky. 

Phone: JUniper 5-3193 

ANPA— ABP 

President, Treas W. Anderson 

V.P Larry Barker 

Sec, Media Buyer Miss G. P. Wagner 

Time Buyer & Accounts: Miss G. P. Wag- 
ner: Federal Chemical Co., Pratt Labs, GE, 
Community Relations, Hannah Motors Co. 
Estimated Radio Billings: $41,000, 
Estimated TV Billings: $52,000. 

DOHERTY, CLIFFORD, STEERS & 
SHENFIELD, INC. 

530 Fifth Ave., New York 36, N. Y. 

Phone: YUkon 6-6500 

AAAA— ABC— ABP— ANPA 

Chr. of the Bd Donald K. Clifford 

Pres William E. Steers 

Treasurer Robert P. Clark 

V.P. & Sec Wm. E. Holden 

Sr. V.P.'s. . .James F. Egan, Harry M. Ireland 
V.P., Chg. TV-Radio 

Prog. & Prod Stanley J. Quinn 

V.P., Sr. Comm. Producer Russell Ford 

V.P.'s .... Francis J. Doherty, Stever Aubrey, 
Michael Barnett, Jack Benoze, Philip 



Brooks, R. Richard Carens, Alfred J. Car- 
ter, Robert M. Curtis, Robert C. Doherty, 
Robert Dolobowsky, Francis X. Dowd, 
Richard Fehr, Robert C. Finnie, Howard S. 
Foley, Harold P. Gerhardt, Lawrence J. 
Hubbard, Eugene Hulshizer, Robert C. Kel- 
ly, Henry L. Musger, Kenneth W. Price, 
Donald H. Quinn, Gail Raphael, John R. 
Rockwell, Sheldon Sosna, William Stollo- 
witz, Robert E. Timmerman, Dean G. Van 
Nest, Samuel B. Vitt, William Wall, Charles 
A. Winchester, Thaine A. Youst. 
Time Buyers & Accounts: Robert Wid- 
holm: Grove Labs; Cigar Institute of Ameri- 
ca; Sonotone Corp.; Kimberly-Clark; Bristol- 
Myers; Standard Triumph Motor Co.; John 
Paton, Inc. Don H. Miller: Better Vision In- 
stitute, Borden Co.; Bristol-Myers, Stuart 
Eckert: Chunky Chocolate Corp.; Northam 
Warren Corp.; C. F. Mueller; Noxzema 
Chemical; Bristol-Myers; Geo. Wiedemann 
Brewing. Richard Olsen: Jackson Brewing 
Co. Louis Bullock: Chemway; Eastman 
Chemical; Roche Labs; Borden Co.; Shulton. 
Branch Office 
8734 Sunset Blvd., Hollywood 46, Calif. 
Phone: OLeander 5-8950 

Mgr Ernest Ricca 

Estimated Radio Billings: $2,000,000. 
Estimated TV Billings: $14,800,000. 

RALPH L. DOMBROWER CO., INC. 

Dombrower Bldg., 11 E. Franklin St. 

Richmond 19, Va. 

Phone: Milton 3-1113 

Pres.-Treas Ralph L. Dombrower, Si. 

V.P., Time Buyer. .Ralph L. Dombrower, Jr. 

Sec'y Malcolm B. Dombrower 

Art Director Hobart Britton 

Radio, TV Dir., Talent 

Buyer T. Michaux Moody 

Media Dir Janet Hanson 

Branch Office 

Woodward Bldg., 15th & II Sts., N.W., 

Washington, D. C. 

Phone: REpublic 7-1420 

Manager Philip Rosenfeld 

DONAHUE & COE, INC. 

1271 Ave. of Amer, New York 20, N. Y. 

Phone: Circle 5-1000 

ABP— ANPA 

Chm. of Board Edward J. Churchill 

President Donald E. West 

Ch. Exec. Comm Walter Weir 

V.P. Chg. Media Gerald T. Arthur 

V.P. TV-Radio Dept Carl Rigrod 

Bus. Mgr. TV-Radio Evelyn Lee Jones 

Media Dept. Mgr Gordon Vanderwarker 

Time Buyers. . .Marie Coleman, Harry Dur- 
ando, Peter Dalton, Stuart Kaufman, Cliff 
Greenspan. 

Branch Offices 
3243 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 1-2221 



130 



£^3^^^^^^<£«^^^^^^£^^^3^^ ADVERTISING AGENCIES 



Exec. V.P., Gen. Mgr Richard C. Moses 

1010 St. Catherine St., W. Montreal 2, Que. 
Phone: UN 6-8851 

.Managing Dir Wilfred J. LaVigne 

Estimated Radio-TV Billings: $9,500,000. 

DONALL & HARMAN INC. 

488 Madison Ave., New York 22, N. Y. 
Phone: JUdson 2-6016 

Pies., Treas Elihu E. Harris 

V.P Warren Steibel 

Copy Dept. Mgr Elise Alberts 

Media Director Florence Schwartz 

Promotion Dir F. Gagliano 

W. B. DONER & COMPANY 

Washington Blvd. Bldg., Detroit 26, Mich. 

Phone: WOodward 5-7400 

AAAA— ANPA— ANA 

President W. B. Doner 

V.P., Dir Charles E. Rosen 

V.P.'s Felix Hower, Herbert Fried, 

Sanford Hirschberg 

Treasurer Julian A. Grace 

Secretary Ben Goldstein 

Radio-TV Dir's.. . .Milford Kostman, Edward 
Trahan 

Time Buyers Ellen Dryer, Robert Smith, 

Emanuel Klein, Michael Fabian, Freida 
Weiss, Jody Cunningham, Bonnie Rogers, 
Gil Savitzky 

Branch Offices • 

35 E. Wacker Dr., Chicago, 111. 

Phone: ANdover 3-7800 

President Marvin H. Frank 

2225 N. Charles St., Baltimore 18, Md. 
Phone: BElmont 5-1212 

Vice Pres Herb Fried 

Lewis Tower Bldg., Philadelphia 2, Pa. 
Phone: PEnnypacker 5-6804 

Exec. V.P Murray Firestone 

400 Madison Ave., New York 17, N. Y. 
Phone: PLaza 3-0900 

President Sidney Garfield 

Estimated Radio Billings: $6,000,000 
Estimated TV Billings: $10,000,000 

DOREMUS & COMPANY 

120 Broadway, New York 5, N. Y. 

Phone: WOrth 4-0700 

ABP— ANPA 

Chairman of Board Wm. H. Long, Jr. 

Vice-Board Chairman. . .Walter H. Burnham 

President Louis W. Munro 

V.P., Secy., Treas Richard E. Williams 

V.P., Prod. Mgr Devvey B. Holland 

Exec. V.P George Erickson 

Radio & TV Dir Vincent H. Coryell, Jr. 

Branch Offices 

208 S. LaSalJe St., Chicago 4, 111. 

Phone: CEntral 6-9132 

V.P. & Res. Mgr Chas. C. Greene 

60 Batterymarch St., Boston 10, Mass. 
Phone: HUbbard 2-5665 

Vice Pres. in Chg W. J. Sheehan 

425 Bush St., San Francisco 8, Cal. 

Phone: Yukon 2-4080 

V.P., Pacific Coast Mgr Ronald Brindley 



DOREMUS-ESHLEMAN CO. 

1616 Walnut St., Philadelphia 3, Pa. 
Phone: KIngsley 5-0700 

V.P., Gen. Mgr E. Howard York, III 

Vice Presidents L. H. Greenhouse, 

P. Livingston, James Spillan 

Media Dir Benjamin Busch 

Publicity Dir John Skelly 

JOHN C. DOWD, INC. 

212 Park Square Bldg., Boston 16, Mass. 

Phone: HUbbard 2-8050 

ANPA— NBP 

President JohnC. Dowd 

Exec, Asst. to Pres Linus Travers 

Exec. V.P., Secy Edward D. Parent 

V.P.'s T. Frank Duffy, 

J. F. Neary, J. N. McKenzie, Will A. Daven- 
port 

Radio & TV Dir Joseph L. Tully 

Space Radio Time Buyer, 

Media Dir Wm. Monaghan 

DOYLE DANE BERNBACH, INC. 

20 W. 43rd St., New York 36, N. Y. 

Phone: LOngacre 4-1234 
AAAA— AB C— ABP— ANPA— AFA 

President William Bernbach 

Exec. Vice Pres Ned Doyle 

V.P., Gen. Mgr Maxwell Dane 

V.P Ted H. Factor 

V.P., Art Director Robert Gage 

V.P.'s Edward Russell, Joseph R. Daly 

Plans, Director, V.P Marvin Corwin 

Time Buyers. . .Charlotte Corbett, Nat Rind, 
Gerard Gilard, Jeane Jaffe 

Media Director Albert Petcavage 

Radio-TV Director Don Trevor 

T.V Producers E. Hartman, J. Walker 

Dir., Radio-TV Pgms J. Egan 

Branch Offices 

6399 Wilshire Blvd., Los Angeles 48, Calif. 

Phone: OLive 3-8080 

Vice President T. H. Factor 

Media Dir., Space, 

Time Buyer J. Sachs 

Radio-TV Prod Bob Gips 

20 N. Wacker Dr., Chicago, 111. 
Phone: FI 6-8860 

V.P Fred Klein 

Estimated Radio & TV Billings: $16,500,- 
000. 

DURAND ADVERTISING, INC. 

19 West 44th St., New York 36, N. Y. 
Phone: YU 6-2777 

President Louis C. Goldman 

Vice Pres Irv Clare 

Secretary Vincent Russo Jr. 

Time Buyers Vince Zito, Lou Goldman 

ROY S. DURSTINE, INC. 

655 Madison Ave., New York 21, N. Y. 

Phone: TE 8-4600 

AAAA— ABC— ANPA 

President, Treas Roy S. Durstine 

Secretary Virginia G. Durstine 

Asst. Treas Mae E. Madden 

1714 Stockton St., San Francisco, Calif. 
Phone: EXbrook 7-0456 



131 



ADVERTISING AGENCIES ^&®®®®&&®&&z®&®q®®&$®®q&&$q&q®&&®®®^ 



Bd. Chmn Roy S. Durstine 

President Niel Heard 

V.P. & Treas John Emmart 

V.P. & Sec A. F. Becker 

EDELSTEIN-NELSON ADV. 
AGENCY, INC. 

203 N. Wabash Ave., Chicago 1, 111. 

Phone: DEarborn 2-5976 

ABP— APA 

President Edward Edelstein 

Secretary Laura Edelstein 

Art Dir Robert Savlin 

Prod. Mgr., Radio Mary Brown 

Copy Chief Henry Hyett 

ELLINGTON & CO., INC. 

535 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-4300 
ANPA— APA— NOAB— PPA— ABC 

Chairman Jesse T. Ellington 

Co-Chairman Chauncey L. Lartdon 

President William A. Barter 

Admin. V.P J. C. Hochreiter 

V.P., Radio-TV Dir A. Burke Crotty 

Vice Presidents Charles 

Marshall, Hugh Lewis, Howard Rigby, Ter- 
ence McGrath, Ernest Byfield, Jr., Henry 
Covington, Franklyn Dyson, Davis Snow 

Treas Edward Lloyd 

Radio-TV Time Buyer Daniel Kane 

ELLIS ADVERTISING CO. 

Hotel Statler-Hilton, Buffalo 2, N. Y. 

Phone: CI. 67»0 
ABP— APA— ANPA— NOAB— NBP 

Partners Michael F. Ellis, 

Jerome R. Ellis 

Acct. Execs Michael F. Ellis, Jr., 

Maxwell E. Ellis, Seymour Goodman, Karl 
Manhardt 

Radio Director Barbara Blinderman 

TV Director Beatrice Haniford 

Art Dir James Howes 

Prod. Mgr Richard Joseph 

Controller Sanford Satuloff 

Branch Offices 

65 East 55th St., New York 22, N. Y. 

Phone: PLaza 1-2323 

President Curt J. Mann 

EMBRY, TALLY, INC. 

150 S.E. Third Ave., Miami 32, Fla. 

Phone: FRanklin 1-3621 

ANPA— SNPA 

President T. H. Embry 

V.P., Creative Dir Gifford Thayer 

Radio-TV Dir Jack Buekholtz 

EMERY ADVERTISING CORP. 

1201 St. Paul St., Baltimore 2, Md. 
Phone: PLaza 2-2393 
ANPA— APA— NBP 

President Herbert C. Schuckle 

Exec. V.P M. E. Busch 

V.P. Radio-TV Marshall Hawks 

ERWIN WASEY, RUTHRAUFF & 
RYAN, INC. 

711 Third Ave., New York 17, N. Y. 



Phone: OXford 7-4500 
AAAA— ABP— ANPA 

President David B. Williams 

Chrmn. Fin. Comm Howt.rd D. Williams 

Exec. V.P. & Sec James B. Briggs 

Exec. V.P. & Gen. Mgr Harry D. Way 

V.P. & Treas K. J. Worland 

V.P., Int. Dept. Dir.. John D. Hayes 

V.P. & Radio-TV Dir Rollo W. Hunter 

V.P. & Research Dir Robert Aledort 

Pub. Rel., Pub. Dir Phillips Fewsmith 

Controller R. J. Passanant 

Asst. Sec Norman Lewis 

Exec. Art Dir .Louis Dijoseph 

Copy Chief Gerald Miller 

Media Dir M. Richfield 

Media Grp. Super William M. Hunter 

Head Time Buyer Richard Bunbury 

Sales Prom. Dir R. M. Fishel 

Prod. Mgr George Cisneros 

Traffic Mgr Andrew F. Kops 

Librarian Mary Wilson 

Acct. Execs Frederick J. Burghard; 

Thomas E. Barnett; Robt. I. David; John 
F. Hogan, V.P.; John M. Keavey, V.P.; 
Arthur H. Laurence; Wm. Campbell; Basil 
W. Matthews, V.P.; W. Roger Cooper; 
P. W. Grover; J. Preston Selvage, Jr.; Wm. 
C. Stakenburg; H. Summer Sternberg; 
Albert Tilt III, V.P.; Herbert A. Thomp- 
son; Peter G. White, Joseph H. Buchanan; 
Anthony L. Carrafiello ; Jerry Juliano ; 
Gary J. Korn; John A. L. Mann; Richard 
E. Marsh; Joseph W. Nash; G. C. Wiswell; 
Albert Wilson; Granville Worrell, III, 
V.P.; JohnS. Budd 

Branch Offices 
360 N. Michigan Ave., Chicago 1, 111. 
Phone: Financial 6-1833 
rJxec. Comm. Chmn., Central Div. 

Gen. Mgr .Roswell W. Metzger 

Exec. V.P.'s Wm. D. Watson, B. Groseth 

Vice President Lorry R. Northrup 

V.P., Radio-TV Dir George B. Anderson 

V.P., Media John L. Gwynn 

V.P., Ch. Time Buyer Holly Shively 

5045 Wilshire Blvd., Los Angeles 36, Calif. 

Phone: WEbster 1-1211 
Exec. V.P., W. Div. Gen. 

Mgr Emmett C. McGaughey 

V.P., & Res. Dir Roger M. Johnson 

V.P., Radio-TV Dir Robert L. Redd 

Radio-TV Prod. Dir Edwin T. Morgan 

Suite 515, Adolphus Tower, Dallas 2, Texas 
Phone: Riverside 1-6453 

V.P., Mgr Alex G. Pappas 

Suite 307, Old Nat'l Ins. Bldg., Houston 4, 

Texas 

Phone: JAckson 4-7531 

V.P., Mgr T. F. Keadv 

Radio-TV Time Buyer Mary K. Mansell 

3 Penn Center, Philadelphia 2, Pa. 
Phone: LOcust 4-3551 

V.P., Mgr Horace D. Nalle 

Radio-TV Time Buyer Joan M. Donahue 

Porter Bldg., Pittsburgh 19, Pa. 
Phone: GRant 1-4451 



132 



£^^^^^^^^^^^^^^^^^^^ ADVERTISING AGENCIES 



Sr. V.P., Gen. Mgr.. .Frederick R. Etchen, Jr. 

Radio-TV Dir Yale M. Shafer 

IBM Bldg., 690 N. Robert St. 

St. Paul 1, Minn. 

Phone: CApital 7-7501 

Sr. V.P., Mgr James A. Walker 

140 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 2-4616 

V.P., Mgr Frank A. Helton 

International Offices: 
30 Eastbourne Terrace, London W 2., Eng. 

Man. Dir Walter Graebner 

4 Archbold Terrace, Jesmond, 
Newcastle-on-Tyne, England 

Man Charles Fullerton 

90 Sveavagen, Stockholm, Sweden 

Pres Hans Stenbeck 

610 Church St., Toronto 5, Ont., Canada 

V.P Edward Karthaus 

Ashfield House, 402 Sauchiehall St., 
Glasgow C2, Scotland 

Man J. H. Weir 

Estimated Radio Billings: $5,400,000. 
Estimated TV Billings: $14,500,000. 

WILLIAM ESTY COMPANY, INC. 

100 E. 42nd St., New York 17, N. Y. 
Phone: OXford 7-1600 
AAAA— ANPA— APA 

Board Chairman James J. Houlahan 

President J. Peace 

Vice Bd. Chmn Dr. Wallach H. Wulfeck 

Sr. V.P Wil P. Booth 

Treasurer E. H. Cummings 

V.P., TV Dir Mitchell Johnson 

V.P. Chg. TV, Radio 

Commercial Joseph Fort??! 

V.P., Media Dir Mark F. Byrne 

Time Buyers R. Grahl, H. Simpson 

Branch Office 

6331 Hollywood Blvd., Hollywood 28, Cal. 

Phone: HOllywood 2-6301 

V.P., W. Cst. Mgr Arnold J. Webster 

Estimated Radio Billings: $16,500,000. 
Estimated TV Billings: $42,000,000. 

ETTINGER ADVERTISING AGENCY 
INC. 

16 E. 41st St., N. Y. 

Phone: LE 2-0750 

ABP— NBP 

President Joel H. Ettinger 

Vice-Pres Audrey Ettinger 

Prod. Mgr C. MacDonald 

Television Dir Michael Lippert 

EVANS, WORK & COSTA 
ADV. AGENCY, INC. 

624 E. Capitol Ave., Springfield, 111. 
Phone: LAkeside 2-8868 

President Clarence R. Evans 

Secy.-Treas John Robert Work 

V.P., Art Dir Thomas M. Costa 

FARQUHAR AND COMPANY, INC. 

First National Bank Building, Utica 2, N. Y. 

Phone: 2-6109 

\HV 

President, Radio-TV Dir... John T. Farquhar 



Vice-President Ted R. Darvoe 

Vice-President Robert F. MacFarland 

Treasurer Jay C. Anderson 

Secretary Roger H. William? 

Media Director Eleanor Crimmins 

Prod. Mgr Kermit LaFave 

W. E. FEATHERSTONE ADV. 
AGENCY 

504 Beneficial Life Bldg. 

Salt Lake City 1, Utah 

Phone: EMpire 3-2655 

Owner, Mgr W. E. Featherstone 

COURTLAND D. FERGUSON, INC. 

Rm. 315, National Press Bldg., 

Washington, D. C. 

Phone: NAtional 8-7713 

President Courtland D. Ferguson 

Secty.-Treas Lucille Pierce Ferguson 

Art Director Gilbert Meekins 

Time Buyer Mrs. Nan Hannum 

LAWRENCE FERTIG & CO., INC. 

149 Madison Ave., New York 16, N. Y. 
Phone: MUrray Hill 9-7100 
ABP— ANPA— APA— NBP 

President-Treasurer Lawrence Fertig 

Exec. V.P Philip Lukin 

VJP.'s Henry Bretzfield, Robert E. Wolfe 

Media Director Miss Selma Grosswirth 

Art Director Stanley Dusek 

Production Manager Geo. Barrett 

ROBERT G. FIELDS & CO. 

715 Sudekum Bldg., Nashville 3, Tenn. 

Phone: AL 6-1977 

ABP 

President, Treas Robert G. Fields 

Vice President R. L. Fields 

WM. F. FINN & ASSOC. 

423 S. Broadway, Tyler, Texas 

Phone: LYric 2-0876 

AAAA— ABP 

Owner William F. Finn 

Treas., Prod. Mgr Jean C. Boucher 

FIORE & FIORE 

128 Mallory Ave., Jersey City 4, N. J. 

Phone: HEnderson 2-8200 

ANPA 

Pres., TV Dir Michael A. Fiore 

V.P., Radio Dir Albert A. Fiore 

Secy.-Treas B. V. Fiore 

Media Director John Critelli 

M. M. FISHER ASSOCIATES 

79 W. Monroe St., Chicago 3, 111. 
Phone: CEntral 6-6226 

President, Treas Jack L. Fisher, Jr. 

Vice. Pres., Sec Ben R. Migdow 

V.P., Mdsg. Dir E. J. Lewinski 

Time Buyer Donna Stuart 

FITZGERALD ADVERTISING 
AGENCY 

Lee Circle Building, New Orleans 13, La. 
Phone: TUlane 3131 

President Joseph L. Killeen 

Exec. V.P Joseph Epstein, Sr. 

V.P., Chmn. of Plans Bd....Roy M. Schwarz 



133 



ADVERTISING AGENCIES ®®q&®®&®®®&&&®^$®&$&&&&&&&&&&&&®&&&®2 



V.P., Dir. Client Service. .. .Warren G. Posy 
V.P., Exec. Art Dir.. . .E. W. Rector Wootton 

V.P.'s Robert Carley, 

Donald H. Halsey 

AM & TV Dir W. Collins 

Treasurer Lee R. O'Pry 

Best. Media Dir A. Davis 

Asst. Best. Media Dir B. Seghers 

FLADELL, HARRIS ADV. INC. 

352 West 56th Street, New York 19, N. Y. 
Phone: JUdson 6-1140 

Partner-TV Dir L. A. Harris 

Partner-Creative Dir E. Fladell 

JAMES R. FLANAGAN ADV. 

475 Fifth Ave., New York 17, N. Y. 
Phone : MUrray Hill 3-1882 

President James R. Flanagan 

Vice Pres Robert Flanagan 

HAROLD E. FLINT & ASSOCIATES 

69 Broadway, Fargo, N. Dak. 
Phone AD 5-5333 
ABP— NBP— APA 

President Harold E. Flint 

Secretary, V.P Richard Rosenthal 

Treasurer, V.P Lee A. Holland 

Art Dir Donald R. Nelson 

Production Mgr Ray Stromswald 

Account Executive Van Olsen 

RICHARD A. FOLEY ADV. 
AGENCY 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: PE 5-6302 
A A A A— AB C— ABP— ANP A— NO AB 

President Charles H. Eyles 

Senior V.P., Sec'y» Treas Lee E. Hood 

Exec. V.P A. Edward Morgan 

V.P.-Media Director Wesley Winning 

V.P., Copy Dir Frank J. Corkery 

Vice Presidents Earle Steiert, 

Russell Gray, Jr. 

Radio-TV Director Alice Mooney 

Art Director William F. Hope 

FOOTE, CONE & BELDING 

247 Park Avenue, New York 17, N. Y. 

Phone: YUkon 6-8000 

ANPA— AAAA— ABP 

Chmn., Bd. of Directors. . .Robert F. Carney 

President Rolland W. Taylor 

Ch. Exec. Comm Fairfax M. Cone 

Sr. V.P., Finance Sec A. E. Rood 

V.P., Natl. Best. Dir John B. Simpson 

V.P., Best. Dir., N. Y Roger Pryor 

V.P., Dir. Media & Time Buyer Frank 

Gromer 

Branch Offices 

155 E. Superior Street, Chicago 11, 111. 

Phone: SUperior 74800 

Sr. V.P., Mgr Charles S. Winston, Jr. 

V.P., Dir. Media & Time Buyer. .Edward M. 

Stern 

900 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: MAdison 9-3611 

V.P., Mgr Louis E. Scott 



V.P., Dir. of Media & Time Buyers... .Gene 

Duckwall 
235 Montgomery St., San Francisco 4, Calif. 
Phone: SUtter 1-2355 

V.P., Gen. Mgr W. C. Matthews 

1717 N. Highland Ave., Hollywood, Calif. 
Phone: HOllywood 9-6265 

Dir., Hlywd. Best. Svcs John Lyman 

806 Main St., Houston 2, Texas 
Phone: CApitol 8-0395 

V.P. Mgr Ed. H. Badger 

10 St. Mary St., Toronto 5, Ont., Can. 
Phone: WAlnut 5-5961 

Managing Dir Richard B. Bradshaw 

1255 Phillips Sq., Montreal 2, Can. 
Phone: Victor 2-8781 

Manager Robert L. Simpson 

Avenida Insurgentes, Sur 102, Mexico City 6, 

Mexico 

Phone: 11-97-13 

Pres., Gen. Mgr., Latin Div.. .P. Martin Kiek 

82 Baker St., London W. 1, England 

Phone : WElbeck 4426 

Chmn. & Mng. Dir Brian F. MacCabe 

Kleiner Hirschgraben 16, Frankfurt am Main, 

Germany 

Phone: 28-241 

Manager Don Cunningham 

Estimated Radio Billings: $7,000,000. 
Estimated TV Billings: $56,500,000. 

FORD & CO. 

1839 Line Ave., Shreveport 24, La. 

Phone: 423-0351 

APA— ABP 

Pres., Owner Oliver J. Ford, Jr. 

ALBERT FRANK-GUENTHER LAW 
INC. 

131 Cedar St., New York 6, N. Y. 

Phone: COrtlandt 7-5060 

ABP— ANPA— APA— NOAB— NBP— ABC 

Bd. Chairman Howard W. Calkins 

President John V. McAdams 

Sr. Vice-Pres Victor J. Cevasco 

Exec. Vice-Pres Richard A. Cullinan 

Vice-Pres. & Treas S. A. Speake 

Vice-Pies. & Sec E. G. McAdie 

Vice-Presidents Frank D. Cruikshank, 

Howard C. Allen 

V.P., Radio & TV Robert W. Day 

Manager, Radio-TV Lawrence Butner 

Radio-TV Prod Brooks Clift 

Radio-TV Traffic Robert Gordon 

Time Buyer Marilyn Schiels 

FRANK, CLINTON E.. INC. 

Merchandise Mart, 24th Floor, Chicago 54, 111. 

Phone: WHitehall 4-5900 

AAAA— ABC— ABP— ANPA 

AFA, ANA 

President Clinton E. Frank 

V.P., Radio-TV Dir Buckingham Gunn 

Treas Carroll Cheverie 

V.P. & Mkt. Dir G. B. Kreer 

V.P.'s Philip E. Bash, Hill Blackett, Jr., 

Perry L. Brand, Herbert K. Butz, M. W. 
Grinstead, Louis E. Schueler 
Media Dir A. S. Trude, Jr. 



134 



^^^3*^^^^2*3^£^^<£3^^^^^^^^ ADVERTISING AGENCIES 



Art Director L. Rubenstein 

Pub. Dir Frazier Nounnan 

TV Dir D. Keeslar 

TV Dir Donald H. Wallace 

Time Buyers Camille Muscarella, 

Ruth Babick, M. A. Crisafulli 
Branch Offices 
1680 N. Vine St., Hollywood 28, Calif. 

Manager Robert G. Nye 

285 Madison Ave., New York 16, N. Y. 

Phone: MU 5-3141 

Manager Jack Miller 

FRANKEL, JONES, CO. 

180 N. Wabash Ave., Chicago 1, 111. 

Phone: DEarborn 2-5745 

ABP— ANPA 

President Jones B. Frankel 

Prod. Mgr Richard A. Tajbl 

FREDERICK-CLINTON CO., INC. 

545 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-7433 
ABP— ANPA— APA— PPA 
Pres., Treas., Radio-TV Dir, 

Time Buyer H. S. Rieflf 

V.P., Art Director Edward Gambole 

CURT FREIBERGER & CO. 

1439 Court Place, Denver 2, Colo. 

Phone: ALpine 5-2048 

AAAA— ANPA— ABP— PPA— NBP— APA 

President . C. J. Freiberger 

Vice President Anne Freiberger 

Robertson 

Sec'y & Treas Fern Oakley 

Prod. Mgr Leon E. Simpson 

AD FRIED & ASSOCIATES 

160 Santa Clara Ave., Oakland 10, Calif. 

Phone: OLympic 4-3773 

AFA— NBP— NCAAA— WSAAA 

Owner, Radio & TV Dir Ad Fried 

Radio & TV Time Buyer Madge Cussen 

Music Dir. & Librarian Elaine Fried 

TV Art Dir Kay Bachrach 

Prod. Dir Allison Clark 

FRIEND-REISS ADVERTISING, INC. 

167 E. 56th St., New York, N. Y. 
Phone: PLaza 2-2600 

Chmn, Treasurer B. M. Reiss 

Vice-Chmn., Secy Harold Reiss 

Pres., Dir., Radio-TV Lee Friend 

JIMMY FRITZ & ASSOCIATES 

1680 N. Vine St., Hollywood 28, Calif. 

Phone: HO 3-3251 

ANPA 

Bd. Chmn Jimmy Fritz 

Account Executive H. A. Helm 

Radio-TV Dir Jane Griffin 

Time Buyer & Accounts: Marion Vaughn: 
McDaniel's Markets, Central Nebraska Pack- 
ing, General Meats, Presto Foods, Standard 
Fisheries, Golden Gate Salami Co., Pal Prod- 
ucts, Weber Noodle Co., Northland Foods, 
Whipped Butter. 



Branch Offices 

161 E. Erie, Chicago, 111. 

Phone: MI 2-5458 

Exec.-in-Chg Eddie Fritz 

L. W. FROHLICH & CO., INC. 

34 East 51st St., New York 22, N. Y. 
Phone: PLaza 9-1900 

President L. W. Frohlich 

Exec. V.P Julian Farren 

V.P. & Treas Charles E. Lewis 

V.P. & Chrman Plans Bd A. Greenberg 

V.P V. Edward Dent 

Radio & TV Film Dir N. Brant 

HARRY M. FROST CO., INC. 

260 Tremont St., Boston 16, Mass. 

Phone: Liberty 2-6140 

ANPA— APA— ABP— NBP 

President, Treasurer Karl M. Frost 

Vice Presidents Florence A. Dondero, 

Raymond E. McLaughlin, H. E. Bessom, 
H. P. Newcomb 
Radio-TV Time Buyer V. M. Fairweather 

FULLER & SMITH & ROSS, INC. 

666 Fifth Ave., New York 19, N. Y. 
Phone: JUdson 2-9000 
AAAA— ABP— ANPA 

President R. E. Allen 

V.P. & Mgr R. W. Nicholson 

Sr. V.P. Radio-TV A. E. Duram 

Sr. V.P. Admin CM. Skade 

V.P., Creat. Dir., Radio-TV. . . .P. S. Cardozo 

V.P., West Coast Network Prog David 

Mathews 
V.P., Mgr, Radio-TV Dept.. . .E. H. Mahoney 

Secretary E. M. Ruppe 

Branch Offices 

55 Public Square, Cleveland 13, 0. 

Phone: CHerry 6-6700 

V.P, Mgr K. C. Tuttle 

105 W. Adams St, Chicago 3, 111. 
Phone: ANdover 3-5039 

V.P. & Mgr D. H. Echols 

244 Pine St, San Francisco, Calif. 
Phone: YUkon 6-5955 

V.P. & Mgr John Leahy 

211 Oliver Ave, Pittsburgh 22, Pa. 
Phone: GRant 1-9565 

V.P. & Mgr G. A. Welch 

3325 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-2211 

V.P. & Mgr C. N. La Vene 

909 Dan Waggoner Bldg, Ft. Worth, Tex. 
Phone: EDison 2-2201 

V.P. & Mgr S. Schlenther 

68 Knightsbridge, London S.W. 1, Eng. 
Phone: Kensington 8111 

Mgr Sidney Horniblow 

Estimated Radio Billings: $2,600,000. 
Estimated TV Billings: $11,100,000. 

FURMAN. FEINER & CO., INC. 

117 W. 46th St, New York 36, N. Y. 

Phone: PLaza 7-7393 

ABP 

Pres, Radio Time Buyer. . . .Norman Furman 



135 



ADVERTISING AGENCIES £^^^^^^^^3^^^^^^^^^^^ 



Vice-President Irving J. Gottlieb 

Ch. Exec. Comm, Radio-TV Head. .Nat Roth 
Time Buyers & Accounts: Nat Roth: AFL- 
CIO, Office Temporaries, Bustelo Coffee, The 
Sire Plan. Betty Lamb: Caltrol. John Mor- 
gan: Valencia Bakery, Ganeles-Lenger Wines. 

GALLAND ADVERTISING 

18 E. 48th St., New York 17, N. Y. 
Phone: PLaza 5-9141 

President Harry J. Galland 

V.P., Media Dir Martin Gross 

GARDNER ADV. CO. 

915 Olive St., St. Louis 1, Mo. 

Phone: CE 1-3200 

ABP— ANPA— APA 

Vice Chairman John A. H. Rehm 

Branch Office 

370 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 9-2424 

V.P., Gen. Mgr D. C. Porteous 

GAYNOR & DUCAS, INC. 

400 Madison Ave., New York 17, N. Y. 
Phone: PLaza 5-5750 
ANPA— ABP— NBP 

President Paul Gaynor 

Exec. Vice Pres John J. Ducas 

Senior V.P R. Wooldridge 

Production Manager J. Mulligan 

Branch Office 

291 S. La Cienega, Beverly Hills, Calif. 

Phone: OLeander 5-8191 

Senior V.P A. V. Cline 

V.P., Pub. Rel.. Hal Tolley 

V.P., Adv Norm Church 

Media Buyer Miss Gerry Segal 

CHAS. A. GEIGER & ASSOC, INC. 

666 N.W. 50th St., Miami, Fla. 

Phone: PLaza 1-1780 

APA— ABP— SNPA 

Chairman D. G. Bash 

V.P, Radio-TV Dir Robert Lack 

GERTH, BROWN, CLARK & ELKUS 
OF SACRAMENTO, INC. 

1722 J St., Sacramento, Calif. 

Phone: Gilbert 2-2956 

ABC 

Pres, Radio Media Dir Ralph K. Clark 

Exec. V.P, Creative Dir Fred Elkus, Jr. 

V.P, TV Dir Albert Hellenthal 

THE GETSCHAL CO., INC. 

342 Madison Ave, New York, N. Y. 
Phone: MU 7-2200 

President Budd Getschal 

Production Manager Gerry Gilbert 

Art Director Leonard Steinberg 

TV Prod. Mgr Lee Polk 

Estimated Radio Billings: $300,000. 
Estimated TV Billings: $60,000. 

GEYER, MOREY, MADDEN & 
BALLARD, INC. 

595 Madison Ave, New York 22, N. Y. 
Phone: PLaza 1-3300 
AAAA— ABP— ANPA 



Board Chairman Sylvester M. Morey 

President Sam M. Ballard 

Chmn. Exec. Comm B. B. Geyer 

Exec. V.P Richard J. Farricker 

Exec. V.P R. N. Hartsing 

Admin. V.P John T. McHugh 

Radio-TV Prod. Mgr LeRoy Emmerich 

Radio TV Bus. Mgr D. P. McGuinn 

Secretary William G. Carmody 

Treasurer John R. Kunz 

Assoc. Dir, Bcstg. Media. . .Elizabeth Powell 
Time Buyers & Accounts: Werner R. Kut- 
sche (N.Y.) : Babbitt, Sinclair, Richfield, 
Irish Internl. Airlines, Doyle Packing Co., 
Feathercombs, Lehn & Fink, Kelvinator; 
Roeland J. van Emmerik: American Motors; 
Mary Ann Mirda (Chicago) : American 
Shows, Arrivals, Ltd, Cicero Federal Savings 
& Loan, 111. Central R.R, 111. Tollway, Union 
Pacific R.R.; Bernita Gottsch (Omaha) : Neb. 
Savings & Loan, Sun Valley, Union Pacific 
R.R.; Anna M. Records (Los Angeles) : Un- 
ion Pacific R.R.; Ed Hughes (Portland): 
Union Pacific R.R. 

Branch Offices 

301 E. Kingsley Dr., Los Angeles, Calif. 

Phone: DUnkirk 7-4255 

Vice Pres M. E. Welborn 

216 E. Ontario St., Chicago 11, 111. 
Phone: SUperior 7-6016 

Vice Pres D. J. Powers 

1504 Dodge St, Omaha 2, Neb. 
Phone: 342-7795 

Vice Pres L. M. Branch 

2130 S. W. Fifth Ave, Portland 1, Ore. 
Phone: CApitol 6-2981 

Vice Pres R. J. Livingston 

931 Third Nat'l Bldg, Dayton 2, Ohio 
Phone: B Aid win 8-4145 

Vice Pres E. G. Frost 

14250 Plymouth Rd, Detroit 32, Mich. 

Phone: WEbster 3-5520 

V.P.'s. .Daniel A. Packard, John F. Henry, Jr. 

GIBBONS ADVERTISING 

AGENCY, INC. 

802 Daniel Bldg., Tulsa 3, Okla. 

Phone: LUther 7-2444 
ABP— ANPA— SNPA— APA— NOAB 

President, Treas J. Burr Gibbons 

Vice President John B. Gibbons 

Secretary Viola Neese 

Radio Directors. . . . J. Gibbons, J. K. Teague 

GIBRALTAR ADV. AGENCY, INC. 

17 E. 45th St, New York 17, N. Y. 
Phone: MUrray Hill 7-7896 

President Charles J. Basch, III 

Vice-President Leo Berman 

Treasurer Clarence Schmidt 

Sec'y, Radio-TV Dir, 

Time Buyer Frances Scott 

Radio-TV Div Ronald Dawson 

GILL, CLIFFORD AGENCY 

8701 Wilshire Blvd., Beverly Hills, Calif. 
Phone: Oleander 5-8388 

President, Copy Ch Clifford Gill 

V.P. Media Dir Dorothy R. Gill 



136 



^$^^$^^$$^$$^$^^$$$$^$^^^3 ADVERTISING AGENCIES 



GILLHAM ADVERTISING AGENCY- 
INC. 

500 Continental Bank Bldg., Salt Lake City 

1, Utah 

Phone: DAvis 8-0281 

ABP— ANPA— ANA 

President M. C. Nelson 

Senior Vice-President Lon Richardson 

Vice-President Robert F. Rohlfing 

Vice-President Wendell J. Ashton 

Vice President J. Y. Tipton 

V.P., Dir. Radio-TV Heber C. Wolsey 

Secretary Richard H. Ogaard 

Art Director Clair Lindgren 

Prod. Mgr J. R. Furner 

Space Buyer Esther Cook 

Radio-TV Acct. Exec Arthur W. Atack 

Time Buyers & Accounts: Robert F. Rohl- 
fing: Royal Baking Co., Union Pacific R.R., 
General Electric. Heber G. Wolsey: Utah Oil 
Refining Co., Pet Dairy (Sego Milk), Utah 
Power & Light Co., Purity Biscuit Co., Amer. 
Dairy Assoc, of Utah. Arthur W. Atack: 
Cloverleaf Dairy, First Security Bank, Fisher 
Brewing Co., Petty Ford Co., 1st Federal Sav- 
ings & Loan. 

BERT S. GITTINS ADVERTISING, 

INC. 

739 N. Broadway, Milwaukee 2, Wis. 

Phone: BR 6-5934 ' 

ABP— ANPA— NOAB—NBP—APA 

President Bert S. Gittins 

Prod. Dir Stewart Carlson 

Best. Media Esther Block 

Copy Dir Harold Nelson 

GLENN ADVERTISING INC. 

620 Republic Nat'l. Bank, Dallas, Tex. 

Phone: RI 1-9851 

ANPA— ABP— AAAA 

Ch. of Board Ward M. Wilcox 

President John H. Stewart 

V.P.'s Duke Burgess, Liener Temerlin 

Brunch Offices 
301 E. 5th, Fort Worth 2, Tex. 

Vice President Merle Bell 

1101 Majestic Bldg., San Antonio, Tex. 
Phone: CApitol 7-2369 

Vice President J. Schlichenmaier 

2625 Richmond Ave., Houston, Texas 
Phone: JA 3-4714 

Manager Robert S. Heller 

6399 Wilshire Blvd., Los Angeles, Calif. 
Phone: WE 3-9369 

Manager Raymond Prochnow 

Suite B, Southwest Natl. Bldg., El Paso, Tex. 
Phone: KE 2-3606 

Manager I. E. Carson 

218 Bayview Bid. Fort Lauderdale, Fla. 
Phone: LOgan 4-5419 

Mgr R. M. Richards 

651 Skirbin Tower, Okla. City, Okla. 

Phone: CEntral 6-8582 

Mgr J. S. Bell 



MAX GOLDBERG ADV. AGENCY 

613 E & C Bldg., Denver 2, Colorado 
Phone: CHerry 4-5533 
ANPA— APA 

President Max Goldberg 

Pub. Rel. Dir Alberta Pike 

Acct. Execs Connie Gordon, Guy Calleo 

GOODMAN ORGANIZATION 

8350 Santa Monica Blvd., Los Angeles 46, Cal. 
Phone: OLdfield 6.6200 

Pres., Treas Alort Goodman 

Radio-TV Dir David Horowitz 

Art Dir S. Brown 

Media Dir Claire Moses 

GOTHAM-VLADIMIR 
ADVERTISING, INC. 

342 Madison Ave., New York 17, N. Y. 

Phone: OXford 7-4300 

ABP— AF A— ANPA— AAAA 

Chairman of Bd Irwin A. Vladimir 

Vice-Chmn. of Bd G. Ellsworth Harris 

Chmn. Exec. Comm.. .Duncan D. Sutphen, Jr. 

President, Dir Arthur A. Kron 

Vice-Presidents Robert F. Kendall, 

Daniel C. Kaufherr, Richard H. Hobbs, 
C. G. Rourke, Frank Birdsall, Evelyn Ring- 
rose, William V. Ricglane, Rufus Choate, 
A. N. Vladimir, A. L. Beyea 

Media Dir Robert J. Ricglane 

Secretary Chester A. Priest 

Dir. Radio & Television Sally Allen 

Dir. Pub. Relations Kay Long 

Dir. Research Margaret E. Stark 

Branch Offices 

1 No. LaSalle St., Chicago 2, 111. 

Phone: ANdover 3-2890 

Vice-President Richard H. Hobbs 

251 Kearny St., San Francisco 8, Calif. 
Phone: YUkon 6-0920 

Vice-President Frank Birdsall 

P. O. Box 8676, Fernandez Juncos Station, 

Santurce, P. R. 

Phone: San Juan 2-0780 

V.P., Mgr Tom Clark 

GOTTHELF & WEIL, INC. 

47 W. Huron St., Buffalo 2, N. Y. 

Phone: MA 6755 

ANPA 

President Henry J. Weil 

Secy., Treas Stephen Gotthelf 

V.P., TV Dir Peter King 

GRANT ADVERTISING, INC. 

919 North Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-6500 

ANPA— APA— ABP— SNPA— NOB 

Board Chairman Will C. Grant 

Exec. V.P. Int'l Fred Spence 

Vice-Presidents. .Carl M. Post, W. R. Watson 

Secretary Mary Waller Gram 

V.P., Research Dir Kay Sheldon 

V.P., Comptroller R. Runtz 

V.P., Media Dir Reginald L. Dellow 

Radio & TV Dir. (Chicago) Gail Light 

Production Mgr Harry White 



137 



ADVERTISING AGENCIES &&&&&&&&Z&&&&Z&&&&3&&&W&&&&&&&&&Z&&&Q 



Branch Offices 

711 Third Ave., New York 17, N. Y. 

Phone: OXford 7-5800 

President E. W. Plowe 

V.P. TV ,..R. C. Mack 

29th Floor, Guardian Bldg., Detroit 26, Mich. 
Phone: WOodward 3-9400 

Manager M. Menard 

2003 Davis Bldg., Dallas 2, Tex. 
Phone: RI 1-3251 

V.P. Chg. Dallas Office Joe K. Hughes 

405 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 2-6275 

V.P. Chg. San. Fran. Off Alfred Ducato 

801 2nd Ave., Seattle, Wash. 
Phone: MAin 4-3232 

V.P. Chg. Seattle Office Wm. Burke 

13th St. at Second Ave., S.W., Miami 36, Fla. 
Phone: FRanklin 3-6611 

V.P. Chg. Caribbean Oper John A. Dey 

1111 Wilshire Blvd., Los Angeles, Calif. 
Phone: HU 2-2050 

Exec. V.P E. J. Robinson 

250 Park Sq. Bldg., Boston, Mass. 
Phone: HU 2-7950 

Exec. V.P J. N. Clifford 

Estimated Radio Billings: $2,700,000. 
Estimated TV Billings: $12,500,000. 

GRAY & ROGERS 

12 South 12th St., Philadelphia 7, Pa. 
Phone: WAlnut 2-4808 
ANPA— ABP— ABC— AAAA— APA 
NBP— NOAB 

Partner Jerome B. Gray 

Partner-TV Spvsr ..Edmund H. Rogers 

Partner - Copy Chief Robert W. Graham 

Partners Sherman G. Landers, 

Russell K. Carter, William B. Edwards, 
Atherton Seeley, David B. Arnold, Thelma 
Gray, Granville Worrell, Albert R. Boch- 
roch, William Kinney, Henry R. Hallo well 

Radio-TV Prod. Dir Chester R. Cooper 

Prog. & Mgmt. Dir Walter M. Erickson 

Production Mgr Alex Irvine 

Media Director James S. Reifsnyder 

Time Buyers Ed Papazian, 

Charlotte Baumann 

744 Broad St., Newark, N. J. 
Phone: MArket 3-7345 

Manager Richard N. Gulick 

Estimated Radio Billings: $898,000. 
Estimated TV Billings: $1,273,000. 

MONROE GREENTHAL CO., INC. 

595 Madison Ave., New York 22, N. Y. 
Phone: PLaza 9-8640 

President Monroe W. Greenthal 

V.P., Creative Dir David E. Diener 

Radio & TV Dir Harvey Schulman 

Media Dir N. Trell 

Copy Chief Dave Deinber 

Prod. Mgr Joseph Bogiano 

Art Director Otto Luther 

Assoc. Art Dirs Ed Brodkin, 

Lew Clayman, Robert Cohen 



GREGORY-GIEZENDANNER 
COMPANY 

P. O. Box 6278, Houston 6, Texas 
Phone : JAckson 6-1071 

Partners Lloyd Gregory, 

Chas. J. Giezendanner, Jr. 

Production Manager L. Chesnar 

TV Time Buyer Annette Kercheval 

Publicity Director Maudeen Marks 

GREY ADVERTISING, INC. 

430 Park Ave., New York 22, N. Y. 

Phone: PLaza 1-3500 

AAAA— ABC— AFA— NOAB 

Bd. Chrmn., Head Exec. Comm.. .Lawrence 

Valenstein 

President,-Treas Arthur C. Fatt 

Exec. V.P Herbert D. Strauss 

Exec. V.P., Chg. 

Radio-TV Dept Alfred L. Hollender 

V.P., Chg. Pgmg William F. Craig 

V.P., Chg. Network Rel Eugene Accas 

V.P., Chg. Comml. Prod Jack Davis 

VJP., Media Dir E. L. Deckinger 

Secretary Edmond R. Richer 

Time Buyers Helen Wilbur, Allen 

Reed, Marie Scotto, Ken Kearns, Dorothy 
Houghey, Theresa Ann Gannon, Lenore 
Hauptman, Joe Schackner 

Branch Offices 

9033 Wilshire Blvd., Beverly Hills, Calif. 

Phone: CRestview 4-8401 

Vice-Pres Robert D. Wolfe 

Vice-Pres Robert Dwyer 

235 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 7-1695 

Manager L. V. Bernardini 

1908 Sherbrooke St., Montreal, P.Q., Can. 
Phone: WEllington 7-9521 

Vice. Pres Peter Golick 

Estimated Radio Billings: $7,700,000 
Estimated TV Billings: $26,200,000 

GRISWOLD-ESHLEMAN CO. 

55 Public Sq., Cleveland 13, 0. 
Phone: TOwer 1-3232 
AAAA— ABP— ANPA 

Board Chairman John F. Davis 

President Charles Farran 

V.P.'s Robert L. Baumgardner, 

L. R. Canfield, V. C. Kenney, E. M. Marker, 
E. C. Powers 

TV, Radio, Films Dir Ralph A. Borzi 

Production Manager Frank J. Stastny 

Media Buyers H. Lott, R. Augustine, 

M. Rueter 
Art Director Wm. Root 

CHARLES ANTHONY GROSS ADV. 
AGENCY INC. 

901 N.E. Second Ave„ Miami 32, Fla. 
Phone: FRanklin 1-8571 

Pres., Treas Charles A. Gross 

V.P., Copy Chief Spencer Hill 

Secy., Media Dir Elinor Esser 

Art Director Nat Machtey 

Publicity Director Gene Wood 



138 



s^^^^^^^^e^£^^^^^^^^^^ ADVERTISING AGENCIES 



JULIAN GROSS & 
ASSOCIATES, INC. 

709 Main St., Hartford 3, Conn. 
Phone: CHapel 9-8491 

Pres., Treas Julian Gross 

Vice President James J. Long 

Radio-TV Prod. Mgr Beverly J. Kreft 

Sec Mildred R. Kayser 

Time Buyers J. Gross, J. J. Long, 

B. J. Kreft 

GRUBB ADVERTISING, INC. 

Ill N. Market St., Champaign, 111. 
Phone: FLeetwood 6-3766 
ABC— ABP— ANPA— AFA 

President Robert F. Grubb 

V.P., Best. Act Dale R. Arvidson 

Radio-TV Sprsr Robert E. Smith 

Secretary F. E. Wilder 

Asst. Treasurer Virginia P. Weinman 

Time Buyers J. J. Dombrowske, 

Janann Duffy 

Branch Offices 

1221 Locust, St. Louis, Mo. 

Phone: CH 1-2104 

Manager John A. LoBuono 

416 Merchants Bank Bldg., Indianapolis, Ind. 
Phone: ME 2-1336 

Manager J. C. Crosbie 

Estimated Radio Billings: $250,000 
Estimated TV Billings: $1,000,000. 

ART GRUBER ASSOCIATES 

4401 East Lake St., Minneapolis 6, Minn. 
Phone: PA 1-1661 

President Art Gruber 

Secretary E. M. Gruber 

Time Buyer Norman Vinitsky 

GUILD, BASCOM & BONFIGLL INC. 

222 Columbus Ave., San Francisco 11, Calif. 
Phone: YUkon 2-8400 
AAAA— ABP— ANPA 

President Walter Guild 

Bd. Chrmn David Bascom 

Exec. V.P Dante Bonfigli 

General Manager Ben Franklin 

V.P., Best. Prod. Head. .Alexander Anderson 

V.P.'s Maxwell Arnold, Ernest J. Hodges, 

Rod MacDonald 

TV Creative Dir David Fulmer 

TV Opera. & Radio Prod. Dir.. .Chet Rhodes 

Production Mgr Fred Wight 

Treasurer John H. Rolfs 

Time Buyers Marcelee Sanders 

Branch Offices 

515 Madison Ave., New York, N. Y. 

Phone: PLaza 1-3979 

V.P., Office Mgr Hank Buccello 

V.P., Dir. Network Rel Reggie Schuebel 

1750 N. Vine St., Hollywood 28, Calif. 
Phone: HO 9-8217 

Office Mgr., TV Bus. Mgr George Allen 

TV Comml. Prod Don Lindquist 

Dir. of TV Pgmg Sam Pierce 

603 Stewart St., Seattle 1, Wash. 

Phone MAin 4-3711 

Office Mgr Angus Woodbury 



GULF STATE ADVERTISING 
AGENCY, INC. 

2714 Danville, Houston, 5, Texas 
Phone: JAckson 6-2111 

President, Time Buyer Adie Marks 

V.P., Treas Seymour Cohen 

Production Manager Jo Mackenzie 

Radio-TV Dir., Time 

Buyer Paula Reece 

Radio-TV Prod Maggie Denney 

LAWRENCE C. GUMBINNER ADV. 
AGENCY, INC. 

655 Madison Ave.,New York 21, N. Y. 

Phone: TEmpleton 8-1717 

ABP— ANPA— ABC 

Chairman Lawrence C. Gumbinner 

President Milton Goodman 

V.P, Radio-TV Dir Paul G. Gumbinner 

Exec. V.P Morton Freund 

VP in Chg Prod Herman Kornblum 

V.P. in Chg. Art Hershel Bramson 

Vice President Graeme MacLeod 

Vice President Sumner Wyman 

Media Dir Henry J. Katz 

TV Creat. Dir M. Sasanoff 

Time Buyers S. B. Gasman, J. Murphy, 

A. Wasserman, A. Sessions, G. Sessions 

GUTMAN ADVERTISING CO. 

Peoples Federal Bldg., Wheeling, W. Va. 

Phone: CEdar 3-4700 

ANPA 

President D. Milton Gutman 

Sec. Treas Phyllis Kalany 

Prod. Mgr.. D. M. Gutman, Jr. 

JOHN L. HALPIN, ADVERTISING 

277 State St., Schenectady 5, N. Y. 

Phone: FRanklin 2-0492 

Partners. .John L. Halpin, Marion G. Halpin 

Copy Chief A. M. Fowler 

Production P. Bianchi 

Art Director A. H. Hitchins 

HANSON, CLEM T., CO. 

1411 - 15th St., Moline, 111. 

Phone: 2-3022 

ABP— NBP— APA 

Owner, Acct. Exec Clem T. Hanson 

Prod. Mgr., Acct. Exec W. R. Lievens 

RALPH A. HART, ADVERTISING 

113 So. 21st St., Philadelphia 3, Pa. 
Phone: PEnnypacker 5-8477 

President Ralph A. Hart 

Art Dir Leon Greenfield 

Prod. Mgr Theodore Barkus 

Copy Chief Murray Firestone 

Media Dir Vivian Friedman 

HART-CONWAY CO., INC. 

335 Main St. East, Rochester 14, N. Y. 

Phone: LOcust 2-3520 
ANPA— ABP— AAAA— ABC— AFA 

Pres., Treas H. Lyman Hart 

Sr. Vice-President Harold E. Kennedy 



139 



ADVERTISING AGENCIES &&&&&&&&&&&&&&&&&&&&&&&$&&&&&&&&&$&&&$ 



Exec. Vice-President Joseph Brown 

Vice President John P. Street 

Vice-President E. Ward Phillips 

Secretary John M. Nixon 

Production Manager. . .James V. Mannhardt 
Comptroller Mrs. A. L. Kearns 

GEORGE H. HARTMAN CO. 

307 N. Michigan Ave., Chicago 1, 111. 

Phone: ANdover 3-0130 

ABP— ANPA 

President George H. Hartman 

Exec. V. P Rowland Laughlin 

V. P., Gen. Mgr John T. Holloway 

Vice Pres Thomas Kivlan, David R. Coey, 

William H. Aaron, Robert S. Cole 

V.P., Art Dir Alfred Festen 

Secretary George H. Hartman, Jr. 

Production Mgr Philip Navigato 

V.P., Radio & TV Director. . . John D. Berg 

Radio & TV Dir.-Prod Jack Leonard 

Time Buyers Gloria McNamee, 

Audrey Thorelius 

Branch Office 

420 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 9-8637 

Branch Office Mgr John Berg 

HATHAWAY & ASSOCIATES, INC. 

200 Rookery BMe., Evansville 5, Ind. 

Phone :^HA 4-2494 

ABP 

President Marvin J. Lockyear 

V.P., Sec.-Treas Logan H. Miller 

THE F. H. HAYHURST CO. LIMITED 

7 King St. E., Toronto, Ontario, Canada 
Phone: EMpire 6-0731 

President W. P. Hayhurst 

Vice-President Geo. F. Hayhurst 

V.P.'s H. J. Scandrett, N. L. Drynan 

V.P., Chmn. Plans Bd D. J. Leonard 

Radio-TV Director, V.P R. D. Amos 

Media Mgr B. J. Keelor 

Production Mgr C. A Kellow 

Branch Office 

1420 Sherbrooke St. W., Montreal, Que. 

Phone: VI 5-0251 

Manager R. W. Matthews 

HEINTZ & COMPANY, INC. 

611 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: MAdison 9-3181 

AAAA— ANPA— ABP 

President Robert P. Heintz 

Radio-TV Dir Kenneth Higgins 

Media Director Kay Ostrander 

HERALD ADVERTISING AGENCY, 
INC. 

441 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-2280 

Pres., Radio Dir M. J. Middleman 

V.P. & Art Dir Jack Warren 

V.P. & Sec'y H. M. Weiss 



AL HERE ADV. AGENCY, INC. 

225 E. Michigan St., Milwaukee 2, Wit. 

Phone: Broadway 1-2710 

ABP— ANPA— AAAA 

President, Chmn., Al J. Herr 

Vice-President John Rock 

V.P., Radio-TV Pat Kocian 

Production Gene M. Wrohel 

Media Research Howard Klatt 

HICKS & GREIST, INC. 

555 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-5600 

ABP— ANPA— ANA 

Ch. of Board. . . E. Harold Greist 

President Charles V. Skoog, Jr. 

Ch. Exec. Comm Thomas J. Maloney 

Exec. Vice Pres Harry L. Hicks, Jr. 

Sr. V.P., Radio- 
TV Dir Thodore J. Grunewald 

V.P., Treasurer K. A. Hamilton 

Exec. Producer Richard Rendely 

Time Buyers & Accounts: Mort Reiner; 
Endicott-Johnson, Taylor-Reed Corp., Stahl- 
Meyer, Inc., Pez-Haas, Inc., Walter L. John- 
son Candy Co., Williams Furniture, Jos. 
Dixon Crucible Co.; Leonard Soglio: V. La 
Rosa & Sons, Inc., Sandura Co., Dixie Cup, 
Sessions Clock Co., J. L. Prescott, Milton 
Bradley, Princeville Packing. 
Branch Offices 
420 Boylston St., Boston 16, Mass. 
Phone : KEnmore 6-1207 

President Robert F. O'Brien 

20 N. Wacker Dr., Chicago, 111. 
Phone: DEarborn 2-7069 

Midwestern Rep Don Carrell 

Estimated Radio Billings: $700,000 
Estimated TV Billings: $6,500,000 

HELL & KNOWLTON, INC. 

150 E. 42nd St., New York 17, N. Y. 

Phone: OXford 7-5600 

ANPA 

Chairman John W. Hill 

President Bert C. Goss 

Vice President Harry S. Cooper 

Art Director M. Richard Kauf mann 

Branch Office 

1000 16th St., N. W., Washington 6, D. C. 

Phone: STerling 3-0270 

Vice President Avery McBe© 

THE HILL ASSOCIATES, INC. 

Society Hill Bldg., Philadelphia 6, Pa. 
Phone: MArket 7-0800 

President Benjamin J. Katz 

Time Buyer Philip B. Winson 

HOAG & PROVANDIE, INC. 

137 Newbury St., Boston 16, Mass. 

Phone: COmmonwealth 6-7515 

ABP— ANPA 

President Paul Provandie 

Treasurer Myron L. Eastwood 

Exec. Vice-President Langley C. Keyes 

Senior Vice President Thomas J. Bowen 

Vice Presidents William Van N. Wash- 
burn, Edward W. Quinn, R. F. Barbour 



140 



^^*^^^^^^^^s£3*2*»£^^«£^^^^^ ADVERTISING AGENCIES 



V.P., Art Dir Donald E. Clark 

V.P., Great. Dir Leo A. Harrington 

Production Mgr John Patterson 

Assoc. Art Dir George F. Wilson 

Radio-TV Dir Richard Lombardi 

Media Dir Rosemary Rohmer 

Account Execs Paul H. Provandie, 

Myron L. Eastwood, Thomas J. Bowen, 
Langley C. Keyes, William Van N. Wash- 
burn, Edward W. Quinn, Ruleffe F. Bar- 
bour, John P. Hoag, Jr., William B. Low. 
ther 

HONIG-COOPER & HARRINGTON 

1275 Columbus Ave., San Francisco 11, Calif. 

Phone: OR 34469 

AAAA— ABC— ABP— ANPA 

President Louis Honig 

Bd. Chmn Eugene I. Harrington 

First V.P., Art Dir Fred Glauser 

Secy.-Treas John W. Davis 

Radio-TV Buyer Clarice McCreary 

Radio-TV Prod. Dir George Watson 

Branch Offices 

304 S. Kingsley Drive, Los Angeles 5, Calif. 

Phone: DUnkirk 8-3301 

Exec. V.P., Mgr Sherman R. Slade 

Estimated Radio Billings: $1,000,000. 
Estimated TV Billings: $4,000,000. 

HOUCK & COMPANY, INC. 

2013 S. Jefferson St., Roanoke 16, Va. 

Phone: Diamond 5-8115 

ABP— ANPA— APA— SNPA— AFA 

President C. B. Houck 

Vice President William B. Houck 

Vice President William F. Downs 

Art Director, V.P Edwin R. Deady 

Production Mgr Herb Weaver 

Research Media Jeannette G. Thorne 

Radio-TV Director John R. Clement 

CHARLES W. HOYT CO., INC. 

380 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-2000 

ANPA— APA— NBP— ABC— NOAB— AAAA 

President Everett W. Hoyt 

Chairman of Bd Winthrop Hoyt 

Vice Presidents A. W. Fargo, 

R. H. Dingwall, E. T. Nettleton, Richard 

G. Pratt, James R. Roberts, H. L. Roth, 

H. J. Stiefel, T. S. Watson, Jr. 

V.P., Sec James R. Roberts 

Treasurer F. J. Becker 

Dir. Radio-TV Thomas A. Lee, Jr. 

Asst. to Pres Jack R. McCormack 

Asst. to Bd. Chmn. .. .Charles B. H. Parker 

V.P., Research Peter H. Nicholas 

V.P., Media Rel C. B. Donovan 

V.P., Prod. Mgr N. S. Lampert 

Radio-TV Time Buyer D. H. Humm 

HUME, SMITH, MICKELBERRY, INC. 

126 S.E. Second St., Miami, Florida 

Phone: FRanklin 9-8453 

ANPA 

President David Hume 

Vice President Wm. Mickelberry 

Radio-TV Director F. Gillom 



HUMPHREY, WILLIAMSON & 
GIBSON, INC. 

1809 First Natl. Bldg., Oklahoma City, Okla. 

Phone: CEntral 6-5429 

AAAA— APA— ANPA— SNPA 

Pres., Treas Warren A. Humphrey 

V.P.'s Mitchell L. Williamson, 

Ellis G. Gibson 

Secretary E. A. Hartman 

Production Manager Alyce Robnett 

Radio-TV Director H. C. Childs 

Art Director Don Loewen 

HUTCHINS ADVERTISING CO., INC. 

J 2 East Ave., Rochester 4, N. Y. 
Phone: HAmilton 6-1160 

President, Treas Frank M. Hutchins 

V.P.'s William F. Lacey, John P. 

McCarthy, A. R. Tomkinson, B.J. Peters 

V.P. & Sec Homer C. Scheck 

Time Buyers & Acct. Execs.. . .Robert Burns, 
Margaret H. Carl, John Doud, James L. 
Gould, Frank M. Hutchins, William F. 
Lacey, Margaret Nugent, Wm. D. O'Toole, 
Wilson Royer, Homer C. Scheck, Ray M. 
Small, A. Russell Tomkinson, Harry Watts, 
Bob A. Wolf, William Wygant 

Branch Office 

33-35 Hayden St., Toronto, Ont., Canada 

Phone: KIngsdale 6661 

Manager William Bounsall 

JASTER & ASSOCIATES 

637 Broad St., Beloit, Wise. 

Phone: EMerson 2-8822 

APA— ABP 

Owner Jack Jaster 

JOHNSTON, FRANK B. ADV., INC. 

117 Liberty St., New York 6, N. Y. 

Phone: BArclay 7-3337 

APA— ANPA 

President F. B. Johnston 

Secy Wesley Edson 

JONES & HANGER, INC. 

612 W. 47th St., Kansas City 12, Mo. 

Phone: JE 1-2365 

ANPA— APA— ABP 

President M. Frank Jones 

V.P., Treas R. C. Hanger 

RALPH H. JONES COMPANY 

3100 Carew Tower, Cincinnati 2, O. 
Phone: GArfield 1-2300 

AAAA— NOAB— APA— PPA— NBP 
ABP— ANPA 

President C. M. Robertson, Jr. 

Vice-President Stanley A. Wilier 

Vice-President James M. Nelson 

V.P., Art Robert T. Hayes 

Space Buyer Maurice Oshry 

Prod. Mgr A. J. Lemperly 

Time Buyer Eula Reggin 

ROSS JURNEY & ASSOCIATES 

178 Social Hall Ave., Salt Lake City, Utah 

Phone: EM 3-6758 

APA 



141 



ADVERTISING AGENCIES &&&&l^&&q&&q&&&&&q®&&&&&&&&q&&&&&&&&& 



Partner, Gen. Mgr Miss Ross jurney 

Partner, Sr. Acct. Ex A. H. Garrigues 

TV Production John D. Rose 

Time Buyers Miss Ross Jurney, A. H. 

Garrigues, W. J. Brennan, Robert N. Rose 

KAL, EHRLICH & MERRICK, INC. 

2141 Wisconsin Ave. N.W. Wash. 7, D. C. 
Phone: FEderal 7-5500 

Chrmn. of Board Norman C. Kal 

President Harry L. Merrick 

Exec. V. P Alvin Q. Ehrlich 

Sr. V.P William B. Mullett 

V.P., Secretary Bernard R. Linkins 

V.P.'s Philip Berne, Frederick M. Harris, 

R. Edward Hotze, William G. Roberts, 
Joseph Weinstein 

Radio-TV Dir David P. Thomas 

Public Rel. Dir Florenz Hinz 

Radio-TV Time Buyer Nella Manes 

KAMENY ASSOCIATES, INC. 

2 West 45th St., New York 36, N. Y. 

Phone: OXford 7-4840 

APA— ANPA— ABP 

Ch., Creative Dir Seymour Kameny 

President, Acct. Supvr Nat Kameny 

Exec. V.P., Mdse. Dir Ray Solomon 

Sales Prom. Dir William Ruben 

Research, Media Dir Ruth Rose 

Radio-TV Director Vernon Delston 

Copy Chief Fred Newman 

Art Director Gil Lauf man 

Production Manager William Egan 

LAWRENCE KANE & ARTLEY, INC. 

405 Park Ave., New York 22, N. Y. 

Phone: PLaza 1-4120 

ANPA— ABP 

Chairman Robert H. Schaffer 

President Lawrence Kane 

V.P., Mdsg. Dir Eugene J. Cohn 

V.P., Copy Dir Marvin D. Richwald 

Art Director Murray Stein 

Media Director S. Bresler 

Pub. Rel. Dir Herbert Kaufman 

THE KAPLAN AGENCY, INC. 

(Div. of Mogul Williams & Saylor, Inc.) 

625 Madison Ave., New York 22, N. Y. 

Phone: TEmpleton 8-7100 

Chrm. of Board Emil Mogul 

Sr. V.P Alvin Kaplan 

Exec. V.P Sidney M. Weiss 

KASTOR, HILTON, CHESLEY, 
CLIFFORD & ATHERTON, INC. 

575 Lexington Ave., New York 22, N. Y. 

Phone: PLaza 1-1400 

ABP— ANPA 

Chairman H. Kastor Kahn 

Chmn. Exec. Comm W. S. Chesley 

President Peter Hilton 

Chmn. Plans Bd J. William Atherton 

Exec. Vice Pres L. G. Whitebrook 

V.P., Media Dir Jack B. Peters 

Radio, TV Dir Jules Bundgus 

Radio-TV Prod J. P. Atherton 



H. W. KASTOR & SONS ADV. CO. 

75 E. Wacker Dr., Chicago 1, 111. 

Phone: CEntral 6-5331 

ABC— ANPA— APA— NOAB 

President A. G. Kastor 

V.P. & Gen. Mgr Marvin Harms 

Vice Presidents John T. Urice, 

Dean Snow, W. O. Yocum 

V.P. & Copy Chief Ashley Belbin 

Media Dir Harvey Mann 

V.P., Radio-TV James H. West 

THE BENJAMIN KATZ AGENCY 

116 S. 7th St., Phila. 6, Pa. 

Phone: MArket 7-0802 

Owner Benjamin J. Katz 

JOSEPH KATZ CO.OF NEW YORK 

Amoco Bldg., 555 Fifth Ave., New York, N. Y. 

Phone: MUrray Hill 7-0250 

AAAA— ANPA— ABP 

President Harry Kullen 

Exec. V.P C. W. Shugert 

Radio-TV Director J. Shelby 

Assoc. Radio-TV Dir... Alice Polver Biviano 

Media Director C. A. Brocker 

Branch Office 

501 St. Paul Place, Baltimore 2, Md. 

Phone: LExington 9-1500 

President Stanley E. Blumberg 

Sec.-Treas., Media Dir Gertrude Myers 

HENRY J. KAUFMAN & 
ASSOCIATES 

1419 H St., N.W., Washington 5, D. C. 

Phone: District 7-7400 

ABP— ANPA 

General Manager Henry J. Kaufman 

Creative Director Wm. F. Sigmund 

Radio-TV Dir Jeffrey A. Abel 

Media Dir. Research. . . .Betty Darling Gwyer 

Copy Chief T.D. Mandelstam 

Production Mgr A. A. Allenback 

Art Director Eugene T. Hoover, Jr. 

Public Rel. Dir Robert R. Denny 

KEELOR & STITES CO. 

318 Broadway, Cincinnati 2, Ohio 

Phone: PA 1-1310 

ABP— ANPA— APA— NBP 

Chmn. of Board, Treas. P. R. Hume 

President J. T. Nolan, Jr. 

Vice Pres H. J. Darby 

V.P. Radio Time Buyer A. A. Radkey 

Prod. Mgr John Helmsderfer 

KEILSON CO. 

117 W. 46th St., New York 36, N. Y. 

Phone: JUdson 2-1797 

President Meyer Keilson 

KELLER-CRESCENT CO. 

16 Riverside Dr., Evansville 8, Ind. 

Phone: HArrison 5-5146 

ABP 

Bd. Chmn A. A. Brentano 

President I. Weil 

Mgr Lee Edmiston 

Radio-TV Dir G. L. Freeman 



142 



q®&q®&s&&&&&®q&q®&&&&$®®®&$®®®®q®®q®&$ ADVERTISING AGENCIES 



DON KEMPER COMPANY, INC. 

608 S. Main St., Dayton 2, Ohio 

Phone: BAldwin 3-6216 

AAAA— ABP— ANPA— ABC 

President Don H. Kemper 

Exec. V.P Robert A. Hilton 

Vice President James D. Parker 

Media Director Mary A. Whittington 

Creative Director Betty McGonigle 

Art Director John H. Bach 

Production Manager Carl Deibel 

Med. Reseach Dir Mary Alice Whittington 

Branch Offices 
919 N. Michigan Ave., Chicago 11, 111. 
Phone: SUperior 7-6746 

President Don H. Kemper 

Exec. V.P.. Robert A. Hilton 

Vice Pres Phelps Johnson 

Media Director Katherine Faleide 

655 Madison Ave., New York 21, N. Y. 
Phone: TEmpleton 2-7755 

President Don H. Kemper 

Exec. V.P Robert A. Hilton 

Vice Pres. Alfred S. Moss 

Media, Radio-TV Dir Susan Hallberg 

KENNEDY-HANNAFORD, INC. 

1706 Broadway, Oakland 12, Calif. 

Phone: GL 2-2521 

ABP 

President Helen A. Kennedy 

V.P Peter D. Hannaford 

Media Dir., Time Buyer H. Derdivanis 

Branch Office 

Pier 33, Embarcadero 10, Calif. 

Phone: YU 2-6452 

President Helen A. Kennedy 

KENYON & ECKHARDT, INC. 

247 Park Ave., New York 17, N. Y. 

Phone: YUkon 6-9000 

AAAA— ABP— ANPA— PP A— ABC 

NOAB— APA 

Chrmn. of Bd William B. Lewis 

President David C. Stewart 

Chmn. Exec. Comm Edwin Cox 

Sr. V.P.'s Robert Burton, Victor 

Armstrong, Mawwell Ule, Barrett Brady, 
G.T.C. Fry, Fred Mitchell 

V.P., Dir. Radio-TV James S. Bealle 

V.P., Radio-TV 

(Hollywood) Alfred Tennyson 

V.P.'s Gerald Link, Joseph B. Braun, 

Jerome Cowen, Howard M. Wilson, Milton 
Margolis, Brendan J. Baldwin, Norman 
H. Bertels, Harry Stoddart, Paul Bradley, 
Jerome Cowle, Frederick Flanagan, Budd 
Hemmick, Stanley Tannenbaum, Lawrence 
O'Neill, C. F. Korten, Edward C. Mante, 
Lee Abbott, J. Clarke Mattimore, Paul 
Baur, Bud Sherak, Thomas Maschler, John 
Baldwin, Alfred A. Lawton, Don Maggini, 
James A. Dearborn, William H. Green, L. 
Dickson Griffith, W. Denning Harvey, John 
W. Keeshan, Richard M. Kelly, Kevin 
Kennedy, Douglas L. Keys, William G. 
Martin, Robert Ellis, E. W. Newsom, Louis 



J. Nicholaus, Robt. Pasch, George Oswald, 
Lawrence G. Puchta, Andrew J. Shepard, 
C. Stuart Siebert, Sidney B. Silleck, John 
Gardner, William Rienecke, Alvin N. Sara- 
sohn, Clinton F. Wheeler, Jr. 
Time Buyers & Accounts: Mary Dwyer: 
Lever Bros., Thomas J. Mahon, Inc.; Frank 
Hajek: Lever Bros.; Lucy Kerwin: Anacon- 
da, Canadian Pacific, Capital, GCMI, Mead 
Johnson, Quaker State, McKesson & Rob- 
bins, National Biscuit; Edward Kobza: Ford; 
Walter Staab: Shell Oil, U.S. Plywood, ASR, 
Beecham Products, Inc. 

Branch Offices 

645 Griswold St., Detroit 26, Mich. 

Phone: WOodward 5-0300 

Sr. Vice Pres G. T. C. Fry 

620 Market St., San Francisco 
Phone: EXbrook 7-9099 

Mgr Rebert Welsh 

321 Bloor St., E., Toronto, Ont. 
Phone: WAlnut 4-9531 

V.P Edgar B. Ferree 

550 Sherbrooke W., Mont., Que. 

Phone: Victor 2-2534 

Kenyon & Eckhardt De Mexico, S. A. 

Avenida Insurgentess Sur 

102 Mexico, D. F. 

Phone: 11-81-73 

V.P William Miller 

Meadows Bldg., Dallas, Tex. 
Phone: EMerson 3-2581 

Mgr Alfred Gary 

6253 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HO: 9-9044 

V.P., Mgr Burt S. Avedon 

334 Boylston St., Boston, Mass. 
Phone: COpley 7-8550 

V.P., Mgr Frank S. Christian 

221 N. LaSalle St., Chicago, 111. 
Financial 6-4020 

V.P., Robert B. Shirey 

Estimated Radio Billings: $7,600,000. 
Estimated TV Billings: $40,000,000. 

J. M. KESSLINGER & ASSOCIATES 

37 Saybrook Place, Newark 2, N. J. 

Phone: MArket 3-0007 

ANPA— APA— NBP—PPA 

Owner, Pres J. M. Kesslinger 

Media Director H. C. R. Kesslinger 

Research Director Mitchell Krauss 

Account Executives Joseph M. Dietz, 

Morton Howard Roth, Paul Weisman 

KETCHUM, MacLEOD & GROVE, 
INC. 

Four Gateway Center, Pittsburgh 22, Pa. 
Phone: COurt 1-5100 
AAAA— ABP— ANPA 

President George Ketchum 

Exer. V.P., Administration. . .W. S. Redpath 

Exec. V.P., Service E. T. Parrack 

V.P ' Emil Hofsoos 

V.P., P. R. Dir Howard B. Anderson 

V.P., Media & Bcstg Lansing B. Lindquist 

V.P., Dir. of Radio-TV E. J. Donaldson 



143 



ADVERTISING AGENCIES $&&&&&&&&&&&&&&&&&&&&&&&&&&&&&$&&&&$&& 



V.P.'s Robert C. Alberts, 

Robert M. Brown 

Vice Pres., Secy William R. Parker 

V.P., Creative Dir W. E. Pensyl 

Treasurer . B. B. Jones 

Radio-TV Mgr Warren C. Rossell 

Time Buyers & Accounts: Joel Davis: Old 
Dutch Coffee; County Fair; AGFA. Dick 
Courtney: Westinghouse Elec. Corp.; Alcoa; 
Rubbermaid; Tappan; Calgon; Pittsburgh 
Plate Glass. 

Branch Offices 

155 E. 44th St., New York, N. Y. 

Phone: MUrray Hill 7-5640 

1000 Conn. Ave. N.W., Washington, D. C. 

Phone: STerling 3-6554 

Suite 403, 8 E. Long St., Columbus, O. 

Phone: CApital 4-9632 

1205 Holman Ave., Houston 4, Tex. 

Phone: JAckson 6-1834 

KEYES, MADDEN & JONES, INC. 

(Div. of Russel M. Seeds Co., Inc.) 

919 No. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 3-2133 

ANPA— APA— NBP 

Ghrmn. of Bd Freeman Keyes 

President Howard A. Jones 

Exec. Vice Pres Harry B. Goldsmith, Jr. 

Sr. Vice President Lee J. Marshall 

Sec.-Treas Harry H. Maus 

Mgr., Radio-TV Dept Janet Conger 

V.P.'s Paul Kelly, Robert W. Allrich, 

Charles Chappell. Leslie C. Green, Jay P. 
Herbert, Dale Mehrhoff, Dr. Jay S. Nie- 
feld, John J. P. Odell, Fred E. Wilson. 

Comptroller Richard R. Davis 

Time Buyers. .Merle Myers, Virginia Russett 

Branch Offices 

1270 Ave. of Americas, New York 20, N. Y. 

Phone: COlumbus 5-5814 

Mgr Gerald Lesser 

121 Monument Circle, Indianapolis 9, Ind. 
MElrose 5-1361 

V.P., Manager Paul Richey 

1680 Vine St., Hollywood 28, Calif. 
Phone: HOllywood 9-3974 

Manager Talcott Jones 

Ainsley Bldg., N.E. 1st Ave., Miami 32, Fla. 
Phone: FRanklin 1-2507 

Vice President, Mgr Dick Stern 

Estimated Radio Billings: $1,200,000. 
Estimated TV Billings: $6,500,000. 

LEW KING ADVERTISING, INC. 

1426 North 1st St., Phoenix, Arizona ' 
Phone: ALpine 4-5548 

President Lew Kinp 

V.P E. G. King 

Radio-TV Dir B. Milton 

KIRCHER, HELTON & COLLETT 

2600 Far Hills Ave., Dayton 19, Ohio 

Phone: AXminster 3-3191 

AAAA— ABP 

Pres., Creative Dir Ralf C. Kircher 

Senior V.P James M. Hadley 



VJP.'s Norman Van Zant, 

Jack J. Westerman 

Exec. VJ» Watson B. Metcalf 

Treas. & Dir. Prod Carter B. Helton 

Secretary R. L. Mills 

Radio & TV Dir Donald R. Lyons 

KIRKLAND-WHITE & SCHELL ADV. 

Glenn Bldg., Atlanta 3, Ga. 

Phone: JAckson 4-6692 

APA— SNPA— ANPA— NBP— NOAB 

Partners J. A. Kirkland 

Frank W. White. James B. Schell 
Production Manager D. Provost 

PHILIP KLEIN ADV., INC. 

1424 Walnut St., Philadelphia, Pa. 

Phone: PE 5-1260 

ANPA— ABP— APA 

President Morton A. Koshland 

Sec'y, Treas Herbert Ringold 

V.P., Radio Dir Allan Kalish 

Publicity Director R. Klein 

WALTER J. KLEIN CO. 

1214 Elizabeth Ave., Charlotte 4, N. C. 

Phone: FR 7-1646 

ABP— ANPA— APA— SNPA 

Pres., Treas Walter J. Klein 

Media Dir Bobbie Roberts 

Photography Dir W. Lineberger 

Branch Offices 

17 E. 45th St., New York 17, N. Y. 

Phone: MUrray Hill 2-8877 

Mgr Charles J. Basch III 

KOEHL, LANDIS & LANDAN, INC. 

41 East 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 2-6600 

ABP— ANPA— APA— NOAB— NBP 

Pres. & Treas .Albert E. Koehl 

Vice-Pres. & Sec A. A. Landis 

Vice-Presidents John R. Landan, 

Russell C. Rowan 
Prod. Mgr Herb Harfenist 

KRUPNICK & ASSOCIATES, INC. 

508 North Grand Ave., St. Louis 3, Mo. 

Phone: JEfferson 3-1723 

ABP— ANPA— APA 

President Sam Krupnick 

Exec. V.P Tom Connelly 

V.P., Creat. & TV Dir.. Raymond Armbruster 

Vice Pres A. Harvey Brown 

Vice Pres Ronald P. Smillie 

Secretary-Treasurer Edgar Kluge 

Media Mgr Charles W. Haines, Jr. 

Time Buyers Margaret Pautler, Natalie 

Schneiderman, Jacqueline Wille 

KUDNER AGENCY. INC. 

575 Madison Ave., New York 22, N. Y. 

Phone: MU 8-6700 

ABP— ANPA— APA— NBP— AAAA 

ABC— NOAB 

Bd. Chairman C. M. Rohrabaugh 

President Charles R. Hook, Jr. 



144 



$&®q&®&&&®q&$&&$q®&$®qq®®®q&^g&&&&&&& ADVERTISING AGENCIES 



Exec. V.P Robert M. Watson 

Sr. V.P.'s.. Robert W. Bode, Donald S. Gibb 

V.P., Radio-TV A. Ward 

Vice Presidents William A McDonough, 

James F. Black, Andrew Diddell, James J. 

Cochran, Lester S. Rounds 

Secy., Treas Carl Phares, Jr. 

Asst. Sec.-Treas Emily A. Whitehill 

Pub. Dir J. L. Nanovic 

Time Buyer John Marsich 

KUTTNER & KUTTNER, INC. 

646 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-7940 

ANPA 

President Harold E. Kuttner 

Vice Pres F. S. Kuttner 

Exec. V.P., Sec, Treas CD. Kuttnei 

V.P., Media Dir S. C. Kuttnei 

Vice Pres S. S. Korshak 

LAK&SPIRO-SHURMAN, INC. 

Radio Center Bldg., Memphis 3, Tenn. 

Phone: JAckson 5-1571 

ANPA— ABP 

President Avron Spiro 

Secy-Treas M. M. Shurman 

Production Manager Mrs. M. Ross 

Publicity Director Al R. Capley 

Art Director Leonard Crook 

Assoc. Art Dirs J. A. Ruggiero, John Scott 

Dir. Creative Work Jane Zussman 

Radio-TV Time Buyers. . .Mrs. L. Simmons, 
Jack Callicott 

LAMBERT & FEASLEY, INC. 

430 Park Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-6464 

ANPA 

President. Frank W. Mace 

Exec. V.P William R. HiUenbrand 

VJP., Gen. Mgr J. L. Johnston, Jr. 

Sr. V.P., Acct. Spvsr Merrell Boyce 

V.P„ Radio & TV William A. Wylie 

V.P.'s, Account Supvrs Gerald Blake II, 

Mark Reardon, John A. Waite 

Treasurer A. J. Mahoney 

V.P., Marketing Dir „ J. J. Flood 

Copy Chiefs, V.P.'s Richard S. Bridgman, 

John F. McKay 

Media Director William B. Hinman 

Supvr., Traffic Prod Edmund A. Zito 

Assoc. Dir., 

Radio-TV John W. Robinson, Jr. 

Time Buyers William H. Millar, Jr., 

Frank D. Sweeney, James D. Watterson 

LAMPE & KUFF ADVERTISING CO. 

2519 Maryland Ave., Baltimore, Md. 
Phone: BE 5-3347 

President John Lampe, Sr. 

Vice President I. Harold Kuff 

LANDI, ERBERTO, ADV. CO. 

853 Seventh Ave., New York 19, N. Y. 
Phone: JUdson 6-0588 

Owner Erberto Landi 

Media Dir Rose Peters Gatto 



LANDO ADVERTISING AGENCY, 
INC. 

197 Carlton House, Pittsburgh 19, Pa. 
Phone: ATlantic 1-5887 

President Robert N. Lando 

Sr. V.P Joseph C. Gusky 

Radio-TV Prod Fred Hedding 

Radio Time Buyer H. L. Roihchild 

Branch Office 

G. Daniel Baldwin Bldg., Erie, Pa. 

Phone: 5-7009 

Manager John Clark 

PHILIP J. LANE ADVERTISING 

667 Madison Ave., New York 22, N.Y. 
Phone: PLaza 3-9327 

Owner, Acct. Exec Philip J. Lane 

Branch Office 

5406 Sierra Vista Ave., Los Angeles 38, Calif. 

Phone: HO 7-3042 

LANG, FISHER & STASHOWER, INC. 

1010 Euclid Bldg., Cleveland 15, 0. 

Phone: PRospect 1-0300 

AAAA 

President H. Jack Lang 

V.-P.-Treasurer Fred P. Stashower 

Vice-Pres., Radio-TV Alvin B. Fisher 

V.P.'s Martin J. Cohn, Helen G. Coyne 

Mgr., Radio-TV John L. Rose 

Prod. Mgr., Radio-TV Edward T. Noll 

Chief Time Buyer Garry C. McKelvey 

Time Buyers & Accounts: G. C. McKelvey: 
Carling Brewing; Jim Telisky: Carling Brew- 
ing; Peter B. Turk: GE, Yellow Cab, Cleve- 
land Transit System, Richcrest, Ohio Matt- 
ress, Fisher Bros. 

C. I. LA ROCHE & CO., INC. 

575 Lexington Ave., New York 22, N. Y. 

Phone: PLaza 5-7711 

ANPA— AAAA— NBP—APA—NOAB— ABP 

Chairman Chester J. LaRoche 

V.P., Gen. Mgr C. R. La Roche 

Sr. V.P. Radio-TV Tom Lewis 

V.P., Sta. Rel H. Greig 

V.P., Mgr. TV Prodn Jay Bottomley 

Supev. TV Comm. Copy F. Dennis 

TV Art Dir P. Tomlinson 

Branch Office 

6269 Selma Ave. Hollywood 28 Calif. 

Phone: HOllywood 9-3656 

Vice Pres Arthur White 

LAVIDGE & DAVIS, INC. 

401 Fidelity-Bankers Trust Bldg., 

Knoxville, Tenn. 

Phone: 5-0418 

ANPA— ABP 

President Arthur W. Lavidge 

Ch. Exec. Comm Charles B. Davis 

Vice Pres Sam B. Newman 

Radio-TV Dir. & Time Buyer. . . .John Ward 

Branch Office 

222 Professional Bldg., High Point, N. C. 

Phone: 888-6905 

Mgr Erl Tronnes 

Estimated Radio Billings: $75,000. 
Estimated TV Billings: $400,000. 



145 



ADVERTISING AGENCIES &&&&&&&&QQ&&&&&W&Q&&&&&&&&QQ&&&&&&&&S 



LEECH ADVERTISING CO. 

664 Hanna Bldg., Cleveland 15, Ohio 

Phone: TOwer 1-2065 

Pies., Treas Edward P. Leech 

AL PAUL LEFTON CO., INC. 

1617 Pennsylvania Blvd., Phila. 3, Pa. 
Phone: LOcust 8-5600 
ANPA— APA— NOAB 

President Al Paul Lefton 

Exec. Vice-Pres. & Treas H. S. Louchheim 

Exec. V.P Paul Brown 

Mgr., Radio-TV Dept J. P. Creamer 

Branch Offices 

71 Vai.derbilt Ave., New York 17, N. Y. 

Phone: MU 9-7470 

President Al Paul Lefton 

Vice-Pres. & Mgr .R. J. Herts 

LENNEN & NEWELL, INC. 

380 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-5400 

ANPA— APA— NBP-^AAAA— NOAB 

ABC— ABP 

President Adolph J. Toigo 

Sr. V.P., Secy.-Treas John D. Speirs 

Exec. V.P., Creative Contact. .Guild Copeland 

Sr. V.P., Secy.-Treas John D. Speirs 

Sr. V.P.'s & Mgmt. Acct. Supvrs Thos. H. 

Lane, Jackson Taylor, Gordon Cates, John 
Schneider, Phillip P. Hoffman, Wm. Dash- 
eff, Elkin Kaufman, Wm. Ziegfeld, F. M. 
Canbria, H. Tibbets, L. A. Kelmenson. 

Sr. V.P., Dir. Comm. Prod A. J. Pan 

Sr. V.P., Creative Coord Richard Mancini 

Sr. V.P., Radio-TV Dir. .Nicholas E. Keesely 

V.P., Media Dir H. Zeltner 

Sr. V.P., Mdse. Dir Clifford W. Davis 

Sr. V.P., Mgr. Prod. Dept.. .Michael J. Madar 
Sr. V.P, Dir. of 

Research Christopher A. Sante 

V.P, Radio-TV Business 

Mgr .Francis C. Barton 

Sr. V.P., Dir. of Copy E. L. Frisard 

V.P, Dir. of Music & Lyrics. Edward F. Flynn 

V.P, Head of Serv. Dept Myles E. Baker 

V.P, Controller G. J. Muller 

Branch Offices 

9033 Wilshire Blvd., Beverly Hills, Calif. 

Phone: CR 1-7221 

V.P, Mgr T. Huston 

V.P., Mgr. TV Elizabeth M. Williams 

248 Battery St, San Francisco, Calif. 
Phone: YU 2-7878 
Sr. V.P, Mgr. W. Coast 

Oper Marshall J. Weigel 

Estimated Radio Billings: $900,000. 
Estimated TV Billings: $48,750,000. 

LESCARBOURA ADVERTISING, INC. 

139 Main St, Ossining, N. Y. 
Phone: Wilson 1-1443 

President Stanley A. Lescarboura 

Art Director John Berryman 

Secretary Winifred Phillips 

Publicity Dir Frances Howe 



LILLER, NEAL, BATTLE & LINDSEY. 
INC. 

1371 Pcachtree St., Atlanta 9, Ga. 

Phone: TR 3-3381 
AAAA— ABC— ANPA— ABP— AFA 

Chairman C K. Liller 

President William W. Neal 

Sr. Vice Pres James L. Battle 

V.P.'s Howard G. Axelberg, John K. 

Ottley Jr., E. Clay Scofield, Baron Roberts 

V.P, Prod Sam W. Longino 

Secy.-Treas Oscar S. Lewis 

V.P, Public Rel. Dir.. Richard E. Hodges, Jr. 

Media Dir Pamela Tabberer 

Branch Offices 

8 N. Eighth St., Richmond 19, Va. 

Phone: Milton 4-3065 

V.P, Mgr.. Dan W. Lindsey, Jr. 

595 Madison Ave, New York 17, N. Y. 

Phone : PLaza 9-4676 

Manager Helen Gordon 

W. E. LONG ADVERTISING AGENCY 

188 W. Randolph St., Chicago 1, 111. 
Phone: RAndolph 6-4606 

Director F. B. Leonard 

Radio-TV Dir David R. Hayes 

Asst. Radio-TV Dir K. Holden 

Prod. Mgr K. Kines 

Media, Research Dir Russell A. Gilbertz 

LOWE & STEVENS 

685 W. Peachtree St, N.E, Atlanta 8, Ga. 

Phone: TRinity 2-9694 

AAAA— ABP— ANPA— APA— NBP 

Partners Robert C. Lowe, Jr., John H. 

Stevens 

Vice President Jules Clyde Gerding 

Art Director J. D. Hawkins 

Production Mgr O. L. Shelley 

Media Director Audrey Jones 

LUCKOFF & WAYBURN 
PRODUCTIONS 

320 W. Lafayette Blvd., Detroit 26, Mich. 
Phone: WOodward 2-0707 

Partner Louis H. Luckoff 

Partner Leon S. Wayburn 

Partner ; . . . .Alan E. Luckoff 

Production Mgr Donald A. DeCook 

Time Buyer Edith M. Rose 

EARLE LUDGIN & CO. 

121 W. Wacker Drive, Chicago 1, 111. 

Phone: ANdover 3-1888 

AAAA— ABP— ANPA— ABC— ANA 

Bd. Chairman Earle Ludgin 

President J. H. Willmarth 

Ch. Exec. Comm David G. Watrous 

Gen. Mgr George Rink 

V.P, Creat. Dir V. Hugh Wells, Jr. 

V.P, Copy Dir J. E. Chapman 

Secy, Prod. Mgr Edward Ernstein 

Radio-TV Dir D. Hockstein 

Treasurer Earl E. Kraft 

Time Buyer Marge Flotron 



146 



^^^^^^^^^^52K25^^^^^^ga^^^^^^^^^^^^g^^$^^ ADVERTISING AGENCIES 



LYNN ORGANIZATION 

15 S. Franklin St., Wilkes-Barre, Fa. 

Phone: V Alley 2-7182 

ABP— ANPA— APA— NBP— NOAB 

President S. C. B. Lynn 

Creative Dir Donald A. Smith 

Radio-TV & Media 

Dir., Time Buyer W. P. McLaughlin 

Copy Chief, Acct. Exec John L. Lewis 

Acct. Exec Matt W. Fields 

W. D. LYON COMPANY 

303 Second Ave. S.E., Cedar Rapids, Iowa 
Phone: EMpire 4-9141 
AAAA— ABP— ANPA 

President, Treas W. D. Lyon 

Exec. V.P R. B. Creswell 

Research, Media Dir Dr. Robert Ames 

Radio-TV Time Buyer Eileen Burns 

Radio-TV Director Robert Colburn 

Prod. Mgr J. A. Rasley, Jr. 

Creative Dir John E. Fisher 

MacFARLAND, AVEYARD & CO. 

333 N. Michigan Ave., Chicago 1. 111. 

Phone: RAndolph 6-9360 

ANPA— ABP— AAAA— NBP 

Chairman Hays MacFarland 

President A. E. Aveyard 

Exec. V.P., Gen. Mgr Walter C. Power 

Sr. Vice-President David W. Stotter 

V.P Norman A. Fox 

V.P., Art Dir Walter Solarz 

V.P., Radio-TV Dir H. G. Atkinson 

Radio-TV Time Buyer Esther Andersen 

Media Director G. H. Hendry 

Treasurer J. Terry 

Production Mgr Arthur L. Smith 

MacLAREN ADVERTISING CO. LTD. 

Ill Richmond St., West, Toronto, Ontario 
Phone: EMpire 3-2244 

President & Dir E. V. Rechnitzer 

Exec. V.P., Gen. Mgr C. E. Brown 

Treas. & Dir M. D. MacMahon 

V.P. & Dir G. G. Sinclair 

V.P. & Dir W. H. Graham 

V.P. & Dir., Radio-TV F. H. Horler 

V.P. Creat. Svcs G. M. Elliott 

Media Dir D. C. Linton 

Group Creative Dir's R. H. Baker, P. D. 

Break, A. Ness 

Ass't Mgr., Radio-TV Dept R. J. King 

Mgr., Pub. Rel L. R. O'Hagan 

Time Buyer F. K. Campbell 

Branch Offices 

550 Sherbrooke St., W. Montreal, Quebec 

Phone: VI 5-1222 

Vice Pres C. J. Chandler 

911 Electric Railway Chambers 

Winnipeg, Manitoba 

Phone: WHitehall 2-6321 

Manager E. P. Thomson 

1240 West Pender St., Vancouver, B. C. 
Phone: MUtual 5-6268 

Manager W. D. M. Patterson 

635 Ouellette Ave., Windsor, Ont. 
Manager J. R. Robb 



MacMANUS, JOHN & ADAMS, INC. 

Woodward Ave. & Long Lake Rd., 
Bloomfield Hills, Mich. 
Phone: Midwest 6-1000 

President Ernest A. Jones 

Chmn. Exec. Comm Charles F. Adams 

Senior V.P.'s John R. MacManus, 

Hovey Hagerman, Wm. Bachman, Jr. 

V.P.'s Robert L. Garrison, 

Robert Britton, James Graham, Robert 
Marker. 

Sec.-Treas Leo A. Hillebrand 

Broadcast Spvsr Lee C. Hanson 

Time Buyers & Accounts: Richard Shep- 
pard: Pontiac, Tempest, MMM, Dow Chem- 
ical; Marv Megison: Cadillac, American Oil, 
Packer Pontiac, Wolverine Show, Mich. Con- 
solidated Gas, Kresge, Ex-Cello. 
Branch Office 
444 Madison Ave., New York, N. Y. 
Phone: PLaza 9-5600 

Vice Pres., Mgr Henry G. Fownes, Jr. 

Vice Pres Mark Lawrence 

5455 Wilshire Blvd., Los Angeles 36, Calif. 
Phone: WE 7-1000 

V.P., Manager D. E. Jones 

1750 Hennepin Ave., Minneapolis, Minn. 

V.P., General Mgr Bill Everson 

600 University Ave., Toronto 2, Ont., Can. 

Phone: EM 4-0204 

V.P., General Mgr Les McMahon 

MALCOLM-HOWARD 

203 N. Wabash Ave., Chicago, 111. 

Phone: ANdover 3-0022 

ABP— ANPA 

Owner Arthur M. Holland 

Radio-TV Dept Edward Drucker, 

Bernard Berman, Fran Weiss 

Art Director x4rthur Anderle 

Radio Time Buyer Maxine Ziv 

J. GORDON MANCHESTER 
ADVERTISING, INC. 

1000 Connecticut Ave., N.W., 

Washington 6, D. C. 

Phone: ME 8-0060 

President J. Gordon Manchester 

Vice President Richard P. Ehst 

Radio-TV Dir Joseph W. Browne 

Time Buyer Theodore P. Noves, Jr. 

ROBERT M. MARKS & COMPANY, 
INC. 

32 East 57th St., New York 22, N. Y. 
Phone: PLaza 3-5924 
ABP— ANPA— NBP 

Pres. & Secy Robert M. Marks 

Media Dir T. H. Parker 

Art Dir Don Bearard 

Radio-TV Dir Sidney Walton 

Pub. Dir Vic Dallaire 

HAROLD MARSHALL ADVERTISING 
INC. 

171 Madison Ave., New York 16, N. Y. 
Phone: MUrray Hill 6-5652 

President Harold Marshall 

Production Mgr A. Kohn 



147 



ADVERTISING AGENCIES &$$$&&&&&&&&&$&&&&&&&&&$&&&&&&&&&&&& 



MARWEL ADVERTISING, INC. 

34 W. 46th St., New York 36, N. Y. 

Phone: JUdson 6-4270 

ABP— ANPA— NBP—PPA 

President William W. Weltman 

Exec. V.P Bruce Marchin 

V J\, Art Dir Charles Jefferson 

Copy Chief Dan James 

Media Dir Geri Propeack 

J. M. MATHES, INC. 

260 Madison Ave., New York 16, N. Y. 

Phone: LExington 2-7450 

ABP— ANPA— AFA— ABC 

President & Dir W. T. Okie 

Exec. V.P. & Dir Wilfred S. King 

V.P., Dir. Radio-TV Roy Passman 

V.P., Pub. Dir Arthur Monroe 

V.P., Media Dir Alvin R. Krackt 

V.P.'s & Dirs Donald D. Halstead, 

A. E. Cox, Jan Meyer, L. E. Miller 

VJP.'s Edward J. Garvey, Leonard 

Marshall, Thomas McCauley, R. Peterson 

Radio-TV Media Dir Edna S. Cathcart 

Assoc. Dir Albert Morrison 

Prod. Spvsr Frank Huber 

Time Buyers. . . .Edna S. Cathcart, Pat Hart- 
nett, Olga Hoffman, Lucille Busacco 
1345 Russ Bldg., San Francicso 4, Cal. 
Phone: YUkon 2-8944 

Manager Robert Little 

300 Biscayne Blvd. Way, Miami 32, Fla. 

Phone: FRanklin 3-6440 

Manager Nicholas Salimbene 

MATHISSON & ASSOCIATES, INC. 

411 E. Mason St., Milwaukee 2, Wis. 

Phone: BRoadway 6-7181 

ABP— ANPA— NBP—NOAB 

President C. A. Mathisson 

Exec. Adm Walt E. Krueger 

V.P., Treas Ralph W. Henkel 

Radio-TV Dir Robert Geary 

Time Buyers Louis K. Fuller, R. Geary 

Branch Offices 

1127 Wilshire Blvd., Los Angeles 17, Calif. 

3460 International Bldg., Rockefeller Center 

New York 20, N. Y. 

Phone: PLaza 7-2061 

Manager Edgar E. Hinkh 

JOSEPH MAXFIELD CO. 

87 Weybosset St., Providence 3, R. I. 
Phone: GAspee 1-4456 

President Joseph M. Finkle 

Vice-Pres.-Treas Archie M. Finkle 

Radio Director D. M. Taipe 

MAXON, INC. 

2761 E. Jefferson Ave., Detroit 7, Mich. 

Phone: LOrain 7-5710 

ANPA— ABC 

President Lou R. Maxon 

Treasurer John W. Bray 

Secretary G. Reginald McKiel 

V.P., Radio-TV V. Kenyon 

Branch Offices 

12 E. 53rd St., New York 22, N. Y. 

Phone: PLaza 9-7676 



Vice-Pres., Gen. Mgr M. F. Mahony 

V.P., Dir. Radio-TV E. Wilhelm 

919 N. Michigan Ave., Chicago 11, 111. 
Phone: WHitehall 4-1676 

Vice President ..Raymond C. Strieker 

83 S. Seventh St., Minneapolis, Minn. 
Phone: FEderal 9-8859 

Mgr Charles J. Hawkins 

Estimated Radio Billings: $1,800,000. 
Estimated TV Billings: 116,000,000. 

McCANN-ERICKSON, INC. 

485 Lexington Ave., New York, N. Y. 

Phone: OXford 7-6000 
AAAA— ABP— ANPA— APA— NOAB 

Bd. Chmn., Pres Marion Harper, Jr. 

Bd. Vice Chmn F. K. White 

Finance Chmn F. A. Sherer 

Gen. Corp. Exec M. J. Culligan 

Secretary J. D. McNamara 

Sr. Vice President .George H. Giese 

Sr. V.P., Treas Frank K. White 

Sr. V.P.'s C. Terence Clyne, 

Emerson Foote 

Corporate V.P Donald B. Armstrong, Jr. 

Secretary Benjamin F. Holme, Jr. 

Sr. V.P., Admn. Chmn Paul E. Foley 

Sr. Vice Pres. & 

Creative Dir John H. Tinker, Jr. 

V.P. Chg. Media William C. Dekker 

Vice Pres. & Asst. Treas.. .Dixon R. Griswold 
Vice Presidents (N. Y.) . .Karl A. Brautigam, 
Donald G. Calhoun, Sidney W. Dean, Jr., 
J. L. Deane, Leonard F. Erickson, Alberta 
Hays, Farish A. Jenkins, Daniel W. Keefe, 
Alton Ketchum, Ralph B. Koser, Thomas 
P. Losee, Alfred J. Roby, Jr., Margot Sher- 
man, Wells W. Spence, R. E. Thompson, 
E. F. Wilson, Neal Gilliatt, Earl H. Ellis, 
Richard Farricker, Myron McDonald, Ferd 
Ziegler, Edward R. Beach, W. E. Berchtold, 
Herta Herzog, Russell Johnston, M. Carl 
Johnson, Jr., T. A. McAvity, H. A. Mattoon, 
G. B. Park, Roger A. Purdon 

Branch Offices 

200 Berkeley St., Boston 16, Mass. 

Phone: Liberty 2-7382 

Mgr G. Higgins 

335 Euclid Ave., Cleveland 14, Ohio 
Phone: CHerry 1-6850 

Sr. Vice Pres.-Mgr Robert Cole 

3325 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-3301 

V.P., Mgr David Hopkins 

1060 National Bk. Bldg., Detroit 26, Mich. 
Phone: WOodward 5-7550 

V.P., Mgr Thomas J. King 

900 Lovett Blvd., Houston 6, Texas 
Phone: JAckson 9-4991 

Vice Pres. Mgr Joseph B. Wilkinson 

318 S. Michigan Ave., Chicago 4, 111. 
Phone: WEbster 9-3700 

V.P., Mgr Chester L. Posey 

114 Sansome St., San Francisco 4, Calif. 
Phone: DOuglas 2-5560 
Sr. V.P.-Mgr. West. 

Oper Phipps L. Rasmussen 



148 



*^^^^^3^^^^^^^^^s*£^^^^^ ADVERTISING AGENCIES 



Public Service Bldg., Portland 4, Ore. 
Phone: CApitol 8-4305 

Manager T. N. Tracy 

836 W. Peachtree, Atlanta 8, Ga. 
Phone: TRinity 5-8581 

V.P., Mgr M. Bollman 

Estimated Radio Billings : $28,000,000. 
Estimated TV Billings: $123,000,000. 

McCANN-MARSCHALK CO. 

Division of McCann-Erickson 

460 Park Ave., New York 22, N. Y. 

Phone: OXford 7-4250 

President Stuart D. Watson 

Sr. Vice Pres G. Lester Williams 

Exec. V.P R. B. Koser 

Vice Presidents. ..V. Miles, Bill M. Sansing, 
Albert A. Sommer, Edward J. Whitehead. 

Admin. V.P., Media Dir Eugene J. Cogan 

Radio-TV Dir Glen Bammann 

Branch Offices 

615 Peachtree St., N.E., Atlanta 8, Ga. 

Phone: TRinity 5-0221 

V.P., Manager Mark Bollman 

100 Biscavne Blvd., S., Miami, Florida 

Phone: FRanklin 9-2821 

Manager George Bremser 

the Mccarty company 

3576 Wilshire Blvd., Los Angelas 5, Calif. 

Phone: DUnkirk 5-4011 

AAAA— ABP— ANPA— APA— NBP— NOAB 

President H. E. Cassidy 

Exec. Vice President C. G. Davenport 

V.P., Dir. Client Rel Walker Y. Brooks 

V.P., Dir. Radio-TV Herbert C. Brown 

V.P., Dir. Acct. Ping Arnold D. Duncan 

Art Director Harry Franz 

Branch Offices 

65 E. 56th St., New York 22, N. Y. 

Phone: MUrray Hill 8-7165 

Exec. V.P Robert Holley 

V.P Gene Thomas 

116 New Montgomery St., San Francisco 5 

Sr. V.P W. H. Wilde 

520 N. Michigan Ave., Chicago 11, 111. 

V.P., Gen. Mgr Harrv L. Bauer 

1500 Jackson St., Dallas 1, Texas 

V.P Russell Jurgens 

531 Medical Arts Bldg., Seattle, Wash. 

V.P., Gen. Mgr Harry S. Pearson 

722 Realty Bldg., Spokane 1, Wash. 
V.P Chas. R. Devine 

WALTER McCREERY, INC. 

256 So. La Cienega Blvd., Beverly Hills, Cal. 

Phone: OLympia 2-4480 

AAAA— ANPA— APA— NBP 

Chm. Bd. & Pres Walter K. McCreery 

Secretary Walter Hadlich 

Treasurer Elizabeth Stahle 

Publicity Dir H. Berger 

Radio-TV Dir Howard Flynn 

Radio Time Buyer Virginia White 

McCUTCHEON ADV. 

918 N. Second St., Phoenix, Ariz. 
Phone: AL 8-8374 
AAAA— ABP— ANPA— APA— NBP 



Pres., Treas David McCutcheon 

Prod. Mgr Peggy Melton 

Creative Dir Hal Ackerman 

Media Dir Adelle Davis 

Copy Helen Grant 

Acct. Exec's David McCutcheon, 

Robert Stake 

M-E PRODUCTIONS 

(Div. of McCann-Erickson, Inc.) 

485 Lexington Ave., New York, N. Y. 

Phone: OXford 7-6000 

Bd. Chmn., Gen. Mgr C. Terence Clyne 

President J. L. VanVolkenburg 

Exec. V.P T. P. Losee 

Vice Pres Hal Graham 

Vice Pres. (Chicago) J. R. Allen 

V.P.'s (Los Angeles) Tommy Greenhow, 

Neil Reagan 
Admin. V.P B. F. Holme, Jr. 

MELDRUM & FEWSMITH, INC. 

Carnegie Hall, 1220 Huron Rd. 

Cleveland 15, Ohio 

Phone: CHerry 1-2141 

ABP— ANPA— APA— NBP— AAAA— NAOB 

President H. W. Cooper 

Vice-Pres A. B. Meldrum 

V.P., Radio-TV, Film BJF. Staudennan 

V.P., Media H. G. Selby 

Radio-TV Time Buyer.. Carol Ann Brosmer 

FLOYD F. MELLEN ADVERTISING 

514 Securities Bldg., Omaha, Neb. 

Phone: 341-1025 

AAAA— ANPA 

Owner Floyd F. Mellen 

RICHARD N. MELTZER ADV., INC* 

3100 Russ Bldg., San Francisco 4, Calif. 

Phone: YUkon 2-5877 

AAAA— ABC— ABP 

President Richard N. Meltzer 

Exec. V.P Wallace X. Aron 

Vice Pres., Art Dir Richard Lemen 

Media Dir Barbara Cochran 

Sec Bertram S. Silver 

Treas Harold Shein 

Copy Dept Richard Ferber, George Lowe 

Branch Offices 

7461 Beverly Blvd., Los Angeles, Calif. 

Phone: WEbster 8-2993 

Mgr R. Berggren 

230 Park Ave., New York 17, N. Y. 
Phone: MU 9-3474 

Acct. Exec Jeremy Barkann 

2372 First National Bldg., Detroit 26, Mich. 
Phone: WOodward 1-4810 

President Richard Meltzer 

Estimated Radio Billings: $200,000. 
Estimated TV Billings: $200,000. 

J. ROBERT MENDTE, INC. 

317 South 16th St., Philadelphia 2, Pa. 

Phone: KIngsley 6-1130 

ABP— APA— NBP 



149 



ADVERTISING AGENCIES &&&&&&&&&&&&&&&&&&$&&&&&&&&&&&&&&&&&& 



President J. Robert Mendte 

Vice Pres J. W. Holland 

Treas N. L. Hughes 

Prod. Mgr M. Haggerty 

GEORGE T. METCALF, COMPANY 

31 Canal St., Providence 3, R. I. 

Phone: UN 1-2634 

ABP— NBP 

Chmn. Bd George T. Metcalf 

President Walter Hyland 

Exec. V.P., Secy. Sheldon Spencer 

Prod. Mgr Allan Campbell 

Media Dir John S. Kossak 

THE METLIS & LEBOW CORP. 

200 West 57th St., N. Y. C. 19 
Phone: JUdson 2-3474 

President Stanley E. Lebow 

Exec. V.P., Radio Dir Sanford H. Metlis 

Sr. V.P., TV Dir Stevens P. Jackson 

General Manager Walter Blum 

Radio-TV Prod. Dir Harry Allevara 

ARTHUR MEYERHOFF ASSOC. 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: DElaware 7-7860 

ANPA— AAAA 

President Arthur E. Meyerhoff 

V.P.'s George Taylor, 

Myron E. Chon, Benjamin Green, Robert 
Ross 

Radio-TV Dir Stuart Novy 

Media Dir., Radio-TV. .. .Francine Goldfine 

Time Buyers. . .Evelyn Adell, Patricia Gray, 

Donna Hanson, Bruce Houston, Ed Kasser, 

Jean Seaman, Carol Spring 

Branch Offices 

550 Sherbrooke W., Montreal, Canada 

Phone: Victor 9-9141 

Mgr Jules Gobeil 

100 University Ave., Toronto Ont., Can. 

Phone: EMpire 3-3128 

Manager John Ketter 

HARRY M. MILLER, INC. 

595 E. Broad St., Columbus 15, Ohio 

Phone: CA 4-7243 

ANPA— APA— NOAB 

Bd. Chmn Harry M. Miller 

Pres., Gen. Mgr J. W. Miller 

Radio^TV Dir J. B. Summers 

BEN MOCHAN ASSOCIATES 

757 Boston Post Road, Milford, Conn. - 
President B. Mochan 

MOGUL, WILLIAMS & 
SAYLOR, INC. 

625 Madison Ave., New York 22, N. Y. 

Phone: TEmpleton 8-7100 

AAAA— ABC— ABP— ANPA 

Ch. of Bd., President Emil Mogul 

Ch. Exec. Comm Sidney M. Weiss 

V.P., Radio-TV Dir Leslie D. Dunier 

V.P.'s .... Richard Lockman, Seth D. Tobias, 



Milton Guttenplan, William Jacoby, Alvin 
H. Kaplan, Walter T. Pollock, Charles L. 
Rothschild, Alan Green, Lawrence V. Sta- 
pleton, Edward Klein, Alfred P. Berger, 
Leona Bowman, Lewis L. Dunier, Gerald 
Gould, Wray Kennedy, Bernard Kramer, 
Jules Lennard, Nat C. Wildman. 

Radio-TV Prod Jeanne Harrison 

Secretary Norman Cohen 

Treasurer H. Mogul 

Assoc. Creative Dir Emerson Cole 

Time Buyers ... Lynn Diamond, Joyce Peters 

THE CHESTER C. MORELAND CO. 

800 Broadway, Cincinnati 2, 0. 

Phone: PArkway 1-1178 

AFA— ABP— ANPA 

President, Treas Chester C. Moreland 

Vice Presidents. .B. L. Schurman, Carl Press 

MORSE INTERNATIONAL, INC. 

122 E. 42nd St, New York 17, N. Y. 

Phone: OXford 7-2100 

APA 

President J. Patterson 

V.P R. A. Dearth 

V.P., Art J. Skolnik 

Media Dir O. E. Christy, Jr. 

Radio, TV Time Buyer R. A. McArdle 

Export Media Mgr Aurora Blando 

Dir. of Radio-TV Prod C. Buffington 

Prod. Mgr Don Wheatley 

MOSS ASSOCIATES, INC. 

415 Lexinglon Ave, New York 17, N. Y. 

Phone: MUrray Hill 7-7377 

APA— NBP— ABP— ANPA— PPA 

President Joseph H. Moss 

TV Director B. Math 

Art Director Sidney Fischer 

Prod. Mgr .Philip Schacter 

Copy Chief Gerald H. Bruce 

Media Director Frances Marotta 

MULLINS, EARL ASSOC. INC. 

3308 Beverly Blvd., Los Angeles 4. Calif. 
Phone: DUnkirk 5-9088 

President Thomas Mullins 

V.P Warren Earl 

Sect.-Treas F. A. Sieling 

Office Mgr Katherine Kane 

NAHAS-BLUMBERG, INC. 

605 McGowen St, Houston 6, Tex. 

Phone: Jackson 6-1181 

ANPA— NBP 

President Fred Nahas 

Vice Pres, Media Dir B. L. Blumberg 

V.P. Radio-TV Time Buyer. .N. A. Zelikow 

Radio-TV Dir Bill Lazaru9 

Publicity Dir J. Pate 

NATIONAL EXPORT ADVERTISING 
SERVICE, INC. 

405 Lexington Ave, New York 17, N. Y. 
Phone: OXford 7-9292 



150 



*^^^$^$^^&$^&^^^^^e^^^&& ADVERTISING AGENCIES 



President Thomas W. Hughes 

Vice-Presidents Joseph W. Madden, 

Walter Kelly 

Secy., Treas John D. Barone 

Prod. Mgr D. Simmons 

Art Director William Murphy 

Radio & TV Director Jerome Kates 

NEEDHAM & GROHMANN, INC. 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 5-6200 

ANPA— AAAA— NOAB— APA— NBP 

Pres., Treas H. Victor Grohmann 

V.P. & Sec'y Howard A. Heinsius 

V.P. & Art Dir H. Nelson Kent 

Vice Pres John M. Keil 

Exec. Sec'y Kathryn Intemann 

Prod. Mgr Samuel Boyd 

Media Dir Harry C. Ledingham 

NEEDHAM, LOUIS & BRORBY, INC. 

Prudential Plaza, Chicago 1, 111. 

Phone: WHitehall 4-3400 
AAAA— ANPA— ABP— NOAB 

President Maurice H. Needham 

Sen. Vice President Melvin Brorby 

Exec. V.P Paul C. Harper, Jr. 

V.P., Dir. Best. Facil Arnold E. Johnson 

V.P., Acct. Supvr Granger F. Kenly 

V.P. in Chg. Radio-TV. . .James G. Cominos 

V.P., Dir. Radio-TV Pgs J. Scott Keck 

V.P. Radio-TV Creat. Dir.. .Kenneth Snyder 

Assoc. Radio-TV Creat. Dir F. D. Sucler 

Branch Offices 

9130 Sunset Blvd., Hollywood 46, Calif. 

Phone: CRestview 6-2073 

V.P., Mgr Michael Gradle 

V.P., Radio-TV Creat. Dir.. . .K. C. T. Snyder 

730 Fifth Ave., New York 19, N. Y. 

Phone: PLaza 7-0333 

V.P. & Mgr R. F. Steinhoff 

V.P., Radio-TV Pgmg J. G. Cominos 

Estimated Radio Billings: §4,000,000. 
Estimated TV Billings : S20,250,000. 

GEORGE R. NELSON, INC. 

208 State St., Schenectady 5, N. Y. 
Phone: FRanklin 44135 
Pres., TV Dir., 

Time Buyer Robert S. Cragin 

Radio Director Robert B. Stone 

NEWHOFF-BLUMBERG ADV. 

407-15 Court Square Bldg., Baltimre 2, Md. 

Phone: LExington 9-7155 
Partners T. A. Newhoff, F. L. Blumberg 

NEWMAN, LYNDE & ASSOCIATES, 
INC. 

1628 San Marco Blvd., Jacksonville 7, Fla. 

Phone: EX 8-9721 

ABP— ANPA— APA— PPA 

Bd. Chmn Hunter Lynde 

President W. E. Scheu 

V.P., Gen. Mgr Ned Hubbard 

V.P.'s. . . .David E. Robeson, John A. Bunker 
Radio-TV Dir., Time Buyer. .John Hopkins 



NORMAN, CRAIG & KUMMEL, INC. 

488 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-0900 

AAAA— ANPA 

President Norman B. Norman 

Exec. V.P., Secretary Eugene Kummel 

Exec. V.P., Treasurer B. David Kaplan 

V.P., Broadcast Op. Exec Walter Craig 

V.P., Acct. Gp. Head Richard Bowman 

V.P., Creative Dir Kay Daly 

V.P., Marketing Dir John B. Morris 

V.P., Supvrs G. Shapiro, R. Mullins 

V.P., Asst. to Pres Warren Falles 

V.P., Copy Chief Alan Koehler 

Production Manager R. Norman 

V.P., Dir., Print Media. .Eugenie C. Stamler 

Fashion Coordinator Catherine D'Alessio 

V.P., Controller Miss Rosalou Flanagan 

Asst. V.P., Dir. Rsch Henry Halpern 

Ass't. V.P., Print Media. .. .George Coleman 

Asst. V.P., Mgr. Art Dept J. Woodward 

V.P., Best. Oper Walter Tibbals 

Time Buyers M. Greene, Alan Silverman 

Branch Office 

Bd. of Trade Bldg., Chicago 4, 111. 

Phone: WAbash 2-8701 

Manager G. Paneff 

Estimated Radio Billings: §4,000,000. 
Estimated TV Billings: $15,500,000. 

NORTH ADVERTISING, INC. 

2100 Merchandise Mart, Chicago 54, 111. 

Phone: WHitehall 4-5030 

ANPA— ABC— AAAA— ABP 

President Donald P. Nathanson 

Ch. of Board Bert Goldsmith 

Exec. Vice Pres Bruce M. Dodge 

V.P.'s Allen E. Braun, Lester A. Delano, 

Richard F. Fechheimer, George H. Gruen- 
wald, Walter M. Heymann, Jr., Alice M. 
Westbrook 

V.P., Sec. & Treas Harold Rosenzweig 

Radio-TV Prod. Mgr Len Levy 

Time Buyers & Accounts: John Harper & 
Betty Lavaty: Adorn Hair Spray, POC Beer, 
Tonette, Silver Curl, Regal Beer; Elaine 
Pappas: Toni Home Permanent, Gillette 
Labs, Webcor, Gilbey's Scotch; Barbara Swe- 
deen (NY) : Lanvin. 

Branch Offices 

16 E. 40th St., New York 16, N. Y. 

Phone: ORegon 9-3100 

Exec. V.P Bruce Dodge 

Radio-TV Prod. Mgr Herb Straus 

8701 Wilshire Blvd., Beverly Hills, Calif. 
Phone: OLympia 2-3770 

Radio-TV Prod. Mgr Len Levy 

Estimated Radio Billings: $125,000. 
Estimated TV Billings: $8,125,000. 

NOYES & COMPANY 

1800 Industrial Bank Bldg. 

Providence 3, R. I. 

Phone: GAspee 1-2087 

AAAA— ABP— ANPA 

President, Treas Frederick C. Noyes 

Sr. Vice Pres., Secy Carroll H. Rickard 



151 



ADVERTISING AGENCIES &&&&&&&&$&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 



V.P.'s E. George Cloutier, A. E. Van 

Wagner, Richard M. Compton 

Spvsr., Radio-TV Henry C. Hart, Jr. 

Public Rel. Dir W. Barbau 

Time Buyer & Accounts: Henry C. Hart, 
Jr.: Milton Bradley Co., GE, Industrial Natl. 
Bank, Savage Arms Corp., White & Bagley 
Co., Narragansett Electric Co. 

Estimated Radio Billings: $70,000. 

Estimated TV Billings: $250,000. 

R. T. O'CONNELL COMPANY 

50 East 42nd St., New York, N. Y. 
Phone: MU 7-3673 

President R. T. O'Connell 

Exec. V.P., Creat. Dir Ethel Merklen 

Prod. Mgr Harry Weiss 

V.P., Art Director Jack Chatham 

O.D.I., INC. 

136 William St., New York, N. Y. 
Phone: WOrth 2-6635 

President Bob Harris 

Sec.-Treas William Harris 

Copy Dir Phil Kaplan 

Art Director Dick Brightfield 

OGILVY, BENSON & MATHER INC. 

589 Fifth Ave., N. Y. 17, N. Y. 

Phone: MU 8-6100 

NOAB— APA— AAAA 

President David Ogilvy 

Exec. VjP E. Estey Stowell 

Sr. V.P., Treas Shelby H. Page 

Sr. V.P J. McCaffrey 

V.P. B'cast. Dir Hendrick Bouraem, Jr. 

V.P., Research Div Stanley D. Canter 

Mgr. Best. Spvr P. L. Tomalin 

Media Supvrs Clifford Botway, 

Ann Janowicz 

Prod. Mgr Michael T. Winnow 

V;P., Media Dir Samuel L. Frey 

Branch Offices 

9033 Wilshire Blvd., Beverly Hills, Calif. 

Phone: CRestview 5-6165 

V.P., Mgr Christy Walsh 

235 Montgomery St., San Francisco, Calif. 

Phone: YUkon 2-9598 
Estimated Radio Billings: $1,250,000. 
Estimated TV Billings: $20,000,000. 

IEROME aLEARY ADV. AGENCY 

9 Newbury St., Boston 16, Mass. 
Phone: COpley 7-7430 

President Jerome M. O'Leary 

Exec. V.P R. Wm. Gorman, Jr. 

Radio-TV Time Buyer Sandra Newsam 

Media Dir Louise Dogherty 

Prod. Mgr Thomas Elliott 

Public Relations Dir Nancy Young 

OLMSTED & FOLEY, INC. 

1750 Hennepin Ave., Minneapolis 3, Minn. 

Phone: FEderal 9-0441 

AAAA— ABC— ABP—ANPA—AFA 

Bd. Chairman Ward H. Olmsted 

President John T. Foley 

V.P., Secretary Ward W. Olmsted 

Vice President R. B. Kruskopf 



W. WALLACE ORR. INC. 

1518 Walnut St., Philadelphia 2, Pa. 
Phone: KIngsley 64140 

President W. Wallace Orr 

V.P Bosh Pritchard 

Sec'y & Treas Willard W. Hughes 

Art Dir William Enderle, Jr. 

Time Buyer Robert Dunkel 

MERRITT OWENS ADV. AGENCY, 
INC. 

365 New Brotherhood Bldg., 

Kansas City 1, Kans. 

Phone: DR 1-7250 

ABP— ANPA— APA 

President Merritt Owens 

Vice Pres Frank Lisec 

Art Dir., Prod. Mgr M. Seburn 

Account Execs.. .Merritt Owens, Frank Lisec 

PACE ADVERTISING AGENCY, INC. 

19 West 44th St., N. Y. 36, N. Y. 

Phone: MUrray Hill 7-4090 

ABP 

President Elias Schonberger 

V.P.'s Peter Frenkel, Milton Bagley, 

S. I. Altman 

Radio-TV Dir Sidney Kallner 

Media Dir Irving Krouse 

Sec'y & Treas Max Weintraub 

PACIFIC NATIONAL ADVERTISING 
AGENCY 

2124 4th Ave., Seattle 1, Wash. 

Phone: MAin 3-1401 

AAAA— ANPA— APA— NBP-^OAB 

Chrm. of Board Wm. H. Horsley 

President Trevor Evans 

V.P., Secretary Frank Horsley 

Prod. Co-ord .Monte Solkover 

Vice President Frederick D. Sprague 

Treasurer Calvin W. Franklin 

Radio-TV Dir., Talent Buyer.. Grant Merrill 

Media Dir., Time Buyer. Gertrude M. Nyman 

Branch Offices 

1115 West Broadway, Spokane, Wash. 

Phone: FAirfax 7-9585 

V.P., Manager J. C. Grover 

829 N.W. 19th Ave., Portland 9, Ore. 

Phone: CApitol 2-1021 

V.P., Manager G. P. Griffis 

PARKSON ADVERTISING AGENCY, 
INC. 

400 Park Ave., New York 22, N. Y. 
Phone: PLaza 1-6400 

Ch. Bd., President Edward Kletter 

V.P., Dir. Radio-TV Don Blauhut 

V.P.'s Philip Agisim, Alfred Eichler 

Media Director Herbert Gruber 

Radio-TV Oper. Mgr Helen Lawin 

TV Art Director Rodlow Willard 

Time Buyers & Accounts: Herbert Grub- 
er: J. B. Williams Co.; Ruth Bayer: J. B. 
Williams Co.; Pearl Sheridan: Liggett-Rex- 
all Drug Stores 

Estimated Radio Billings: $100,000. 

Estimated TV Billings: $12,400,000. 



152 



$^^^$^^^^<^^^^3*&^^^^^e« ADVERTISING AGENCIES 



PEARSON ADV. AGENCY, INC. 

250 Park Ave., New York 17, N. Y. 

Phone: YUkon 6-7795 

ANPA 

President-Treasurer C. H. Pearson 

V.P Byrnes Pearson 

V.P., Secy Cecilia H. Pearson 

PERRIN-PAUS COMPANY 

8 South Michigan Ave., Chicago 3, IU. 

Phone: RA 6-7923 

ABP— ANPA— APA-JVRP 

President Earl R. Perrin 

Vice-President Donald L. Paus 

Branch Office 

730 Fifth Ave., New York 19, N. Y. 

Phone: PL 7-6120 

PHILLIPS-RAMSEY INC. 

304 Ivy, San Diego 1, Calif. 
Phone: BElmont 4-6401 

President Charles C. Ramsey 

Vice Pres James Holloway 

V.P.'s . . . .Herbert Fredman, James G. 

Holloway, Robert Phillips, Thomas E. 

Abies, Robert M. Lewis 
Radio-TV Dir., 

Sec.-Treas Mrs. Orva W. Hun* 

Art Dir L. T. Shackelford 

Time Buyers Marion Benson, 

Ruth F. Godfrey 

PITLUK ADVERTISING COMPANY 

123 Auditorium Circle, San Antonio 5, Texas 

Phone: CApitol 3-6131 

APA— NOAB— SNPA— ABP— ANPA 

Pres., Acct. Exec Jack N. Pitluk, St 

V.P., Acct. Exec Jack N. Pitluk, Jr. 

Vice Pres Louis H. Pitluck 

P. R. Dir. J. M. Battersby 

Copy Chief Harvey Christiansen 

Radio Director Margaret Morrison 

TV Director Don Zimmei 

PORTER & ASSOCIATES 

1188 S. Muirfield Rd., Los Angeles 19, Calif. 
Phone: WEbster 6-5564 

Owner, Sales Mgr Irwin T. Porter 

Partner, Prog. Mgr Gertrude T. Porter 

Script Dept Jean Norab 

POTTS-WOODBURY, INC. ADV. 

2233 Grand Ave., Kansas City 8, Mo. 

Phone: GR 1-5775 

ANPA— NOAB— PPA— ABP 

President J. B. Woodbury 

Vice Pres E. A. Warner, C. C. Tucker, 

C. L. Robinson, Al Coleman, G. F. MaGill, 
C. E. Jones, R. R. Sanford, John K. Bar- 
ton, L. S. McCaslin, Jr., J. M. Gaughan, 
Clarence H. Russell, Glen Jocelyn, Norm- 
an Rau, Jack Nichols, Jack Macdonald, 
Leonard Bridges 

V.P., Radio-TV Dir R. P. Dunnell 

Secy., Treas C. C. McMillan 

Prod. Mgr Charles W. Wilson 

Radio-TV Prod William J. Brewer 

Research Director Willard Young 



Branch Offices 

507 Braniff Airways Bldg., Dallas, Tex. 

1700 Broadway, Denver 2, Colo. 

527 Madison Ave., New York, N.Y. 

316 Enterprise Bldg., Tulsa, Okla. 

J. G. PROCTOR COMPANY, INC. 

250 Park Ave., New York 17, N. Y. 
Phone: YUkon 6-7725 

President J. G. Proctor 

V.P. & Acct. Exec Ray Hanna 

Secretary M. S. Proctor 

Art Dir. & Prod. Mgr M. Sholle 

PRODUCT SERVICES 

17 E. 45th St., New York City 
Phone: MUrray Hill 7-0204 

President Les L. Persky 

V.P Harold L. Tuers 

Treasurer George Stadtmuller 

TV Dir Richard DeMaid 

Art. Dir Milt Kimmel 

Copy Dir D. Young 

Pub. Rel. Dir Alfred Davis 

Time Buyer B. P. Pettick 

L. W. RAMSEY COMPANY 

230 No. Michigan Ave., Chicago 1, 111. 

Phone: FRanklin 2-8155 

ANPA— APA— NBP— NOAB 

Chairman A. C. Naeckel 

President Richmond M. Lloyd 

Secy G. E. Bischoff 

Vice-President N. B. Langworthy 

Treasurer W. J. Henderson 

Art Director E. J. McCabe 

Prodn. Mgr Vito M. Volino 

Branch Office 

111 East 3rd St., Davenport, Iowa 

Phone: 326-0157 

THE RANDALL COMPANY 

75 Pearl St., Hartford 3, Conn. 
Phone: JAckson 7-1179 

President Wilbur W. Randall 

Art Director Robert N. Berger 

Radio & TV Director Jack Reynolds 

REACH, McCLINTON & CO., INC. 

505 Park Ave., New York, N. Y. 

Phone: PLaza 1-7300 

69 Washington St., Newark, N. J. 

Phone: MArket 3-5100 

ANPA— APA— NBP— AAAA— NOAB 

Chrmn. of Board Chas. Dallas Reach 

President Harold L. McClinton 

Exec. V.P., Gen. Mgr Robert W. Robb 

Sr. V.P., Art Dir Everett W. Sahrbeck 

V.P., Controller J. Allentuck 

Sr. V.P., Treas D. M. Bernheim 

V.P., CopV Dir Herman Raucher 

V.P., Mgr. Newark Donald Mayer 

V.P., Radio-TV Dir Werner Michel 

V.P., Assoc, Art. Dir Maree Mayhew 

V.P. & Research Dir Paul Keller 



153 



ADVERTISING AGENCIES &$&$®®q&&®q®q®&®g&&®&®&$®®®&q&®®&&®&&& 



Media Dir Philip C. Kenney 

N. Y. Prodn. Mgr S. A. Holdampf, Jr. 

Pub. Dir Phil Wasserman 

Assoc. Dir., Radio-TV James K. Graham 

Radio-TV Prod Merl Bloom 

Time Buyers Margot Teleki, 

Martin Foody, Robert Bruno 
Branch Offices 
Prudential Bldg., Chicago 1, 111. 
Phone: SUperior 7-9722 

Pres J. R. Pershall 

6434 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: OLive 3-9610 

V.P., Manager Harry W.Witt 

706 Second Ave., Minneapolis 2, Minn. 
Phone: FEderal 9-8041 

V.P., Manager George O. Ludke, Jr. 

1235 Statler Bldg., Boston, Mass. 

Phone: Liberty 2-6100 

Pres John M. McCullough 

JAMES R. REESE ADVERTISING CO. 

15 West 10th St., Kansas City 6, Mo. 

Phone: Victor 5269 

APA— ABP— ANPA 

Owner James R. Reese 

KNOX REEVES ADVERTISING, INC. 

400 Second Ave. S., Minneapolis 1, Minn. 

Phone: FEderal 9-0071 

AAAA— ABP— ANPA— APA 

NOAB— PPA— ABC 

President R. W. Stafford 

Sec-Treasurer L. J. Beltrand 

Best. Mgr J. W. Connor 

Pub. & P.R. Dir C. A. Bier 

Radio & TV Dir R. E. Neff 

Time Buyer P. Ewing 

REGAL ADVERTISING ASSOCIATES 
CORP. 

575 Lexington Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-8320 

President R. H. Solof 

Exec. V.P., Gen. Mgr S. Grayson 

Controller Marcia Beckman 

REINCKE, MEYER & FINN, INC. 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-7440 

ABP— ABC— ANPA— APA— NBP 

Bd. Chmn Wallace Meyer 

President Charles A. Reincke 

V.P.'s Joseph J. Finn, Charles Fleming, 

S. W. Jewell, George E. Taylor 

Sec.-Treas Arthur L. Reincke 

Radio-TV Director Lew Green 

Media Director John Priebe 

REINHARDT ADVERTISING INC. 

1736 Franklin St., Oakland 12, Calif. 

Phone: TEmplebar 2-2408 

ABP— ANPA 

President Emil Reinhardt 

Time Buyer A. Leo Bowman 

TV & Radio Dir Henry E. Freitas 

Secretary Eloise Reinhardt 



RICH-LEE ADVERTISING INC. 

110 W. 40th St., New York 18, N.Y. 
Phone: LAckawanna 4-3895 

President Sigmund C. Aiken 

V.P., Time Buyer Ramon P. Steinberg 

Branch Office 

700 Equitable Bldg., Baltimore, Md. 

Phone: LE 9-0136 

Exec.-in-Chg Ramon P. Steinberg 

FLETCHER RICHARDS, CALKINS & 
HOLDEN, INC. 

730 Fifth Ave., New York 19, N. Y. 
Phone: JU 6-5400 

Chmn. Exec. Comm Fletcher D. Richards 

Board Chairman Bradley A. Walker 

President Bryan Houston 

V.P., Dir. Radio-TV Seymour J. Frolick 

Treasurer Dorothy Steitz 

Secretary Evelyn King 

V.P.'s Robert Boulware, 

Walter B. Geoghegan, Sanford C. Smith, 
Alexander Coan, Sylvia Harris, Raymond 
P. Durrell, Warren Rebell, E. A. Gray, 
Norton Leo, J. Frankenberry, Bernard Eck- 
stein, Joseph Scheideler, H. A. Steckman, 
John M. Van Horson 

V.P. Dir. of Media John J. Ennis 

V.P. Pub. Rel R. Fischer 

Radio-TV Prgmn Robert Nugent 

Radio-TV Writer-Prod Wyn Walshe, 

Steve Roppolo 

TV Art Dir Victor Miranda 

Radio-TV Traffic. .Fran Campbell, Ruth Jaffe 

Radio-TV Bus Georgette McCarthy 

Time Buyers Jim Kelly, Jack 

McDougal, Elizabeth Griffiths 
Branch Offices 
Prudential Plaza, Chicago 1, 111. 
Phone: RAndolph 6.3830 

General Mgr George Jahnke 

58 Sutter St., San Francisco 4, Calif. 
Phone: YUkon 1-2250 

Exec. V.P. Western Div King Harris 

V.P. Mgr Parker Wood 

V.P.'s Porter Anderson, Ridge L. Harlan, 

I rlflC () l\.PPlpl* 

6233 Hollywood Blvd., Hollywood, Calif. 
Phone: HOllywood 6-1311 

V.P.'s Raymond R. Morgan, Jr., Robert 

C. Temple, James O. Thompson 

Joseph Vance Bldg., Seattle 1, Wash. 
Phone: MAin 2-1555 

Vice Pres Frank Caspers 

133 E. Palmetto Pk. Rd„ Boca Raton, Fla. 
Phone: 6344 

Vice Pres Ellsworth D. Hill 

V.P., Creative Dir P. S. Batterson 

20 Carlton Ave., Toronto 2, Ont., Can. 
Phone: EMpire 3-6361 

Bd. Chmn John P. Hamilton 

Pres Warren H. Wilkes 

550 Sherbrooke St., W., Montreal 2, Can. 
Phone: Victor 4-8821 

Gen. Mgr Cletus Lunny 

Estimated Radio Billings: $2,500,000. 
Estimated TV Billings: $3,300,000. 



154 



»^&^$^&&e^&$$^$^^^^e&^^$^^& ADVERTISING AGENCIES 



DAN RIVKIN AGENCY 

1418 Walnut St., Philadelphia 2, Pa. 

Phone: PE 5-5766 

Owner Dan Rivkin 

ROBERTS & REIMERS, INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-3175 

ANPA— APA 

President Robert Power Reiniers 

Vice Presidents Leon Kelley, M. W. 

Nichols 

V.P., Media Dir John K. Lucken 

Secretary Jac M. Wolff 

Prod. Mgr Charles Murphy 

Art Director Hugh Ryan 

ROBERTSON ADV., INC. 

108 North State St., Chicago 2, 111. 
Phone: STate 2-0268 

President Scott Robertson 

Prod. Mgr G. B. Greene 

Pub. Rel. Dir J. Strenski 

MARSHALL ROBERTSON 
ADVERTISING AGENCY 

1550 Speer Blvd., Denver 4, Colo. 

Phone: KE 4-6268 

APA 

Chrmn. & Pres Marshall G. Robertson 

Secy.-Treas., Time Buyer. Mary A. Robertson 

V.P., Acct. Exec John Eby 

Radio Dir Betty Wagner 

TV Manager Jack Helling 

Art Dirertor , - . Lavem Everson 

ROBINSON, ADELMAN & 
MONTGOMERY, INC. 

2016 Walnut St., Philadelphia 3, Pa. 
Phone: LOcust 8-5885 

President. . Robert H. Adleman 

Vice President Anthony J. Walton 

Art Dir R. Meyers 

ROBINSON, FENWICK 
& HAYNES, INC. 

1111 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: HUntley 2-2050 

ABP— ANPA— APA— PPA 

President Elwood J. Robinsen 

Secretary Eola E. Gass 

Vice Presidents Charles Culbert, 

John Haynes 

V.P., Radio-TV Dir Lee Laufer 

V.P., Media Dir., Treas.. .Robert C. Neuman 
Prod. Mgr James KrolJ 

Time Buyer & Accounts: Robert C. Neu- 
man: Loma Linda Food Co., Leo's Quality 
Foods, Packard-Bell Co., Dried Fig Advisory 
Bd., Los Angeles Dept. of Water & Power, 
Western Federal Savings & Loan Assn. 

ROCHE, RICKERD & CLEARY, INC. 

135 South LaSalle St., Chicago 3, 111. 
Phone: RAndolph 6-9760 

ABP— ANPA— APA— NBP—NOAB 

Chrmn. of the Bd J. L. Proebsting 

President C. E. Rickerd 

Exec. V.P K. C. August 

V.P., Asst. to Pres Al Bonk 



V.P. Chg. of Media Frank HakewiU 

V.P. Chg. of Copy R. A. L. Herweg 

V.P., Art Dir George Lyman 

Vice Presidents Lloyd MaxweU, 

William H. Savin, Stewart Weston, M. F. 

Williamson, J. Walker 

Sec.-Treas C. W. Anderson 

V.P., Dir. Radio-TV Kirby Roche 

Dir., Pub. Rel H. Burnett 

Time Buyer K. Knight 

ROCKLIN IRVING & ASSOCIATES 

32 W. Randolph St., Chicago 1, 111. 
Phone: RAndolph 6-2324 

President Irving Rocklin 

Controller Sidney Bernberg 

Copy Chief Robert Spencer 

Account Executives Irving Rocklin, 

Robert Rocklin, Jerrold Rocklin 

Research Director Geraldine Feldman 

Publicity Dir Robert Rocklin 

Prod. Mgr Helen Wurtzburg 

Art Director Louis Hernandez 

ROGERS & SMITH ADVERTISING 
INC. 

1402 Kirby Building, Dallas, Texas 
President P. C. Fewell 

RONALDS-REYNOLDS & CO. 

154 University Ave., Toronto 1, Ont. 

Phone: EM 2-2381 

CAAA— CAB— ABP— ANPA 

President C. W. Reynolds 

Exec. V.P Frank deB. Walker 

Sec.-Treas F. J. Banks 

V.P., Radio-TV Dir H. E. Karpus 

Radio-TV Mgr F. Robinson 

Time Buyers. . . .Vera Hopkins, E. Villamere 

Branch Office 

1440 St. Catherine St. W., Montreal 25, Que. 

Phone: UN 6-9471 

Mgr H. J. Reynolds 

Estimated Radio Billings: $950,000. 
Estimated TV Billings: $2,300,000. 

ROSE-MARTIN, INC. 

3 West 57th St., New York 19, N. Y. 
Phone: PLaza 2-4040 . 
ABP— ANPA 

President Irl W. Rose, II 

Exec. V.P John A. Boulle 

V.P., Media Director G. M. Rundbaken 

V.P., Art Dir Alec B. Kenne 

Production Manager Ethel Whelan 

V.P.'s Allen A. Brinker, Walter M. 

Masters 

IRVING ROSEN ADVERTISING 

84-49 168th St., Jamaica, N. Y. 

Phone: AXtel 7-7741 

Owner, Time Buyer Irving Rosen 

ROSENGARTEN & STEINKE, INC. 

483 Union Ave., Memphis 3, Tenn. 

Phone: JAckson 7-4566 

APA— ABP 

President Norton Rosengarten 

Exec. Vice Pres Jay Scott 

Radio-TV Dir Bill Kurtz 



155 



ADVERTISING AGENCIES te&&&&$Q&&e&&&Q&&&&&&$&&®&$&&&&®&&&&&® 



ROSS ROY-B.S.F. & D., INC. 

2751 East Jefferson Ave., Detroit 7, Mich. 

Phone: LOrain 7-3900 

ABP— ANPA— PPA—NOAB—NPB 

Bd. Chmn Ross Roy 

President Walter Ayers 

Sr. V.P Robert R. Roy 

Exec. V.P J. S. Pingel 

Sr. V.P., Creative Dir W. W. Shaul 

Sr. V.P., Dir. Best. Svcs M. G. Vaughn 

V.P. Pub. Rel Hubert F. Roy 

V.P.'s L. C. Barlow, 

O. A. Brady, W. E. Dye, R. D. Gaul, C. 
Hicks, F. H. Larson, D. R. Lena, D. C. 
Longyear, L. P. Morse, J. R. Neall, R. E. 
Reins 

Media Dir Ronald A. Post 

Dir., Radio-TV David B. Siegel 

V.P., Controller Harry W. Mellen 

V.P., Media H. E. Rumble 

Production Director William L. Miller 

Publicity Dir Robert V. Fancett 

V.P., Dir. Prod. Analysis. .Kenneth S. Loring 

Personnel Dir George Macier 

Branch Offices 

52 Vanderbilt Ave., New York 17, N. Y. 

Phone: MU 6-1800 

President W. C. Ayers 

1717 N. Highland, Hollywood 28, Calif. 

Phone: HOllywood 9-6263 

Ross Roy of Canada, Ltd. 

Canada Trust Bldg., Windsor, Ont. 

Phone: Clearwater 6-2371 

RUDER & FINN, INC. 

130 E. 59th St., New York 22, N. Y. 

Phone: PLaza 9-1800 

ABP— ANPA 

Chairman of Board William Ruder 

President David Finn 

Chmn., Exec. Comm Paul Zucker 

Sr. V.P.'s. . .Charles Lipton, Richard Weiner, 
Norman Weissman, Stanley Thea 

V.P.'s Joseph Field, Robert Fleisher, 

Alfred G. Paulson, Frank Saunders, Harold 
Wolfson 

Acct. Exec Al Feldman 

Time Buyer Seymour Thompson 

Branch Office 

18 Rue de Champel, Geneva, Switzerland 

Exec.-in-Chg Richard Walker 

THE RUMRILL COMPANY, INC. 

1895 Mt. Hope Ave., Rochester 20, N. Y. 

Phone: BRowning 1-2150 

AAAA— ANPA— ABP 

President C. L. Rumrill 

Senior V.P N. A. Gallagher 

V.P.'s C. N. Gleason, J. S. Warren, J. E. 

Troskosky, F. F. Harned, F. B. Lynch, 
T. P. Howard, E. F. Novak 

Secy., Trcas H. R. Hanson 

Prod. Mgr R. H. Peters 

Branch Offices 

10 Lafayette Sq., Buffalo, N. Y. 

Phone: MA 6020 

V.P., Manager D. J. Atkinson 

V.P.'s N. E. Forgie, H. R. Keating 



1512 Genesee St., Utica, N. Y. 
Phone: SWift 7-2850 

V.P. & Manager L. B. Riegler 

V.P H. T. Duffy 

1 Rockefeller Plaza, New York, N. Y. 

Phone: PLaza 7-8022 

V.P., Gen. Mgr B. Jones 

LOWE RUNKLE CO. 

1313 Liberty Bank Bldg., Okla. City 2, Okla„ 

Phone: CEntral 6-3521 

ABC— AAAA— ABP 

President Lowe Runkle 

Exec. V.P Howard Neumann 

Vice-Presidents Roger Pishny, 

Vernon Morelock, Monty Mann, Oscar 

Heuser 

Treasurer George A. Mitten 

Radio, TV Director Mack Fuller 

Radio-TV Prod. Spvsr Ben Morris 

Time Buyer Pattie Moreland 

Estimated Radio Billings: $265,000. 

Estimated TV Billings: $600,000. 

BEN SACKHEIM, INC. 

2 West 59th St., New York 19, N. Y. 

Phone: PLaza 1-2200 

AAAA— ABC— ABP— ANPA 

President Ben Sackheim 

Exec. Vice-Pres George B. Pampel 

V.P., Radio-TV William Pitts 

TV Coordinator J. Battaglia, Jr. 

TV Traffic Daniel J. Solomon 

Time Buyer Robert Goldsmith 

Copy Chief Anne Green 

Media Director William Galker 

Acct. Execs Glenda Sullivan, Theodore 

Herrmann, George Miller, James Fickei- 
sen, Harold T. Graves, Austin P. Kelley, 
Milton Mensch, Lewis Nemerson, William 
Pitts, Donald Temple 

WALKER SAUSSY ADVERTISING, 
INC. 

1501 Canal St., New Orleans, La. 

Phone: JA 2-9212 

ANPA— ABP— ABC 

President Boatner Reily 

V.P., Gen. Mgr P. J. Stakelum, Jr. 

V.P. Radio, Creative Dir I. J. Vidacovich 

Vice Presidents D. W. Ziegelasch, 

Irvine J. Vidacovich, Sr. 
Acct. Execs Boatner Reily, P. J. Stakelum, 

Jr., Joseph C. Shields, Jr., Dwight W. 
Ziegelasch, I. J. Vidacovich, Sr., Dorothea 
Schlesinger, John Browne, Peter A. Mayer, 
I. J. Vidacovich, Jr. 

Secretary Dorothea Schlesinger 

Treasurer Alvin C. Camus 

Radio-TV Dir Peter A. Mayer 

Time Buyers & Accounts: Mrs. Marie B. 
O'Meara; American Brewing Co.; Elmer 
Candy Co.; Henderson Sugar Refinery; 
Hibernia Homestead & Svgs. Ass'n; Wm. B. 
Reily Co.; Southern Memorial. 
Branch Office 

6363 Wilshire Blvd., Los Angeles, Calif. 

Phone: WE 3-7536 

V.P Robert F. Anderson 



156 



£3*£^^*£^^^^^^^^^25&^^^^^ ADVERTISING AGENCIES 



ALLEN SAVAGE AGENCY 

1 E. 57th St., New York, N. Y. 

Phone: EL 5-1434 

Owner Allen Savage 

FRANK B. SAWDON, INC. 

60 E. 56th St., New York 22, N. Y. 
Phone: PLaza 1-4646 

President Frank 8. Sawdon 

Exec. V.P S. Syman 

Radio-TV Producer J. P. Jones 

Branch Office 

6115 Selma Ave., Hollywood, Calif. 

Phone: HOllywood 4-7579 

W. C. Mgr AUan Moll 

A. A. SCHECHTER ASSOC. 

551 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-1150 

President A. A. Schechter 

V.P., Radio-TV Michael Roshkind 

Secretary M. M. Goddard 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-9511 

Manager Charles Vance 

1540 N. Highland Ave., Hollywood 28, Calif. 
Manager Dorothy Furman 

SCHECK ADV. AGENCY, INC. 
9 Clinton St., Newark 2, N. J. 

Phone: Market 2-0480 
ANPA— APA— NBP— SNPA 

President Julius Scheck 

V.P., Media Dir E. Grant Scheck 

Secy. & Treas Morris Scheck 

Prod. Mgr., Art Dir Marc Santiago 

Copy Chief E. Bimberg 

Space Buyer Frank M. Craumer 

SCHENKER COMPANY 

2301 Wabansia Ave., W., Chicago 47, 111. 

Phone: ARmitage 6-1600 

Pres., Media Dir Sidney R. Raike 

Vice-Pres J. E. Schenker 

Art Dir M. Rickabaugh 

Radio Time Buyer & Prod. Mgr. 
Space Buyer C. D. Domin 

SCHNEIDER, JOSEPH P., ADV., INC. 

11 E. 44th St., New York 17, N. Y. 
Phone: MUrray Hill 7-8294 

President Joseph P. Schneider 

Exec. V.P., Art Dir Alfreda Walsh 

Media Dir M. B. Schneider 

Prod. Mgr O. Kiritchenko 

Space Buyer Mark Barry 

GORDON SCHONFARBER & 
ASSOCIATES, INC. 

58 Weybosset St., Providence 3, R. I. 
Phone: GAspee 148134-5 

ABP— ANPA— APA— NBP— NOAB 

President Gordon Schonfarber, Jr. 

V.P., Prod. Mgr Russell C. Edwards 

Vice-Pres., Copy Chief John B. Swift 

Secretary Amanda C. J. Olston 

Radio-TV Dir Richmond A. Patterson 



SCHWAB, BEATTY, & PORTER, INC. 

660 Madison Ave., New York 21, N. Y. 

Phone: TEmpleton 8-8410 

ABP— ANPA— NBP 

President Victor O. Schwab 

Exec. V.P Richard Porter 

Dir. Radio-TV George F. Perkins 

Radio-Time Buyer Rae Elbroch 

ED SHAPIRO INC. 

1831 Chestnut St., Philadelphia 3, Pa. 

Phone: LO 4-2877 

ANPA— ABP— NBP 

President Edward Shapiro 

Treas.-Sec H. Hyman Shapiro 

JOHN W. SHAW ADVERTISING, INC. 

200 E. Ohio St., Chicago 11, 111. 
Phone: MO 4-3300 

Bd. Chairman John W. Shaw 

Pres., Ch. Exec. Comm.. . .David E. Guerrant 
V.P.'s. .. .Norman Anderson, Charles Allen, 
George Filipetti, Joyce Turovlin, Ralph 
Stewart, William Ries, William Pullman 

V.P.'s Sec Sigmund Seaman 

V.P., Treas P.L.O. Smith 

Creative Dir George E. Filipetti 

Radio-TV Prod. Mgr Stuart Berg 

Time Buyers. . .Marie Lehan, June Kemper, 

Marilyn McDermott, Isabell McCaulay 

Branch Office 

5225 Wilshire Blvd., Los Angeles 36, Calif. 

Phone: WE 8-2675 

Mgr Jack R. Schulter 

Estimated Radio Billings: $1,000,000. 
Estimated TV Billings: $1,500,000. 

SILTON BROS., CALLAWAY INC. 

131 Clarendon St., Boston 16, Mass. 
Phone: CO 7-3730 
ABP— ANPA— NBP 

Board Chairman Jason N. Silton 

President Myron L. Silton 

Exec. V.P Ramon N. Silton 

Senior V.P Earle W. Hoffman 

Treasurer Morris Susman 

Media Director Marie Kachinski 

Asst. Treasurer Ruth B. Comerford 

SIMON & GWYNN 

3329 Poplar Ave., Memphis 11, Tenn. 

Phone: FA 7-1691 
SNPA— ANPA— APA- NOAB— ABP 

Partners Milton Simon, H. N. Gwynn 

Art Prod. Mgr Carlos Gordon 

SIMONS-MICHELSON CO. 

1126 Lafayette Bldg., Detroit 26, Mich. 

Phone: Woodward 3-3000 

AAAA— ANPA— ABP— APA— NBP 

Partners Leonard N. Simons, 

Lawrence J. Michelson 

Prod. Mgr Arthur H. Copland 

Radio-TV Dir C. Lloyd 

SMITH/GREENLAND COMPANY 

666 Fifth Ave., New York 19, N.Y. 
Phone: Circle 6-6161 



157 



ADVERTISING AGENCIES i&®®&&&&&&z&®®&&z®&$&&z&2&®&®®®®®®®®®&. 



President Leo Greenland 

V.P.'s Peter G. Weinberg, 

Murray Platte, Robert Tannehill 

Sec.-Treas Martin L. Smith 

Copy Chief Murray L. Klein 

Production Mgr Harold Franklin 

Media Director Les Towne 

Time Buyers ..Florence Taft, Joe King, 

Sharon Tillman 

SMITH, TAYLOR & JENKINS, INC. 

223 Fourth Ave., Pittsburgh 22, Pa. 

Phone: ATlantic 1-9312 

ABP— ANPA 

President, Treas Ronald P. Taylor 

Vice Presidents. .R.E. Quaid, R. K. Pearson 

Radio Director Les Sterne 

TV Director W. D. Morrissey 

Time Buyers.. W. D. Morrissey, L. B. Sterne 
Estimated Radio Billings: $331,000. 
Estimated TV Billings: $382,000. 

W. J. SMITH CO. 

Commonwealth Bldg., Louisville 2, Ky. 

Phone: JUniper 4-2163 

APA— SNPA— ANPA 

Pies. & Treas., Prod. Mgr W. J. Smith 

Vice-Pres. & Secy G. B. Smith 

Media Dir. & Copy Chief H. D. Peltier 

SON DE REGGER ADV. AGENCY 
INC. 

3422 Ingersoll Ave., Des Moines 12, la. 
Phone: CRestwood 9-0554 
ANPA— APA— ABP— NBP 

Ch. & Treas Les Son De Regger 

President T. Peterson 

Secretary A. H. Son De Regger 

Prod. Mgr Joseph Daniels 

C. JERRY SPAULDING, INC. 

201 Commercial St. Worcester 8, Mass. 
Phone: PLeasant 3-4789 
Pres., Treas. & Radio Time Buyer 

C. Jerry Spaulding 

Vice President R. F. Hayward 

Secretary E. J. Driscoll 

Art Director Charles Rice 

Prod. Mgr Emile Gaucher 

Media Dir H. Redding 

RAYMOND SPECTOR COMPANY, 
INC. 

445 Park Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-4407 
ABP— ANPA— APA— NBP 

President, Treas Raymond Spector 

Art Director Irving Trabich 

SPITZ ADVERTISING AGENCY, INC. 

530 Oak St., Syracuse 3, N. Y. 
Phone: 9-5581 
ABP— ANPA 

Owner, Acct. Exec William Spitz 

Art Director Frederic Berg 

Copy Chief P. Pehizotto 

Radio-TV Dir Patricia Montfort 



SPITZER, MILLS & BATES LTD. 

790 Bay St., Toronto 2, Ont. 

Phone: EMpire 6-2811 

ABC 

Board Chairman G. F. Mills 

Vice Chmn. of Bd J. W. Spitzer 

President W. H. Reid 

V.P.'s G. E. Cross, D. McCrimmon, 

W. F. Nugent, J. H. Randle, W. G. Wallace 

Radio-TV Dir R. A. Stevenson 

TV Prod J. W. Bick 

Time Buyer M. E. McCullagh 

Montreal Media Dir.. L. E. MacKay 

Media Dir P. Judson 

Branch Office 

3405 Addington Ave., Montreal, Quebec 

Phone: HU 1-0344 

V.P.'s J. H. Randle. D. McCrimmon 

STEBBINS, BARTON ADVTG. 

3142 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: Dunkirk 8-8131 
ABP— ANPA— AAAA 

President Barton A. Stebbins 

Secy., Treas Dorothy M. Elliott 

Copy Chief S. Elstad 

Art Dir F. E. Williams 

Media Dir A. W. Gudelman 

HAL STEBBINS, INC. 

714 W. Olympic Blvd., Los Angeles 15, Calif. 

Phone: Richmond 9-5317 

ANPA— APA— AAAA— ABC— NBP 

President Hal Stebbins 

Treas Ruth Winberg 

Secretary Winifred Graham 

Time Buyer & Accounts: Jones Hawley: 

TreeSweet, Bernstein's Food. 

Branch Office 

962 W. El Camino Rd., Sunnyvale, Calif. 

Phone: REgent 9-4160 

V.P., Mgr R. Citron 

STOCKTON, WEST, BURKHART, 
INC. 

J 300 First Natl. Bank Bldg., Cincinnati 2, 0. 

Phone : Dunbar 1-5600 
AAAA— ABP— ANPA— APA— NBP— NOAB 

Chmn. of Bd Ranald S. West 

Pres., Treas ; . . .C. Thomas Martin 

Exec. Vice Pres B. A. Schloemer 

V.P., Media, Time Buyer. . . .R. A. McDowell 

V.P Robert Helmich 

Television Production Gary Lee 

Prod. Mgr Richard Thompson 

STORM ADVERTISING CO., INC. 

72 East Ave., Rochester 4, N. Y. 
Phone: BAker 5-9140 

Bd. Chmn., President Morry Storm 

V.P., Sec Barbara B. Herman 

V.P.'s. . .Gerald P. Deppe, Smith S. Binning, 
Vincent Marcone, Glen S. Jennings 
Time Buyers & Accounts: Barbara B. Her- 
man : Punchinello 7-Fruit Drink, Tobin Pack- 
ing Co.; Thomas J. Morton: Ski Life Mag.; 
Gerald P. Deppe (St. Louis) : Gene Jantzen 
Chevrolet. 



15S 



^^^^^^^^^s^^^^^^^s^^^^^ ADVERTISING AGENCIES 



Branch Office 

71 Maryland Plaza, St. Louis 8, Mo. 

Phone: FOrest 1-8750 

Exec. V.P., Gen. Mgr G. P. Deppe 

Professional Bldg., 180 Old Loudon Rd., 

Latham, N.Y. 

Phone: ST 5-5888 

V.P., Gen. Mgr Smith S. Binning 

SUDLER & HENNESSEY, INC. 

130 East 59th St., New York 22, N. Y. 
Phone: PLaza 1-1250 

President A. E. Sudler 

Vice President M. J. Hennessey 

Radio-TV Director Hal Davis 

DANIEL F. SULLIVAN CO., INC. 

216 Tremont St., Boston 16, Mass. 
Phone: HAncock 6-7643 

AAAA— ABP— ANPA— APA— NBP 

President Daniel F. Sullivan 

Vice Pres Robert N. Sullivan 

Ait Dir., Prod. Mgr J. J. McCabe 

Pub. Rel. Dir J. Wheatley Myers 

SULLIVAN, STAUFFER, COLWELL 
& BAYLES, INC. 

575 Lexington Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-1600 

ANPA— APA— NOAB— NBP— AAAA 

Chairman Raymond F. Sullivan 

Vice Chmn S. Heagen Bayles 

President E. L. Seaman 

V.P. Operations Ralph Smith 

Vice Chmn Clifford Spiller 

V.-P. & Media Dir Francis Minehan 

V.P., Media Dept. Mgr Lloyd Harris 

V.-P. & Merch. Dir Daniel O'Meara 

Vice-Pres Mary A. Ayres 

Vice-Pres Herbert A. Vitriol 

Vice-Pres.. Luther H. Wood 

Vice-Pres Ida S. Raisback 

Vice-Pres Barrett Welch 

Vice-Pres Horace Hagedorn 

VJP.'s Frank Henderson, 

Richard R. Uhl, Eugene F. Whelan, T. 

Victor, J. W. Cantwell, D. J. Coyle, E. J. 

Going, Clemmens F. Hathaway, James D. 

Thompson, James Tennyson, I. Emory 

Ward 

V.P., Research Dir Timothy J. Healy 

V.-P. & Head Art Dir Robert West 

Prod. Mgr George Andrew 

V.-P. & Radio-TV Dir Philip H. Cohen 

Radio-TV Bus. Mgr Frank Reed 

V.P., Network Operations George Frey 

Branch Office 
6253 Hollywood Blvd., Hollywood 28, Calif. 

Phone: Hollywood 4-2119 
Vice-Pres. & 

TV-Radio Dir John Van Nostrand 

Vice President Robert W. Ballin 

Estimated Radio Billings: $9,000,000. 

Estimated TV Billings: $27,000,000. 

SWAN & MASON ADVERTISING, 
INC. 

509 Madison Ave., New York 22, N. Y. 
Phone: ELdorado 5-3263 



ANPA 

President Robert G. Swan 

Exec. V.P., Treas Willard W. Mason 

V.P.'s Kendall Foster, George 

Crandall 

Branch Office 

1720 S. Boulder St., Tulsa 17, Okla. 

Phone: LUther 4-6115 

Exec. V.P., Treas Willard W. Mason 

TATHAM-LAIRD, INC. 

64 East Jackson Blvd., Chicago 4, 111. 

Phone: HArrison 7-3700 

AAAA— ABP— ANPA . 

Bd. Chairman Arthur E. Tatham 

President J. Kenneth Laird 

Treasurer Harold C. Jensen 

Asst. Treas Fred Winter 

Secretary Mary Kyak 

Market Res. Dir Arthur A. Simon 

V.P., Media Director George A. Bolas 

Media Supervisors Jack Ragel 

Roy A. Boyer, T. Lauer 

Broadcast Media Mgrs Wm. Conrad, 

D. Douglas, J. Gillen, A. Malpede, M. 
Rodger, R. McWeeny 

Production Manager Eldon Rohrsen 

Creative Research Director. .Dr. Don Kanter 

Branch Offices 

444 Madison Ave., New York 17, N. Y. 

Phone: PLaza 2-1111 

V.P. in Chg H. Frazee 

Best. Media Mgr J. Wills 

Dir. Radio-TV W. H. Thomas 

1680 Vine, Hollywood 38, Calif. 
Phone: HOllywood 1-9228 

Exec.-in-Charge Vic Hunter 

Estimated Radio Billings: $2,200,000. 
Estimated TV Billings: $22,000,000. 

TELESALES, INC. 

350 Fifth Ave., New York 1, N. Y. 
Phone: LAckawanna 4-1150 

President Robert L. Zimler 

TV Prod. Dir Dorothy Wagman 

TERRY, GRAY-SCHWARTZ & 
HARRIS, INC. 

5860 N. Lincoln Ave., Chicago, 111. 
Phone: LOngbeach 14428 

Pres., Exec. Prod., Radio-TV Ron Terry 

V.P., Radio & Elec. Trans. Dir...Al Richman 

V.P.'s Peter Fleishmann, 

Filmore E. Mandl 

TV Dir., Secretary-Treas Gloria Lynn 

Production Mgr Sanford Sorkin 

Press Dept. Mgr Ben W. Glassman 

Time Buyers Ron Terry, Gloria Lynn, 

Ben W. Glassman, Peter Fleischmann, Fil- 
more E. Mandl 

J. WALTER THOMPSON COMPANY 

420 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-7000 
AAAA— ABC— AFA— ANA 

Chairman Stanley Resor 

Vice Chairman Henry C. Flower, Jr. 



159 



ADVERTISING AGENCIES &£&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&£ 



Vice Chairman Samuel W. Meek 

President Norman H. Strouse 

Exec. V.P George Reeves 

Dir., Radio-TV Dan Seymour 

V.P., Radio-TV Pgmng Thomas McAvity 

Admn., Radio-TV John F. Devine 

Secretary Howard Kohl 

Treasurer Edward G. Wilson 

Time Buyers & Accounts: D. Charnas: 
Chesebrough Pond's, Fdn. for Comml. Banks, 
Scott Paper Co. T. Glynn: Aluminum, 
Beecham's Products, R. T. French, Mass. 
Mutual, Reader's Digest, Rowntree Co. J. 
Green: Lever Bros. R. Jones: Champion 
Spark Plug, Ford Motor Co. R. Lilien: Inst, 
of Life Ins., Irving Trust, Northeast Airlines, 
Owens-Illinois, Purolator Prod., Radio Corp. 
of America. R. Welty: Amer. Electric Power, 
Assn. of Amer. Playing Card Mfrs., Francis I. 
duPont, Kingsberry Homes Corp., Lever 
Bros., New Holland Machine Co., Schlitz, 
U. S. Lines, U. S. Playing Cards. A. Wright: 
Blue Cross-Blue Shield, Brillo McGraw Edi- 
son, Mentholatum, Pan American Airways, 
Seven Up, U. S. Brewers Fdn., W. F. Young. 
Branch Offices 
410 No. Mich. Ave., Chicago, 111. 
Phone: MOhawk 4-6700 

Vice Pres., Mgr George C. Reeves 

535 Griswold St., Detroit, Mich. 
Phone: WO 2-8890 

V.P., Mgr W. D. Laurie, Jr. 

6505 Wilshire Blvd., Los Angeles, Calif. 
Phone: OL 3-0300 

Mgrs H. R. Haldeman, W. Wilgus 

299 Alhambra Circle, Coral Gables, Fla. 
Phone: Highland 5-1391 

Manager Albert Cameron 

320 California St., San Francisco, Calif. 
Phone: GA 1-3510 

V.P., Mgr Harry A. Lee 

2440 Republic Bk. Bldg., Dallas, Tex. 
Phone: Riverside 1-4584 

Mgr J. William Braver 

621 17th St., Denver 2, Colo. 
Phone: AMherst 6-3861 

Mgr Thomas McAskin 

311 Palmer Bldg., Atlanta 3, Ga. 
Phone: JAckson 3-1744 

Mgr D. E. Dumont 

222 Loyala Ave., New Orleans 12, La. 
Phone: Tulane 7654 

Mgr.. Donald G. Swanson 

1737 De Salles St. N.W., Washington, D. C. 
Phone: NAtional 8-6140 

Mgr John J. Barnhill 

Estimated Radio Billingss $26,000,000. 
Estimated TV Billings: $148,000,000. 

TRACY, KENT & CO., INC. 

147 E. 50th St., N. Y. 22 

Phone: ELdorado 54404 

ABP— ANPA-^APA— NBP 

Chairman of Board Wm. Irwin Tracy 

Pres Frank S. Kent 

Treas., Secy George M. Pease 

Prod. Mgr H. V. Kelly 



TRACY-LOCKE CO., INC. 

2501 Cedar Springs Road, Dallas 1, Texas 

Phone: Rl 8-4741 

AAAA— ABP— ANPA— ABC— AFA 

President Morris Hite 

Exec. V.P William J. James 

V.P., Treas John H. Wellenkamp 

V.P.'s F. E. Rowe, G. G. Addington 

V.P., Radio TV Lawrence E. DuPont 

Media Dir Ernestine Parker 

Director Howard Fisher 

Time Buyers Paul Girard, 

Morris Midkiff, Pearl Beer 

Branch Office 

900 N. E. Military Dr., San Antonio 9, Tex. 

Phone: TA 6-3251 

Exec V.P. & Mgr William J. James 

JAY VICTOR & ASSOC, INC. 

1225 Raymond Blvd., Newark, N. J. 

Phone: MArket 3-8487 

N. Y. Phone: BA 7-6474 

ABP— ANPA 

Pres Jay Victor 

V.P., Secretary Beatrice Victor 

V.P., Controller Eli Scolnick 

V.P.'s Harvey Victor, Ed Rose 

Prod. Mgr John Salayi 

Dir. Pub. Rel Edw. Tompson 

WABE, INCORPORATED 

730 Fifth Ave., New York 19, N. Y. 

Phone: COlumbus 5-3530 

President Charles Bernard 

Asst. to Pres Rita Scarf one 

Art Dir Leonard Kessler 

Acct. Exec Henry Richard 

WADE ADVERTISING INC. 

20 N. Wacker Drive, Chicago 6, 111. 

Phone: Financial 6-2100 

ANPA— ABP— NOAB 

Bd. Chmn Albert G. Wade II 

President H. Thurber 

Exec. V.P F. F. Owen, Jr. 

Sr. V.P.'s M. Harms, L, J. Nelson 

Exec. Art Director J. B. Hoopes 

Prod. Mgr E. Beane, Jr. 

Dir. Best Richard Dunn 

Best. Advisor J. Daly 

Prog. Prod G. Allen 

Film Prod R. Alcott 

Radio-TV Prod J. West 

Branch Offices 

6 East 45th St., New York, N. Y. 

Phone: OXford 7-9261 

Mgr Henry J. Opperman 

1717 N. Highland Ave., Los Angeles, Calif. 
Phone: HOllywood 6-1631 

Exec. Vice Pres., Mgr P. McCluer 

Radio-TV Dir E. Pierce 

Estimated Radio Billings: $1,000,000. 
Estimated TV Billings: $20,000,000. 

HUGO WAGENSEIL & ASSOC. CO. 

Talbott Bldg., Dayton 2, Ohio 
Phone: HEmlock 5542 



160 



?^£e^se5^^^^^^^<£^^^^^^^^: ADVERTISING AGENCIES 



ABP— APA— AAAA— ANPA 

President Paul B. Willis 

V.P., Creative Dir Harley Case 

Radio Dir F. R. Harwood 

WILLIAM WARREN, JACKSON & 
DELANEY 

45 W. 45th St., New York 36, N. Y. 

Phone: JUdson 6-0350 

ABP— ANPA 

Partners Harry Solow, Jr. v 

William W. Solow, S. P. Jackson 

Radio Dir Harry Solow, Jr. 

TV Director S. P. Jackson 

Radio-TV Prod. Dir Harry Allera 

Time Buyers S. P. Jackson, Harry Allera 

WARWICK & LEGLER, INC. 

375 Park Ave., New York 22, N. Y. 
Phone: PLaza 14700 

President H. Paul Warwick 

Vice-Presidents Henry Legler, 

Thomas H. Shanley, Thos. J. Murray, S. 

Katz, N. L. Silvas, J. Goodman, J. A. 

Malloy, Wm. Zerweck 

V.P., TV-Radio Dir William P. Warwick 

V.P., Media R. S. Bean 

V.P., Copy Chief Robert L. Edens 

V.P., TV Prod Andrew Christian 

TV Art Director Benjamin Colarossi 

WASSER, KAY & PHILLIPS, INC. 

1231 Banksville Rd., Pittsburgh 16, Pa. 

Phone: LOcust 3-1570 

NBP 

President G. S. Wasser 

Exec. Vice Pres L. Cook Thompson 

Treasurer John R. Kersch 

Media Dir William R. Esch 

Radio, Television Director Alvin Roth 

NORMAN D. WATERS & 
ASSOCIATES, INC. 

( Div. of Friend-Reiss Adv. Inc.) 

221 West 57th St., New York 19, N. Y. 

Phone: PLaza 7-8030 

ANPA— NBP— ABP 

Assoc Norman D. Waters, 

B. M. Reiss, Harold Reiss, Lee Friend 

Production Mgr J. Brown 

Creative Dir P. Schofield 

WATTS, PAYNE— ADV., INC. 

311 West 7th-Denver Blvd., Tulsa 19, Okla. 

Phone: LU 3-7571 

AAAA— ABP— ANPA— AFA 

Pres., Treas Oscar E. Payne 

Vice Presidents Leslie S. Hauger, 

Don Dyer, Donald S. Mitchell 

Production Mgr Steve Snyder 

Radio-TV Dir Don S. Mitchell 

Prod. Expeditor Larry Bettis 

Radio-TV Traffic Marilyn McClure 

Secretary Stephen B. Snyder 

Estimated Radio Billings: $275,000. 

Estimated TV Billings: $100,000. 



WEBB ASSOCIATES, INC. 

330 Fifth Ave., New York, N. Y. 
Phone: LO 5-6462 

President Bernard Schiff 

Controller Lillian Habib 

Production Mgr Lee Kriss 

TV Dir Elaine B. Hudson 

MILTON WEINBERG ADVERTISING 
CO. 

6523 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: OLive 3-2300 
ABC— ANPA-^APA 

President Bernard Weinberg 

General Manager William Krauch 

Media Dir Joel Stearns 

Art Dir Sam Diamond 

Prod. Mgr Harry Krauch 

EDWARD H. WEISS & CO. 

360 N. Michigan Ave., Chicago, 111. 
Phone: CEntral 6-7252 

President Edward H. Weiss 

Exec. V.P Bernard Gross 

Vice Chmn Irving D. Auspitz 

V.P., Creat. Dir N. Lee King 

V.P., Dir. Mkt. Svc Jack Bard 

V.P., Research Dir John Tarini 

V.P., Copy Chief Robert Wanamaker 

V.P.'s Byron Bonnheim, Jerome L. Joss, 

Robert J. Fierst, Paul Greenfield, Jerome 
Reshkin, Joel Martin, Hal Dickens, Sam 
Silberman, Kenneth A. Murison 

Radio-TV. Dir Rolf Brandis 

Media Dir Nathan Pinsof 

Time Buyers & Accounts: Harry Pick: 
Perk Foods Co., H. W. Gossard Co., Jose Es- 
calante, Amity Leather. Joan Mandel: Carl- 
ing Brewing Co., Purex, Golden Mix, Little 
Crow Milling, Sealy Mattress. Philip Kaplan : 
Midas, Mogen David Wine, Crush Int. Ar- 
mella Selsor: Helene Curtis, Thomas J. Lip- 
ton, Inc. 

Branch Offices 

730 Fifth Ave., N. Y. 19, N. Y. 

Phone: JUdson 6-8313 

Manager Peggy Schilling 

6363 Wilshire Blvd., Los Angeles, Calif. 

Phone: OLive 3-8360 

Manager Howard Broad 

WEISS & GELLER 

400 Madison Ave., New York 17, N. Y. 
Phone: PLaza 3-4070 
ANPA— NOAB— APA 

President Max A. Geller 

Exec. V.P., Media Dir Max Tendrich 

Sr. V.P., Creative Dir Lawrence Wisser 

V.P. Art Dir Arthur Gordon 

Best. Traffic Mgr G. DeVito 

Time Buyer Jack Geller 

Prod. Mgr. . Sally Green 

WERMEN & SCHORR, INC. 

1616 Walnut St., Philadelphia 3, Pa. 
Phone: Pennypacker 5-1688 
APB— APA— NOAB— ANPA 



161 



ADVERTISING AGENCIES &&z®&z®®&&?®&®®®®®&&z®®®&&®®®e®3&ee&3& 



President David Wermen 

Vice President J. Leonard Schorr 

Radio-TV Director Lester Harmon 

Director Graphic Arts Allen Greenfield 

Art Director Edward Schorr 

Radio-TV Time Buyer Liz Vosberg 

Radio-TV Mgr J. Samuelsohn 

E. TAYLOR WERTHEIM 

347 Madison Avenue, New York 17, N. Y. 
Phone: MUrray Hill 4-7545 

Owner, Media Dir E. Taylor Wertheim 

Art Dir Jose Ramos 

THE WESLEY ASSOCIATES, INC. 

630 5th Ave., New York 20, N. Y. 

Phone: JUdson 2-8050 

ABP— ANPA-JVBP— NOAB 

Chmn. Exec. Comm Leland G. Wesley 

President C. J. McCarthy, Jr. 

V.P., Chmn. Plans Bd Harold Breitner 

Vice President LeGrand L. Redfield 

Creative Art Dir G. Heller 

Prod. Mgr Ed Fitzgerald 

Creative Dir. R-TV C. Amory 

Radio-TV Prod. Spvsr R. Rehbock 

Radio-TV Time Mgr J. D. Knap, Jr. 

Art Dir A. Kennedy 

WEXTON COMPANY, INC. 

444 Madison Ave., New York 22, N. Y. 
Phone: MU 84050 

President Larry Schwarta 

Vice Presidents Ed Greenberg, 

George Gilbert, Adrian Price, Martin So- 
low 

V.P., Radio-TV Dir .John Eckstein 

Secy.-Treas Howard Wechslei 

Time Buyer Jeff Fine 

Estimated Radio Billings: $700,000. 
Estimated TV Billings: $2,100,000. 

HERBERT WILLIS & ASSOCIATES 

954 Midland Bank Bldg., Minneapolis, Minn. 
Phone: FEderal 9-3025 

President Herbert Willis 

Radio Time Buyer M. Furlong 

Production Mgr J. Southwick 

WINFIELD ADV. AGENCY, INC. 

8012 Bonhomme, St. Louis 5, Mo. 

Phone: VO 3-4524 

ABP— ANPA 

President Joseph J. Horan 

Exec. V.P., Media Dir Robert O. Scott 

Vice Pres John M. Simmons 

Radio-TV Dir Barbara Block 

Production A. Burke Johnson 

WINIUS-BRANDON COMPANY 

1015 Locust St., St. Louis 1, Mo. 

Phone: CHestnut 1-6375 

AAAA 

President Enno D. Winius 

Sr. Vice-Pres C. A. Brandon 

V.P., Creative Dir James D. Nevins 

Vice-President, Treas W. L. Sanborn 

Media Dir George R. Bishop 

Radio-TV Dir., Time 
Buyer Herbert P. Halpern 



Branch Office 

1016 Central, Kansas City, Mo. 

Phone: HA 1-7383 

V.P James H. Barickman 

WINN-McLANE ASSOCIATES 

1004 International Life Bldg., Austin 1, Texas 
Phone: GR 6-6388 

President B. McLane 

Vice-Pres R. Winn 

G. WINSTON & COMPANY 

32 W. 46th St., New York 36, N. Y. 
Phone: Circle 54880 

President George V. Bleier 

V.P., Gen. Mgr Dave Carson 

Art Dir H. B. Kornheiser 

Research Dir Albert Tedaldi 

DEL WOOD ASSOCIATES 

1271 Ave. of the Americas, N.Y. 20, N.Y. 
Phone: PLaza 7-9292 

President Peter Frank 

Exec. V.P Charles J. Weigert 

Vice President Sidney J. Barbet 

Branch Office 

5420 Melrose Ave., Hollywood 38, Calif. 

Phone: HOllywood 2-6027 

WYATT ADVERTISING AGENCY 

427 9th St., San Antonio 2, Texas 

Phone: CA 6-2226 

SNPA 

Owner William I. Wyatt 

Art Dir William J. Lytle 

Media Dir Patricia Porter 

Radio-TV Dir Julia Payne 

Prod. Mgr Boyce Shelton 

Time Buyer Delores Lehr 

MARVIN YOUNG ASSOCIATES 

1350 N. Highland Ave., Hollywood, Calif. 
Phone: POplar 3-5347 

Head Associate Marvin Young 

Associates Joel Corbett, Neil Petry, 

Maruska Petrasek 

YOUNG & RUBICAM, INC. 

285 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 9-5000 

AAAA— APA—NOAB— ABC— ABP— ANPA 

Board Chairman Sigurd S. Larmon 

President George H. Gribbin 

Director Louis N. Brockway 

Exec. V.P., Co-Chmn. Plans Bd A. V. B. 

Geoghegan 

Exec. V.P Frank Fagan 

Exec. V.P Harry Hading 

Sr. V.P.'s. . . .Edward L. Bond, Jr., Randolph 

McKelvey, Charles Feldman 
Sr. V.P., Dir Radio-TV Dept.. .Mort Werner 

V.P., Dir. Radio-TV Prog Charles Barry 

V.P., Radio-TV W. Crider, E. H. Erlick, 

N. Glenn 

V.P., Mgr., Radio-TV Pub Harry Rauoh 

Mgr. of Radio-TV Oper D. Y. Bradshaw 

V.P., Merchandising 

Dir Wilson H. Kierstead 

V.P., Dir. Research Dr. Peter Langhoff 



162 



V.P., Dir. Pub. & P.R.. .Henry F. Woods, Jr. 

V.P. Art Dept. Dir Walter P. Glenn 

V.P.'s Thomas W. Lapham, Harry B. 

Carpenter, David Miller, Milford Baker, 

A. Gardiner Layng, Steve Frankfurt, Jack 
M. Anthony, William E. Matthews, Warren 
Bahr, Henry L. Sparks, Hadley P. Atlass, 
Eugene M. Skinner, Gilbert J. Headley, 
George D. Roberts, William T. Moran, 
Frank Mayans, John F. Aldinger 

V.P.'s Acct. Exec H. Edward Alleman, 

Jr., E. Angstadt, Jr., J. O. Bickmore, W. C. 
Chamberlain, T. W. Clark, K. Dennan, G. 

B. Dippy, J. Entis, C. F. Fleischmann, A. 
Kroll, J. Lamb, E. F. Lewis, 0. B. Lubow, 
J. L. Martine, A. M. Menadier, D. J. Mur- 
phey, E. Ney, R. B. Osburn, B. Pagen- 
stecher, E. E. Smith, W. H. Smith, H. 
Stockbridge, R. W. Sturges, J. Symington, 
W. D. Thompson, E. B. Van Winkle, II, 
W. B. C. Washburn, J. Watt, Jr., L. G. 
Weil, F. A. Yahner, C. T. Young, III. 

V.P., Copy Dirs... William J. Colihan, Jr., 

Hanley M. Norins, Mary E. O'Meara, 

Robt. D. Work, Frank Harrel, Dermott F. 

McCarthy 

V.P., Radio-TV Acct. Supvr.. .Norman Glenn 

V.P., TV Art & Prod J. A. Sidebotham 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-0750 

Vice Pres. in Charge Carl F. Vollmer 

Mgr., Radio-TV William W. Wilson, Jr. 

645 Griswold St., Detroit 26, Mich. 
Phone: WOodward 1-7050 

V.P., Mgr Joseph Standart 

Hljwd. & Hyland Ave., Hollywood 28, Calif. 
Phone: HO 2-7181 

Sr. V.P., Radio-TV Dir Mort Werner 

V.P., Hollywood TV Div. Dir... Walter H. 

Bunker 
120 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 7-1838 



ADVERTISING AGENCIES 

V.P.-in-Chg George B. Richardson 

611 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: MAdison 6-7641 
V.P.-in-Chg Jack W. Smock 

Estimated Radio Billings: $13,350,000. 

Estimated TV Billings: $101,250,000. 

YOUNT COMPANY 

12 East 10th Street, Erie, Pa. 
Phone: GL 2-2816 

President M. A. Yount 

Acct. Execs M. John Yount, 

J. H. Bailey 
Production Mgr Ann Di Nicola 

THE ZAKIN COMPANY 

27 East 37th St., New York 16, N.Y. 

Phone: MU 4-0630 

ABP— ANPA 

Partners Alvin Zakin, Theo. Eisenberg 

Secretary Gwynn Meden 

Treasurer Sam Stern 

Production Manager Marcia Haring 

Copy Chief Joan Hart 

Acct. Execs Alvin Zakin, Ted Eisenberg, 

Bob Buckbinder 

PETER ZANPHIR ADVERTISING 

565 5th Ave., New York 17, N. Y. 

Phone: OX 7-6996 

ABP 

President Peter Zanphir 

ZIMMER, KELLER & CALVERT, INC. 

28 Adams Ave., W., Detroit 26, Mich. 

Phone: WOodward 1-8151 

AAAA— NBP— APA 

President R. E. Keller, Sr. 

Exec. V.P H. W. Calvert 

Vice President A. H. Ritter 

Radio-TV Dir L. B. Williams 

Media Dir C. D. Bortman 

Prod. Mgr C. S. Kennedy 

Public Rel. Dir D. A. Hallack 



FOR RADIO-TELEVISION DAILY 

1960 ALL-AMERICAN POLL 

SEE PAGES 92 & 93 



163 



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i 



TIME BUYERS 




BIOGRAPHICAL 

SKETCHES OF 

TIME BUYERS 

AT MAJOR 

ADVERTISING AGENCIES 




ADVERTISING AGENCY TIME BUY ERS^^^^^^^^^^^^^^^^^^^^^ 



ALLEN, POLLY 

of J. Walter Thompson Co., is a graduate of Endi- 
cott Jr. College, and entered advertising with 
J. Walter Thompson in 1950, as estimator. Her hob- 
bies are theatre and reading. She handles the 
Eastman Kodak Co. account. 

* • • 

ANDERSON, ROBERT F. 

of Sullivan Stauffer, Colwell & Bayles, Inc., was 
born Dec. 20, 1926. He graduated from George- 
town (BS) in 1949, and that year entered advertis- 
ing with RCA as public relations rep. He has held 
posts with CBS, Benton & Bowles, McCann-Erickson, 
and Reidl & Freede. He handles the following ac- 
counts: Noxzema Chemical Co., Lipton Tea. 

* * * 

BACZEWSKI, EDWARD T. 

of Cunningham & Walsh, Inc., was born Oct. 12, 
1921. He is a graduate of Fordham (BA) 1943, 
Harvard Bus. School (MBA) 1947, and entered ad- 
vertising with Kenyon Research in 1946, as re- 
search reporter. He is married and has seven chil- 
dren. His hobby is politics. He handles the Sunshine 
Biscuits Inc. account. 

* * • 

BALDWIN, BRENDAN J. 

of Kenyon & Eckhardt, Inc., was born June 9, 1927. 
He attended Cornell and Columbia, entered adver- 
tising with Donahue & Coe in 1946, and held posts 
with Paris & Peart, Maxon, Inc., and Benton & 
Bowles. He is married to Margaret O'Shea and has 
four children. His hobby is sports. He handles the 
following accounts: Pepsi-Cola, Anaconda, Plywood, 
GCMI, Shell, McKesson-Robbins, Canadian Pacific. 

* * * 

BALNAVES, DAVID W. 

of MarManus, John & Adams, Inc., was born Feb. 
8, 1930. He attended Wayne U., entered advertis- 
ing with McCann-Erickson in 1953, as media buyer, 
and held posts with Grand Advertising. He is mar- 
ried to Shirley Casey and has two children. His hob- 
bies are bowling, golf and handball. He handles the 
following accounts: Pontiac Motor Corp., Dow 
Chemical, MMM, Briggs Manuf. Co., Bull Dog Elec- 
tric Co., Fairmont Railway Motor, Vaurhall Motor, 
Lyon, Inc. 

* * * 

BARDACH, PETER M. 

of Foote, Cone & Belding, Inc., was born in 1929. 
He is a graduate of Hobart (BA), and entered ad- 
vertising with Dancer-Fitzgerald-Sample in 1952, as 
time buyer. He handles the Liebmann Breweries ac- 
count and special campaigns. 

* * * 

BEAN, RICHARD S. 

of Warwick & Legler, Inc., was born in 1915. He 
entered advertising with Ruthrauff & Ryan in 1934, 
and held posts with Pedlar & Ryan, and Grey Ad- 
vertising Agency. He is married to Ethel Jokumsen 
and has four children. 



BECKER, NOEL 

of Compton Advertising, Inc., was born March 13, 
1931. He is a graduate of NYU (MBA), and entered 
advertising with NBC in 1954. He handles the fol- 
lowing accounts: Fizrin, Ivory Liquid, R. T. French, 
N. Y. Life Ins., Comet, Instantine. 

• • • 

BENDER, JUDITH 

of McCann-Erickson, Inc., is a graduate of Michi- 
gan (BA). She entered advertising with Huber Hoge 
& Sons in 1954, as asst. time buyer, and held posts 
with the Biow Co. Her hobbies are reading, paint- 
ing and skiing. She handles the following accounts: 
Corn Products Refining Co., Tyre Inc., Lehn & Fink. 

• • * 

BENJAMIN, MARY LOU 

of Grey Advertising Agency, Inc., was born Feb. 
5, 1932. She attended the New School, entered ad- 
vertising with NBC in 1950, as secretary, and held 
posts with WPIX, Peck Advertising, and L. H. Hart- 
man Co. Her hobbies are bridge and golf. She 
handles the following accounts: Ward Baking Co., 
Chunky Chocolate Corp. 

• * * 

BIRKBECK, WILLIAM D. 

of Cunningham & Walsh, Inc., was born June 13, 
1928. He attended Culford College, England, en- 
tered advertising with Foote, Cone & Belding in 
1951, and held posts with Compton Advertising. 
His hobbies are record collecting, theatre, and 
travel. He handles the Andrew Jergens Co. account. 

• • • 

BODLE, RALPH W. 

of Kenyon & Eckhardt, Inc., was born March 19, 
1928. He is a graduate of Syracuse (BS) 1959, and 
entered advertising with William Esty in 1951 as 
estimator. His hobby is golf. He handles the Lever 
Bros. Co. account. 

• • • 

BRANCH, PHIL 

Supervisor of media planning at Grey Advertising 
Agency, Inc., was born Dec. 17, 1924. He is a 
graduate of Setori Hall (BS), entered advertising 
with Al Paul Lefton in 1949, and held posts with 
Ruthrauff & Ryan. He is married to Frances Fried- 
lander. His hobbies are fishing, home movies, and 
cards. He handles the following accounts: Procter 
& Gamble and The Mennen Co. 

• • • 

BRAUMULLER, HERMAN A., JR. 

of Cunningham & Walsh, Inc., was born Jan. 23, 
1917. He attended Lehigh, entered advertising with 
Blackett-Sample in 1941, as clerk, and held posts 
with Schuyler Hopper Co., James Thomas Chirurg, 
Inc. He is married to Grace O. Grivicich and has 
two children. He handles the following accounts: 
American Machine & Foundry, Brooklyn Union Gas, 
Chase Brass & Copper, Conn. General Life Inc., An- 
drew Jergens, Kennecott Copper, Kidde Manuf., 
Walter Kidde & Co., Mosler Safe Co., St. Regis 
Paper, Wheeling Steel Corp. 



172 



9&&&&Q&Q&&&&&&&Q&QQ&&Q&&&&&ADVERTISING AGENCY TIME BUYERS 



BRAUN, JOSEPH P. 

vice president, media director of Kenyon & Eck- 
hardt, Inc., attended Fordham. He entered adver- 
tising with K&E in 1933. He is married to Sally 
Martin and has one child. He is a member of the 
AAAA, NOAB, Wee Burn Country Club, Friends of 
the Rowayton Library, and his hobbies are hi-fi 
and motoring. 

* • * 

BRECKENBRIDGE W. THOMAS 

of Batten, Barton, Durstine & Osborn, Inc., was 
born Oct. 29, 1931. He attended Kansas Univers- 
ity, BS, 1953, and entered advertising with Kudner 
Agency in 1957 as research assistant. He handles 
the following accounts: United Fruit, Ocean Spray 
Cranberries, Bristol Myers — Trig. 

* * * 

BROOKS, JACK 

of Compton Advertising, Inc., was born Dec. 31, 
1931. He is a graduate of Oklahoma (BA) 1954, 
and entered advertising with Compton in 1956, in 
media research.' He handles the following accounts: 
Ivory Liquid, Chase Manhattan Bank, El Producto 
Cigars, Kelly-Springfield Tires, Goodyear Rubber 
Co., Neolite Div. 

* • * 

BROWN, RICHARD 

of Compton Advertising, Inc., was born Sept. 26, 
1933. He attended Syracuse U., BS 1955. First 
entered advertising with Compton in 1960. Mar- 
ried. His hobbies are skiing and his stereo-hi fi 
set. Accounts: Comet, Pertussen. 

* * * 

BROWN, STUART 

of Cunningham & Walsh, Inc., was born Feb. 27, 
1930. He is a graduate of Tufts (BS) 1952, and 
entered advertising with C & W in 1956, as statis- 
tical clerk. He is married and has two children. His 
hobbies are bridge, music, softball and football. 

* * * 

BULLIS, MURIEL 

supervisor of broadcast media for Erwin Wasey, 
Ruthrauff & Ryan, Los Angeles, was educated at 
Los Angeles City College. She entered the adver- 
tising business with Foote Cone & Belding. Her 
hobbies are bridge, bowling and music. She 
handles the following accounts: Wynn Oil Co., 
Carnation Co., California Bank. 

* • • 

BULLOCK, LOU 

of Doherty, Clifford, Steers & Shenfield, Inc., was 
born Oct. 17, 1932. He is a graduate of Drew (BA) 
1955, and entered advertising with DCS&S in 1957. 
His hobby is acting. He handles the following ac- 
counts: Bristol-Myers, Grove Labs., Eastman Chem., 
Standard Triumph. 

* • • 

BUMSTEAD, ROGER C. 

eastern division media director, of MacManus, John 
& Adams, Inc., attended Syracuse. He entered ad- 
vertising with Katz Agency in 1948, in sales data, 
and held posts with Maxon, Campbell-Mithun, Inc., 
and David J. Mahoney, Inc. He is married to Lila 
McFadden. He is a member of RTES. 



BUNDGUS, JULES 

vice president in charge of Radio & Television at 
Kastor, Hilton, Chesley, Clifford & Atherton, Inc., 
attended Union College, and entered advertising 
with Bryan Houston Agency as manager of the 
Radio-TV department. 

• * * 

BURBECK, JOSEPH G. 

of Compton Advertising, Inc., was born April 3, 
1931. He is a graduate of Dartmouth (BA) 1953, 
and entered advertising with Compton -in 1955, as 
trainee. He handles the following accounts: Comet, 
Mobil Oil Co., N. Y. Life Ins., R. T. French. 

• • * 

BUTNER, LAWRENCE 

of Albert, Frank-Guenther Law, Inc., was born 
April 17, 1931. He graduated from C.C.N.Y. (BBA), 
and Brooklyn Law School (LLB), and entered adver- 
tising with Katz Agency in their accounting dept., 
and has also held posts with Maxon Inc. and Na- 
tional Export Adv. He is married to Eleanor 
Schwartz, and has one child. 

• • • 

CAMBRIDGE, MICHAEL 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born March 26, 1934. He entered advertising with 
SSC&B in 1959, and has held posts with William 
Esty. He is married. He handles the following ac- 
counts: Riviera Cigarettes, Arrid, S&H Green 

stamps - * • * 

CAMERIK, GENE 

of Young & Rubicam was born Feb. 5, 1930. He 
attended William & Mary and Cornell Universities, 
BS in 1952, MBA in 1958. First entered advertis- 
ing with Young & Rubicam in 1958, as Outdoor 
Fieldman. He is married and enjoys reading, fish- 
ing and golf. His accounts are: Borden Co., Gen- 
eral Cigar, Drake Bakeries. 

• * • 

CAMPBELL, C. N. 

head time buyer, Detroit office, of MacManus, John 
& Adams, Inc., was born in 1928. He attended 
Michigan, and entered advertising with Campbell- 
Ewald in 1950, as outdoor field rep. He is married 
to Joanne Hartwick and has two children. He han- 
dles the following accounts: Pontiac Motor Div., 
Cadillac Motor Div., Dow Chemical, Minnesota 
Mining & Mfg., S. S. Kresge Co. 



CARAYAS, MARIA 

of Kudner Agency, Inc., was born Jan. 23, 1928. 
First entered advertising with Roy S. Durstine, Inc., 
in 1948, as Media Buyer Trainee. She also held 
posts with Hilton Riggio, Inc., and Maxon Agency. 
She is a member of the Madison Bridge Club. Her 
accounts are: Fisher Body Division of General 
Motors Corp., Sylvania Electric Productions, Inc., 
Colorforms, Inc., General Telephone & Directory, 
and Goodyear Tire & Rubber Co. 



173 



ADVERTISING AGENCY TIME BUYERS^^^^^^^^^^^^^^^^^^^^^^^^^ 



CARNEY, WILLIAM 

of Compton Advertising was born July 23, 1934. 
He attended Hofstra College, BA, 1956. First en- 
tered advertising with Compton in 1959, as a 
Media research trainee. He is a member of the 
New York Athletic Club. Account: Duncan Hines. 

* * * 

CARVELL, FRANK 

media supervisor of N. W. Ayer & Son, Philadel- 
phia, has previously held posts with Benton & 
Bowles, Biow Co., and Pedlar & Ryan. He is mar- 
ried and has two children. 

* * * 

CASPERS, STEPHEN J. 

of B.B.D.&.O., was born June 25, 1936. He attend- 
ed William & Mary College. First entered adver- 
tising with BBDO in 1959, as a trainee. He is a 
member of the Pelham Country Club. His hobbies 
are boating and golf. Accounts: Pepsi-Cola, and 
U. S. Steel. * • * 

COHN, ENID K. 

of McCann-Erickson, Inc., was born June 21, 1930. 
She is a graduate of Syracuse (BS), entered ad- 
vertising with Good Housekeeping Magazine in 
1950, as secretary, and held posts with J. Walter 
Thompson, Cunningham & Walsh, Edward Petry & 
Co. Her hobby is collecting antique Wedgewood 
oottery. She handles the Nestle Co. account. 

* * • 

COLEMAN, MARIE V. 

of Donahue & Coe, Inc., was born May 30, 1916. 
She attended N. Y. U., entered advertising with 
Charles M. Storm in 1947, as media asst., and held 
posts with Kelly - Nason and Dancer - Fitzgerald- 
Sample. She handles the following accounts: River 
Brand Rice and Motion Pictures. 

* * * 

CONWAY, VIRGINIA M. 

of McCann-Erickson, Inc., was born in 1929. She 
entered advertising in 1947, and has held posts 
with Ted Bates, Kenyon & Eckhardt, Bryan Houston. 
She handles the following accounts: Liggett & Myers 
Tobacco Co., Nestle Co. 

* • • 

COPELAND, ALTON B. 

Media Supervisor of Donahue & Coe, Inc., was 
born June 29, 1926. He attended Pace, BBA, 1949. 
First entered advertising with Lever Bros. Co., in 
1949 as assist, print media director. Also held 
posts with BBDO and Needham Louis & Brorby. 
He is married and has three children. Hobbies are 
fishing and golf. Accounts are: Allied Artists, 
American Enka Corp., Bankers Trust Co., Camp 
Arcady, CBS Phonographs, Ceramics For Industry, 
Columbia Pic, Columbian Carbon Co., plus 21 
others. * * • 

CORBETT, CHARLOTTE M. 

of Doyle Dane Bernbach attended Columbia U., 
MA. First entered advertising with Cecil & Presbrey 
in 1950 as a time buyer. Accounts: American B/C, 
Chemstrand Corp., Coffee Growers of Colombia, 
Dreyfus Fund, French Gov. Tourist, Thorn McAn 
and Volkswagen. 



COULTER, FRANK, Jr. 

of Young & Rubicam, Inc., was born Jan. 20, 1905. 
First entered advertising with N. W. Ayer & Son, 
Inc., in 1926 as production assistant. He is mar- 
ried and has one child. He is a member of the 
Bonnie Briar Country Club and the Skytop Club. 
He enjoys sports of all kinds. Accounts: Goodyear 
Tire and Rubber Co., Singer Sewing Machine Co., 
Beechnut-Life Savers Inc., Bristol Myers Co., and 
Sanforized Div., of Cluett Peabody & Co., Inc. 

* * * 

COVERLEY-SMiTH, JOHN F. 

of N. W. Ayer & Son, Inc., was born Jan. 1, 19T8. 
He graduated from U. of Penna. (BS) in 1938, en- 
tered advertising with Young & Rubicam in 1939, 
as a trainee, and has held posts with Geare-Mars- 
ton, McKee, & Albright, and The Borden Co. He is 
married to Margaret Emhardt and has two children. 
His hobbies are golf and sailing. 

* • • 

CRADDOCK, BETTY L. 

media director of MacManus, John & Adorns, Inc., 
was born Oct. 13, 1926. She entered advertising 
with Van Hecker, Inc., in 1945, as secretary, and 
held posts with Ruthrauff & Ryan, Erwin Wasey 
Ruthrauff & Ryan, and Burke Dowltng Adams, Inc. 
She is married. Her hobbies are bowling and golf. 
She handles the following accounts: American 
Electronics, Ling-Altec Electronics, Altec Lansing 
Corp., Western Gear Corp., MacFarlane's Candies, 
Kraloy Plastic Pipe Co., Wallace O. Leonard, Inc. 

• * * 

CRANDALL, JOHN B. 

associate media director of McCann-Erickson, Inc., 
has held posts with Benton & Bowles and Kudner 
Agency. He handles the following accounts: Chese- 
brough-Pond's Mennen Co., National Cash Register, 
Nestle Co., Owens-Corning Fiberglas, Liggett & 
Myers, Schenley Industries, United Potash Co. 

* • • 

CROOKER, ROBERT H., JR. 

of Campbell-Ewald Co., was born in 1915. He of- 
fended the U. of Michigan, and entered advertis- 
ing with C-E in 1938, in the outdoor dlept. He i& 
married to Jean Scholl. He handles the following 
accounts: Chevrolet Motors, United Motor Service, 
National Bank of Detroit, Kroger, Detroit Edison. 

• • • 

CROWDER, SHIRLEY 

media buyer of Fuller & Smith & Ross, was born 
July 18, 1928. She attended USC, entered adver- 
tising with Hearst Adv. Service in 1951, as secretary, 
and held posts with Tabery Corp. & Stromberger, 
Lavene, McKenzie. She is married. Her hobby is 
concert piano. She handles the following accounts:: 
Plymouth Dealers, Kal-Kan Foods, Pacific Ocean 
Park, Systems Develop. Corp., CBS-KNX. 

• * * 

DAIGH, DONALD M. 

director of Radio & TV for Henderson Advertising 
Agency, entered the advertising field with Pedlar 
& Ryan. He is married and has five children. 



174 



t&&zw®&&&®&&&&&&&&&®&&$&$q®zADVERTISING AGENCY TIME BUYERS 



DALTON, PETER J. 

of Donahue & Coe, Inc., was born Oct. 10, 1929. 
He is a graduate of U. of Pa., and entered adver- 
tising with Benton & Bowles, Inc. in 1952, as broad- 
cast buyer. He is married to Joan Potter. His hob- 
bies are sailing, bridge, painting and literature. He 
handles the Arnold Bakers, Burlington Hosiery Co., 
Foster Grant, Sarong, Inc., Scripto, E. R. Squibb & 
Sons, E. F. Drew Co., Tri-Nut Margarine accounts. 

* * * 

DAVIDSON, JOHN M. 

of Gardner Advertising Co., was born in 1929. He 
is a graduate of U. of California (BA), and entered 
advertising in 1955 with National Outdoor Adver- 
tising as a field service rep. 

* • * 

DAVIS, HAROLD A. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born July 17, 1925. He is a graduate of Marietta 
(BA), entered advertising with Benton & Bowles in 
1949, in budget control, and held posts with 
Compton, and Erwin Wasey. He is married and 
has two children. His hobby is wood working. He 
handles the Campbell Soup Co. and Bromo Seltzer 
accounts. 

* * • 

DELANO, LESTER A. 

vice president in charge of marketing service and 
account supervisor, of North Advertising Agency, 
attended Amherst, Brown, and Chicago (MBA). He 
entered advertising with Gould, Gleiss & Benn 
Marketing Consultants. He handles the following 
accounts: Toni, Columbia Foods, Jewel Tea, Gillette 

Labs - * * * 

DE VITO, GEORGE 

of Weiss & Geller, Inc., was born August 13, 1933. 
He attended St. John's and Rutgers, and entered 
advertising in 1959, with Weiss & Geller as time 
buyer. He is married to Veronica Kramer, and has 
two children. He handles the following accounts: 
Proctor Electric, Doeskin, Terry Candy Co., Beacon 
Plastics, Davega Stores, Granco Products. 

* * * 

DIAMOND, LYNN 

of Mogul, Williams & Saylor, Inc., is a graduate of 
Michigan State Normal College. She first entered 
advertising with Cecil & Presbrey in 1950, as execu- 
tive secretary, and held posts with Emil Mogul Co. 
Her hobbies are theatre, double-crestics and bridge. 
She handles the following accounts: Rayco Manu- 
facturing Co., Lite Diet Bread, Howard Clothes. 

* • • 

DOLLARD, WILLIAM P. 

of Young & Rubicam first entered advertising with 
BBD&O in 1928 as junior account exec. He also 
held posts with Dancer, Fitzgerald & Sample. He 
received the Silver Nail Award in 1959, naming 
him Time Buyer of the Year. Married and has 
three sons. His hobby is gardening. Accounts: 
Bufferin, Vacuettes, Vitalis Hair Cream. 



DRANTCH, SEYMOUR 

of Young & Rubicam was born Oct. 18, 1925. At- 
tended City College of N. Y., BBA, 1951. First en- 
tered advertising with Y&R in 1950. He is married 
and has two children. Club affiliations include 
Hewlett Woods Civic Assoc. His hobby is photog- 
raphy. Accounts: Bristol-Myers and Singer Sewing 
Machine Co. 

• * • 

DUCEY, JAMES 

of Cunningham & Walsh, Inc., was born Dec 8, 
1926. He is a graduate of St. John's- (BA) 1950, 
and entered advertising with William Esty in 1952, 
as time buyer. He is married to Anna Smith. His 
hobby is photography. He handles the following 
accounts: American Machine & Foundry, Thos. 
Cook & Son, Decca Records, J. A. Folger, Sunshine 
Biscuits, E. R. Squibb & Sons, 21 Brands, Inc. 



DUCHIN, HAROLD 

of BBD&O was born January 27, 1930. Attended 
City College, BBA in 1952. First entered advertis- 
ing with Harry B. Cohen in 1952, as print adver- 
tising checker. Also held posts with Lawrence C. 
Gumbinner, Doherty, Clifford, Steers & Shenfield 
and Doyle Dane Bernbach. He is married and has 
one child. He is vice president of Alpha Delta 
Sigma and enjoys photography and stamp col- 
lecting. Accounts: Campbell Soup Co., and Bromo 
Seltzer. 



DUFFY, JOHN J. 

of BBD&O was born Feb. 21, 1937. First entered 
advertising with Wm. Esty Co., Inc., in 1955. He 
is married and has one son. Accounts are: Rexall, 
Westclox, Coty, General Electric, G.E. Lamps and 
Tupperware. 

* • * 

DUNIER, LESLIE L. 

vice president in charge of Radio & TV, at Mogul, 
William & Saylor, Inc., was born Sept. 1, 1924. He 
is a graduate of N. Y. U. (BS) 1946, entered ad- 
vertising with Reiss Advertising in 1946, and held 
posts with Sterling Adv., L. L. Dunier Agency, Emil 
Mogul. He is married to Norma Rich and has one 
child. His hobby is golf and he is a member of 
RTES. 

• * * 

DUNLAVEY, MARY E. 

of N. W. Ayer & Son, Inc., attended Columbia and 
N. Y. U., entered advertising with Ruthrauff & Ryan 
as time buyer, and held posts with Pedlar & Ryan, 
Harry B. Cohen, and Aitkin Kynett. Her club affili- 
ations are TV Radio Adv. Club of Phila., Phila. Club 
of Adv. Women, Plays & Players, Phila. Art Alliance. 
Her hobbies are theatre, music, horseback riding, 
swimming, & cooking. She handles the following 
accounts: National Dairy (Sealtest) Products Corp., 
First Penna. Co. 



175 



ADVERTISING AGENCY TIME BUYERS&&&Z&&&&&&&&&&Q&S&&&&&&&&&&Q 



DUNNE, ARTHUR 

of Batten, Barton, Durstine & Osborn, Inc., was 
born Oct. 25, 1931. He is a graduate of Fordham 
(BS) 1954, and entered advertising with Dancer- 
Fitzgerald-Sample in 1958, as time buyer. He is a 
member of the New Rochelle Shore Club, and his 
hobbies are swimming, skiing, music, and hunting. 
He handles the following accounts: Curtis Circula- 
tion Co., Pan Am3rican Coffee Bureau, & Minne- 
sota M. & M. 

• • • 

DURANDO, HARRY J. 

of Donahue & Coe was born Mar. 27, 1932. He 
attended Long Island U., B.S. in 1958. First entered 
advertising with Lennen & Newell in 1958 as 
assistant buyer. His hobbies are golfing, tennis, 
HOO Model Trains. Accounts: E. R. Squibbs, 
KASCO, International Latex, Bankers Trust, Foster 
Grant, Arnold Bakers and Burlington Hosiery. 

* * * 

DWYER, MARY 

of Kenyon & Eckhardt Inc., attended Hunter Col- 
lege, and entered advertising with Pedlar & Ryan 

in 1940 as estimator. Her hobbies are theatre, 
movies, reading, opera and concerts. She handles 
the Lever Bros. Co. Anaconda, Canadian Pacific, 
McKesson & Robbins & U.S. Plywood accounts. 

• * * 

DYATT, DERRICK 

of N. W. Ayer & Son, Inc., was born March 8, 1926. 
He graduated from American U. in 1952, entered 
advertising with WSAN, Allentown, Pa., as staff 
announcer, and has held posts with WTOP-TV, 
Wash., D. C, and WGBI, Scranton, Pa. His club 
affiliations are Jr. Chamber of Commerce, Red 
Feather, Polio Foundation, and hobbies are drama 
(little theatre), horssback riding. 

* * * 

ECKERT, STUART 

of Doherty, Clifford, Steers & Shenfield, Inc., was 
born Dec. 3, 1932. He is a graduate of N. Y. U. 
(BS) 1953, and entered advertising with Lennen & 
Newell in 1955. He is married. His hobbies are 
sports, photography and travelling. He handles the 
following accounts: Vitalis, Noxzema, Instant Shav- 
ing Lather, Cutex-Nail Polish & Lipstick. 

* * • 

EGAN, TONY 

of Young & Rubicam was born Aug. 3, 1936. He 
attended Dartmouth and first entered advertising 
with Y&R in 1958, as a trainee. He has also held 
posts with ABC. He enjoys skiing. Accounts are: 
General Foods — Birds Eye, Dream Whip, Swans 
Down, Minute Rice, Log Cabin and Pectins. 

• • • 

ENGLISH, JAMES R., JR. 

of Kenyon & Eckhardt, Inc., was born May 1, 1919. 
He is a graduate of Harvard (BA) 1939, entered 
advertising with Young & Rubicam in 1953, as 
media research director, and held posts with A. C. 
Neilson & Co. He is married to Caryl Hadsell and 
has two children. His hobbies are skiing, squash, 
golf and aviation. He handles Lever Bros. Co. 



FERGUSON, WILLIAM J., JR. 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born Jan. 10, 1931. He graduated from Fordham 
(BS) in 1952, and entered advertising with Young 
& Rubicam Inc. in 1958, as time buyer. He is mar- 
ried to Margaret M. O'Hagan, and has two chil- 
dren. His hobbies are bowling, handball, and 
woodcraft. He handles the following accounts: 
Riviera cigarettes, Arrid Cream Deodorant, S & H 
Green Stamps. 

• • • 

FINN, FRANK 

of Doherty, Clifford, Steers & Shenfield, Inc., was 
born July 21, 1921. He is a graduate of N. Y. U. 
(BS) 1948, entered advertising with Compton Ad- 
vertising in 1949, as Radio & TV biller, and held 
posts with Kudner Agency. He is married and has 
one child. His hobby is bowling. He handles the 
following accounts: Bristol-Myers, Grove Labs. 

• • • 

FIRESTONE, JERRY 

of Grey Advertising Agency, Inc., was born April 
9, 1930. He is a graduate of C.C.N.Y. (BBA), en- 
tered advertising with Dancer-Fitzgerald-Sample in 
1950, as media researcher, and held posts with 
Television Magazine. He is married and has one 
child. His hobbies are reading, writing, and music. 
He handles the following accounts: Benrus, Wes- 
tinghouse, Phillips-Van Heusen, NBC. 

• • • 

FISCHER, RICHARD E. 

of Campbell-Ewald Co., was born in 1912. He at- 
tended Quincy College, entered the advertising 
agency field with C-E in 1956, in network media, 
and has also held posts with Storer Broadcasting 
and WHAS, Louisville, Ky. He is married to Jane 
Anderson and has four children. 

• • • 

FLERI, EDWARD C, JR. 

media supervisor-spot broadcasting, Batten, Barton, 
Durstine & Osborn, Inc., was born May 22, 1925. 
He is a graduate of Hofstra (BA) 1949, and en- 
tered advertising with Benton & Bowles in 1949. He 
is married and has three children. His hobbies are 
gardening and drawing. 

• • • 

FOX, LOUIS C, Jr. 

of Young & Rubicam, Inc., was born May 22, 1933. 
He attended Adelphi College, BA, 1956. First en- 
tered advertising with Y&R in 1959, as a trainee. 
He also held posts with WGBB, Freeport, L. I., as 
staff announcer and assistant program dir. Mar- 
ried and a member of Adelphi College Alumni 
Assoc. His hobby is photography. Account: General 
Foods. 

• • • 

FRICKE, WILLIAM A. 

associate media director at McCann-Erickson, Inc., 
attended Colgate. He entered advertising with Na- 
tional Outdoor Advertising Bureau in 1927, as 
field man. He handles the following accounts: 
Westinghouse Electric, Bulova Watch Co., Columbia 
Records, Look Magazine, B. F. Goodrich, John Han- 
cock Mutual Life Ins., Stegmaier Brewing Co. 



176 



&&&&&&&&&&&Z&&&&&&&&&&&&&&&QADVERTISING AGENCY TIME BUYERS 



FULLER, MARCELLEE J. 

of Guild, Boscom & Bonfigli, Inc., was born Jan. 
24, 1927. She is a graduate of U. of Calif. (BA) 
1949, entered advertising with Brooke, Smith, 
French & Dorrance in 1953, as media asst., and 
held posts with Harrington-Richards. She is mar- 
ried. Her hobbies are skiing, golf and travel. She 
handles the following accounts: Ralston Purina Co., 
Best Foods, Tidyhouse Products, Mary Ellen's Jams 
& Jellies, Mother's Cakes & Cookies. 

• * * 

GANS, JOSEPH C. 

President of Joe Gans & Co., entered the advertis- 
ing agency field with Thwing & Altman in 1947, as 
vice president and Radio TV director, and formed 
his own agency in 1958. He is married and has 
two children. He handles the following accounts: 
Time Magazine, American Heritage, Norkon Phar- 
macol, Inc. + if -jc 

GARRABRANT, N. T. 

media department head at North Advertising 
Agency, attended Northwestern. He entered ad- 
vertising with Toni. He is married and has one 
daughter. He handles the following accounts: 
Englander Co., Gillette Labs, Jewel Tea, Phaezler 
Bros. • • • 

GIEBEL, JOHN C. 

of Grey Advertising Agency, Inc., was born Oct. 
31, 1925. He is a graduate of N..Y. U. (BS), en- 
tered advertising with Young & Rubicam in 1949, 
in market research, and held posts with Dancer- 
Fitzgerald-Sample, Cunningham & Walsh, Benton 
& Bowles. He is married to Estelle McCarron and 
has one daughter. His hobbies are tennis and gar- 
dening. He handles the following accounts: The 
Greyhound Corp., GE. 

• * * 

GLASSER, DOROTHY H. 

of Kastor Hilton Chesley Clifford & Atherton was 
born July 28, 1931. She attended NYU, BA, 1952. 
First entered advertising with Marschalk & Pratt 
in 1953, as research assistant. Also held posts with 
Herschel Z. Deutsch & Co., Inc. Hobbies are the 
theatre and ballet. Accounts: Pharmaco, Inc., G.W. 
Helme Co., Smith Bros, and The Lander Co. 

• * • 

GLECKLER, ROBERT P. 

of Young & Rubicam was born Jan. 21, 1931. At- 
tended Columbia, AB, 1953. First entered adver- 
tising with Y&R in 1955, as a trainee. He is mar- 
ried and has two children. He belongs to the Met- 
ropolitan PSI Upsilon Fraternity and Southward 
Ho Country Club. His hobbies are golf and photog- 
raphy. Account: General Foods. 

• * * 

GOLDEN, GERARD F. 

of Doyle, Dane Bernbach, Inc., was born Sept. 15, 
1936. He attended the U. of Mississippi, BA, 1958. 
First entered advertising with Benton & Bowles in 
1958, as an estimator. He is a mamber of Alpha 
Delta Sigma Alumni Club. Hobbies are golf and 
reading. His accounts are: Salada, Roma Wine, 
El Al Israel, Olin Mathieson Corp. 



GOLDIS, SEYMOUR 

of McCann-Erickson, Inc., was born Oct. 14, 1928. 
He is a graduate of N. Y. U. (BS) 1951, entered 
advertising with National Screen Service Corp. as 

production asst., and held posts wiih Lann^n & 
Newell and J. Walter Thompson. 

* * * 

GORDON, ROSANNE 

of K.H.C.C.&A was born Doc. 19, 1929. Attended 
NYU. First entered advertising with Headley-Reed 
in 1950, as office manager. She has held posts 
with Street & Finney, Product Services, TAA, Inc., 
and Kelinfeld, Heineman, Shaw & Joseph. Her 
hobbies are horseback riding and reading. Ac- 
counts: Potter Drug & Chemical Corp. (Cuticura 
Soap & Cutitone), Grand Union Co., Triple-S Blue 
Stamps, Journal-American and Autocrat Coffee. 

* • * 

GRADY, FRANK 

of Young & Rubicam was born Aug. 9, 1919. At- 
tended St. John's U., BA, 1941. First entered ad- 
vertising with Y&R in 1941. He is married to Jan 
Johnson and has 4 children. Hobbies are fishing 
and woodworking. His accounts are Gulf Oil, Life 
and Scotts Seeds. 

* • * 

GRAY, JOHN L. 

of J. Walter Thompson Co., was born April 9, 1931. 
He is a graduate of Yale (BS), and entered adver- 
tising with J. Walter Thompson in 1957, as asst. 
time buyer. He is married to Cynthia A. Hunt and 
has one child. His hobbies are reading, photogra- 
phy, foreign affairs, tennis. He handles the Lever 
Bros, account. ■ » » 

GREY, EDWARD A. 

director and senior vice president in charge of 
media operations at Ted Bates & Co., Inc., entered 
advertising in 1936. He has held posts with the 
Biow Co. • * • 

GREENBERG, GERALD 

of Young & Rubicam was born Sept. 15, 1929. 
Attended Sampson College and Columbia U. First 
entered advertising with Y&R in 1956, as Radio- 
TV commercial coordinator. He has held posts with 
WABC-TV as assistant production manager. He is 
married to Carol Heller and has two sons. His 
hobbies are flying, painting and the stock market. 
He handles the Johnson & Johnson account. 



GREAUSH, EUGENE J. 

of Young & Rubicam, Inc., was born Jan. 17, 1931. 
Attended Queens College, AB. First entered ad- 
vertising with Nat'l Brod. Co., in 1954, as media 
buyer. Also held posts with Hockoday Associates, 
Inc., and Bryan Houston, Inc. He is married and 
has two chifdren. He is a member of the Knights 
of Columbus and enjoys golf and bowling. Accounts 
are: Bristol Myers, Beech Nut Life Savers and San- 
forized. 



177 



ADVERTISING AGENCY TIME BUYERS&&®&z^&z®®&z&®&®&z&ZQ&&z&&$ 



GREENSPAN, CLIFFORD K. 

of Donahue & Coe was born June 22, 1927. He 
attended NYU, B.S. 1951. First entered advertising 
with Reiss Advertising in 1951 as production biller. 
Also held posts with Joseph Reiss Associates and 
Cunningham & Walsh. Married to June Elizabeth 
Homan and has two children. He is a member of 
the Lincoln Republican Club. His hobbies are his- 
tory and music. Accounts: Holland-American Line, 
Gorham Silver, Tri-Nut Margerine, Schieffelin & 
Co., CBS Phonographs. 

• * * 

GRUBER, HERBERT 

media director of Parkson Advertising, was born 
October 24, 1919. He graduated from C.C.N.Y. 
(BBA) in 1942, and entered advertising with The 
Biow Co. in media research. He is married and has 
two children. His hobbies are bridge, gardening. 

• * * 

HANSON, LEE C. 

broadcast supervisor of MacManus, John & Adams, 
Inc., Bloomfield Hills, Mich., office, was born April 
20, 1931. He is a graduate of Michigan State (BA) 
1953, entered advertising with M. J. & A. in 1959, 
as time buyer, and held posts with stations WKMH, 
WILS, WILS-TV. He is married to Janet Good. His 
hobbies are sports and music. 

• * * 

HARABADIAN, LARRY N. 
of Campbell-Ewald Co., is a graduate of the U. of 
Detroit (BS). He entered advertising with C-E in 
1952, in the office service dept. He handles the 
following accounts: Chevrolet Motor Div. of Gen- 
eral Motors, Kroger Co., Detroit Edison. 

• • • 

HARPER, JOY 

of Donahue & Co., Los Angeles, attended East 
Texas State, BA. She has held posts with Erwin 
Wasey, Rufhrauff & Ryan. Her hobbies are the 
theatre and painting. Accounts: Security Bank, 
Columbia Pictures, MGM, Pioneer Savings & Loan, 
Alpha Beta Food Markets. 

• * • 

HAY, GRAHAMN D. 

associate head time buyer of Compton Advertising, 
Inc., was born Sept. 10, 1926. He is a graduate of 
Missouri (BA) 1948, (BJ) 1949, and entered adver- 
tising with Biow Advertising in 1950, in media' re- 
search. He is married and has one child. His hob- 
bies are music and furniture making. 



KELFRICH, CHARLES J. 

Media Director of Donahue & Coe, Los Angeles, 
was born in 1927. Attended Seton Hall (BS). En- 
tered advertising with William Esty Co. Hobbies 
ure skiing and skin diving. Accounts: Security 
bank, Columbia Pictures, MGM, Pioneer Savings 
und Loan. 



HELLER, DONALD K. 

of N. W. Ayer & Son, Inc., was born April 29, 1931. 
He graduated from Dickinson (BA) in 1953, entered 
advertising with Warwick & Legler in 1953, as a 
clerk, and held posts with Al Paul Lefton. He is 
married to Barbara Lamb and has one child. His 
hobbies are sports, photography, reading. He han- 
dles the following accounts: Armour, John H. Breck, 
Inc., Hamilton Watch Co. 

* * • 

HOLBROOK, RODNEY C. 

of Y&R, Inc., was born Sept. 8, 1927. He attended 
Michigan State, BA, 1950. First entered advertising 
with Maxon, Inc., in 1950, as a buyer. Also held 
posts with Ruthrauff & Ryan. He is married and 
has four children. His hobby is painting. Ac- 
counts: American Home Foods, Drackett, General 
Cigar, Dictaphone, and National Sugar. 

* * * 

HORNELL, ALAN 

of B.B.D&O, was born Sept. 24, 1932. He attended 
the U. of Pittsburgh and Syracuse U., BA in 1954, 
and MS in 1955. First entered advertising with 
Schwab & Beatty as asst to TV Radio Director. 
Also held post with Benton & Bowles. Married and 
one child. Hobbies are skiing, sailing and tennis. 
He handles the General Mills and N. Y. Telephone 
Co. accounts. 

* * * 

HOUGHEY, DOROTHY T. 

of Grey Advertising Agency, Inc., entered adver- 
tising with Biow Co. in 1945, in media research. 
Her hobbies are music and books. She handles the 
Procter & Gamble account. 

* * * 

HOWARD, MARY G. 

of Gardner Advertising Co., was born in 1928. She 
entered advertising as a secretary, and has held 
posts of outdoor space buyer and estimator. She 
handles the following accounts: Pet milk, Ralston 
Purina, Monsanto Chemical Co., Grove Laboratories. 

* • • 

HUELSER, GEORGE W. 

of Doyle Dane Bernbach was born June 9, 1925. 
Attended Duke University, AB, 1947. Also held 
posts with ABC and Maxon, Inc. He is married to 
Mary Brantuas and has two children. He is a mem- 
ber of the Mandalay Civic Assoc, N. Y. Media 
Planners and RTES. Hobbies are hunting, fishing 
and field trials. Accounts: Dorman Co., 5-Day 
Labs., Goodman & Sons, Polaroid Corp., Puriton 
and West End Brewing. 

* * * 

HUGHES, JOHN T. 

of Kenyon & Eckhardt, Inc., was born March 6, 
1928. He is a graduate of Manhattan College 
(BBA) 1949, entered advertising with Kelly-Nason 
in 1949, as an asst. in the media dept., and held 
posts with Cunningham & Walsh and Warwick & 
Legler. He is married to Anne O'Callaghan and 
has three children. His hobbies are basketball, 
softball and carpentry. 



178 



&q®q®&&&&q&q&&®&&&&qq&q®&&&zADVERTISING AGENCY TIME BUYERS 



HURLEY, GENEVIEVE 

of Young & Rubicam first entered advertising with 
Y&R in 1948 as media assistant. Her accounts are: 
Tek Hughes, Permacel-Bondex, and Chivas Regal 
Whiskey. 

• * • 

HUTSON, ANNE 

media director of D'Arcy Advertising Co. of Los 
Angeles, was born Sept. 27, 1914. She entered ad- 
vertising with D'Arcy in 1953, as secretary, and 
held posts with 20th Century-Fox Film Corp. Her 
hobby is golf. She handles the following accounts: 
Royal Crown Cola, Butter-Nut Coffee, General 
Tire & Rubber, General Teleradio. 

• • • 

JACKMAN, NORMAN G. 

of Campbell-Ewald Co., was born in 1926. He at- 
tended Wayne U., and entered advertising in 1947. 
He is married to Helen Van Den Brouck and has 
four children. He handles the following accounts: 
United Motors Service, General Motors, Detroit Edi- 
son, National Bank of Detroit. 

• • • 

JACKNOWITZ, ANN 

of Young & Rubicam was born March 11, 1932. 
Attended Hunter College, AB, 1952. First entered 
Advertising with Harry Cohen in 1953. Hobbies: 
Travel and philately. She handles Sanka, LaFrance, 
and General Foods Corp. 

• • • ' 

JAFFE, JEANE 

of Doyle Dane Bernbach, Inc., entered advertising 
with Joseph Katz Co. in 1950, as media cleric, and 
held posts with J. Walter Thompson and Lennen & 
Newell. Her hobbies are writing and music. She 

handles the following accounts: Schenley Ind., 
Salada-Sheriff-Horsey, Ohrbachs, ILGWU, El Al 
Airlines, Olin Matheson. 

• • • 

JANCO, BETTY 

of Doyle Dane Bernbach attended the U. of Okla. 
First entered advertising with Compton Advt. in 
1955, as a TV estimator. She is married and her 
hobby is coin collecting. Accounts: West End Brew- 
ing, Polaroid, Puritron and 5 Day Deoderant. 

• * • 

JOHNSON, ALLENE L. 

media buyer of Kenyon & Eckhardt, Inc., was born 
Feb. 8, 1936. She entered advertising with Calif. 
Transit Adv. in 1956, as bookkeeper. Her hobbies 
are water skiing and hunting. She handles the fol- 
lowing accounts: L. A. District Lincoln-Mercury Deal- 
ers Adv. Assn., Eastside Beer, Shell Oil Co. 

• * * 

JOHNSON, HUGH H. 

of Kudner Agency, Inc., was born Aug. 18, 1899. 
He attended Michigan State, entered advertising 
with Reo Motor Car Co. in 1922, as asst. advertis- 
ing mgr., and held posts with Buick Motor Div. and 
Bell Aircraft Corp. He is married to Virginia Mur- 
ner and has three children. His hobbies are golf 
and fishing. He handles the following accounts: 
Fisher Div. of GM, Colorforms, Sylvania, Arnold 
Bakers, Goodyear, Renault. 



JONES, ARTHUR E., Jr. 

of Young & Rubicam, Inc., was born May 17, 1915. 
He attended Hampden Sydney College. First en- 
tered advertising with Y&R in 1943, as an outdoor 
field rep. He also held posts with Skouras Theater 
Corp. He is married to Jacqueline Cathelin and 
has four children. His hobby is stamps. Accounts: 
Ethyl, Filbert, Piels Beer, Remington, Seagrams, 
Sports Illustrated. 

• • • 

JONES, EVELYN LEE 

Business manager, Radio-TV at Donahue & Coe, 
Inc., was born August 4, 1910. She attended 
Rochester and Columbia, entered advertising with 
Donahue & Coe, Inc., in 1943, as copy writer, and 
held posts with various motion picture companies. 
She is married. Her hobbies are theatre and read- 
ing. She handles the accounts of MGM, Columbia 
Pictures, Allied Artists, Loew's Theatre, and other 
local N. Y. theatres. 

• • * 

JONES, MARION A. 

of Lennen & Newell, Inc., graduated from Elmira 
College (BA), and entered advertising with Comp- 
ton Advertising in 1946, as an estimator and typist, 
and has held posts with Kastor, Farrell, Chesley & 
Clifford, Benton & Bowles, and Grey Advertising. 
Her hobbies are golf, reading, and sewing. She 
handles the following accounts: Armstrong Rubber 
Co., Reynolds Metals, American Gas Association, 
Paramount Pictures. 

* * * 
JONES, RAYMOND E., Jr. 

of Young & Rubicam, Inc., was born June 22, 1915. 
First entered advertising with Compton in 1937, 
as a trainee. Also held posts with Foote, Cone & 
Belding, CBS-TV and KHOU-TV, Houston. 

• * * 

KAHN, EDWARD D. 

vice president of Victor A. Bennett Co., attended 
Northwestern. He entered advertising with a Boston 
agency. He is married and has two daughters. His 
hobby is golf. He handles the following accounts: 
Longine Watch Co., BOAC. 

* * • 

KARLAN, ARTHUR E. 

of J. Walter Thompson Co., was born June 1 1, 1925. 
He is a graduate of Illinois (BS), entered advertis- 
ing with DCSS in 1951, as space buyer, and has 
held posts with Benton & Bowles and Allied Stores. 
He is married to Elizabeth Cohen and has one 
child. His hobbies are song composing, record col- 
lecting, and bowling. He handles the following ac- 
counts: Eastman Kodak, Scott Paper Co., Boyle- 
Midway, Chesebrough-Pond's. 

* * • 

KATZ, KITTY 

of BBD&O was born Oct. 15, 1934. Attended 
Hunter College, BA, 1955. First entered advertis- 
ing with Katz Agency in 1957, as an estimator. 
Also held posts with J. Walter Thompson. Her hob- 
bies are travel and Spanish literature. Account: 
Coty, Inc. 



179 



ADVERTISING AGENCY TIME BUYERS^^^^^^^^^^^^^^^^^^^^ 



. 



KAUFMAN, STUART 

of Donahue & Coe, Inc., was born Oct. 30, 1931. 
He attended NYU, BA, 1954. First entered adver- 
tising with Donahue & Coe, Inc., in 1956. He is 
married and has two children. His hobbies are 
tropical fish, swimming and fishing. Accounts: Bosco 
Syrup and Instant Bosco. 

* * * 

KEARNS, JAMES 

of Warwick & Legler, Inc., was born December 29, 
1 931. He attended N. Y. U., and entsred advertis- 
ing with Kenyon & Eckhardt in 1956, as estimator, 
and has also held posts with Dancer-Fitzgerald- 
Sample. He is married and has two children. 

* * * 

KEARNS, KEN 

of Grey Advertising Agency, was born March 11, 
1922. He is a graduate of the U. of California 
(BA), entered advertising with Compton Advertising, 

cnci Fold posts with Biow Adv. He is chief broad- 
cast buyer. 

* * * 

KELLY, THADDEUS S. 

of McCann-Erickson, Inc., was born Jan. 23, 1924. 
He entered advertising with BBDO in 1940, and 
held posts with Cecil & Presbrey. He is married to 
Anne Fisher and has two children. He handles the 
following accounts: National Biscuit Co., Trans- 
Canada Airlines, Talon. 

* • • 

KENNEDY, LOUIS J. 

of Kenyon & Eckhardt, Inc., was born Nov. 20, 
1925. He attended the U. of Pa., and entered ad- 
vertising with A. E. Aldridge Assoc, in 1951 as ad- 
vertising trainee. He handles the following ac- 
counts: Ford Inst., Mercury, Lincoln. 

* • • 

KENNEY, PHILIP 

vice president and associate media director of 
Kenyon & Eckhardt, Inc., entered advertising with 
Lever Bros, in 1939. He is married to Edna G. 
Brady and has four children. He is a member of 
the Darien Country Club, and his hobbies are gar- 
dening and golfing. He handles all accounts. 

* * • 

KERWIN, LUCY 

of Kenyon & Eckhardt, Inc., is a graduate of St. 
John's and Columbia, and entered advertising with 
K&E in 1941, as secretary. Her hobbies are swim- 
ming and reading. She handles the following ac- 
counts: Nabisco, Capital Airlines, Mead-Johnson. 

* * * 

KIZENBERGER, PAUL F. 

of N. W. Ayer & Son, Inc., was born Aug. 10, 1907. 
He entered advertising with H. K. McCann Co. in 
1926 as a clerk, and held posts with Badger Brown- 
ing & Hersey. He is married to Julianna Wenzel 
and has one daughter. His hobbies are gardening, 
fishing, hunting. He handles the following accounts: 
Hills Bros., Pharmaco, International Corres. Schools, 
Armco Steel, Moore Bus. Forms, Container Corp. 



KOBZA, EDWARD A. 

of Kenyon & Eckhardt, Inc., was born Nov. 18, 
1927. He is a graduate of N. Y. U. (BS) 1953, and 
that year entered advertising with K&E as a clerk. 
He is married and has two children. His hobby is 

golf. 

* • * 

LAFFEY, WILLIAM J., JR. 

of Fuller & Smith & Ross, Inc., was born May 3, 
1925. He is a graduate of N. Y. U. (BBA) 1952, en- 
tered advertising with Benton & Bowles in 1948, 
and held posts with Donahue & Coe, Inc. He i( 
married and has four children. He handles the fol- 
lowing accounts: Borden Chemical Co., C.I.T. Fi- 
nance Corp., Hercules Powder Co., Paillard Prod- 
ucts, Raytheon, Waring Products. 

* • • 

LANGBORT, POLLY 

of Young & Rubicam was born June 29, 1933. She 
attended Adelphi, AB, 1954. First entered adver- 
tising with Y&R in 1956, and also held posts with 
Dumont TV. Accounts: Jell-O Gelatin, Jell-O Pud- 
ding & Pie Filling, Jell-O Instant Pudding, and 
Baker's Coconut. 

* • • 

LEIGHTON, BEN 

of Campbell-Mithun, Inc., was born Feb. 8, 1917. 
He is a graduate of Hamline (BA) 1939, entered 
advertising with C-M in 1955, as production co- 
ordinator, and held posts with stations WEBC, 
WMIN, and KSTP. He is married to Verna L. Sund- 
quist and has two children. His hobbies are swim- 
ming, sailing, and reading. He handles the follow- 
ing accounts: Northwest Orient Airlines, McCulloch 
Corp., Our Own Hardware. 

* • * 

LEONARD, DONALD E. 

director of media at Fuller & Smith & Ross, Inc., 
was born Nov. 29, 1926. He is a graduate of Co- 
lumbia (BS) 1950, entered advertising with Mar- 
schalk & Pratt in 1946, as Radio-TV field rep., and 
held posts with McCann-Erickson and W. B. Doner. 
He is married to Jane Grey and has three children. 
His hobbies are gardening, music, and reading. He 
handles all accounts. 



LEVITAS, BERNICE 

chief time buyer, Foote, Cone & Belding, Los An- 
geles, was born Sept. 26, 1922. She attended 
Northwestern, entered advertising with Vick Knight 
in 1948, as time buyer, and held posts with NBC. 
She handles the following accounts: Tidewater Oil 
Co., Sunkist Growers, Inc., Purex Corp., Hughes 
Aircraft. 

* * • 

LINTON, DONALD LOWRY 

of BBD&O was born March 6, 1934. He attended 
Amherst College, BA, 1959. First entered advertis- 
ing with BBDO in 1959, as a trainee. His hobby 
is painting. Accounts: Lever Brothers Co., and 
DuPont. 



180 



*®&z&®&&$&®&2&&&&&z®&®®&&®&&zADVERTISING AGENCY TIME BUYERS 



LIPTACK, WILLIAM E. 

of Young & Rubicam was born June 22, 1933. He 
attended Fordham U., BS, 1956. First entered ad- 
vertising with Y&R in I960, as media trainee. He 
is married and has one child. His hobbies are golf, 
tennis, and painting. 

• * • 

LOEB, MILTON S. 

of Shaller-Rubin Co., was born Jan. 19, 1933. He is 
a graduate of N. Y. U., entered advertising with 
Irving Davis A.A., in 1956, as an artist, and held 
posts with Armand Prusmack Assoc. His hobby is 
skiing. He handles the following accounts: Thayer 
Labs, Eagle Pencil Co., Reed & Carnrick, G. W. 
Carnrick. 

• • • 

LYNCH, THOMAS J. 

of Young & Rubicam was born Sept. 9, 1917. He 
first entered advertising with Newell Emmett Co., 
in 1933. He also held posts with Cunningham & 
Walsh. He is married and has four children and 
is a member of the Forest City Community Assoc. 
His hobbies are bowling and do-it-yourself projects. 
Accounts: American Home Foods, Borden Co., 
General Cigar, Drackett Co., Esterbrook Pen, 
Dictaphone Corp., Drake Bakeries and National 
Sugar. 

• • • 

MacMULLAN, DOUGLAS T. 

of Compton Advertising, Inc., was born Jan. 29, 
1932. He is a graduate of Georgetown (BS), and 
entered advertising with Compton in 1957, as media 
trainee. 

• • • 

MARS, JANE 

media buyer of Kenyon & Eckhardt, Inc., was born 
Aug. 8, 1927. She is a graduate of UCLA (BA) 
1948, and entered advertising with Fortnight Maga- 
zine in 1953, as production mgr. She handles the 
following accounts: Max Factor & Co., Reddi-Wip. 

• • • 

MARSHALL, FRANK F. 

of J. Walter Thompson Co., was born Sept. 2, 1924. 
He graduated from Holy Cross (BS) in 1948, Har- 
vard Bus. School (MBA) in 1950, entered advertis- 
ing with J. Walter Thompson in 1951, and held 
posts with Stern Bros. Dept. Store. He is married to 
Lois J. Metcalf and has three children. His hobbies 
are gardening, sports, bridge. He handles the 
Lever Bros, account. 



MARSICH, JOHN PAUL 

of Kudner Agency, Inc., was born Oct. 14, 1916. 
He is a graduate of N. Y. U. (BS) 1939, and en- 
tered advertising with NBC in 1940, as research 
asst. He is married to Gaye Reed. He is a member 
of the Plandome Country Club, and his hobbies are 
music, golf, and automobiles. He handles the fol- 
lowing accounts: Renault, Arnold Bakers, Color- 
forms, Fisher Body Div. of GM, Sylvania. 



MARTI, RUDOLPH O. 

of Campbell-Mithun, Inc., was born Dec. 15, 1926. 
He entered advertising with Radio KPON, Pampa, 
Tex., in 1946, as announcer, and held posts with 
KMMT-TV, Austin, Minn. He is married to Eva La- 
mere and has four children. His hobbies are bowl- 
ing, bridge, fishing and hunting. He handles the 
following accounts: Malt-O-Meal, Top Value Stamps, 
Nash Coffee, Allied Van Lines, N. W. Bank. 

• • • 

MARTIN, FRANK 

of Cunningham & Walsh, Inc., was born July 29, 
1932. He is a graduate of Holy Ghost- College of 
Phila., 1953, and entered advertising with Kenyon 
& Eckhardt in 1956, as time buyer. He is married 
to Kathleen Curran. He is a member of the Red 
Cross, and his hobby is woodcrafts. 

• • • 

MARTINEZ, HOPE 

of Batten, Barton, Durstine & Osborn, Inc., was 
born Oct. 29, 1920. She entered advertising with 
BBDO in 1945, in the accounting dept. She is mar- 
ried to John Anzolin and has one child. She handles 
the following accounts: American Tobacco Co., 
Armstrong, Con Ed, First Nat'l. Bank and Air 
France. * * * 

MATTHEWS, WILLIAM E. 

vice president and director of media relations at 
Young & Rubicam, attended Baylor and Missouri. 
He entered advertising with Y&R in 1944. 

• * * 

MATZ, STANLEY 

research director at North Advertising Agency, en- 
tered advertising with General Paint & Varnish Co., 
as advertising mgr. He handles the following ac- 
counts: Toni, Columbia Foods, Jewel Tea, Gillette 
Labs. * • • 

MAYON, RUTH 

of Fletcher Richards, Calkins & Holden Inc., was 
educated at Los Angeles City College entered ad- 
vertising with Robert J. Black Advertising and then 
went to Hicks & Greist Advertising. Her hobbies are 
dancing, golf and ceramics. She handles the fol- 
lowing accounts: Litton Industries, Republic Supply 
Co., U. S. Rubber and Golden West Broadcasters. 

• * * 

McAULAY, PEG 

of J. Walter Thompson Co., was born Aug. 2, 1932. 
She attended N. Y. U., entered advertising with 
Compton Advertising in 1950, as media research 
asst., and held posts with Dancer-Fitzgerald-Sample. 
She is married to Stephen F. Byrd. Her hobbies are 
sculpturing and reading. She handles the Standard 
Brands, Inc., account. 

• * • 

Mcdonald, frank p. 

of D.D.S&S was born Feb. 20, 1936. He attended 
St. John's U., BA, 1960. First entered advertising 
with D.F.S. in 1960, as an estimator. His hobbies 
are basketball, swimming and touch football. Ac- 
counts: Jackson Brewing Co., Narrangansett Beer, 
Shulton, Inc. and Borden's Pioneer Ice Cream. 



181 



ADVERTISING AGENCY TIME BUYERS*&&Z&Z®&&Z&&&&&&&Z&®&&®&&®®&1 



McEVOY, NEWMAN F. 

of Cunningham & Walsh, Inc., was born April 7, 
1904. He is a graduate of Catholic U., 1926. He 
handles the following accounts: Texaco, Sunshine 
Biscuits, Inc., American Machine & Foundry Co., 
Andrew Jergens. 

• * * 

McGIVNEY, WILLIAM 

of Compton Advertising, Inc., was born Jan. 7, 
1931. He is a graduate of St. John's (BBA), and 
entered advertising with Compton in 1957, in 
media research. His hobbies are skiing and com- 
munity theatre. He handles the following accounts: 
Duz Soap & Detergent, Royal Drene, Sterling Beer, 
Hotpoint Appliances, Schick Safety Razor. 

• * * 

MEGISON, MARVIN C. 

of MacManus, John & Adams was born Oct. 11, 
1933. Attended Bowling Green State U., BS, 1958. 
First entered advertising with D. P. Brother in 
1958, as a space buyer. He is married and is a 
member of Kappa Sigma Fraternity. His hobby 
is sky diving, and he is a jazz recording collector. 

• • • 

MILLER, DONALD 

of Doherty, Clifford, Steers & Shenfield, Inc., was 
born Oct. 26, 1933. He is a graduate of Cincinnati 
(BA), entered advertising with ABC in 1954, as 
biller, and held posts with N. W. Ayer. His hobbies 
are boating, golf, and basketball. He handles the 
following accounts: Bristol-Myers, Wiedemann Brew- 
ing Co., Paton Co., Pioneer Ice Cream Div. of Bor- 
den Co., Sonotone, Cigar Institute of America. 

• • • 

MORAN, FRANK 

of Young & Rubicam was born Dec. 23, 1928. At- 
tended NYU, BS, 1951. First entered advertising 
with Y&R in 1952, as a trainee. He is married to 
the former Patricia Carey and has two children. 
His hobby is golf. Accounts: Bristol-Myers, Bufferin. 

• * * 

MORTON, ROBERT 

of Kenyon & Eckhardt, was born Nov. 19, 1926. He 
is a graduate of N. Y. U. (BS) 1954, and entered 
advertising with Cohen, Dowd & Aleshire in 1955, 
as estimator. He is married and has two children. 
His hobbies are golf and chess. He handles the fol- 
lowing accounts: Ford Inst., LMDA, Mercury. 

• * • 

MURRAY, MAL 

of Kudner Agency, Inc., was born June 12, 1933. 
He is a graduate of Lehigh (BS), entered advertis- 
ing with BBDO in 1955, as trainee, and held posts 
<vith Ted Bates. He is married and has two children. 
He is a member of the N. Y. Athletic Club, and his 
hobby is sports. He handles the following accounts: 
Renault, Sylvania, Fisher Div. of GM, Goodyear, 
Colorforms, Arnold Bakers. 



NASSE, BETTY 

of Grey Advertising Agency, Inc., entered advertis- 
ing with J. Walter Thompson in 1947, as secretary. 
She has held posts with Joseph Katz Co., H. B. 
Humphrey Co., and Dowd, Redfield & Johnstone, 
Inc. Her hobby is collecting old china and silver. 
She handles the following accounts: Hudson Pulp & 
Paper Corp., Ideal Toy Co., Hassenfeld Bros., 
R. H. Macy. • • • 

NEUGEBAUER, RALPH J. 

of Gardner Advertising Co., was born in 1928. He 
is a graduate of Missouri (BA), and joined Gard- 
ner in 1956, as assistant media group supervisor. 

* * * 

NUCCIO, JOHN 

of Doyle Dane & Bernbach was born Oct. 13, 1923. 
Attended NYU, BS, 1944. First entered advertising 
with BBD&O in 1944, as merchandising and out- 
door buyer. Also held posts with Benton & Bowles. 
Married to Elizabeth Reynolds, two children. His 
hobbies are photography and hunting. Accounts: 
Olin Mcthieson, Salada Shirriff-Horsey, Clairol. 

* • • 

N YBORG, RICHARD V. 

of J. Walter Thompson, was born March 22, 1930. 
He is a graduate of Bryant College (BS) 1951, en- 
tered advertising with Time, Inc. in 1953, in market 
research, and held posts with Procter & Gamble Co. 
His hobbies are sports and automobiles. He handles 
the Irving Trust Co. account. 

* ¥ ¥ 

O'NEILL, DESMOND C. 

of Kenyon & Eckhardt, Inc., was born Feb. 20, 
1922. He graduated from Dartmouth in 1945, and 
entered advertising with Young & Rubicam in 1947, 
as acct. co-ordinator, and held posts with Bryan 
Houston, Inc. He is married and has one child. His 
hobbies are photography, painting and reading. 
He handles the following accounts: Capital Airlines, 
Quaker State Oil Co., Mead-Johnson. 

* * * 

PALMER, ROBERT 

of Cunningham & Walsh, Inc., was born July 16, 
1930. He attended Fordham, entered advertising 
with Kenyon & Eckhardt in 1954, as estimator, and 
held posts with ABC-TV, Conklin Mann Co. He is 
married. His hobbies are photography, bowling 
and tennis. He handles the following accounts: 
American Chain & Cable, American Cyanamid, 
Italian Line, Jaguar Cars, Smith-Corona-Marchant, 
Southern Railway, Watchmakers of Switzerland. 

* * * 

PANELLA, MARTHA G. 

of N. W. Ayer & Son, Inc., graduated from Colum- 
bia U. (BS) in 1953, entered advertising with Al 
Paul Lefton in 1954, as time buyer, and held posts 
with Goodson & Todmann, and Warner Bros. She 
is married. Her hobbies are designing and making 
jewelry, ice skating, and modeling. She handles the 
following accounts: Pharmaco, French Lines, Whit- 
man Chocolates, Armour, Sugar Creek Creamery. 



182 



^^^^^^^^^^^^^^^^^^^^^^^^^^^ADVERTISING AGENCY TIME BUYERS 



PANSUTI, JOHN 

of Doyle Dane Bernbach was born Oct. 12, 1930. 
Attended C.C.N.Y., BBA, 1951. First entered ad- 
vertising with Doherty, Clifford, Shenfield in 1951, 
as an estimator. Married and one child. His hobby 
is reading and sports. Accounts: ABC, Chemstrand 
Corp., Cole of California, Coffee Growers of Co- 
lombia, Dreyfus Fund, French Government Tourist 
Office, Levy & Sons, Ronson and six others. 



PAPE f ROBERT H. 

Canadian supervisor & U. S. buyer of Compton Ad- 
vertising, Inc., was born April 4, 1931. He is a 
graduate of Nichols (ABA) 1955, and entered ad- 
vertising with Compton in 1956, in media research. 
He is a member of Siwanoy Country Club of 
Bronxville, and his hobbies are bowling, art, and 
photography. He handles the following accounts: 
Canadian P & P, Crisco, Cunard, Scott. 



PARDOLL, ARTHUR S. 

associate media spvsr. of Foote, Cone & Belding, 
Inc., was born in 1913. He is a graduate of Yale 
(BA). He is married to Mary Kikoin and has three 
children. He handles the following accounts: 
Clairol, Lever Bros., Imperial Margarine, Pepso- 
dent Paste, Antiseptic and Brushes, Spreez, Nor- 
wich Pharmacol, Savarin. 



PARKER, DOUGLAS S. 

of N. W. Ayer & Son, Inc., was born May 21, 
1924. He graduated from Princeton in 1946, en- 
tered advertising with Ward Wheelock Co. in gen- 
eral Radio-TV work, and held posts with Al Paul 
Lefton Co. He is married to Virginia C. Barba and 
has two children. His hobbies are sports, golf. 



PASSMORE, JOHN J. 

of Campbell-Ewald Co., was born in 1915. He at- 
tended the U. of Detroit, and entered advertising 
with C-E in 1948, as manager of magazine 
scheduling dept. He handles the following ac- 
counts: Firestone Tire & Rubber Co., Goebel Brew- 
ing Co. 



PAULSEN, ELEANOR I. 

of Young & Rubicam first entered advertising in 
1941, as a clerk. Her accounts are American Home 
Foods, Drackett and Robert Burns Cigars. 



PELLENZ, WILLIAM D. 

of McCann-Erickson, Inc., was born in 1925. He is 
a graduate of Syracuse (BS) 1949, and entered 
advertising with McCann-Erickson in 1951. He 
handles the following accounts: Mennen Co., 
Chesebrough-Pond's, Inc., Nestle Co., Owens- 
Corning Fiberglas Corp. 



PERKINS, CHRISTINE M. 

of MacManus, John & Adams, Inc., was born 
July 22, 1924. She attended Wilkes-Barre Business 
College, entered advertising with Cowan & Deng- 
ler in 1947, as media & space buyer, and held 
posts with Nursing World and Donahue & Coe. 
Her hobbies are theatre, sewing, and reading. 
She handles the following accounts: U. S. News 
& World Report, Rheichhold Chemicals, U. S. Air 
Force, White Rock Corp., S. B. Thomas. 

• • • 

PERLSTEIN, ROBERT M. 

of B.B.D&O was born June 26, 1930. Attended 
Pace, BBA-Adv., 1959. First entered advertising 
with ABC-TV in 1953, as an account rep. Also held 
posts with CBS-TV. He is married and has one 
child. His hobbies are bowling and bridge. Ac- 
counts: E. I. DuPont, De Nemours and Co., Inc. 

• * • 

PETER, GEORGE 

of Cunningham & Walsh, Inc., was born Sept. 29, 
1935. He attended C.C.N.Y., and entered adver- 
tising with C&W in 1956, as estimator. His hobbies 
are skiing, boating, swimming, golf, and reading. 
He handles the following accounts: American Ma- 
chine & Foundry, Thos. Cook & Son, Decca Rec- 
ords, E. R. Squibb & Sons, 21 Brands, Inc. 

• • * 

PETERS, JOYCE 

of Mogul, Williams & Saylor, Inc., attended Drake 
Business College. She entered advertising with 
Harry B. Cohen in 1952, as asst. time buyer, and 
held posts with Katz Agency and American Bcstg. 
Co. Her hobbies are boating and bowling. She 
handles the following accounts: Barney's Clothes, 
Barricini Candy Corp., Costa Ice Cream, Break- 
stone, Gold Medal Candy, National Shoes, Tintex, 
Regal Shoes, Ronzoni Macaroni. 

• • • 

PETTICK, BEN 

of Product Services, Inc., was born April 19, 1916. 
He entered advertising with Product Svcs. in 1954, 
as regional director. He is married and has three 
children. His hobbies are cards, hiking and camp- 
ing. He handles the following accounts: Roto- 
Broil, Continental, Tech. Tape Corp. 

• * • 

PICKETT, RICHARD C. 

media supervisor of Foote, Cone & Belding, was 
born Sept. 30, 1929. He is a graduate of Fordham 
(BA) 1952, and entered advertising with William 
Esty in 1954, as time buyer. His hobbies are golf 
and sailing. He handles the following accounts: 
Lever Bros. Co., S. A. Schonbrunn & Co. 

• * * 

PRANZO, GARY 

of Young & Rubicam was born Dec. 16, 1932. At- 
tended C.C.N.Y., BBA, 1956. First entered adver- 
tising with Cunningham & Walsh in 1956 as an 
estimator. He is married and has two children. He 
is also a member of The Associates. His hobbies 
are records and photography. Accounts are Time 
Magazine and Personal Products. 



183 



ADVERTISING AGENCY TIME BUYERS^^^^^^^^^^^^^^^^^^^^ 



RAMBERG, ARNE N. 

of N. W. Ayer & Son, Inc., was born March 13, 
1930. He attended Pace College, entered adver- 
tising with Lynn Baker in 1949, as office boy, and 
held posts with Paul Venze Assoc, and W. B. Do- 
ner & Co. He is married and has one child. His 
hobbies are oil painting, bowling, softball, and 
golf. He handles the following accounts: Corning 
Glass Works, Mich. Bell Tel. Co., G. E. Telechron, 
American Optical Assoc, III. Bell Tel. Co., John- 
son & Johnson. 

• * * 

RASMUSSEN, BERNARD G. 

of Fuller & Smith & Ross, Inc., was born May 27, 
1919. He is a graduate of Fordham (BS) 1946, en- 
tered advertising with Ruthrauff & Ryan in 1946, 
as asst. time buyer, and held posts with Seagram 
Distillers. He is married to Mary Dooley and has 
five children. He handles the following accounts: 
Aluminum Co. of America, Libbey-Owens-Ford 
Glass Co., Commercial Solvent Corp., Edison Elec- 
tric Institute, Sterling Silversmiths, Hercules Pow- 
der Co., Hans Holterbosch, Plymouth Cordage Co. 



REED, ALLAN 

of Grey Advertising Agency, Inc., was born March 
19, 1929. He is a graduate of Pace College (BBA), 
and entered advertising in 1947. He is married 
and has one child. His hobbies are golf and pho- 
tography. He handles the following accounts: 
Block Drug, Palm Beach. 

• * * 

REINECKE, WALTER 

of Batten, Barton, Durstine & Osborn, Inc., was 
born May 24, 1931. He attended the U. S. Naval 
Academy, and entered advertising with William 
Esty Co. in 1949. He is married to Marianne Krae- 
mer and has two children. He handles the follow- 
ing accounts: E. I. Du Pont, Lever Bros., Hormel, 
MMM. 

* * * 

REISENBACH, SANFORD E. 

of Grey Advertising Agency, Inc., was born May 
13, 1932. He is a graduate of N. Y. U. (BS), en- 
tered advertising with Dancer-Fitzgerald-Sample 
in 1952, as a trainee, and held posts with Trans- 
portation Displays and S. R. Leon Co. He is mar- 
ried and has one child. He handles the following 
accounts: Commonwealth Shoe, Hat Corp. of 
America, Lily Tulip Corp., Youngstown Kitchens, 
Topps Chewing Gum, Industrial Rayon Corp. 



REYNOLDS, LAURENCE E. 

of D.C.S&S was born May 9, 1936. Attended Fair- 
leigh Dickinson U., BS, 1960. First entered adver- 
tising with D.F.S., in 1960 as an estimator. Mar- 
ried. He is an associate member of Alpha Delta 
Sigma. His hobby is Golf. Accounts: Ipana, Stand- 
ard Triumph, Minit-Rub, Ammens, Sonotone, CIA. 



R1EMENSCHNEIDER, ROBERT R. 

chief time buyer of Gardner Advertising Co., was 
born in 1928. He is a graduate of Northwestern 
(BS), entered advertising with Schwimmer & Scott, 
Inc., in 1950, as copywriter, and has held posts 
with North Advertising. He is married to Polly 
Caylor and has three children. 



RIND, NATE 

of Doyle Dane Bernbach, Inc., was born Feb. 28, 
1931. He is a graduate of Brooklyn College (BA) 
1953, (MA) 1957, and entered advertising with 
Foote, Cone, & Belding in 1956, as media research 
asst. He is married and has one child. His hobby 
is books. He handles the following accounts: West 
End Brewing, Polaroid, Puriton, and Five-Day deo- 
dorant. 

• • • 

ROBERTS, MARCIA 

of Young and Rubicam attended Syracuse U. She 
first entered advertising with Y81R in 1952, as a 
statistical clerk. She handles P&G Cheer, and Life 
Magazine. 

• • • 

ROBINSON, DIANE 

of Guild, Bascom & Bonfigli, Inc., was born Oct. 
29, 1933. She is a graduate of Smith (BA) 1955, 
and entered advertising with Campbell-Mithun in 
1956, as media asst. She is a member of the Jr. 
League. She handles the Ralston Purina Co. 



ROFFIS, MURRAY 

of McCann-Erickson, Inc., was born March 5, 1926. 
He is a graduate of Cornell (BA) 1948, entered 
advertising with Compton Advertising as a print 
buyer, and has held posts with Maxon, Inc. He is 
married to Adele Jacobs. He handles the follow- 
ing accounts: Ajax Cleanser, Coca-Cola, Westing- 
house. 

* * * 



RENFRO, HARRY K. 

director of Radio & Television for D'Arcy Adver- 
tising Co., St. Louis office, was born in 1915. He 
entered the advertising field in 1951. He is mar- 
ried and has one child. He handles the following 
accounts: Budweiser, Banquet Canning Co., Inter- 
national Shoe, Brooks Foods, Laclede Gas, Lin- 
coln Engineering, McQuary Norris Mfg. 



ROLFES, FRANK P. 

of Campbell-Mithun, Inc., was born Feb. 6, 1929. 
He is a graduate of Loyola of Chicago (BA) 1950, 
U. of Chicago (MAB) 1958, entered advertising 
with CBS Radio in 1954, as sales service mgr., and 
held posts with Blair-TV Assoc and Katz Agency. 
He is married to Julie K. Young. He is a member 
of the Illinois Athletic Club, and his hobbies are 
skiing, handball and golf. 



184 



&&&&&&&&&&&&&&&&&$&&&&&&&&&$ ADVERTISING AGENCY TIME BUYERS 



ROSS, DONALD M. 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born May 2, 1928. He entered advertising with 
SSC&B in 1956, as media research assistant. His 
hobbies are designing and constructing settings 
for model theatre, theatre-going, and making 
home movies. He handles the following accounts: 
Whitehall Pharamacal Co. — Bisodol, Infrarub, 
Duplexin; Block Drug Co. — Nytol, Py-Co-pay tooth 
brushes, green mint, CD-60; Bulova Watch Co., 
This Week Magazine. 

* * • 

SACHS, JEROME M. 

media director for Doyle, Dane & Bernbach was 
born Aug. 25, 1928. He graduated CCNY, B.A.A. 
1955. He first entered the agency business with 
J. D. Tarcher & Co. in 1945, and was also with 
Cecil & Presbrey and Franklin Bruck. 

* • * 

SANDBERG, CARL 

assistant time buyer of Compton Advertising, Inc., 
was born June 19, 1937. He is a graduate of 
Seton Hall (BS)- 1958, and entered advertising 
with Compton in 1959, as trainee. His hobbies are 
golf, bowling, politics, basketball, and the saxo- 
phone. He handles the following accounts: Crisco, 
Comet Duncan Hines, Gleem, Ivory Soap & Liquid. 

* * • 

SANNO, ALFRED R. 

media group supervisor at McCann-Erickson, Inc., 
was born in 1925. He is a graduate of Dartmouth 
(BA) 1946, entered advertising with Young & 
Rubicam in 1948, and later held posts with BBDO. 
He is married to Linda Ciccarelli and has one 
child. He handles Chesterfield and Oasis. 

* * * 

SANTONI, WILLIAM 

of Cunningham & Walsh, Inc., was born Aug. 27, 
1929. He is a graduate of Florida (BS), entered 
advertising with Ruthrauff & Ryan in 1955, as 
media statistician, and held posts with Dancer- 
Fitzgerald-Sample. He is married to Amy Rivers 
and has one child. He handles the following ac- 
counts: Texaco, Johns-Manville, Automotive 
Manuf. Assoc. i » . 

SCALA, JAMES M. 

of Young & Rubicam was born Jan. 12, 1930. At- 
tended Hamilton, AB, 1951. First entered adver- 
tising with Y&R in 1953, as a trainee. He handles 
the General Foods Corp., account. 

* * * 

SCHINZING, PAT 

assistant media group supervisor and buyer of 
Gardner Advertising Co., was born in 1929. She 
entered advertising with Gardner in 1947, as sec- 
retary, and held the positions of estimator and 
outdoor buyer, before assuming her present post. 

* * • 

SCHOENFELD, JAY B. 

broadcast supervisor at McCann-Erickson, Inc., 
was born April 16, 1930. He attended C.C.N.Y., 
and entered advertising with Ted Bates, He han- 
dles the following accounts: Avis, Corn Products, 
Esso, Lehn & Fink and Pertussin. 



SCHUBERT, GENEVIEVE 

of Compton attended Barnard College. She first 
entered advertising with Badger, Browning & Her- 
sey in 1945, as an estimator. Also held posts with 
Ted Bates. Her hobbies are portrait drawing, tra- 
vel and languages. Accounts: Chesebrough-Ponds, 
Remington Rand, Sterling Drug and P&G. 

• • • 

SCHUEBEL, REGGIE 

vice president of Guild, Bascom, Bonfigli, Inc., en- 
tered advertising with Duane Jones Co. in 1942, 
as radio director. He held posts with Biow Co. 
and Norman, Craig & Kummel. His club affili- 
ations are RTES and Radio Pioneers. 

• * * 

SEGALL, JOEL 

of Compton was born Jan. 27, 1937. He attended 
the U. of Illinois, BS, 1959. First entered advertis- 
ing with Compton in 1960. He is married and has 
one child. He is a member of Alpha Epsilon Pi, 
Alpha Kapper Psi, Alpha Delta Sigma and AFA. 
His hobbies are baseball and music. Accounts: 
P&G, Crisco, Pink Ribbon Dreme, Consolidated 
Cigar's LaPalina and Lovera. 

• * * 

SEIDENBERG, BERYL 

of Kastor, Hilton, Chesley, Clifford & Atherton, 
attended Beaver College. First entered advertising 
with Kastor, Farrell in 1953 as media assistant. 
Accounts: Minute Maid Co. -Snow Crop Div., Sea- 
brook Farms, Drug Research Corp., Thayer Labs 
Div. of Revlon & Roosevelt Raceway. 

• • * 

SEMONS, STEVEN L 

of Young & Rubicam was born March 19, 1933. 
Attended C.C.N.Y., BBA, 1955. First entered ad- 
vertising with Cunningham & Walsh in 1953. He 
is married and has two children, Bonnie and Andy. 
His hobby is chess. Account: General Foods. 

• * * 

SENATORE, CARRIE 

of J. Walter Thompson Co., was born March 12, 
1929. She entered advertising with BBD & O in 
1947, as secretary. Her hobbies are dramatics 
and skiing. She handles the following accounts: 
Blue Shield & Blue Cross. 

• • • 

SHAHINIAN, DOROTHY 

of Fuller & Smith & Ross, Inc., is a graduate rf 
Syracuse (BA) 1949, and entered advertising with 
F&S&R in 1953, as estimator. Her hobbies are 
piano and golf. She handles the following ac- 
counts: Commercial Solvents Corp., Grumman Air- 
craft, Ruberoid Co., Soundscriber. 

• * • 

SHAPIRO, MARVIN B. 

of BBD&O was born Feb. 25, 1933. Attended 
Ithaca College, BS, 1956. First entered advertising 
with Weiss & Geller in 1956, as a buyer. Also 
held posts with Grey Advertising. Married to the 
former Naidia Berman. 



185 



ADVERTISING AGENCY TIME BUYERS$®&&&&&®®®®®&®®&&&&®®&®®®&$® 



SHAPIRO, PAULE 

of MacManus, John & Adams, Inc., was born June 
11, 1932. She is a graduate of Boston U. (BS) 
1953, and entered advertising with Sackel Co. as 
media buyer. Her hobbies are theatre arts, read- 
ing, water skiing, crossword puzzles, and lan- 
guages. She handles the following accounts: Chas. 
Pfizer & Co., Garrett & Co., Riggio Tobacco, Good 
Humor, Hydrometals, Inc. 

* * * 

SHEPPARD, RICHARD 

of MacManus, John & Adams, Inc., was born 
March 19, 1932. He is a graduate of Wooster 
(BA) 1954, entered advertising with Brooke, 
Smith, French & Dorrance in 1956, as traffic co- 
ordinator, and held posts with W. B. Doner. His 
hobbies are swimming, music, and theatre. 

* * * 

SHIMA, JOHN F. 

of Kenyon & Eckhart, Inc., was born Nov. 28, 
1929. He attended N. Y. U., entered advertising 
with Kenyon & Eckhardt in 1947, as checking 
clerk, and held posts with Crowell-Collier Pub. 
Co. His hobbies are music, photography and sail- 
ing. He handles the Lever Bros. Co. account. 

* • • 

SIMKO, GEORGE J. 

of Kenyon & Eckhardt, Inc., was born Oct. 19, 
1935. He entered advertising with K&E in 1953. 
His hobbies are golf, tennis, swimming and skiing. 
He handles the Lever Bros. Co. account. 

* * * 

SLATTERY, ANNE H. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born March 21, 1928. She is a graduate of Col- 
lege of New Rochelle (BA) 1948, entered adver- 
tising with Geyer, Newell & Ganger in 1950, and 
held posts with Robert B. Grady Co., and CBS TV 
Network. She is married to Robert Bayley. Her 
accounts are American Tobacco Co., Armstrong 
Cork, Philco, Pittsburgh Plate Glass. 

* * • 

SMITH, JACK 'JOHN 7 J. 

of B.B.D&O was born May 26, 1931. Attended 
Fordham U., BA, 1953. First entered advertising 
with Ruthrauff & Ryan in 1953. Also held posts 
with S.S.C&B and Lennen & Newell. Accounts: 
Dodge, Armstrong Cork, First Nat'l. City, Liberty 
Mutual, Phoenix Mutual, N.Y. Racing, GE, Greater 
N.Y. Fund. 

* * • 

SOWAAL, MARGUERITE 

media buyer, of Fuller & Smith & Ross, was born 
Jan. 25, 1928. She attended MSU, and entered ad- 
vertising with Stromberger. LaVene, McKenzie in 
1955, as media assistant. She is married and has 
three children. Her hobbies are reading, writing 
and music. She handles the following accounts: 
McCulloch Motors & International, GE Dealers of 
So. Calif., Occidental Life Ins. Co., Pacific Tile & 
Porcelain Co., Capital Co. 



SPARKS, HENRY L. 

of Young & Rubicam was born Sept. 24, 1909. At- 
tended Williams College. First entered advertising 
with Young & Rubicam in 1930. Married the former 
Mary Peelle and has four children. He is a mem- 
ber of the Mt. Kisco Country Club. Accounts: GE 
Major, Moore McCormack, International Silver, 
Metropolitan Life, Simmons, Norcross, GE Radio- 
TV, Johnson & Johnson, Hendredon, Manufacturers 
Trust and Royal it if it 

SPRUYTENBURG, FRED 

of Sullivan, Stauffer, Colwell &. Bayles, Inc., was 
born July 22, 1932. He graduated from Pace 
(BBA), and entered advertising with SSC & B in 
1956, as assistant time buyer. He handles the fol- 
lowing accounts: American Tobacco Co. — Pall Mall 
Cigarettes, Half 8. Half Smoking Tobacco, La 
Corona. * * * 

ST. GEORGES, JOSEPH F. 

of Young & Rubicam was born June 4, 1926. At- 
tended Yale, BA, 1948. First entered advertising 
with St. Georges & Keyes in 1950, as copy-contact. 
Also held posts with WOR-TV and Time Mag., 
Married and has five children. Accounts: American 
Airlines, Ethyl, Filbert, Lipton, Permacel, Personal 
Products, Piels Beer and five others. 

* * * 

STAAB, WALTER E. 

of Kenyon & Eckhardt, Inc., was born April 12, 
1933. Attended Rutgers University and Farleigh 
Dickinson, BA, 1955. First entered advertising with 
McCann-Erickson in 1956, as media-research an- 
alyst. Accounts: Beecham Products Inc., Brylcreem, 
Silvikrin and MacLeans. 

* * * 

STACK, JAMES 

of Young & Rubicam, Inc., was born May 11, 1923. 
Attended Fordham U. and NYU, BS, 1949, and 
MBA, 1953. First entered advertising with Y&R in 
1953, as media operations supervisor. Married and 
has two children. Hobbies are sports and wood- 
working. Accounts: Drackett, Bordens, American 
Home Foods, and National Sugar. 

* * * 

STARK, JOAN G. 

Supervisor of Spot broadcasting of Grey Advertis- 
ing Agency, Inc., was born July, 1931. She attend- 
ed Ohio State, entered advertising with William H. 
Weintraub in 1950, as time buyer, and held posts 
with Harris & Whitebrook. Her hobbies are horse- 
back riding, tennis, and collecting jewelry. She 
handles the following accounts: Chock Full O'Nuts, 
Chunky Chocolate, Lionel, Ideal, Macy's, Hudson, 
Ward Hassenfeld, Hoffman, Krueger, Wm. Wrigley. 

* * * 

STARKWEATHER, RALPH 

of J. Walter Thompson Co., Los Angeles, was born 
in 1925. A graduate of UCLA, he has been with 
J. Walter Thompson Co. for six years. His hobbies 
are sports car racing, photography and writing. 
He handles the following accounts: Douglas Air- 
craft, Garrett Corp. 



186 



X&&&&&&&&W&&&&&Z&&&&&&&&&&&ZADVERTISING AGENCY TIME BUYERS 



STONE, ROBERT M. 

of Compton Advertising, Inc., was born April 3, 
1934. He is a graduate of Michigan State (BA), 
and entered advertising with Compton in 1959, as 
media trainee. He is married and has two chil- 
dren. His hobbies are golf, reading, music, and 
athletics. He handles the following accounts: 
Gleem, Crisco, Mobil Oil, General Baking Chese- 
brough. * * * 

STUMBO, PHILIP A. 

of McCann-Erickson, Inc., was born August 17, 
1934. He attended Fordham and C.C.N.Y., entered 
advertising with Biow-Beirn-Toigo in 1954, as 
Radio-TV spot biller, and held posts with WABC- 
TV, Ted Bates. His hobbies are skiing, opera, the- 
atre, ice skating and tennis. He handles the fol- 
lowing accounts: National Biscuit Co., Bulova 
Watch, Westinghouse Electric, John Hancock, 
Uok — Cowles Magazines. 

• * • 

SULLIVAN, JEANNE 

of Sullivan, Stauffer, Colwell & Bayles, Inc., was 
born Oct. 4, 1924. She entered advertising with 
Duane Jones, Co. in 1954, as secretary, and has 
held posts with Reggie Schuebel, Inc., and Nor- 
man, Craig & Kummel. She handles the following 
accounts: Carter Products — Rise Shave Cream; 
Lever Brothers — Breeze Detergent. 

• * * 

SULLIVAN, WALTER E., Jr. 

of Doyle, Dane, Bernbach, Inc., was born May 18, 

1925. Attended Columbia U., AB in 1948, MA in 
1950. First entered advertising with Benton & 
Bowles in 1953, as media analyst. Also held posts 
with Foote, Cone & Belding and Royal Typewriter 
Co; Married and has 4 children. Hobbies are 
Music, Golf and Tennis. Accounts: Schenley Indus- 
tries, Yardley of London, The Lane Co., Warner 
Bros. Foundations, Ohrbach's Glendale Knitting 

Cor P- • * * 

SWART, RICHARD E., Jr. 

of B.B.D&O was born August 4, 1934. Attended 
Williams College, BA, 1956. First entered adver- 
tising with B.B.D&O in 1956, as a trainee. Married 
to the former Jo Anne Schien, he has two children. 
His hobby is dramatics. Account: General Mills. 

• * • 

THULIN, KATHERINE 

of Campbell-Mithun, Inc., was born Oct. 1, 1931. 
She is a graduate of Minnesota (BA), and entered 
advertising with Bulmer-Johnson in 1953, as secre- 
tary. Her hobby is skiing. She handles the follow- 
ing accounts: Larsen Co., Northern States Power 
Co., Minneapolis Symphony. 

• • * 

TREA, RICHARD 

of Kenyon & Eckhardt, Inc., was born Nov. 17, 

1926. He is a graduate of Dickinson (BA) 1952, en- 
tered advertising with Benton & Bowles in 1952, as 
media research analyst, and held posts with Carl S. 
Brown Co., Inc. He is married and has one child. 
He handles the following accounts: Harold F. 
Ritchie, National Biscuit Co., Pepsi-Cola Co. 



TREGRE, JEANNE M. 

of Chirurg & Cairns, Inc., attended St. John's U., 
BA, First entered advertising with Ogilvy, Benson 
& Mather, Inc. Accounts: Crayola Crayons, Hotel 
Roosevelt, Alderney Dairy Co., Aborn's Coffee, 
Dow Corning, Thorens, C&G Merriam Webster 
Dictionaries. + + + 

TULLY, TIM 

of Compton Advertising, Inc., was born May 10, 

1932. He is a graduate of Williams (BA), and en- 
tered advertising with Ted Bates in 1958, as mail- 
'-oom trainee. His hobbies are theatre and tennis. 
He handles the following accounts: Duncan Hines, 
Drene. * * • 

TWIDDY, JOHN W. 

of MacManus, John & Adams, Inc., was born Dec. 
2, 1931. He attended Western Maryland College, 
entered advertising with Foote, Cone & Belding in 
1955, as asst. media buyer, and held posts with TV 
Guide. He is married to Mary Kraft and has one 
child. He handles the following accounts: S. A. 
Schonbrunn & Co., S. B. Thomas, White Rock Corp., 
Van Munching Imports, U. S. Air Force. 

• * * 

VANDERWARKER, GORDON G. 

media Manager of Donahue & Co., was born 
March 15, 1915. Attended Wesleyan U., BA, 1936. 
First entered advertising with NBC in 1937, as re- 
search clerk. Also held posts with ABC, Benton & 
Bowles, BBD&O, Needham, Louis & Brorby. Ac- 
counts: Corn Products, Gorham Silver, Holland- 
America Line, Business Week, Schieffelin & Co. 

• * * 

VERNON, FRANK J. 

of Cunningham & Walsh, Inc., was born March 4, 

1933. He is a graduate of Penn State (BA), and 
entered advertising with C&W in 1959, as estimator. 
He is married to Annette Galbavy and has one 
child. His hobbies are reading and sports. He han- 
dles the following accounts: American Cyanamid 
Co., Watchmakers of Switzerland. 

* * • 

VISCARDI, THOMAS 

sr. Media Buyer of Young & Rubicam was born 
Aug. 22, 1916. Attended NYU. First entered ad- 
vertising with Crosley, Inc., in 1936. Also held 
posts wiih CBS-radio and TV. Married to the form- 
er Rose Vastano he has one child. He is a member 
of the Elks and enjoys baseball, football and 
woodworking. Accounts are American Home Foods, 
Gsneral Cigar Co., Dictaphone, Esterbrook. 

* • • 

VITT, SAM B. 

v.p. and media dir. of Doherty, Clifford, Steers & 
Shenfield, was born Oct. 23, 1926. He is a gradu- 
ate of Dartmouth (BA) 1950, entered advertising 
with CBS in 1950, as a trainee, and has held posts 
with Benton & Bowles. He handles the following ac- 
counts: Bristol-Myers, Grove Labs, Paton McCormick, 
The Borden Co., Sonotone, Chemway, Noxema, 
Standard Triumph. 



187 



ADVERTISING AGENCY TIME BUYERS^^^^^^^^^^^^^^^^^s^^^^^ 



WALLOWER, TED P. 

of Batten, Barton, Durstine & Osborn, Inc., was 
born Jan. 21, 1918. He is a graduate of Missouri 
(BA) 1939, entered advertising with Bermingham 
Castleman in 1948, in accounting, and held posts 
with Morey Humm & Johnstone. He handles the 
following accounts: Du Pont, Penick & Ford, United 
Fruit, PfeifFer's. • • * 

WALSH, DOLAN J. 

of D'Arcy Advertising Co., St. Louis office, attended 
St. Louis U. He entered advertising with D'Arcy in 
1951, in the outdoor dept. He is married and has 
one child. He handles the following accounts: An- 
heuser Busch, The Reardon Co., Bondex-Diamex, 
Krey Packing Co., International Shoe. 

* * • 

WARD, ALAN M., Jr. 

of Young & Rubicam was born August 13, 1933. 
Attended NYU. First entered advertising with Y&R 
in 1956, as a trainee. Married to the former Joan 
Robertson he has one son. His hobby is boating. 
Accounts: Goodyear Tire & Rubber Co., Beech- 
Nut Baby Foods, Singer Sewing Machine Co. 

* * * 

WARNER, JOHN A. 

of Young & Rubicam was born May 17, 1926. At- 
tended Pace College, BBA, 1952. First entered ad- 
vertising with Y&R in 1952, as a trainee. He also 
held posts with Pictures Inc. He is married and 
has three children. His hobby is refinishing old 
furniture. Accounts: Gulf Oil Corp., and General 
Electric. * * * 

WEISS, FREDERICK C, Jr. 

of Young & Rubicam was born July 16, 1926. At- 
tended Tufts U., BNS, in 1946 and AB in 1948. 
First entered advertising with Y&R in 1948. Also 
held posts with Fairchild Camera and Instrument 
Corp. Accounts: P&G, GE, The Travelers Insurance 
Cos. * * * 

WERMAN, HERBERT J. 

of Grey Advertising Agency, Inc., was born Sept. 
6, 1930. He is a graduate of Upsala (BBA) 1956, 
and entered advertising that year with Dancer- 
Fitzgerald-Sample. His hobbies are reading, music, 
and bowling. He handles the following accounts: 
Chock Full O'Nuts, Krueger Brewing, Hoffman Bev- 
erage. * * * 

WEYMOUTH, E. G., JR. 

of Kudner Agency, Inc., was born Aug. 15, 1917. 
He attended Lehigh, entered advertising with Kud- 
ner in 1939, as trainee, and held posts with Col- 
gate-Palmolive Co. He is married to Rachel Williams 
and has two children. He is a member of the 
Bronxville Field Club and the Rear Guards. He han- 
dles the following accounts: Renault, Sylvania, Ar- 
nold Bakers, Goodyear, Fisher Div. of GM, Color- 
forms. * * * 

WHITE, WILLIAM G. 

of Cunningham & Walsh, Inc., was born Oct. 24, 
1918. He is a graduate of U. of Toronto (BA), en- 
tered advertising with CFRB in 1939, in sales, and 
held posts with Benton & Bowles and Pedler & 
Ryan. He is married to Patricia Anderson and has 
three children. His hobby is community activities. 



WIDHOLM, ROBERT 

broadcast media supervisor of Doherty, Clifford, 
Steers & Shenfield, was born March 21, 1924. He 
is a graduate of Dartmouth (BA) 1947, and en- 
tered advertising with Lennen & Mitchell in 1948, 
as trainee. He handles the following accounts: 
Bristol-Myers, Borden Co., McCormick Co., Nox- 
zema Chemical Co., Eastman Chemical Co. 

* * • 

WOLF, ALICE J. 

of N. W. Ayer & Son, Inc., was born March 16, 
1925. She graduated from Miami U. (O), entered 
advertising with J. Walter Thompson as secretary, 
and has held posts with Grey Adv. Agency and 
Dowling Adams, Inc. She is married to Seymour 
Kiel. Her hobbies are photography, cooking, deep- 
sea fishing, and travelling. She handles the follow- 
ing accounts: United Air Lines, Avondale Mills, Hil- 
ton Credit Cards, James Lee & Sons, Peoples Drug 
Co. • * • 

WOLFE, ROBERT D. 

vice president in charge of Radio-TV, west coast, 
Grey Advertising Agency, Inc., was born Nov. 14, 
1912. He is a graduate of Brown (PhB) 1934, en- 
tered advertising with Young & Rubicam in 1938, 
as script writer, and held posts with Kenyon & Eck- 
hardt, Hicks & Greist, John W. Shaw Adv., Peck 
Agency, and Sweets Co. of America. He is married 
to Jeannette Scott and has two children. 

* * • 

WOODRUFF, F. CHARLES 

of Sullivan, Stauffer, Colwell & Bayles, Inc., at- 
tended Columbia U., MA, 1956. First entered ad- 
vertising with McCann Erickson. Accounts are Lever 
Bros., Best Foods, American Petroleum Inst. 

* * • 

YODER, DAVID J. 

of B.B.D&O was born April 1 1, 1937. Attended 
Ohio Wesleyan U., BA, 1959. First entered adver- 
tising with B.B.D&O in 1959. His accounts are 
Campbell Soup and Bromo Seltzer. 

* * • 

ZIEGEL, LEONARD 

assistant spot buyer of Compton Advertising, Inc., 
was born Jan. 23, 1933. He is a graduate of 
CCNY (BBA), and entered advertising with Comp- 
ton in 1959, as media trainee. He is married to 
Norma Nemefh and has one child. His hobby is 
photography. He handles the following accounts: 
Duz, Ivory Soap, El Producto Cigars, Sterling Beer, 
Yankee Beer. * * • 

ZIEGLER, ISABEL 

media supervisor of N. W. Ayer & Son, Philadel- 
phia, is a graduate of Simmons College. She en- 
tered advertising with J. Walter Thompson as an 
assistant time buyer. 

* * * 

ZIZZAMIA, MARK H. 

assistant time buyer of Compton Advertising, Inc., 
was born June 23, 1935. He is a graduate of Har- 
vard (BA) 1957, and entered advertising with 
Compton in 1958, as media trainee. He handles 
the following accounts: Canada (7 Brands), Crisco. 



188 




Official Exchange Rates 
For Foreign Currency 



Exchange 

Unit of Rate 

Country Currency March, 1961 

Argentina Peso *$ .0125 

Australia Pound 2.24 

Austria Schilling .0390 

Belgium Franc * .0201 

Bolivia #Boliviano * .00009 

Brazil Cruzeiro * .0045 

Canada #Dollar 1.01% 

Chile Escudo * .9550 

Colombia Peso * .125 

Costa Rica Colon .1785 

Cuba -. Peso 1.0000 

Denmark Krone .1450 

Dominican Rep #Peso 1.0000 

Ecuador Sucre .0666 

Egypt Pound 2.88 

Finland Markka .00315 

France New Franc * .2041 

West Germany #Mark .2520 

Greece Drachma * .0335 

Guatemala #Quetzal 1.0000 

Haiti #Gourde .2000 

Honduras #Lempira .5000 

Iceland Krona .0265 

India Rupee .2100 

Iran Rial .0315 

Iraq Dinar 2.80% 

Ireland Pound 2.80 

Israel Pound .56 

Italy Lira .001612 

Japan Yen .0028 

Mexico #Peso .0800 

Morocco Dinar .002 

Netherlands Guilder .2780 

New Zealand Pound 2.79 

Nicaragua Cordoba .1429 

Norway Krone .1403 

Pakistan Rupee .2100 

Panama #Balboa 1.0000 

Paraguay #Guarani .0085 

Peru Sol * .0370 

Philippines Peso .37 

Portugal Escudo .0350 

El Salvador #Colon .40 

Spain Peseta .0168 

Sweden Krona .1935 

Switzerland #Franc .2318 

Turkey Pound .1125 

U. of S. Africa Rand 2.8030 

United Kingdom Pound 2.80 

Uruguay Peso * .0920 

Venezuela Bolivar .2175 

* Free Rate. Many countries have several rates. # No foreign exchange restrictions. 



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189 




Promotion's Key Role 
In Broadcasting Growth 

By JOHN F. HURLBUT 

President, Broadcasters' Promotion Association, Inc. 



SOME time ago, I was asked to address 
two consecutive sessions of a broad- 
cast management class on Promotion. Tak- 
ing a long look at what one does and has 
done for a living is a revealing experience. 
Describing a many-faceted profession in 100 
minutes of classroom time isn't easy. 

But preparation for these classes revealed 
in sharp focus two facts of broadcast busi- 
ness life: the rapid growth of Promotion, 
and its key role in our industry. 

Tims was when the broadcast promotion 
man or woman had a rather indefinite job 
assignment — those chores that no one 
else wanted to take on. And much to the 
credit of many of today's veteran promotion 
people, they molded careers from seemingly 
unrelated miscellany. 

1961's Promotion Manager is more than 
a "publicity man", or an "exploitation ex- 
pert" or a "copy writer". He is a key execu- 
tive with all the implications and demands 
of that term. He must plan as well as make 
deals, must create strategy and get things 
done. He is part of the management team 
and a skilled specialist. 

Does this mean that he is a jack-of-all- 
trades? Not at all. It does mean that the 
Promotion Manager has an appreciation for 
the blend of the creative and the practical 
that is modern broadcasting. 

Now that our profession has matured, 
what are the man-sized challenges that face 
promotion people in the years ahead? - 

In advertising, should media which are 
first in public attention be content with less 
than 25 per cent of the advertising dollar? 
This concern of broadcast ownership and 
sales management is an equal concern of 
promotion managership. It is up to the Pro- 
motion Manager to find new ways to demon- 
strate to more sellers that broadcasting 
media can move their products. 



Such industry growth cannot be accom- 
plished by individual station or group pro- 
motion alone. Our industry has to present 
a solid front. I have long contended that 
station Promotion people ought to meet at 
least once each six weeks to discuss stra- 
tegy for getting revenue into our media. 

But the most successful financial opera- 
tion cannot continue without a license. The 
terms of a broadcasting license are as much 
a concern of the Promotion Manager as 
the General Manager and Owner. "Image" 
and "government regulation" are favorite 
topics of discussion at seminars, conven- 
tions and over lunch tables. As long as 
broadcasting stations are licensed by gov- 
ernment, it is important that all government 
officials and members of Congress, as well 
as the FCC, are informed about what broad- 
casting is accomplishing. If their only source 
of information is mail from pressure and 
special interest groups, we are in trouble. 

The Promotion Manager can and does con- 
tribute most positively to the "image" area. 
First, he can suggest apt topics for docu- 
mentary or public service type program- 
ming. Secondly, he can reach those groups 
with information having to do with the na- 
ture of our business, as well as specific 
promotion of special interest programming. 

In today's and tomorrow's broadcasting, 
Promotion has a defined role and an import- 
ant one. It helps give a broadcasting or- 
ganization purpose and direction. 

To you the advertiser, broadcast promo- 
tion has special significance. Not so much 
for what it can do for your specific cam- 
paign at the moment, but for the long range 
strength Promotion gives the station you 
are buying. 

I'm proud to be a Promotion Man, proud 
of Promotion's accomplishments, and I'm 
excited by its challenges. 



190 



Broadcasters' 
Promotion Association, Inc. 



HEADQUARTERS 

c/o Post Office Box 9736 
Cleveland 40, Ohio 

OFFICERS and DIRECTORS FOR 1961 

President 

John F. Hurlbut 

The WFBM Stations 

Indianapolis, Ind. 



1st Vice-President 

Don Curran 
KTVI 
St. Louis, Mo. 



2nd Vice-President 

Harvey M. Clarke 
CFPL Radio 
London, Ont., Canada 



Secretary-Treasu rer 

F. P. Sullivan 

KYW-TV 
Cleveland, Ohio 



DIRECTORS 



Galey Augustine 
WIIC 
Pittsburgh, Pa. 

James Bowermaster 
WMT 
Cedar Rapids, Iowa 

Ken Chernin 
WFIL-TV 
Philadelphia, Pa. 

Heber Darton 

WHBF, WHBF-TV 
Rock Island, 111. 

Doug Duperrault 
WFLA, WFLA-TV 
Tampa, Florida 

Robert Freeland 
KOTV 
Tulsa, Okla. 



Gene Godt 
KYW-TV 
Cleveland, 



Ohio 



Clark Grant 

WOOD, WOOD-TV 
Grand Rapids, Mich. 

Kirt Harriss 

KPRC, KPRC-TV 
Houston, Texas 

Austin Heywood 
KNXT 
Los Angeles, Calif. 

Dorothy Sanders 
WLW-D 
Dayton, Ohio 

L. Walton Smith 
WROC-TV 
Rochester, N. Y. 



Paul Woodland 

WGAL, WGAL-TV 
Lancaster, Pa. 



191 




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1961 




RADIO 
NETWORKS 




EXECUTIVE PERSONNEL 
U. S. MAP OF NETWORK 

OWNED & OPERATED 
& AFFILIATED STATIONS 




Quality Radio Is Vital 
In Sustained Success 



ONE of the strangest things to me in 
the development of language is that 
a cliche becomes just that because it ex- 
presses a strong thought in a strong way. 
However with use and re-use, the phrase 
loses the power if not the meaning for which 
it was originally intended. 

One example: "It takes money to make 
money." 

No one that I know of disagrees with 
this statement. But many in the radio busi- 
ness have said the words then monetarily 
retrenched even further in efforts to make 
a profit while losing sight of the vital neces- 
sity in sustained success— quality. 

Some have shown a profit by this method. 
But in so doing, they seem to have altered 
the shape and power of radio. At the first 
sign of trouble for radio a few years ago, 
expenditures were cut to make up for the 
very real loss of revenue; a necessary step 
perhaps then. But in many cases this pro- 
cedure continues and broadcasters are con- 
tent to remember the good old days rather 
than work for a few good new days. 

It does take money to make money. And 
at ABC Radio, we believe it also takes money 
to provide the service that makes a radio 
network what it should be— a vital high 
quality entertainment medium. 

At ABC, broadcasting means entertain- 
ment. As broadcasters we realize the full 
importance of furnishing the public with 
the best news gathering and reporting pos- 
sible. The increased emphasis on news at 
ABC Radio in the past six months is tangible 
evidence of this realization. 

But first of all, we are providers of enter- 
tainment. For 27 years now Don McNeill 
has been providing morning entertainment 
to ABC Radio listeners of the "Breakfast 
Club." But one of the reasons that both first 
and second quarter "Breakfast Club" sales 
are up this year is that we have never 



stopped trying to find new ways to make the 
program even more appealing to the radio 
audience, and a good solid show is worth any 
additional money it might take. 

A substantial money investment was also 
made by ABC Radio last year with the intro- 
duction of "Flair." A daily, 55-minute, after- 
noon program consisting of 11 segments, 
each lasting approximately 90 seconds, 
"Flair" counts among its roster of stars 
Theodore Bikel, Jonathan Winters, Margaret 
Truman, Harry Golden, Johnny Desmond, Fran 
Allison, Boris Karloff and Wayne & Shuster. 

The money paid was worth the results. 
Affiliates from coast to coast jumped on the 
"Flair"— wagon and at the end of the year 
the program was being carried on 268 sta- 
tions. Advertiser interest' consistently in- 
creased and we anticipate impressive 
"Flair" sales gains during 1961. 

Last year ABC Radio alone was willing to 
pay a record sum for radio rights to the 
Patterson-Johansson Heavyweight Champion- 
ship Fight. With 61 million listeners— the 
largest audience in the history of advertising 
—tuning in, ABC Radio and the fight spon- 
sors all found that the return was worth the 
investment. For the March 13 fight this year, 
ABC Radio spent even more money for the 
radio rights and quickly found sponsors. 

Spending money is of course not the only 
answer to increasing the audience penetra- 
tion and earning power of network radio. 
You must take into consideration the aims 
and desires of your affiliates and the public. 

No station— and no listener— really wants 
a program service that reflects a philosophy 
of cost-cutting and minimal effort. Rather, 
from the news to entertainment programs 
that reflect quality and maximum effort 
will bring the best audience. 

It takes some extra effort, some pa- 
tience and it may take some spending, but 
remember, "It takes money to make money!" 



194 



American Broadcasting Co. 
Radio Network 



(A Subsidiary of American Broadcasting-Paramount Theatres, Inc.) 

7 West 66th Street, New York 23, N. Y. 
Telephone Number: SUsquehanna 7-5000 



Board of Directors 

A, H. Blank Sidney M. Markley 

Alger B. Chapman Walter P. Marshall 

John A. Coleman Joseph A. Martino 

E. Chester Cersten James G. Riddell 
Leonard H. Goldenson Simon B. Siegel 

Robert H. Hinckley Oliver Treyz 

Robert L. Huffines, Jr. R. B. Wilby 

American Broadcasting Company 
(A Div. of AB-Paramount Theat., Inc.) 

Officers 

Leonard H. Goldenson President of American 

Broadcasting- Paramount Theatres, Inc. and 
President of American Broadcasting Co. 

Simon B. Siegel Finan. Vice President 

Martin Brown Treas of AB-PT — 

V.P. & Asst. Treas. of ABC 

Oliver Treyz President, TV Network 

Robert R. Pauley Vice Pres. in Chg. 

Radio Network 

Charles Ayres Vice President 

Julius Barnathan Vice President 

James W. Beach Vice President 

Alfred Beckman Vice President 

Edward Bleier Vice President 

Bert Briller Vice President 

Slocum Chapin Vice President 

Giraud Chester Vice President 

Robert Coe Vice President 

Donald W. Coyle Vice President 

San ford Cummings Vice President 

Omar Elder Vice President 

Theodore H. Fetter Vice President 

Michael J. Foster Vice President 

Richard Freund Vice President 

Henry Hede Vice President 

Ben Hoberman Vice President 

Frank Marx Vice President 

Daniel Melnick Vice President 

Thomas W. Moore Vice President 

William P. Mullen Vice President 

Harold Neal Vice President 

Sterling C. Quinlan Vice President 

James G. Riddell Vice President 

Stephen Riddleberger Vice President 

Elton Rule Vice President 

David Sacks Vice President 

Alfred R. Schneider Vice President 

Edgar Shelton Vice President 



Joseph Stamler Vice President 

Thomas Velotta Vice President 

Mortimer Weinbach Vice President 

Michael P. Boland V.P. & Asst. Treasurer 

NEW YORK 
ABC Radio Network 

Robert R. Pauley Vice President in Chg. 

Engineering 

Frank Marx Vice President in Charge 

John Bourcier Operations Supervisor 

Engineering, Radio 

G. Edward Hamilton Dir. of Engr. Oprs. 

Richard Hamilton Supr. of Communications 

George Milne Dir. of Traffic & Comm. 

Clure Owen Administrative Assistant 

John Preston Dir. of Engineering Facilities 

Lawrence A. Ruddell Recording Director 

Reginald Willcocks Traffic Manager 

Finance, Personnel & Gen. Svcs. 

Simon B. Siegel Financial V.P. of AB-PT and 

V.P. & Treas. of ABC 

Martin Brown Treas. of AB-PT & 

V.P. & Asst. Treas. ABC 
Michael P. Boland. . . .V.P. & Assistant Treasurer 

George Ast Purchasing Agent 

Joseph Fitzpatrick Internal Auditor 

Edward Graessle Manager of Treasury Affairs 

Marie McWilliams Director of Personnel 

Joseph Spagnola. .Dir. of Office & Studio Services 

Charles Smith Chief Accountant 

Sam Barr Mgr. of Data Processing 

Grace Johnson. . . Dir. of Continuity Acceptance 

Legal & Labor Relations 

Mortimer Weinbach V.P. & General Counsel 

Charles DeBare. . .Gen'l Council for AM Network 

&■ Owned & Operated Stations 

Richard L. Freund. . .V.P. in Chg. Labor Relations 

News, Sp. Events & Pub. Affairs 

James C. Hagerty V.P. in Charge 

Thomas Velotta V.P. for Sp. Projects 

Donald Coe Director of Special 

Events fir Operations 

Wiley Hance Manager of Public Affairs 

Jules Bergman Science Editor 

John Madigan Dir. of News fir Pub. Aff. 

Frank Latourette Nat'l News Editor 

(Continued on Page 200) 



195 



BECAUSE THERE IS 
AN ABC RADIO NETWORK . . . 

BECAUSE THERE IS AN ABC RADIO NETWORK - 

millions of young adults meet entertaining people like Dick Van Dyke, 

Jonathan Winters, Wayne & Schuster, Margaret Truman, 

Bonnie Prudden, and so many other fascinating 

personalities. (That's "Flair" on ABC Radio). 

BECAUSE THERE IS AN ABC RADIO NETWORK - 

60,000,000 Americans are right on the spot at a sporting event such as the 
Patterson-Johannson fight (an ABC Radio exclusive). 

BECAUSE THERE IS AN ABC RADIO NETWORK - 

every radio listener is kept in constant touch with the nation and the world. 

Reporters and news analysts such as Alex Dreir, 

John Cameron Swayze, Edward P. Morgan, Bill Shadel, 

Paul Harvey work at ABC Radio — all through the day, all through the night. 

That's because Americans must know the news. 

And they know because there is an ABC Radio Network. 

BECAUSE THERE IS AN ABC RADIO NETWORK - 

more people have a better understanding of the men and women 

who make national and international news through 

such fine public service programs as Presidential Press Conference, 

Issues and Answers, and From Capitol Hill. 

BECAUSE THERE IS AN ABC RADIO NETWORK - 

Don McNeill's Breakfast Club helps millions to get a happy start 

every day . . . every day for 28 years. Yes, it's an everyday fact : 

local ABC Radio stations will keep giving America the 



best in public service, the best in entertainment, the best in news, 
the best in sports, because there is an ABC RADIO NETWORK. 



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(Continued from Page 195) 

Program 

William Rafael Nat'l Pgm. Dir. 

Maurice Benkoil Asst. to Nat'l Pgm. Dir. 

George Sax. _ National Dir. of Program 

Operations & Cooperative Program Mgr. 

Ruth Smith Supr. of Production, Control Unit 

Frank Vagnoni Manager of Music Division 

Press Information 

Michael |. Foster Vice President in Charge 

Stephen Strassberg Dir. Press Information 

Continuity Acceptance 

Grace Johnsen Dir. of Continuity Acceptance 

David S. Proctor Mgr., Sta. Clearance 

Research 

Elizabeth Harris Research Mgr. 

Sales 

James Duffy Nat'l Dir. of Sales 

Elizabeth Boucher Kelley Dir. of Sales Service 

Theodore Douglas Eastern Sis. Mgr. 

Jack Mann. Nat'l Dir. of Sis. Dev., Adv. and Prom. 

Station Relations 

Earl Mullin Nat'l Dir. of Station Rel. 

Frank G. Atkinson Mgr. of Station Rel. 

CHICAGO (WLS) 

1230 Washington Blvd. 

Chicago/ Illinois 

Ralph Beaudin Pres. 

John Allen Controller 

Armand Belli Sales Mgr. 

Frederic Zellner Chief Eng. 

DETROIT (WXYZ) 

1700 Stroh Building 

Detroit 26, Michigan 

John Gilbert General Manager 

Robert Baker Radio Pgm. Manager 

)ohn Reynolds Comptroller 

Harold Christian V.P. in Charge of 

Merchandising 

Allen Franco Prom. & Pub. Mgr. 

Charles Kocher Chief Engineer 

Robert Baldrica Radio Sales Mgr. 

Jan Coil Traffic Mgr. 

HOLLYWOOD (KABC) 

1539 N. Vine Street 

Hollywood 28, California 

James G. Riddell V.P. in charge W.D. 

Ben Hoberman V.P. & Gen. Mgr. 

J. Clifford Anderson Dir. of Spec. Service 

Dorothy L. Brown. . .Continuity Acceptance Mgr., 

Western Division 

Philip Brestoff Sis. Mgr. 

Ralph C. Denechand Mgr. of Engineering 

Operations, Western Division 



Arthur Harvey Dir. Labor Rel. 

Milt Fishman Dir. Radio-TV News, W.D. 

Theodore Grenier Chief Engineer, Western 

Division 

Jon Meyers Prog. Mgr. KABC Radio 

Robert P. Myers Pacific Coast Counsel— ABC 

Florence T. Schiro Personnel Director 

John C. Wagner Controller, Western Division 

Harry Woodworth Western Sales Mgr., 

ABC Network 

PITTSBURGH (KQV) 

411 Seventh Avenue 

Pittsburgh 19, Pa. 

John Gibbs Gen. Mgr., KQV 

Edward Smith Sis. Mgr. 

Edward Tracy Controller 

Richard Drury Program Mgr. 

George Klisb Chief Engineer 

SAN FRANCISCO (KGO) 

277 Golden Gate Ave. 
San Francisco 2, California 

Elmer Wayne .General Manager 

Harry Jacobs Chief Engineer & Building 

Maintenance Manager 

George Rodman Dir. of Pu'bl. Adv. 

Delbert Gore Sales Manager 

Edith Kirby Traffic Manager 

Arthur Abell Merchandising Mgr. 

Lorraine Pederson. .Continuity Acceptance Editor 
Henry Saroyan. . .Comptroller & Purchasing Agent 
Edward Smith Dir. of Operations, KGO 

WASHINGTON (WMAL) 

1735 DeSales Street, N.W. 

Washington, D. C. 

Alfred Beckman. .V.P. in Chg. Washington Office 
Edgar Shelton Vice President 

NEW YORK (WABC) 

7 West 66th Street 

New York 23, New York 

Hal Neal General Manager 

Margaret Michaud Bus. Mgr. 

Barrett Geoghegan Sales Manager 

Michael Hauptman Prod. Co-ord. 

Rita Garner .Adv. & Exploit Dir. 

ABC RADIO STATIONS 
AFFILIATES ADVISORY BOARD 

District 1... Simon Goldman, WJTN, Jamestown, 

N.Y. 
District 2. . . J. P. Williams, WING, Dayton, Ohio 
District 3.... Phil Hoffman, WTCN, Minneapolis 
District 4. . .T. B. Lanford, KRMD, Shreveport, La. 
District 5. . .C. B. Locke, KFDM, Beaumont, Tex. 

District 6 William Grove, KFBC, Cheyenne, 

Wyoming 

District 7 James Wallace, KPQ, Wenatchee, 

Washington 
District 8. . J. S. Younts, WEEB, Southern Pines, 

NO 



200 



Network Radio Faces Future 
With Ideas And Enthusiasm 

By ARTHUR HULL HAYES 
President, CBS Radio 



THIS year we witness the assembling of a 
,new political administration in Washing- 
ton. New policy-makers there have confi- 
dence and enthusiasm in their favor as they 
set to work guiding a nation. Network radio 
faces the future with equal enthusiasm, as 
its ideas and innovations operate to meet 
economic, cultural and scientific develop- 
ments of today and tomorrow. 

The radio network business, in a state 
of frequent flux since the start of tele- 
vision's inroads on audience and sales in 
1950, has now evolved to a point where 
it is once again stable and secure. We are 
back with solid realities ... and pleasant 
ones, too. 

At CBS Radio, the reality is this: a care- 
fully-planned program formula that has been 
shapsd and strengthened to consolidate the 
interests of advertiser, affiliated stations, 
networks and audience. The result is a modi- 
fied Program Consolidation Plan, inaugurated 
late in 1960, that enables CBS Radio to feed 
much more news and information to sta- 
tions, while retaining personalities that have 
set CBS apart— Arthur Godfrey, Garry Moore, 
Art Linkletter, Bing Crosby and Rosemary 
Clooney. Their kind of entertainment is 
smoothly integrated with nineteen factual 
new CBS Radio Features and regular ses- 
sions with Lowell Thomas, Eric Sevareid, Bob 
Trout, Douglas Edwards and the rest of the 
distinguished CBS News staff. 

Listener reaction to the new schedule has 
been more than favorable. Advertisers are 
constantly showing more interest. And sta- 
tions have come through as we hoped they 
would. The rate of affiliate applications con- 
jures up memories of the pre-1948 era. 

The principles of supply and demand indi- 
cate success for a product that fills or 
fulfills an intense need. Our programming 
is of course a product. And a large part 
of our success today depends on how our 



product meets the needs of our stations. 
This product is many things at CBS. It is 
entertainment; it is music; but most of all, 
it is information and. news. And that is no 
accident. Radio stations preceding 1950 
wanted one kind of programming. Since 
those days, the nation has undergone many 
socio-economic changes. It is no surprise, 
then, that today's stations seek something 
very different. 

They want news and information because 
of their added value in a world of Cold War 
and Hot Prospects. They want these services 
from us because (1) network radio continues 
to perform them best and (2) stations can- 
not begin to provide such coverage and 
background for themselves. 

Clearly, that puts us— first and foremost 
—in the business of supplying national and 
international news; special events coverage; 
analysis; and sports. 

Naturally enough, this change in the com- 
plexion of radio networking has been accom- 
panied by progress in other areas of Amer- 
ican life. The growing body of intelligentsia 
has increasingly sought more outlets for 
constructive opinion and debate and basic 
knowledge; public affairs in television has 
finally engendered what amounts to mass 
audience acceptance; publishers' figures re- 
late the solid and still-growing sales rate 
of non-fiction; good music— represented, in- 
cidentally, on CBS Radio by the New York 
Philharmonic and the Cleveland Orchestra- 
has experienced a renaissance; and good 
newspapers seem to carry more informa- 
tional "meat" than ever before. 

Network radio is an integral part of Amer- 
ican life and the American household. It is 
inevitable that a change in the focus of our 
living should be reflected in the nation's 
radio programming. That is proper because 
we broadcast to satisfy while we inform 
and entertain the public. 



201 



To an advertiser, 
the biggest minute 
is the one that 
clocks the biggest 
audience. In the 
average commercial 
minute, advertisers 
on the CBS Radio 
Network in I960 
reached 28 per cent 
more homes than 
on the next network, 
9 per cent more 
homes than on the 
other two networks 
combined. 1961 
promises an even 
bigger lead for CBS 
Radio, with its new 
program schedule- 




expanded news 
and information, 
more special 
features, important 
personalities and 
entertainment. 
Whether you buy a 
saturation campaign 
or co- sponsor one 
five- minute show... 
minute for minute 
your advertising 
dollars buy the 
biggest audiences 
in all network 
radio on the CBS 
Radio Network. 

Source: Nielsen Radio Index. Sponsor 
Cumulative Audience Section; 12 four-week . • 
reoorti, Dec. 7. 1959-Dec. 4. 1960. 




n all network radio is the commercial minute on the CBS Radio Network 



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CBS Radio Network 




Columbia Broadcasting 
System, Inc. — CBS Radio Division 



Executives and Staff 

485 Madison Avenue, New York 22, N. Y. 

Telephone: PLaza 1-2345 

Registered Telegraphic Address— COLUMBIA NEW YORK 



BOARD OF DIRECTORS 
CBS, INC. 

William S. Paley Chairman 

Leon Levy Arthur Hull Hayes 

Samuel Paley Henry C. Bonfig 

J. A. W. Iglehart Millicent C. Mcintosh 

Ralph F. Colin Coddard Lieberson 

Frank Stanton Merle S. Jones 

Robert A. Lovett Arthur L. Chapman 

Louis G. Cowan 



OFFICERS 

William S. Paley Chairman of the Board 

Frank Stanton President 

James T. Aubrey, Jr Vice President 

Henry C. Bonfig Vice President 

Arthur L. Chapman Vice President 

L. Byron Cherry Vice President 

William C. Fitts, Jr Vice President 

Peter C. Goldmark Vice President 

Lewis Gordon Vice President 

Arthur Hull Hayes Vice President 

Clarence H. Hopper Vice President 

Merle S. Jones Vice President 

Coddard Lieberson Vice President 

Lawrence W. Lowman Vice President 

E. K. Meade, Jr. Vice President 

Joseph H. Ream Vice President 

Richard S. Salant Vice President 

Julius F. Brauner Secretary 

Samuel R. Dean Treasurer 

Harold C. Lang Controller 

Thomas K. Fisher Assistant Secretary 

Walter J. Hungerford Assistant Secretary 

Richard W. Jencks Assistant Secretary 

Milton R. Neaman Assistant Secretary 

Ceraldine B. Zorbaugh Assistant Secretary 



CBS RADIO DIVISION 
Officers 

Arthur Hull Hayes President 

James M. Seward Executive Vice President 

George M. Perkins. . . .Vice President in Charge 
of Network Programs 

Fred Ruegg Vice President in Charge of 

Station Administration 

Lucian Davis Executive Producer of 

Network Programs, Hollywood 

Davidson M. Vorhes ..Vice President in 

Charge of Operations 

W. Thomas Dawson Vice President in 

Charge of Advertising and Promotion 

George J. Arkedis Vice President in 

Charge of Network Sales 

William A. Schudt, Jr Vice President in 

Charge of Affiliate Relations 

Geraldine B. Zorbaugh Vice President and 

General Attorney 



Administrative Operations 

Andrew Subbiondo Director 

Financial Operations 

Raymond R. Schwartz. Controller 

Oscar R. Hardison Dir. of Acct. 

Edward Dropkin Dir. of Budget 

Business Affairs, Network Programs 

Preston Pumphrey Director 

Editing 

Don Ball Director 



Legal 

Geraldine Zorbaugh V.P., 

William D. Greene Asst. 



General Attorney 
General Attorney 



206 



^2s&^^s&2^^^^^^»5»es5^£^ COLUMBIA BROADCASTING SYSTEM 



Network Programs 

George M. Perkins V.P. in Charge of 

Programs 

Gerald Maulsby Dir. of Network Programs 

James Fasset Supervisor of Music 

Norman Ober Director, Program Writing 

Sports 

James M. Dolan Director 

Network Sales 

George J. Arkedis. . .Vice President in Charge of 

Network Sales 

Ben S. Lochridge Network Sales Manager 

William W. Firman Eastern Sales Manager 

Louis V. Riggio Sales Deve. Mgr. 

Jack Stuppler Business Mgr. 

Pacific Coast Office 
Craig Rogers Sales Manager 

Los Angeles Office, 6120 Sunset Blvd. 
Craig Rogers Manager 

Chicago Office, 410 Michigan Ave. 
Roger K. Huston Manager 

Detroit Office, Fisher Bldg. 

Cornelius V. S. Knox, Jr Manager 

News and Public Affairs 

Richard S. Salant V.P. of CBS, Inc., and Pres. 

of CBS News Division 

Blair Clark. V.P. & General Manager 

John Kiermaier Dir., Public Affairs 

Dr. George Crothers Dir. of Public Service 

Broadcasts 

Robert Skedgell Asst. Dir. of News, Radio 

Howard K. Smith Gen. Mgr., Wash. Bureau 

Theodore Koop Director of News and 

Public Affairs, Washington 

Lewis Shollenberger Director of Special 

Events, Washington 

Operations 

Davidson M. Vorhes. . . .Vice President in Charge 
Arthur G. Peck. .Manager of Network Operations 

Frank Orth Manager, Technical 

Operations and Chief Engineer, WCBS 
Kenneth F. Davis Mgr., Traffic Opera. 

Advertising and Promotion 

W. Thomas Dawson Vice Pres. in Charge 

Gerald F. Maulsby Network Programs Dir. 

Leon Luxenberg Sales Presentation Dir. 

Arthur L. Hecht Program Promotion & 

Merchandising Manager 

Naomi R. Andrews Network Copy Chief 

John Tittman Production Manager 

Sally Miller Art Supervisor 

Hans Fuhrmann Manager, Music Library 



Duke Poklitar Manager, Music Clearance 

Kenneth F. Davis Traffic Manager 

George Arnold Mgr. Client Reg. 

Allan J. Hughes Mgr. Sales Devel. 

Press Information 

Sid Garfield Director 

Melvin Spiegel Assistant Director 

Lloyd Brownfield Director of Press 

Information, Hollywood 

Phil Cohan Trade News Editor 

Anne Harding Manager, Service Division 

CBS-OWNED STATIONS 

WCBS and WCBS-FM 

485 Madison Ave., New York 22 

Sam Slate V.P. & General Manager 

Ralph Goshen Sales Manager 

Alfred N. Greenberg Mgr. Program Services 

Allen Ludden Dir. of Program Services 

Dave Driscoll Director of News and 

Special Events 
Richard Stahlberger. .. .Sales Promotion Manager 
Lou Frankel Director of Publicity 

KCBS and KCBS-FM 

Sheraton-Palace Hotel, 

San Francisco 5 

Maurie Webster V.P. & General Manager 

Seymour Whitelaw Sales Manager 

Mrs. E. Deggendorfer Promotion Manager 

Pede Worth Program Director 

Don Mozley Director of News 

and Public Affairs 

KMOX 
1144 Hampton Ave., St. Louis 

Robert Hyland V.P. & General Manager 

Foster Brown, Jr Sales Manager 

Paul Douglass Program Manager 

Alice Koch Promotion Manager 

Rex Davis News Director 

KNX and KNX-FM and 

Columbia Pacific Network 

6121 Sunset Blvd., Los Angeles 28 

Robert P. Sutton V.P. & General Manager 

Gordon F. Mason Sales Manager 

Phil Hillman Promotion Manager 

John Beck News Director 

WBBM and WBBM-FM 
630 N. McClurg Court, Chicago 11 

E. H. Shomo V.P. & General Manager 

William Connelly, Jr Sales Manager 

(Continued on Next Page) 



207 



COLUMBIA BROADCASTING SYSTEM &&&&&&&&&&&&&$&&&&&&&&&&&& 



Arthur Thorsen Program Director 

Loren Hollembaek Promotion Manager 

C. W. Doebler Executive Assistant 

William Garry News Director 

WCAU and WCAU-FM 
City & Monument Aves., Phila. 31 

Thomas J. Swafford V.P. b General Manager 

John Kline Sales Manager 

Fred Birmbaum . . .Promotion Manager 

Charles Shaw News Director 

WEEI and WEEI-FM 
182 Tremont St., Boston 11 

Thomas Gorman V.P. b General Manager 

Robert Sinnett Sales Manager 

Ken Ovenden Program Director 

Joseph Cullinane Promotion Manager 

Arthur King Director of News and 

Public Affairs 

HOUSEWIVES' PROTECTIVE 
LEAGUE 

Edward W. Wood Jr General Manager 

CBS RADIO SPOT SALES 

Maurie E. Webster V.P. b General Manager 

of Radio Spot Sales 

Ralph F. Glazer Eastern Sales Manager 

Michael Campbell Asst. to Vice Pres. 

Stanley M. Bloom Dir. of Marketing 

Frank Quillinan Research Manager 

Henry Poster Sales Promotion Manager 

Weil Harold Dir. Sales Research 

Peggy Vorhis Contract Mgr. 

Jean M. Ball Sales Serv. Mgr. 

George Arnold, Jr Client Rel. Mgr. 

Chicago Office, 630 N. McClurg Ct. 

Thomas Peterson Sales Manager 

Gilbert Ohristeon Sales Development 

Atlanta Office, 800 Peachtree St. 
George P. Crumbley, Jr Sales Manager 

Detroit Office, Fisher Bldg. 

Ralph H. Patt, Jr Sales Manager 

John S. Logan Sales Development 

Los Angeles Office, Columbia Square 

Roland H. McClure Sales Manager 

Ralph Glazer Sales Manager 

Son Francisco Office, Palace Hotel 

Joseph K. Marshall Sales Mgr. 

St. Louis Office, 9th & Sidney Sts. 
Eugene R. Myers Sales Manager 



Research 

Harper Carraine Director of Research 

Edward Reeve Sales and Promotion 

Research Manager 

Howard Miller Manager, Coverage and 

Marketing Research 

Herbert Schmitz Mgr. Graphics and 

Presentations 
Patricia Kewety Superin of Rating Services 

Sales Promotion and Advertising 
W. Thomas Dawson.. V.P. in Chg. of Advertising 

and Promotion 

Leon Luxenberg Director, Network Sales 

Presentations 

Arthur Hecht Director of Program, 

Promotion b Merchandising 

David Herzbrun Director, Sta. Prom. Svc. 

Naomi Andrews Network Copy Chief 

John Tittman Production Manager 

Affiliate Relations 

William A. Schudt, Jr.. .Vice President in Charge 

Eric Salline Nat'l. Manager 

Edward E. Hall Admin. Mgr. 

CBS Inc., Broadcast Service Dept. 
Building Operations — Ticket Div. 

James Swenson Manager, Building Operations 

John L. Page Manager, Building Services 

Laurette Banks Manager, Ticket Bureau 

General Purchasing 

John E. Forsander Director of Purchases 

Edward C. Drewes Purchasing Agent 

Office Services Department 

A. H. Bryant Manager 

Maude Stubner Supervisor, Program Typing 

Personnel Relations 

Robert Kalaidjian Director 

Dr. Jack Nelson. Director of Medical Office 

Charles Burt Salary and Policy Administrator 

John Anderson Manager of Employee Benefits 

and Services 

Richard Stanley Employment Manager 

Elaine Dunham Women Asst. Employee Mgr. 

C. Donald McCullen Personal Records b 

Research Mgr. 
Donald A. Pawzer Policy Admin. Mgr. 

Photographic 

Walter I. Seigal Manager 

Special Projects Department 
of CBS News 

William C. Ackerman Director 

May Dowell Manager 

Dorothy Boyle Mgr., Program Records Info 



208 



¥¥ 



People To People" Radio 
Pays Off Af Local Level 

By SIDNEY J. WOLF 

President, Keystone Broadcasting System 




THE Keystone network in 1960 showed a 
25% increase in billings from our na- 
tional and regional advertisers, and we think 
this points most affirmatively to a rising 
interest in radio and particularly in the 
Keystone brand of national radio at the grass 
roots level. 

Sales gains are always significant in de- 
termining patterns and predictions. But 
there are also two other major factors which 
make me think the new year will be a top 
selling year for KBS and for our advertisers. 

We serviced some 80 major advertisers 
during 1960, and many of them were new to 
radio and new to our grass roots concept 
of radio. But I have also seen a marked new 
interest among many blue-chip advertisers 
in the C and D counties where Keystone is 
dominant. Clients are using our stations in 
these markets to reach listeners in a "people 
to people" radio effort which pays off at the 
local point of sale. Almost 90% of our 1,120 
Keystone radio stations are located in these 
C and D counties, penetrating deep into the 
heart of every community. And 75% of our 
affiliates are in single-station markets. 

Marketing admen— that special class of 
professionals who work with media as well 
as with markets and strategy— are more 
keenly aware this year of the importance 
of these markets. We think this is why they 
have bought Keystone facilities in such 
quantity. 

For example, the final quarter of last year 
showed that six major automotive concerns 
(and many more different automotive brands 
of cars and trucks) were using KBS facilities. 
Another significant KBS buyer group is eight 
farm market advertisers, producing mer- 
chandise and services usable by the farmer 



as a worker and by him and his family as 
general consumers. 

These same marketing-media experts are 
also knowledgeable about how to reach the 
grass roots consumer with sales effective- 
ness as well as with quantity coverage. A 
standout in this kind of imaginative radio 
buying is a long-time KBS client, the Pet 
Milk Co. of St. Louis. It and its agency, 
Gardner Advertising, have developed (and 
other KBS advertisers do this, too) two 
transcribed shows of their own tailor-made 
to two important segments of the total 
listening audience: the Negro and the 
farmer. 

We think many more radio advertisers will 
follow this lead of pin-pointing a selective 
audience, and that they'll back the radio 
buy with the local-level merchandising aids 
furnished by Keystone. 

General advertisers— such as cigarettes 
and soaps— are using our Keystone facilities 
to reach a more general audience comprised 
of these groups as a mass market. Key- 
stone has as components of its 1,120-station 
network three divisions: farm, Negro and 
college. 

The farm network of 884 affiliates reaches 
77% of all U. S. farms; the Negro network 
of 463 radio stations, 72% of the total 
U. S. Negro population; the college network 
of 355 stations, covering 490 colleges and 
universities with an enrollment of 752,056 
students. 

On the basis of a striking 25% sales gain 
in 1960 — a year when many advertisers 
"held back" because of election uncertainty 
—I think -we can expect this year an even 
greater sales gain and the investment of 
many more radio dollars by business and 
industry at all levels of advertising. 



209 



Keystone Broad} 




210 



isfing System 




211 



Keystone Broad{ cas ting System 




Keystone Broai 



ALABAMA 

WRFS Alexander City 
WCTA Andalusia 
WANA Anniston 
WBCA Bay Minette 
WEB J Brewton 
WPRN Butler 
WRAG Carrollton 
WKLF Clanton 
WKUL Cullman 
WMSL Decatur 
WXAL Demopolis 
WIRB Enterprise 
WULA Eufaula 
WBLO Evergreen 
WWWF Fayette 
WJOI Florence 
WHEP Foley 
WZOB Fort Payne 
WETO Gadsden 
WGEA Geneva 
WGYV Greenville 
WGSV Guntersville 
WJBB Haleyville 
WERH Hamilton 
WBHP Huntsville 
WTHG Jackson 
WWWB Jasper 
WJAM Marion 
WMOZ Mobile 
WMFC Monroeville 
WCRL Oneonta 
WJHO Opelika 
WPID Piedmont 
WELR Roanoke 
WWWR Russellville 
WROS Scottsboro 
WHBB Selma 
WFEB Sylacauga 
WNUZ Talladega 
WJDB Thomasville 
WTBF Troy 
WTBC Tuscaloosa 
WABT Tuskegee 
WETU Wetumpa 



KCLF 


Clifton 


KCKY Coolidge 


KAWT 


Douglas 


KCLS Flagstaff 


KZOW 


Globe 


KNOG 


Nogales 


KZOK 


Prescott 


KGLU 


Safford 


KYND 


Tempe 


KMOP 


Tucson 


KVNC 


Winslow 


KOFA 


Yuma 



ARKANSAS 

KVRC Arkadelphia 
KBTA Batesville 
KBBA Benton 
KTCN Berryville 
KBRI Brinkley 
KAMD Camden 
KCON Conway 
KCCB Corning 
KAGH Crossett 
KELD El Dorado 
KBJT Fordyce 
KXJK Forrest City 
KTCS Fort Smith 
KHOZ Harrison 
KFFA Helena 
KXAR Hope 
KBHS Hot Springs 
KBTM Jonesboro 
KBOK Malvern 
KPCA Marked Tree 
KVSA McGehee 
KENA Mena 
KHBM Monticello 
KTLO Mountain Home 
KBHC Nashville 
KDXE N. Little Rock 



KOSE Osceola 
KDRS Paragould 
KOTN Pine Bluff 
KPOC Pocahontas 
KXRJ Russellville 
KWCB Searcy 
KUOA Siloam Springs 
KBRS Springdale 
KWAK Stuttgart 
KRLW Walnut Ridge 
KWRF Warren 
KWYN Wynne 



CALIFORNIA 

KENL Areata 
KAHI Auburn 
KIBS Bishop 
KPLY Crescent City 
KRDU Dinuba 
KXO El Centro 
KDAC Fort Bragg 
KPER Gilroy 
KHSJ Hemet 
KCHV Indio 
KRKC King City 
KCVR Lodi 
KNEZ Lompoc 
KVON Napa 
KSFE Needles 
KPRL Paso Robles 
KAFP Petaluma 
<PAP Redding 
KRCK Ridgecrest 
KROG Sonora 
XSUE Susanville 
KTKR Taft 
KTUR Turlock 
:<UKI Ukiah 
KAGR Yuba City 



COLORADO 

KGIW Alamosa 
KRLN Canon City 
KVFC Cortez 
KRAI Craig 
KLIR Denver 
KIUP Durango 
KZIX Fort Collins 
KFTM Fort Morgan 
KYOU Greeley 
KGUC Gunnison 
KLMR Lamar 
KLOV Loveland 
KSLV Monte Vista 
KUBC Montrose 
KAVI Rocky Ford 
KGEK Sterling 
KCRT Trinidad 



DELAWARE 

WSUX Seaford 



FLORIDA 



WAPG 
WTRL 
WWJB 
WTAN 
WSUG 
WCNU 
WDCF 
V/QXQ 
WDSP 
WOOO 
WPAP 
WINK 



Arcadia 
Bradenton 
Brooksville 
Clearwater 
Clewiston 
Crestview 
Dade City 
Daytona Beach 
De Funiak Springs 
Deland 

Fernandina Beach 
Fort Myers 



WARN Fort Pierce 
WGGG Gainesville 
WZRO Jacksonville Beach 
WKWF Key West 
WKBX Kissimmee 
WDSR Lake City 
WIPC Lake Wales 
WLIZ Lake Worth 
WLBE Leesburg 
WNER Live Oak 
WMAF Madison 
WTOT Marianna 
WMIE Miami 
WSRA Milton 
WNOG Naples 
WTMC Ocala 
WWPF Palatka 
WD LP Panama City 
WPFA Pensacola 
WPRY Perry 
WCNH Quincy 
WFOY St. Augustine 
W I LZ St. Petersburg Beach 
WTRR Sanford 
WKXY Sarasota 
WJCM Sebring 
WRGR Starke 
WSTU Stuart 
WAXE Vero Beach 
WAUC Wauchula 



GEORGIA 

WAAG Adel 
WJAZ Albany 
WCQS Alma 
WDEC Americus 
WDOL Athens 
WBIA Augusta 
WMGR Bainbridge 
WHAB Baxley 
WBBK Blakely 
WWCC Bremen 
WMOG Brunswick 
WDMF Buford 
WGRA Cairo 
WCLB Camilla 
WLBB Carrollton 
WBHF Cartersville 
WGAA Cedartown 
WCLA Claxton 
WRWH Cleveland 
WMJM Cordele 
WGFS Covington 
WBLJ Dalton 
WD WD Dawson 
WDMG Douglas 
WMLT Dublin 
WTJH East Point 
WSGC Elberton 
WBHB Fitzgerald 
WFPM Fort Valley 
WGGA Gainesville 
WKEU Griffin 
WCEH Hawkinsville 
WGML Hinesville 
WBGR Jesup 
WLFA Lafayette 
WLAG La Grange 
WYTH Madison 
WFDR Manchester 
WBIE Marietta 
WDAX McRae 
WMVG Milledgeville 
WGSR Millen 
WMRE Monroe 
WMGA Moultrie 
WBBN Perry 
WSFB Quitman 
WRGA Rome 
WSNT Sandersville 
WWNS Statesboro 
WSYL Sylvan i a 
WSFT Thomaston 
WKTG Thomasville 
WTWA Thomson 
WWGS Tifton 
WLET Toccoa 
WJEM Valdosta 
WVOP Vidalia 
WKLE Washington 
WAYX Waycross 
WBRO Waynesboro 
WBMK West Point 
WIMO Winder 



HAWAII 

KIMO Hilo 
KAIM Honolulu 



IDAHO 



KYME Boise 
KBAR Burley 
KCID Caldwell 
KVNI Coeur d'Alene 
KORT Grangeville 
KIFI Idaho Falls 
KRPL Moscow 
KLER Orofino 
KEOK Payette 
KYTE Pocatello 
KPST Preston 
KRXK Rexburg 
KSRA Salmon 
KSPT Sandpoint 
KBRV Soda Springs 
KEEP Twin Falls 



ILLINOIS 

WRMS Beardstown 
WBYS Canton 
WEIC Charleston 
WITY Danville 
WFIW Fairfield 
WEBQ Harrisburg 
WJPF Herrin 
WLDS Jacksonville 
WKEI Kewanee 
WMOK Metropolis 
WIN I Murphysboro 
WTAY Robinson 
WJBD Salem 
WFRX West Frankfort 



INDIANA 

WCBC Anderson 
WBNL Boon vi lie 
WITE Brazil 
WHLT Columbia City 
WILO Frankfurt 
WITZ Jasper 
WBTO Linton 
WORX Madison 
WPCO Mount Vernon 
WPGW Portland 
WSLM Salem 
WJCD Seymour 
WTCJ Tell City 
WMFT Terre Haute 
WAMW Washington 



IOWA 

KLGA Algona 
KASI Ames 
KJAN Atlantic 
KWBG Boone 
KCOG Centerville 
KCHA Charles City 
KCHE Cherokee 
KSWI Council Bluffs 
KSIB Creston 
KDEC Decora h 
KLIL Estherville 
KMCD Fairfield 
KXGI Fort Madison 
KGRN Grinnell 
KXIC Iowa City 
KLEM Le Mars 
KMAQ Maquoketa 



KWPC Muscatine 
KBIZ Ottumwa 
KAYL Storm Lake 
KWVY Waverly 
KJFJ Webster City 



KANSAS 

KCRB Chanute 
KNCK Concordia 
KM DO Fort Scott 
KIUL Garden City 
KBLR Goodland 
KAYS Hays 
KWBW Hutchinson 
KIND Independence 
KCLO Leavenworth 
KMAN Manhattan 
KNDY Marysville 
KNEX McPherson 
KJRG Newton 
KSEK Pittsburg 
KWSK Pratt 
KRSL Russell 



KENTUCKY 

WANY Albany 
WBRT Bardstown 
WCBL Benton 
WLBJ Bowling Green 
WTCO Campbellsville 
WNES Central City 
WAIN Columbia 
WCTT Corbin 
WCPM Cumberland 
WCYN Cynthiana 
WHIR Danville 
WIEL Elizabethtown 
WSTL Eminence 
WFKN Franklin 
WAXU Georgetown 
WKAY Glasgow 
WHBN Harrodsburg 
WKIC Hazard 
WSON Henderson 
WKOA Hopkinsville 
WIKV Irvine 
WLBN Lebanon 
WMTL Leitchfleld 
WBLG Lexington 
WFMW Madisonville 
WWXL Manchester 
WNGO Mayfield 
WFTM Maysville 
WMIK Middlesboro 
WFLW Monticello 
WMOR Morehead 
WMST Mt. Sterling 
WNKY Neon 
WO Ml Owensboro 
WSIP Paintsville 
WKLX Paris 
WPKE Pikeville 
WPRT Prestonsburg 
WPKY Princeton 
WEKY Richmond 
WRUS Russellville 
WLCK Scottsville 
WSFC Somerset 



LOUISIANA 

KDBS Alexandria 
KVOB Bastrop 
WYNK Baton Rouge 
WIKC Bogalusa 
WARB Covington 
KSIG Crowley 
WLBI Denham Springs 
KDLA De Bidder 
KEUN Eunice 
KLFT Golden Meadow 
WFRP Hammond 
KVHL Homer 



212 



isting System 



KCIL Houma 
KJEF Jennings 
KTOC Jonesboro 
KLPL Lake Providence 
KLLA Leesville 
KDBC Mansfield 
KAPB Marksville 
KASO Minden 
KLIC Monroe 
KMRC Morgan City 
KNOC Natchitoches 
KANE New Iberia 
KREH Oakdale 
KWCL Oak Grove 
KRIH Rayville 
KRUS Ruston 
KCIJ Shreveport 
KBSF Springhill 
KTLD Tallulah 
KVPI Ville Platte 
KEVL White Castle 
KVCL Winnfield 
KMAR Winnsboro 



MAINE 

WHOU Houlton 
WRUM Rumford 
WGHM Skowhegan 



MARYLAND 

WABW Annapolis 
WPTX Lexington Park 
WICO Salisbury 
WTTR Westminster 



MASSACHUSETTS 



WREB Holyoke 
WSRO Marlboro 
WMRC Milford 
WBEC Pittsfleld 
WARE Ware 



MICHIGAN 

WALM Albion 
WOWE Allegan 
WLEW Bad Axe 
WBRN Big Rapids 
WMRP Flint 
WGHN Grand Haven 
WPLB Greenville 
WMPL Hancock 
WBCH Hastings 
WCSR Hillsdale 
WIKB Iron River 
WJMS Iron wood 
WJPD Ishpeming 
WKLA Ludington 
WMTE Manistee 
WDOG Marine City 
WDM J Marquette 
WAGN Menominee 
WCEN Mt. Pleasant 
WMAB Munising 
WNIL Niles 
WHLS Port Huron 
WMIC St. Helen 
WIOS Tawas City 



MINNESOTA 

KASM Albany 
KXRA Alexandria 



KANO Anoka 
KBUN Bemidji 
KBMO Benson 
KBMW Breckenridge 
WKLK Cloquet 
KROX Crookston 
WELY Ely 
WEVE Eveleth 
KOZY Grand Rapids 
KOUZ Hutchinson 
CFOB International Falls 
KLTF Little Falls 
KEYL Long Prairie 
KRFO Owatonna 
WCMP Pine City 
KLOH Pipestone 
KCUE Red Wing 
KWEB Rochester 
WAVN Stillwater 
KDOM Windom 
KAGE Winona 



MISSISSIPPI 

WAMY Amory 
WBLE Batesville 
WGCM Biloxi-Gulfport 
WBIP Booneville 
WJMB Brookhaven 
WDOB Canton 
WGLC Centreville 
WROX Clarksdale 
WCLD Cleveland 
WCJU Columbia 
WCBI Columbus 
WCMA Corinth 
WMAG Forest 
WJPR Greenville 
WGRM Greenwood 
WNAG Grenada 
WXXX Hattiesburg 
WMDC Hazlehurst 
WCPC Houston 
WDLT Indianola 
WJQS Jackson 
WKOZ Kosciusko 
WAML Laurel 
WXTN Lexington 
WLSM Louisville 
WHHT Lucedale 
WMBC Macon 
WSJC Magee 
WAPF Mc Comb 
WMOX Meridian 
WMIS Natchez 
WNAU New Albany 
WSUH Oxford 
WPMP Pascagoula 
WRJW Picayune 
WSSO Starkville 
WELO Tupelo 
WQBC Vicksburg 
WABO Waynesboro 
WROB West Point 
WONA Winona 
WAZF Yazoo City 



MISSOURI 



KBHM Branson 
KAOL Carrollton 
KDMO Carthage 
KCRV Caruthersville 
KCHR Charleston 
KCHI Chillicothe 
KBIA Columbia 
KDEX Dexter 
KREI Farmington 
KWOS Jefferson City 
KIRX Kirksville 
KLWT Lebanon 
KTCB Maiden 
KNIM Maryville 
KNCM Moberly 
KRMO Monett 
KLRS Mountain Grove 
KBTN Neosh* 
KNEM Nevada 
KRMS Osage Bearti 
KWOC Poplar Bluff 
KM IS Portageville 



KYRO Potosi 
KTTR Rolla 
KSGM Ste. Genevieve 
KSMO Salem 
KDRO Sedalia 
KICK Springfield 
KALM Thayer 
KTTN Trenton 
KLPW Union 
KOKO Warrensburg 
KWRE Warrenton 
KWPM West Plains 



MONTANA 

KBMN Bozeman 
KUDI Great Falls 
KOJM Havre 
KGEZ Kalispell 
KLCB Libby 
KPRK Livingston 
KATL Miles City 
KXLL Missoula 
KVCK Wolf Point 



NEBRASKA 

KCOW Alliance 
KCSR Chadron 
KJSK Columbus 
KTNC Falls City 
KHUB Fremont 
KHAS Hastings 
KUVR Holdrege 
KGFW Kearney 
KBRL Mc Cook 
KNCY Nebraska City 
KODY North Platte 
KOGA Ogallala 
KBRX O'Neill 
KSID Sidney 
KRFS Superior 
KAWL York 



NEVADA 



KBET Reno 



NEW HAMPSHIRE 



WKXL Concord 
WLNH Laconia 
WSMN Nashua 
WCNL Newport 



NEW JERSEY 



WNNJ Newton 



NEW MEXICO 

KALG Alamogordo 
KARA Albuquerque 
KSVP Artesia 
KAVE Carlsbad 
KLMX Clayton 
KCLV Clovis 



KOTS Deming 
KWEW Hobbs 
KOBE Las Cruces 
KRSN Los Alamos 
KENM Portales 
KRTN Raton 
KBIM Roswell 
KSIL Silver City 
KSRC Socorro 
KCHS Truth or 

Consequences 
KTNM Tucumcari 



NEW YORK 



WMBO 
WFLR 
WDOE 
WOSC 
WBAZ 
WLFH 
WICY 
WIRY 
WREM 
WGGO 
WNBZ 
WRSA 
WD LA 



Auburn 
Dundee 
Dunkirk 
Fulton 
Kingston 
Little Fails 
M alone 
Pittsburgh 
Remsen 
Salamanca 
Saranac Lake 
Saratoga Springs 
Walton 



N. CAROLINA 



WABZ Albemarle 
WGWR Asheboro 
WCGC Belmont 
WBMT Black Mountain 
WATA Boone 
WBBB Burlington 
WE GO Concord 
WCKB Dunn 
WCDJ Edenton 
WCNC Elizabeth City 
WBLA Elizabethtown 
WFAI Fayetteville 
WBBO Forest City 
WFSC Franklin 
WFVG Fuquay Springs 
WLTC Gastonia 
WFMC Goldsboro 
WOOW Greenville 
WKDX Hamlet 
WHNC Henderson 
WHKP Hendersonville 
WHPE High Point 
WLAS Jacksonville 
WELS Kinston 
WEWO Laurinburg 
WLOE Leaksville 
WJRI Lenoir 
WBUY Lexington 
WYRN Louisburg 
WTSB Lumberton 
WMMH Marshall 
WMAP Monroe 
WHIP Mooresville 
WMBL Morehead City 
WMNC Morganton 
WPAQ Mount Airy 
WKRK Murphy 
WRNB New Bern 
WNNC Newton 
WKBC N. Wilkesboro 
WPNC Plymouth 
WFRC Reidsville 
WCEC Rocky Mount 
WWGP Sanford 
WOHS Shelby 
WMPM Smithtield 
WEEB Southern Pines 
WTOE Spruce Pine 
WSIC Statesville 
WMSJ Sylva 
WTYN Tryon 
WAD1E Wadesboro 
WLSE Wallace 
WHCC Waynesville 
WCNF Weldon 
WKSK W. Jefferson 
WENC Whiteville 
WLLY Wilson 



NORTH DAKOTA 

KQDI Bismarck 
KNDC Hettinger 
KEYJ Jamestown 
KQDX Minot 
KEYD Oakes 
KOVC Valley City 



OHIO 

WNCO Ashland 
WILE Cambridge 
WBEX Chillicothe 
WJEH Gallipolis 
WSRW Hillsboro 
WIRO I ronton 
WLMJ Jackson 
WWIZ Lorain 
WTIG Massillon 
WMPO Middleport 
WPTW Piqua 
WIOI Portsmouth 
WBLY Springfield 
WCHO Washington Court 

House 
WKOV Wellston 
WWST Wooster 



OKLAHOMA 

KADA Ada 
KWHW Altus 
KVSO Ardmore 
KLTR Blackwell 
KWCO Chickasha 
KWPR Claremore 
KWOE Clinton 
KUSH Cushing 
KRHD Duncan 
KSEO Durant 
KBEK Elk City 
KCRC Enid 
KTAT Frederick 
KWRW Guthrie 
KGYN Guymon 
KTJS Hobart 
KIHN Hugo 
KTMC McAIester 
KGLC Miami 
KNOR Norman 
KBYE Oklahoma City 
KOKL Okmulgee 
KVLH Pauls Valley 
KLCO Poteau 
KOLS Pryor 
KTLQ Tahlequah 
KWSH Tri-City 
KVIN Vinita 



OREGON 

KWIN Ashland 
KVAS Astoria 
KBKR Baker 
KBND Bend 
KURY Brookings 
KRNS Burns 
KWRO Coquille 
KLOO Corvallis 
KWVR Enterprise 
KASH Eugene 
KGRO Gresham 
KUIK Hillsboro 
KAGO Klamath Falls 
KLBM La Grande 
KQIK Lakeview 
KGAL Lebanon 
KMCN McMinnville 
KNPT Newport 
KSRV Ontario 
KUMA Pendleton 
KOHI St. Helens 
KODL The Dalles 



213 



KEYSTONE BROADCASTING SYSTEM t®®&z®®&&2®®&®&z&®&&&®&®&&&z&®^ 



PENNSYLVANIA 

WAVL Apollo 
WNCC Barnesboro 
WBFD Bedford 
WBRX Berwick 
WCDL Carbondale 
WESA Charleroi 
WWCH Clarion 
WCVI Connellsville 
WOTR Corry 
WEZN Elizabethtown 
WFAR Farrell 
WHUN Huntingdon 
WDAD Indiana 
WADP Kane 
WACB Kittanning 
WSHH Latrobe 
WITT Lewisburg 
WKRZ Oil City 
WPTS Pittston 
WPAZ Pottstown 
WPME Punxsutawney 
WKMC Roaring Spring 
WATS Sayre 
WMAJ State College 
WAYZ Waynesboro 
WLYC Williamsport 



RHODE ISLAND 

WWRI West Warwick 



S. CAROLINA 

WABV Abbeville 
WAKN Aiken 
WAIM Anderson 
WWBD Bamberg 
WBAW Barnwell 
WBLR Batesburg 
WBEU Beaufort 
WAGS Bishopville 
WACA Camden 
WCAY Cayce 
WOKE Charleston 
WCRE Cheraw 
WGCD Chester 
WPCC Clinton 
WDSC Dillon 
WELP Easley 
WOLS Florence 
WFIS Fountain Inn 
WFGN Gaffney 
WGTN Georgetown 
WGSW Greenwood 
WEAB Greer 
WBHC Hampton 
WHSC Hartsville 
WDKD Kingstree 
WLCM Lancaster 
WYMB Manning 
WJAY Mullins 
WMYB Myrtle Beach 
WKDK Newberry 
WTND Orangeburg 
WRHI Rock Hill 
WSNW Seneca 
WTHE Spartanburg 
WFIG Sumter 
WBCU Union 
WALD Walterboro 



SOUTH DAKOTA 

KABR Aberdeen 
KBFS Belle Fourche 
KBRK Brookings 
KOBH Hot Springs 



KIJV Huron 
KJAM Madison 
KOLY Mobridge 
KGFX Pierre 
KEZU Rapid City 
KISD Sioux Falls 
KWAT Watertown 



TENNESSEE 

WEAG Alcoa 
WLAR Athens 
WFHG Bristol 
WRKM Carthage 
WMCH Church Hill 
WJZM Clarksville 
WCLE Cleveland 
WKRM Columbia 
WHUB Cookeville 
WLSB Copperhill 
WKBL Covington 
WAEW Crossville 
WD NT Dayton 
WDKN Dickson 
WDSG Dyersburg 
WEKR Fayetteville 
WAGG Franklin 
WHIN Gallatin 
WGRV Greenville 
WHBT Harriman 
WIRJ Humboldt 
WDXI Jackson 
WCLC Jamestown 
WKXV Knoxville 
WLAF La Follette 
WDXE Lawrenceburg 
WLIL Lenoir City 
WJJM Lewisburg 
WDXL Lexington 
WMSR Manchester 
WMMT McMinnville 
KWAM Memphis 
WHEY Millington 
WCRK Morristown 
WGNS Murfreesboro 
WENO Nashville 
WLIK Newport 
WATO Oak Ridge 
WBNT Oneida 
WTPR Paris 
WTRB Ripley 
WORM Savannah 
WLIJ Shelbyville 
WEPG S. Pittsburg 
WDBL Springfield 
WENK Union City 
WCDT Winchester 



TEXAS 



KVLF Alpine 
KBUY Amarillo 
KACT Andrews 
KBUD Athens 
KALT Atlanta 
KRUN Ballinger 
KIOX Bay City 
KWBA Baytown 
KBIC Beaumont 
KBLT Big Lake 
KBYG Big Spring 
KFYN Bonham 
KBBB Borger 
KNEL Brady 
KSTB Breckenridge 
KWHI Brenham 
KBWD Browniwood 
WTAW Bryan 
KB EN Carrizo Springs 



KG AS Carthage 
KCTX Childress 
KCAR Clarksville 
KVLB Cleveland 
KSTA Coleman 
KVMC Colorado City 
KMCO Conroe 
KAND Corsicana 
KIVY Crockett 
KXIT Dalhart 
KDLK Del Rio 
KDNT Denton 
KDDD Dumas 
KEPS Eagle Pass 
KERC Eastland 
KPSO Falfurrias 
KFLD Floydada 
KFST Ft. Stockton 
KNAF Fredericksburg 
KBRZ Freeport 
KGAF Gainesville 
KCTI Gonzales 
KSWA Graham 
KGVL Greenville 
KCLW Hamilton 
KWRD Henderson 
KPAN Hereford 
KHBR Hillsboro 
KSAM Huntsville 
KEBE Jacksonville 
KTXJ Jasper 
KMBL Junction 
KAML Kenedy 
KERB Kermit 
KERV Kerrville 
KOCA Kilgore 
KLEN Kill, err 
KVLG LaGrange 
KPET Lamesa 
KVOZ Laredo 
KLVT Levelland 
KUCO Littlefield 
KLBS Livingston 
KLUE Longview 
KLLL Lubbock 
KRBA Lufkin 
KMHT Marshall 
KCMR McCamey 
KBUS Mexia 
KJBC Midland 
KORC Mineral Wells 
KIRT Mission 
KVKM Monahans 
KIMP Mt. Pleasant 
KZOL Muleshoe 
KEEE Nacogdoches 
KGNB New Braunfels 
KRIG Odessa 
KOGT Orange 
KNET Palestine 
KHHH Pampa 
KFTV Paris 
KIUN Pecos 
KVOP Plainview 
KBOP Pleasanton 
KOLE Port Arthur 
KUKO Post 
KOLJ Quanah 
KSOX Raymondville 
KTXL San Angelo 
KBAL San Saba 
KSML Seminole 
KSEY Seymour 
KBYP Shamrock 
KDSX Sherman 
KSNY Snyder 
KDWT Stamford 
KSTV Stephenville 
KSST Sulphur Springs 
KXOX Sweetwater 
KTAE Taylor 
KTER Terrell 
KTFS Texarkana 
KTLW Texas City 
KTUE Tulia 
KTBB Tyler 
KVOU Uvalde 
KVWC Vernon 
KVIC Victoria 
KBEC Waxahachie 
KZEE Weatherford 

214 



UTAH 

KVNU Logan 
KOAL Price 
KEYY Provo 
KDXU St. George 
KSOP Salt Lake City 
KDYL Tooele City 
KVEL Vernal 



VERMONT 

WSNU Barre 
WIKE Newport 
WWSR St. Albans 
WTWN St. Johnsbury 



VIRGINIA 

WKLV Blackstone 
WELK Charlottesville 
WMEK Chase City 
WBCR Christiansburg 
WKEY Covington 
WCVA Culpeper 
WEVA Emporia 
WFAX Falls Church 
WYSR Franklin 
WFLS Fredericksburg 
WFTR Front Royal 
WBOB Galax 
WGAT Gate City 
WDDY Gloucester 
WMNA Gretna 
WHAP Hopewell 
WLES Lawrenceville 
WREL Lexington 
WBRG Lynchburg 
WMEV Marion 
WMVA Martinsville 
WSIG Mount Jackson 
WNVA Norton 
WJMA Orange 
WPVA Petersburg 
WPUV Pulaski 
WRIC Richlands 
WRIS Roanoke 
WYTI Rocky Mount 
WHLF South Boston 
WLPM Suffolk 
WESR Tasley 
WEER Warrenton 
WNNT Warsaw 
WAYB Waynesboro 
WINC Winchester 
WYVE Wytheville 



VIRGIN ISLANDS 



WIVI Christiansted 



WASHINGTON 



KAGT Anacortes 
KARI Blaine 
KELA Central i a 
KCLX Colfax 
KCVL Colville 
KULE Ephrata 
KNBX Kirkland 
KEDO Longview 
KGY Olympia 
KRSC Othello 
KPKW Pasco 
KONP Port Angeles 
KARY Prosser 
KAYE Puyallup 



KAPA Raymond 
KENE Toppenish 
KKEY Vancouver 
KTEL Walla Walla 
KUEN Wenatchee 



WEST VIRGINIA 

WTIP Charleston 
WBOY Clarksburg 
WDNE Elkins 
WTCS Fairmont 
WKYR Keyser 
WEPM Martinsburg 
WHJC Matewan 
WCLG Morgantown 
WETZ New Martinsville 
WPAR Parkersburg 
WLOH Princeton 
WVAR Richwood 
WRON Ronceverte 
WELC Welch 
WHAW Weston 



WISCONSIN 

WAPL Appleton 
WATW Ashland 
WECL Eau Claire 
WDUZ Green Bay 
WTKM Hartford 
WHSM Hayward 
WLDY Ladymith 
WLDY Ladysmith 
WDLB Marshfield 
WIGM Medford 
WMNE Menomonie 
WXMT Merrill 
WPFP Park Falls 
WSWW Platteville 
WPLY Plymouth 
WIBU Poynette 
WRDB Reedsburg 
WJMC Rice Lake 
WRCO Richland Center 
WTCH Shawano 
WCOW Sparta 
WDOR Sturgeon Bay 
WTRW Two Rivers 
WISV Viroqua 
WTTN Watertown 
WDUX Waupaca 
WHVF Wausau 
WBKV West Bend 



WYOMING 

KBBS Buffalo 
KATI Casper 
KVWO Cheyenne 
KWIV Douglas 
KLUK Evanston 
KIML Gillette 
KOVE Lander 
KOWB Laramie 
KASL Newcastle 
KPOW Powell 
KRAL Rawlins 
KVRS Rock Springs 
KWYO Sheridan 
KRTR Thermopolis 
KYCN Wheatland 
KWOR Worland 



Ill W. Washington St., Chicago 2, 111. 
Officers and Directors 

Sidney J. Wolf (Director) President 

Noel A. Rhys Executive Vice-President 

Edwin R. Peterson Senior Vice-President 

William Bayer Vice-President 

Charles A. Hammarstrom Vice-President 

Arthur Wolf (Director) . Secretary -Treasurer 

New York 

*>!! Madison Ave., New York 22, N. Y. 

Phone: ELdorado 5-3720 

Noel A. Rhys Executive Vice-President 

Charles A. Hammarstrom Vice-President 

James S. Gessner Account Executive 

Patricia Ennis Office Manager 

Chicago 

111 W. Washington St., Chicago 2, 111. 

Phone: STate 2-8900 

Sidney J. Wolf President 

Edwin R. Peterson Senior Vice-President 

Arthur Wolf Secretary-Treasurer 

Paul Kolar Controller 

William Wolf, John Hartigan Account Executives 

Charlotte Tucker Director of Station Relations 

Anita Larie Auditor 

Jane C. McFadgen Traffic Manager, Program Director 

George Wharton Research Director 

Los Angeles 

3142 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: DUnkirk 3-2910 

William Bayer Vice-President 

Henry G. Eschen Sales Mgr-West Coast 

San Francisco 

75 Post Street, San Francisco, Calif. 

Phone: SUtter 1-7440 

Jerry Holtman Account Executive 

Detroit 
612 Penobscot Bldg. ' 
Phone: WOodward 2-4505 

E. Richard Peterson, Jr General Manager 

^^ 
215 




Broadcasting Managements' Future 
Must Be Planned Today! 

By ROBERT F. HURLEIGH 

President, Mutual Broadcasting System 

\ 



BROADCASTING came into its own last 
year. Its foundations were firmly estab- 
lished, its roots deeply implanted. 

In one fell swoop — and by virtue of its 
emphasis on public interest, public affairs 
and news programming — it proved that 
both its media have infinite impact on the 
American public, so positive an impact as to 
create an unprecedented close Presidential 
election with the highest outpouring of vot- 
ers in all American history. 

Broadcasting no longer need take a back 
seat to anyone — particularly its outspoken 
critics. But it must cement its prestige posi- 
tion by providing means whereby the same 
creative forces which provided the pedestal 
can be sustained down through the years. 

There is one particular area in the entire 
broadcasting field that needs pattern-chang- 
ing. This is the development and sponsorship 
of younger talents to eventually replace 
those in managerial drivers' seats. This must 
be done immediately — to keep that steady 
infusion of new plasma, new creativity and 
newer viewpoints so necessary to the pyra- 
midal projection of its various fortes. 

The technical operations in both broad- 
casting media are well adjusted to the con- 
stant need and flow of engineering person- 
nel. Technical schools on both university and 
vocational levels have mushroomed through- 
out the country with a steady outpouring of 
trained personnel as a direct result. 

But for the management side — particu- 
larly creative management — there are no 
such schools and there is no steady crop of 
young executives who readily can step into 



the pioneers' shoes to keep the treadmill 
turning properly. Accountants are not broad- 
casters — and neither are attorneys. Yet, in 
too many instances we are finding trainees 
for pedestrian, formula - ridden corporate 
posts becoming key management personnel 
in a field predicated on imagination, cre- 
ativity and extreme mobility and fluidity in 
action. 

Nor is there any pat formula or curriculum 
that now can be prescribed as an educational 
guidepost for future management personnel. 
Perhaps the simplest technique to follow 
would be: (1) a good general college back- 
ground with basic understandings of cultural 
developments, history, sociology and the 
arts; (2) a broad understanding of the prin- 
ciples serving as the foundation stones for 
formulation of the Federal Communications 
Act and the decrees and mandates issued by 
the F.C.C. under that statute; (3) a general 
understanding of good business practices; 
(4) a basic desire to be in a service profes- 
sion and be outstanding and lead in that 
profession; (5) a pleasing personality and 
(6) a flair for imaginative, creative thinking. 

These are merely suggested prerequisites. 
As broadcasting increases its impact on com- 
munity life, becomes more integrated into 
internal functions of communities and more 
widely used as basic communications arms 
specialized skills will have to be developed 
forcefully to cope with broadened horizons. 
Broadcasters could do well to adopt the 
practice of major industry, which now in- 
vests in its future leaders at the high school 
level. Such thinking would provide milestones 
most important to the future of the broad- 
casting industry, too. 



216 



1440 Broadway, New York 18 t N. Y, 
Telephone: BRyant 9-7600 



Board of Directors 

Herbert P. Buetow Chairman 

Robert F. Hurleigh President 

Joseph C. Duke Clarence B. Sampair 

Bert S. Cross Robert H. Tucker 

James L. Hayes John J. Verstraete 

Louis F. Weyand 

Officers 

Robert F. Hurteigh President 

Charles W. Godwin V. Pres., Stations 

Joseph F. Keating V.P., Pgms. & Opera. 

S. J. McCormick V.P., News & Wash. Opera. 

Richard L. Post Secretary 

Irwin R. Hansen Treasurer 

Stuart J. Melvin. . . Asst. Treas., Purch. & Person. 

Dudley J. Cox Asst. Treas. 

Frank Erwin Asst. Sec, Asst. to Pres. 

Administrative Services 

Herbert J. Cutting Director, Comm. Opera. 

Fred Kilian Dir., Sales Services 

George Tietjen Station Acct. Supervisor 

Lillian Brinkman Spvsr., Personnel Records 

Mrs. Violet Hutchinson. . . Spvsr. Telephone Svcs. 
Eileen George. .Supervisor, Wire Communications 

Legal Counsel 

Regan, Goldfarb, Powell fir Quinn, N. Y. 
Fly, Shuebruk, Blume and Gaguine, Wash., D. C. 

Programs & Operations 

Joseph F. Keating V.P. in Charge 

Frank Miller Program Director 

Leslie Learned Dir., Engineering 

James Chapman Asst. Dir., Engr. 

Public Relations 

Harold Gold Director 

Sales Development 

Hal Wagner Director 

Sales Department 

Frank Rogier General Sales Mgr. 

Carolyn Hunter Dir., Research 

Donald H. Lowstuter Asst. Dir., Research 

Irv Lichtenstein Dir., Adv. fir Sales Prom. 



News 

Stephen J. McCormick V.P. in Charge 

Norman Baer News Director 

Charles Warren Bureau Ch., Wash., D. C. 

Jack Allen Bureau Chief, N. Y. 

Louise Barry Production Spvsr. 

Station Relations 

Charles W. Godwin Vice President in Charge 

Charles King Director 

Harold Wagner Dir., Coop. Programs 

Special Events 

Norman Baer Director 

Washington Operations 

Stephen J. McCormick V.P. in Charge 

Charles Warren Bureau Chief ( News) 

Philip Lampkin Dir. Music, Special Pgs. 

Charles Ray Dir., Engineering 

New York Operations 

Joseph F. Keating V.P. in Charge 

James O'Connor Dir., Engineering 

Ruth Werly Mgr. Prog. Traffic 

Sports 

Van Patrick Director 

Mutual Affiliates Advisory Comm. 

Victor C. Diehm. .. .WAZL, Hazleton, Pa., Ch. 
Carter C. Peterson. .WBYG, Savannah, Ga., V. Ch. 
Willard Deason.KVET, Austin, Tex., Ch. Emeritus 

Metropolitan Mkt. Reps 

Dist. 1— Henry Rau WOL, Wash., D. C. 

Dist. 2— Carter Peterson. . WBYG, Savannah, Ga. 

Dist. 3— Robert Miller WAIT, Chicago, III. 

Dist. 4 — George Mayoral. . .WJ MR, New Orleans 
Dist. 5— Ralph J. McElroy ..KWWL, Waterloo, la. 

Dist. 6— Durward Tucker WRR, Dallas, Tex. 

Dist. 7— Frank Carman KLUB, Salt Lake City 

Dist. 8— S. R. Gordon KQBY, San Francisco 

Non-Metropolitan Mkt. Reps 
Dist. 1— Victor C. Diehm. WAZL, Hazleton, Pa. 

Dist. 2— E. Z. Jones WBBB, Burlington, N. C. 

Dist. 3 — Michael Layman. . WFSC, Somerset, Ky. 

Dist. 4 — Sam Anderson KFFA, Helena, Ark. 

Dist. 5— Ed Breen KVFD, Ft. Dodge, la. 

Dist. 6— Richman Lewin KTRE, Lufkin, Tex. 

Dist. 7— W.' Phelps. . . . KALG, Alamagordo. N. M. 
Dist. 8— Keith Munger KCOK, Tulare, Cal. 



217 



Mutual 
stations 

go 

network 
and 



Mutual gives you 
the advantage of network 
facilities and still 
lets you do your own 
local programming ! 

That's the successful 
secret of a Mutual 
affiliation. You get 
network facilities- 
on-the-spot news reported 
by authoritative 
newscasters, plus a wide 
range of music, sports and 
special events. At the same 
time you are free to do 
your own local programming 
—local personalities, 
local features and 
immediate area coverage. 

With a combination 
like this, small wonder 
that so many stations are 
happy with the 
Mutual Radio Network. 

stay local 

Mutual Stations are 
making money— can 
you think of a better 
reason fa?' considering 
a Mutual Radio 
Network affiliation ■? 

MUTUAL 
RADIO 

NETWORK 

A Service to 
Independent Stations 



MUTUAL 

STOP! Mutual Radio is the £* "|" j |h] j/^_ J^ S listen! You hear what you 
only network that gives this rpiTX WT1 A T~T> buy on Mutual Radio. Your cli- 
guarantee: 80% clearance JL JTX Hj ./tlA-ItC ent's clearance pattern becomes 
across the board in all prime time slots ! established with the airing of his first an- 
LOOK! All of Mutual's 400 affiliates are nouncement. Mutual Radio gives you your ad- 
sold on Mutual's "Go Network— Stay Local" vertising schedule . . . not rebates. GO! Want 
programming concept. Result? 1\/TT THT^T T A X a guaranteed 80% clearance 
Clearances are not a problem. -L^-l vJ A vJxm.J_^ } n pr i me time? Buy Mutual! 

RADIO 

A SERVICE TO INDEPENDENT STATIONS • Subsidiary of Minnesota Mining & Manufacturing Company tffr 



ALABAMA 

WEZB Birmingham 
WBYE Calera 
WMSL Decatur 
WXAL Demopolis 
WDIG Dothan 
WULA Eufaula 
WJOI Florence 
WJBB Haleyville 
WBHP Huntsville 
WJHO Oipelika 
WF*EB Sylacauga 
WTBF Troy 
WTBC Tuscaloosa 

ARIZONA 

KCLF Coolidge 
KWJB Globe 
KNOG Nogalee 
KOT Phoenix 
KGLU Safford 
KTUC Tucson 
KVNO Winslow 

ARKANSAS 

KAMD Camden 
KTCS Fort Smith (D) 
KFFA Helena 
KBTM Jonesboro 
KVMA Magnolia (D) 
KUOA Siloam Springs (D) 

CALIFORNIA 

KMAP Bakersfield 
KWTC Barstow 
KPAY Chico 
KICO El Centro-Calexico 
KIEM Eureka 
KYNO Fresno 
KAVL Lancaster 
KPOL Los Angeles 
KMYC Marysville 
KYOS Merced 
KPBL Paso Kobles 
KRDG Redding 
KSBW Salinas -Monterey 
KITO San Bernardino 
KSON San Diego 
KQBY San Francisco 
KVEO San Luis Obispo 
KCOK Tulare- Visalia 
KVEN Ventura 
KMSL TJkiah 

COLORADO 

KIMN Denver 

KZIX Ft. Collins 

KGLN Glenwood Springs (D) 

CONNECTICUT 

WADS Ansonia 

WINF Hartford-Manchester 

WLIS New London 

WTOR Torrington 

WWCO Waterbury 

WADS Ansonia-New Haven (D) 

WILI Willimantic 



WGGA 
WKEU 
WLAG 
WMVG 
WCOH 
WRGA 
WBYG 
WTWA 
WGOY 
WAYX 



Gainesville 
Griffin 
La Grange 
Milledgeville 
Newnan 
Rome 
Savannah 
Thompson 
Valdosta 
Waycross 



Mutual Broaticaslint 



DELAWARE 
WDOY Dover (D) 

DISTRICT OF COLUMBIA 

WOL Washington 

FLORIDA 

WSWN Belle Glade 

WBRD Bradenton 

WDCF Dade City 

WROD Daytona Beach 

WZOK Jacksonville 

WDSR Lake City 

WLBE Leesburg 

WMMB Melbourne 

WKAT Miami 

WEBY Milton-Pensacola (D) 

WSBB New Smyrna Beach 

WTMO Ocala 

WABR Orlando 

WCNH Quincy 

WLGY St. Petersburg -Tampa 

WSTTJ Stuart 

WTAL Tallahassee 

WNSM Valpariso 

WTTB Vero Beach 

WEAT West Palm Beach 

WSIR Winter Haven 

GEORGIA 

WGTJN Atlanta (D) 
WBBQ Augusta 
WMOG Brunswick 
WBHF Cartersville 
WGBA Columbus (D) 
WMJM Cordele 
WMLT Dublin (D) 
WBHB Fitzgerald 



ILLINOIS 

WAIT Chicago 
WITY Danville 
WGIL Galesburg 
WJPF Herrin 

INDIANA 

WBNL Boonville 
WXLW Indianapolis 
WASK Lafayette 
WSAL Logansport 
WJYA South Bend (D) 
WBOW Terre Haute 
WAOV Vincennes 

IOWA 

KROS Clinton 
KSTT Davenport 
KWKY Des Moines 
WDBQ Dubuque 
KVED Fort Dodge 
KOKX Keokuk 
KWWL Waterloo 

KANSAS 

KSAL Salina 
KTOP Topeka 
KAKE Wichita 

KENTUCKY 

WLBJ Bowling Green 
WFKY Frankfort 
WLAP Lexington 
WTMT Louisville (D) 
WFMW Madisonville (D) 
WFTM Mavsville 
WKYB Paducah 
WSIP PaintsviUe 
WPKB Pikeville 
WSFC Somerset 

LOUISIANA 

WIKC Bogalusa 
KSIG Crowley 
KEUN Eunice 
KLIO Monroe 
KMRC Morgan City (D) 
WJMR New Orleans (D) 
KJOE Shreveport 
KLOU Lake Charles 

MAINE 

WABI Bangor 
WPOR Portland 
WAGM Presque Isle 

MARYLAND 

WITH Baltimore 

WKYR Cumberland- Keyer, 

W. Va. (D) 
WJEJ Hagerstown 
WBOC Salisbury 

MASSACHUSETTS 

WORL Boston (D) 
WALE Fall River 
WTYM Springfield (D) 
WESX Salem 
WCCM Lawrence (D) 
WSBS Great Barrington- 
Pittsfield 

MICHIGAN 

WHRV Ann Arbor 
WSJM Benton Harbor- 

St. Joseph 
WKMH Detroit 
WDBO Escanaba 
WAMM Flint 
VVMAX Grand Rapids (D) 
WHTC HoUand 
WKLZ Kalamazoo (D) 
WMUS Muskegon (D) 
MINNESOTA 

KAUS Austin 
KBMW Breckenridge 
WQMN Duluth- Superior (D) 
WELY Ely 
WEVE Eveleth 
KOZY Grand Rapids 
WPBC Minneapolis 
KWAD Wadena 

MISSISSIPPI 
WAMY Amory (D) 




WLOX Biloxi-Gulfport 
WJMB Brookliaven 
WROX Clarksdale 
WCBI Columbus 
WJPR Greenville 
WJQS Jackson 
WELO Tupelo 
WQBO Vicksburg 
WROB West Point 
WONA Winona (D) 

MISSOURI 

KHMO Hannibal 
KWOS Jefferson City 
WMBH Joplin 
KBKC Kansas City (D) 
KXEO Mexico 
KRES St. Joseph 
WEW St. Louis (D) 

MONTANA 
KGCX Sidney 
KVCK Wolf Point 

NEBRASKA 

KGFW Kearney 
KLMS Lincoln 
KBRLMcCook (D) 

NEVADA 
KORK Las Vegas 
KBET Reno 

NEW JERSEY 
WLDB Atlantic City 
WSNJ Bridgeton 
WTTM Trenton 
WCMC Wildwood 

NEW MEXICO 

KALG Alamagordo 
KHAM Albuquerque 
KSVP Artesia 
KWEW Hobbs 
KGFL Roswell 
KSIL Silver City 

NEW YORK 
WOKO Albany 

220 



WMBO Auburn 
WBTA Batavia 
WKOP Binghamton 
WEBR Buffalo 
WJJL Buffalo-Niagara 

Falls (D) 
WCLI Corning 
WLEA Hornell (D) 
WEHH Horseheads-Elmira 

Heights (D) 
WJOC Jamestown 
WICY Malone 
WOR New York 
WVNJ New York-Newark, 

N.J. 
WSLB Ogdensburg 
WIRY Pittsburgh 
WJMK Syracuse (D) 
WKAL TJtica-Rome 

NORTH CAROLINA 

WISE Asheville 
WAYS Charlotte 
WBBB Burlington (D) 
WCGC Belmont-Charlotte 
WGAI Elizabeth City 
WFNC Fayetteville 
WFVG Fuquay Springs (D) 
WGBG Greensboro 
WHNO Henderson (D) 
WLOE Leaksville 
WJRI Lenoir 
WSYD Mt. Airy 
WHIT New Bern 
WCBT Roanoke Rapids 
WSTP Salisbury 
WOHS Shelby 
WGNI Wilmington 
WAIR Winston Salem 
WGTM Wilson 



NORTH DAKOTA 
KDLR Devils Lake 
KVOX Fargo (Moor head, 

Minn.) 
KEYJ Jamestown 
KLPM Minot 
KOVC Valley City 

OHIO 

WHKK Akron (D) 
WNCO Ashland 
WAND Canton (D) 
WBEX Chillioothe (Dual) 
WZIP Cincinnati (D) 
WDOK Cleveland 
WTVN Columbus 
WJER Dover 
WTRO Ironton 
WLEO Sandusky 
WSTV SteubenvlU* 
WOHO Toledb 
WBBW Youngs town 

OKLAHOMA 
KWON Bartlesville 
KTOK Oklahoma City 
WBBZ Ponca City 
KGFF Shawnee 
KTUL Tulsa 

OREGON 

KWTL Albany 
KAST Astoria 



'stem 




PENNSYLVANIA 
WHOL Allantown 
WNCC Barnes boro (D) 
WHLM Bloomsburg 
WCPA Clearfield (D) 
WJET Erie 
WFRA Franklin (D) 
WCMB Harrisburg 
WAZL Hazleton 
WCRO Johnstown 
WLAN Iiancaster 
WAKU Latrobe (D) 
WBPZ Lock Haven 
WIP Philadelphia 



WBSC Bennettsville 
WOKE Charleston 
WMSC Columbia 
WLAT Conway (D) 
WGTN Georgetown 
WMRB Greenville 
WHSC Hartsville 
WRHI Rock Hill 
WSNW Seneca (D) 
WFIG Sumter 

SOUTH DAKOTA 
KIJV Huron 
KORN Mitchell 
KWAT Watertown 



TEXAS 

KWKC Abilene 
KVET Austin 
KIOX Bay City 
KHUZ Borger 
KBWD Brownwood 

WRR Dallas-Forth Worth WISCONSIN 



UTAH 

KLUB Salt Lake City 

VERMONT 
WIKE Newport 
WTWN St. Johnsbury 

VIRGINIA 

WFHG Bristol 
WCHV Charlottesville 
WCVA Culpeper 
WDVA Danville 
WAG E Leesburg 
WWOD Lynchburg 
WLOW Norfolk 
WSSV Petersburg 
WLEB Richmond 
WRIS Roanoke (D) (Dual) 
WLPM Suffolk 
WATB Waynesboro 

WASHINGTON 

KBKW Aberdeen 
KPVG Bellingham 
TTRLA Centralia-Chehalis 
KCVL Colville 
KSEM Moses Lake 
KGY Olympia 
KAYO Seattle 
KLYK Spokane 
KLOQ Yakima 

WEST VIRGINIA 

WKOY Bluefield 
WT1P Charleston 
WHAR Clarksburg 
WTCS Fairmont 
WPLH Huntington (D) 
WLOG Logan 
WMON Montgomery 
WTAP Parkersburg 
WYAR Richwood (D) 
WBTH Williamson 



WMCK Pittsburgh-Mc Keesport TEN NESSEE 



WPPA Pottsville 
WKBI St. Mary's 
WMAJ State College 
WTRN Tyrone- Altoon a (D) 
WJPA Washington 
WNBT Wellsboro 
WBAX Wilkes -Barre 
WNOW York 
WICK Scranton 

RHODE ISLAND 

WRD3 Providence 

SOUTH CAROLINA 

WAN'S Anderson 



WLAR Athens 
WOGA Chattanooga 
WJZM Clarksville 
WBAC Cleveland 
WEKB Fayetteville 
WETB Johnson City (D) 
WKXV Knoxville (D) 
WJJM LeWisburg 
WLIV Livingston (D) 
WMMT McMinnville 
WCRK Morristown 
WGNS Murfreesboro 
WNAH Nashville (D) 
WATO Oak Ridge 
KWAM Memphis 



KSET El Paso 
KRCT Houston (D) 
KEBE Jacksonville 
KLEN Killen (D) 
KLLL Lubbock (D) 
K TRE Lufkin 
KMHT Marshall 
KVKM Monahans 
K PDN Pampa 
KEYS Perryton 
KPAC Port Arthur- 
Beaumont 
KMAC San Antonio 



WHBY Appleton 
WGEZ Beloit 
WBIZ Eau Claire 
KFIZ Fond du Lac 
WJPG Green Bay 
WHSM Hayward (D) 
WCLO Janesville 
WISM Madison 
WOMT Manitowoc 
WFOX Milwaukee (D) 
WTBTJ Paynetta 
WRDB Reedsbure 
WJMC Rioe Lake 



KRRY Sherman- Dennison WQMN Superior 

KSNY Snyder WFHR Wisconsin Rapids 

KTIC Victoria ...... 

KWTXWaco WYOMING 

KATR Corpus Christl KVWO Cheysnn* 



221 



WBYB Calera 
WMSL Decatur 
WXAL Demopolis 
WDIG Dothan 
WTXLA Eufaula 
WJOI Florence 
WJBB Haleyville 
WBHP Huntsville 
WJHO Opellka 
WFEB Sylacauga 
WTBF Troy 
WTBC Tuscaloosa 



KOT Phoenix 
KGLU Safford 
KTUC Tucson 

KVNO Wlnslow 

ARKANSAS 

KAMD Camden 

KT< S Furl Smith (D) 

KFFA Helena 

K P.TM P.nesboro 

KM. MA Magnolia (1» 

KUOA Slloam Springs (D) 

KMAP Bakersfield 

KPAY ChTco 

KK'O El Ceiilm Gak-tico 
KIEM Eureka 
KYNO Fresno 
KAYE Lancaster 



UlVr Mar.' 



KSBYY Salilia; Mi'llMltM 

KIT! I San Bernardino 
KSON San Diego 
KQliY San Francisco 
IvVEO San LuE I.H.l- |ic 
K( UK Tiilare-Visalla 
KVEN Ventura 
KMSL TJkiah 

COLORADO 
KIMN Denver 

K/J\ Ft. Collins 
KGLN Glenwon.l Stiriuci 



CONNECTICUT 



WGGA Gainesville 



WTtGA Rome 
\VBYG Savannah 



WGOV Valdosla 



INDIANA 

WBNL Boonville 
WXLW Indianapolis 
WASK Lafayette 
WSAIi Logansport 
WJVA South Bend (1 

WAOV Vlncennes 

IOWA 

KKOS Clinton 
KSTT Davenport 
KWKY Des Moines 
WDBQ Dubuque 
KVED Fort Dodge 



KENTUCKY 

U I, B.I Bi.ulliu; Cichii 
U'FKY Frankfort 
UEAP U-xington 

MTMT I isiillt- (111 

» PMA\ lEnll, lie I 

u n 'I M Maysvillc 

Mx'l'r'rai'ntsvllle 

M ri. K Pilici Hie 

WSFC Somerset 



KSIG Crowley 
KEITN Eunice 
KLIO Monroe 

K Mitt' Molgan I ill I 
\\T\rit NnW tlilcaii' I 
!■ I'li'i slireveport 
KLOU Lake Charles 
MAINE 
WABI Bangor 
VYI'int Portland 
WAGM Fresque Isle 



MARYLAND 



FLORIDA 

\YSU.\ Belle Glade 

M PHI' Bradenton 

U in F Hade City 

Witoti I'aytona Beach 

WZOK Jacksonville 

n I. i i. .lie City 

M I.P.G Etesburg 

WMMB Melbourne 

WKAT Miami 

WliliV Milton-Pensarola (D) 

WSBB New Smyrna Beach 

\VTMO Ocala 

WABR Orlando 

WCNH Qulncy 

WLCY St. Petersburg Tampa 

WSTU Stuart 

i i Tallahassee 
WNSM Valpariso 
WTTB Vera Beach 
\VEAT West Palm Beach 
WSIB Winter Haven 
GEORGIA 
M'GI'.V Atlanta (D) 
WBBQ Augusta 
W.MHll Brunswick 



W. Va. (D) 
WJEJ Hagerstown 
WBOC Salisbury 
MASSACHUSETTS 
WORL Boston (D) 
WALE Fall River 
WTYM Springfield (I 
WESX Salem 
WCCM Lawrence (D) 
WSBS Great Barring 

Pittsfield 



MllltY inn Arbor 

U S,IM II. ill.. h Uailiui' 

St. Joseph 
WKMH Detroit 
MliP.n Eseanaba 
WAMM Flint 

M MAX Grand lla|.i.l, I 

WHTC Holland 

vi I l..-, i. :.l . I' 

U M I X MiL.ki i.„n ill. 

MINNESOTA 

KAUS Austin 

M!\I\\ Itinkol.ii.lL-. 
UllMN IHiliil.li Sun. 'in 
\YELY Ely 
WEVE Eveleth 

KOZY Grand Hal.i.l. 
U'l'BG .Minneapolis 
K1VAD Wadena 



1VBHB Fitzgerald 




WJMB Brookhaven 
WROX Clarksdale 
W 7 0BI Columbus 
WJPR Greenville 
WJQS Jackson 
WELO Tupelo 
WQBO Vicksburg 
WBOB West Point 
WONA Winona (D) 

MISSOURI 

KHMO Hannibal 
KWOS Jefferson 
WMBH Joplin 
KBKO "" 



MONTANA 

KGI'X Sidney 
KVCK 



liGFW Kearney 
KLMS r 
KBBL Mc Cook i 



NEVADA 
KORK Las Vegas 
KBET 1 



NEW JERSEY 
WLDB i 
WSNJ Bridgeton 



NEW MEXICO 

KALG Alamagordo 
KHAM Albuqi 
KSVP 

K\raV Uohlis 



Johnsbury 
WFHGBrlstol 

IM'flV I luiilnlti-uillr. 

WCVA Culpener 

WDVA Danvillo 

WAGE Leesburg 

u Mint Lynchburg 

WLOW Norfolk 

U"SS\ Petersburg 

WLEB Richmond 

WRIS Roanoke (D) (Dual) 

WLPM Suffolk 

WAYB Waynesboro 

WASHINGTON 

I. r.k'.v Aberdeen 
KPVG P., 11 Ingham 
KELA Centralla-Ohehalu 
KCVL Colvilie 
KSBM Moses Laie 
KGY OlymPia 
KAYO Seattle 
KLYK Spokane 
KLOQ Yakima 



WKOY Blueileu 
WTiP Charlesto 



WSLB Ogdensburg 
WLUY Plattsburgh 
WJMK Syrac 
WKAL Ull.a 



NORTH CAROLIN 

WISE Asheville 
WAYS Charlotte 



WBBB Burlington (D) 

ivri.ll' Bcluii.nl rlcirlnlt.. 
'AG AI Elizabeth City 

I !,,,,.. u||. 

WFVG Fuquay Springs (D) 



11 sir Salisbury 

m.'Vi Wilmington 
WA1B Winston Salem 



WPLH Huntington (D) 
WLOG Logan 
WMON Montgomery 
WTAP Parkersburg 

I. ., .,: Iliri.iv, -'I 'I" 

WBTH Williamson 

WISCONSIN 
WHBY Appleton 
WGEZ Belolt 
WB1Z Eau Claire 
KFIZ Fond du Lac 
M.i I. :,f " nB !?,r„ 
WHSM Hay-ward (D) 
WC'MI JunesvlUe 
WISM Madison 

i.i ■ ■■! i 

... ri .Milwaukee (r>) 
WIBTJ Paynetto 
WRDB Beedsburg 
,1 ,..„. i, tie I-k. 
YVQMN Superior 



Rapids 




'Sounds Of The '60'$' Bears 
Significance At NBC in 1961 



By WILLIAM K. McDANIEL 
Exec. Vice President in Charge, NBC Radio Network 



THE year 1960 was one of the most signifi- 
cant in the history of NBC Radio. On 
January 4th of that year we broke sharply 
with a traditional broadcasting formula as 
old as the networks themselves and launched 
a new programming concept designed to 
meet the urgencies of our fast-changing 
times, as well as the stepped-up require- 
ments of our affiliate stations and the ad- 
vertisers. We called the new format "The 
Sound of the Sixties." 

Our new programming pattern was 
adapted after years of experimentation and 
exhaustive discussion with our affiliates. 
Faced with a decade which promised world- 
wide changes and news developments at a 
rate never before experienced, NBC Radio 
geared its programming accordingly. We 
dropped the out-moded "soap operas" and 
variety shows from the NBC schedule and 
built "The Sound of the Sixties" around 
such services as "Monitor" and "News on the 
Hour," adding "Emphasis" and expanding 
our schedule of sports, special events, infor- 
mation and public service programs. 

By the second quarter of 1960 the new 
format was proving its effectiveness in every 
way. For the first time in over eight years, 
the NBC Radio Network was in a profit 
position and a chain reaction of progress 
had set in. 

Because the new program structure was 
better designed to meet the needs of the 
NBC Radio affiliates, station clearances went 
up from an approximate 80% to an average 
of better than 95%. This increased adver- 
tiser acceptance, permitted rate increases 
and dramatically improved ratings, all of 
which in turn raised the payment of compen- 
sation to the stations and consolidated the 
network's profit position. At the year's end, 
NBC Radio had enjoyed its most successful 
twelve months since the early fifties— a full 
year in the black. 



As important as 1960 was as "the year 
of the breakthrough" for the NBC Radio 
Network, its bearing on 1961 is fully as 
significant. 

NBC Radio entered the New Year in the 
black with a profit already guaranteed for 
the first quarter. By the middle of January, 
"News on the Hour" was sold out for the 
entire year and the Network had more busi- 
ness on the books for the second quarter 
than it has had for the last four years. 

Based on the solid foundation established 
during 1960, the NBC Radio Network plans 
to continue its expansion in the direction of 
news, special events, public information, 
public service and sports. (During 1960 NBC 
Radio broadcast special programs covering 
world crises in Cuba, the Congo, Algiers, 
Laos and the U.N.; the Conventions, Presi- 
dential Campaigns, the election and the In- 
auguration; the summer and winter Olympics 
and many other events of national interest.) 

In 1961 we plan to make even wider use 
of the NBC News Department's unexcelled 
facilities around the world. Immediate con- 
tact with all our affiliate stations will be 
maintained on a moment-to-moment basis 
through the use of the Hotline Control Box 
which NBC originated in 1956. 

Another major project during 1961 will 
be the introduction of new and timely fea- 
tures and production techniques into "Mon- 
itor." The "Monitor" service has become so 
universally recognized by affiliates and ad- 
vertisers alike that we feel it deserves our 
continuing special attention. 

The NBC Radio Network faces the year 
1961 with a programming format which has 
proved itself, meeting every test throughout 
the last year. As further evidence that the 
course we chose in January, 1960 was in 
tune with the times, others in the industry 
are beginning to move in the same direction 
NBC Radio pioneered over a year ago. 



222 



National 
Broadcasting Company, inc. 



30 Rockefeller Plaza, New York 20, N. Y. 

Telephone: Circle 7-8300 

Registered Telegraphic Address: NATBROCAST NEW YORK 



BOARD OF DIRECTORS 



David C. Adams 
John L. Burns 
John T. Cahill 
Elmer W. Engstrom 
Frank M. Folsom 
Harry C. Hagerty 
Mrs. Douglas Hcrton 
Harry C. Ingles 
Robert E. Kintner 



Paul M. Mazur 
Andre Meyer 
David Sarnoff 
Robert W. Sarnoff 
Walter Scott 
Lewis L. Strauss 
P. A. Sugg 
John K. West 



OFFICERS 

Robert W. Sarnoff Chairman of the Bd. 

Robert E. Kintner President 

David C. Adams Senior Exec. Vice President 

William R. McAndrew. . Executive Vice President 
William K. McDaniel. . Executive Vice President 

Aaron Rubin Executive Vice President 

Walter D. Scott Executive Vice President 

P. A. Sugg Executive Vice President 

Harry Bannister Vice President 

Lester Bernstein Vice President 

Hugh M. Beville, Jr Vice President 

Max E. Buck Vice President 

Eugene Burr Vice President 

Albert L. Capstaff Vice President 

Robert Close Vice President 

Jerry A. Danzig Vice President 

William N. Davidson Vice President 

Don Durgin Vice President 

Sydney H. Eiges Vice President 

Thomas E. Ervin Vice President 

William F. Fairbanks Vice President 

Edwin S. Friendly, Jr Vice President 

George Fuchs . .Vice President 

George A. Graham, Jr Vice President 

Joseph Goodfellow Vice President 

Lester Gottlieb Vice President 

Richard H. Graham Vice President 

Andrew L. Hammerschmidt Vice President 

Burton Hanft Vice President 

Jules Herbuveaux Vice President 

Felix Jackson Vice President 

B. Lowell Jacobsen Vice President 

Harold Kemp Vice President 

Thomas E. Knode Vice President 

David Levy Vice President 

George D. Matson Vice President 

Thomas C. McCray Vice President 

Thomas B. McFadden Vice President 



Thomas W. Sarnoff Vice President 

James A. Stabile Vice President 

Alfred R. Stern Vice President 

Robert L. Stone Vice President 

David Tebet Vice President 

William Trevarthen Vice President 

Raymond W. Welpott Vice President 

John K. West Vice President 

Lloyd E. Yoder Vice President 

John Q. Cannon Secretary 

William A. Williams Assistant Treasurer 

Paul B. Lynch , Assistant Secretary 

John V. Shute Assistant Secretary 

Raymond E. Simonds Assistant Secretary 

Gerald Gouldrup Assistant Secretary 

DEPARTMENTS 
EXECUTIVE 

Robert W. Sarnoff Chairman of the Bd. 

Robert E. Kintner President 

TREASURER'S 

Aaron Rubin Exec. V.P. b Treasurer 

Robert H. Barnaby. . Dir. Cap. Budg. & Off. Serv. 

Anthony J. Dente. . . .Mgr., Operating Budgets & 

Financial Evaluation 

St. Clair Marshall Dir. Tax Administration 

John McDermott Manager, Audits 

Richard J. Raburn Controller 

Charles J. Ochsenreiter. Mgr., Syst. & Data Proc. 

Randall R. McMillin Dir., Pchsg. & Materials 

Albert E. Walker Manager, Transportation 

William A. Williams Asst. Treasurer 

James White Dir. Accounting 

Engineering & Facilities 
Administration 

Andrew L. Hammerschmidt. .. .V.P., Engineering 
& Facilities Administration 

William A. Clarke Dir., Facilities Adm. 

Joseph J. Arnone. . . .Mgr., Design & Construction 

George M. Nixon Dir., Engineering Dev. 

Chester A. Rackey. . . .Dir., Facilities Engineering 

William S. Duttera Mgr., Allocations Engin'g 

James L. Wilson Dir. Adv. Plan. & Eng. 

Administration 
(Continued on Next Page) 



223 



NATIONAL BROADCASTING CO.z®Q&®®e&®&®&&z&&®®®&Q&&&&&&$®®&z 



(Continued from Page 223) 

Personnel 

B. Lowell Jacobsen V.P., Personnel 

Richard Connell Manager, Organization 

Planning & Mgt. Development 

H. 0. Lumb Director, Personnel 

George H. Fuchs Director, Labor Relations 

Dr. Bernard j. Handler Company Physician 



NBC Enterprises Division 

Alfred Stern Vice Pres., Enterpr. Div. 

Morris Rittenberg Dir., Domestic Entpr. 

Clifford W. Slaybaugh Director, 

International Enterprises 
William I. Schmitt Dir., Business Affairs 



OFFICE OF THE SENIOR 
EXECUTIVE VICE PRESIDENT 

David Adams Senior Exec. V.P. 



Planning and Research 

Hugh M. Beville V.P., Planning & Research 

Dr. Thomas E. Coffin Director, Research 

Allen R. Cooper Dir., Corporate Planning 

Irvin Sulds Dir. Medical Radio Oper. 



Law 

Thomas E. Ervin V.P. & General Attorney 

John V. Shute Asst. General Attorney 

Benjamin D. Raub Asst. General Attorney 

Howard Monderer Asst. Gen. Attorney, 

Washington 



California National Productions, 
Inc. 

633 Fifth Ave., New York 22, N. Y. 
(Wholly-owned Subsidiary) 

Alfred Stern Chairman of Board 



Public Information 

Sydney H. Eiges Vice President 

Ellis 0. Moore Director, Press & Publicity 

John H. Porter Director, Nat'l Advertising 

Alexander S. Rylander Director, Promotional 

Services 



WEST COAST 

3000 W. Alameda Ave., Burbank, Calif. 
THornwald 5-7000 

John K. West V.P., West Coast 

Thomas W. Sarnoff V.P., Administration 

Richard Graham Vice President, Law 

Fenton Coe Dir., Film Production 

Frank Gertz Mgr., Business Affairs Network 

Programs & Production 

Felix Jackson V.P., TV Network Pgms. 

Harold Kemp V.P., Nighttime Programs 

Joseph L. Kubin Asst. Controller 

Henry Maas Mgr., Traffic & Sales Svc. 

John W. Nelson Director, Daytime Programs 

Edward A. Rosenberg Mgr., Contract 

Administration 

Ralph F. Sbawhan Dir., Press & Publicity 

John H. Thompson Mgr., News 

Robert D. Thompson Mgr., General Services 

Oscar C. Turner. . . . Mgr., Personnel & Labor Rel. 

Richard C. Welsch Director, TV Prod. 

and Business Affairs 
Robert Wood Mgr., Continuity Acceptance 



Corporate Affairs 

Lester Bernstein Vice President 

Standards and Practices 

Ernest Lee Jahncke, Jr Director 

John A. Cimperman Director, Practices 

Carl Watson Dir., Continuity Accept. 

Doris Williams Coord., Stand, b Pract. 

Station Relations 

Harry Bannister V.P. for Station Rel. 

Thomas E. Knode V.P., Station Relations 

Donald J. Mercer Dir. of Station Rel. 

Sheldon Hickox, Jr.... Dir. Sta. Rel. West Coast 

Joseph Berhalter Station Rel. Regional Mgr. 

Anthony Cervini Station Rel. Regional Mgr. 

Paul M. Hancock . . . .Station Rel. Regional Mgr. 
William M. Kelley ...Station Rel. Regional Mgr. 
Raymond O'Connell . . . Station Rel. Regional Mgr. 
Paul Rittenhouse ....Station Rel. Regional Mgr. 



224 



^^^^^^^^^^^^^^^^^^^^^^^^^^ NATIONAL BROADCASTING CO. 



NBC OWNED STATIONS & 
NBC SPOT SALES 

P. A. Sugg... Exec. V.P., NBC Owned Stations b 

NBC Spot Sales 
Hugh F. Del Regno Dir., Business Affairs 

NBC Spot Soles 

Richard H. Close V.P., NBC Spot Sales 

Frederick T. Lyons Dir., Radio Spot Sales 

Frank DeRosa Mgr., Radio Spot Sales 

Central Office 

William Buschgen Mgr., Radio Spot Sales 

Detroit 
Louis P. Johnson. Mgr., Eastern Radio Spot Sales 

Edward H. Macaulay Mgr., Western Radio 

Spot Sales 

Dave Sco » '• -Mgr., New England Spot Sales 

Wilbur M. Frorom Mgr., New Business & 

Promotion 



NBC Owned Stations 
WNBC-WNBC-FM, New York 

30 Rockefeller Plaza, New York 20, N. Y. 
Circle 7-8300 

Theodore H. Walworth, Jr.. . . . . V.P., Gen. Mgr. 

George Dietrich Station Manager 

Broaddus Johnson, Jr Mgr., National Sales 

Joseph Murphy Mgr., Merchandising 

Steve White Program Mgr. 

Fred E. Acker Mgr., Business Affairs 

John R. Falk Mgr., Publicity 



WMAQ, WMAQ-FM, Chicago 

Merchandise Mart, Chicago 54 
SUperior 7-8300 

Lloyd E. Yoder. V.P. & General Mgr. 

John Keys Station Mgr, WMAQ 

Stephen J. Krasula Merchandising Mgr. 

Richard Johnson Program Manager 

Chet Campbell Dir. Adv., Promo & Press 

Maurene Hudgin Traffic 

K. Dan Anderson Mgr., Press Dept. 

Alfred L. Lewis Mgr., Business Affairs & 

Operations 



WRCV, Philadelphia 

1619 Walnut St., Phila. 
LOcust 4-3700 

Raymond W. Welpott V.P. & Gen. Mgr. 

Thomas Paisley Station Mgr. 

Arthur A. Watson Business Mgr. 

Mary Doyle Merchandising Mgr. 

Robert C. Benson Program Manager 

George Lenfest Dir. of Operations 



KNBC, KNBC-FM, San Francisco 

Taylor & O'Farrell Sts., San Francisco 2 
GRaystone 4-8700 

William Decker General Manager 

Richard H, Gravett Sales Manager 

jack Wagner Program Manager 

Bert Medar Business Manager 



WRC, WRC-FM, Washington 

4001 Nebraska Ave., Wash. 16 
EMerson 2-4000 

Joseph W. Coodfellow V.P. & Gen. Manager 

Harry A. Karr, Jr Station Manager 

William C. Grayson Program Mgr. 

Charlotte Walch Mgr., Adv., Prom. & Pub. 

William Callaway Business Mgr. 

WJAS-WJAS-FM, Pittsburgh 

1459 Crane Ave., Pittsburgh 20 

LOcust 3-5238 

Stephen Rooney General Manager 



RADIO NETWORK 

William K. McDaniel. . Exec. V.P., Radio Network 

George A. Graham, Jr V.P. & General Mgr. 

Albert L Capstaff V.P., Programs 

William F. Fairbanks V.P., Sales 

Jules Herbuveaux V.P. Cent. Sis. Div. 

Marion Stephenson Dir., Business Affairs 

Harry E. Hobbs Mgr., Eastern Sales 

Paul Mensing Mgr., Sales, Detroit 

David A. Engles Mgr., Western Sales 

Howard Gardner Mgr., Sales Development 

Robert C. Hitchens. .. . Mgr., Sales Presentations 
Ludwig W. Simmel. . . . Mgr., Sales Service & 

Traffic 

Robert Wogan Mgr., Program Operations 

Gerald M. Seller Dir., Radio Net. Fac. Ops. 



225 




M 





Week after week, NBC Radio Network continues to deliver the largest audience in 
radio today. No doubt about it, NBC's new (and widely imitated) brand of program- 
ming is what attracts today's listening public. Just look what's happened to NBC 
audiences since the new schedule went into effect. Monitor Sports — up 11%. Monitor 
News — up 24%. News On The Hour— up 14%. Emphasis — up 28%*. All of which may 
account for the fact that NBC now carries nearly half of all sponsored network time. 



idules.-A.C. Nie, 



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• • • • • •Statien Orders Its Own Facilities 



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229 



NBC Radio Network 




Officers And Personnel Of The 
Federal Communications Commission 



HEADQUARTERS: NEW POST OFFICE BUILDING, WASHINGTON Z5, D. C. 

Phone: Executive 3-3620 



newton x. n i no n 
Chairman 

Administrative Assistant: TEDSON J. MEYERS 

Legal Assistant: JOEL ROSENBLOOM 

Engineering Assistant: WILLIAM L. NORTH 

Confidential Assistant: GLORIA COE 

Commissioners 



ROSEL H. HYDE 

(Term Expires June 30, 1966) 

Legal Assistant— JAMES T. BARKER 

ROBERT E. LEE 

(Term Expires June 30, 1960) 

Legal Assistant — 

THOMAS J. DOUGHERTY 

Engineering Assistant — 

ROBERT G. WESTON 

FREDERICK W. FORD 

(Term Expires June 30, 1964) 

Legal Assistant — 

JOHN H. CONLIN 

Engineering Assistant — 

DANIEL JACOBSON 

Special Assistant — 

JAMES B. SHERIDAN 



ROBERT T. RARTLEY 

(Term Expires June 30, 1965) 

Legal Assistant— PHILIP S. CROSS 

Engineering Assistant — 
HORACE E. SLONE 

T. A. M. CRAVEN 

(Term Expires June 30, 1963) 

Legal Assistant— ROBERT M. KOTEEN 

Engineering Assistant — 
CLARENCE F. HEISTER 

JOHN S. CROSS 

(Term Expires July 1, 1962) 

Legal Assistant — 
LEONIDAS EMERSON 

Engineering Assistant — 
BRUCE S. LONGFELLOW 



Office of The Secretary 

BEN F. WAPLE, Acting Secretary 



INTERNATIONAL, TELECOMMUNICATIONS 
SETTLEMENTS DIVISION 

Charlotte S. Smith. Chief 

MALL & FILES DIVISION 
Clara A. Fairall, Chief 

DOCKETS DIVISION 

Jessie R. Blaine. Chief 



MINUTE DIVISION 

Annette E. Hutterly, Chief 

LIBRARY DIVISION 

Helen A. Clark, Chief 

TECHNICAL ASSISTANCE DIVISION 

Gordon Kent, Chief 



Office of Rearing Examiners 

JAMES D. CUNNINGHAM, Chief Hearing Examiner 
JAY A. KYLE, Assistant Chief Hearing Examiner 
HEARING EXAMINERS 
Basil P. Cooper Forest McClenning Charles J. Frederick 

Thomas H. Donahue H. Gifford Irion Millard F. French 

Annie N. Huntting Herbert Sharfman David I. Kraushaar 

Isadore Honig Elizabeth C. Smith Walther W. Guenther 

Ashe H. Ende 

Office of Opinions and Review 

DONALD J. BERKMEYER, Chief 
GEORGE K. ASHENDEN, Asst. Chief for Engineering 

Reviewing Attorneys 
Robert W. Geweke Edward J. McCormick, Jr. 

William Jensen David W. Warren, Jr. 

230 



^^^^^^^^^^^^^s FEDERAL COMMUNICATIONS COMMISSION 

Attorneys 
Fred B. Bartlett Eugene Kline Chester F. Naumowicz, Jr. 

Edward J. Becker Joseph A. Marino Walter L. Reitz, Jr. 

Morton L. Berfield Edward J. McCormick, Jr. Roy B. Russo 

Larry M. Berkow Edward C. McKenzie Sylvia B. Sternstein 

Judith Ann Grant Walter C. Miller Walter M. Strick 

Milton O. Cross Ronald K. Mundy Donald E. Ward 

Wallace E. Hutton 

Engineers 

Earl G. Coston Hideyuki Noguchi 

Accountant 

Charles S. Borum 

Office of Administration 

Executive Officer and Acting Budget Officer 

ROBERT W. COX 
Richard F. Solan, Administrative Assistant 

ADMINISTRATIVE SERVICES DIVISION ORGANIZATION AND METHODS DIVISION 

Paul H. Sheehy, Chief Lavelle W. Hughes, Chief 

BUDGET AND FISCAL DIVISION PERSONNEL DIVISION 

Robert W. Cox, Acting Budget Officer Gilbert H. Hatfield, Personnel Officer 

Division of Defense Coordination 

ALBERT A. EVANGELISTA, Chief 

Office of Reports and Information 

GEORGE O. GILLINGHAM. Chief 

Salina M. Lindo, Asst. Chief & Chief REPORTS BRANCH 

of Information Branch Eva O Melton 

Lily M. Marshall 
Barbara Bergeron 

Office of Chief Engineer 

EDWARD W. ALLEN. JR.. Chief Engineer 
Ralph J. Renton, Associate Chief Engineer 

FREQUENCY ALLOCATION A LABORATORY DIVISION 

TREATY DIVISION Edward W. Chapin, Asst. Chief Engineer 

William H. Watkins, Asst. Chief Engineer 

CONTROL OF ELECTROMAGNETIC 
TECHNICAL RESEARCH DIVISION RADIATION (CONELRAD) 

William C. Boese, Asst. Chief Engineer Kenneth W. Miller, 17. S. Supervisor 

Office of General Counsel 

MAX D. PAGLIN, General Counsel 
Associate General Counsel, Henry Geller 
Hilburt Slosberg, Asst. to General Counsel 

LITIGATION DIVISION LEGISLATION DIVISION 

Daniel Ohlbaum, Asst. General Counsel Gerald M. Cahill, Asst. General Counsel 

REGULATORY DIVISION ADMINISTRATIVE LAW & TREATIES 

Dee W. Pincock, Asst. Generdl Counsel Charles R. Escola, Asst. General Counsel 

Broadcast Bureau 

KENNETH COX, Chief 
JAMES O. JUNTILLA, Asst. to the Chief 

Attorney-Advisor (Vacancy) 
Estelle J. Bunn. Administrative Assistant 

BROADCAST FACILITIES DIVISION TV Applications Branch 

Wallace E. Johnson, Chief % amne J f aa £ y ' Chief 

Martin I. Levy, Asst. Chief vfSairf view rhi*i 

Aural New & Changed Facilities Branch hZSSS? %ivisifn' T 

Ralph H. Garrett. Chief Robert J. Rawson. Chief 

Existing Facilities Branch Thomas B. Fitzpatrick, Asst. Chief 

Harold L. Kassens, Chief RULES AND STANDARDS DIVISION 

Technical & Allocations Branch Hart S. Cowperthwait, Chief 

Donald C. Kanode, Chief Louis C. Stephens, Asst. Chief 

231 



FEDERAL COMMUNICATIONS COA4Mf55fON*M$®$e$e$®$$$$$$eee$e- 



ECONOMICS DIVISION 

Hyman H. Goldin, Chief 
Asst. Chief (Vacancy) 
Irwin Fine, Economist 
Arthur Schatzow, Economist 

RENEWAL AND TRANSFER DIVISIONS 

Joseph N. Nelson, Chief 
Transfer Branch 

Robert H. Alford, Chief 
Renewal Branch 

Edward J. Brown, Chief 
Control Section 

Melba Z. Templeman, Chief 
Ownership Section 

Mildred K. Roberts, Chief 



LICENSE DIVISION 

Clara M. Iehl, Chief 

Marguerite F. Hubbard, 

Asst. Chief 

TV Branch 
Marie W. Warren, Chief 

AM & FM Branch 

Quentin S. Proctor. Chief 

Miscellaneous Services Branch 

Chief (Vacancy) 

Records & Files 

Lillian T. Ricker, Chief 
Public Reference Room 

George N. Simcoe, Chief 

OFFICE OF NETWORK STUD1 7 

Ashbrook P. Bryant, Chief 



Complaints and Compliance Division 

JOHN C. HARRINGTON, Chief 
Leroy Schaaff, Asst. Chief 

Safety and Special Radio Services Bureau 

CURTIS B. PLUMMER, Chief 

Marshall S. Crr, Assistant Chief 

Kenneth L. Bergeron, Admin. Asst. 



LAW, ENFORCEMENT AND PROCEDURES 
OFFICE 

Irving Brownstein, Chief 

AVIATION DIVISION 

John R. Evans, Chief 

INDUSTRIAL DIVISION 

Daniel H. Arnold, Chief 



MARINE DIVISION 

William N. Krebs. Chief 

PUBLIC SAFETY AND AMATEUR DIVISION 

John McCue, Chief 

LAND TRANSPORTATION DIVISION 

Ivan H. Loucks, Chief 



Common Carrier Bureau 

JOHN J. NORDBERG, Chief 

BERNARD STRASSBURG, Assistant Chief 

Irene M. Durgin, Administrative Assistant 

Charles R. Makela, Field Coordinator 

Robert E. Stromberg, Chief, Office of Accounting Systems 

Betty Ferro, Chief, License Branch 



TELEPHONE DIVISION 

Sidney L. O'Guin, Chief 

TELEGRAPH DIVISION 

John R. Lambert, Chief 



INTERNATIONAL DIVISION 

Marion H. Woodward, Chief 

DOMESTIC RADIO FACILITIES DIVISION 

Arthur A. Gladstone, Chief 



COMMON CARRIER FIELD OFFICES 

New York, N. Y.. Rm. 604. 90 Church St.— Jack E. Buckley, Chief 
St. Louis, Mo., Room 334, 815 Olive St.— Henry G. Gothard, Chief 
San Francisco, Calif., 180 New Montgomery St.— Paul Summerhays, Chief 



Field Engineering and Monitoring Bureau 

©EORGE S. TURNER. Chief 

Frank M. Kratokvil. Assistant Chief 

John H. McAllister, Attorney -Advisor 

Francis Keefe, Adm. Asst. 



FIELD OPERATING DIVISION 

Frank M. Kratokvil, Chief 

INSPECTION & EXAMINATION DIVISION 

Paul H. Herndon, Jr., Chief 



ENGINEERING DIVISION 

Floyd W. Wickenkamp, Chief 

MONITORING DIVISION 

Irving L. Weston, Chief 



232 



^^^^^^^^^^^^^^^^F^DERAL COMMUNICATIONS COMMISSION 



District Offices and Engineers in Charge 



1. NATHAN A. HALLENSTEIN 
1600 Customhouse 

Boston 9, Massachusetts 
CApitol 3-6608 

2. (Vacancy) 

641 Washington St. 
New York 14, New York 
WAtkins 4-1000 

3. ROGER E. PHELPS 
1005 U. S. Customhouse 
Philadelphia 6, Pennsylvania 
MArket 7-6000 

4. HYMAN A. COHEN 
400 McCawley Bldg. 
Baltimore 2, Maryland 
PLaza 2-8460 

5. EDWARD BENNETT 
Room 402, Federal Building 
Norfolk 10. Virginia 
MAdison 2-4963 

6. ARTHUR T. CLINE, JR. 
718 Atlanta Nat'l Bldg. 
Atlanta 3., Georgia 
JAckson 2-4121 



Sub-Office 

JAMES H. MOREN 
214 P. O. Building 
Savannah. Georgia 
ADam 2-7602 

7. ARTHUR G. GILBERT 
312 Federal Building 
Miami 1, Florida 
FRanklin 9-3900 



12. 



Sub-Office 

JOHN W. CREWS 
1245 Seventh Ave. 
San Diego 1. California 
BElmont 4-6211 



Marine Office 

WILLIAM E. CLYNE 
356 W. 5th St. 
San Pedro. California 
TErminal 2-2389 

FRANCIS V. SLOAN 
323-A Customhouse 
San Francisco 26, California 
YUkon 6-4141 



13. (Vacancy) 

New U. S. Courthouse 
Portland 5. Oregon 
CApital 6-3361 

14. HERBERT H. ARLOWE 
806 Federal Office Building 
Seattle 4. Washington 
MUtual 2-3306 

15. ANDREW BAHLAY 
521 Customhouse 
Denver 2, Colorado 
KEystone 4-4151 

16. DONALD A. MURRAY 
208 Federal Court Bldg. 
St. Paul 2. Minnesota 
CApital 2-8011 

17. HAROLD W. BOURELL 
3100 Federal Office Bldg. 

Kansas City 6, Missouri 
BAltimore 1-7000 



Marine Office 

ALFRED L. RITTER, Marine Superv. 
201 Spradlin Bldg. 
Tampa 6, Florida 
Tel. 87-0661 

WILLIAM J. SIMPSON 
608 Federal Building 
New Orleans 12, Louisiana 
EXpress 2411 



Sub Office 

GEO. E. FRANKLIN 
419 U. S. Court House 
Mobile 10, Alabama 
MObile 2-3641 

EVERETT H. MARSHALL 
326 U. S. Appraisers Building 
Houston 11. Texas 
WAlnut 6-1906 



18. HAROLD D. HAYES 
826 U. S. Court House 
Chicago 4, Illinois 
HArrison 7-4700 

19. RICHARD J. COTTON 
1029 New Federal Building 
Detroit 26, Michigan 
WOodward 3-9330 

20. CAROLUS L. SPENCER 
328 P. O. Building 
Buffalo 3. New York 
Washington 1744 

21. PAUL R. FENNER 
502 Federal Bldg. 
Honolulu 13, Hawaii 
Tel.: 5-8831 

22. EUGENE W. KLEIN 
322 Federal Bldg. 
San Juan 13, P. R. 
SAn Juan 2-4562 



Sub-Office 

ERIC D. COBURN 
301 P. O. Building 
Beaumont, Texas 
TErminal 2-8141 

10. GERALD M. HOWARD 
708 Jackson St. 
Dallas 2, Texas 
Riverside 8-5611 

11. BERNARD H. LINDEN 

849 S. Broadway 

Los Angeles 14. California 

Richmond 9-4711 



23. HAROLD D. DeVOE 

Room 53, U. S. P. O. and Court House 
Anchorage, Alaska 
Tel.: 3-6464 

Sub-Office 

HAL S. WEIDNER 
6 Shattuck Bldg. 
Juneau, Alaska 
Juneau 6-1510 

24. ALFRED H. KLEIST 

718 Jackson Place, N. W. 
Washington 25, D. C. 
Executive 3-3620, ext. 229. 230 



233 



ROOM 

AT 
THE 
TOP 

Successful advertising 
campaigns feature spot 
atthetopof the list . . .the 
only medium that allows 
you to reach — with maxi- 
mum impact — the pro- 
spective customers you 
must reach, pinpointing 
only the markets you're 
in. Top advertisers get 
high return with low in- 
vestment and there's no 
waste. 

Scores of success stories 
in H-R's files attest to the 
sensational job spot ad- 
vertising does. 

Your nearest H-R man 
will be happy to give you 
a fast, first-rate fill-in. 



Teh 
Rep 



'We always send a man to do a man's job' 



Mb 
*> # • -7- «* *- • * • 

* «#•<•••♦ 

I • • • •JL5 • • 




1961 



STATION 
REPRESENTATIVES 



EXECUTIVE PERSONNEL 



BRANCH OFFICES 




EXPERIENCE 

Behind the brow of the pilot, knowledge won 
through years of experience . . . skill born 
of doing. 

In our business, too, 15 years' experience 
have given us a background that makes the 
time buyer's job easier . . . lessens the chance 
of costly errors. 

Such experience must be earned. And there's 
no substitute for it. 



AVERY-K1VODEL 

INCORPORATED 



New York Atlanta Dallas Detroit San Francisco Los Angeles Chicago Boston 



AIRSPOT SALES 

64 East Lake St n Chicago, III. 

Phone: STate 2-0460 

Vice President Joseph Kapps 

AIR-TIME SALES LTD . 

2149 Yonge St., Toronto, Ont., Can. 
Phone: HU 5-0746 

General Manager Michael J. Callahan 

Sales Manager John E. Tyrrell 

Office Manager Lynn Sorbie 

ALASKA RADIO & TV SALES 

c/o Weed Television 

579 Fifth Ave., New York 17, N. Y. 

Phone: PLaza 9-4700 

Manager : Roy Smith 

ALL-CANADA RADIO & 
TELEVISION, LTD. 

1000 Yonge St., Toronto, Ontario, Can. 
Phone: WAlnut 5-9361 

President J. S. MacKay 

General Manager Reo C. Thompson 

Mgr., Best. Svcs. Div P. N. Harricks 

Mgr., Radio Div R. F. Tait 

Mgr., Program Division D. C. Murray 

Mgr., TV Div Ross McCreath 

Branch Offices 

922 Dominion Square Bldg., Montreal, Que. 

Phone: UNniversity 1-5656 

Manager K. A. Baker 

706 Electric Railway, Chamber Bldg. 

Winnipeg, Manitoba 

Phone: WHitehall 2-6861 

Manager B. Pirie 

Taylor, Pearson & Carson Bldg. 

Calgary, Alberta 

Phone: AM 2-7691 

Manager. J. E. Cavanaugh 

1161 Melville St., Vancouver, B. C. 

Phone: MUtual 4-7461 

Manager J. E. Baldwin 

AM RADIO SALES COMPANY 

666 Fifth Ave., New York 19, N. Y. 

Phone: PLaza 7-4567 

President Donald H. McGannon 

Vice Pres. & Gen. Mgr W. H. Losee 

Branch Offices 

400 N. Michigan Ave., Chicago 14, 111. 

Phone: MOhawk 4-6555 

V.P., Midwest Mgr Jerry Glynn 

5939 Sunset Blvd., Los Angeles 28, Calif. 
Phone: HOllywood 5-0695 

Manager Ray L. Taylor 

950 California St., San Francisco 8, Calif. 
Phone: GA 1-0716 

Manager Frank A. Tessin, Jr. 

2161 Penobscot Bldg., Detroit 26, Mich. 

Phone: WOodward 5-2420 

Manager Walter A. Schwartz 



AVERY-KNODEL INC. 

720 Fifth Ave., New York 19, N. Y. 

Phone: PLaza 7-1800 

President Lewis H. Avery 

Exec. Vice-President., J. W. Knodel 

Vice-President Charles C. Coleman, Jr. 

V.P.'s Thomas J. White, Jr., 

Raymond Neihengen 

Secy., Treas Philip Schloeder, Jr. 

V.P., Asst. Treasurer John J. Tormey 

V.P., Asst. Sec Roger O. Sullivan 

Branch Office* 

2206 Prudential Plaza, Chicago 1, 111. 

Phone: WHitehall 4-6869 

Exec. V. P J. W. Knodel 

369 Pine St., San Francisco 4, Calif. 
Phone: YUkon 1-2345 

Pacific Coast Mgr., TV David B. Meblin 

3325 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-6394 

Pacific Coast Mgr., Radio W. E. Moore 

120 Marietta St., N.W., Atlanta 3, Ga. 
Phone: JAckson 3-2545 

Vice President Charles C. Coleman 

3010 Fidelity Union Tower, Dallas 1, Texas 
Phone: Riverside 7-7761 

Exec, in Charge Wallis Ivy 

2226 Guardian Bldg., Detroit 26, Mich. 

Phone: WOodward 1-9607 

Exec, in Charge Glenn W. Gilbert 

JAMES S. AYERS CO. 

702 Glenn Bldg., Atlanta, Ga. 
Phone: JAckson 5-0459 

President & Trea James S. Ayers 

Vice President Guy Vaughan Jr. 

Branch Office 

1512 Liberty Life Bldg., Charlotte, N. C. 

Phone: FRanklin 5-6146 

Vice President Guy Vaughan, Jr. 

C. K. BEAVER & ASSOCIATES 

2158 Union Ave. Bldg., Memphis, Tenn. 

Phone: BRoadway 5-5672 

Owner C. K. Beaver 

ELISABETH M. BECKJORDEN 

235 East 46th St., New York 17, N. Y. 

Phone: PLaza 5-4262 

CHARLES BERNARD CO., INC. 

730 Fifth Ave., New York 19, N. Y. 
Phone: Circle 6-7242 

President Charles Bernard 

Asst. to President Rita Scarf one 

Sales Manager H. Malcolm Stewart 

Promotion Director Leonard Kessler 

Branch Offices 

401 William Oliver Bldg., Atlanta 3, Ga. 

Phone: JAckson 4-0454 

General Mgr Harry J. Cannon 

New Howard Hotel, Baltimore 1, Md. 
Phone: LExington 9-1680 



237 





increased 
business 
is the 
Top 

Advertising 
Award 
for 
1961 

. . . and Spot Broadcasting can make the difference ! 

P ETERS, G RIFEIN, 'WOODWAHD, inc. 

Pioneer Station Representatives Since 1932 

NEW YORK • CHICAGO • DETROIT • ATLANTA • LOS ANGELES 
BOSTON • ST. LOUIS • DALLAS • FT. WORTH • SAN FRANCISCO 



^£^^^^^^^^^^^^35$^^^$ STATION REPRESENTATIVES 



General Manager Miss L. Wentworth 

6533 N. Sheridan Rd., Chicago 26, 111. 
Phone: ROgers Park 1-4340 

General Mgr Julian Portman 

672 S. Lafayette Pk., Los Angeles 5, Calif. 
Phone: DUnkirk 2-3200 

General Mgr Harlan Oakes 

260 Kearny St., San Francisco 8, Calif. 

Phone: EXbrook 7-4827 

General Mgr Ed Gamrin 

WALTER BIDDICK COMPANY 

1046 So. Olive St., Los Angeles 15, Calif. 
Phone: Richmond 9-8800 

Manager Guy Biddick 

Office Mgr Barbara McNey 

Traveling Rep Burt Zoul 

JOHN BLAIR & COMPANY 

717 Fifth Ave., New York 22, N. Y. 
Phone: PLaza 2-0400 

President John P. Blair 

Exec. Vice-Pres Arthur H. McCoy 

Stations Oper. Mgr ..Wells Barnett 

Vice-President Ward Dorrell 

Secretary-Treasurer Blake Blair 

Branch Offices 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: SU 7-2300 

Vice-President Thomas C. Harrison 

1617 Pennsylvania Blvd., Philadelphia, Pa. 
Phone: LOcust 8-0290 

Manager Henry Chadwick 

3460 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 7-1333 

Vice-President Carleton E. Coveny 

937 Paul Brown Bldg., St. Louis 1, Mo. 
Phone: CHestnut 1-5686 

Manager Carlos Reese 

617 Book Bldg., Detroit 26, Mich. 
Phone: WOodward 1-6030 

V.P., Manager . . Charles Fritz 

467 Rio Grande Nat'l Bldg., Dallas, Texas 
Phone: Riverside 1-4228 

Manager Frank Carter 

118 Newbury St., Boston, Mass. 
Phone: KE 6-1472 

Manager Ernest W. Kitchen 

101 Marietta St., Atlanta, Ga. 
Phone: JA 5-6482 

Vice-President Charles Dilcher 

3319 White-Henry-Stuart, Seattle, Wash. 
Phone: MAin 3-6270 

Manager John Burr 

155 Sansome St., San Francisco, Calif. 

Phone: YUkon 2-7068 

V.P., Manager Herbert Smith 

BLAIR TELEVISION ASSOCIATES, 
INC. 

717 Fifth Ave., New York 22, N. Y. 
Phone: PLaza 2-0400 

President John P. Blair 

Exec. V.P Richard L. Foote 

V.P. & Research Dir W. Ward Dorrell 

Dir. Sales Develop Martin Katz 

Adv. Mgr Paul Blakemore 

TV Research Opera Ruth Supiro 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 



Phone: FRanklin 2-3819 

Vice-Pres., Mgr Arthur C. Stringer 

3460 Wilshire Blvd., Los Angeles, Cal. 
Phone: DUnkirk 1-3811 

Manager David Lundy 

155 Sansome St., San Francisco, Cal. 
Phone: YUkon 2-7068 

Manager Ned Smith 

617 Book Bldg., Detroit 26, Mich. 
Phone: WOodward 1-6030 

Manager Gabriel Dype 

630 Paul Brown Bldg., St. Louis, Mo. 
Phone: GArfield 1-5262 

Manager Richard Quigley 

3028 Southland Center, Dallas 1, Tex. 
Phone: Riverside 1-4228 

Manager Steve Beard 

118 Newbury St., Boston 16, Mass. 
Phone: KEnmore 6-1472 

Manager Bruce Pattyson 

1613 Barnett Bank Bldg., Jacksonville, Fla. 
Phone: ELgin 6-5770 

Manager Harry Cummings 

3319 White-Henry-Stuart Bldg., Seattle, Wash. 

Phone: MAin 3-6270 
Manager John Burr 

BLAIR-TV, INC. 

717 Fifth Ave., New York 22, N. Y. 
Phone: PLaza 2-0400 

President John P. Blair 

Exec. Vice-Pres Edward P. Shurick 

Vice Pres., E. Sales Mgr.. .John P. Denninger 

V.P. & Research Dir W. Ward Dorrell 

Branch Offices 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-2300 

V. P., Manager Harry Smart 

155 Sansome St., San Francisco 4, Calif. 
Phone: YUkon 2-7068 

Manager Edward Smith 

3460 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DU 1-3811 

Manager David Lundy 

630 Paul Brown Bldg., St. Louis 1, Mo. 
Phone: GArfield 1-5262 

Manager Richard Quigley, Jr. 

617 Book Bldg., Detroit 26, Mich. 
Phone: WOoodward 1-6030 

Manager Gabe Dype 

3028 Southland Center, Dallas, Texas 
Phone: Riverside 1-4228 

Manager Steve Beard 

1613 Barnett Bank, Jacksonville, Fla. 
Phone: ELgin 6-5770 

Manager Harry E. Cummings 

118 Newbury St., Boston, Mass. 
Phone: KEnmore 6-1472 

Manager Bruce Pattyson 

White-Henry-Stuart Bldg., Seattle, Wash. 

Phone: MAin 3-6270 

Manager '. .John Burr 

BOGNER & MARTIN 

295 Madison Ave., New York 17, N. Y. 
Phone: MU 9-2586 

Exec, in Charge P. Bogner 

Sales Manager P. J. Bogner, Jr. 



239 



STATION REPRESENTATIVES t^&z®&&®®®®&z&&&®&z®&z®&&&®&&z®&2& 

Branch Offices THE BOLLING COMPANY, INC. 

411 Glenn Bldg., Atlanta, Ga. 247 Park Ave., New York 17, N. Y. 

Phone: MU 8-3988 Phone: YUkon 64545 

Exec, in Charge J. Whitehead President George W. BoUing 

435 N Michigan Ave., Chicago, 111. Treasurer Robert H. Boiling 

. P hone - SUpenor J-6048 President (TV Div.) G. Richard Swift 

Exec, in Charge C. G. O Neill, Jr. Pres< (Radio Div } G Wi u iam Boiling III 

GUY BOLAM Publicity, Prom. Dir John Falcetta 

American Sales and Servicing Agency Research Dir Nina Flinn 

Bedford, N. Y. Branch Offices 

Phone: 4-7280 435 N. Michigan Ave., Chicago 11, 111. 

President Guy Bolam Phone: WH 3-2040 

Vice President. ..... .. . . . . . .1. O'C. Bolam Manager Ralph Kelley 

too „ ,o ^ c at £"'i C V „ vv 1680 N - Vine St., Los Angeles 28, Calif. 

122 E. 42nd St., New York City 17, N. Y. pw . H0 llywood 2-6471 

Phone: MU 2-4500 Manager William Reittman 

GENE BOLLES COMPANY 5 Third St., San Francisco, Calif. 

510 Madison Ave., New York 22, N. Y. Phone: GA 1-6740 

Phone : ORegon 5-5058 Mgr John T. Coy 

President Gene Bolles 80 Boylston St., Boston 16, Mass. 

Vice Pres Florence F. Flick Phone : HU 2-0346 

Branch Offices Manager N. Walsh 

185 N. Wabash, Chicago 1, 111. Vaughn Bldg„ Dallas 1, Tex. 

Phone: STate 2-2368 Phone: RI 8-2172 

111 N. La Cienega Blvd., Beverly Hills, Calif. Manager Thomas R. Murphy 

Phone: OLympia 2-1313 2158 Union Ave. Bldg., Memphis 4, Tenn. 

166 Geary St., San Francisco, Calif. Phone: BRoadway 2-7503 

Phone : YUkon 6-0621 Manager Cecil K. Beaver 




AM RADIO SALES CO. 

GGG Fifth Ave. 9 New York 19. N.Y. 
Offices in Detroit 9 Chieago 9 
San Franciseo 9 and Los Angeles 
representing 

WMCA-NewYork 
WIND -Chicago 
KMPC—Los Angeles 
WCAR -Detroit 
WBZ -Boston 
KSFO—San Francisco 
KDKA -Pittsburgh 
KYW -Cleveland 
WLOli —Minneapolis 
KVI- Seattle 
WCKY— Cincinnati 
KEX- Portland 
WOWO-Fort Wayne 



240 



KMBC Building, 11th & Central Aves., 

Kansas City, Mo. 

Phone: GRand 1-7822 

Manager Eugene F. Gray 

2o4 £. Paces Ferry Rd., Atlanta, Ga. 
Phone: CEdar 3-0019 

Manager C. K. Beaver 

705 Olive St., St. Louis 1, Mo. 
Phone: CHestnut 1-4350 

Manager Eugene F. Gray 

260 Denver Club Bldg., Denver 2, Colo. 
Phone: CHerry 4-7463 

Manager Mary A. Brilev 

1761 1st Natl. Bldg., Detroit, Mich. 
Phone: WOodward 2-3524 

Manager Larry Gentile 

1102 Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone: FEderal 3-4747 

Manager James Bowden 

THE BRANHAM COMPANY 

360 North Michigan Avenue, Chicago 1, 111. 
Phone: CEntral 6-5726 

President Eugene F. Corcoran 

Vice President Lewis S. Greenberg 

Manager John Murphy 

Branch Offices 
99 Park Avenue, New York 16, N. Y. 



STATION REPRESENTATIVES 

Phone: MUrray Hill 24606 

Executive-in-Charge Joseph F. Timlin 

6-235 General Motors Bldg., Detroit 2, Mich. 
Phone: TRinity 1-0440 

Executive-in-Charge Fred A. Weber 

1005 Fidelity Union Life Bldg., Dallas 3, Tex. 
Phone: Riverside 8-5831 

Executive-in-Charge George Harding 

Rhodes-Haverty Bldg., Atlanta 3, Ga. 
Phone: JAckson 2-3025 

Executive-in-Charge Horace L. Ralls 

1223 Locust Bldg., St. Louis 1, Mo. 
Phone: CHestnut 1-6192 

Executive-in-Charge John Henderson 

1028 Sterick Bldg., Memphis 3, Tenn. 
Phone: JAckson 6-2344 

Executive-in-Charge Sidney L. Nichols 

2001 Liberty Life Bldg., Charlotte 2, N. C. 
Phone: EDison 2-8839 

Executive-in-Charge Bertram C. Finch 

703 Market Street, San Francisco 3, Calif. 
Phone: YUkon 2-2135 

Executive-in-Charge Peter Childs 

6399 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: OLive 3-6363 

Executive-in-Charge Norman E. Noyes 

496 N.E. 29th Terrace, Miami, Fla. 

Phone: FRanklin 9-4685 

Northwestern Bank Bldg., Minneapolis, 1, 




TELEVISION 
ADVERTISING 
REPRESENTATIVES, INC. 

«ee Fifth Ave., New York 19, 2V. Y. 
Offices in Detroit. Chicago, 
San Francisco, and Los Angeles 

Gives you 
more when 
you go to 
market 

Representing 

WBZ-TV-Boston NBC 
WJZ-TV -Baltimore ABC 
KDKA-TV- Pittsburgh CBS 
KYW-TV -Cleveland NBC 
KP1JL — San Francisco CBS 
The stations of 
the Westinghouse 
Broadcasting Co. 9 Inc. 



241 



STATION REPRESENTATIVES 

Minn. 

Phone: FEderal 2-6522 

Executive-in-Charge Robert L. Brockman 

BREEN & WARD 

400 Madison Avenue, New York 17, N. Y. 
Phone: PLaza 1-5075 

Manager Ed Breen 

Branch Offices 

2449 Larkin St., San Francisco, Cal. 

Phone: PRospect 5-2725 

Manager Frank Crennan 

Terminal Sales Bldg., Portland 5, Ore. 

Phone: CApital 8-5191 

Manager Quenton Cox 

MARY A. BRILEY 

2652 Bellaire, Denver 7, Colo. 

Phone: DU 8-2666 

President Mary A. Briley 

BROADCAST TIME SALES 

509 Madison Ave., New York 22, N. Y. 
Phone: MU 8-1910 

President Carl L. Schuele 

Exec. V.P Mort Bassett 

Exec. V.P Peter Theg 

V.P., Dir., Prom. & P.R Don Softness 

Vice President Norman Flynn 

Eastern Sales Mgr Sam Brownstein 

Dir. Sales Dev Paul Kinsley 

Administrative Asst Gail Thomas 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: State 2-1405 



Manager Earl Glickmac 

681 Market St., San Francisco 11, Calif. 
Phone: SUtter 1-8656 

Manager Ward Glenn 

286 Penobscot Bldg., Detroit, Mich. 

Phone: WOodward 5-7618 

1540 N. Highland, Los Angeles 28, Cal. 

Phone: HO 5-1755 

Manager James Lucas 

123 S. Broad St., Philadelphia, Pa. 

Phone: PE 5-3432 

Manager Paul O'Brien 

CLARKE BROWN COMPANY 

1507 Southland Center, Dallas 1, Texas 
Phone: Riverside 2-5148 

President Clarke R. Brown 

Vice President Jack Eisele 

Vice President C. C. Weed 

Branch Offices 

1182 West Peachtree N.W., Atlanta, Ga. 

Phone: TRinity 5-9539 

Manager Richard M. Walker 

3520 Montrose, Houston, Tex. 
Phone: Jackson 8-1601 

Manager Jack Eisele 

910 Roval St., New Orleans, La. 
Phone: JAckson 2-3917 

Manager Clarke Brown 

233 Guaranty Bank Bldg., Denver, Colo. 

Phone: TAbor 5-7585 

Manager John McGuire 



GILL-PERNA, Inc. 

RADIO and TV 
STATION REPRESENTATIVE 



NEW YORK— CHICAGO— DETROIT 
LOS ANGELES— SAN FRANCISCO— ATLANTA 



242 



BURN-SMITH CO., INC. 

19 W. 44th St., New York 36, N. Y. 
Phone: MU 2-3124-5 

Vice Pres.-Eastern Mgr C. Stanley Bailey 

Branch Offices 

307 N. Michigan Ave., Chicago 1, 111. 

Phone: CEntral 6-4437 

Pres.-Treasurer John A. Toothill 

672 S. Lafayette Pk. PI., Los Angeles, Calif. 
Phone: Dunkirk 2-3200 

Mgr Harlan G. Oakes 

260 Kearny St., San Francisco 8, Calif. 

Phone: EX 7-4827 

Manager Don N. Ferrull 

CANADIAN BCSTG. CORP.- 
NATIONAL SELECTIVE SALES 

English Stations: 

354 Jarvis St., Toronto 5, Ont. 

Phone: WAlnut 5-3311 

Sales Supervisor T. B. J. Atkins 

French Stations: Box 6000, Montreal, Que. 
Phone: UNiversity 6-2571 

Sales Supervisor W. E. Chevrier 

English Network Sales: 

Sales Director John R. Malloy 

Asst. to Sales Dir G. W. Regendanz 

TV Sales Manager W. F. Cooke 

Radio Sales Mgr R. S. Joynt 

Export Sales Mgr W. Weston 

Contract Svc. Spvsr Miss M. Rainboth 

Sales Prom. Spvsr H. F. Chevrier 

Branch Offices: 
701 Hornby St., Vancouver, B. C. 



STATION REPRESENTATIVES 

Phone: MUtual 4-0246 

Box 290, Edmonton, Alberta 

Phone: GA 4-8221 

541 Portage Ave., W., Winnipeg, Man. 

Phone: SPruce 4-2541 

Box 1045, Ottawa, Ontario 

Phone: CEntral 6-9541 

232 St. George St., Moncton, N. B. 

Phone: EVergreen 4-3366 

70 Bell Rd., Halifax, N. S. 

Phone: 2-8311 

Box 610, Corner Brook, Nfld. 

Phone: NEptune 4-3431 

CARIBBEAN NETWORKS, INC. 

20 West 43rd St., New York 36, N. Y. 
Phone: LOngacre 5-7840 

President A. M. Martinez 

Vice Pres Juan J. Cerna 

Sec, Treas Mildred R. Chafey 

CBS RADIO SPOT SALES 

485 Madison Ave., New York 22, N. Y. 
Phone: PLaza 1-2345 

V.P., Gen. Mgr Maurie E. Webster 

Sales Manager, N. Y Rlaph Glazer 

Client Relations Mgr George Arnold 

Branch Offices 

630 N. McClurg Crt., Chicago 11, 111. 

Phone: Whitehall 4-6000 

Sales Manager Thomas H. Peterson 

932 Fisher Bldg., Detroit 2, Mich. 

Phone: Trinity 2-5500 

Sales Manager Ralph Patt, Jr. 



HOWARD E. STARK 

BROKERS • FINANCIAL CONSULTANTS 
RADIO STATIONS • TELEVISION STATIONS 



More than a decade 

of Constructive Service 

to Broadcasters and 

the Broadcasting Industry 



50 East 58 Street 
New York 22, N. Y. 



ELdorado 5-0405 



243 



STATION REPRESENTATIVES &&Z&Z&&&&2&&&&&&&&Z&&&&&&Z&&&2&&&&Z 



Sheraton-Palace Hotel, San Francisco 5, Calif. 
Phone: Yukon 2-7000 

Sales Manager Joseph K. Marshall 

6121 Sunset Blvd., Hollywood 28, Calif. 
Phone: Hollywood 9-1212 

Sales Manager Roland McClure 

805 Peachtree St. N.E., Atlanta 8, Ga. 
Phone: TRinity 4-4407 

Sales Manager George P. Crumbley, Jr. 

1144 Hampton Ave., St. Louis 10, Mo. 

Phone: Mission 7-5500 

Sales Manager Eugene Myers 

CBS TELEVISION SPOT SALES 

485 Madison Ave., New York 22, M. Y. 
Phone: Plaza 1-2345 

V.P. & Gen. Mgr Bruce R. Bryant 

Eastern Sales Mgr.. .Theodore W. O'Conncll 

Business Manager Gerald E. Marrenoff 

Prom. Mgr. . . Joseph P. Dowling 

Dir., Sale Prom. & Res.. .William Hohmann 
Mgr., Sales Presentation. . .Daniel R. Kelly 

Dir., Client Relations John J. Kelly 

Dir., Info. Svcs Howard Berk 

Branch Offices 

630 N. McClurg Crt., Chicago 11, 111. 

Phone: Whitehall 4-6000 

Midwestern Sales Mgr Richard R. Loftus 

805 Peachtree Bldg. N.E., Atlanta, Ga. 
Phone: TRinity 5-6677 



"Successful 
Representation 
through 
Purposeful 
Salesmanship" 






DEVNEY I O CONN ELL, INCORPORA TED 

S TA Tl ON REP RES EN TA Tl VES 

535 FIFTH AVENUE, 

NEW YORK 17, NEW YORK 

NEW YORK I CHICAGO 

HOLLYWOOD / SAN FRANCISCO 



Manager George R. Swearingen, Jr. 

932 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Manager John S. Logan 

Sheraton-Palace Hotel, San Francisco, Calif. 
Phone: YUkon 2-7000 

Manager Robert H. Perez 

1313 N. Vine St., Los Angeles 28, Calif. 

Phone: HOllywood 9-1212 

Manager Samuel F. Hill, Jr. 

HENRY I. CHRISTAL CO., INC. 

579 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 84414 

President Henry I. Christal 

Vice-President & Gen. Mgr Irvin Gross 

Sales Manager Philbin S. Flanagan 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: CE 6-6357 

Manager Neil D. Cline 

1646 Russ Bldg., San Francisco 4, Calif. 
Phone: YU 2-1204 

Manager Richard E. Green 

1907 Book Building, Detroit 26, Mich. 
Phone: WOodward 3-2365 

Manager Joseph R. Spadea 

581 Boylston St., Boston 16, Mass. 
Phone: Copley 7-1180 

Manager Richard A. Keating 

972 Peachtree St. N.E., Atlanta, Ga. 



If your product is sold every day, 
it should be advertised every day; 
Radio is the every day salesman. 



Broadcast Time Sales 

. . . dedicated to radio 
time sales exclusively. 



244 



Phone: TR 5-9311 
Manager ..-. . . . Neal W. Robbins 

THOMAS F. CLARK COMPANY, INC. 

230 Park Ave., New York 17, N. Y. 
Phone: ORegon 9-5866 

Manager John H. Boyd 

Assistant Manager Madeleine E. Miklos 

Branch Offices 

35 E. Wacker Drive, Chicago, 111. 

Phone: STate 2-8196 

Manager Paul Elsberry 

685 Book Bldg., Detroit, Mich. 
Phone: Woodward 1-6036 

Manager Paul Pequinot 

401 William-Oliver Bldg., Atlanta, Ga. 
Phone : JAckson 4-0454 

Manager Harry Cannon 

166 Geary St., San Francisco, Cal. 

Phone: YUkon 6-1621 

Manager Don Pickens 

COLLEGE RADIO CORPORATION 

135 E. 42nd St., New York 17, N. Y. 
Phone: OXford 7-0890 

General Manager Robert R. Vance, Jr. 

Branch Offices 

730 S. Western Ave., Los Angeles 5, Calif. 

Phone: DUnkirk 7-4388 

Manager Robert Walker 

57 Post St., San Francisco 4, Calif. 

Phone: SUtter 1-5568 

Manager Allen S. Young 

CONTINENTAL RADIO SALES 

545 Fifth Ave., New York, N. Y. 
Phone: MUrray Hill 7-6865 

Manager R. Butche 

21st & Panama St., Philadelphia 3, Pa. 
Phone: LOcust 3-8139 

Manager S. Marshall 

228 No. La Salle St., Chicago, 111. 

Phone: FRanklin 2-2095 

Manager R. Olson 

DONALD COOKE INC. 

666 Fifth Ave., New York 19, N. Y. 
Phone: JUdson 2-2727 

President Donald Cooke 

Asst. to Pres Dorothy McLaughlin 

Branch Offices 

205 W. Wacker Dr., Chicago 1, 111. 

Phone: State 2-5096 

Manager Hooper Jones 

111 N. La Cienega Blvd., Beverly Hills, Cal. 
Phone: OLympia 2-1313 

Manager Lee F. O'Connell 

681 Market St., San Francisco, Calif. 
Manager Ted Hall 

F. T. CRENNAN & ASSOCIATES 

2537 Larkin St., San Francisco 9, Calif. 

Phone: PRospect 5-2725 

Exec, in Charge F. T. Crenmin 

HARRY E. CUMMINGS 

1402 Barnett Bank Bldg., 

Jacksonville 2, Fla. 

Phone: ELgin 6-5770 

Owner Harry E. Cummings 



STATION REPRESENTATIVES 

DAY-WELLINGTON, INC. 

904 Vance Bldg., Seattle 1, Wash. 
Phone: MUtual 2-6535 

President Del Day 

Sec.-Treas Gil Wellington 

Branch Office 

806 Wilcox Bld2., Portland, Ore. 

Phone: CA 6-3973 

President H. S. Jacobson 

DEVNEY-O'CONNELL INC. 

535 Fifth Ave., New York 17, N. Y. 
Phone: YUkon 6-4390 

President E. J. Devney 

Exec. Vice Pres Richard O'Connell 

Sales Manager Arthur O'Connor 

Branch Offices 

185 N. Wabash Ave., Chicago, 111. 

Phone: STate 2-5282 

Mid-West Manager John K. Markey 

5746 Sunset Blvd., Hollywood 28, Calif. 
Phone: HOllywood 2-4253 

General Manager Jim Gates 

681 Market St., San Francisco 3, Calif. 
Phone: EXbrook 2-1507 

General Manager Ted Hall 

100 Boylston St., Boston 16, Mass. 
Manager George Bingham 

DORA-CLAYTON AGENCY, INC. 

502 Mortgage Guarantee Bldg., Atlanta 3, Ga. 

Phone: JAckson 5-7841 
Operators Dora C. Cosse, Clayton J. Cosse 

BOB DORE ASSOCIATES 

420 Madison Ave., New York 17, N. Y. 
Phone: PLaza 3-8370 

N. Y. Office Robert Dore 

Branch Offices 

435 N. Michigan Ave., 

1817 Tribune Tower, Chicago, 111. 

Phone: 467-5997 

Clem O'Neill 

5746 Sunset Blvd., Hollywood, Calif. 

Phone: HOllywood 2-6989 

Jim Gates 

681 Market St., San Francisco, Calif. 

Phone: EXbrook 7-7457 

Dave Sandeberg 

ROBERT E. EASTMAN & CO., INC. 

527 Madison Ave., New York 22, N. Y. 
Phone: PLaza 9-7760 

President Robert E. Eastman 

Exec. V.P Richard C. Arbuckle 

Vice Pres Richard H. Schutte 

Vice Pres George C. Dubinetz 

Eastern Sis. Mgr Joseph P. Cuff 

Dir., Creative Sis James H. Fuller 

Branch Offices 

333 Nt Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-7640 

Exec. V.P Richard C. Arbuckle 

1043 Russ Bldg., San Francisco 4, Cal. 

Phone: YUkon 2-9760 

Vice Pres Richard H. Schutte 



245 



Station Representatives Association, Inc. 



By LEWIS H. AVERY 

President 



THE Station Representatives Association, 
Inc. was founded in September 1947, 
by a substantial group of radio representa- 
tives, for the sole purpose of promoting the 
use of radio advertising among advertisers 
and agencies, as well as protecting the 
welfare of the representative firms them- 
selves. Later the association was extended 
to include television representatives as well. 

Over the years, the association has been 
involved in a number of projects and ac- 
tivities beneficial to its members, their 
represented stations, and the rest of the 
radio and television industry. Listed below 
is a partial list of some of the major projects 
and activities with which the association 
has been identified: 

Successfully initiated action before the 
FCC to get the network spot representa- 
tion organizations out of the representa- 
tion business. 

Prepared and issued a Spot Radio Es- 
timator, which enabled agencies to deter- 
mine the cost of a spot campaign. 

Prepared and distributed a booklet titled 
"Spot Broadcasting Lets You Decide." 

Conducted spot radio clinics among sta- 
tions represented by member firms. 

Actively campaigned and established 
standards now almost universally accepted 
for television ID commercials. 

Established and carried out a Crusade for 
spot Radio Campaign. 

Instigated and actively campaigned for 
the formation of what is now TvB. 

Worked with the AAAA on the Nielsen 
coverage studies. 

Prepared and presented a slide presenta- 
tion on spot radio to agencies, advertisers 
and stations. 

Actively worked with NARTB Code Review 
Board on television code matters. 

Established a projection formula for use 
with the A. C. Nielsen coverage reports. 

Instigated a campaign and worked closely 
with the AAAA in establishing standards of 



art work in TV commercials. 

Established a system of reporting dollar 
volume figures in spot radio, whereby it was 
possible to estimate total dollar volume 
for all radio. 

Established a system for mailing to sta- 
tions, known as operations desk, which has 
been accepted and is being used by prac- 
tically every TV station in the business. 

Established a timebuyer and advertiser 
mailing list, which is currently maintained by 
SRA, and is regarded as one of the most 
up-to-date lists in the business. (4000 agency 
personnel; 100 advertisers). 

Prepared and distributed a booklet en- 
titled "The Story of the Spot Salesman and 
You" to all agencies, stations, government 
personnel and other interested individuals. 

Prepared and presented a slide presenta- 
tion titled "Prospects On A Silver Platter" 
to leading advertising agencies in New York 
and Chicago, as well as advertisers. 

Successfully established the "Silver Nail 
Time Buyer of the Year" Award, and the 
"Gold Key" award. (The award program has 
been enlarged to include the "Chicago Time 
Buyer of the Year" award.) 

Has actively campaigned against the bar- 
tering and brokeraging of time in both 
radio and television. 

Maintains a complete and up-to-date list 
of all representative firms and stations 
represented by them. 

Has devised new contract forms for both 
radio and television, and is currently con- 
ducting a campaign to establish these com- 
mon or standard forms in the business. 

A campaign started by SRA is currently 
under way to get stations to adopt a one 
rate policy. 

The Association presently has under way 
a project to establish a central source of 
information for competitive advertising on 
a current basis, as well as a campaign to 
enlarge samples and reduce the number of 
ARB and Nielsen reports. 



246 



211 N. Ervay Bldg., Dallas, Tex. 
Phone: Riverside 7-0095 

Manager Al Carrell 

915 Olive St., St. Louis, Missouri 

Phone: CEntral 1-6055 

Manager Robert R. Maier 

1680 N. Vine St., Los Angeles 28, Calif. 

Phone: HOllywood 4-7276 

Manager John A. Thackaberry 

1430 W. Peachtree St., N.W., Atlanta, Ga. 
Phone: 875-7418 

Manager William P. Marseilles 

1033 Book Bldg., Detroit 26, Mich. 

Phone: WOodward 5-5457 

Manager Frank Boyle 

ECKELS & COMPANY 

80 Boylston St., Boston, Mass. 
Phone: Liberty 2-6481 

Owner George R. Eckels 

Vice President Irvin E. Dierdorff, Jr. 

EVERETT-McKINNEY, INC. 

1270 Ave. of Americas, New York, N. Y. 
Phone: CO 5-4755 

President Max M. Everett 

Exec. Vice Pres Powell H. Ensign 

Secretary M. Jane Callahan 

Branch Offices 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: Superior 7-9052 

V.P. in Chg Thomas S. Buchanan 

111 La.Cienega Blvd., Beverly Hills, Cal. 
Phone: OLympia 2-1313 

Excc.-in-Charge Lee F. O'Connell 

681 Market St., San Francisco, Calif. 

Phone: EX 2-1507 

Exec.-in-Charge Ted Hall 

HUGH FELTIS & ASSOC. 

1102 Tower Bldg., Seattle 1, Wash. 

Phone: MAin 3-1868 

Owner Hugh M. Feltis 

Assocs John Mowbray, Doug Dove 

Branch Office 

806 Wilcox Bldg., Portland 4, Ore. 

Phone: CApitol 3-0151 

Exec.-in-Charge Howard S. Jacobson 

FINE MUSIC HI-FI BROADCASTERS 

8 West 40th St., New York 18, N. Y. 
Phone: BRyant 9-3576 

Vice President Joel B. Fairfax 

Secretary-Treasurer Kenneth C. Schwartz 

Branch Offices 

410 S. Michigan Ave., Chicago 5, 111. 

Phone: WAbash 2-1000 

Exec, in Charge Howard Grafman 

41 Sutter St., San Francisco 4, Calif. 

Phone: YUkon 1-1199 

Exec, in Charge Albert Chance 

FM UNLIMITED 

161 E. Erie St., Chicago 11, 111. 

Phone: SUperior 7-5262 

President Charles Kline 



STATION REPRESENTATIVES 

FORJOE-TV, INC. 

230 Park Ave., New York 17, N. Y. 
Phone: ORegon 9-6820 

President Joseph Bloom 

Sales Manager John White 

Asst. Sales Mgr Herb Hahn 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: DElaware 7-3504 

General Manager Robert Lazar 

6362 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HOllywood 2-1397 

Manager Joseph Rolfe 

681 Market St., San Francisco, Cal. 
Phone: Sutter 1-7569 

General Manager J. M. Pietila 

1371 Peachtree St., N.E., Atlanta, Ga. 
Phone: TRinity 5-0404 

General Manager Robert W. Jensen 

310 W. Glen Echo Rd., Philadelphia, Pa. 
Phone: CHestnut Hill 7-4510 

General Manager Mort Lowenstein 

1761 National Bank Bldg., Detroit 26, Mich. 

Phone: WOodward 2-3524 
General Manager Larry Gentile 

FOSTER & CREED, INC. 

414 Statler Office Bldg., Boston 16, Mass. 
Phone: HU 2-4845 

President William A. Creed 

Treasurer Robert C. Foster 

GILL-PERNA, INC. 

654 Madison Ave., New York 21, N. Y. 
Phone: TEmpleton 84740 

President Helen Gill 

Exec. Vice-Pres John J. Perna, Jr. 

Branch Offices 

75 E. Wacker Drive, Chicago, 111. 

Phone: Financial 6-9393 

Midwest Sales Mgr Walter Beadell 

2915 Book Bldg., Detroit 26, Mich. 
Phone: WO 2-7022 

Manager Daniel W. Bowen 

730 S. Western Ave., Los Angeles, Calif. 
Phone: DUnkirk 7-4388 

Manager Bambie C. Herrington 

57 Post St., San Francisco, Calif. 
Phone: Sutter 1-5568 

Manager Allan S. Young 

80 Boylston St., Boston, Mass. 
Phone: Liberty 2-6481 

Manager George Eckels 

William-Oliver Bldg., Atlanta, Ga. 

Phone: JAckson 4-0454 

Manager Harry J. Cannon 

GOOD MUSIC BROADCASTERS, 
INC. 

355 Lexington Ave., New York, N. Y. 
Phone: YUkon 6-2680 

Nat. Sales Mgr Herbert Groskin 

Manor Road, Philadelphia 28, Pa. 

Phone: IVyridge 2-6000 

President Raymond S. Green 

W. S. GRANT CO., INC. 

703 Market Street, San Francisco 3, Calif. 



247 



STATION REPRESENTATIVES &&$&&&&&&&&&&&&&&&&&&&&&&&&&&$&&&& 



Phone: EXbrook 2-6685 

President, General Mgr Dave Sandeberg 

Branch Offices 

730 5th Ave., New York 19, N. Y. 

Phone: PLaza 3-1433 

Manager C. Bernard 

15485 Jas. Couzens Blvd., Detroit 38, Mich. 
Phone: UNiversity 4-1074 

Manager Max Goldblatt 

75 East W acker Dr., Chicago 1, 111. 

H-R REPRESENTATIVES, INC. 

ALSO 

H-R TELEVISION, INC. 

375 Park Ave., New York 22, N. Y. 
Phone: PLaza 9-6800 

Pies. & Treas Frank M. Headley 

Exec. Vice Pies. & Sec. . .Frank E. Pellegrin 

Exec. Vice Pres Dwight S. Reed 

Vice Presidents James M. Alspaugh, 

Harold Lindley, Miss Avery Gibson 
Branch Offices 
35 East Wacker Drive, Chicago 1, 111. 
Phone: Financial 6-6440 

Exec. Vice President Dwight S. Reed 

321 Bush St., San Francisco 4, Calif. 
Phone: YUkon 2-5837 

Manager Hal Chase 

Equitable Bldg., Hollywood 28, Calif. 
Phone: HOllywood 2-6453 

V.P.-Gen. Mgr Harold Lindley 

1137 Northwestern Bank Bldg., 

Minneapolis, Minn. 

Phone: FEderal 8-7017 

Manager Terrence Hughes 

1182 W. Peachtree St., N.W., Atlanta, Ga. 
Phone: 872-7701 

Manager Bill McRae 

211 N. Ervay Bldg., Dallas, Tex. 
Phone: Riverside 8-6035 

Manager Robert Dalchau 

915 Olive St., St. Louis, Mo. 
Phone: OH 1-4193 

Manager Arthur D. Kelley 

1065 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 1-4148 

Manager Andrew M. Gent 

509 Grand Ave., Des Moines, la. 

Phone: ATlantic 2-0201 

Manager Donald G. Peterson 

ARTHUR H. HAGG & ASSOCIATES 

75 E. Wacker Dr., Chicago 1, 111. 

Phone: CEntral 6-7553 

President A. H. Hagg 

Manager K. W. Hagg 

Branch Offices 

366 Madison Ave., New York 17, N. Y. 

Phone: MU 2-8665 

Exec, in Charge P. Broderick 

P. 0. Box 182, Kansas City, Mo. 
Phone: COlfax 2-4694 

Exec, in Charge R. J. Anderson 

132 E. 30th St., Indianapolis, Ind. 
Phone: WAlnut 6-8214 

Exec, in Charge Robert D. Hagg 

3222 Center St., Omaha 5, Neb. 



Phone: JAckson 2620 
Exec, in Charge Howard W. Harvey 

THEO. B. HALL & COMPANY 

681 Market St., San Francisco 
Phone: EXbrook 2-1507 

Manager Ted Hall 

Branch Offices 

5746 Sunset Blvd., Hollywood 28, Calif. 

Phone: HOllywood 2-4253 

Manager Jim Gates 

35 E. Wacker Dr., Chicago 1, 111. 
Phone: STate 2-8196 

Manager Paul Elsberry 

1021 Wm. Oliver Bldg., Atlanta 2, Ga. 
Phone: JAckson 4-7008 

Manager Harry Cannon 

230 Park Ave., New York 17, N. Y. 
Phone: OR 9-5866 

Manager Jack Boyd 

Book Bldg., Detroit 26, Mich. 

Phone: WOodward 1-6036 

Manager Paul Pequinot 

JOS. A. HARDY & CO., LTD. 

2 Carlton St., Toronto, Ont., Can. 
Phone: EM 3-9433 

General Manager A. C. Harrison 

Branch Office 

2075 Mountain St., Montreal, Que. 

Phone: VI 2-1101 

Manager M. Legault 

HARRINGTON, RIGHTER & 
PARSONS, INC. 

415 Madison Ave., New York 17, N. Y. 
Phone: MU 8-7050 

President John E. Harrington, Jr. 

Vice Pres., Treas Volney Righter 

Vice Pres., Secy James O. Parsons, Jr. 

V.P., Research, Prom M. Rashbaum, Jr. 

VjP., Bd. Member John F. Dickinson 

Eastern Sales Mgr Arthur C. Elliot 

Branch Offices 

Tribune Tower, Chicago, 111. 

Phone: WHitehall 4-0510 

Executive-in-charge Carroll R. Layman 

235 Montgomery St., San Francisco, Calif. 
Phone: Sutter 1-4125 

Executive-in-charge .Franklin Dougherty 

1430 W. Peachtree St., Atlanta 9, Ga. 
Phone: TRinity 5-8458 

Executive-in-Charge Frank B. Rice 

80 Boylston St., Boston 16, Mass. 
Phone: Liberty 2-7537 

Executive-in-Charge Carter Knight 

Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 3- 0910 

Executive-in-Charge Kenneth L. Brown 

2975 Wilshire Blvd., Los Angeles, Calif. 

Phone: DU 5-4275 

Executive-in-Charge Byington F. Colvig 

JOE HARRY RADIO & TV STATION 
REPRESENTATIVE 

118 Tophill Rd., San Antonio, Tex. 

Phone: TAylor 6-8971 

Owners Joe Harry, Kay Harry 



248 



HERITAGE STATION REPS. 

(Div. of International Good Music, Inc.) 

1151 Ellis St., Bellingham, Wash. 

Phone: REgent 3-4566 

President Rogan Jones 

Vice Pres John D. Tuttle 

Sec.-Treas Catherine W. Jones 

Asst. Sec.-Treas Richard Kline 

Branch Office 

28 West 44th St., New York 36, N. Y. 

Phone: LO 3-2942 

Manager Fred Bernstein 

2917 Temple St., Los Angeles, Calif. 
Phone: DU 5-6401 

Manager William Baxley 

625 Market St., San Francisco, Calif. 
Phone: EX 7-2682 

Manager Charles Haddix 

288 Fisher Rd., Grosse Pte. Farms, 

Detroit, Mich. 

Phone: TU 5-0252 

Manager Larry Gentile 

610 Lloyd Bldg., Seattle, Wash. 
Phone: MAin 3-0620 

GEORGE P. HOLLINGBERY CO. 

Chairman of the Bd.. .George P. Hollingbery 

Vice-chairman F. E. Spencer, Jr. 

President (Radio) Fred Hague 

President (TV) Harry Wise, Jr. 

Branch Offices 

307 North Michigan Ave., Chicago 1, 111. 

Phone: DEarborn 2-6060 

Executive-in-Charge ..George P. Hollinghery 

V. P. Radio Frank McCarthy 

Sales Manager TV Warren Nelson 

500 Fifth Ave., New York 36, N. Y. 
Phone: OXford 5-5560 

Executive-in-Charge F. E. Spencer, Jr. 

President, Radio Fred F. Hague 

President, TV Harry H. Wise, Jr. 

V.P., Television John I. Peterson 

Director Sales Develop Edward R. Eadeh 

134 Peachtree St. N.W., Atlanta 3, Ga. 
Phone: JAckson 4-8081 

V.P., Exec.-in-Chg Richard N. Hunter 

500 Griswold St., Detroit 26, Mich. 

Phone: WOodward 1-3555 

Executive-in-Charge. .. .Joseph D. Payne, Jr. 

3325 Wilshire Blvd., Los Angeles, Calif. 

Phone: DUnkirk 5-2071 

Executive-in-Charge Harry W. Betteridge 

110 Bush St., San Francisco 4, Calif. 
Phone: YUkon 1-2110 

Exec.-in-Charge Roy S. Edwards 

211 N. Ervay, Dallas, Tex. 

Phone: Riverside 8-0057 

Executive-in-Charge George L. Pettett 



HAL HOLMAN COMPANY 

64 East Lake St.. Chicago 1, 111. 

Phone: FRanklin 2-0016 

Owner Hal Holman 



STATION REPRESENTATIVES 

Branch Offices 

535 Fifth Ave., New York 17, N. Y. 
Phone: YUkon 64390 

Manager Ed Devney 

<>381 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HOllywood 2-2351 

Manager Tracy Moore 

703 Market St., San Francisco 3, Calif. 

Phone: EXbrook 2-6444 

Manager Charles Morin 

GEORGE T. HOPEWELL, INC. 

101 Park Ave., New York 17, N. Y. 
Phone: LE 2-3783 

President George T. Hopewell 

General Manager Joseph S. Cannon 

Branch Offices 
Park Ave. Bldg., Detroit 26, Mich. 

Phone: WOodward 1-3822 

205 W. Wacker Dr., Chicago 6, 111. 

Phone: STate 2-5096 

111 N. LaCienega Blvd., Beverly Hills, CaL 

Phone: OL 5-8326 

1021 William Oliver Bldg., Atlanta, Ga. 

Phone: JAckson 4-7088 

BERNARD HOWARD & CO., INC. 

20 E. 46th St., New York 17, N. Y. 
Phone: OXford 7-3750 

President Bernard Howard 

Exec. Vice Pres Jack Davis 

Acct. Execs L. P. Smith, L. Wasserstein 

Branch Offices 

75 E. Wacker Dr., Chicago, 111. 

Phone: FI 6-9227 

Manager William Smutzer 

6381 Hollywood Blvd., Los Angeles, Calif. 
Phone: HOllywood 2-2351 

Manager Jerry Moore 

703 Market St., San Francisco, Calif. 
Phone: EXbrook 2-6444 

Manager Charles Morin 

1401 Peachtree St., N.E., Atlanta, Ga. 

Phone: TR 5-9403 

Manager Bernard Ochs 

DON HOWARD & CO. 

Del Rio, Texas 
Phone: PR 5-2431 

Owner R. Don Howard 

Branch Office 

Box 55, Nogales, Ariz. 

Manager L. Felix Arias 

HUNT, SCHARF REPRESENTATIVES, 
LTD. 

1030 W. Georgia St., Vancouver 5, B. C. 

Phone: MUtual 4-6277 

President John N. Hunt 

HARRY S. HYETT CO. 

630 Baker Bldg., Minneapolis 2, Minn. 
Phone: FEderal 9-7179 
Owner & President Harry S. Hyett 

INDIE SALES, INC. 

60 East 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 2-4813 

President Jack Koste 



249 



STATION REPRESENTATIVES *&&&&&&&&&&&&&&&&&&&$&&&&&&&&&&&&&& 



Branch Offices 

205 W. Wacker Dr., Chicago 6, 111. 

Phone: STate 2-5096 

111 N. La Cienega Blvd., Los Angeles 48, Cal. 

Phone: OLeander 5-8326 

Park Ave. Bldg., Detroit 26, Mich. 

Phone: WOodward 2-7298 

INTER-AMERICAN PUBLICATIONS, 
INC. 

41 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-0884 

President Argentina Ramos 

Treasurer Jose Oviedo 

INTERCONTINENTAL SERVICES, 
LTD. 

20 East 46th St., New York 17, N. Y. 
Phone: YU 6-0820 

President Harry M. Engel 

V.P., Sales Mgr John P. Barton 

V.P., Treas Jeanette F. Sytsma 

Branch Offices 

6331 Hollywood Blvd., Los Angeles, Calif. 

Phone: HO 2-2289 

Manager William L. Wallace 

155 Montgomery St., San Francisco, Calif. 

Phone: YU 6-5366 

Manager Frank Waters 

INTERPROVINCIAL BROADCAST 
SALES LTD. 

Suite 500, 199 Bay St., Toronto, Ont. 
Phone: EMpire 4-1197 

Exec. V.P., Gen. Mgr K. W. Davis 

Sales Manager R. A. S. Munro 

Promotion Dir., Compt R. A. Bishop 

Branch Office 

1117 St. Catherine St., W., Montreal, Que. 

Phone: Victor 9--5221 

Manager Lionel Morin 

THE KATZ AGENCY, INC. 

666 Fifth Ave., New York 19, N. Y. 

Phone: JUdson 2-9200 

Chr. of Board G. R. Katz 

President Eugene Katz 

Treasurer H. J. Grenthot 

V.P., Client Relations Edward Codel 

V.P., TV Sales Scott Donahue 

V.P., Research, Prom Dan'l Denenholz 

VJ\, Radio Sis Morris Kellner 

TV Sales Mgr Walter Nilson 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: MOhawk 4-7150 

Vice Pres. & Mgr Roy Miller 

TV Sales Mgr Alan Axtell 

Penobscot Bldg., Detroit 26, Mich. 
Phone: Woodward 3-8420 

Manager William W. Joyce 

1393 Peachtree St., N.E., Atlanta 9, Ga. 
Phone: TRinity 5-1627 

Manager Gregory Murphy, Jr. 

2006 Bryan St„ Dallas 1, Texas 
Phone: Riverside 1-4036 



Manager D. Rutledge 

Ru8s Bldg., San Francisco 4, Calif. 
Phone: DOuglas 2-7628 

Manager Stanley J. Reulman 

545 Wilshire Blvd., Los Angeles, Calif. 
Phone: WEbster 3-8171 

Manager Richard Hasbrook 

915 Olive St., St. Louis 1, Mo. 
Phone: CEntral 1-1868 

Manager James Muse 

2305 First Natl. Bank Bldg., 

Minneapolis, Minn. 

Phone: FEderal 3-6201 

Manager David Abbey 

ROBERT S. KELLER, INC. 

72 Barrow St., N. Y. 14, N. Y. 
Phone: WAtkins 4-6599 

President Bob Keller 

Branch Office 

205 W. Wacker Dr., Chicago 6, 111. 

Phone: STate 2-5096 

Manager Hooper Jones 

KENTUCKY RADIO SALES 

1420 Eastern Parkway, Louisville, Ky. 

Phone: GLendale 1-5045 

President Harry McTigue 

KETTELL-CARTER, INC. 

118 Newbury St., Boston 16, Mass. 

Phone: KEnmore 6-1966 

President Elmer Kettell 

Secy.-Treas Marjorie Carter 

KEYSTONE BROADCASTING 
SYSTEM, INC. 

527 Madison Ave., New York, N. Y. 
Phone: EL 5-3720 

President (Dir.) Sidney J. Wolf 

Exec. Vice-Pres Noel A. Rhys 

Vice-President Charles A. Hammarstrom 

Sr. Vice-Pres Edwin R. Peterson 

V.P.'s Wm. Bayer, Chas. A. Hammarstrom 

Secretary-Treasurer (Dir.) Arthur Wolf 

New York Office 

Exec. V.P Noel A. Rhys 

Vice-President Charles A. Hammarstrom 

Account Executive James S. Gessner 

Office Manager Patricia Ennis 

111 W. Washington St., Chicago, 111. 
Phone: STate 2-8900 

President Sidney J. Wolf 

Secretary-Treasurer Arthur Wolf 

Dir. of Station Relations. . .Charlotte Tucker 
Traffic Mgr., Prog. Dir.. . .Jane C. McFadgen 

Account Executives William Wolf, 

Edwin Peterson 

75 Post St., San Francisco 
Phone: SUtter 1-7440 

Account Executive Howard P. Taylor 

3142 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 3-2910 

Vice-President William Bayer 

Account Executive Henry G. Eschen 

612 Penobscot Bldg., Detroit, Mich. 

Phone: WOodward 2-4505 

Director E. R. Peterson, Jr. 



250 



A. LEWIS KING 

405 Lexington Ave., New York 19, N. Y. 

Phone: MUrray Hill 2-9265 

President A. Lewis King 

NONA KfflBY CO. 

518 Statler Bldg., Boston 16, Mass. 
Phone: HUbbard 2-6117 

President Nona Kirby 

Vice President Kay Chille 

BOMAR LOWRANCE & ASSOC, 
INC. 

710 Peachtree St., Atlanta 8, Ga. 
Phone: TRinity 6-6776 

President Bomar A. Lowrance 

Vice President Clyde L. Clem 

Branch Offices 

Fidelity Union Life Bldg., Dallas, Tex. 

Phone: Riverside 2-8206 

Vice President Robert F. Keefe 

LUSTER ASSOCIATES 

1697 Broadway, New York, N. Y. 

Phone: Circle 6-1952 

President Betty Luster 

JACK MASLA & COMPANY, INC. 

40 East 49th St., New York 17, N. Y. 
Phone: PLaza 3-8571 

President Jack Masla 

Vice President Allan S. Kramer 

Branch Offices 

75 E. Wacker Dr., Chicago, 111. 

Phone: CEntral 6-7974 

Manager Donald A. Wolff 

249 Pine St., San Francisco, Calif. 
Phone: EXbrook 7-6187 

Manager Alan Torbet 

1213 N. Highland Ave., Los Angeles, Calif. 
Phone: HOllywood 2-4939 

Manager Frank W. Crane 

11th & Central, Kansas City, Mo. 
Phone: GRand 1-7822 

Manager Eugene F. Gray 

705 Olive St., St. Louis, Mo. 

Phone: CHestnut 1-4350 

Manager Eugene F. Gray 

DAREN F. McGAVREN CO., INC. 

60 East 56th St., New York 22, N. Y. 
Phone: PLaza 1-4650 

President Daren F. McGavren 

Exec. V.P., Sis. Mgr Ralph Guild 

Branch Offices 

110 Sutter St., San Francisco, Cal. 

Phone: Yukon 64112 

Manager Cy Ostrup 

35 E. Wacker Dr., Chicago, 111. 
Phone: FRanklin 2-1370 

Manager Edward Argow 

1216 Dime Bldg., Detroit, Mich. 
Phone: WO 2-1370 

Manager Robert Mahlman 

1741 Ivar Ave., Los Angeles, Cal. 

Phone: HOllywood 6-6146 

Manager Walter Lake 



STATION REPRESENTATIVES 

McGAVREN, TV, INC. 

60 E. 56th St., New York 22, N. Y. 
Phone: PLaza 1-4650 

President Daren F. McGavren 

Exec. V.P Ken Johnson 

Sales Mgr Roger Hudson 

Branch Offices 

35 E. Wacker Dr., Chicago, 111. 

Phone: FR 2-1370 

Manager Ed Gardner 

1216 Dime Bldg., Detroit, Mich. 
Phone: WO 2-1370 

Manager Robert Mahlman 

110 Sutter St., San Francisco, -Calif. 
Phone: YU 6-4112 

Manager Cy Ostrup 

1741 Ivar Ave., Los Angeles, Calif. 
Phone: HOllywood 6-6146 

Manager Jack Davis 

915 Olive St., St. Louis, Mo. 

Phone: CH 1-5201 

Manager John Walker 

IOHN L. McGUIRE & CO. 

233 Guaranty Bank Bldg., Denver 2, Colo. 

Phone: TAbor 5-7585 
Owner John L. McGuire 

MEDIA REPRESENTATIVES, INC. 

630 Fifth Ave., New York 20, N. Y. 

Phone: PL 7-0638 

Manager Edwin Seymour 

THE MEEKER COMPANY, INC. 

521 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-2170 

President Robert D. C. Meeker 

V.P., Chg. of Sales Charles E. Standard 

Dir., Station Relations Robert L. Dudley 

Acct. Executives John B. Dalton, 

Claude E. Piano, Arthur W. Scott, John C. 
Kriete 

Research & Prom. Dir Martin Mills 

Office Manager Dottie Phillips 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: CE 6-1742 

Vice-president Carl Jewett 

Office Manager Marjorie Ermitage 

55 New Montgomery, San Francisco 5, Calif. 
Phone: YU 6-4940 

Vice President Edgar B. Filion 

Manager Don Pontius 

Office Manager Lucille Riggs 

6362 Holywood Blvd., Los Angeles 28, Cal. 
Phone: HOllywood 2-6501 

Manager Don Palmer 

Office Manager Tarly Sheehan 

CLYDE MELVILLE CO. 

904 Tower Petroleum Bldg., Dallas 1, Tex. 

Phone: Riverside 8-5239 
Pres Clyde Melville 

MICHIGAN SPOT SALES, INC. 

15001 Michigan Ave., Dearborn, Mich. 

Phone: Tiffany 6-2362 

President Charles J. Sitta 



251 



STATION REPRESENTATIVES 

MID-AMERICA SPOT SALES 

P. 0. Box 4833, Kansas City 9, Mo. 

Phone: WEstport 1-3322 

Owner Ralph Meador 

Sales Jock Beretta 

Branch Office 

P. 0. Box 358, Lexington, Mo. 

Phone: ALpine 9-3232 

Exec, in Charge Ralph Meador 

ART MOORE & ASSOC, INC. 

Jones Bldg., Seattle, Wash. 

Phone: MU 2-3377 

President Art Moore 

TRACY MOORE & ASSOC. 

6381 Hollywood Blvd., Hollywood 28, Cal. 
Phone: HOllywood 2-2351 

Owner Tracy Moore 

Sales Manager Jerome A. Moore 

Branch Office 

703 Market St., San Francisco, Calif. 

Phone: EXbrook 2-6444 

Manager Charles E. Morin 

PAUL MULVIHILL & COMPANY, 
LTD. 

77 York St., Toronto, Ont., Can. 

Phone: EMpire 3-8814 

President Paul Mulvihill 

NATIONAL TIME SALES 

122 E. 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-4500 

Gen. Sales Manager Arthur Gordon 

Sales Promotion Dir Al Alperton 

Asst. Sales Mgr Warren Shuman 

Branch Offices 

672 S. LaFayette Park PL, L. A. 57, Calif. 

Phone: DU 2-3200 

Exec.-in-Charge Harlan Oakes 

260 Kearny St., San Francisco, Calif. 
Phone: EXbrook 7-4827 

Exec-in-Charge Ed Gamrin 

1401 Peachtree St. N.E., Atlanta, Ga. 

Phone: TRinity 5-9403 

Executive-in-Charge Barney Ochs 

NBC SPOT SALES 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone: Circle 7-8300 

V.P., Spot Sales Richard H. Close 

Adm., Represented Stas Alan Ewald 

East. Radio Sales Mgr Lewis Johnson 

Director, Radio Sales Fred Lyons 

New Bus., Prom. Mgr Wilbur Fromm 

Eastern TV Sales Mgr Jack Ryan 

Sales Service Mgr Caroline Wynkoop 

Director, TV Sales Edwin Jameson 

Branch Offices 

Merchandise Mart, Chicago 54, 111. 

Phone: SUperior 7-8300 

Central Radio Sales Mgr Frank DeRosa 

Central TV Sales Mgr Frank Mangan 

Sunset & Vine, Hollywood 28, Calif. 
Phone: THornwall 5-7000 



W. Div. Mgr. Radio Doty Edouarde 

W. Div. Mgr. TV Walt Davison 

Taylor & O'Farrell Sts., San Francisco 2, Cal. 
Phone: GRaystone 4-8700 

W. Div. Mgr. Radio Ed Macaulay 

TV Salesmen R. Anderson, Ken Fuller 

Penobscot Bldg., Detroit, Mich. 
Phone: WOodivard 1-1610 

Radio Sis. Rep Wm. Buschgen 

TV Sales Representative John C. Treaty 

710 Peachtree St. N.E., Atlanta, Ga. 
Phone: TRinity 6-3726 

Sales Representative Bomar Lowrance 

Fidelity Union Life Bldg., Dallas, Tex. 
Phone: Riverside 2-8206 

Sales Representative Robert Keefe 

1422 New Britain Ave., W. Hartford 10, Conn. 

Phone: ADams 2-9188 
New Eng. Sis. Rep David Scott 

NEW ENGLAND SPOT SALES, INC. 

401 Statler Office Bldg., Boston 16, Mass. 
Phone: HAncock 6-2920 

Pres. & Gen. Mgr Charles Bell, Jr. 

Vice President • • .Harold Thomas 

Branch Office 

91 Indian Hill Rd., Newington, Conn. 

Phone: MOhawk 6-2530 

HARLAN G. OAKES & ASSOCIATES 

Rm. 304, Taft Bldg., Hollywood & Vine, 
Hollywood 28, Cal. 
Phone: HO 4-7395 

Managers Harlan Oakes, Hugh Wallace 

Branch Offices 

166 Geary St., San Francisco 8, Cal. 

Phone: EX 7-4827 

Manager Don Pickens 

122 E. 42nd St., New York, N. Y. 

Phone: MUrray Hill 2-4500 

Manager Arthur Gordon 

THE BERNARD I. OCHS CO. 

1401 Peachtree St., N.E., Atlanta 9, Ga. 

Phone: TRinity 5-9403 

Owner Bernard I. Ochs 

LEE F. O'CONNELL CO. 

Ill N. La Cienega Blvd., Beverly Hills, Calif. 
Phone: OLympia 2-1313 

President Lee F. O'Connell 

Branch Office 

681 Market St., San Francisco 5, Calif. 

Phone: EX 2-1507 

Manager Theodore B. Hall 

OHIO STATIONS 
REPRESENTATIVES 

203 Fidelity Bldg., Cleveland 14, O. 

Phone: SUperior 1-0036 

General Manager Leonard F. Auerbacfc 

PAN AMERICAN BROADCASTING 
CO. 

380 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-4500 

Exec. Vice Pres Eugene Bernald 



252 



^^s^^^^^^^^^^^^^^^^s^es^ STATION REPRESENTATIVES 



Sales Manager Arthur Gordon 

Sales Prom Al Alperton 

Branch Offices 

672 S. Lafayette Pk. PL, Los Angeles 5, Calif. 

Phone: DU 2-3200 

Executive-in-charge Harlan Oakes 

260 Kearny St., San Francisco, Calif. 

Phone: EXbrook 74827 

Executive-in-Charge Ed Gamrin 

JOHN E. PEARSON CO. 
JOHN E. PEARSON TV INC. 

405 Park Ave., New York 22, N. Y. 
Phone: PLaza 1-3366 

President John E. Pearson 

V.P.'s William M. Wilson, 

Raymond A. Henze, Jr., A. Russell Walker, 
Jr. 

Acct. Exec Mortimer Coley 

Secretary Roslyn Arison 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: State 2-7494 

Manager Robert Flanigan 

1901 W. 8th St., Los Angeles 5, Calif. 
Phone: Dunkirk 5-5084 

Manager Clark Barnes 

58 Sutter St., San Francisco 4, Calif. 
Phone: DOuglas 2-7159 

Manager John Palmer 

511 N. Akard Bldg., Dallas, Texas 
Phone: Riverside 7-3723 

Manager Allen Hundley 

1371 Peachtree St., Atlanta, Ga. 

Phone: TRinity 5-6644 

Manager Jon Farmer 

PETERS, GRIFFIN, WOODWARD, 
INC. 

250 Park Ave., New York 17, N. Y. 
Phone: YUkon 6-7900 

President H. Preston Peters 

Exec. V.P Russel Woodward 

V.P.-Radio Robert H. Teter 

Vice Pres.-TV Lloyd Griffin 

V.P., Treas Jones Scovern 

V.P., Dir. Sales TV Dev.. . .Geo. C. Castleman 

V.P., Radio Sales Mgr John A. Thompson 

Sales Develop., Radio G. Luds Richards 

Asst. V.P., TV Prom. Mgr Lon King 

Sales Mgrs., TV Arthur E. Muth, 

Chas R. Kinney 

Dir. Radio Prom Vincent C. Piano 

Branch Offices 
Prudential Plaza, Chicago 1, Illinois 
Phone: FRanklin 2-6373 

Vice Pies John A. Cory 

V.P., Midwest Sales Mgr. (Radio) . .A. Bagge 

V.P., Midwest Sales Mgr. (TV) ...W. Tynan 

1372 Peachtree St., N.E. Atlanta, Ga. 

Phone: TRinity 5-7763 

Radio Sales William O. Jones 

Asst. V.P. TV Sales Mgr.. .William J. Stubbs 

Penobscot Bldg., Detroit 26, Mich. 

Phone: WOodward 1-4255 



Vice Pres William W. Bryan 

TV Sales Louis J. Hummel, Jr. 

406 West 7th St., Forth Worth, Texas 
Phone: Edison 6-3349 

TV Sales W. Hal Thompson 

Fidelity Union Life Bldg., Dallas, Tex. 

Phone: Riverside 7-2398 

5455 Wilshire Blvd., Los Angeles 36, Calif. 

Phone: WEbster 8-3585 

Vice President Hal W. Hoag 

TV Sales John P Haskell 

1375 Russ Bldg., San Francicsco 4, Cal. 
Phone: YUkon 2-9188 

V.P. for TV John B. Sias 

Radio Sales Edward F. McLaughlin, Jr. 

EDWARD PETRY & CO., INC. 

3 East 54th St., New York 22, N. Y. 

Phone: MUrray Hill 8-0200 

Radio Division 

Board Chairman Edward Petry 

President Edward E. Voynow 

Exec. Vice-Pres Martin L. Nierman 

Vice President in Chg Ben H. Holmes 

Eastern Sales Mgr Martin Percival 

Sales Prom. Mgr William Steese 

TV Division 

Exec. Vice President Martin L. Nierman 

V.P., Sales Prom. Mgr.. Robert L. Hutton, Jr. 

Eastern Sales Mgr Edward C. Page 

Marketing Mgr William B. Rohn 

Branch Offices 

400 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-0011 

President Edward E. Voynow 

V.P., Sales Mgr. (TV) Louis A. Smith 

Sales Mgr. (Radio) William P. Pipher 

645 Griswold St., Detroit 26, Mich. 

Phone: WOodward 3-0125 

Sales Managers. .William Cartwright (AM) 

Bruce Mayer (TV> 

1375 Peachtree St., N.E., Atlanta 9, Ga. 

Phone: 875-8547 

Sales Mgrs Joseph Sierer (AM> 

Richard Hughes (TV* 
Russ Bldg., San Francisco 4, Cal. 
Phone: YUkon 2-3631 

Sales Managers Lloyd McGovern (AM) 

George Ledell (TV) 
3424 Wilshire Blvd., Los Angeles 5, Calif- 
Phone: DUnkirk 8-1143 

Sales Mgrs Garry Hollihan (AM) 

L. D. Larimer (TV> 
915 Olive St., St. Louis 1, Mo. 
Phone: CHestnut 1-7191 

Sales Mgrs Bill Oldham (AM), 

Junius Zolp., Fred Johnson (TV) 
801 Statler Bldg., Boston 16, Mass. 
Phone: HUbbard 2-6440 

Sales Mgrs Frank Howard (AM) 

William D. Walsh (TV) 
211 N. Ervay Bldg., Dallas 1, Tex. 
Phone: Riverside 1-9454 

Sales Mgrs David C. Milam (AM), 

Robert Miller (TV) 



253 



STATION REPRESENTATIVES ^^^^^^^^^^^^^^^^^^^^^^^^^^^ 



PHILADELPHIA SPOT SALES 

310 Glen Echo Road, Phila., Pa. 

Phone: CH 7-4510 

President Morton Lowenstein 

RADIO REPRESENTATIVES, LTD. 

76 St. Clair Ave. W., Toronto 7, Ont., Can. 
Phone: WAlnut 4-0727 

President T. Ferris 

Vice President. A. A. Murphy 

RADIO TIME SALES (ONTARIO) 
LTD. 

147 University Ave., Toronto, Ontario 
Phone: Empire 6-5471-2 

General Manager .N. D. Brown 

Sales Mgr Alex E. Bedard 

RADIO-TV REPRESENTATIVES, INC. 

7 East 47th St., New York 17, N. Y. 
Phone: MU 8-4340 

Board Ghairman Harry Goodman 

President Peggy Stone 

Exec. Vice President Thomas Carroll 

Vice President, New Bus.. .Fred L. Bernstein 

Vice President Ed Nickey 

Branch Offices 

75 E. Wacker Dr„ Chicago 1, 111. 

Phone: FI 6-0982 

General Manager Edward Nickey 

Dir. of Station Rel Sy Thomas 

111 No. LaCienega Blvd., Beverly Hills, Calif. 
Phone: OL 5-7597 

Manager Lee O'Connell 

681 Market St., San Francisco, Calif. 
Phone: EX 2-1507 

Manager Ted Hall 

507 Statler Office Bldg., Boston 16, Mass. 
Phone: HO 2-6117 

Manager Nona Kirby 

Tower Bldg., Seattle 1, Wash. 

Phone: MA 3-1868 

Manager Hugh Feltis 

PAUL H. RAYMER COMPANY, INC. 

444 Madison Ave., New York 22, N. Y. 

Phone: Plaza 9-5570 

President Paul H. Raymer 

Exec. V.P., Natl. TV Sis. Mgr.. .F. C. Brokaw 

V.P„ TV Sis. Mgr Stuart M. Kelly 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: Superior 7-4473 

Manager James C. Rogers 

2949 Penobscot Bldg., Detroit 26, Mich. 
Phone: Woodward 3-0764 

Manager Robert B. Rains 

1680 Vine St., Hollywood 28, Calif. 
Phone: HOllywood 2-2376 

Manager John D. Gale 

1504 Russ Bldg., San Francisco 4, Calif. 
Phone: YUkon 1-1833 



Manager J. Milton Seropan 

1627 Peachtree St., N.E., Atlanta, Ga. 
Phone: TRinity 3-3519 

Manager Edward D. Brandt 

306 Mercantile Securities Bldg., Dallas, Tex. 

Phone: Riverside 1-5663 
Manager Ralph Widman 

SANDEBERG/GATES & CO. 

681 Market St., San Francisco, Calif. 
Phone: EXbrook 2-6685 

Manager David Sandeberg 

Branch Offices 

420 Madison Ave., New York, N. Y. 

Phone: PL 3-8370 

Manager Jack Sweeney 

5746 Sunset Blvd., Los Angeles, Calif. 
Phone: HO 2-6989 

Manager James Gates 

435 N. Michigan Ave., Chicago, 111. 

Phone: 467-5997 

Manager Clem O'Neill 

SEARS & AYER, INC. 

612 N. Michigan Ave., Chicago, 111. 

Phone: Superior 7-8177-8 

President B. H. Sears 

Branch Office 

370 Lexington Ave., New York, N. Y. 

Phone: BR 9-1374 

Manager A. Gordon 

SELECT STATION 

REPRESENTATIVES 

400 Madison Ave., New York 17, N. Y. 

Phone: PLaza 8-1850 

Vice President Zang Golobe 

Sales Manager Albert B. Shepard 

Branch Offices 

7 E. Lexington St., Baltimore 3, Md. 

Phone: LExington 9-7808 

Manager G. Shaffer 

6200 Broad Street Rd., Richmond 28, Va. 

Phone: ATlantic 8-2835 

Exec, in Charge Larry Blum 

SKYLINE TV ADVERTISERS SALES 

Box 2191, Idaho Falls, Idaho 
Phone: JAckson 3-4567 

President A. W. Schwieder 

Exec. V.P., Gen. Mgr Melvin B. Wright 

Office Manager Melva Searle 

SPOT TIME SALES INC. 

38 E. 57th St., New York 22, N. Y. 
Phone: MU 8-6380 

President William T. Heaton 

Branch Offices 

30 N. LaSalle St., Chicago, 111. 

Phone: FR 2-6447 

Manager Don Sanders 

821 Market St., San Francisco, Calif. 
Phone: GA 1-6789 

Manager Clint Sherwood 

1615 Cherokee Ave., Hollywood, Calif. 

Phone: HO 4-7497 

Manager B. J. Hamrick 



254 



STORER TELEVISION SALES INC. 

500 Park Ave., New York, N. Y. 
Phone : PLaza 2-7600 

President Peter Storer 

Gen. Sales Mgr Francis Barron 

Eastern Sales Mgr John D. Kelly 

Promotion Mgr Joseph Dowling 

Branch Office 

333 North Avenue, Chicago, 111. 

Phone: CEntral 6-9950 

Midwest Sales Mgr George U. Lyons 

STOVIN-BYLES LTD. 

406 Jarvis St., Toronto 5, Ont., Can. 
Phone: WA 4-5764 

President W. D. Byles 

Mgr., Radio Div J. C. Morris 

Mgr., TV Div J. L. Raeburn 

TELEVISION ADVERTISING 
REPRESENTATIVES, INC. 

666 Fifth Ave., New York 19, N. Y. 
Phone: JUdson 2-3456 

Vice Pres. & Gen. Mgr Larry H. Israel 

Eastern Sales Manager Jack Mohler 

Business Manager R. Arena 

General Sales Mgr Robert M. McGredy 

Dir. of Marketing, 

Research Robert M. Hoffman 

Branch Offices 
400 N. Michigan Ave., Chicago 11, 111. 

Mid West Mgr Lamont L. Thompson 

2161 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 5-6454 

Manager Raymon L. Hamilton 

155 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 7-5088 

Manager Harry Diner 

1717 Highland Ave., Los Angeles 28, Calif. 

Phone: HOllywood 6-1144 

Manager Dick Loughrin 

TELEVISION REPRESENTATIVES 
LTD. 

76 St. Clair Ave., W., Toronto, Ont. 
Phone: WA 4-0720 

Sales Manager R. H. Quinn 

Promotion Dir R. Pickering 

Acct. Execs E. Viccary, W. Davidson, 

A. Nelson 

TORBET, ALLEN & CRANE. INC. 

249 Pine St., San Francisco 4, Calif. 
Phone: EX 7-6187 

President Alan L. Torbet 

Vice President Robert R. Allen 

Vice President Frank W. Crane 

Branch Offices 

1213 N. Highland Ave., Los Angeles, Calif. 

Phone: HO 4-4939 

Manager Frank W. Crane 

40 East 49th St., New York 17, N. Y. 
Phone: PL 3-8571 

Manager Jack Masla 

75 E. Wacker Dr., Chicago 11, 111. 
Phone: CE 6-7974 

Manager Don Wolff 

11th & Central, Kansas City, Mo. 

Phone: GR 1-7822 

Manager Gene Gray 

255 



STATION REPRESENTATIVES 

UNITED BROADCASTING CO. 

420 Madison Ave., New York 17, N. Y. 

Phone: PLaza 5-9145 

Sales Mgr Robert L. Wittig 

VENARD, RINTOUL & McCONNELL, 

INC. 

579 Fifth Ave., New York, N. Y. 

Phone: MU 8-1088 

President Lloyd George Venard 

Vice President Stephen R. Rintoul 

Vice President James V. McConnell 

Branch Offices 

35 E. Wacker Dr., Chicago, 111. 

Phone: ST 2-5260 

Vice President Howard B. Meyers 

808 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 3-4075 

Manager James A. Brown 

1213 N. Highland Ave., Los Angeles, Calif. 
Phone: HOllywood 2-4939 

Exec.-in-Charge Frank Crane 

249 Pine St., San Francisco 4, Calif. 
Phone: EXbrook 7-6187 

Exec.-in-Charge Robert Allen 

1915 Elm St., Dallas 1, Tex. 

Phone: Riverside 8-5239 

Clyde Melville 

WM. J. WAGNER & ASSOC. 

1001 Tower Bldg., 7th & Olive, 

Seattle 1, Wash. 

Phone: MAin 4-6333 

President Wm. J. Wagner 

WALKER-RAWALT COMPANY, INC. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 3-5830 

President J. Wythe Walker 

Vice President C. Otis Rawalt 

Account Exec Roy Holmes 

Branch Offices 

360 N. Michigan Ave., Chicago, 111. 

Phone: ANdover 3-5771 

Manager Lionel Colton 

100 Boylston St., Boston, Mass. 
Phone: HUbbard 2-4370 

Manager George C. Bingham 

672 S. Lafayette Park Place, L. A., Calif. 
Phone: DUnkirk 2-3200 

Manager Harlan Oakes 

260 Kearny St., San Francisco, Calif. 
Phone: EXbrook 2-3200 

Manager Edward Gamrin 

11th & Central, Kansas City, Mo. 

Phone: GRand 1-7822 

Manager Eugene F. Gray 

HAL WALTON ASSOC. 

38 East 57th St., New York, N. Y. 
Phone: MUrray Hill 8-6380 

Gen. Mgr Hal Walton 

Branch Office 
333 N. Michigan Ave., Chicago 1, 111. 

WAYNE-EVANS & ASSOCIATES 

1138 Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone: FEderal 8-7017 

Exec. V.P., Gen. Mgr Calden P. Stitt 



STATION REPRESENTATIVES 

GRANT WEBB & CO. 

509 Madison Ave., N. Y. 22, N. Y. 
Phone: MU 8-7550 

President Grant Webb 

Vice President James E. McCarty 

Sales Manager C. Douglas Wallach 

Dianch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: STate 2-3155 

Manager Richard C. Phalen 

690 Market St., San Francisco 5, Calif. 
Phone: EXbrook 7-4152 

Manager Gregor Macafee 

1350 N. Highland Ave., Los Angeles 28, Cal. 
Phone: HOllywood 2-0967 

Manager Jim Lucas 

1001 Tower Bldg., Seattle 1, Wash. 

Phone: MA 4-6333 

Manager Wm. Wagner 

WEED RADIO CORP. 

579 Fifth Ave., New York 17, N. Y. 
Phone: PL 9-4700 

President C. C. Weed 

Vice President Joseph J. Weed 

V.P., Sales E. J. Kitzsimmons 

East. Sales Mgr H. W. Simmen 

Salesmen (Radio) John Del Greco, 

Dave Harris, Bob Aissa 

Sales Prom. Mgr Winifred Schaefer 

Research Director Joan Thompson 

Branch Offices 

Prudential Plaza, Chicago I, 111. 

Phone: WHitehall 4-3434 

Executive-in-Charge C. C. Weed 

1610 Book Bldg., Detroit 26, Mich. 
Phone: Woodward 1-2685 

Executive-in-Charge Bernard P. Pear*e 

1182 W. Peachtree St., N.W., Atlanta 9, Ga. 
Phone: TRinity 5-9539 

Exec.-in-Charge Richard Walker 

6331 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOllywood 2-6676 

Executive-in-Charge Paul Kennedy 

625 Market St., San Francisco 5, Calif. 
Phone: EXbrook 7-0535 

Executive-in-Charge Boyd Rippy 

1010 Statler Bldg., Boston 16, Mass. 
Phone: Hubbard 2-5677 

Executive-in-Charge Robert R. Reardon 

Tower Bldg., Seattle, Wash. 
Phone: MAin 4-6336 

Exec.-in-Charge William J. Wagner 

7603 Forsythe Blvd., St. Louis 5, Mo. 
Phone: PArkview 7-7375 

Exec.-in-Charge Jack Hetherington 

1507 Southland Center, Dallas, Tex. 
Phone: Riverside 2-5148 

Exec.-in-Charge Clarke R. Brown 

233 Guaranty Bank Bldg., Denver, Colo. 
Phone: TAbor 5-7585 

Exec.-in-Charge John L. McGuire 

3520 Montrose Blvd., Houston, Tex. 
Phone: JAckson 8-1601 

Exec.-in-Charge Jack Eisele 

910 Royal St., New Orleans, La. 

Phone: JAckson 2-3917 

Exec.-in-Charge Nancy Boyle 



WEED TELEVISION CORP. 

579 Fifth Avenue, New York 17, N. Y. 

President Joseph J. Weed 

V.P.'s Neal Weed, Bernard P. Pearse, 

E. Fitzsimmons, E. C. Metcalfe 
Sales Staff. . . .Ed Metcalfe, Roy Smith, Mike 

Wurster, Joe Foley, Mathias O'Gorman, 

Joseph Wells 

N. Y. Sales Manager F. A. Wurster 

Research Joan Thompson 

Traffic Florence Eimer 

Sales Promotion Winifred Schaefer 

Prudential Plaza, Chicago 1, 111. 

Vice President C. C. Weed 

Sales Manager. Wml Reilly 

Staff Frank Saracena, 

Jack Carrigan 
(Other Branches same as Weed Radio Corp.) 

ADAM YOUNG, INC. 

3 East 54th St., N. Y. 22, N. Y. 
Phone: PLaza 1-4848 

President Adam J. Young 

Executive V.P. .... Stephen A. Machcinski, Jr. 

V.P., Adv., Research Prom.. .Frank G. Boehm 

Eastern Sales Manager. . .Richard J. Kelliher 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: Michigan 2-6190 

Manager Robert J. Lobdell 

6331 Hollywood Blvd.. Los Angeles 28, Calif 
Phone: Holxywood 2-2289 

Fxcc.-in-Charge William L. Walhicc 

915 Olive St., St. Louis, Mo. 
Phone : MAin 1-5020 

Manager Dell Simpson 

155 Montgomery St., San Francisco, Calif. 
Phone: YUkon 6-5366 

Manager '. .Frank A. Waters 

1182 W. Peachtree St., Atlanta, Ga. 
Phone. TRinity 3-2564 

Manager Harold M. Parks 

2940 Book Bldg., Detroit 26, Mich. 
Phone: WOodward 3-6919 

Manager William E. Morgan 

211 N. Ervay St., Dallas, Tex. 
Phone: Rl 8-6957 

Manager Fred L. Edwards 

129 Newberry St., Boston, Mass. 

YOUNG CANADIAN, LTD. 

3 East 54th St., New York 22, N. Y. 
Phone: PLaza 14848 

President Adam Young 

Vice-President Thomas F. Malone 

Branch Offices & Personnel 
(Same as Adam Young, Inc.) 

YOUNG TV CORP. 

3 East 54th St., New York 22, N. Y. 
Phone: PLaza 1-4848 

President Adam Young 

Exec. V.P James F. O'Grady, Jr. 

V.P. Research, Prom., Adv.. .Frank G. Boehm 



256 



ALABAMA MICHIGAN 

Dadeville WDVE St. Helen WMIC 



Page KGPE 
Phoenix KINK 


Dallas 
Farmville 


WCFT 
WBTL 


Tucson KMBO 






Tucson KSWC 




NORTH DAKOTA 




Rugby 


KGCA 


CALIFORNIA 






Mojave KDOL 




OHIO 


San Luis Obispo KCJH 


Delaware 


WDLR 


Santa Barbara KGUD 






Weed KDAD 




OREGON 




Portland 


KBEV 


FLORIDA 






Clewiston WOWY 




PENNSYLVANIA 


East Palatka WREA 
Panama City Beach WSCM 


Milton 


WARC 


Pensacola WDEB 






Marathon WFFG 




TEXAS 




Liberty 


KWLD 


GEORGIA 


Plainview 


KPLZ 



Clayton 



Boise 



IDAHO 



WGHC 



KEST 



ILLINOIS 
Jacksonville WJIL 



IOWA 



Cedar Rapids 
Independence 



KHAK 
KOUR 



UTAH 
Blanding KUTA 

VIRGINIA 

Ashland WDYL 

Highland Springs WLLI 

WASHINGTON 
Hoquiam KHOQ 

WISCONSIN 
Eagle River WERL 



257 



-A-X-i PETKER ! beverly hills 



CALIFORNIA I 



O 



AN OPEN LETTER TO ALL RADIO STATIONS 



Thanks to the 1,437 radio stations who are now 
using our service. We want you to know that we are 
dedicating ourselves to putting radio in the strong- 
est position of any communications medium, through 
our new, exclusive-basis, star program service: 
Celebrity Fives - five-minute daily radio programs 
featuring the best, top-name talent available from 
Hollywood, Broadway and TV in unique format shows - 
to give your stations national prestige, increased 
income and increased listenership. 

Starting May 1, 1961, over 1,000 radio stations 
began programming my first Celebrity Fives show, 
"Ask Eddie Cantor". Stars for whom we expect to 
produce shows during this year include such names as 
Walter Slezak, Peter Lorre, Jacques Bergerac, Faye 
Emerson, Mary Margaret McBride, and many others. 

We will be completely scheduled when our shows 
are programmed on their exclusive, one-station-per- 
market basis in every city in the country. If 
Celebrity Fives are not already being programmed in 
your city, write and I'll tell you how you can 
receive this exclusive service for your station at 
no charge to you, and I'll also send you an audition 
transcription. 




Phone: CRestview 4-0225 

World's Largest Radio Station Service Organization CELEBRITY FIVES 

GFL 

DEE-JAY GRAPEVINE 

258 



■■ ■ ■ ■ 




AM RADIO 
STATIONS 





STATION INDEX 
ALPHABETICAL LISTING 
BY STATES AND CITIES 
EXECUTIVE PERSONNEL 



■: 



FOR BIGGER PROFITS 

IN THE NEGRO and SPANISH 

SPECIALIZED MASS MARKETS 

CONSULT A 




Broadcast Management, Inc. 



Headed by Ralph Weil, Arnold Hartley and Edward B. Connolly 
— each with many years of experience in "specialized mass mar- 
kets' 7 — KBM can supply you with complete services in every phase 
of the managerial, creative and accounting fields. 

Bring Your Station Greater Profits Than Ever Before 

SERVICES INCLUDE: 

1. Advisory help at all levels 

2. Promotional material 

3. On air promotions 

4. Musisymbols — your own musical trade mark 

5. Advertising campaigns (local and national) 

6. Merchandising 

7. Accounting 

8. Top managerial aid 

9. Sales personnel 
10. Representation 

There's a flexible plan and a flexible budget to fit every 
broadcaster's need. Increased business will quickly liquidate 
the fees. 



Our representatives will be happy to discuss your 
particular problems with no obligation, of course. 




EY Broadcast Management, Inc. 

565 Fifth Ave., New York 17, N. Y. YUkon 6-2750 



January 1, 1961 * 

Radio Radio 

State Population Families homes Stations 

ALABAMA 3,282,000 

ALASKA 230,500 

ARIZONA 1,318,000 

ARKANSAS 1,791,500 

CALIFORNIA 15,895,500 

COLORADO 1,924,000 

CONNECTICUT 2,566,000 

DELAWARE 452,000 

DISTRICT OF COLUMBIA 754,000 

FLORIDA 5,034,000 

GEORGIA 4,070,000 

HAWAII 630,000 

IDAHO . . . . 671,500 

ILLINOIS 10,151,000 

INDIANA 4,704,500 

IOWA 2,770,000 

KANSAS 2,192,000 

KENTUCKY 3,043,000 

LOUISIANA 3,280,500 

MAINE 975,000 

MARYLAND 3,128,000 

MASSACHUSETTS 5,187,000 

MICHIGAN 7,897,000 

MINNESOTA 3,439,000 

MISSISSIPPI 2,184,000 

MISSOURI 4,340,500 

MONTANA 678,500 

NEBRASKA 1,415,000 

NEVADA 290,500 

NEW HAMPSHIRE 609,000 

NEW JERSEY 6,140,000 

NEW MEXICO 962,000 

NEW YORK 16,912,000 

NORTH CAROLINA 4,582,500 

NORTH DAKOTA 634,500 

OHIO 9,800,000 

OKLAHOMA 2,329,000 

OREGON 1,780,500 

PENNSYLVANIA 11,383,000 

RHODE ISLAND 855,000 

SOUTH CAROLINA 2,390,500 

SOUTH DAKOTA 684,000 

TENNESSEE 3,573,500 

TEXAS • 9,669,000 

UTAH 902,000 

VERMONT 391,500 

VIRGINIA 3,956,000 

WASHINGTON 2,877.000 

WEST VIRGINIA 1,867,500 

WISCONSIN 3 '*£H22 

WYOMING 332,000 

Total 180,768,000 

* From Cemus Bureau and other sources. 



875,000 


845,000 


108 


60,500 


59,000 


13 


384,500 


357,000 


52 


505,500 


481,000 


68 


5,186,000 


4,978,500 


192 


540,000 


526,000 


57 


754,500 


739,0u0 


32 


133,000 


128,000 


9 


219,000 


212,500 


10 


1,537,500 


1,482,000 


169 


1,064,500 


1,021,000 


132 


193,000 


160,000 


18 


199,500 


196,000 


36 


3,120,000 


3,049,000 


98 


1,448,000 


1,410,500 


63 


853,500 


842,500 


62 


695,500 


688,000 


48 


837,000 


805,000 


85 


927,500 


900,500 


77 


281,500 


278,000 


28 


896,000 


860,000 


34 


1,501,000 


1,465,000 


57 


2,302,000 


2,242,000 


100 


1,012,000 


991,000 


63 


577,000 


534,500 


75 


1,356,000 


1,314,000 


77 


208,000 


193,000 


35 


436,000 


42,8,000 


35 


94,500 


90,000 


18 


184,000 


179,000 


18 


1,802,000 


1,762,000 


25 


260,500 


239,500 


44 


5,119,000 


5,006,500 


135 


1,163,000 


1,123,000 


145 


172,000 


167,500 


20 


2,957,000 


2,886,000 


93 


711,500 


691,500 


54 


581,500 


573,000 


71 


3,279,000 


3,204.000 


150 


251,500 


246.500 


14 


604.500 


587,000 


73 


197,500 


194.500 


22 


982,000 


950,500 


107 


2,845,500 


2,769,000 


243 


255,000 


250,000 


27 


111,000 


108,500 


16 


1,045.000 


1,004.500 


97 


919.000 


900,000 


80 


500,000 


489,000 


76 


1,164,500 


1,148,000 


76 


99,500 


96,000 


23 


53,402,500 


51,851,500 


3,460 



?61 



is only as good as the talker, and the talkers on one New York radio 
station bring entertaining and articulate conversation for more than 
20 hours a day to America's largest station audience. A recommen- 
dation of your product by these personalities means a marked in- 
crease in sales. That's why, year after year, more advertisers use 
this radio station than any other in New York! The next time you 
buy radio, why not make it the one station where talk gets results — 

WOR-RADIO 710 /fm 98.7/ An RKO General Station 




Station City State Page Station 

CKLW — Detroit. Mich . 419 KAPE - 

KAAA — Kingman, Ariz 299 KAPI - 

KAAB — Hot Springs, Ark 304 KAPR - 

KABC — Los Angeles, Calif 314 KARA 

KABL — Oakland, Calif 316 KARE - 

KABQ — Albuquerque, N. M 459 KARI - 

KABR — Aberdeen, S. D 550 KARK - 

KABY — Albany, Ore 519 KARM 

KACE — Riverside, Calif 319 KARR - 

KACI — The Dalles, Ore 525 KART - 

KACT — Andrews. Tex 562 KARY - 

KACY — Port, Hueneme. Calif 318 KASE - 

KADA — Ada. Okla 515 KASH - 

KADL — Pine Bluff, Ark 307 KASI - 

KADO — Marshall. Tex 575 KASK - 

KADY — St. Charlss. Mo 443 KASL - 

KAFP — Petaluma. Calif 318 KASM 

KAFY — Bakersfield, Calif 308 KASO - 

KAGE — Winona. Minn 431 KAST - 

KAGH — Crossett. Ark 303 KASY - 

KAGI — Grants Pass, Ore 521 KATE - 

KAGO — Klamath Falls, Ore 522 KATI - 

KAGR — Yuba City. Calif 325 KATL- 

KAGT — Anacortes. Wash 596 KATY - 

KAHI — Auburn. Calif 308 KATZ - 

KAHR — Redding. Calif 318 KAUS - 

KAHU — Waipahu. Hawaii 363 KAVE - 

K AIM — Honolulu, Hawaii 361 KAVI- 

KAIR — Tucson. Ariz 301 KAVL - 

KAJI — Little Rock. Ark 305 KAVR 

KAJO — Grants Pass. Ore 521 KAWL 

KAKA — Wickenburg, Ariz 302 KAWT 

KAKC — Tulsa. Okla 518 KAYE - 

KAKE — Wichita, Kan 391 KAYL - 

KALB — Alexandria. La 339 KAYO 

KALE — Richland. Wash 599 KAYS - 

KALG — Alamogordo. N. M 459 KAYT - 

KALI — San Gabriel. Calif 322 KBAL - 

KALL — Salt Lake City. Utah 585 KBAM 

KALM — Thayer. Mo 445 KBAN - 

KALT — Atlanta. Tex 562 KBAR - 

KALV — Alva. Okla 515 KBBA - 

KAMD — Camden. Ark 303 KBBB - 

KAML — Kenedy. Tex 572 KBBC - 

KAMO — Rogers. Ark 307 KBBR - 

KAMP — El Centro. Calif 311 KBBS - 

KAN A — Anaconda, Mont 446 KBCH - 

KANB — Shreveport, La 404 KBCL - 

KA1D — Corsicana, Tex 568 KBEA - 

KANE — New Iberia, La 402 KBEC - 

KANO — Anoka, Minn 426 KBEE - 

KANS — Independence, Mo 440 KBEK - 

KAOK — Lake Charles. La 401 KBEL - 

KAOL — Carrollton. Mo 439 KBEN - 

KAPA — Raymond, Wash 599 KBET - 

KAPB — Marksville. La 402 KBGN - 

263 



City State Page 

- San Antonio, Tex 579 

- Pueblo, Colo 328 

- Douglas, Ariz 299 

- Albuquerque, N. M 459 

- Atchison, Kan 388 

- Blaine. Wash 596 

- Little Rock, Ark 305 

- Fresno, Calif 311 

- Great Falls. Mont 447 

- Jerome, Idaho 364 

- Prosser, Wash 599 

- Austin, Tex 562 

- Eugene, Ore 521 

- Ames, Iowa 382 

- Ontario. Calif 317 

- Newcastle, Wyo 615 

- Albany, Minn 425 

- Minden, La 402 

- Astoria, Ore 519 

- Auburn, Wash 596 

- Albert Lea, Minn 425 

- Casper, Wyo 614 

- Miles City, Mont 448 

- San Luis Obispo, Calif 322 

- St. Louis, Mo 443 

- Austin, Minn 426 

- Carlsbad. N. M 460 

- Rocky Ford, Colo. 329 

- Lancaster, Calif 313 

- Apple Valley, Calif 308 

- York, Neb 452 

- Douglas, Ariz 299 

- Puyallup. Wash 599 

- Storm Lake, Iowa 387 

- Seattle, Wash 599 

- Hays, Kan 389 

- Rupert, Idaho 365 

- San Saba, Tex 580 

- Longview, Wash 598 

- Bowie, Tex 563 

- Burley. Idaho 363 

- Benton, Ark 303 

- Borger, Tex 563 

- Centerville, Utah 583 

- North Bend, Ore 523 

- Buffalo, Wyo 614 

- Ocean Lake, Ore 523 

- Shreveport, La 404 

- Mission, Kan 390 

- Waxahachie, Tex 583 

- Modesto, Calif 316 

- Elk City, Okla 515 

- Idabel. Okla 516 

- Carrizo Springs, Tex 5S4 

- Reno, Nev 453 

- Caldwell. Idaho 363 



Station City State Page 

KBHC — Nashville, Ark 306 

KBHM — Branson. Mo 439 

KBHS — Hot Springs. Ark 305 

KBIA — Columbia. Mo 439 

KBIF — Fresno. Calif 312 

KBIG — Avalon. Calif 308 

KBIM — Roswell. N. M 461 

KBIS — Bakersfield. Calif 309 

KBIX — Muskogee, Okla 517 

KBIZ — Ottumwa, Iowa 386 

KBJT — Fordyce. Ark 304 

KBKR — Baker. Ore 520 

KBKW — Aberdeen, Wash 596 

KBLA — Burbank, Calif 310 

KBLF — Red Bluff, Calif 318 

KBLI — Blackfoot. Idaho 363 

KBLO — Hot Springs, Ark 305 

KBLT — Big Lake, Tex 563 

KBLU — Yuma. Ariz 302 

KBMI — Las Vegas, Nev 453 

KBMN — Bozeman, Mont 447 

KBMO — Benson. Minn 426 

KBMW — Breckenridge. Minn 426 

KBMX — Coalinga. Calif 310 

KBMY — Billings, Mont 446 

KBND — Bend. Ore 520 

KBOA — Kennett. Mo 442 

KBOE — Oskaloosa. Iowa 386 

KBOI — Boise. Idaho 363 

KBOK — Malvern. Ark 306 

KBOL — Boulder, Col 325 

KBOM — Bismarck-Mandan. N. D 503 

KBON — Omaha. Neb 451 

KBOP — Pleasanton. Tex 578 

KBOR — Brownsville. Tex 564 

KBOW — Butte. Mont 447 

KBOX — Dallas. Tex 567 

KBOY — Medford. Ore 522 

KBRC — Mount Vernon. Wash 598 

KBRI — Brinkley, Ark 303 

KBRK — Brookings, S. D 550 

KBRL — McCook, Neb 451 

KBRN — Brighton, Col 325 

KBRO — Bremerton, Wash 596 

KBRS — Springdale. Ark 307 

KBRV — Soda Springs. Idaho 365 

KBRX — O'Neill. Neb 452 

KBRZ — Freeport. Tex 570 

KBSF — Springhill, La 405 

KBST — Big Spring, Tex 563 

KBTA — Batesville, Ark 303 

KBTM — Jonesboro, Ark 305 

KBTN — Neosho, Mo 442 

KBTO — El Dorado. Kan 388 

KBUB — Sparks. Nev 454 

KBUC — Corona, Calif 310 

KBUD — Athens. Tex 562 

KBUH — Brigham City. Utah 583 

KBUN — Bemidji. Minn 426 

KBUR — Burlington. Iowa 382 

KBUS — Mexia, Tex 575 

KBUY — Amarillo, Tex 561 

KBUZ — Phoenix, Ariz 299 

KBVM — Lancaster. Calif 313 

KBWD — Brownwood. Tex 564 

KB YE — Oklahoma City. Okla 517 

KBYG — Big Spring. Tex 563 

KBYP — Shamrock. Tex 580 



Station City State Page 

KBYR — Anchorage. Alaska 297 

KBZY — Salem. Ore 525 

KBZZ — La Junta, Colo. 328 

KCAL — Redlands, Calif 318 

KCAP — Helena, Mont 448 

KCAR — Clarksville. Tex 565 

KCBC — Des Moines, Iowa 384 

KCBD — Lubbock, Tex 574 

KCBQ — San Diego, Calif 320 

KCBS — San Francisco. Calif 321 

KCCB — Corning, Ark 303 

KCCL — Paris, Ark 307 

KCCO — Lawton, Okla 516 

KCCR — Pierre, S. D 550 

KCCT — Corpus Christi, Tex 565 

KCEE — Tucson, Ariz 301 

KCFA — Spokane. Wash 600 

KCFH — Cuero. Tex 567 

KCFI — Cedar Falls. Iowa 383 

KCHA — Charles City. Iowa 383 

KCHE — Cherokee. Iowa 383 

KCHI — Chillicothe. Mo 439 

KCHJ — Delano, Calif 311 

KCHR — Charleston. Mo 439 

KCHS — Truth or Consequences, N. M. . . 463 

KCHV — Indio. Calif. 313 

KCHY — Cheyenne, Wyo 614 

KCID — Caldwell, Idaho 364 

KCIJ — Shreveport, La 404 

KCIL — Houma. La 401 

KCIM — Carroll, Iowa 382 

KCJB — Minot. N. D 504 

KCKC — San Bernardino, Calif 320 

KCKN — Kansas City, Kan 389 

KCKY — Coolidge, Ariz 298 

KCLA — Pine Bluff, Ark 307 

KCLB — Libby. Mont 448 

KCLE — Cleburne. Tex 565 

KCLF — Clifton, Ariz 298 

KCLN — Clinton, Iowa 383 

KCLO — Leavenworth. Kan 389 

KCLS — Flagstaff. Ariz. . 299 

KCLV — Clovis, N. M 460 

KCLW — Hamilton. Tex 571 

KCLX — Colfax. Wash 597 

KCMC — Texarkana. Tex 581 

KCMJ — Palm Springs. Calif 317 

KCMO — Kansas City. Mo 441 

KCMR — McCamey, Tex 575 

KCMS — Manitou Spring, Colo 328 

KCNI — Broken Bow, Neb 449 

KCNO — Alturas, Calif 308 

KCNY — San Marcos, Tex 580 

KCOB — Newton. Iowa 386 

KCOG — Centerville, Iowa 383 

KCOH — Houston, Tex 571 

KCOK — Tulare, Calif 324 

KCOL — Ft. Collins, Colo 327 

KCON — Conway. Ark 303 

KCOR — San Antonio, Tex 579 

KCOW — Alliance, Neb 449 

KCOY — Santa Maria, Calif 123 

KCPX — Salt Lake City. Utah 585 

KCRA — Sacramento, Calif 319 

KCRB — Chanute, Kan 388 

KCRC — Enid. Okla 516 

KCRG — Cedar Rapids. Iowa 383 

KCRS — Midland. Tex 575 



264 



Station City State Page 

KCRT — Trinidad, Colo 329 

KCRV — Caruthersville, Mo 439 

KCSJ — Pueblo, Colo 329 

KCSR — Chadron, Neb 449 

KCTA — Corpus Christi, Tex 566 

KCTI — Gonzales, Tex 571 

KCTX — Childress, Tex 564 

KCUB — Tucson. Ariz 301 

KCUE — Red Wing, Minn 429 

KCUL — Fort Worth, Tex 570 

KCVL — Colville, Wash 597 

KCVR — Lodi, Calif 313 

KCYL — Lampasas, Tex 573 

KDAC — Fort Bragg, Calif 311 

KDAL — Duluth, Minn 427 

KDAN— Eureka, Calif 311 

KDAV — Lubbock, Tex 574 

KDAY — Hollywood. Calif 312 

KDB — Santa Barbara, Calif 323 

KDBC — Mansfield, La 402 

KDBM — Dillon, Mont 447 

KDBS — Alexandria, La 399 

KDDD — Dumas, Tex 568 

KDEC — Decorah, Iowa 384 

KDEF — Albuquerque, N. M 459 

KDEN — Denver, Colo 326 

KDEO — El Cajon, Calif 311 

KDES — Palm Springs, Calif 317 

KDET — Center, Tex 564 

KDEX — Dexter, Mo 440 

KDGO — Durango, Colo 327 

KDHL — Faribault. Minn 427 

KDIA — Oakland. Calif 316 

KDIO — Ortonville. Minn 429 

KDIX — Dickinson, N. D 503 

KDJI — Holbrook, Ariz 299 

KDKA — Pittsburgh, Pa 537 

KDKD — Clinton, Mo 439 

KDLA — DeRidder, La 400 

KDLK — Del Rio, Tex 568 

KDLM — Detroit Lakes, Minn 427 

KDLR — Devils Lake. N. D 503 

KDMA — Montevideo, Minn 429 

KDMO — Carthage. Mo 439 

KDMS — El Dorado, Ark 303 

KDNT — Denton, Tex 568 

KDOK — Tyler. Tex 582 

KDOM — Windom. Minn 431 

KDON — Salinas. Calif 319 

KDOT — Reno. Nev 454 

KDOV — Medford. Ore 522 

KDQN — DeQueen. Ark 303 

KDRO — Sedalia. Mo. . . , 444 

KDRS — Paragould, Ark 306 

KDSJ — Deadwood, S. D WO 

KDSN — Denison, Iowa 384 

KDSX — Denison-Sherman, Tex 568 

KDTA — Delta. Colo 326 

KDTH — Dubuque. Iowa 385 

KDUB — Lubbock. Tex 574 

KDUZ — Hutchinson. Minn 427 

KDWB — St. Paul. Minn 430 

KDWT — Stamford. Tex 581 

KDXE — N. Little Rock. Ark 306 

KDXU — St. George, Utah 584 

KDYL — Tooele City, Utah 585 

KDZA — Pueblo. Colo 329 

KEAN — Brownwood. Tex 564 



Station City State Page 

KEAP — Fresno, Calif 312 

KEBE — Jacksonville. Tex 572 

KECK — Odessa. Tex 576 

KEDO — Longview. Wash 598 

KEED — Springfield-Eugene, Ore 525 

KEEE — Nacogdoches, Tex 576 

KEEL — Shreveport, La 404 

KEEN — San Jose. Calif 322 

KEEP — Twin Falls. Idaho 365 

KELA — Centralia-Chehalis. Wash 597 

KELD — El Dorado. Ark 303 

KELK — Elko. Nev 453 

KELO — Sioux Falls, S. D 551 

KELP — El Paso. Tex. . 569 

KELY — Ely. Nev , . . . . 453 

KENA — Mena, Ark 306 

KENE — Toppenish. Wash 601 

KENI — Anchorage. Alaska 297 

KENL — Areata. Calif 308 

KENM — Portales. N. M 461 

KENN — Farmington. N. M 460 

KENO — Las Vegas. Nev 453 

KENS — San Antonio. Tex 579 

KENY — Bellingham. Wash 596 

KEOK — Payette, Idaho 365 

KEOS — Flagstaff, Ariz 299 

KEPR — Kennewick, Wash 597 

KEPS — Eagle Pass, Tex 568 

KERB — Kermit, Tex 573 

KERC — Eastland, Tex 569 

KERG — Eugene, Ore 521 

KERN — Bakersfield, Calif 309 

KERV — Kerrville, Tex 573 

KETX — Livingston, Tex 573 

KEUN — Eunice, La 400 

KEVE — Minneapolis, Minn 428 

KEVL — White Castle, La 405 

KEVT — Tucson. Ariz 301 

KEWB — Oakland, Calif 316 

KEX — Portland, Ore 523 

KEXO — Grand Junction, Colo 327 

KEYD — Oakes, N. D 505 

KEYE — Perryton, Tex 577 

KEYJ — Jamestown, N. D 504 

KEYS — Corpus Christi, Tex 566 

KEYY — Provo. Utah 584 

KEYZ — Williston, N. D 505 

KEZU — Rapid City. S. D 550 

KEZY — Anaheim. Calif 308 

KFAB — Omaha, Neb 451 

KFAC — Los Angeles, Calif 314 

KFAL — Fulton, Mo 440 

KFAM — St. Cloud, Minn 430 

KFAR — Fairbanks, Alaska 297 

KFAX — San Francisco, Calif 321 

KFAY — Fayetteville. Ark 304 

KFBB — Great Falls, Mont 447 

KFBC — Cheyenne. Wyo 614 

KFBK — Sacramento. Calif 319 

KFDA — Amarillo, Tex 561 

KFDF — Van Buren. Ark 308 

KFDM — Beaumont. Tex 562 

KFDR — Grand Coulee. Wash 597 

KFEL — Pueblo. Colo 329 

KFEQ — St. Joseph. Mo 443 

KFFA — Helena. Ark 304 

KFH — Wichita. Kan 391 

KFHA — Lakewood, Wash 598 



265 



Station City State Page 

KFI — Los Angeles, Calif 314 

KFIV — Modesto. Calif 316 

KFIZ — Fond Du Lac, Wise 608 

KFJB — Marshalltown, Iowa 386 

KFJZ — Fort Worth, Tex 570 

KFKA — Greeley. Colo 328 

KFKF — Bellevue. Wash 596 

KFLD — Floydada. Tex 570 

KFLJ — Walsenburg. Colo 329 

KFLW — Klamath Falls, Ore 522 

KFLY — Corvallis, Ore 520 

KFMB — San Diego. Calif 320 

KFMJ — Tulsa. Okla 518 

KFML — Denver, Colo 326 

KFMO — Flat River. Mo 440 

KFNF — Shenandoah. Iowa 386 

KFNV — Ferriday, La 400 

KFOR — Lincoln, Neb 451 

KFOX — Long Beach, Calif 313 

KFPW — Fort Smith, Ark 304 

KFQD — Anchorage, Alaska 297 

KFRB — Fairbanks. Alaska 298 

KFRC — San Francisco, Calif 321 

KFRD — Rosenberg. Tex 578 

KFRE — Fresno. Calif 312 

KFRM — Concordia. Kan 388 

KFRO — Longview. Tex 574 

KFRU — Columbia. Mo 439 

KFSA — Fort Smith. Ark 304 

KFSB — Joplin. Mo 440 

KFSC — Denver. Colo 326 

KFST — Ft. Stockton. Tex 570 

KFTM — Fort Morgan. Colo 327 

KFTV — Paris, Tex 577 

KFUN — Las Vegas. N. M 461 

KFVS — Cape Girardeau, Mo 439 

KFWB — Los Angeles. Calif 314 

KFXD — Nampa. Idaho 364 

KFXM — San Bernardino. Calif 320 

KFYN — Bonham. Tex 563 

KFYO — Lubbock, Tex 574 

KFYR — Bismarck, N. D 503 

KGA — Spokane, Wash 600 

KGAF — Gainesville. Tex 570 

KGAK — Gallup. N. M 460 

KGAL — Lebanon, Ore 522 

KGAS — Carthage. Tex 564 

KGAY — Salem, Ore 525 

KGB — San Diego, Calif 320 

KGBC — Galveston, Tex 571 

KGBS — Los Angeles, Calif 314 

KGBT — Harlingen, Tex 571 

KGBX — Springfield. Mo 445 

KGCX — Sidney. Mont 449 

KGDN — Edmonds, Wash 597 

KGEE — Bakersfield, Calif 309 

KGEK — Sterling, Colo 329 

KGEM — Boise. Idaho 363 

KGEN — Tulare. Calif 324 

KGER — Long Beach, Calif 313 

KGEZ — Kalispell, Mont 448 

KGFF — Shawnee, Okla 518 

KGFJ — Los Angeles. Calif 315 

KGFL — Roswell, N. M 461 

KGFW — Kearney. Neb. 450 

KGFX — Pierre. S. D 550 

KGGF — Cofteyville. Kan 388 

KGGM — Albuguergue. N. M 459 

KGHF — Pueblo, Colo 329 



Station City State Page 

KGHL — Billings. Mont 446 

KGHM — Brookfield. Mo 439 

KGHS — International Falls, Minn 428 

KGIL — San Fernando. Calif 321 

KGIW — Alamosa, Colo 325 

KGKB — Tyler. Tex 582 

KGKL — San Angelo. Tex 578 

KGLC — Miami. Okla 517 

KGLN — Glenwood Springs. Colo 327 

KGLO — Mason City. Iowa 386 

KGLU — Safford. Ariz 301 

KGMB — Honolulu, Hawaii 361 

KGMC — Englewood. Colo 327 

KGMO — Cape Girardeau, Mo 439 

KGMS — Sacramento. Calif 319 

KGNB — New Braunfels. Tex 576 

KGNC — Amarillo, Tex 561 

KGNO — Dodge City. Kan 388 

KGO — San Francisco. Calif 321 

KGON — Oregon City. Ore 523 

KGOS — Torrington. Wyo 616 

KGPC — Grafton, N. D 504 

KGRI — Henderson. Tex 571 

KGRL — Bend. Ore 520 

KGRN — Grinnell. Iowa 385 

KGRO — Gresham, Ore 521 

KGRT — Las Cruces, N. M. 461 

KGST — Fresno. Calif 312 

KGU — Honolulu, Hawaii 361 

KGVL — Greenville, Tex 571 

KGVO — Missoula, Mont 448 

KGVW — Belgrade, Mont 446 

KGW — Portland, Ore 523 

KGWA — Enid, Okla 516 

KGY — Olympia, Wash. . 598 

KGYN — Guymon, Okla 516 

KHAM — Albuquerque. N. M 459 

KHAS — Hastings, Neb 450 

KHAT — Phoenix, Ariz 299 

KHBC — Hilo, Hawaii 361 

KHBM — Monticello. Ark. 306 

KHBR — Hillsboro. Tex 571 

KHEM — Big Spring. Tex. 563 

KHEN — Henryetta, Okla 516 

KHEP — Phoenix. Ariz 299 

KHEY — El Paso. Tex 569 

KHFH — Sierra Vista. Ariz 301 

KHHH — Pampa, Tex 577 

KHIT — Walla Walla. Wash 602 

KHJ — Los Angeles. Calif 315 

KHMO — Hannibal. Mo 440 

KHOB — Hobbs. N. M. . : 461 

KHOE — Truckee, Calif 324 

KHOG — Fayetteville, Ark 304 

KHOT — Madera, Calif 3L5 

KHOW — Denver, Colo 326 

KHOZ — Harrison, Ark 304 

KHQ — Spokane, Wash 600 

KHSJ — Hemet, Calif 312 

KHSL — Chico. Calif 310 

KHUB — Fremont, Neb 450 

KHUZ — Borger, Tex 563 

KHVH — Honolulu. Hawaii 361 

KIBE — Palo Alto, Calif 317 

KIBH — Seward, Alaska 298 

KIBL — Beeville. Tex 563 

KIBS — Bishop, Calif 310 

KICD — Spencer, Iowa 387 



266 



Station City State Page 

KICK — Springfield. Mo 445 

KICN — Denver, Colo 326 

KICO — El Centro, Calif 311 

KICY — Nome. Alaska 298 

KID — Idaho Falls. Idaho 364 

KIDD — Monterey. Calif 316 

KIDO — Boise. Idaho 363 

KIEM — Eureka. Calif 311 

KIEV — Glendale, Calif 312 

KIFI — Idaho Falls, Idaho 364 

KIFN — Phoenix, Ariz 300 

KIFW — Sitka. Alaska 298 

KIHN — Hugo. Okla 516 

KIHO — Sioux Falls. S.D 551 

KIHR — Hood River, Oreg 521 

KIJV — Huron, S.D 550 

KIKI — Honolulu, Hawaii 362 

KIKO — Globe-Miami. Ariz 299 

KIKS — Sulphur-Lake Charles, La 405 

KILE — Galveston, Tex 571 

KILO — Grand Forks. N.D 504 

KILT — Houston, Tex 572 

KIMA — Yakima, Wash 602 

KIMB — Kimball, Neb 450 

KIML — Gillette. Wyo 615 

KIMN — Denver, Colo 326 

KIMO — Hilo, Hawaii 361 

KIMP — Mount Pleasant, Tex 576 

KIND — Independence, Kan 389 

KINE — Kingsville, Tex 573 

KING — Seattle. Wash 599 

KINS — Eureka. Calif 311 

KINT — El Paso. Tex 569 

KINY — Juneau, Alaska 298 

KIOA — Des Moines, Iowa 384 

KIOT — Barstow, Calif 309 

KIOX — Bay City. Tex 562 

KIPA — Hilo. Hawaii 361 

KIRL — Wichita, Kan 391 

KIRO — Seattle, Wash 600 

KIRT — Mission, Tex 576 

KIRX — Kirksville. Mo 442 

KISD — Sioux Falls. S.D 551 

KISN — Portland, Oreg 523 

KIST — Santa Barbara. Calif 323 

KIT — Yakima, Wash 602 

KITE — San Antonio, Tex 579 

KITI — Chehalis-Centrala. Wash 597 

KITN — Olympia, Wash 598 

KITO — San Bernardino. Calif 320 

KIUL — Garden City. Kan 388 

KIUN — Pecos, Tex 577 

KIUP — Durango, Colo 327 

KIVY — Crockett, Tex 567 

KIXL — Dallas, Tex 567 

KIXX — Provo. Utah 584 

KIXZ — Amarillo, Tex 561 

KIZZ — El Paso, Tex 569 

KJAM — Madison, S.D 550 

KJAN — Atlantic. Iowa 382 

KJAX — Santa Rosa, Calif 323 

KJAY — Topeka, Kan 391 

KJBC — Midland. Tex 576 

KJCK — Junction City. Kan 389 

KJEF — Jennings. La 401 

KJEM — Oklahoma City. Okla 517 

KJET — Beaumont. Tex 563 

KJFJ — Webster City, Iowa 387 



Station City State Page 

KJIM — Fort Worth, Tex 570 

KJNO — Juneau, Alaska ; . . 298 

KJOE — Shreveport, La 405 

KJOY — Stockton, Calif 323 

KJR — Seattle, Wash 600 

KJRG — Newton, Kan 390 

KJSK — Columbus. Neb 450 

KKAN — Phillipsburg, Kan 390 

KKAR — Pomona. Calif 318 

KKEY — Vancouver, Wash 601 

KKID — Pendleton, Oreg 523 

KKIS — Pittsburg. Calif 318 

KKSN — Dallas. Tex 567 

KLAC — Los Angeles, Calif 315 

KLAD — Klamath Falls, Oreg , . . . 522 

KLAK — Lakewood. Colo 328 

KLAM — Cordova, Alaska 297 

KLAN — Lemoore, Calif 313 

KLAS — Las Vegas. Nev 453 

KLBM — LaGrande. Oreg 522 

KLCN — Blytheville, Ark 303 

KLCO — Poteau. Okla 518 

KLEA — Lovington, N.M 461 

KLEE — Ottumwa, Iowa 386 

KLEI — Kailua, Hawaii 363 

KLEM — Le Mars. Iowa 385 

KLEN — Killeen. Tex 573 

KLEO — Wichita, Kan 391 

KLER — Orofino, Idaho 365 

KLEX — Lexington, Mo 442 

KLFD — Litchfield, Minn 428 

KLFT — Golden Meadow, La 400 

KLGA — Algona, Iowa 382 

KLGR — Redwoods Falls, Minn 429 

KLGN — Logan, Utah 583 

KLIB — Liberal, Kan 390 

KLIC — Monroe, La 402 

KLIF — Dallas, Tex 567 

KLIK — Jefferson City, Mo 440 

KLIL — Estherville, Iowa 385 

KLIN — Lincoln, Neb 451 

KLIQ — Portland. Oreg 523 

KLIR — Denver, Colo 326 

KLIV — San Jose, Calif 322 

KLIX — Twin Falls, Idaho 367 

KLIZ — Brainerd, Minn 426 

KLKC — Parsons, Kan 390 

KLLA — Leesville, La 401 

KLLL — Lubbock, Tex 574 

KLMO — Longmont, Colo 328 

KLMR — Lamar, Colo 328 

KLMS — Lincoln. Neb 451 

KLMX — Clayton, N.M 460 

KLO — Ogden, Utah 584 

KLOE — Goodland, Kan 389 

KLOG — Kelso. Wash 597 

KLOH — Pipestone. Minn 429 

KLOK — San Jose, Calif 322 

KLOO — Corvallis. Oreg 520 

KLOQ — Yakima, Wash 602 

KLOS — Albuquerque. N.M 459 

KLOU — Lake Charles. La 401 

KLOV — Loveland. Colo 328 

KLPL — Lake Providence. La 401 

KLPM — Minot. N.D 504 

KLPR — Oklahoma City, Okla 517 

KLPW — Union. Mo 446 

KLR A — Little Rock. Ark 305 



367 



Station City State Page 

KLRS — Mountain Grove, Mo 442 

KLTF — Little Falls, Minn 428 

KLTR — Blackwell, Okla 515 

KLTZ — Glasgow, Mont 447 

KLUB — Salt Lake City, Utah 585 

KLUE — Longview, Tex 574 

KLUK — Evanston, Wyo 615 

KLUV — Haynesville, La 401 

KLVL — Pasadena. Tex 577 

KLVT — Levelland, Tex 573 

KLWN — Lawrence. Kan 389 

KLWT — Lebanon, Mo 442 

KLYD — Bakersfield, Calif 309 

KLYK — Spokane, Wash 601 

KLYR — Clarksville, Ark 303 

KLZ — Denver, Colo 326 

KMA — Shenandoah, Iowa 386 

KMAC — San Antonio, Tex 580 

KMAE — McKinney. Tex 575 

KMAK — Fresno, Calif 312 

KMAN — Manhattan, Kan 390 

KMAP — Bakersfield. Calif 309 

KMAQ — Maquoketa, Iowa 385 

KMAR — Winnesboro. La 406 

KMBC — Kansas City, Mo 441 

KMBL — Junction, Tex 572 

KMBY — Monterey. Calif 316 

KMCD — Fairfield, Iowa 385 

KMCM — McMinnville. Oreg 522 

KMCO — Conroe. Tex 565 

KMDO — Fort Scott, Kan 388 

KMED — Medford, Oreg 522 

KMEL — Wenatchee. Wash 602 

KMEO — Omaha. Neb 452 

KMET — Paradise. Calif 317 

KMGM — Albuquerque. N.M 459 

KMHL — Marshall. Minn 428 

KMHT — Marshall. Tex 575 

KMIL — Cameron, Tex 564 

KMIN — Grants, N.M 461 

KMIS — Portageville, Mo 443 

KMJ — Fresno, Calif 312 

KMLB — Monroe, La 402 

KMLW — Marlin, Tex 575 

KMMJ — Grand Island, Neb 450 

KMMO — Marshall. Mo 442 

KMNS — Sioux City. Iowa 387 

KMO — Tacoma. Wash 601 

KMON — Great Falls, Mont 447 

KMOP — Tucson. Ariz 301 

KMOR — Littleton, Colo 328 

KMOX — St. Louis, Mo 443 

KMPC — Los Angeles. Calif 315 

KMRC — Morgan City. La 402 

KMRS — Morris. Minn 429 

KMUL — Muleshoe, Tex 576 

KMUR — Murray, Utah 584 

KMUS — Muskogee, Okla 517 

KMVI — Wailuku-Maui, Hawaii 363 

KMYC — Marysville. Calif 315 

KNAF — Fredericksburg, Tex 570 

KNAK — Salt Lake City, Utah 585 

KNAL — Victoria, Tex 582 

KNBA — Vallejo, Calif 324 

KNBC — San Francisco, Calif 321 

KNBX — Kirkland, Wash 598 

KNBY — Newport, Ark 306 

KNCK — Concordia, Kan 388 



Station City State Page 

KNCM — Moberly, Mo 442 

KNCO — Garden City, Kan 389 

KNCY — Nebraska City, Neb 451 

KNDC — Hettinger, N.D 504 

KNDE — Aztec, N.M 460 

KNDI — Honolulu. Hawaii 362 

KNDY — Marysville, Kan 390 

KNEA — Jonesboro. Ark 305 

KNEB — Scottsbluff. Neb 452 

KNED — McAlester. Okla 516 

KNEL — Brady, Tex 564 

KNEM — Nevada, Mo 442 

KNET — Palestine, Tex 577 

KNEX — McPherson, Kan 390 

KNEW — Spokane, Wash 601 

KNEZ — Lompoc, Calif 313 

KNGS — Hanford. Calif 312 

KNIA — Knoxville, Iowa 385 

KNIM — Maryville, Mo 442 

KNIT — Abilene. Tex 561 

KNND — Cottage Grove. Oreg 520 

KNOC — Natchitoches. La 402 

KNOE — Monroe. La 402 

KNOG — Nogales, Ariz 299 

KNOK — Fort Worth. Tex 570 

KNOR — Norman. Okla 517 

KNOT — Prescott. Ariz. 300 

KNOW — Austin, Tex 562 

KNOX — Grand Forks. N.D 504 

KNPT — Newport, Oreg 522 

KNUJ — New Ulm, Minn 429 

KNUZ — Houston, Tex 572 

KNX — Los Angeles. Calif 315 

KOA — Denver, Colo 326 

KOAL — Price, Utah 584 

KOAM — Pittsburg, Kan 390 

KOB — Albuquerque, N.M 459 

KOBE — Las Cruces, N.M 461 

KOBH — Hot Springs. S.D 550 

KOCA — Kilgore. Tex 573 

KOCY — Oklahoma City, Okla 517 

KODE — Joplin, Mo 440 

KODI — Cody, Wyo 615 

KODL — The Dalles, Oreg 525 

KODY — North Platte. Neb 451 

KOEL — Oelwein, Iowa 386 

KOFA — Yuma, Ariz 302 

KOFE — Pullman, Wash 599 

KOFI — Kalispell, Mont 448 

KOFO — Ottawa, Kan 390 

KOFY — San Mateo, Calif 322 

KOGA — Ogallala. Neb 451 

KOGO — San Diego, Calif 320 

KOGT — Orange, Tex 577 

KOH — Reno. Nev 454 

KOHI — St. Helens, Oreg 525 

KOHO — Honolulu, Hawaii 362 

KOHU — Hermiston, Oreg 521 

KOIL — Omaha, Neb 451 

KOIN — Portland, Oreg 524 

KOJM — Havre. Mont 448 

KOKA — Shreveport. La 405 

KOKE — Austin. Tex 562 

KOKL — Okmulgee, Okla 518 

KOKO — Warrensburg. Mo 446 

KOKY — Little Rock. Ark 305 

KOKX — Keokuk. Iowa 385 

KOL — Seattle, Wash 600 



268 



Station City State Page 

KOLD — Tucson. Ariz 302 

KOLE — Port Arthur, Tex 578 

KOLJ — Quanoh. Tex 578 

KOLO — Reno, Nev 454 

KOLR — Sterling, Colo 329 

KOLS — Pryor, Okla 518 

KOLT — Scottsbluft. Neb 452 

KOLY — Mobridge, S.D 550 

KOMA — Oklahoma City, Okla 517 

KOME — Tulsa, Okla 518 

KOMO — Seattle, Wash 600 

KOMW — Omak, Wash 598 

KOMY — Watsonville, Calif 324 

KONE — Reno, Nev 454 

KONG — Visalia, Calif 324 

KONO — San Antonio, Tex 580 

KONP — Port Angeles, Wash 599 

KOOD — Honolulu, Hawaii 362 

KOOK — Billings, Mont 446 

KOOL — Phoenix, Ariz 300 

KOOO — Omaha, Neb 452 

KOOS — Coos Bay, Oreg 520 

KOPR — Butte. Mont 447 

KOPY — Alice, Tex 561 

KORA — Bryan, Tex 564 

KORC — Mineral Wells, Tex 576 

KORD — Pasco, Wash 598 

KORE — Eugene, Oreg 521 

KORK — Las Vegas, Nev 453 

KORL — Honolulu. Hawaii 362 

KORN — Mitchell. S. D 550 

KORT — Grangeville, Idaho 364 

KOSA — Odessa, Tex 576 

KOSE — Osceola, Ark 306 

KOSI — Denver, Colo 327 

KOSY — Texarkana. Ark 308 

KOTA — Rapid City, S. D 551 

KOTE — Fergus Falls, Minn 427 

KOTN — Pine Bluff, Ark 307 

KOTS — Deming, N. M 460 

KOVC — Valley City, N. D 505 

KOVE — Lander, Wyo 615 

KOVO — Provo, Utah 584 

KOWB — Laramie. Wyo 615 

KOWL — Bijou. Calif 310 

KOWN — Escondido, Calif 311 

KOXR — Oxnard. Calif 317 

KOY — Phoenix. Ariz 300 

KOYL — Odessa. Tex 577 

KOYN — Billings. Mont 446 

KOZE — Lewiston, Idaho 364 

KOZI — Chelan. Wash 597 

KOZY — Grand Rapids. Minn 427 

KPAC — Port Arthur. Tex 578 

KPAL — Palm Springs. Calif 317 

KPAM — Portland. Oreg 524 

KPAN — Hereford. Tex 571 

KPAS — Banning, Calif 309 

KPAY — Chico, Calif 310 

KPBA — Pine Bluff, Ark 307 

KPBM — Carlsbad, N. M 460 

KPCA — Marked Tree. Ark 306 

KPDN — Pampa, Tex 577 

KPDQ — Portland, Oreg 524 

KPEG — Spokane. Wash 601 

KPEL — Lafayette. La 401 

KPEP — San Angelo, Tex 578 

KPER — Gilroy, Calif 312 



Station 

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KPHO- 

KPIG — 

KPIK — 

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KPKW 

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KPLK - 

KPLT - 

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KPMC- 

KPNG 

KPOC - 

KPOD ■ 

KPOI - 

KPOJ - 

KPOK - 

KPOL - 

KPON 

KPOR - 

KPOW 

KPQ — 

KPRB - 

KPRC- 

KPRK - 

KPRL - 

KPRO 

KPRS - 

KPSO - 

KPST - 

KPTL - 

KPUG 

KQAQ 

KQBY 

KQDI - 

KQDY 

KQEN 

KQEO 

KQIK 

KQTE 

KQTY 

KQV - 

KRAC 

KRAI- 

KRAK 

KRAL 

KRAM 

KRAY 

KRBA 

KRBC 

KRBI - 

KRBO 

KRCK 

KRCO 

KRCT 

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City State Page 

— Lamesa, Tex 573 

— Phoenix, Ariz 300 

Cedar Rapids, Iowa 383 

Colorado Springs, Colo 325 

— Casa Grande, Ariz. 298 

— Pasco, Wash 599 

— Lake Charles, La 401 

— Dallas, Oreg 520 

— Paris, Tex 577 

— Crescent City, Calif 310 

— Bakersfield, Calif 309 

— Port Neches, Tex 578 

— Pocahontas, Ark 307 

— Crescent City, Calif 311 

— Honolulu, Hawaii 362 

— Portland, Oreg 524 

— Scottsdale, Ariz 301 

— Los Angeles, Calif 315 

— Anderson, Calif 308 

— Quincy, Wash 599 

— Powell, Wyo 615 

Wenatchee, Wash 602 

— Redmond, Oreg 524 

— Houston, Tex 572 

— Livingston, Mont 448 

— Paso Robles, Calif 317 

— Riverside, Calif 319 

— Kansas City, Mo 441 

— Falfurrias, Tex 569 

— Preston, Idaho 365 

— Carson City. Nev 453 

— Bellingham. Wash 596 

— Austin, Minn, 426 

— San Francisco, Calif 321 

— Bismarck, N. D 503 

— Minot, N. D 505 

— Roseburg, Oreg 524 

— Albuquerque, N.M 459 

— Lakeview, Oreg 522 

— Missoula, Mont 449 

— Everett. Wash 597 

— Pittsburgh, Pa 537 

— Alamogordo, N. M 459 

— Craig, Colo 326 

— Sacramento, Calif 319 

— Rawlins, Wyo 615 

— Las Vegas, Nev 453 

— Amarillo, Tex 561 

— Lufkin, Tex 574 

— Abilene, Tex 561 

— St. Peter, Minn 430 

— Las Vegas, Nev 453 

— Ridgecrest, Calif 319 

— Prineville, Oreg 524 

— Pasadena, Tex 577 

— Redding, Calif 318 

— Colorado Springs, Col 325 

— Dinuba, Calif 311 

— Berkeley, Calif 309 

— Shreveport, La 405 

— Oakdale. La 404 

— Farmington, Mo 440 

— Spokane, Wash 601 

— Iridio, Calif 313 

- St. Joseph, Mo 443 

Sunnyside, Wash 601 

Grand Junction, Colo 327 

Owatonna, Minn 429 



269 



Station City State Page 

KRFS — Superior. Neb 452 

KRGI — Grand Island. Neb 450 

KRGV — Weslaco. Tex 583 

KRHD — Duncan. Okla 515 

KRIB — Mason City. Iowa 386 

KRIC — Beaumont. Tex 563 

KRIG — Odessa, Tex 577 

KRIH — Rayville. La 404 

KRIO — McAllen. Tex 574 

KRIZ — Phoenix, Ariz 300 

KRKC — King City. Calif 313 

KRKD — Los Angeles. Calif 315 

KRKO — Everett, Wash 597 

KRKS — Ridgecrest. Calif 319 

KRLA — Pasadena, Calif 317 

KRLC — Lewiston, Idaho 364 

KRLD — Dallas. Tex 568 

KRLN — Canon City, Colo 325 

KRLW — Walnut Ridge. Ark. 308 

KRMD — Shreveport. La 405 

KRMG — Tulsa. Okla 519 

KRML — Carmel, Calif 310 

KRMO — Monett, Mo 442 

KRMS — Osage Beach. Mo 443 

KRNO — San Bernardino, Calif 320 

KRNR — Roseburg, Oreg 524 

KRNS — Burns. Oreg 520 

KRNT — Des Moines. Iowa 384 

KRNY — Kearney. Neb 450 

KROC — Rochester. Minn 429 

KROD — El Paso. Tex 569 

KROF — Abbeville. La 399 

KROG — Sonora, Calif 323 

KROP — Brawley. Calif 310 

KROS — Clinton, Iowa 383 

KROX — Crookston, Minn 427 

KROY — Sacramento, Calif 319 

KRPL — Moscow, Idaho 364 

KRRV — Sherman-Denison. Tex 581 

KRSC — Othello. Wash 598 

KRSD — Rapid City. S. D 551 

KRSI — Minneapolis, Minn 429 

KRSL — Russell, Kan 391 

KRSN — Los Alamos, N. M 461 

KRTN — Raton, N. M 461 

KRTR — Thermopolis, Wyo 616 

KRUS — Ruston, La 404 

KRUN — Bollinger, Tex 562 

KRUX — Phoenix, Ariz 300 

KRVN — Lexington, Neb 450 

KRXK — Rexburg, Idaho 365 

KRYS — Corpus Christi, Tex 566 

KRZE — Farmington. N. M 460 

KSAL — Salina, Kan 391 

KSAM — Huntsville, Tex. 572 

KSAN — San Francisco. Calif 321 

KSAY — San Francisco. Calif 321 

KSBW — Salinas. Calif 319 

KSCB — Liberal, Kan 390 

KSCJ — Sioux City. Iowa 387 

KSCO — Santa Cruz. Calif 323 

KSD — St. Louis, Mo 443 

KSDA — Redding, Calif 318 

KSDN — Aberdeen, S. C 550 

KSDO — San Diego, Calif 320 

KSEI — Pocatello, Idaho 365 

KSEK — Pittsburg, Kan 390 

KSEL — Lubbock, Tex 574 

KSEM — Moses Lake, Wash 598 



Station City State Page 

KSEN — Shelby, Mont 449 

KSEO — Durant, Okla 515 

KSET — El Paso. Tex 569 

KSEW — Sitka. Alaska 298 

KSEY — Seymour. Tex 580 

KSFA — Nacogdoches. Tex. . 576 

KSFE — Needles. Calif. 316 

KSFO — San Francisco, Calif 321 

KSGM — Ste. Genevieve, Mo 443 

KSIB — Creston, Iowa 383 

KSID — Sidney, Neb 452 

KSIG — Crowley, La 400 

KSIJ — Gladewater, Tex 571 

KSIL — Silver City, N. M 463 

KSIM — Sikeston. Mo 444 

KSIR — Wichita. Kan 392 

KSIS — Sedalia. Mo 444 

KSIW — Woodward. Okla 519 

KSIX — Corpus Christi. Tex 566 

KSJB — Jamestown. N. D 504 

KSKI — Sun Valley, Idaho 365 

KSKY — Dallas. Tex 567 

KSL — Salt Lake City, Utah 585 

KSLM — Salem, Oreg 525 

KSLO — Opelousas. La 404 

KSLV — Monte Vista, Colo 328 

KSLY — San Luis Obispo, Calif 322 

KSMA — Santa Maria, Calif 323 

KSML — Seminole, Tex 580 

KSMN — Mason City, Iowa 386 

KSMO — Salem, Mo 444 

KSNY — Snyder. Tex 581 

KSO — Des Moines, Iowa 384 

KSOK — Arkansas City, Kan 388 

KSON — San Diego, Calif 320 

KSOO — Sioux Falls. S. D 551 

KSOP — Salt Lake City, Utah 585 

KSOX — Raymondville, Tex r 578 

KSPA — Santa Paula, Calif 323 

KSPI — Stillwater, Okla. 518 

KSPL — Diboll. Tex 568 

KSPT — Sandpoint. Idaho 365 

KSRA — Salmon, Idaho 365 

KSRC — Socorro. N. M 463 

KSRO — Santa Rosa, Calif 323 

KSRV — Ontario, Oreg 523 

KSSS — Colorado Springs, Colo 325 

KSST — Sulphur Springs, Tex 581 

KSTA — Coleman, Tex. 565 

KSTB — Breckenridge. Tex 564 

KSTL — St. Louis, Mo 444 

KSTN — Stockton, Calif 323 

KSTP — St. Paul, Minn 430 

KSTR — Grand Junction, Colo 328 

KSTT — Davenport, Iowa 383 

KSTV — Stephenville, Tex 581 

KSUB — Cedar City, Utah 583 

KSUE — Susanville, Calif 323 

KSUM — Fairmont, Minn 427 

KSUN — Bisbee, Ariz 298 

KSVC — Richfield. Utah 584 

KSVN — Ogden. Utah 584 

KSVP — Artesia. N. M 460 

KSWA — Graham, Tex 571 

KSWI — Council Bluffs, Iowa 383 

KSWO — Lawton, Okla 516 

KSWS — Roswell, N. M 463 

KSYC — Yreka, Calif 325 



270 



Station City State Page 

KSYD — Wichita Falls, Tex. 583 

KSYL — Alexandria. La 399 

KSXX — Salt Lake City, Utah 585 

KTAC — Tacoma. Wash 601 

KTAE — Taylor. Tex 581 

KTAN — Tucson. Ariz 302 

KTAR — Phoenix. Ariz 300 

KTAT — Frederick, Okla 516 

KTBB — Tyler, Tex 582 

KTBC — Austin. Tex 562 

KTCB — Maiden. Mo 442 

KTCN — Berryville, Ark 303 

KTCS — Fort Smith. Ark 304 

KTEL — Walla Walla, Wash 602 

KTEM — Temple, Tex 581 

KTER — Terrell, Tex 581 

KTFI — Twin Falls. Idaho 367 

KTFS — Texarkana, Tex 582 

KTFY — Brownfield, Tex 564 

KTHE — Thermopolis, Wyo 616 

KTHS — Little Rock, Ark 305 

KTHT — Houston, Tex 572 

KTIB — Thibodaux, La 405 

KTIL — Tillamook, Oreg 525 

KTIM — San Rafael, Calif 322 

KTIP — Porterville, Calif 318 

KTIX — Seattle, Wash 600 

KTJS — Hobart, Okla 516 

KTKN — Ketchikan. Alaska 298 

KTKR — Taft, Calif 324 

KTKT — Tucson. Ariz 302 

KTLD — Tallulah, La 405 

KTLN — Denver. Colo 327 

KTLO — Mountain Home. Ark 306 

KTLQ — Tahlequah, Okla 518 

KTLU — Rusk, Tex 578 

KTLW — Texas City, Tex 582 

KTMC — McAlester, Okla 517 

KTMS — Santa Barbara, Calif 323 

KTNC — Falls City, Neb 450 

KTNM — Tucumcari, N. M. . 463 

KTNT — Tacoma, Wash 601 

KTOC — Jonesboro, La 401 

KTOD — Sinton, Tex 581 

KTOE — Mankato, Minn 428 

KTOH — Lahue. Kauai, Hawaii 363 

KTOK — Oklahoma City, Okla 517 

KTOO — Henderson, Nev 453 

KTOP — Topeka, Kan 391 

KTPA — Prescott, Ark 307 

KTRB — Modesto, Calif 316 

KTRC — Sante Fe, N. M 643 

KTRE — Lufkin, Tex 574 

KTRF — Thief River Falls, Minn 430 

KTRH — Houston, Tex 572 

KTRI — Sioux City, Iowa 387 

KTRM — Beaumont, Tex 563 

KTRN — Wichita Falls, Tex 583 

KTSA — San Antonio, Tex 580 

KTSM — El Paso. Tex 569 

KTTN — Trenton. Mo 446 

KTTR — Rolla. Mo 443 

KTTS — Springfield. Mo 445 

KTUC — Tucson. Ariz 302 

KTUE — Tulia. Tex 582 

KTUL — Tulsa. Okla 519 

KTUR — Turlock, Calif 324 



Station City State Page 

KTUX — Pueblo, Colo 329 

KTW — Seattle. Wash 600 

KTWO — Casper. Wyo 614 

KTXJ — Jasper. Tex 572 

KTXL — San Angelo, Tex 578 

KTXO — Sherman. Tex 581 

KTYM — Inglewood. Calif 313 

KUAM — Agana. Guam 616 

KUBA — Yuba City. Calif 325 

KUBC — Montrose. Colo 328 

KUBE — Pendleton. Oreg 523 

KUBO — San Antonio. Tex 580 

KUDE — Oceanside, Calif 317 

KUDI — Great Falls, Mont 448 

KUDL — Kansas City. Mo '. 441 

KUDU — Ventura, Calif 324 

KUDY — Renton, Wash 599 

KUEN — Wenatchee, Wash 602 

KUEQ — Phoenix, Ariz 300 

KUGN — Eugene, Oreg 521 

KUIK — Hillsboro, Oreg 521 

KUJ — Walla Walla, Wash 602 

KUKA — San Antonio, Tex 580 

KUKI — Ukiah, Calif 324 

KUKO — Post, Tex 578 

KUKU — Willow Springs, Mo 446 

KULA — Honolulu. Hawaii 363 

KULE — Ephrata. Wash 597 

KULP — El Campo, Tex 569 

KUMA — Pendleton, Oreg 523 

KUNO — Corpus Christi, Tex 566 

KUOA — Siloam Springs. Ark 307 

KUPD — Tempe. Ariz 301 

KUPI — Idaho Falls. Idaho 364 

KURA — Moab, Utah 584 

KURL — Billings. Mont 447 

KURV — Edinburg. Tex 569 

KURY — Brookings, Oreg 520 

KUSH — Cushing, Okla 515 

KUSN — St. Joseph. Mo 443 

KUTI — Yakima. Wash 602 

KUTT — Fargo. N.D ,. 504 

KUTY — Palmdale. Calif 317 

KUVR — Holdrege. Neb 450 

KUZN — West Monroe. La 405 

KUZZ — Bakersfield, Calif 309 

KVAN — Camas. Wash 596 

KVAS — Astoria. Oreg. 520 

KVCK — Wolf Point. Mont 449 

KVCL — Winnfield. La 405 

KVCV — Redding. Calif 318 

KVEC — San Luis Obispo. Calif 322 

KVEL — Vernal. Utah 58'5 

KVEN — Ventura. Calif 324 

KVER — Clovis, N. M 460 

KVET — Austin. Tex 562 

KVFC — Cortez. Colo 326 

KVFD — Ft. Dodge. Iowa 385 

KVGB — Great Bend. Kan 389 

KVHL — Homer. La 401 

KVI — Seattle. Wash 600 

KVIC — Victoria. Tex 582 

KVIL — Dallas. Tex 567 

KVIM — New Iberia. La 402 

KVIN — Vinita. Okla 519 

KVIP — Redding, Calif 318 

KVKM — Monahans. Tex 576 



271 



Station City State Page 

KVLB — Cleveland, Tex 565 

KVLC — Little Rock. Ark 305 

KVLF — Alpine. Tex 561 

KVLG — La Grange. Tex 573 

KVLH — Pauls Valley. Okla 518 

KVLV — Fallon. Nev 453 

KVMA — Magnolia. Ark 305 

KVMC — Colorado City. Tex 565 

KVNA — Flagstaff. Ariz 299 

KVNC — Winslow. Ariz 302 

KVNI — Coeur D'Alene. Idaho 364 

KVNU — Logan. Utah 584 

KVOB — Bastrop, La 399 

KVOC — Casper. Wyo 614 

KVOE — Emporia, Kan 388 

KVOG — Ogden, Utah 584 

KVOL — Lafayette, La 401 

KVOM — Morrilton, Ark 306 

KVON — Napa, Calif 316 

KVOO — Tulsa, Okla 519 

KVOP — Plainview, Tex 577 

KVOR — Colorado Springs. Colo 325 

KVOU — Uvalde. Tex 582 

KVOS — Bellingham, Wash 596 

KVOX — Moorhsad, Minn 429 

KVOY — Yuma. Ariz 302 

KVOZ — Laredo, Tex 573 

KVPI — Ville Platte. La 405 

KVRC — Arkadelphia. Ark 303 

KVRH — Salida, Colo 329 

KVRS — Rock Springs. Wyo 615 

KVSA — McGehee. Ark 306 

KVSF — Santa Fe. N. M 463 

KVSO — Ardmore. Okla 515 

KVWC — Vernon. Tex 582 

KVWM — Show Low. Ariz 301 

KVWO — Cheyenne. Wyo 615 

KWAD — Wadena. Minn 430 

KWAK — Stuttgart, Ark 307 

KWAL — Osburn. Idaho 365 

KWAM — Memphis, Tenn 557 

KWAT — Watertown, S. D 552 

KWAY — Forest Grove, Ore 521 

KWBA — Baytown, Tex 562 

KWBB — Wichita, Kan 392 

KWBE — Beatrice, Neb 449 

KWBG — Boone, Iowa 382 

KWBW — Hutchinson. Kan 389 

KWCB — Searcy, Ark 307 

KWCL — Oak Grove. La 404 

KWCO — Chickasha. Okla 515 

KWCX — Willcox. Ariz 302 

KWEB — Rochester. Minn 430 

KWED — Seguin. Tex 580 

KWEI — Weiser, Idaho 367 

KWEL — Midlane, Tex 576 

KWEW — Hobbs. N. M 461 

KWFR — San Angelo, Tex 579 

KWFT — Wichita Falls, Tex 583 

KWG — Stockton, Calif 323 

KWHI — Brenham, Tex 584 

KWHK — Hutchinson, Kan 389 

KWHN — Ft. Smith. Ark 304 

KWHO — Salt Lake City, Utah 585 

KWHW — Altus, Okla 515 

KWIC — Salt Lake City, Utah 585 

KWIK — Pocatello, Idaho 365 

KWIL — Albany, Oreg 519 



Station City State Page 

KWIN — Ashland. Oreg 519 

KWIP — Merced. Calif 315 

KWIQ — Moses Lake. Wash 598 

KWIV — Douglas. Wyo 615 

KWIZ — Santa Ana, Calif 322 

KWJJ — Portland. Oreg 524 

KWK — St. Louis, Mo 444 

KWKC — Abilene, Tex 561 

KWKH — Shreveport, La 405 

KWKW — Pasadena, Calif 317 

KWKY — Des Moines, Iowa 384 

KWLM — Wilimar. Minn 430 

KWMT — Ft. Dodge. Iowa 385 

KWNA — Winnemucco. Nev 454 

KWNO — Winona, Minn 431 

KWNT — Davenport. Iowa 384 

KWOA — Worthington. Minn 431 

KWOC — Poplar Bluff. Mo 443 

KWOE — Clinton. Okla 515 

KWON — Bartlesville. Okla 515 

KWOR — Worland. Wyo 616 

KWOS — Jefferson City, Mo 440 

KWOW — Pomona. Calif 318 

KWPC — Muscatine, Iowa 386 

KWPM — West Plains, Mo 446 

KWPR — Claremore. Okla. 515 

KWRD — Henderson, Tex 571 

KWRE — Warrenton. Mo 446 

KWRF — Warren, Ark 308 

KWRL — Riverton. Wyo 615 

KWRO — Coquille. Oreg 520 

KWRT — Boonville. Mo 439 

KWRW — Gutherie, Okla 516 

KWSD — Mt. Shasta. Calif 316 

KWSH — Wiwoka, Okla 519 

KWSK — Pratt. Kan 390 

KWSO — Wasco. Calif 324 

KWTC — Barstow. Calif 309 

KWTO — Springfield, Mo 445 

KWTX — Waco. Tex 582 

KWVR — Enterprise. Oreg 521 

KWVY — Waverly, Iowa 387 

KWWL — Waterloo, Iowa 387 

KWYK — Farmington, N. M 460 

KWYN — Wynne. Ark 308 

KWYO — Sheridan. Wyo 616 

KWYR — Winner. S. D 552 

KXA — Seattle, Wash 600 

KXAR — Hope. Ark 304 

KXEL — Waterloo, Iowa 387 

KXEN — Festus, Mo 440 

KXEO — Mexico. Mo 442 

KXGI — Ft. Madison. Iowa 385 

KXGN — Glendive, Mont 447 

KXGO — Fargo, N. D 504 

KXIC — Iowa City. Iowa 385 

KXIT — Dalhart. Tex 567 

KXIV — Phoenix, Ariz 300 

KXJK — Forrest City, Ark 304 

KXL — Portland, Oreg 524 

KXLE — Ellensburg, Wash 597 

KXLF — Butte, Mont 447 

KXLJ — Helena. Mont 448 

KXLL — Missoula, Mont 449 

KXLO — Lewiston. Mont 448 

KXLR — N. Little Rock, Ark 306 

KXLW — St. Louis, Mo 444 

KXLY — Spokane, Wash 601 



272 



Station City State Page 

KXO — El Centre Calif 311 

KXOA — Sacramento. Calif 319 

KXOK — St. Louis. Mo 444 

KXOL — Fort Worth. Tex 570 

KXOX — Sweetwater. Tex 581 

KXRA — Alexandria. Minn 426 

KXRJ — Russellville, Ark 307 

KXRO — Aberdeen. Wash 596 

KXRX — San Jose. Calif 322 

KXXI — Golden, Colo 327 

KXXL — Bozeman. Mont 447 

KXXX — Colby. Kan 388 

KXYZ — Houston. Tex 572 

KYA — San Francisco, Calif 321 

KYAP — Ruidoso. N. M 463 

KYCA — Prescott. Ariz 300 

KYES — Roseburg, Oreg 524 

KYJC — Medford. Oreg 522 

KYME — Boise, Idaho 363 

KYND — Tempe. Ariz 301 

KYNG — Coos Bay. Oreg 520 

KYNO — Fresno. Calif 312 

KYNT — Yankton. S. D 552 

KYOK— Houston, Tex 572 

KYOR — Blythe, Calif 310 

KYOS — Merced. Calif 315 

KYOU — Greeley, Colo 328 

KYPO — Potosi, Mo 443 

KYSM — Mankato. Minn 428 

KYSN — Colorado Springs, Colo 326 

KYSS — Missoula. Mont 449 

KYTE — Pocatello. Idaho 365 

KYUM — Yuma, Ariz 302 

KYVA — Gallup, N. M 461 

KYW — Cleveland, Ohio 507 

KZEE — Weatherford. Tex 583 

KZEY — Tyler. Tex 582 

KZIN — Coeur D'Alene, Idaho 364 

KZIP — Amarillo, Tex 562 

KZIX — Fort Collins, Colo 327 

KZOK — Prescott, Ariz 301 

KZOL — Farwell, Tex 570 

KZON — Tolleson. Ariz 301 

KZOW — Globe. Ariz 299 

KZUN — Opportunity. Wash 598 

KZZN — Littlefield. Tex 573 

WAAA — Winston-Salem, N. C 503 

WAAB — Worcester, Mass 416 

WAAF — Chicago, 111 370 

WAAG — Adel. Ga 350 

WAAP — Peoria. Ill 374 

WAAT — Trenton. N. 1 458 

WAAX — Gadsden, Ala 292 

WAAY — Huntsville, Ala 293 

WABA — Aguadilla, P. R 616 

WABB — Mobile, Ala 293 

WABC — New York. N. Y 473 

WABI — Bangor. Me 406 

WABG — Greenwood. Miss 433 

WABJ — Adrian. Mich 417 

WABL — Amite. La 399 

WABO — Waynesboro. Miss 437 

WABQ — Cleveland. 507 

WABR — Orlando. Fla 345 

WABT — Tuskegee. Ala 297 

WABV — Abbeville. S. C 543 

WABW — Annapolis. Md 408 

WABY — Albany. N. Y 465 



Station City State Page 

WABZ — Albemarle. N. C 491 

W ACA — Camden. S. C 544 

WACB — Kittanning, Pa 533 

WACE — Chicopee-Springfield, Mass. ... 413 

WACK — Newark, N. Y 470 

WACL — Waycross, Ga 360 

WACO — Waco, Tex 583 

WACR — Columbus, Miss 432 

WACT — Tuscaloosa. Ala 296 

WADA — Shelby, N. C 500 

WADC — Akron, 505 

WADE — Wadesboro, N. C 501 

WADK — Newport, R. 1 542 

WADO — New York, N. Y 471 

WADP — Kane, Pa 533 

WADS — Ansonia, Conn 329 

WAEB — Allentown, Pa 527 

WAEL — Mayaguez, P. R 617 

WAEW — Crossville, Tenn 554 

WAFC — Staunton, Va 594 

WAGE — Leesburg, Va 590 

WAGF — Dothan, Ala 291 

WAGG — Franklin, Tenn 554 

W AGM — Presque Isle, Me 407 

WAGN — Menominee. Mich 423 

WAGR — Lumberton. N. C 497 

WAGS — Bishopville, S. C 544 

WAGY — Forest City, N. C 494 

WAIK — Galesburg, 111 372 

WAIL — Baton Rouge, La 399 

WAIM — Anderson, S. C 543 

WAIN — Columbia, Ky 393 

WAIP — Prichard, Ala 295 

WAIR — Winston-Salem, N.C 503 

WAIT — Chicago, 111 369 

WAJF — Decatur, Ala 291 

WAJR — Morgantown, W. Va 605 

WAKE — Atlanta, Ga 351 

WAKN — Aiken, S. C 543 

WAKO — Lawrenceville. Ill 373 

WAKR — Akron, 505 

WAKY — Louisville, Ky 395 

WALA — Mobile. Ala 293 

WALD — Walterboro, S. C 549 

WALE — Fall River. Mass 413 

WALG — Albany. Ga 350 

WALK — Patchogue. N. Y 486 

WALL — Middletown. N. Y 470 

WALM — Albion, Mich 417 

WALT — Tampa, Fla 348 

WALY — Herkimer. N. Y 468 

WAMD — Aberdeen. Md 408 

WAME — Miami. Fla 343 

WAMI — Opp, Ala 295 

WAMM — Flint, Mich 419 

WAML — Laurel, Miss 435 

WAMO — Pittsburgh, Pa 538 

WAMR — Venice, Fla 349 

WAMS — Wilmington, Del 334 

WAMV — East St. Louis. Ill 371 

WAMW — Washington. Ind 382 

WAMY — Amory. Miss 431 

WANA — Anniston. Ala 289 

WANB — Waynesburg. Pa 541 

WAND — Canton. 506 

WANE — Ft. Wayne. Ind 377 

WANN — Annapolis. Md 408 

WANS — Anderson. S. C 544 



273 



Station City State Page 

WANT — Richmond. Va 592 

WANY — Albany, Ky 392 

WAOK — Atlanta, Ga 351 

WAOV — Vincennes, Ind 382 

WAPA — San Juan. P. R 618 

WAPC — Riverhead, N. Y 487 

WAPE — Jacksonville. Fla 340 

WAPF — McComb. Miss 435 

WAPG — Arcadia, Fla 336 

WAPI — Birmingham, Ala 289 

WAPL — Appleton, Wise 607 

WAPO — Chattanooga, Tenn 553 

WAPX — Montgomery. Ala 294 

WAQE — Towson. Md 411 

WARA — Attleboro, Mass 411 

WARB — Covington. La 400 

WARD — Johnstown. Pa 533 

WARE — Ware. Mass 416 

WARF — Jasper. Ala 293 

WARK — Hagerstown, Md 410 

WARM — Scranton, Pa 539 

WARN — Fort Pierce, Fla 339 

WARU — Peru, Ind 380 

WASA — Havre de Grace, Md 410 

WASK — Lafayette. Ind 379 

WATA — Boone. N. C 492 

WATC — Gaylor. Mich 420 

WATE — Knoxville, Tenn 556 

WATH — Athens, 506 

WATK — Antigo. Wise 607 

WATM — Atmore. Ala 289 

WATN — Watertown. N. Y 490 

WATO — Oak Ridge, Tenn 559 

WATP — Marion, S. C 548 

WATR — Waterbury, Conn 333 

WATT — Cadillac, Mich 418 

WATS— Sayre. Pa 539 

WATV — Birmingham, Ala 290 

WATW — Ashland. Wise 607 

WATZ — Alpena. Mich 417 

WAUB — Auburn. N. Y 465 

WAUC — Wauchula. Fla 350 

WAUD — Auburn. Ala 289 

WAUG — Augusta. Ga 352 

WAUX — Waukesha. Wise 613 

WAVA — Arlington. Va 587 

WAVC — Boaz. Ala 290 

WAVE — Louisville. Ky 395 

WAVI — Dayton. 509 

WAVL — Apollo. Pa 528 

WAVN — Stillwater. Minn 430 

WAVO — Avondale Estates. Ga 352 

WAVP — Avon Park. Fla 336 

WAVU — Albertville. Ala 289 

WAVY — Norfolk. Va 591 

WAVZ — New Haven. Conn 332 

WAWK — Kendallville, Ind 379 

WAXE — Vero Beach, Fla 349 

WAXU — Georgetown, Ky 394 

WAYR — Orange Park, Fla 345 

WAXX — Chippewa Falls, Wise 608 

WAYB — Waynesboro, Va 595 

WAYE — Dundalk, Md 410 

WAYN — Rockingham, N. C 500 

WAYS — Charlotte, N. C 492 

WAYX — Waycross, Ga 360 

WAYZ — Waynesboro, Pa. . 541 

WAZA — Bainbridge, Ga. 352 



Station City State Page 

WAZE — Clearwater, Fla 337 

WAZF — Yazoo City, Miss 437 

WAZL — Hazleton, Pa 532 

WAZY — Lafayette. Ind 379 

WBAB — Babylon. N. Y 465 

WBAC — Cleveland, Tenn 553 

WBAG — Burlington, N. C 492 

WBAL — Baltimore, Md 409 

WBAM — Montgomery, Ala 294 

WBAP — Fort Worth, Tex 570 

WBAR — Bartow, Fla 336 

WBAT — Marion, Ind 380 

WBAW — Barnwell. S. C 544 

WBAX — Wilkes-Barre. Pa 541 

WBAY — Green Bay. Wise 608 

WBAZ — Kingston. N. Y 469 

WBBA — Pittsfield, 111 374 

WBBB — Burlington, N. C 492 

WBBF — Rochester. N. Y 487 

WBBI — Abingdon. Vt 587 

WBBK — Blakely, Ga 353 

WBBM — Chicago. Ill 369 

WBBO — Forest City. N. C 494 

WBBQ — Augusta. Ga 352 

WBBT — Lyons. Ga 356 

WBBW — Youngstown. Ohio 514 

WBBZ — Ponca City, Okla 518 

WBCA — Bay Minette, Ala 289 

WBCB — Levittown-Fairless Hills. Pa 534 

WBCH — Hastings. Mich. 421 

WBCI — Williamsburg. Va 595 

WBCK — Battle Creek, Mich 417 

WBCM — Bay City, Mich 417 

WBCR — Christiansburg, Va 588 

WBCU — Union, S. C 549 

WBEC — Pittsfield. Mass 415 

WBEE — Chicago. Ill 369 

WBEJ — Elizabethtown. Tenn 554 

WBEL — Beloit, Wise 607 

WBEN — Buffalo, N. Y 466 

WBET — Brockton, Mass 412 

WBEU — Beaufort, S. C. 544 

WBEV — Beaver Dam, Wise 607 

WBEX — Chillicothe, 506 

WBFC — Fremont, Mich 420 

WBFD — Bedford, Pa 528 

WBGC — Chipley, Fla 337 

WBGN — Bowling Green, Ky 392 

WBGR — Jesup. Ga . 356 

WBHB — Fitzgerald, Ga 355 

WBHC — Hampton, S. C 547 

WBHF — Cartersville, Ga 353 

WBHP — Huntsville, Ala 293 

WBIA — Augusta, Ga 352 

WBIC — Bayshore, N. Y 465 

WBIE — Marietta. Ga 357 

WBIG — Greensboro. N. C 495 

WBIL — Leesburg. Fla 342 

WBIP — Booneville. Miss 431 

WBIR — Knoxville, Tenn 556 

WBIS — Bristol. Conn 331 

WBIW — Bedford. Indiana 376 

WBIZ — Eau Claire. Wise 608 

WBKH — Hattiesburg, Miss 433 

WBKN — Newton. Miss 436 

WBKV — West Bend. Wise 614 

WBLA — Elizabethtown. N. C 494 

WBLE — Batesville. Miss 431 



274 



Station City State Page 

WBLF — Bellefonte, Pa 528 

WBLG — Lexington, Ky 395 

WBLJ — Dalton. Ga 355 

WBLO — Evergreen, Ala 291 

WBLR — Batesburg, S. C 544 

WBLT — Bedford, Va 587 

WBLU — Salem. Va 594 

WBLY — Springfield, 512 

WBMA — Beaufort. N. C 492 

WBMC — McMinnville, Tenn 557 

WBMD — Baltimore. Md 409 

WBMK — West Point, Ga 361 

WBML — Macon, Ga 357 

WBMT — Black Mountain, N. C 492 

WBNC — Conway, N. H 454 

WBNL — Boonville, Indiana 377 

WBNR — Beacon, N. Y 466 

WBNS — Columbus. 509 

WBNT — Oneida. Tenn 559 

WBNX — New York, N. Y 471 

WBNY — Buffalo, N. Y 466 

WBOB — Galax, Va 589 

WBOC — Salisbury, Md 411 

WBOF — Virginia Beach, Va 595 

WBOK — New Orleans, La 402 

WBOP — Pensacola, Fla 346 

WBOS — Boston, Mass 411 

WBOW — Terre Haute, Ind 381 

WBOY — Clarksburg, W. Va 604 

WBPD — Orangeburg, S. C 548 

WBPZ — Lock Haven, Pa 534 

WBRB — Mount Clemens, Mich 423 

WBRC — Birmingham, Ala 290 

WBRD — Bradenton, Fla 336 

WBRE — Wilkes-Barre, Pa 541 

WBRG — Lynchburg, Va 590 

WBRK — Pittsfield. Mass 415 

WBRM — Marion, N. C 498 

WBRN — Big Rapids, Mich 418 

WBRO — Waynesboro, Ga 361 

WBRT — Bardstown, Ky 392 

WBRV — Boonville, N. Y 466 

WBRX — Berwick, Pa 528 

WBRY — Waterbury, Conn 333 

WBSC — Bennettsville, S. C 544 

WBSM — New Bedford, Mass 414 

WBSR — Pensacola, Fla 346 

WBT — Charlotte. N. C 492 

WBTA — Batavia. N. Y 465 

WBTH — Williamson. W. Va 607 

WBTM — Danville, Va 588 

WBTN — Bennington, Vt 586 

WBTO — Linton, Indiana 380 

WBUC — Buckhannon, W. Va 603 

WBUD — Trenton. N. J 458 

WBUT — Butler. Pa 529 

WBUX — Doylestown. Pa 531 

WBUY — Lexington. N. C 497 

WBUZ — Fredonia. N. Y 468 

WBVL — Barbourville. Ky 392 

WBVP — Beaver Falls. Pa 528 

WBYE — Calera. Ala 291 

WBYG — Savannah. Ga 358 

WBYS — Canton. Ill 368 

WBZ- WBZ A — Boston-Springfield, Mass.. 411 

WBZY — Torrington, Conn 333 

WCAE — Pittsburgh, Pa 538 

WCAM — Camden, N. J 456 

WCAO — Baltimore, Md 409 



Station City State Page 

WCAP — Lowell, Mass 414 

WCAR — Detroit, Mich 418 

WCAT — Orange, Mass 414 

WCAU — Philadelphia. Pa 535 

WCAW — Charleston. W. Va 603 

WCAX — Burlington. Vt 586 

WCAY — Cayce. S. C 544 

WCAZ — Carthage. Ill 368 

WCBA — Coming. N. Y 467 

WCBG — Chambersburg, Pa 529 

WCBI — Columbus. Miss 432 

WCBL — Benton. Ky 392 

WCBM — Baltimore, Md 409 

WCBQ — Whitehall. Mich 425 

WCBS — New York, N. Y .' 473 

WCBT — Roanoke Rapids, N. C. 499 

WCBY — Cheboygan. Mich 418 

WCCC — Hartford, Conn 331 

WCCF — Punta Gorda, Fla 347 

WCCM — Lawrence, Mass 413 

WCCN — Neillsville, Wise 611 

WCCO — Minneapolis, Minn 428 

WCCW — Traverse City, Mich 425 

WCDJ — Edenton, N. C 494 

WCDL — Carbondale, Pa 529 

WCDT — Winchester, Tenn 561 

WCEC — Rocky Mount, N. C 500 

WCED — DuBois, Pa 531 

WCEF — Parkersburg, W. Va 605 

WCEH — Hawkinsville, Ga 356 

WCEM — Cambridge, Md 409 

WCEN — Mt. Pleasant, Mich 423 

WCER — Charlotte, Mich 418 

WCFL — Chicago, 111 369 

WCFR — Springfield. Vt 587 

WCFV — Clifton Forge, Va 588 

WCGA — Calhoun, Ga 353 

WCGC — Belmont-Charlotte, N. C 492 

WCGO — Chicago Heights, 111 370 

WCHA — Chambersburg, Pa 529 

WCHB — Inkster. Mich 421 

WCHI — Chillicothe. 506 

WCHJ — Brookhaven, Miss 431 

WCHK — Canton. Ga 353 

WCHL — Chapel Hill. N. C 492 

WCHN — Norwich, N. Y 486 

WCHO — Washington Court House, Ohio 513 

WCHP — Tuscumbia, Ala 297 

WCHS — Charleston. W. Va 603 

WCHV — Charlottesville, Va 588 

WCIL — Carbondale. Ill 368 

WCIN — Cincinnati, 507 

WCJU — Columbia, Miss 432 

WCKB — Dunn, N. C 493 

WCKI — Greer, S. C 547 

WCKR — Miami, Fla 343 

WCKY — Cincinnati. 507 

WCLA — Claxton. Ga 354 

WCLB — Camilla. Ga 353 

WCLC — Jamestown. Tenn 555 

WCLD — Cleveland. Miss 432 

WCLE — Cleveland. Tenn 553 

WCLG — Morgantown. W. Va 605 

WCLI — Corning. N. Y 467 

WCLO — Janesville. Wise 608 

WCLS — Columbus. Ga 354 

WCLT — Newark. 512 

WCLW — Mansfield, O 511 



275 



Station City State Page 

WCMA — Corinth. Miss 432 

WCMB — Harrisburg. Pa 532 

WCMC — Wildwood, N. J 458 

WCME — Brunswick, Me 406 

WCMI — Ashland, Ky 392 

WCMN — Arecibo, P. R 616 

WCMP — Pine City, Minn 429 

WCMR — Elkhart. Indiana 377 

WCMS — Norfolk. Va 591 

WCMT — Martin. Tenn 557 

WCMW — Canton. 506 

WCMY — Ottawa. Ill 374 

WCNB — Connersville. Indiana 377 

WCNC — Elizabeth City. N. C 494 

WCNF — Weldon. N. C 502 

WCNG — Canonsburg, Pa 529 

WCNH — Quincy, Fla 347 

WCNL — Newport. N. H 456 

WCNR — Bloomsburg. Pa. . . 52tf 

WCNT — Centralia. Ill 368 

WCNU — Crestview, Fla 337 

WCNX — Middletown. Conn 332 

WCOA — Pensacola. Fla 346 

WCOC — Meridian. Miss 435 

WCOG — Greensboro. N. C 495 

WCOH — Newnan. Ga 358 

WCOJ — Coatesville, Pa 531 

WCOL — Columbus, 509 

WCON — Cornelia. Ga 354 

WCOP — Boston. Mass 4 ix 

WCOR — Lebanon. Tenn 556 

WCOS — Columbia, S. C 545 

WCOU — Lewiston. Me 40/ 

WCOV — Montgomery. Ala 294 

WCOW — Sparta. Wise 613 

WCOY — Columbia. Pa 530 

WCPA — Clearfield. Pa 530 

WCPC — Houston, Miss 434 

WCPH — Etowah. Tenn 554 

WCPK — College Park, Ga 354 

WCPM — Cumberland, Ky 393 

WCPO — Cincinnati. 5U7 

WCPS — Tarboro. N. C 501 

WCQS — Alma, Ga 351 

WCRA — Effingham, 111 371 

WCRB — Boston. Mass 412 

WCRE — Cheraw, S. C 545 

WCRI — Scottsboro. Ala 296 

WCRK — Morristown, Tenn 558 

WCRL— Oneonta, Ala 295 

WCRM — Clare, Mich 418 

WCRO — Johnstown, Pa 533 

WCRR — Corinth. Miss 432 

WCRS — Greenwood. S. C 547 

WCRT — Birmingham. Ala 290 

WCRV — Washington, N. J 458 

WCRW — Chicago, 111 389 

WCRY — Macon, Ga 357 

WCSC — Charleston, S. C 544 

WCSH — Portland. Me 407 

WCSI — Columbus, Indiana 377 

WCSR — Hillsdale, Mich 421 

WCSS — Amsterdam. N. Y 465 

WCST — Berkeley Springs, W. Va 603 

WCTA — Andalusia, Ala 289 

WCTC — New Brunswick. N. J 457 

WCTT — Corbin, Ky 393 

WCTW — New Castle, Ind 380 



Station City State Page 

WCUB — Manitowoc, Wise 609 

WCUE — Akron. 505 

WCUM — Cumberland. Md 409 

WCVA — Culpeper, Va 588 

WCVI — Connellsville. Pa. ... . 530 

WCVP — Murphy. N. C 498 

WCVS — Springfield, 111 375 

WCWC — Ripon, Wise 612 

WCYB — Bristol, Va 588 

WCYN — Cynthiana, Ky 393 

WD AD — Indiana. Pa 533 

WDAE — Tampa, Fla 349 

WDAF — Kansas City. Mo 441 

WDAK — Columbus. Ga 354 

WDAL — Meridian, Miss 435 

WDAN — Danville, 111 371 

WDAR — Darlington, S. C 546 

WD AS — Philadelphia. Pa 535 

WDAX — McRae. Ga 357 

WD AY — Fargo. N. D 504 

WDBC — Escanaba. Mich 419 

WDBF — Delray Beach, Fla 338 

WDBJ — Roanoke. Va 594 

WDBL — Springfield. Tenn 560 

WDBM — Statesville. N. C 501 

WDBO — Orlando. Fla. . 345 

WDBQ — Dubuque. la 384 

WDCF — Dade City. Fla 337 

WDCL — Tarpon Springs. Fla 349 

WDCR — Hanover. N. H 455 

WDDT — Greenville, Miss 433 

WDDY — Gloucester. Va 589 

WDEA — Ellsworth. Me 407 

WDEC — Americus. Ga 351 

WDEE — New Haven. Conn 332 

WDEF — Chattanooga. Tenn 553 

WDEH — Sweetwater. Tenn 560 

WDEL — Wilmington. Del 334 

WDEV — Waterbury. Vt 587 

WDEW — Westfield, Mass 416 

WDGY — Minneapolis. Minn 428 

WDIA — Memphis. Tenn 557 

WDIG — Dothan. Ala 291 

WDIX — Orangeburg. S. C 548 

WDKD — Kingstree. S. C 547 

WDKN — Dickson, Tenn 554 

WDLA — Walton. N. Y 490 

WDLB — Marshfield, Wise 609 

WDLC — Port Jervis, N. Y 487 

WDLP — Panama City. Fla 346 

WDLT — Indianola, Miss. 434 

WDMF — Buford. Ga 353 

WDMG — Douglas, Ga 355 

WDMJ — Marquette, Mich 423 

WDMV — Pocomoke City, Md 410 

WDNC — Durham, N. C 493 

WDNE — Elkins, W. Va 604 

WDNG — Anniston, Ala 289 

WDNT — Dayton, Tenn 554 

WDOB — Canton, Miss 432 

WDOC — Prestonburg, Ky 398 

WDOD — Chattanooga, Tenn 553 

WDOE — Dunkirk, N. Y 467 

WDOG — Marine City. Mich 423 

WDOK — Cleveland, 508 

WDOL — Athens, Ga 351 

WDON — Wheaton, Md 411 

WDOR — Sturgeon Bay. Wise 613 



276 



Station City State Page 

WDOS — Oneonta. N. Y 486 

WDOT — Burlington, Vt 586 

WDOV — Dover. Del 334 

WDQN — Du Quoin, 111 371 

WDRC — Hartford, Conn 331 

WDSC — Dillon. S. C 546 

WDSG — Dyersburg, Tenn 554 

WDSK — Cleveland. Miss 432 

WDSM — Duluth. Minn 427 

WDSP — DeFuniak Springs, Fla 338 

WDSR — Lake City, Fla 341 

WDSU — New Orleans, La 402 

WDUN — Gainesville, Ga 355 

WDUX — Waupaca, Wise 613 

WDUZ — Green Bay, Wise 608 

WDVA — Danville, Va 589 

WDVH — Gainesville, Fla 340 

WDVL — Vineland, N. J 458 

WDWD — Dawson, Ga 355 

WDWS — Champaign, 111 368 

WDXB — Chattanooga, Tenn 553 

WDXE — Lawrenceburg, Tenn 556 

WDXI — Jackson, Tenn 555 

WDXL — Lexington, Tenn. ... 1 557 

WDXN — Clarksville, Tenn 553 

WDXR — Paducah, Ky 397 

WDXY — Sumter. S. C 549 

WDZ — Decatur, 111 371 

WEAB — Greer. S. C 547 

WEAG — Alcoa, Tenn 552 

WEAM — Arlington. Va 587 

WEAN — Providence, R. 1 542 

WEAQ — Eau Claire. Wise 608 

WEAT — West Palm Beach. Fla 350 

WEAV — Plattsburgh, N. Y 487 

WEAW — Evanston, 111 371 

WEBB — Baltimore, Md 409 

WEBC — Duluth, Minn 427 

WEBJ — Brewton, Ala 290 

WEBO — Owego, N. Y 486 

WEBQ — Harrisburg, 111 372 

WEBR — Buffalo. N. Y 466 

WEBY — Milton. Fla 344 

WECL — Eau Claire, Wise 608 

WEDC — Chicago. Ill 369 

WEDO — McKeesport. Pa 534 

WEEB — Southern Pines, N. C 501 

WEED — Rocky Mount, N. C 500 

WEEI — Boston, Mass 412 

WEEL — Fairfax, Va 589 

WEEN — Lafayette, Tenn 556 

WEEP — Pittsburgh. Pa 538 

WEER — Warrenton. Va 595 

WEET — Richmond. Va 592 

WEEU — Reading. Pa 538 

WEEX — Easton. Pa 531 

WEEZ — Chester, Pa 530 

WEGO — Concord, N. C 493 

WEGP — Presque Isle, Me 407 

WEHH — Elmira Heights- 

Horseheads, N. Y 467 

WEIC — Charleston, 111 369 

WEIM — Fitchburg. Mass 413 

WEIR — Weirton, W. Va 606 

WEJL — Scranton, Pa 539 

WEKR — Fayetteville, Tenn 554 

WEKY — Richmond, Ky 398 

WEKZ — Monroe. Wise 611 



Station City State Page 

WELC — Welch. W. Va 606 

WELD — Fisher, W. Va 604 

WELE — Daytona Beach, Fla 338 

WELI — New Haven, Conn 332 

WELK — Charlottesville, Va 588 

WELL — Battle Creek, Mich 417 

WELM — Elmira, N. Y 467 

WELO — Tupelo, Miss 436 

WELP — Easley, S. C 546 

WELR — Roanoke, Ala 295 

WELS — Kinston. N. C 497 

WELY — Ely. Minn 427 

WELZ — Belzoni, Miss 431 

WEMB — Erwin, Tenn 554 

WEMD — Easton. Md 410 

WEMP — Milwaukee, Wise 610 

WENA — Bayamon, P. R 617 

WENC — Whiteville, N. C 502 

WENE — Endicott, N. Y 467 

WENK — Union City, Tenn 560 

WENN — Birmingham, Ala 290 

WENO — Nashville, Tenn 559 

WENT — Gloversville, N. Y 468 

WENY — Elmira, N. Y 467 

WEOA — Evansville, Indiana 377 

WEOK — Poughkeepsie, N. Y 487 

WEOL — Elyria-Lorain, O 510 

WEPG — So. Pittsburgh, Tenn 560 

WEPM — Martinsburg, W. Va 605 

WERC — Erie, Pa 531 

WERD — Atlanta, Ga 351 

WERE — Cleveland, 508 

WERH — Hamilton, Ala 293 

WERI — Westerly, R. 1 543 

WERT — Van Wert, Ohio 513 

WESA — Charleroi. Pa 529 

WESB — Bradford. Pa 529 

WESC — Greenville. S. C 546 

WESO — Southbridge-Webster, Mass. . . 415 

WESR — Tasley, Va 595 

WEST — Easton. Pa 531 

WESX — Salem. Mass 415 

WESY — Greenville, Miss 433 

WETB — Johnson City, Tenn 555 

WETC — Wendell-Zebulon, N. C 502 

WETO — Gadsden. Ala 292 

WETT — Ocean City, Md 410 

WETU — Wetumpka, Ala 297 

WETZ — New Martinsville, W. Va 605 

WEUP — Huntsville, Ala 293 

WEVA — Emporia. Va 589 

WEVD — New York, N. Y 471 

WEVE — Eveleth, Minn 427 

WEW — St. Louis, Mo 444 

WEWO — Laurinburg. N. C 497 

WEXL — Royal Oak, Mich 424 

WEYE — Sanford. N. C 500 

WEZB — Bessemer, Ala 289 

WEZE — Boston. Mass 412 

WEZJ — Williamsburg. Ky 399 

WEZL — Richmond. Va 593 

WEZN — Elizabethtown. Pa 531 

WEZY — Cocao. Fla 337 

WFAA — Dallas. Tex 567 

WFAB — Miami. Fla 343 

WFAG — Farmville, N. C 494 

WFAH — Alliance, 505 

WFAI — Fayetteville, N. C 494 



277 



Station City State Pag© 

WFAR — Farrell, Pa 532 

WFAS — White Plains, N. Y 490 

WFAU — Augusta, Me 406 

WFAX — Falls Church. Va 589 

WFBC — Greenville. S. C 547 

WFBG — Altoona. Pa 527 

WFBL — Syracuse. N.Y 489 

WFBM — Indianapolis, Indiana 378 

WFBR — Baltimore, Md 409 

WFCT — Knoxville, Tenn 556 

WFDF — Flint, Mich 420 

WFDR — Manchester. Ga 357 

WFEA — Manchester, N. H 455 

WFEB — Sylacauga, Ala 296 

WFEC — Miami, Fla 343 

WFGM — Fitchburg, Mass 413 

WFGN — Gaffney. S. C 546 

WFHG — Bristol, Va 588 

WFHK — Pell City. Ala 295 

WFHR — Wisconsin Rapids, Wise 614 

WFIG — Sumter. S. C 549 

WFIL — Philadelphia, Pa 535 

WFIN — Findlay. 510 

WFIS — Fountain Inn. S. C 546 

WFIW — Fairfield. Ill 371 

V/FIX — Huntsville. Ala 293 

WFKN — Franklin. Ky 394 

WFKY — Frankfort. Ky 393 

WFLA — Tampa. Fla 349 

WFLB — Fayetteville. N. C 494 

WFLN — Philadelphia. Pa 535 

WFLO — Farmville. Va 589 

WFLR — Dundee. N. Y 467 

WFLS — Fredericksburg, Va 589 

WFLW — Monticello. Ky 396 

WFMC — Goldsboro. N. C 495 

WFMD — Frederick, Md 410 

WFMH — Cullman, Ala 291 

WFMJ — Youngstown, Ohio 514 

WFMO — Fairmont, N. C 494 

WFMW — Madisonville, Ky 396 

WFNC — Fayetteville, N. C 494 

WFOB — Fostoria. 510 

WFOM — Marietta, Ga 357 

WFOR — Hattiesburg. Miss 433 

WFOX — Milwaukee, Wise 610 

WFOY — St. Augustine, Fla 347 

WFPA — Ft. Payne. Ala 292 

WFPG — Atlantic City. N.J 456 

WFPM — Fort Valley. Ga 355 

WFPR — Hammond. La 401 

WFRA — Franklin. Pa 532 

WFRB — Frostburg. Md 410 

WFRC — Reidsville. N. C 499 

WFRL — Freeport, 111 372 

WFRM — Coudersport. Pa 530 

WFRO — Fremont, 510 

WFRX — West Frankfurt. Ill 376 

WFSC — Franklin, N. C 495 

WFST — Caribou, Me 406 

WFTC — Kinston. N. C 497 

WFTG — London, Ky 395 

WFTL — Fort Lauderdale, Fla 339 

WFTM — Maysville, Ky 396 

WFTR — Front Royal, Va 589 

WFTW — Ft. Walton Beach, Fla 339 

WFUL — Fulton, Ky 394 

WFUR — Grand Rapids, Mich 420 



Station City State Page 

WFVA — Fredericksburg. Va 589 

WFVG — Fuquay Springs. N. C 495 

WFWL — Camden, Tenn 552 

WFYC — Alma, Mich 417 

WFYI — Garden City, N. Y. . 468 

WGAA — Cedartown. Ga 353 

WGAC — Augusta. Ga 352 

WGAD — Gadsden, Ala 292 

WGAF — Valdosta. Ga 360 

WGAI — Elizabeth City, N. C 494 

WGAL — Lancaster, Pa 533 

WGAN — Portland, Me 407 

WGAP — Mary ville. Tenn 557 

WGAR — Cleveland, 508 

WGAT — Gate City. Va , 589 

WGAU — Athens. Ga 351 

WGAW — Gardner. Mass 413 

WGBA — Columbus. Ga 354 

WGBB — Freeport. N. Y 468 

WGBF — Evansville. Indiana 377 

WGBG — Greensboro. N. C 495 

WGBI — Scranton. Pa 539 

WGBR — Goldsboro. N. C 495 

WGBS — Miami. Fla 343 

WGCB — Red Lion. Pa 539 

WGCD — Chester. S. C 545 

WGCM — Gulfport. Miss. 433 

WGEA — Geneva, Ala 292 

WGEE — Indianapolis. Indiana 378 

WGEM — Quincy. Ill 374 

WGES — Chicago. Ill 369 

WGET — Gettysburg. Pa 532 

WGEZ — Beloit. Wise 607 

WGFS — Covington. Ga 354 

WGGA — Gainesville. Ga 356 

WGGG — Gainesville, Fla 340 

WGGH — Marion. Ill 373 

WGGO — Salamanca. N. Y 488 

WGH — Newport News. Va 591 

WGHM — Skowhegan, Me 408 

WGHN — Grand Haven, Mich 420 

WGHQ — Saugerties, N. Y. 488 

WGIG — Brunswick, Ga. . 353 

WGIL — Galesburg. Ill 372 

WGIR — Manchester, N. H 455 

WGIV — Charlotte, N. C 492 

WGKA — Atlanta, Ga 351 

WGL — Ft. Wayne, Indiana 378 

WGLC — Centreville. Miss 432 

WGLI — Babylon, N. Y 465 

WGMA — Hollywood, Fla 340 

WGML — Hinesville, Ga. 356 

WGMS — Washington, D. C 335 

WGN — Chicago, 111 369 

WGNC — Gastonia, N. C 495 

WGNI — Wilmington, N. C 502 

WGNS — Murfreesboro, Tenn 558 

WGNY — Newburgh, N. Y 470 

WGOG — Walhalla, S. C 549 

WGOH — Grayson, Ky 394 

WGOK — Mobile, Ala 294 

WGOL — Goldsboro, N. C 495 

WGOV — Valdosta, Ga 360 

WGPA — Bethlehem, Pa 528 

WGPC — Albany, Ga 350 

WGR — Buffalo, N. Y 466 

WGRA — Cairo, Ga 353 

WGRC — Green Cove Springs, Fla 340 



278 



Station City State Page 

WGRD — Grand Rapids, Mich 420 

WGRM — Greenwood, Miss 433 

WGRO — Lake City. Fla 341 

WGRP — Greenville, Pa 532 

WGRV — Greenville. Tenn 555 

WGRY — Gary, Indiana 378 

WGSA — Ephrata, Pa 531 

WGSM — Huntington, N. Y 469 

WGSR — Millen. Ga 357 

WGST — Atlanta, Ga 351 

WGSV — Guntersville, Ala 292 

WGSW — Greenwood. S. C 547 

WGTA — Summerville. Ga 359 

WGTC — Greenville, N. C 495 

WGTL — Kannapolis, N. C 497 

WGTM — Wilson, N. C 502 

WGTN — Georgetown, S. C 546 

WGTO — Cypress Gardens, Fla 337 

WGUN — Decatur, Ga 355 

WGUS — Augusta. Ga 352 

WGUY — Bangor, Me 406 

WGVA — Geneva, N. Y 468 

WGVM — Greenville, Miss 433 

WGWC — Selma, Ala 296 

WGWR — Asheboro, N. C 491 

WGY — Schenectady, N. Y 488 

WGYV — Greenville, Ala 292 

WHAB — Baxley, Ga 353 

WHAI — Greenfield, Mass 413 

WHAK — Rogers City, Mich 424 

WHAL — Shelby ville, Tenn 560 

WHAM — Rochester, N. Y 487 

WHAP — Hopewell, Va 590 

WHAR — Clarksburg, W. Va 604 

WHAS — Louisville, Ky 395 

WHAT — Philadelphia. Pa 535 

WHAV — Haverhill. Mass 413 

WHAW — Weston. W. Va 606 

WHAY — New Britain. Conn 332 

WHB — Kansas City, Mo 441 

WHBB — Selma, Ala 296 

WHBC — Canton. 506 

WHBF — Rock Island, 111 375 

WHBG — Harrisonburg, Va 590 

WHBI — Newark. N. J 457 

WHBL — Sheboygan, Wise 613 

WHBN — Harrodsburg, Ky 394 

WHBO — Tampa. Fla 349 

WHBQ — Memphis, Tenn 557 

WHBT — Harriman, Tenn 555 

WHBU — Anderson, Indiana 376 

WHBY — Appleton. Wise 607 

WHCC — Waynesville, N. C 502 

WHCO — Sparta, 111 375 

WHCU — Ithaca. N. Y 469 

WHDF — Houghton. Mich 421 

WHDH — Boston. Mass 412 

WHDL — Olean. N. Y 486 

WHDM — McKenzie, Tenn 557 

WHEB — Portsmouth. N. H 456 

WHEC — Rochester. N. Y 487 

WHEE — Martinsville. Va 591 

WHEN — Syracuse, N. Y 489 

WHEO — Stuart, Va 595 

WHEP — Foley, Ala 292 

WHER — Memphis, Tenn 557 

WHEW — Riviera Beach. Fla 347 

WHEY — Millington. Tenn 558 



Station City State Page 

WHFB — Benton Harbor. Mich 418 

WHFC — Cicero. Ill 370 

WHGB — Harrisburg. Pa 532 

WHGR — Houghton Lake. Mich 421 

WHHH — Warren. Ohio 513 

WHHM — Memphis. Tenn 558 

WHHY — Montgomery, Ala 295 

WHIE — Griffin. Ga 356 

WHIL — Medford. Mass 414 

WHIM — Providence. R. 1 542 

WHIN — Gallatin, Tenn 555 

WHIO — Dayton, 509 

WHIP — Mooresville. N. C 408 

WHIR — Danville, Ky 393 

WHIS — Bluefield, W. Va 603 

WHIT — New Bern, N. C .*. . . 498 

WHIY — Orlando. Fla 345 

WHIZ — Zanesville, Ohio 514 

WHJB — Greensburg, Pa 532 

WHJC — Matewan, W. Va 605 

WHK — Cleveland, 508 

WHKP — Hendersonville, N. C 496 

WHKY — Hickory, N. C 496 

WHLB — Virginia, Minn 430 

WHLD — Niagara Falls, N. Y 485 

WHLF — South Boston, Va 594 

WHLI — Hempstead. N. Y 468 

WHLL — Wheeling. W. Va 606 

WHLM — Bloomburg, Pa 528 

WHLN — Harlan. Ky 394 

WHLO — Akron. 505 

WHLP — Centerville. Tenn 552 

WHLS — Port Huron, Mich 424 

WHLT — Huntington. Indiana 378 

WHMA — Anniston, Ala 289 

WHMI — Howell. Mich 421 

WHMP — Northampton. Mass 414 

WHMS — Charleston. W. Va 603 

WHNC — Henderson, N. C 496 

WHNY — McComb, Miss 435 

WHO — Des Moines, la. 384 

WHOA — San Juan. P. R 618 

WHOC — Philadelphia, Miss 436 

WHOK — Lancaster, 511 

WHOL — Allentown, Pa 527 

WHOM — New York, N. Y 475 

WHOO — Orlando, Fla 345 

WHOP — Hopkinsville. Ky 394 

WHOS — Decatur, Ala 291 

WHOT — Youngstown, Ohio 514 

WHOU — Houlton, Me 407 

WHOW — Clinton, 111 370 

WHP — Harrisburg, Pa 532 

WHPB — Belton, S. C 544 

WHPE — High Point, N. C 496 

WHRT — Hartselle, Ala 293 

WHRV — Ann Arbor. Mich 417 

WHRW — Bowling Green. 506 

WHSC — Hartsville. S. C 547 

WHSM — Hayward. Wise 608 

WHSY — Hattiesburg. Miss 433 

WHTC — Holland. Mich 421 

WHTG — Asbury Park. N. J 456 

WHUB — Cookeville, Tenn 554 

WHUC — Hudson, N. Y 469 

WHUM — Reading, Pa 539 

WHUN — Huntingdon. Pa 532 

WHUT — Anderson. Indiana 376 



279 



Station City State Page 

WHVF — Wausau, Wise 613 

WHVH — Henderson, N. C 496 

WHVR — Hanover. Pa 532 

WHWB — Rutland. Vt 586 

WHYE — Roanoke. Va 594 

WHYL — Carlisle. Pa 529 

WHYN — Springfield. Mass. 415 

WHYS — Ocala. Fla 345 

WIAC — San Juan. P. R 618 

WIAM — Williamston, N. C 502 

WIBA — Madison. Wise 609 

WIBB — Macon. Ga 357 

WIBC — Indianapolis, Indiana 379 

WIBG — Philadelphia, Pa 537 

WIBM — Jackson. Mich 422 

WIBR — Baton Rouge. La 399 

WIBU — Poynette. Wise 612 

WIBV — Belleville. Ill 367 

WIBW — Topeka. Kan 391 

WIBX — Utica, N. Y 490 

WICC — Bridgeport, Conn 331 

WICE — Providence, R. 1 542 

WICH — Norwich, Conn 333 

WICK — Scranton, Pa 539 

WICO — Salisbury. Md 411 

WICU — Erie, Pa 531 

WICY — Malone, N. Y 470 

WIDE — Biddeford, Me 406 

WIEL — Elizabethtown, Ky 393 

WIFM — Elkin, N. C 494 

WIGM — Medford, Wise 610 

WIIN — Atlanta. Ga 351 

WIKB — Iron River. Mich 422 

WIKC — Bogalusa. La 400 

WIKE — Newport. Vt 586 

WIKY — Evansville. Indiana 377 

WIL — St. Louis, Mo 444 

WILA — Danville, Va 589 

WILD — Boston, Mass 412 

WILE — Cambridge, 506 

WILI — Willimantic, Conn 334 

WILK — Wilkes-Barre. Pa 541 

WILM — Wilmington, Del 334 

WILO — Frankfort, Indiana 378 

WILS — Lansing. Mich 422 

WILZ — St. Petersburg Beach. Fla 347 

WIMA — Lima. 511 

WIMO — Winder, Ga 361 

WIMS — Michigan City. Ind 380 

WINA — Charlottesville. Va 588 

WINC — Winchester. Va 595 

WIND — Chicago, 111 369 

WINF — Manchester, Conn 331 

WING — Dayton, 510 

WINI — Murphysboro, 111 374 

WINK — Ft. Myers, Fla 339 

WINN — Louisville. Ky 395 

WINQ — Tampa. Fla 349 

WINR — Binghamton, N. Y 466 

WINS — New York, N. Y 477 

WINT — Winter Haven, Fla 350 

WINX — Rockville. Md 410 

WINY — Putnam, Conn 333 

WINZ — Miami, Fla 343 

WIOI — New Boston, 512 

WION — Ionia. Mich 421 

WIOS — Tawas City, Mich 425 

WIOU — Kokomo, Ind 379 



Station City State Page 

WIP — Philadelphia, Pa 537 

WIPC — Lake Wales. Fla 342 

WIPS — Ticonderoga. N. Y 490 

WIRA — Fort Pierce. Fla. . 339 

WIRB — Enterprise. Ala 291 

WIRC — Hickory, N. C 496 

WIRE — Indianapolis, Ind 379 

WIRJ — Humboldt, Tenn 555 

WIRK — West Palm Beach. Fla 350 

WIRL — Peoria. Ill 374 

WIRO — Ironton, 511 

WIRV — Irvine. Ky 394 

WIRY — Pittsburgh. N. Y 487 

WIS — Columbia, S. C 545 

WISE — Asheville. N. C 491 

WISH — Indianapolis, Indiana 379 

WISL — Shamokin. Pa 540 

WISM — Madison. Wise 609 

WISN — Milwaukee. Wise 610 

WISO — Ponce. P. R 617 

WISP — Kinston, N. C 497 

WISR — Butler. Pa 529 

WIST — Charlotte. N. C 493 

WISV — Viroqua. Wise 613 

WITA — San Juan, P. R 618 

WITE — Brazil. Indiana 376 

WITH — Baltimore. Md. 409 

WITT — Lewisburg. Pa 534 

WITY — Danville. Ill 371 

WITZ — Jasper. Ind 379 

WIVI — Christiansted. V. 1 619 

WIVK — Knoxville. Tenn 556 

WIVY — Jacksonville, Fla 340 

WIZE — Springfield, 512 

WIZZ — Streator, 111 376 

WJAB — Westbrook, Me 408 

WJAC — Johnstown, Pa 533 

WJAG — Norfolk, Neb 451 

WJAK — Jackson, Tenn 555 

WJAM — Marion, Ala 293 

WJAN — Ishpeming. Mich 422 

WJAR — Providence, R. 1 542 

WJAS — Pittsburgh, Pa. . 538 

WJAT — Swainsboro, Ga 359 

WJAY — Mullins. S. C 548 

WJAZ — Albany, Ga 350 

WJAX — Jacksonville, Fla 340 

WJBB — Haley ville. Ala 293 

WJBC — Bloomington, 111 367 

WJBD — Salem, 111 375 

WJBK — Detroit, Mich 418 

WJBL — Holland, Mich. 421 

WJMB — Jersey ville. 111 372 

WJBO — Baton Rouge, La 400 

WJBW — New Orleans, La 403 

WJBS — DeLand, Fla 338 

WJCD — Seymour, Ind 381 

WJCM — Sebring, Fla 348 

WJCW — Johnson City, Tenn 555 

WJDA — Quincy, Mass 415 

WJDB — Thomasville. Ala 296 

WJDY — Salisbury, Md 411 

WJDX — Jackson, Miss 434 

WJEF — Grand Rapids. Mich 420 

WJEH — Gallipolis. 510 

WJEJ — Hagerstown, Md 410 

WJEM — Valdosta, Ga 360 

WJER — Dover, 510 

WJET — Erie, Pa 531 



280 



Station City State Page 

WJHB — Talladega. Ala 296 

WJHO — Opelika, Ala 295 

WJIG — Tullahoma, Tenn 560 

WJIM — Lansing, Mich 422 

WJIV — Savannah, Ga 358 

WJJC — Commerce, Ga 354 

WJJD — Chicago, 111 369 

WJJL — Niagara Falls, N. Y 486 

WJJM — Lewisburg, Tenn 556 

WJLB — Detroit, Mich 418 

WILD — Birmingham, Ala 290 

WJLK — Asbury Park, N. J 456 

WJLS — Beckley, W. Va 603 

WJMA — Orange, Va 592 

WJMB — Bookhaven, Miss 432 

WJMC — Rice Lake, Wise 612 

WJMJ — Philadelphia, Pa 537 

WJMO — Cleveland, 508 

WJMR — New Orleans, La 403 

WJMS — Ironwood, Mich 422 

WJMW — Athens, Ala 289 

WJMX — Florence. S. C 546 

WJNC — Jacksonville, N. C 496 

WJNO — West Palm Beach. Fla 350 

WJOB — Hammond. Indiana 378 

WJOC — Jamestown. N. Y 469 

WJOE — Port St. Joe. Fla 347 

WJOI — Florence. Ala 292 

WJOL — Joliet. Ill 372 

WJON — St. Cloud. Minn 430 

WJOT — Lake City. S. C 547 

WJOY — Burlington. Vt 586 

WJPA — Washington. Pa 541 

WJPD — Ishpeming. Mich 422 

WJPF — Herrin, 111 372 

WJPG — Green Bay. Wise 608 

WJPR — Greenville. Miss 433 

WJPS — Evansville. Indiana 377 

WJQS — Jackson, Miss 434 

WJR — Detroit, Mich 419 

WJRD — Tuscaloosa, Ala 296 

WJRI — Lenoir, N. C 497 

WJRL — Rockford, 111 375 

WJSB — Crestview. Fla 337 

WJSO — Johnson City. Tenn 555 

WJTN — Jamestown, N. Y 469 

WJUD — St. Johns, Mich 424 

WJUN — Mexico. Pa 534 

WJVA — South Bend. Ind 381 

WJW — Cleveland. 509 

WJWL — Georgetown. Del 334 

WJWS — South Hill. Va 594 

WJXN — Jackson. Miss 434 

WJZM — Clarksville. Tenn 553 

WKAB — Mobile. Ala 294 

WKAI — Macomb. Ill 373 

WKAL — Rome. N. Y 488 

WKAM — Goshen. Indiana 378 

WKAN — Kankakee. Ill 372 

WKAP — Allentown. Pa 527 

WKAQ — Santurce. P. R 619 

WKAT — Miami Beach, Fla 343 

WKAY — Glasgow, Ky 394 

WKAZ — Charleston. W. Va 603 

WKBC — North Wilkesboro. N. C 499 

WKBH — La Crosse. Wise 609 

WKBI — St. Mary's. Pa 539 

WKBJ — Milan, Tenn 558 



Station City State Page 

WKBK — Keene. N. H 455 

WKBL — Covington, Tenn 554 

WKBN — Youngstown, Ohio 514 

WKBO — Harrisburg, Pa 532 

WKBR — Manchester, N. H 455 

WKBV — Richmond, Ind 381 

WKBW — Buffalo, N. Y 466 

WKBX — Kissimmee, Fla 341 

WKBZ — Muskegon, Mich 423 

WKCT — Bowling Green, Ky 392 

WKCW — Warrenton, Va 595 

WKDA — Nashville, Tenn 559 

WKDK — Newberry, S. C 548 

WKDL — Clarksdale, Miss 432 

WKDN — Camden, N. J 457 

WKDX — Hamlet, N. C 496 

WKEE — Huntington, W. Va 604 

WKEI — Kewanee, 111 372 

WKEN — Dover. Del 334 

WKEU — Griffin, Ga 356 

WKEY — Covington, Va 588 

WKGN — Knoxville, Tenn 556 

WKHM — Jackson. Mich 422 

WKID — Urbana. Ill 376 

WKIK — Leonardtown, Md 410 

WKIC — Hazard. Ky . 394 

WKIN — Kingsport, Tenn 555 

WKIP — Poughkeepsie. N. Y 487 

WKIS — Orlando, Fla 345 

WKIZ — Key West. Fla 341 

WKJB — Mayaguez. P. R 617 

WKJG — Ft. Wayne, Indiana 378 

WKKD — Aurora, 111 367 

WKKO — Cocoa, Fla 337 

WKIX — Raleigh, N. C 499 

WKKO — Cocoa, Fla 337 

WKKS — Vanceburg, Ky 398 

WKLA — Ludington, Mich 423 

WKLC — St. Albans, W. Va 606 

WKLE — Washington, Ga 360 

WKLF — Clanton, Ala 291 

WKLK — Cloquet, Minn 426 

WKLM — Wilmington, N. C 502 

WKLO — Louisville. Ky 395 

WKLV — Blackstone. Va 587 

WKLX — Paris, Ky 397 

WKLY — Hartwell. Ga 356 

WKLZ — Kalamazoo. Mich 422 

WKMC — Roaring Spring. Pa 539 

WKMF — Flint. Mich 420 

WKMH — Dearborn. Mich 418 

WKMI — Kalamazoo, Mich 422 

WKMT — Kings Mountain, N. C 497 

WKNB — New Britain, Conn 332 

WKNE — Keene. N. H 455 

WKNX — Saginaw. Mich 424 

WKNY — Kingston. N. Y 469 

WKOA — Hopkinsville, Ky 394 

WKOK — Sunbury. Pa 540 

WKOP — Binghamton. N. Y 466 

WKOV — Wellston. Ohio 514 

WKOW — Madison. Wise 609 

WKOX — Framingham, Mass 413 

WKOY — Bluefield. W. Va 603 

WKOZ — Kosciusko, Miss 435 

WKPA — New Kensington, Pa 535 

WKPT — Kingsport. Tenn 555 

WKRC — Cincinnati, 507 



281 



Station City State Page 

WKRG — Mobile, Ala 294 

WKRK — Murphy, N. C 498 

WKRM — Columbia, Tenn 553 

WKRO — Cairo, 111 367 

WKRS — Waukegan, 111 376 

WKRT — Cortland, N. Y 467 

WKRZ — Oil City. Pa 535 

WKSB — Milford, Del 334 

WKSK — West Jefferson, N. C 502 

WKSR — Pulaski, Tenn 560 

WKST — New Castle, Pa 535 

WKTC — Charlotte. N. C 493 

WKTG — Thomasville. Ga 359 

WKTJ — Farmington, Me 407 

WKTL — Sheboygan, Wise 613 

WKTQ — South Paris, Me 408 

WKTX — Atlantic Beach, Fla 336 

WKTY — La Crosse. Wise 609 

WKUL — Cullman, Ala 291 

WKVA — Lewiston. Pa 534 

WKVM — San Juan. P. R 618 

WKVT — Brattleboro. Vt 586 

WKWF — Key West. Fla 341 

WKWK — Wheeling. W. Va 607 

WKWS — Rocky Mount. Va 594 

WKX.L — Concord. N. H 454 

WKXV — Knoxville, Tenn 556 

WKXY — Sarasota. Fla 348 

WKY — Oklahoma City. Okla 517 

WKYB — Paducah, Ky 397 

WKYR — Keyser, W. Va 605 

WKYW — Louisville, Ky 395 

WKZO — Kalamazoo, Mich 422 

WLAC — Nashville, Tenn 559 

WLAD — Danbury, Conn 331 

WLAF — LaFollette, Tenn 556 

WLAG — LaGrange, Ga 356 

WLAK — Lakeland. Fla 341 

WLAM — Lewiston, Me 407 

WLAN — Lancaster, Pa 533 

WLAP — Lexington. Ky 395 

WLAQ — Rome. Ga 358 

WLAR — Athens. Tenn 552 

WL AS — Jacksonville. N. C 497 

WLAT — Conway, S. C 546 

WLAU — Laurel, Miss 435 

WLAV — Grand Rapids, Mich 420 

WL AW — Lawrenceville, Ga 356 

WL AY — Muscle Shoals, Ala 295 

WLBA — Gainesville. Ga 356 

WLBB — Carrollton. Ga 353 

WLBC — Muncie. Ind 380 

WLBE — Leesburg. Fla 342 

WLBG — Laurens. S. C 548 

WLBH — Mattoon. Ill 373 

WLBI — Denham Springs, La 400 

WLBJ — Bowling Green, Ky 392 

WLBK — De Kalb. Ill 371 

WLBN — Lebanon, Ky 395 

WLBR — Lebanon. Pa 534 

WLBZ — Bangor. Me 406 

WLCK — Scottsville. Ky 398 

WLCM — Lancaster. S. C 547 

WLCO — Eustis, Fla 338 

WLCS — Baton Rouge, La 400 

WLCX — La Crosse. Wise 609 

WLCY — St. Petersburg. Fla 347 

WLDB — Atlantic City, N. J 456 



Station City State Page 

WLDS — Jacksonville, 111 372 

WLDY — Ladysmith, Wise 609 

WLEA — Hornell, N. Y 468 

WLEC — Sandusky, 512 

WLEE — Richmond, Va 593 

WLEM — Emporium. Pa 531 

WLEO — Ponce. P. R 617 

WLET — Toccoa, Ga 360 

WLEU — Erie. Pa 531 

WLEW — Bad Axe, Mich 417 

WLFA — Lafayette. Ga 356 

WLFH — Little Falls. N.Y 470 

WLIB — New York. N. Y 479 

WLIK — Newport. Tenn 559 

WLIL — Lenoir City. Tenn 556 

WLIP — Kenosha. Wise 609 

WLIQ — Mobile. Ala 294 

WLIS — Old Saybrook. Conn 333 

WLIV — Livingston, Tenn 557 

WLIZ — Lake Worth, Fla 342 

WLKW — Providence. R. 1 542 

WLLH — Lowell-Lawrence, Mass 414 

WLMJ — Jackson. 511 

WLNA — Peekskill. N. Y 486 

WLNH — Laconic, N. H 455 

WLOA — Braddock. Pa. 529 

WLOB — Portland. Me 407 

WLOC — Munfordville. Ky 396 

WLOD — Pompano Beach. Fla 346 

WLOE — Leaksville, N. C 497 

WLOF — Orlando. Fla 345 

WLOG — Logan. W. Va 605 

WLOH — Princeton. W. Va 606 

WLOI — La Porte, Ind 379 

WLOK — Memphis, Tenn 558 

WLOL — Minneapolis, Minn 428 

WLON — Lincolnton, N. C 497 

WLOS — Asheville, N. C 491 

WLOU — Louisville. Ky 396 

WLOW — Norfolk. Va 591 

WLOX — Biloxi-Gulfport. Miss 431 

WLPM — Suffolk, Va. . 595 

WLPO — La Salle, 111 373 

WLS — Chicago, 111 370 

WLSC — Loria, S. C 548 

WLSD — Big Stone Gap, Va. . 587 

WLSE — Wallace, N. C 502 

WLSH — Lansfor, Pa 533 

WLSI — Pikeville, Ky 397 

WLSM — Louisville, Miss 435 

WLST — Escanaba, Mich 419 

WLSV — Wellsville, N. Y 491 

WLTC — Gastonia, N. C 495 

WLVA — Lynchburg, Va 590 

WLW — Cincinnati, 507 

WLYC — Williamsport. Pa 541 

WLYN — Lynn, Mass 414 

WMAB — Munising, Mich 423 

WMAF — Madison, Fla 342 

WMAG — Forest, Miss 432 

WMAJ — State College. Pa 540 

WMAK — Nashville. Tenn 559 

WMAL — Washington, D. C 335 

WMAM — Marinette, Wise 609 

WMAN — Mansfield. 511 

WMAP — Monroe. N. C 498 

WMAQ — Chicago, 111 370 

WMAS — Springfield, Mass 415 



282 



Station City State Page 

WMAX — Grand Rapids. Mich 420 

WMAY — Springfield, 111 375 

WMAZ — Macon, Ga 357 

WMBA — Ambridge, Pa 528 

WMBC — Macon, Miss 435 

WMBD — Peoria, 111 374 

WMBG — Richmond, Va 593 

WMBH — Joplin. Mo 441 

WMBI — Chicago. Ill 370 

WMBL — Morehead City, N. C 498 

WMBM — Miami Beach, Fla 343 

WMBN — Petoskey, Mich 424 

WMBO — Auburn. N. Y 465 

WMBR — Jacksonville, Fla 340 

WMBS — Uniontown, Pa 540 

WMC — Memphis, Tenn 558 

WMCA — New York, N. Y 481 

WMCH — Church Hill. Tenn 553 

WMCK — McKeesport. Pa 534 

WMCP — Columbia, Tenn 554 

WMCW — Harvard. Ill 372 

WMDC — Hazlehurst, Miss 434 

WMDD — Fajardo, P. R 617 

WMDF — Mount Dora, Fla 344 

WMDN — Midland, Mich 423 

WMEG — Eau Gallie. Fla 338 

WMEK — Chase City. Va 588 

WMEN — Tallahassee, Fla 348 

WMET — Miami Beach, Fla 344 

WMEV — Marion, Va 591 

WMEX — Boston, Mass 412 

WMFC — Monroeville, Ala 294 

WMFD — Wilmington, N. C 502 

WMFG — Hibbing. Minn 427 

WMFJ — Daytona Beach, Fla 338 

WMFR — High Point. N. C 496 

WMFT — Terre Haute, Ind 381 

WMGA — Moultrie, Ga 358 

WMGM — New York, N. Y 475 

WMGR — Bainbridge, Ga 353 

WMGW — Meadville, Pa 534 

WMGY — Montgomery, Ala. 295 

WMIA — Arecibo, P. R 616 

WMID — Atlantic City, N. J 456 

WMIE — Miami. Fla 343 

WMIK — Middlesboro, Ky 396 

WMIL — Milwaukee, Wise 610 

WMIN — St. Paul, Minn 430 

WMIQ — Iron Mountain, Mich 422 

WMIS — Natchez, Miss 436 

WMIX — Mt. Vernon, 111 373 

WMJM — Cordele, Ga 354 

WMLF — Pineville, Ky 398 

WMLP — Milton. Pa 535 

WMLS — Sylacauga. Ala 296 

WMLT — Dublin. Ga 355 

WMMB — Melbourne, Fla 342 

WMMH — Marshall, N. C 498 

WMMM — Westport, Conn 334 

WMMN — Fairmont. W. Va 604 

WMMS — Bath. Me 406 

WMMT — McMinnville, Tenn 557 

WMMW — Meriden, Conn 331 

WMNA — Gretna, Va 590 

WMNB — North Adams. Mass 414 

WMNC — Morganton. N. C 498 

WMNE — Menomonie, Wise 610 

WMNI — Columbus. 509 

WMNS — Olean. N. Y 486 



Station City State Page 

WMOA — Marietta. 511 

WMOD — Moundsville. W. Va 605 

WMOG — Brunswick. Ga 353 

WMOH — Hamilton, 510 

WMOK — Metropolis. Ill 373 

WMON — Montgomery, W. Va 605 

WMOP — Ocala, Fla 345 

WMOR — Morehead, Ky 396 

WMOU — Berlin, N. H 454 

WMOV — Ravenswood, W. Va 606 

WMOX — Meridian, Miss 436 

WMOZ — Mobile, Ala 294 

WMPA — Aberdeen, Miss 431 

WMPM — Smithfield, N. C 501 

WMPO — Middleport-Pomeroy, 512 

WMPL — Hancock, Mich 421 

WMPS — Memphis, Tenn 558 

WMPT — S. Williamsport, Pa 540 

WMRB — Greenville, S. C 547 

WMRC — Milford, Mass 414 

WMRE — Monroe, Ga 357 

WMRF — Lewiston. Pa 534 

WMRI — Marion, Ind 380 

WMRN — Marion, 511 

WMRO — Aurora, 111 367 

WMRP — Flint, Mich 420 

WMSA — Massena, N. Y 470 

WMSC — Columbia, S. C 545 

WMSJ — Sylva, N. C 501 

WMSL — Decatur, Ala 291 

WMSR — Manchester, Tenn 557 

WMST — Mt. Sterling, Ky 396 

WMT — Cedar Rapids, la 383 

WMTA — Central City, Ky 393 

WMTC — Vancleve, Ky 398 

WMTE — Manistee, Mich 423 

WMTL — Leitchfield, Ky 395 

WMTM — Moultrie, Ga 358 

WMTN — Morristown, Tenn 558 

WMTR — Morristown, N. J 457 

WMTS — Murfreesboro, Tenn 558 

WMUS — Muskegon, Mich 423 

WMUU — Greenville, S. C 547 

WMVA — Martinsville, Va 591 

WMVB — Millville, N. J 457 

WMVG — Milledgeville. Ga 357 

WMVO — Mt. Vernon, 512 

WMYB — Myrtle Beach, S. C 548 

WMYN — Madison, N. C 498 

WMYR — Ft. Myers, Fla 339 

WNAB — Bridgeport, Conn 331 

WNAC — Boston, Mass 412 

WNAE — Warren, Pa 540 

WNAG — Grenada, Miss 433 

WNAH — Nashville. Tenn 559 

WNAK — Wilkes-Barre, Pa 541 

WNAM — Neenah, Wise 611 

WNAR — Norristown, Pa 535 

WNAT — Natchez, Miss 436 

WNAU — New Albany, Miss 438 

WNAV — Annapolis. Md 403 

WNAX — Yankton. S. D 552 

WNBC — New York, N. Y 481 

WNBF — Bihghamton. N. Y 466 

WNBH — New Bedford, Mass 414 

WNBP — Newburyport, Mass 414 

WNBS — Murray. Ky 397 

WNBT — Wellsboro, Pa 541 



283 



Station City State Page Station 

WNBZ — Saranac Lake. N. Y 488 WOKK - 

WNCA — Siler City, N. C 501 WOKO - 

WNCC — Barnesboro, Pa 528 WOKS - 

WNCO — Ashland. 505 WOKY - 

WNDB — Daytona Beach. Fla 338 WOKZ - 

WNDR — Syracuse. N. Y 489 WOL — 

WNDU — South Bend, Ind 381 WOLF - 

WNEB — Worcester. Mass 416 WOLS - 

WNEG — Toccoa. Ga 360 WOMI - 

WNEL — Caguas. P. R 617 WOMP - 

WNER — Live Oak. Fla 342 WOMT - 

WNES — Central City. Ky 393 WON A 

WNEW — New York. N. Y 477 WOND - 

WNEX — Macon, Ga 357 WONE - 

WNGO — Mayfield. Ky 396 WONG 

WNHC — New Haven. Conn 332 WONN - 

WNIA — Buffalo. N. Y 467 WONW 

WNIK — Arecibo. P. R 617 WOOD - 

WNIL — Niles. Mich 424 WOOF - 

WNJR — Newark. N. J 457 WOOK - 

WNKY — Neon. Ky 397 WOOO 

WNLC — New London. Conn 332 WOOW 

WNLK — Norwalk. Conn 332 WOPA - 

WNMP — Evanston. Ill 371 WOPI - 

WNNC — Newton. N. C 499 WOR — 

WNNJ — Newton. N. J 457 WORA - 

WNNT — Warsaw, Va 595 WORC - 

WNOE — New Orleans, La 403 WORD - 

WNOG — Naples, Fla 344 WORK - 

WNOK — Columbia. S. C 545 WORL - 

WNOO — Chattanooga. Tenn 553 WORM - 

WNOP — Newport, Ky 397 WORX - 

WNOR — Norfolk, Va 592 WOSC - 

WNOS — High Point. N. C 496 WOSH - 

WNOW — York. Pa 542 WOTR - 

WNOX — Knoxville. Tenn 556 WOTT - 

WNPT — Tuscaloosa, Ala 297 WOTW 

WNPV — Lansdale, Pa 533 WOVE 

WNRG — Grundy. Va 590 WOW - 

WNRI — Woonsocket. R. 1 543 WOWE 

WNRV — Narrows, Va 591 WOWI 

WNSL — Laurel. Miss 435 WOWL 

WNSM — Valparaiso. Fla 349 WOWO 

WNTA — Newark. N. J 457 WOXF - 

WNUE — Ft. Walton Beach. Fla 339 WOZK - 

WNUZ — Talladega. Ala 296 WPAB - 

WNVA — Norton, Va 592 WPAC - 

WNVY — Pensacola. Fla 346 WP AD - 

WNXT — Portsmouth. 512 WP AG - 

WOAI — San Antonio. Tex 580 WP AL - 

WOAP — Owosso. Mich 424 WPAM 

WOAY — Oak Hill. W. Va 605 WPAP- 

WOBS — Jacksonville. Fla 340 WPAQ - 

WOBT — Rhinelander. Wise 612 WP AR - 

WOC — Davenport, la 384 WPAT - 

WOCB — West Yarmouth. Mass 416 WPAW 

WOCH — North Vernon, Ind 380 WPAX - 

WODY — Bassett, Va 587 WPAY - 

WOGA — Chattanooga, Tenn 553 WPAZ - 

WOHI — East Liverpool. 510 WPBC - 

WOHO — Toledo. 513 WPCC - 

WOHP — Bellefontaine. 506 WPCF - 

WOHS — Shelby. N. C 500 WPCO - 

WOIA — Saline. Mich 425 WPDQ - 

WOIC — Columbia. S. C 546 WPDR - 

WOKB — Winter Garden. Fla 350 WPDM - 

WOKE — Charleston. S. C 545 WPDX - 

WOKJ — Jackson. Miss 434 WPEL - 



City State Page 

- Meridian, Miss 436 

- Albany. N. Y 465 

- Columbus. Ga 354 

- Milwaukee, Wise 610 

- Alton. Ill 367 

Washington. D. C 335 

— Syracuse. N. Y 489 

— Florence, S. C 546 

— Owensboro, Ky 397 

— Bellaire. 506 

— Manitowoc, Wise 609 

— Winona, Miss 437 

— Pleasantville, N. J 457 

— Dayton, 510 

— Oneida, N. Y 486 

— Lakeland. Fla 341 

- Defiance. O 510 

Grand Rapids, Mich 421 

Dothan, Ala 291 

Washington. D. C 335 

DeLand. Fla 338 

- Greenville. N. C 496 

— Oak Park. Ill 374 

— Bristol, Tenn 552 

New York, N. Y 479 

— Mayaguez, P. R 617 

— Worcester, Mass 416 

— Spartanburg, S. C 549 

— York, Pa 542 

— Boston, Mass 412 

— Savannah, Tenn 560 

— Madison, Ind 380 

— Fulton, N. Y 468 

— Oshkosh, Wise 611 

— Corry, Pa 530 

— Watertown, N. Y 491 

— Nashua, N. H 455 

— Welch, W. Va 606 

— Omaha, Neb 452 

— Allegan, Mich 417 

— New Albany, Ind 380 

— Florence, Ala 292 

- Ft. Wayne, Ind 378 

- Oxford, N. C 499 

- Ozark, Ala 295 

- Ponce, P. R 617 

- Patchogue, N. Y 486 

- Paducah, Ky 397 

- Ann Arbor, Mich 417 

- Charleston, S. C 545 

- Pottsville. Pa. 538 

- Fernandina Beach, Fla 338 

- Mt. Airy. N. C 498 

- Parkersburg, W. Va 606 

- Paterson, N. J 457 

- Pawtucket. R. 1 542 

- Thomasville, Ga 359 

- Portsmouth, 512 

- Pottstown, Pa 538 

- Minneapolis, Minn 428 

- Clinton, S. C 545 

- Panama City, Fla 346 

- Mount Vernon, Ind 380 

- Jacksonville, Fla 340 

- Portage, Wise 612 

- Potsdam, N. Y 487 

- Clarksburg, W. Va 604 

- Montrose, Pa 535 



2°4 



Station City State Page 

WPEN — Philadelphia, Pa 537 

WPEO — Peoria. Ill 374 

WPEP — Taunton, Mass 416 

WPET — Greensboro. N. C 495 

WPFA — Pensacola, Fla 346 

WPFB — Middletown, 512 

WPFP — Park Falls. Wise 611 

WPGA — Perry. Ga 358 

WPGC — Washington. D. C 335 

WPGW — Portland. Ind 381 

WPHB — Philipsburg. Pa 537 

WPIC — Sharon, Pa 540 

WPID — Piedmont, Ala 295 

WPIK — Alexandria. Va 587 

WPIN — St. Petersburg, Fla 347 

WPIT — Pittsburgh, Pa 538 

WPKE — Pikeville. Ky 397 

WPKO — Waverly. 513 

WPKY — Princeton, Ky 398 

WPLA — Plant City. Fla 346 

WPLB — Greenville, Mich 421 

WPLH — Huntington. W. Va 604 

WPLK — Rockmart. Ga 358 

WPLM — Plymouth. Mass 415 

WPLO — Atlanta, Ga 351 

WPLY — Plymouth. Wise 612 

WPME — Punxsutawney, Pa 538 

WPMP — Pascagoula, Miss 436 

WPNC — Plymouth, N. C 499 

WPNF — Brevard, N. C 492 

WPNX — Phenix City, Ala . 295 

WPOM — Pompano Beach, Fla 347 

WPON — Pontiac, Mich 424 

WPOP — Hartford, Conn 331 

WPOR — Portland, Me 407 

WPOW — New York, N. Y 483 

WPPA — Pottsville, Pa 538 

WPRA — Mayaguez, P. R 617 

WPRC — Lincoln. Ill 373 

WPRE — Prarie Du Chien, Wise 612 

WPRN — Butler. Ala 290 

WPRO — Providence. R. 1 543 

WPRP — Ponce, P. R 617 

WPRS — Paris, 111 374 

WPRT — Prestonsburg, Ky 398 

WPRW — Manassas. Va 591 

WPRY — Perry, Fla 346 

WPTF — Raleigh, N. C 499 

WPTR — Albany, N. Y 463 

WPTS — Pittston, Pa 538 

WPTW — Piqua. 512 

WPTX — Lexington Park. Md 410 

WPUV — Pulaski. Va 592 

WPVA — Petersburg, Va 592 

WPVL — Painesville. 512 

WQAM — Miami. Fla 343 

WQBC — Vicksburq. Miss 437 

WQDY — Calais. Me 406 

WQIC — Meridian, Miss 436 

WQIK — Jacksonville, Fla. 341 

WQMN — Superior. Wise 613 

WQMR — Washington. D. C 335 

WQOK — Greenville. S. C 547 

WQSN — Charleston. S. C 545 

WQTE— .Detroit. Mich 419 

WQTY — Jacksonville, Fla 341 

WQUA — Moline, 111 373 

WQXI — Atlanta. Ga 352 



Station City State Page 

WQXQ — Ormond Beach. Fla 345 

WQXR — New York. N. Y 483 

WQXT — Palm Beach. Fla 346 

WRAC — Racine. Wise 612 

WRAD — Radford. Va 592 

WRAG — Carrollton. Ala 291 

WRAJ — Anna. Ill 367 

WRAK — Williamsport, Pa 541 

WRAL — Raleigh. N. C 499 

WRAM — Monmouth. Ill 373 

WRAP — Norfolk. Va 592 

WRAW — Reading. Pa 539 

WRAY — Princeton. Ind 381 

WRBC — Jackson, Miss 434 

WRBL — Columbus, Ga 354 

WRC — Washington, D. C 335 

WRCD — Dalton, Ga 355 

WRCO — Richland Center, Wise 612 

WRCS — Ahoskie, N. C 491 

WRCV — Philadelphia, Pa 537 

WRDB — Reedsburg, Wise 612 

WRDO — Augusta, Me 406 

WRDW — Augusta. Ga 352 

WREB — Holyoke, Mass 413 

WREC — Memphis. Tenn 558 

WREL — Lexington, Va 590 

WREM — Remsen, N. Y 487 

WREN — Topeka, Kan 391 

WREO — Ashtabula. 506 

WREV — Reidsville. N. C 499 

WRFB — Tallahassee, Fla 348 

WRFC — Athens, Ga 351 

WRFD — Worthington, 514 

WRFS — Alexander City. Ala 289 

WRGA — Rome, Ga 358 

WRGR — Starke, Fla. 348 

WRGS — Rogersville, Tenn 560 

WRHC — Jacksonville. Fla 341 

WRHI — Rock Hill. S. C 548 

WRIB — Providence. R. 1 543 

WRIC — Richlands. Va 592 

WRIG — Wausau. Wise 614 

WRIM — Pahokee. Fla 345 

WRIO — Rio Piedras. P. R 618 

WRIP — Rossville, Ga 358 

WRIS — Roanoke, Va 594 

WRIT — Milwaukee, Wise 610 

WRIV — Riverhead, N. Y 487 

WRJN — Racine, Wise 612 

WRJW — Picayune, Miss 436 

WRKD — Rockland. Me 403 

WRKH — Rockwood. Tenn 560 

WRKM — Carthage. Tenn 552 

WRKT — Cocoa. Fla 337 

WRLD — West Point, Ga 361 

WRMA — Montgomery. Ala 295 

WRMF — Titusville. Fla 349 

WRMN — Elgin, 111 371 

WRMS — Beardstown. Ill 367 

WRMT — Rocky Mount. N. C 500 

WRNB — New Bern. N. C 499 

WRNL — Richmond. Va 593 

WRNY — Rome. N. Y 489 

WROA — Gulfport. Miss 433 

WROB — West Point. Miss 437 

WROD — Daytona Beach. Fla 338 

WROK — Rockford. Ill 375 

WROM — Rome, Ga 358 

WRON — Ronceverte. W. Va 606 



285 



Station City State Page 

WROS — Scottsboro, Ala 296 

WROV — Roanoke. Va 594 

WROW — Albany, N. Y 465 

WROX — Clarksdale. Miss 432 

WROY — Carmi, 111 368 

WRPB — Warner Robbins, Gs. 360 

WRR — Dallas, Tex 567 

WRRF — Washington, N. C 502 

WRRR — Rockford. Ill 375 

WRRZ — Clinton, N. C 493 

WRSA — Saratoga Springs, N. Y 488 

WRSW — Warsaw, Ind 382 

WRTA — Altoona, Pa 528 

WRUF — Gainesville, Fla 340 

WRUM — Rumford, Me 408 

WRUN — Utica. N. Y 490 

WRUS — Russellville. Ky 398 

WRVA — Richmond, Va 593 

WRVK — Renfro Valley, Ky 398 

WRVM — Rochester, N. Y 488 

WRWH — Cleveland. Ga 354 

WRWJ — Selma, Ala 296 

WRXO — Roxboro, N. C 500 

WSAC — Ft. Knox, Ky 393 

WSAI — Cincinnati. 507 

WS AL — Logansport. Ind 380 

WSAM — Saginaw. Mich 424 

WSAN — Allentown. Pa 527 

WSAR — Fall River. Mass 413 

WSAT — Salisbury. N. C 500 

WSAU — Wausau, Wise 614 

WSAV — Savannah. Ga 359 

WSAY — Rochester, N. Y 488 

WSAZ — Huntington, W. Va 604 

WSB — Atlanta, Ga 352 

WSBA — York, Pa 542 

WSBB — New Smyrna Beach, Fla 344 

WSBC — Chicago, 111 370 

WSBR — Pensacola, Fla 346 

WSBS — Great Barrington, Mass 413 

WSBT — South Bend. Ind 381 

WSCR — Scranton, Pa 539 

WSDB — Homestead, Fla 340 

WSDR — Sterling, 111 376 

WSEB — Sebring, Fla 348 

WSEN — Baldwinsville, N. Y 465 

WSET — Glens Falls. N. Y 468 

WSEV — Sevierville. Tenn 560 

WSFB — Quitman. Ga 358 

WSFC — Somerset, Ky 398 

WSFR — Sanford, Fla 347 

WSFT — Thomaston, Ga 359 

WSGA — Savannah, Ga 359 

WSGC — Elberton, Ga 355 

WSGN — Birmingham, Ala 290 

WSGW — Saginaw, Mich 424 

WSHE — Raleigh, N. C 499 

WSHH — Latrobe, Pa 533 

WSIC — Statesville. N. C 501 

WSID — Baltimore, Md 409 

WSIG — Mount Jackson, Va 591 

WSIP — Paintsville, Ky 397 

WSIR — Winter Haven, Fla 350 

WSIV — Pekin. Ill 374 

WSIX — Nashville. Tenn 559 

WSJC — Magee. Miss 435 

WSJM — St. Joseph, Mich 425 

WSJS — Winston-Salem, N. C 503 



Station City State Page 

WSKI — Montpelier, Vt 586 

WSKP — Miami, Fla. 343 

WSKY — Asheville, N. C 491 

WSLB — Ogdensburg, N. Y.. 486 

WSLI — Jackson, Miss 434 

WSLM — Salem, Ind 381 

WSLS — Roanoke, Va 594 

WSM — Nashville. Tenn 559 

WSMB — New Orleans, La 403 

WSME — Sanford, Me 408 

WSMI — Litchfield, 111 373 

WSMN — Nashua, N. H 455 

WSMT — Sparta, Tenn 560 

WSNJ — Bridgeton, N. J 456 

WSNO — Barre, Vt 586 

WSNT — Sandersville, Ga 358 

WSNW — Seneca. S. C 549 

WSNY — Schenectady. N. Y 488 

WSOC — Charlotte. N. C 493 

WSOK — Savannah. Ga 359 

WSOL — Tampa. Fla 349 

WSON — Henderson, Ky 394 

WSOO — Sault St. Marie. Mich 425 

WSOQ — N. Syracuse, N. Y 486 

WSOY — Decatur, 111 371 

WSPA — Spartanburg. S. C 549 

WSPB — Sarasota, Fla. . 348 

WSPD — Toledo. 513 

WSPN — Saratoga Springs. N. Y 488 

WSPR — Springfield. Mass 415 

WSPT — Stevens Point. Wise 613 

WSRA — Milton. Fla 344 

WSRC — Durham. N. C 493 

WSRO — Marlborough. Mass 414 

WSRW — Hillsboro, 511 

WSSB — Durham, N. C 493 

WSSC — Sumter, S.C. 549 

WSSO — Starkville, Miss 436 

WSSV — Petersburg, Va 592 

WSTA — St. Thomas, V. 1 619 

WSTC — Stamford, Conn 333 

WSTL — Eminence, Ky 393 

WSTN — St. Augustine, Fla 347 

WSTP — Salisbury, N. C 500 

WSTR — Sturgis, Mich 425 

WSTS — Massena, N. Y 470 

WSTU — Stuart, Fla 348 

WSTV — Steubenville, O 513 

WSUB — Groton. Conn 331 

WSUG — Clewiston, Fla 337 

WSUH — Oxford, Miss 436 

WSUN — St. Petersburg, Fla 347 

WSUX — Seaford, Del 334 

WSUZ — Palatka, Fla 345 

WSVA — Harrisonburg, Va 590 

WSVS — Crewe, Va 588 

WSWN — Belle Glade. Fla 336 

WSWV — Pennington Gap. Va 592 

WSWW — Platteville, Wise 611 

WSYB — Rutland, Vt 586 

WSYD — Mt. Airy, N. C 498 

WSYL — Sylvania, Ga 359 

WSYR — Syracuse, N. Y 489 

WTAB — Tabor Citv. N. C 501 

WTAC — Flint, Mich 420 

WTAD — Quiney, 111 375 

WTAG — Worcester, Mass 416 

WTAL — Tallahassee, Fla 348 



286 



Station City State Page 

WTAN — Clearwater, Fla 337 

WTAO — Boston. Mass 412 

WTAP — Parkersburg. W. Va 606 

WTAQ — La Grange, 111 372 

WTAR — Norfolk. Va 592 

WTAW — Bryan. Tex 564 

WTAX — Springfield. Ill 375 

WTAY — Robinson, 111 375 

WTBC — Tuscaloosa. Ala 297 

WTBF — Troy, Ala 296 

WTBO — Cumberland, Md 410 

WTCB — Flomaton, Ala 292 

WTCH — Shawano, Wise 612 

WTCJ — Tell City, Ind 381 

WTCM — Traverse City, Mich 425 

WTCN — Minneapolis, Minn 429 

WTCO — Campbillsville, Ky 393 

WTCR — Ashland, Ky 392 

WTCS — Fairmont, W. Va 604 

WTCW — Whitesburg, Ky 399 

WTEL — Philadelphia, Pa 537 

WTHE — Spartanburg, S. C 549 

WTHG — Jackson, Ala 293 

WTHI — Terre Haute, Ind 381 

WTHR — Panama City, Fla 346 

WTIC — Hartford, Conn 331 

WTID — Newport News, Va 591 

WTIF — Tifton, Ga 360 

WTIG — Massillon, Ohio 511 

WTIK — Durham. N. C 493 

WTIL — Mayaguez. P. R 617 

WTIM — Taylorville. Ill 376 

WTIP — Charleston, W. Va 603 

WTIV — Titusville, Pa 540 

WTIX — New Orleans, La 403 

WTJH — East Point, Ga 355 

WTJS — Jackson, Tenn 555 

WTKM — Hartford, Wise 608 

WTKO — Ithaca, N. Y 469 

WTKY — Tompkinsville, Ky 398 

WTLB — Utica, N. Y 490 

WTLO — Somerset, Ky 398 

WTLS — Tallahassee, Ala 296 

WTMA — Charleston, S. C 545 

WTMB — Tomah, Wise 613 

WTMC — Ocala. Fla 345 

WTMJ — Milwaukee, Wise 611 

WTMP — Tampa, Fla 349 

WTMT — Louisville, Ky 396 

WTNC — Thomasville, N. C 501 

WTND — Orangeburg, S.C 548 

WTNS — Coshocton. 509 

WTNT — Tallahassee, Fla. . 348 

WTOB — Winston-Salem. N. C 503 

WTOC — Savannah. Ga 359 

WTOD — Toledo, 513 

WTOE — Spruce Pine, N. C 501 

WTOL — Toledo, 513 

WTON — Staunton, Va 594 

WTOP — Washington, D. C 335 

WTOR — Torrinaton. Conn 333 

WTOT — Marianna. Fla 342 

WTPR — Paris, Tenn 560 

WTRA — Latrobe. Pa 534 

WTRB — Ripley. Tenn 560 

WTRC — Elkhart. Ind 377 

WTRL — Bradenton. Fla 336 

WTRN — Tyrone, Pa 540 



Station City State Page 

WTRO — Dyersburg, Tenn 554 

WTRP — LaGrange, Ga 356 

WTRR — Sanford, Fla 347 

WTRU — Muskegon, Mich 423 

WTRW — Two Rivers, Wise 613 

WTRX — Flint. Mich 419 

WTRY — Troy. N. Y 490 

WTSA — Brattleboro, Vt 586 

WTSB — Lumberton. N. C 498 

WTSL — Hanover. N. H 455 

WTSN — Dover. N. H 455 

WTSV — Claremont, N. H 454 

WTTB — Vero Beach. Fla 350 

WTTC — Towanda, Pa 540 

WTTF — Tiffin, 513 

WTTH — Port Huron. Mich 424 

WTTL — Madisonville. Ky 396 

WTTM — Trenton, N. J 458 

WTTN — Watertown, Wise 613 

WTTR — Westminster, Md 411 

WTTS — Bloomington, Ind 377 

WTUG — Tuscaloosa, Ala 297 

WTUP — Tupelo, Miss 437 

WTUX — Wilmington, Del 335 

WTVB — Coldwater, Mich 418 

WTVL — Waterville, Me 408 

WTVN — Columbus, O 509 

WTWA — Thomson, Ga 359 

WTWB — Auburndale, Fla 336 

WTWN — St. Johnsbury, Vt 587 

WTXL — West Springfield, Mass 415 

WTYC — Rock Hill, S. C 548 

WTYM — Springfield, Mass 415 

WTYN — Tryon. N. C 501 

WTYS — Marianna, Fla 342 

WULA — Eufaula. Ala 291 

WUSJ — Lockport, N. Y 470 

WUST — Washington, D. C 336 

WVAM — Altoona, Pa 528 

WVAR — Richwood, W. Va 606 

WVCG — Coral Gables. Fla 337 

WVCH — Chester. Pa 530 

WVEC — Hampton. Va 590 

WVET — Rochester. N. Y 488 

WVIM — Vicksburg, Miss 437 

WVIP — Mt. Kisco, N. Y 470 

WVJP — Caguas. P. R 617 

WVJS — Owensboro. Ky 397 

WVKO — Columbus. 509 

WVLD — Valdosta. Ga 360 

WVLK — Lexington. Ky 395 

WVLN — Olney, 111 374 

WVMC — Mount Carmel, 111 373 

WVMI — Biloxi, Miss 431 

WVNA — Tuscumbia. Ala 297 

WVNJ — Newark, N. J 457 

WVOK — Birmingham, Ala 290 

WVOL — Nashville, Tenn 559 

WVOP — Vidalia, Ga 360 

WVOS — Liberty, N. Y 470 

WVOT — Wilson, N. C 503 

WVOW — Logan, W. Va 605 

WVOX — New Rochelle, N. Y 471 

WVPO — Stroudsburg. Pa 540 

WVSC — Somerset, Pa 540 

WWW — Grafton-Fairmont, W. Va 604 

WWBC — Bay City. Mich 417 

WWBD — Bamberg. S.C 544 



287 



Station City State Page 

WWBZ — Vineland. N. J 458 

WWCA — Gary. Ind 378 

WWCC — Bremen, Ga 353 

WWCH — Clarion, Pa 530 

WWCO — Waterbury, Conn 333 

WWDC — Washington, D. C . . 336 

WWGP — Sanford, N. C 500 

WWGS — Tifton, Ga 360 

WWHG — Hornell, N.Y 469 

WWIL — Ft. Lauderdale, Fla 339 

WWIN — Baltimore, Md 409 

WWIS — Black River Falls, Wise 608 

WWIT — Canton. N. C 492 

WWIZ — Lorain, 511 

WWJ — Detroit, Mich 419 

WWJB — Brookville. Fla 337 

WWKY — Winchester, Ky 399 

WWL — New Orleans, La 404 

WWNC — Asheville, N.C 491 

WWNH — Rochester, N. H 456 

WWNR — Beckley, W. Va 603 

WWNS — Statesboro, Ga 359 

WWNY — Watertown, N. Y 491 

WWOD — Lynchburg, Va 590 

WWOK — Charlotte, N. C 493 

WWOL — Buffalo, N. Y 467 

WWOM — New Orleans, La 404 

WWON — Woonsocket. R. 1 543 

WWOW — Conneaut, 509 

WWPA — Williamsport, Pa 541 

WWPF — Palatka, Fla 346 

WWRI — West Warwick, R. 1 543 

WWRJ — White River Junction, Vt 587 

WWRL — New York. N. Y 485 

WWSC — Glens Falls. N. Y 468 

WWSR — St. Albans, Vt 586 

WWST — Wooster, 514 

WWSW — Pittsburgh, Pa 538 

WWVA — Wheeling. W. Va 607 

WWWB — Jasper, Ala 293 



Station City Stcte Page 

WWWF — Fayette, Ala 292 

WWWR — Russellville. Ala 295 

WWWW — Rio Piedras, P. R 618 

WWXL — Manchester. Ky 396 

WWYO — Pineville. W. Va 606 

WXAL — Demopolis. Ala 291 

WXGI — Richmond, Va 594 

WXLI — Dublin. Ga 355 

WXLW — Indianapolis. Ind 379 

WXMT — Merrill. Wise 610 

WXOK — Baton Rouge. La 400 

WXRF — Guayama. P. R 617 

WXTN — Lexington. Miss 435 

WXXX — Hattiesburg. Miss 433 

WXYZ — Detroit. Mich 419 

WY AL — Scotland Neck, N. C 500 

WYCL — York. S. C 549 

WYDE — Birmingham. Ala 290 

WYLD — New Orleans, La 404 

WYMB — Manning, S. C 548 

WYND — Sarasota. Fla 348 

WYNG — Warwick. R. 1 543 

WYNK — Baton Rouge. La 400 

WYNN — Florence, S. C 546 

WYRN — Louisburg, N. C 497 

WYSE — Lakeland. Fla 341 

WYSL — Buffalo, N. Y. 467 

WYSR — Franklin. Va 589 

WYTH — Madison. Ga 357 

WYTI — Rocky Mount. Va 594 

WYVE — Wytheville, Va 595 

WYZE — Atlanta. Ga 352 

WZEP — DeFuniak Springs, Fla 338 

WZIP — Cincinnati, 507 

WZKY — Ahoskie, N. C 491 

WZOB — Ft. Payne, Ala 292 

WZOK — Jacksonville, Fla 341 

WZRO — Jacksonville Beach, Fla 341 

WZYK — Cowan. Tenn 554 

XE AK — San Diego. Calif 320 



Nothing 

Outshouts 

Quality and 

Integrity 



@ 



288 



WAV U— Alberiville— 1948 

Frequency: 630 Kc Power: 1000 Watts d. 

Owned-Oper. By Sand Mt. Bcstg. Service 

Business-Studio Address P. O. Box 411 

Tel.: 830 Independent 

Newspaper Af f ilia Sand Mt. Reporter 

Preftw Gen. Mgr Pat M. Courington 

Comm. Prom. Mgr John Culp 

Prog. Dir., Sales Prom Bill Hagler 

Chief Engineer Louis Cryar 

WRFS-Alexander City-1947 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Operated By.. Piedmont Service Corp. 

Business-Studio Address Box 72 

Tel.: Adams 4-2566 KBS 

Sta. Reps Sears & Ayer; Walton 

General Mgr Jim Whatley 

WCTA-Andalusia-1946 

Frequency: 920 Kc. Power: 5 Kw. d., 500 W. n. 
Owned-Oper. By ... . Andalusia Bcstg. Co., Inc. 

Address Sanford Rd.. P. O. Box 29 

Tel.: CA 2-1144 KBS 

Pres., Gen. Mgr J. Dige Bishop 

Comm. Mgr Donald Cooke 

Chief Engineer J. D. Bishop 

WANA-Annision-1954 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Gadsden Radio Co. 

Address 115 W. 33rd St. 

Tel.: AD 7-1627 KBS 

Station Rep Hal Walton 

Owner C. L. Graham 

General Manager M. M. Thomas 

WDNG-Annision-1957 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Potts Broadcasting Co. Inc. 

Address Box 1280 

Tel: Adams 6-4152 Independent 

President, Gen. Mgr Thomas S. Potts 

Commercial Mgr Ralph Burgess 

Program Director Dermis Sullivan 

Asst. Sta. Mgr Robert M. Price 

Chief Engineer Harry Dickinson 

WHMA-Anniston-1938 

Frequency: 1390 Kc. .Pw.: 5000 d.; 1000 W. n. 
Owned-Operated By . . Anniston Bcstg. Co., Inc. 

Business-Studio Address Radio Bldg. 

Tel.: AD 6-7545 ABC 

Representative Walker-Rawalt Co. 

President Harry M. Ayers 

Gen.-Sta. Mgr Malcolm Street 

Program Director W. Hall Wray 

Publicity Director E. Cody Hall 

Sales Prom. Mgr Frank Burgess 

Chief Engineer James A. Hudson 



WJMW-Alhens-1948 

Frequency: 730 Kc Power: 1000 Watts d. 

Owned-Operated By . . . Athens Bcstg. Co., Inc. 

Address Hines St. 

Tel.: 565 Independent 

Pres.-Gen. Mgr Homer F. Dunnavant 

. WATM-Atmore-1949 

Frequency: 1590 Kc Power: 5000 Watts 

Owned-Operated By Southland Bcstg. Co. 

Address Craig St. 

TeL: 50 Independent 

Station Rep Continental Radio Sales 

Gen. Mgr., Ch. Eng T. C. Miniard 

Program Manager Julia Miniard 

WAUD-Auburn-1947 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Auburn Bcstg. Co. 

Address Box 391 

Tel.: TU 7-3401 ABC 

Pres., Gen.-Sta. Mgr Elmer G. Salter 

Sales Prom. Mgr George Mitchell 

Publicity Director Bob Sanders 

Chief Engineer George Murphy 

WBCA-Bay Minette— 1957 

Frequency: 1150 Kc Power: 1 Kw., d. 

Owned SW Alabama Bcstg. Co., Inc. 

Address Box 426 

Tel.: 937—2281 KBS 

Newspaper Affiliation Baldwin Times 

President J. H. Faulkner 

Gen. Mgr Jim Stewart 

Commercial Mgr Bill Walker 

Chief Engineer Lamar Mangham 

Owners of: WHEP, Foley; WWCC, Bremen. 

WEZB— Bessemer— 1953 

Frequency: 1220 Kc Power: 1 Kw. d. 

Owned: Radio Birmingham, Inc. 

Address Tutwiler Hotel 

Tel.: FA 2-4641 MBS 

Station Representative Ayers 

President, Gen. Mgr Vincent Sheehy Jr. 

Station Manager Gene Newman 

Commercial Manager Dorothy Carlyle 

Publicity Director Patsy Hortly 

Chief Engineer Carl Jaybird 

WAP I— Birmingham— 1922 

Frequency: 1070 Kc. Power: 50 Kw d.; 5 Kw n. 

Owned By Radio WAPI 

Address P. O. Box 1310 

Tel.: FAirfax 3-6141 Independent 

Representative Henry I. Christal 

Pres. & Gen. Mgr Charles F. Grisham 

V.P. & Sales Dir Albert J. Gillen 

Program Dir C. Davis 

Promotion Director James Chenoweth 



289 



WAT V— Birmingham— 1958 

Frequency: 900 Kc. . . . .Power: 1000 Watts d. 

Owned-Operated By American Electronix 

Address Thomas Jefferson Hotel 

Tel.: FA 4-2541 CBS 

Sta. Representative Avery -Knodel 

President E. C. Atkerson 

General Sta. Mgr Maury Farrell 

Commercial Manager Bob Du Priest 

Program Director Bill Woody 

Sales Prom. Mgr Laura Rogers 

Publicity Director Mary Smiley 

Chief Engineer Gordon Bishop 

W B R C— Birmingham— 1925 

Frequency: 960 Kc Power: 5000 Watts 

Owned-Oper. By Taf t Broadcasting Co. 

Address 1729 2nd Ave.. N. 

Tel.: AL 2-3172 ABC 

Sta. Representative Katz 

President Hulbert Taft, Jr. 

V.P. of Operations L. H. Rogers 

V.P. & Gen. Mgr R. T. Schlinkert 

Commercial Mgr O. V. Naylor 

Program, Film Manager Keith E. Barze 

Publicity, Promotion Dir C. C. Holmes 

Chief Engineer Harry Lawson 

Owners of: WKRC-AM-TV, Cincinnati, O.; WTVN- 

AM-TV, Columbus, O.; WBRC-TV, WKYT-TV, 

Lexington. 

W C R T— Birmingham— 1953 

Frequency: 1260 Kc Power: 5000 Watts d. 

Owned-Oper. By Chapman Radio-TV Co. 

Business Address 725 S. 22nd St. 

Tel.: AL 2-3019 ABC 

Sta. Representative Weed 

Owners G. K. & W. A. Chapman 

General, Comm. Mgr W. R. Kennedy 

Program Dir M. Merz 

Sales Prom. Mgr Rody Clark 

Chief Engineer Bill Chapman 

WEN N— Birmingham— 1950 

Frequency: 1320 Kc Power: 5000 Watts d. 

Owned By John McLendon & Assoc. 

Business Address Box 1469 

Tel.: FA 4-1026 Independent 

Representative John E. Pearson Co. 

President, Gen. Mgr John McLendon 

Station Manager Carroll Jackson 

W J L D— Birmingham— 1942 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Johnston Bcstg. Co. 

Business Address P.O. Box 5867 

TeL: FA 4-3466 Independent 

Representative Forjoe 

President George Johnston, Jr. 

Station Manager James Connolly 

Commercial Manager Otis Dodge 

Program Director Mary Vail 

Sales, Publicity Neil Pitts 

Chief Engineer Cliff Goggans 

Owner of: WDEB, Pensacola. 



W S G N— Birmingham— 1927 

Frequency: 610 Kc. .Power: 5 Kw. d., 1 Kw. n. 

Owned Winston-Salem Broadcasting Co. 

Address 2320 7th Avenue South 

Tel.: FA 2-3434 Independent 

Rep Venard, Rintoul & McConnell; Ayers 

President James W. Coan 

Gen. Comm. Manager Ben K. McKinnon 

Program Director Bill Bolen 

Sales, Publicity Director Annette S. Griffis 

Chief Engineer Emmett J. Smith 

Owners of: WTOB, Winston-Salem; WAPA-TV San 
Juan; WOLE-TV, Aguadilla, P. R. 

WVOK-Birmingham-1947 

Frequency: 690 Kc... Power: 50,000 Watts d. 

Owned-Oper. By Voice of Dixie. Inc. 

Address P. O. Box 2468 

TeL: ST 7-2601 Independent 

Representative Radio-TV Reps., Inc. 

Pres., Gen., Sta. Mgr Iralee W. Benns 

Comm., Sales Mgr., Prog., Pub, Dir.. Ira Leslie 
Chief Engineer R. G. Blaskow 

WYDE-Birmingham-1957 

Frequency: 850 Kc . Power: 10 Kw. d.; 1 Kw. n. 

Owned-Oper. By WYDE. Inc. 

Address 1901 Montgomery Hi- Way 

Tel.: FAirfax 2-4511 Independent 

Station Representative Boiling 

President Ira Herbert 

V.P., General Mgr J. Robert Kerns 

Sales Promotion Mgr Pat Dodd 

Program, Publicity Dir George Singer 

Sales Mgr W. O. Magge 

Chief Engineer James Gray 

Owners of: WAKE, Atlanta. 

WAVC-Boaz-1959 

Frequency: 1300 Kc .Power: 2500 Watts 

Owned By: Cicero Broadcasting Co. 

Address Box 367 

Tel.: 8741 Independent 

President Vearl Cicero 

V.P., Gen. Mgr Charles K. Sparks 

Sta. Comm. Manager Rex Gardner 

Program Director Dale Johnson 

Sales Prom. Mgr Sam Minor 

Publicity Director Roland Young 

Chief Engineer Verbon Rives 

WEBJ-Brewion-1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Brewton Bcstg. Co. 

Business Address P. O. Box 870 

Tel.: TJNderhill 7-5717 KBS 

Gen. Mgr. Chief Eng J. Wesley Gardner 

Commercial Manager Robert McLelland 

Program, Publicity Director. .Catherine Gardner 

WPRN-Builer-1959 

Frequency: 1220 Kc Power: 1000 Watts 

Owned By Radio Butler Co. 

Address. P. O. Box 566 



290 



Tel.: GL 9-3222 KBS 

Sta. Mgr. Ch. Eng Paul D. Nichols 

Commercial Mgr Houston L. Pearce 

Program Director William C. Reid 

Publicity Director Mary E. Thompson 

WBYE-Calera-1957 

Frequency: 1370 Kc Power: 1000 Watts 

Owned By Shelby County Adv. Corp. 

Address P. O. Box E 

Tel.: NOrth 8-7751 MBS 

President Ralph S. Sears 

Gen. Mgr., Ch. Eng Marion P. Jones 

Program Director Stella P. Jones 

WRAG-Carrollion-1951 

Frequency: 590 Kc Power: 1000 Watts d. 

Owned-Oper. By Pickens County Bcstg. Co. 

Address Box 71 

Tel.: EMpire 7-2364 Independent 

Station Representative Bolles 

General Manager C. Sauceman 

WKLF-Clanion-1947 

Frequency: 980 Kc Power: 1000 Watts d. 

Owned-Operated By. .Southeastern Bcstg. Co. 

Address Selma Highway 

Tel.: Clanton .KBS 

Station Rep Continental Radio Sales 

General Mgr L. L. Hudson 

WFMH-Cullman-1949 

Frequency: 1300 Kc Power: 1000 Watts d. 

Owned-Operated By The Voice of Cullman 

Address 206 Second Ave. East 

Tel.: 910 Independent 

General Commercial Manager. . . .B. C. Eddins 

WKUL-Cullman-1946 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Cullman Bcstg. Co. 

Address Drawer 620 

Tel.: 864 KBS 

Pres., Gen.. Sta. Mgr Hudson C. MillaT. Jr. 

Program Director Charles Richard 

Chief Eng Art Bachman 

WAJF— Decatur— 1953 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By J. B. Fait. Jr. 

Business Address 112 Grant St., S.E. 

Tel.: Elgin 3-9231 Independent 

Owner J. B. Fait. Jr. 

Gen. Comm. Mgr Alvin Wood 

Sales Prom. Mgr Jimmy De Lones 

Program Director Tommy Allen 

WHOS-Decaiur-1951 

Frequency: 800 Kc Power: 1000 Watts d. 

Owned By N. Alabama Bcstg. Co. 

Address Masonic Bldg. 

Tel.: EL 3-1810 Independent 

Representative T. F. Clark 

General Station Manager . . . . . Louis C. Blizzard 

Program Director Mime Jones 

Chief Engineer Ed. Buxton 



WMSL— Decatur— 1935 

Frequency: 1400 Kc Power: 250 Watts 

Owned Tennessee Valley Bcstg. Co. 

Address 511 Banks St. 

Tel.: 802 MBS-KBS 

Representative Masla-Clark Brown 

Pres. Gen. Mgr Frank Whisenant 

Chief Engineer Alvin Millwood 

WXAL-Demopolis-1948 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Demopolis Bcstg. Co. 

Address P.O. Box 261 

Tel.: 1400 .MBS-KBS 

Pres. Gen. Mgr W. M. Jordan 

Station Manager A. Caldwell 

WAGF-Dolhan-1932 

Frequency: 1320 Kc Power: 1000 Watts 

Owned-Operated By Dothan Bcstg. Co. 

Address 204 1 / 2 E. Main Street 

Tel.: SY 2-1101 Independent 

Representative Sears & Ayer 

Station Manager Fred C. Moseley 

WDIG-Doihan-1947 

Freq.: 1450 Kc. . .Power: 1 Kw. d.. 250 W. n. 

Owned-Operated By Houston Bcsters. 

Address 208 N. Oates St. 

Tel.: SY 2-2161 MBS 

Station Rep Hopewell 

Gen. Mgr Jess Swicegood 

Prog. Dir M. McGowen 

WOOF-Dolhan-1946 

Frequency: 560 Kc Power: 5000 Watts d. 

Owned-Oper. By The WOOF Trust 

Bus. Add.. . .Columbia Hi- Way. P. O. Box 1427 

Tel.: SY 2-1149 KBS 

Representative Thomas F. Clark 

General Manager Mrs. R. A. Dowling 

Program Manager Truman Duckett 

Station Mgr Johnny LaCarter 

Chief Engineer Melton Whitehead 

WIRE— Enterprise— 1948 

Frequency: 600 Kc Power: 1000 Watts d. 

Owned-Operated By. .The Wiregrass Bcstg. Co. 

Address Ouida St. 

Tel.: FI 7-8600 Independent 

Gen. Mgr R. E. James 

WULA-Eufaula-1948 

frequency: 1240 Kc Power: 250 Watts 

Owned By Dixie Radio Inc. 

Address Box 301 

Tel.: 744-5 MBS-KBS 

President. Gen. Mgr C. A. McClure 

Station Manager John T. Lingo 

Chief Engineer F. Keith Brown 

WBLO-Evergreen-1957 

Frequency: 1470 Kc Power: 1000 Watts -J. 



291 



Owned C. W. Mapoles 

Address Box 112 

Tel.: 500 KBS 

President C. W. Mapoles 

WWWF-Fayeiie-1949 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Operated By.Bankhead Bcstg. Co., Inc. 

Address 505 Temple Ave. 

Tel.: Webster 2-5294 KBS 

Gen. Mgr lack Black 

Chief Engineer P. Slatton 

WTCB-Flomaion-1955 

Frequency: 990 Kc Power: 500 Watts d. 

Owned Tri-City Broadcasting Co., Inc. 

Address P. O. Box 278 

Tel.: CY 6-2466 Independent 

President, Gen. Mgr Ben Haskew 

Commercial Mgr William J. Dykes 

Program Director Bill Davis 

Chief Engineer Hoyt Bonds 

WJOI-Florence-1945 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Florence Bcstg. Co., Inc. 

Address 624 S. Chestnut 

Tel.: AT 2-8121 MBS-KBS 

Station Representative Keystone 

President, Gen. Mgr Joe T. Van Sandt 

Prog. Dir G. Manush 

Publicity Dir Sherry Witt 

Chief Engineer Paul Shannon 

WOWL-Florence-1945 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Radio Muscle Showls 

Business Address P.O. Box 600 

Tel.: AT 2-7711 ABC 

President Richard B. Biddle 

General Manager William A. Mapes 

Commercial Manager George Box 

Program Director Bill Wynne 

Chief Engineer Mel G. Hunt 

WHEP-Foley-1953 

Frequency: 1310 Kc Power: 1000 Watts d. 

Owned-Oper. By. Southwest Ala. Bcstg. Co.. Inc. 

Address Highway 59 

Tel.: WH 3-7131 Independent 

Station Representative Hopewell 

General Manager Jim Stewart 

WFPA-Fi.Payne-1949 

Frequency: 1400 Kc Power: 250 watts 

Owned Geo. A. Gothberg Jr. 

Address Box 391 

Tel.: 1820 .. .Independent 

Station Representative George Hopewell 

Pres George Gothberg, Jr. 

Vice President Mrs. Ozelle G. Gothberg 

Gen. Comm. Manager W. D. Holderfield 

Chief Engineer Edwin Walker 



WZ0B-F1. Payne-1950 

Frequency: 1250 Kc Power: 1000 Watts d. 

Owned-Operated By Glenn M, Gravltt 

Address P. O. Box 126 

Tel.: 1250 KBS 

General Manager Glenn M. Gravitt 

Comm. Mgr Bill McPherson 

Program Dir Willard Howell 

Publicity Dir F. L. Pierce 

Chief Engineer Jess R. Moore 

WAAX-Gadsden-1947 

Freq.: 570 Kc. . . . Power: 5 Kw. d., 500 Kw., n. 

Owned-Oper. By Etowah Bdcstrs., Inc. 

Address P. O. Box 272 

Tel.: LI 6-6301 CBS 

Newspaper Affiliation . . . Gainesville D. Times 

Pres., Gen. Mgr E. F. MacLeod 

Secy.-Treas Charles Smithgall 

Asst. Manager Richard Godfrey 

Chief Engineer W. G. Anderson 

WETO-Gadsden-1950 

Frequency: 930 Kc Power: 1000 Watts d. 

Owned-Operated By Gadsden Radio Co. 

Address 722 S. 12th St. 

Tel.: Liberty 6-9201 KBS 

Station Representative Walton 

Owner Cary L. Graham 

General Mgr Mac Thomas 

Chief Engineer Calvin C. Williamson 

WGAD-Gadsden-1947 

Freq.: 1350 Kc Power: 5 Kw. d.. 1 Kw. n. 

Owned-Oper. By Coosa Bcstg. Co., Inc. 

Address Box 351 

Tel.: Liberty 6-1611 ABC 

Representative Walker-Rawalt-D. Clayton 

President, General Manager Ed. Z. Carrell 

Commercial Manager Charles F. Boman 

Prog., Publicity Dir Robert Mayne 

Chief Engineer H. Williams 

Owners of: WGSV, Guntersville. 

WGEA-Geneva-1953 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned Radio South Alabama, Inc. 

Address P. O. Box S 

Tel.: Murray 4-2271 KBS-MBS 

Station Rep Indie Sales 

President M. H. Ferguson 

Gen. Mgr J. C. Helms 

WGYV-Greenville-1948 

Frequency: 1380 Kc Power: 1000 Watts d. 

Owned-Oper. By Greenville Bcstg. Corp. 

Business Address P. O. Box 227 

Tel.: DU 2-4444 KBS 

Representative Sears and Ayer 

General Mgr W. H. Miller 

W G S V— Guntersville— 1 950 

Frequency: 1270 Kc Power: 1000 Watts d. 

Owned-Operated By Guntersville Bcstg. Co. 

Address P. O. Box 92 



292 



Tel.: JU 2-4131 KBS 

Gen. Comm, Ch. Eng Lavelle Jackson 

WJBB-Haleyville— 1949 

Frequency: 1230 Kc Power: 250 WstU 

Owned-Operated By Haley ville Bcstg. Co. 

Address Box 191 

Tel.: HU 6-2277 MBS-KBS 

Representative C. K. Beaver 

President, Gen. Mgr John L. Slatton 

Comm., Prom. Mgr J. Otis Williams 

Program Director Pat Slatton 

Publicity Director Richard Hanson 

Chief Engineer Paul E. Kelly 

WERH— Hamilton— 1950 

Frequency: 970 Kc Power: 5000 Watts d. 

Owned-Oper. By Kate F. Fite 

Address Highway 78, South 

Tel.: Walnut 1-3481 KBS 

Pres. Gen. Mgr Kate F. Fite 

Comm. Mgr Kermit Mingo 

Program, Chief Engineer Edgar Clayton 

WHRT-Hariselle-1956 

Frequency: 860 Kc Power: 250 Watts; d. 

Owned By Dorsey E. Newman 

Address Hartselle 

Tel.: Spruce 3-7039 Independent 

Pres. Gen. Mgr D. G. Newman 

Chief Engineer S. D. Boster 

WAAY-Hunisville-1947 

Freq.: 1550 Kc. . .Power: 5000 W. d.; 500 W. n. 

Owned By Smith Bcstg. Inc. 

Business Address P. O. Box 986 

Tel.: 534—8471 ABC 

Representative Walker-Rawalt 

President, Sta. Mgr M. D. Smith III 

General, Comm. Manager H. G. Beam 

Program Director Hal Camello 

Publicity Dir . .K. J. Smith 

Chief Engineer Richard Essner 

Owners of: WJIG, Tullahoma; WNUE, Ft. Walton. 

WBHP-Huntsville-1937 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Wilton H. Pollard 

Address P.O. Box 770 

Tel.: Jefferson 2-3521 Independent 

Manager Fred Still 

WEUP-Huntsville-1958 

Frequency: 1600 Kc Power: 5000 Watts 

Owned By Garrett Broadcasting 

Business Address .... 902 Oakwood Ave., N.W. 

Tel.: JEfferson 6-0713 Independent 

Station Rep Continental Radio Sales 

President, Station Manager Leroy Garrett 

Chief Engineer Euple Palmer 

WFIX-Huntsville— 1945 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Hunts ville Bcstg. Co., Inc. 

Address 410 Holmes Ave., N.W. 

Tel.: 534-5641 Independent 

Pres.. Gen. Mgr J. B. Fait, Jr. 

Sta. Mgr. Ch. Eng John Garrison 



WTHG-Jackson-1950 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Operated By Jackson Bcstg. Co. 

Address Highway 43 

Tel.: 2413 KBS 

Station Rep Sears & Ayer 

Pres., Gen. Mgr T. H. Gaillard. Jr. 

Station Manager L. Horton 

WARF-Jasper-1956 

Frequency: 1240 Kc Power: 250 Watts 

Owned Walker County Bcstg. Co., Inc. 

Address 1809 B Fourth Ave. 

Tel.: FUlton 4-4477 Independent 

President Hudson C. Millar, Jr. 

General Manager Jerdan Bullard 

Sta. Mgr.. Ch. Eng Wayne Sims 

Commercial Mgr Myrtice Alien 

Program Director Jim Kell 

Publicity Director Mike Melody 

Owners of: WKUL, Cullman. 

WWWB-Jasper-1946 

Frequency: 1360 Kc Power: 1 Kw. d. 

Owned-Operated By. Bankhead Bcstg. Co., Inc. 

Address Bankhead Long Bldg. 

Tel: FU 4-3461 KBS 

President J. H. Bankhead 

Gen. Mgr William C. Edgemon 

WJAM-Marion-1951 

Frequency: 1310 Kc Power: 5000 Watts d. 

Owned-Oper. By Radio Marion, Inc. 

Address Box 221 

Tel.: MU 3-7111 KBS 

President J. Dige Bishop 

Gen. Sta. Manager John M. Driskill 

Program Director Pat Ivey 

Publicity Manager Don Lovett 

Chief Engineer Virgil Moore 

WABB-Mobile-1948 

Frequency: 1480 Kc Power: 5000 Watts 

Owned By Voice of Mobile 

Business Address 962 Government St. 

Tel.: HEmlock 2-5572 Independent 

Representative Eastman 

General Manager Robert E. Cobbins 

Commercial Manager Mike Porter 

Program Director Mike McCoy 

Chief Engineer Stephen J. Harl 

WALA-Mobile-1930 

Frequency: 1410 Kc Power: 5000 Watts 

Owned-Operated By Pape TV Co.. Inc. 

Bus.-Studio Address 210 Government St. 

Tel.: HE 3-3754 NBC 

Representative Boiling 

President W. O. Pape 

Vice President W. B. Pape 

General Manager F. B. Zalnoski 

Sales Promotion Publicity Chuck Thompson 

Chief Engineer Raymond Hurley 



293 



WGOK— Mobile— 1958 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned By WGOK. Inc. 

Address 800 Gum St. 

Tel.: HE 2-8661 Independent 

Sta. Representative Bernard Howard 

President Jules J. Paglin 

General Manager Stanley Ray Jr. 

Program Director A. T. McFadden 

Station Manager Robert Grimes 

Sales Promotion Manager Terry Branson 

Publicity Director Melba June Branson 

Chief Engineer Jack Yerkes 

WKAB-Mobile-1947 

Frequency: 840 Kc Power: 1000 Watts 

Owned Radio Mobile, Inc. 

Address 525 Donald Street 

Tel.: GR 7-6345 Independent 

Representative. . Venard. Rintoul & McConnell 

President, Sta. Mgr Jim Smith 

Vice Pres Jack Dress 

Commercial Manager Bob Schoonover 

Program Director Tom Jackson 

Chief Engineer Clifford Sizemure 

Owners of: WNVY, Pensacola. 

WKRG-Mobile-1946 

Freq.: 710 Kc. . .Power: 1000 Kw. d.; 500 W. n. 

Owned-Operated By WKRG-TV. Inc. 

Address 162 St. Louis St. 

Tel.: HE 2-6789 CBS 

Newspaper Affiliation . . . Mobile Press Register 

Representative Avery-Knodel 

President Kenneth R. Giddens 

Gen. Mgr W. S. Baskerville, Jr. 

WLIQ-Mobile-1960 

Frequency: 1360 Kc Power: 5000 Watts d. 

Owned by Jemcon Broadcasting Co., Inc. 

Address 303 St. Francis St. 

Tel.: HEmlock 2-1844 ABC 

President Frank Conwell 

Gen. Sta. Mgr Richard V. McMullen 

Commercial Manager Frank Sturgess 

Chief Engineer Frank R. Reindl 

WMOZ-Mobile-1953 

Frequency: 930 Kc Power: 1000 Watts d. 

Owned-Oper. By Edwin H. Estes Corp. 

Address P.O. Box 228 

Tel.: GReenwood 1-5353 Independent 

Sta. Reps Dora Clayton; Bob Dore 

Pres. Gen. Mgr Edwin H. Estes 

Commercial Manager W. H. Dutton 

Sales Prom., Publicity Dir Jeanette Hurst 

Program Director Willie Martin 

Chief Engineer Vernon Floyd 

Owners of: WPFA, Pensacola. 

WMFC-Monroeville-1952 

Frequency: 1360 Kc Power: 1000 Watts d. 

Owned-Oper. By Monroe Bdcstg. Co. 

Address U. S. Highway 21 

Tel.: PI 3-3281 KBS 



President, General Manager W. M. Stewart 

Chief Engineer Harold Harris 

WAP X— Montgomery— 1947 

Frequency: 1600 Kc Power: 1000 Watts 

Owned-Operated By. Southland Bcstg. Co., Inc. 

Business, Studio Address 116 Catoma St 

Tel.: AM 2-0892 ABC 

Station Rep Spot Time Sales 

President, Gen. Mgr R. M. Allgood 

Sales Prom. Mgr Bill Stewart 

Program Director Lois L. Hutto 

Chief Engineer R. Olin 

W B A M— Montgomery— 1953 

Frequency: 740 Kc Power: 50 Kw. d. 

Owned Deep South Bcstg. Co. 

Address P. O. Box 1447 

Tel: AMherst 2-3851 Independent 

Representative Radio-TV Reps. 

President, General Manager W. J. Brennan 

W C V— Montgomery— 1939 

Freq.: 1170 Kc Power: 10 Kw. d„ 1 Kw. n. 

Owned-Oper. By Southern Bcstg. Co. 

Address P. O. Box 2505 

Tel.: AMherst 5-3561 CBS 

Representative. . .Venard, Rintoul & McConnell 

President Oscar P. Covington 

General Manager Hugh M. Smith 

Station Mgr Henry Amerson 

Program Director Ray Butts 

Chief Engineer W. D. Weatherly 



When You Can 

Have the Best, 
Why Be Satisfied 



With Less? 



@ 



294 



W H H Y-Monlgomery-1930 

Freq.: 1440 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Oper, By . . . Bcstg. Serv. of Montgomery 

Business Address Box 1841 

TeL: AM 4-2288 NBC 

Station Representative Jack Masla 

President, Gen. Mgr R. N. Robinson 

Program Director Bob Brewer 

Sales Prom. Mgr John H. Hale 

Publicity Director Ann Collister 

Chief Engineer W. B. Stevenson 

Owners of: WHSY, Hattiesburg ; WHNY, McComb. 

W M G Y— Montgomery— 1946 

Frequency: 800 Kc Power: 1000 Watts d. 

Owned-Operated By. . .Radio Montgomery Inc. 

Address 358 N. Capitol Pkwy. 

TeL: AM 2-5245 Independent 

General Mgr L. D. Hargreaves 

Vice President D. C. Hollis 

Station Manager J. Petranka 

W R M A— Montgomery— 1953 

Frequency: 950 Kc Power: 1000 Watts d. 

Owned-Oper. By WRMA Bcstg. Co. 

Business Address 135 Commerce St. 

Tel.: AM 4-6440 Independent 

Representative Everett-McKinraey 

President S. Raymond 

General Manager. J. Sparling 

WLAY-Muscle Shoals— 1933 

Frequency: 1450 Kc Power: 250 Watts 

Owned Oper. By Slatton-Quick Co. 

Business Address Box 230, Sheffield, Ala. 

Tel.: EV 3-2525 Independent 

Representative C. K. Beaver 

President J. L. Slatton 

Gen. Station Manager Julian A. Flint 

Program Director Al West 

Sales Prcm. Mgr J. E. Liles 

Publicity Director Mary Caldwell 

Chief Engineer Charles Whitley 

Associated with: WJBB, Haley ville, Ala.; WTRO, 
Dyersburg, Tenn.; WSJH, Oxford, Miss. 

WCRL-Oneonta-1952 

Frequency: 1570 Kc Power: 250 Watts 

Owned By Blount Bcstg. Service 

Address Highway 75 

Tel.: CB 4-2289 Independent 

General Mgr L. D. Bentley, Jr. 

Commercial Mgr M. G. Bynum 

WJHO-Opelika-1940 

Frequency: 1400 Kc Power: 250 Watts 

Owned Oper. By. . . Opelika Auburn Bcstg. Co. 

Address P.O. Box 710 

Tel.: SHerwood 5-2084 KBS-MBS 

Representative Indie Sales 

Gen. Mgr., Ch. Eng John E. Smollon 

Comm. Mgr Lurline M. Smollon 

Sales Promotion Mgr Richard Smith 

Program Director Bernard Barker 

Publicity Director Jimmy Kilpatrick 



WAMI-Opp-1953 

Frequency: 860 Kc Power: 1000 Watts, d. 

Owned-Oper. By Opp Bcstg. Co. 

Business Address Box 169 

Tel.: 659 Independent 

Gen. Mgr J. Williams 

WOZK-Ozark-1953 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Oper. By Ozark Bcstg. Corp. 

Address Box 742 

Tel.: 655 Independent 

General Mgr., Ch. Eng Howard Parrish, Jr. 

Commercial Mgr Wade Sullivan 

Program Dir . Miriam B. Miller 

WFHK-Pell City— 1956 

Frequency: 1430 Kc Power: 1 Kw; d. 

Owned By St. Clair Bcstg System 

Address P. O. Box 68 

Tel.: Edgewood 8-2238 Independent 

President, Gen. Mgr Fate L. Gossett, Sr. 

General Manager Charles L. Abbott 

Program, Publicity Dir Fred L. Kelley 

Chief Engineer Roland Walls 

WPMX-PhenixCity-1952 

Frequency: 1460 Kc Power: 5000 Watts 

Owned-Oper. By Community Bcstg. Co. 

Address Ralston Hotel, Columbus, Ga. 

Tel.: FA 4-2177 ABC 

Station Rep Clark 

President, General Manager Roy M. Greene 

Station Manager S. W. Keel 

WPID-Piedmont-1952 

Frequency: 1280 Kc Power: 1000 Watts d. 

Owned-Oper. By C. L. Graham 

Address Atlanta Highway 

Tel.: Gibson 7-2231 KBS 

Station Rep Hal Walton 

President C. L. Graham 

Gen. Comm. Mgr Hank Smith 

WAIP-Prichard-1954 

Frequency: 1270 Kc Power: 1000 Watts d. 

Owned-Operated By Prichard Bcstg. Co. 

Address 74 Main St. 

Tel.: GL 2-2202 Independent 

General Station Manager Eugene Miller 

WELR-Roanoke-1949 

Frequency: 1360 Kc Power: 1000 Watts d. 

Owned-Operated By Roanoke Bcstg. Co. 

Address 801 N. Main St. 

Tel.: 381 1 Independent 

Pres., Gen. Mgr J. W. Buttram 

WWWR-Russellville-1949 

Frequency: 920 Kc Power: aQOO Watts d. 

Owned-Oper* By. . .Bankhead Bcstg. Co.. Inc. 

Address Underwood Road 

Tel.: 647 KBS 

President John W. Bankhead 

Station. General Mgr Hal Kirby 



295 



Publicity Director Mable Weatherf ord 

Prog. Dir. Ch. Eng Jim Elliott 

Owners of: WWWB, Jasper; WWWF, Fayette. 

WCRI— Scottsboro— 1950 

Frequency: 1050 Kc Power: 250 Watts d. 

Owned-Operated By Pat M. Courington 

Address Lee Highway 

Tel.: 123 Independent 

Gen. Mgr Jim Thompson 

Program Director H. Masters 

WROS— Scottsboro— 1952 

Frequency: 1330 Kc Power: 1000 Watts d. 

Owned-Oper. By Scottsboro Bcstg. Co. 

Business Address 717 Scott St. 

Tel.: 156 KBS 

Gen. Mgr Rose M. Kirby 

Program Dir Jerry Gentles 

Sales Prom. Dir Bill Prickett, Jr. 

Comm., Ch. Eng Bill Prickett, Sr. 

WGWC-Selma-1946 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Dallas Broadcasters, Inc. 

Address Box 686 

Tel.: TR 4-6687 CBS 

Representative Hal Holmcm, Avers 

President Judge W. E. Fcnrar 

Chief Eng Stanley Smith 

WHBB-Selma-1935 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Selma Bcstg.. Inc. 

Business Address Montaegue St. 

Tel.: Selma NBC 

President John F. Townshend 

General Mgr D. Rigdon 

WRWJ-Selma-1956 

Frequency: 1570 Kc Power: 1000 Watts 

Owned Central Alabama Bcstg. Co. 

Address Hotel Albert Bldg. 

Tel.: TR 4-9062 Independent 

Sta. Representative Thomas F. Clark 

Gen. Mgr., Chief Eng Roland Jordan, Jr. 

Comm. Mgr H. S. Chapman 

WFER-Sylacauga-1945 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Alabama Bcstg. Co. 

Address 527 No. Broadway 

Tel.: CHapel 5-3281 MBS 

President J. M. Forbes 

General, Comm. Mgr George W. Carr 

Chief Engineer Conrad Pickren 

WMLS-Sylacauga-1948 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Oper. By. .Marble City Bcstg. Co., Inc. 

Business Address P. O. Box 511 

Tel.: CH 5-4354 Independent 

Pres., Gen. Manager Curtis O. Liles 

Commercial Manager Lloyd Ross 

Prog. Dir Myron Craddock 

Chief Engineer James C. Rutledge 



WJHR-Talladega-1956 

Frequency: 1580 Kc Power: 1000 Watts d. 

Owned Confederate Broadcasting Co., Inc. 

Address 146 N. Court St. 

Tel.: 2-4965 Independent 

Station Rep Clark 

President J. T. Hemphill 

WNUZ-Talladega-1945 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Radio Ala. Inc. 

Address Fort Lashly Ave. 

Tel.: 362-2205 Independent 

President James W. Whatly 

General Manager Bill W. Buchannon 

Program Director Royce Faulkner 

Chief Engineer Charles Whatly 

WTLS-Tallassee-1954 

Frequency: 1300 Kc Power: 1 Kw. d. 

Owned Ne-Ler Co. 

Address Highway 14 

Tel.: 8535 Independent 

Gen. Mgr.. Ned Butler 

WJDR-Thomasville-1956 

Frequency: 630 Kc Power: 1000 Watts d. 

Owned WJDB Radio Inc. 

Address Box 757 

Tel.: MEdford 6-4438 Independent 

Pres., Gen. Mgr Cecil Goodreau 

Chief Engineer Virgil Moore 

WTBF-Troy-1947 

Freq.: 970 Kc. . .Power: 5 Kw. d., 500 W„ n. 

Owned-Operated By Troy Bcstg. Corp. 

Address McKinley Drive 

Tel.: 980 MBS-KBS 

Gen. Mgr Jess Jorden 

Commercial Manager Bob Tolbert 

Production Director Asa Dudley 

Chief Engineer Joe Gilchrist 

WACT— Tuscaloosa— 1958 

Frequency: 1420 Kc Power: 5,000 W^tts 

Owned By New South Radio 

Business Address P. O. Box 112 

TeL: PLaza 9-5786 Independent 

Station Representative Grant Webb 

President F. E. Holladay 

General Manager Joseph W. Carson 

Station Manager Jo Stephens 

Program Director Norman Beebe 

Chief Engineer Boyd Cage! 

Owners of: WORK, Meridian; WNSL, Laurel; 
WLSM, Louisville; WVMI, Biloxi. 

W J R D— Tuscaloosa— 1936 

Freq.: 1150 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By John C. Cooper Jr. 

Business-Studio Address 2216 \ 2 Broad St. 

Tel.: PL 4-4464 Independent 

Representative Dore 

President, Gen. Mgr John C. Cooper Jr. 

Station Manager Mercer L. King 



296 



>^^^^^«^^3^£^^^^^^^^^^^^^ ALABAMA-ALASKA 



Commercial Manager Jean Phillips 

Chief Engineer Leonard M. Moore 

WNPT-Tuscaloosa-1951 

Freq.: 1280 Kc Power: 5 Kw. d; 500 W. n. 

Owned-Oper. By W. Alabama Bdcstg. Co. 

Address P. O. Box 487 

Tel.: PL 8-3311 ABC 

Station Representative Masla 

President, General Manager Ruth Harris 

Station Manager Joe Langs ton 

Commercial Mgr Lehman M. Mayer 

Chief Engineer William G. Harris 

WTBC— Tuscaloosa— 1946 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Tuscaloosa Bcstg. Co. 

Address Radio Centel 

Tel.: PL 8-5523 KBS 

Sta. Representatives Sears & Ayer; Forjoe 

General Station Manager Bert Bank 

Chief Engineer Alvin D. Sisk 

WTUG-Tuscaloosa-1958 

Frequency: 790 Kc Power: 500 Watts; d. 

Owned By Tri Cities Bcstg. Co. Inc. 

Address Old Fosters Ferry Rd. 

Tel.: PLaza 2-4581 Independent 

Station Reps National Time Sales; Ochs 

General Manager J. J. Gilbert 

WCHP-Tuscumbia-1960 

Frequency: 1410 Kc Power: 500 Watts d. 

Owned by Tuscumbia Broadcasting System 

Address P. O. Box 62 

Tel.: EVergreen 3-2394 Independent 



President, Chief Eng Carl Pugh 

General, Comm. Mgr Jack McNutt 

Program Director Wayne Carpenter 

Publicity Director Barbara Chambers 

WVNA— Tuscumbia— 1955 

Frequency: 1590 Kc Power: 5 Kw. d. 

Owned-Oper. By Elton H. Darby 

Address 112 S. Main St. 

Tel.: EV 3-2727 Independent 

Representative Masla 

President Elton H. Darby 

Gen. Manager Eulus O. Whitehead 

Commercial Manager Betty Campbell 

Sta. Program Director Jim Hall 

Sales Prom. Manager Jack Vorrhies 

Publicity Director Bill Mays 

Chief Engineer Lynn McMoran 

WABT-Tuskegee-1952 

Frequency: 580 Kc Power: 500 Watts d. 

Owned-Oper. By Radio Tuskegee, Inc. 

Address P. O. Box 577 

Tel.: 580 KBS 

President J. M. Wilder 

General Mgr H. S. Williford 

WETU-Weiumpka-1954 

Frequency: 1250 Kc Power: 5000 Watts, d. 

Owned Elmore Service Corp. 

Address P.O. Box 60 

Tel.: JOrdan 7-6481 KBS 

Sta. Representative Sears & Ayer 

President Lem Coley 

General Mgr Ed Morgan 

Chief Engineer David Conley 




KBYR-Anchorage-1948 

Frequency: 1270 Kc Power: 1000 Watts 

Owned-Oper By Radio Anchorage, Inc. 

Business-Studio Address P. O. Box 1960 

Tel.: FA 24120 Independent 

Sta. Reps. . .National Time Sales; Oakes; Feltis 

President J. C. Gordon 

General, Comm. Mgr E. Pournelle 

Program Dir Merrill Mael 

Chief Engineer Gail Allred 

Owners of: KFRB, Fairbanks. 

KEMI-Anchorage-1948 

Frequency: 550 Kc Power: 5000 Watts 

Owned-Oper. By All- Alaska Bcstg, Inc. 

Address Box 1160 

Tel.: BR 2-0301 MBS-ABC-NBC 

Sta. Reps Fletcher; Day-Wellington 

President, Gen. Mgr Alvin Bramstedt 

Comm. Mgr William Stewart 

Program Director Ty Clark 

Chief Engineer Charles Gray 

Owners of: KFAR AM-TV, Fairbanks; KTKN, 
Ketchikan; KENI-TV. 



K F Q D— Anchorage— 1924 

Frequency: 730 Kc Power: 10.000 Watts 

Owned Anchorage Broadcasters, Inc. 

Address Box 1040 

Tel.: FA 2-2410 Independent 

Sta. Reps Weed; Wm. J. Wagner & Assoc. 

President, Uhf. Engr William E. Duck 

Gen. Sta. Mgr. Ernest Spink 

Program Director Allen Walters 

KLAM-Cordova-1954 

Frequency: 1450 Kc Power: 250 Watts 

Owned Northern Light Broadcasting Corp. 

Address Box 278 

Tel.: GArfield 4-3269 Independent 

Sta. Representative Alaska Radio-TV Sales 

Pres., Gen. Mgr Charles L. Buck 

Sta. Mgr., Chief Eng Ted Mclntire 

KFAR-Fairbanks-1939 

Frequency: 660 Kc Power: 10,000 Watts 

Owned-Oper. By All- Alaska Bcstg., Inc. 



297 



ALASK4-4ftfZ0'N4&e&$^&^$^^^^^$$&&^$^$^$$@^$^e$$e 



Business Address Lathrop Bldg. 

Tel.: 2125 NBC-ABC 

Representative Fletcher. Del Day 

President Alvin O. Bramstedt 

Station Mgr Donald Andon 

Chief Engineer Don Porter 

KFRB— Fairbanks— 1948 

Frequency: 900 Kc Power: 10.000 Watts 

Owned-Oper. By Radio Anchorage. Inc. 

Business Address 556 2nd Ave., Box 950 

Tel.: GLobe 2-2155. Independent 

Station Representative . . . National Time Sales 

President J. Chester Gordon 

General Manager E. "Doc" Pournelle 

Station Mgr Buck Emory 

Program Director Gene Lewis 

Chief Engineer Al Webber 

KINY-Juneau-1934 

Frequency: 600 Kc Power: 5000 Watts 

Owned-Operated By Juneau Bcstg. Inc. 

Business Address 231 S. Franklin 

Tel.: Juneau Independent 

Station Rep Alas. Radio TV Sales; Weed 

President, Station Manager .... Jerry McKinley 

KJN0— Juneau— 1952 

Freq: 630 Kc. Power: 1000 Watts d.; 500 Watts n. 

Owned-Operated By Chester Gordon 

Address Baranof Hotel 

Tel.: 6-3630 Independent 

Sta. Reps Oakes; Ochs; Feltis 

President J. C. Gordon 

General Manager E. Pournelle 

Station Manager E. Emery 

KTKM-Ketchikan-1942 

Frequency: 930 Kc Power: 1000 Watts 

Owned-Oper. By All- Alaska Bcstg.. Inc. 

Address Dock St. 



Tel.: 2191 CBS-NBC-ABC 

Station Manager C. Jensen 

KICY-Nome-1960 

Frequency: 850 Kc Power: 5000 Watts 

Owned By Arctic Broadcasting Assoc. 

Address Fourth West and "D" St. 

Tel.: MAin 339 Independent 

Station Representative Pan American 

President Ralph P. Hanson 

Gen. Station Mgr Arthur R. Zylstra 

Program Director Howard D. Nelson 

Chief Engineer Ralph V. Fondell 

KIBH-Seward-1949 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Seward Bcstg. Corp. 

Address Box 575 

Tel.: MAin 25 Independent 

Sta. Reps... Weed; Wagner; Alaska Radio-TV 
Station Manager R. Travers 

KIFW-Sitka-1949 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By. . . .Sitka Broadcasing Co., Inc. 

Business Address Box 299 

Tel.: 747—3244 CBS-KBS 

Representative Alaska Radio-TV Sales 

Pres., Sta. Mgr.. Ch. Engr Harry C. Lanz 

Program Director John Hope 

Publicity Director — Jim Davis 

KSEW-Siika-1954 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper.. . .Voice oi Sheldon Jackson, Inc. 

Address Box 258 

Tel.: 3236 Independent 

General Manager Austin Van Pelt 

Commercial Manager Randolph McCluggage 

Chief Engineer Keith Le May 




KSON-Bisbee-1933 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Carleton W. Morris 

Address Drawer C, Lowell St. 

Tel.: HE 2-2277 ABC 

Station Representative Bob Dore 

President C. W. Morris 

Station Manager Arlo Woolery 

Program Director Albert J. Kelly 

Owners of: KHFH, Sierra Vista. 

KPIN— Casa Grande— 1956 

Frequency: 1260 Kc Power: 1000 Watts d. 

Owned By Pinal Cty. Bstg. Service 

Address P. O. Box 755 

Tel.: TE 6-7427 Independent 

Station Representative Grant Webb 



Owner, General Manager. . . . .John W. Parham 
Chief Engineer John Griffith 

KCLF— Clifton— 1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Gila Bcstg. Co. 

Address Box 1446 

Tel.: UN 4-4114 Independent 

Gen. Mgr E. P. Perrin 

KCKY-Coolidge-1948 

Frequency: 1150 Kc Powen 1,000 Watts 

Owned-Oper. By Gila Bcstg. Co., Inc. 

Address 400 S. Main St. 

Tel.: PA 3-5341 Independent 

General Manager E. V. Perrin 



298 



^^^^^^^^^^^^^^^^^^^»^^^$^^^^^^^»^^^^^^^^^^^^^^^^^ ARIZONA 



KAPR— Douglas— 1958 

Frequency: 930 Kc Power: 1000 Watts 

Owned By Copper State Enterprises 

Address P. O. Box 505 

Tel.: EMpire 4-8403 Independent 

Station Representative Harlan Oakes 

President David Harman 

General Manager Ken Harbaugh 

Comm., Publicity Mgr Dick Gallagher 

Station, Prom. Manager Dick Millex 

Program Director Frank Sanders 

Chief Engineer Norman Robb 

KAWT-Douglas-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Hillcrest Bcstg. Co. 

Tel.: EMpire 4-3484 NBC 

Sta. Representative Robert Allen 

President, General Mgr Herb Newcomb 

Chief Engineer Fred Wuenschal 

K C L S— Flagstaff— 1 950 

Freq.: 600 Kc Power: 5 Kw. d.. 500 W. n. 

Owned-Operated By Saunders Bcstg. Co. 

Address Box 1677 

Tel.: PRospect 4-4461 NBC 

General Manager Charles J. Saunders 

Sta. Mgr Doiothy J. Saunders 

K E S— Flagstaff— 1958 

Frequency: 1290 Kc Power: 1000 Watts 

Owned By Clem Radio Bests, Inc. 

Address 13 N. San Francisco 

Tel.: PR 4-7511 Independent 

President, Gen. Mgr Claud M. Pettit 

Program Director Margaret E. Pettit 

Sales Prom. Mgr Russell Huntington 

Chief Engineer Joe Spear 

KVNA-Flagsiaff-1950 

Freq.: 690 Kc Power: 1 Kw. d.. 500 W. n. 

Owned-Operated By Frontier TV, Inc. 

Address P.O. Box 300 

Tel.: PRospect 4-6638 ABC 

Sta. Representative Torbet, Allen & Crane 

President Roy L. Albertson Jr. 

General Manager Tony Temple 

Commercial Manager Bob Early 

Chief Engineer Michael Stevens 

Owners of: KNOT, Preseott. 

KZOW-Globe-1938 

Frequency: 1240 Kc Power: 250 Watts, d. 

Owned-Operated By Gila Bcstg. Co.. Inc. 

Address P. O. Box 2343 

Tel.: GA 5-4483 Independent 

Sta. Rep Sandeberg-Gates 

President E. V. Perrin 

KIKO-Globe-Miami-1958 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By KIKO Radio 

Address Copper Hills Motor Hotel 

Tel.: GA 54471 NBC 



Representative Avery-Knodel 

President, Gen. Mgr Willard Shoecraft 

Commercial Manager Darrell Tucker 

Chief Engineer Frank C. Hancock 

KDJI-Holbrook-1955 

Frequency: 1270 Kc Power: 1000 W. d. 

O wned-Oper. By H. J. Arnoldus 

Address Box 31 

Tel.: JAckson 4-3523 Independent 

Owner Harold J. Arnoldus 

Gen. Comm. Mgr Sam Taylor, Jr. 

Program Director Gary, Thompson 

Chief Engineer .Fred Mull 

KAAA— Kingman— 1949 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By.Stonybrook Broadcasting Co. 

Business Address Jackson & Monroe 

Tel.: SKyline 3-2537 Independent 

Sta. Reps National Time Sales; Oakes 

Pres., Gen. Mgr Wallace E. Stone 

Station Manager B. Wilson 

Program Dir W. Rocz 

Chief Engineer Fred Kay 

KNOG-Nogales-1948 

Frequency: 1340 Kc Power: 230 Watts 

Owned-Operated By Nogales Radio 

Address Box 1681 

Tel.: ATwater 7-4696 Independent 

Owner R. F. Baltrano 

Station Mgr R. G. Salerno 

KBUZ-Phoenix-1946 

Frequency: 1310 Kc. .Power: 5000 Wts. d.; 5 n. 

Owned By Greater Phoenix Bcstg. Co. 

Address 2727 N. Central 

Tel.: AMherst 4-2148 MBS 

Pres., Gen. Mgr Sherwood R. Gordon 

Program Director William Freeman 

Comm. Sta. Mgr Raymond Bluestein 

Chief Engineer Vernon Hathcock 

Owners of: KSDO, San Diego; KQBY, San Francisco 

KHAT-Phoenix-1958 

Frequency: 1480 Kc Power: 500 Watts 

Owned By KHAT Radio Inc. 

Business Address 2714 W. McDowell Rd. 

Tel.: BR 2-2606 Independent 

Sta. Reps Sandeberg-Gates; Bernard 

President, Gen. Mgr Ray Odom 

Station Manager J. Thompson 

KHEP-Phoenix-1956 

Frequency: 1280 Kc Power: 1000 Watts, d. 

Owned Grand Canyon Bcstg. Co. 

Address 3883 N. 38th Ave. 

Tel.: AP 8-5555 Independent 

Station Retf Robert Allen 

President P. Merrill 

General Mgr John Hoeksema 

Program Dir Tom Hay 

Chief Engineer Don Bradley 



299 



ARIZONA t&ze&®®&&z®&»e&z&$&&®&z®&!&$&Q&®&&»&&&&&&&2&&&&&&z& 



KIFN-Phoenix-1949 

Frequency: 860 Kc Power: 1000 Watt* A 

Owned-Operated By Western Bcstg. Co. 

Address Box 430 

Tel.: AL 3-6155 Independent 

Station Representative Harlan Oakes, NTS 

President H. Walker Harrison 

General Manager John K. Redfield 

Chief Engineer Jose O. Armendariz 

KOOL-Phoenix-1947 

Frequency: 960 Kc Power: 5000 Watts 

Owned-Operated By KOOL Radio-TV Inc. 

Business-Studio Address 511 W. Adams 

TeL: AL 3-3121 CBS 

Representative Hollingbery 

Board Chairman Gene Autry 

President, Gen. Mgr Tom Chauncey 

V. P., Asst. Gen. Mgr Homer Lane 

Sales Manager Richard Brader 

Program Director Mahlon Gaumer 

Promotion, Publicity Dir Thomas L. King 

Chief Engineer Albin Hillstrom 

Owners of: KOOL.-TV, Phoenix. 

KOY-Phoenix-1922 

Frequency: 550 Kc . . Powers: 5 Kw. d„ 1 Kw. n. 

Owned-Oper. By. KOY Bcstg. Co. 

Address 840 N. Central Ave. 

Tel.: ALpine 8-8181 ABC 

Representative John Blair 

Pres., Gen. Mgr John L. Hogg 

Comm. Mgr James W. Ross 

Program Dir Jack Williams 

Chief Engineer Edward R. Janney 

KPHO-Phoenix-1940 

Frequency: 910 Kc Power: 5000 Watts 

Owned By Meredith Broadcasting Co. 

Address 631 No. 1st Ave. 

Tel.: AL 8-4511 Independent 

Representative Katz 

V.P. & Gen. Mgr Richard B. Rawls 

Station Mgr Gene Spry 

Commercial Mgr John R. Crowley 

Program Director Larry Burroughs 

Director of Engineering . . George McClanathan 
Owners of: KPHO-TV. 

KRIZ— Phoenix— 1950 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By Radio Phoenix 

Address 2345 Westward Blvd. 

Tel.: AL 4-8436 Independent 

Station Representative Robert Eastman 

Pres., Gen., Manager Richard B. Wheeler 

Comm. Prom. Manager Bert Martin 

Program Director Michael D' Arcy 

Chief Engineer Sonny Knight 

KRUX-Phoenix-1947 

Freq.: 1360 Kc. . .Power: 5000 Watts d.. 500 n. 

Owned-Oper. By KRUX Radio 

Bus.45tudio Address 417 N. 1st St. 

Tel.: AL 8-1551 Independent 



Representative D. F. McGavren Co. 

President Leland S. Bisbee, Jr. 

General Manager G. P. Lasley 

Chief Engineer Joe Brandt 

KTAR-Phoenix-1922 

Frequency: 620 Kc Power: 5000 Watts 

Owned-Operated By KTAR Bcstg. Co. 

Business Studio Address. . .1101 North Central 

Tel.: AL 4-4161 NBC 

Representative Avery-Knodel 

Pres,. Gen. Mgr Richard O. Lewis 

Station Manager Ray C. Smucker 

Commercial Manager Hayes Stewart 

Program Director Ray Cox 

Sales Prom. Manager Len Burkland 

Publicity Director Ray Thompson 

Chief Engineer Harold Haughwout 

Owners of: KYTTM, Yuma; KYCA, Prescott; KVAR, 
Phoenix. 

KUEQ-Phoenix-1958 

Frequency: 740 Kc Power: 1 Kw., d. 

Owned By Dynamic Communications, Inc. 

Address 3321 N. Central Ave. 

Tel.: CRestwood 9-5577 Independent 

Station Representative Meeker Co. 

President Carson E. Cowherd 

General Manager C. Paige 

Publicity Director Louis Henderson 

Prog. Dir N. MacDonald 

KXIV-Phoenix-1960 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Camelback Bcstg., Inc. 

Address 2300 N. Central Ave. 

Tel.: AL 8-8044 Independent 

Owner E. J. Churchill 

General Manager Sheldon Engel 

Asst. Station Mgr Michael Churchill 

Commercial Manager Ira L. Morton 

Program Superv Earl Baldwin 

Chief Engineer Ronald Moody 

KNOT-Prescoii-1957 

Frequency: 1450 Kc Power: 250 Watts 

Owned Thunderbird Bcstg. Corp. 

Address P. O. Box 151 

Tel.: Hickory 5-5211 Independent 

Representative Masla, O'Connell 

President Roy L. Albertson Jr. 

General Manager Warren C. Rashleigh 

Program Director Sandy Gibbons 

Publicity Director Stan Rocklin 

Chief Engineer F. E. Brown 

Owners of: KYNA, Flagstaff. 

KYCA-Prescoii-1940 

Frequency: 1490 Kc Power: 1000 Watts 

Owned-Oper. By Southwest Bcstg. Co. 

Business-Studio Address East Gurley St. 

Tel.: Hickory 5-2710 NBC 

Representative Avery-Knodel 

Pres., Gen. Mgr Harold Hitter 



300 



^^^^^^^^^^^^^^^^^^^^^^^^^^^^^s^^^^^^^^^^^g^^^$^^^^^ ARIZONA 



KZOK-Prescoti-1958 

Frequency: 1340 Kc Power: 250 Watts 

Owned By KHAT Radio 

Address East Gurley St. 

TeL: Hickory 5-1590 KBS 

Station Rep Grant Webb 

President H. R. Odom 

General Manager W. P. Ledbetter 

Station Manager D. D. Leitzman 

KGLU-Safford-1938 

Frequency: 1480 Kc Power: 1000 Watts 

Owned-Operoted By Gila Bcstg. Co. 

Business-Studio Address 520 Main St. 

Tel.: 15 MBS 

President Louis F. Long 

KPOK-Scottsdale-1956 

Frequency: 1440 Kc Power: 5 Kw. 

Owned Scottsdale Bcstg. Co. 

Address Safari Hotel 

Tel.: WHitney 5-1440 Independent 

Representative For jo© 

President, Gen. Mgr Morris Mindel 

Chief Engineer Evert Fruitman 

KVWM-Show Low-1957 

Frequency: 1050 Kc Power: 250 Watts 

Owned By S. J. Woodworth 

Address Box 606 

Tel.: KEy stone 7-2345 Independent 

Pres. Gen. Mgr., Ch. Eng S. J. Woodworth 

Program Dir Dorothy L. Woodworth 

KHFH-Sierra Vista— 1957 

Frequency: 1420 Kc Power: 1000 Watts 

Owned C. W. Morris 

Address Carmichael at De Palma 

Tel.: GLadstone 8-3379 Independent 

President Carleton W. Morris 

General Mgr John Bonnett, Jr. 

KUPD-Tempe-1960 

Frequency: 1060 Kc Power: 500 Watts 

Owned By Tri-State Broadcasting, Inc. 

Address 1017 N. 3rd St. 

Tel.: AL 8-3434 Independent 

Sta. Reps Torbet, Allen & Crane 

President J. L. Breece 

Executive V.P B. Clifford 

General Mgr I. L. Lavin 

KYMD-Tempe-1960 

Frequency: 1580 Kc Power: 10,000 Watts 

Owned By KYND Corp. 

Address 600 East Gilbert Drive 

President, Gen. Mgr Dick Gilbert 

Comm. Sales Prom. Mgr Stan Worlund 

Program Director Alma Gilbert 

Publicity Director Leona Maggiore 

Chief Engineer Dick Williams 

KZON-Tolleson-1960 

Frequency: 1190 Kc Power: 250 Watts 

Owned By Glendale Bcstg. Co., Inc. 

Address Box 926 



Tel.: WEstport 6-3510 Independent 

President, General Mgr E. O. Smith 

Station Manager William P. Ledbetter 

Commercial Manager Earl O. Marshall 

Sales Promotion Mgr Carlos Montano 

Program Director Clint Wager 

Publicity Director John E. Smith 

Chief Engineer Dale Leitzman 

KAIR— Tucson— 1956 

Frequency: 1490 Kc Power: 250 Watts 

Owned By KAIR Broadcasting, Inc. 

Address Santa Rita Hotel 

Tel.: MAin 4-0401 Independent 

Station Representative Grant Webb 

President .Jo Griffith 

General, Station Manager Ron Barrington 

Commercial Manager Frank Spezzano 

Sales Promotion Mgr Glenn Adams 

Program Director Jimmy Wynne 

Publicity Director Joe Byars 

Chief Engineer Jack Saetid 

KCEE— Tucson— 1958 

Frequency: 790 Kc Power: 1000 Watts d. 

Owned By Assoc. Bcstrs. of Tucson, Inc. 

Address Box 5803 

TeL: MA 2-7788 Independent 

Sta. Representative Forjoe 

President David S. Drubeck 

General, Station Manager Ray Owen 

Program Director Helen Miller 

Chief Engineer Ed Hepp 

KCUB-Tucson-1929 

Frequency: 1290 Kc Power: 1000 Watts 

Owned By Boffard Bcstg. Corp. 

Business Address 219 W. Elm St. 

Tel.: MAin 3-4323 MBS 

Station Representative Meeker Co. 

President, Gen. Mgr Ralph R. Boffard 

Commercial Manager George Wallace 

Station Manager Bill Rudd 

Program Director Danny Day 

Chief Engineer Gerald Walker 

KEVT-Tucson-1953 

Frequency: 690 Kc Power: 250 Watts d. 

Owned-Oper. By Tucson Radio Inc. 

Business Address 57 W. Congress 

Tel.: MA 4-5588 Independent 

Representative Oakes, Nat. Time Sis. 

President, General Mgr Peter Trowbridge 

Comm. Mgr Ellen Cantu 

Program Director Lorenzo Palma 

Sales Prom. Mgr Arturo Aguilar 

Publicity Director Linn Trowbridge 

KMOP-Tucson-1957 

Frequency: 1330 Kc Power: 500 Watts, d. 

Owned Pima Broadcasting Co. 

Address P.O. Box 5084 

Tel.: MAin 3-7501 KBS 

Sta. Reps. Howard; Sandeberg-Gates 

President L. B. Clayton 

Gen. Mgr., Ch. Eng K. W. Ferguson 

Commercial Mgr Bob F. Clayton 



301 



ARIZONA &&&&&&&Q&&&&&&&&&&&&&&&&&&&&&&&&&&&&&Z&&&&&&&&&&&&Z 



Program Dir Bob Wolfe 

Publicity Dir Dorothy Gallagher 

KOLD-Tucson-1947 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Old Pueblo Bcstg. Co. 

Business Address 115 W. Drachman St. 

Tel.: MA 4-2511 CBS 

Station Representative Hollingbery 

President Tom Chancey 

V.P., General Manager E. S. Mittendori 

Commercial Manager Bernie Perlin 

Sales Prom.. Pub. Director Pat Reed 

Station. Program Director Joe Crystall 

Chief Engineer Vern Cinmiyotti 

Ovvnres of: KOLD-TV; KOOL-AM-TV, Phoenix. 

KTAH-Tucson-1946 

Freq.: 580 Kc Power: 5 Kw. d., 500 W. n. 

Owned-Operated By Catalina Bcstg. Cc. 

Address P. O. Box 2348 

Tel.: MA 2-4664 NBC 

Sta. Reps Gill-Perna; Avery-Knodel 

Pres., Gen. Mgr Harry B. Chambers 

Ass't Manager G. Ackerley 

KTKT-Tucson-1949 

Frequency: 990 Kc Power: 10.000 W.. d. 

Owned-Operated By Copper State Bcstg. 

Business-Studio Address Box 5585 

Tel.: MAin 2-6711 Independent 

Station Representative McGavren Co. 

President Leland Bisbee 

General Manager George P. Lasley 

Station Manager Phil Richardson 

Commercial Manager Wayne Vann 

Program Director Frank Kalil 

Sales Prom. Mgr Jim Wells 

Publicity Director Guy Williams 

Chief Eng Nat Talpis 

KTUC-Tucson-1929 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Tucson Bcstg. Co. 

Address 1511 E. 16th St. 

Tel.: MA 2-3344 ABC 

Representative Radio TV Reps. Inc. 

V.P., Gen., Sta. Mgr C. Van Haaften 

Comm. Mgr., Chief Eng Robert Lebsock 

Sales Prom. Mgr George Bradley 

Program Director Tom Maples 

KAKA-Wickenburg-1960 

Frequency: 1250 Kc Power: 500 Watts 

Owned By ... .Wickenburg Broadcasting Co. 

Address P. O. Box KK 

Tel.: Wickenburg Independent 

President & Gen. Mgr P. E. Mullenix 

V.P. & Sales Mgr M. E. Gander 

KWCX-Willcox-1959 

Frequency: 1250 Kc Power: 1,000 Watts 

Owned By Paul Merrill 



Address 488 North Haskell Ave. 

Tel.: DUdley 4-2780 Independent 

President .Paul Merrill 

General Manager J. T. Lely 

Commercial Manager Tom Moore 

Chief Engineer George H. Nickle Jr. 



KVNC-Winslow-1952 

Freq.: 1010 Kc Power: 1 Kw. d.. 500 W. n. 

Owned-Oper By Gila Bdcstg. Network 

Address Box 373 

Tel.: 289-2011 Independent 

Station Rep Sandeberg-Gates 

General Manager E. V. Perrin 



KBLU-Yuma-1959 

Frequency: 1320 Kc Power: 500 Watts 

Owned By Desert Bcstg. Co. 

Address Stardust Hotel 

Tel.: SUnset 2-3882 Independent 

Station Reps. Lucas & Grant Webb 

Gen. Mgr., Chief Engineer Robert W. Crites 

Commercial Manager John Ghiotto 

Program Manager Terry Wayne 



KOFA-Yuma-1952 

Frequency: 1240 Kc ... .Power: 250 Watts 

Owned-Oper. By Broadcasters, Inc. 

Address P. O. Box 1430 

Tel.: SU 3-8341 KBS 

Sta. Reps Sandeberg & Bob Dore 

President T. R. Williams 

General, Sta. Mgr Neil W. Sargent 

Program, Chief Engineer Doc Holiday 



KVOY-Yuma-1950 

Frequency: 1400 Kc Power: 250 WttH* 

Owned-Oper. By Colonial Bcstg. Corp. 

Address P. O. Box 671 

Tel.: SUnset 2-4321 ABC 

Sta. Representative Radio-TV Reps. 

Pres.. Gen. Mgr L. A. Newsomei Jr. 

Station Manager J. K. Harris 

Commercial Manager B. J. Fitzpatrick 

Program Director Bob Nimmo 

Chief Engineer Richard Davis 



KYUM— Yuma— 1945 

Frequency: 560 Kc Power: 1000 Watts 

Owned-Operated By Yuma Bcstg. Co. 

Address 1901 First St. 

Tel.: SU 3-3305 NBC 

Sta. Representative Avery-Knodel 

President R. O. Lewis 

General, Comm. Mgr Hobart E. Lewis 

Program Director Annette Lewis 

Chief Engineer Maurice W. Higgins 



302 



KVRC— Arkadelphia— 1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .Arkadelphia Bcstg. Co. 

Business-Studio Address South Third St. 

Tel.: Arkadelphia KBS 

Station Rep Hopewell 

Gen., Sta. Mgr Bill Deaton 

Chief Engineer John Riggle 

KBTA— Batesville— 1950 

Frequency: 1340 Kc Power: 250 Watts 

Owned White River Valley Bdcsts. Co. 

Address Glen St. 

Tel.: 112-13 KBS 

Pres.. Gen. Mgr J. F. Higginbottom 

Chief Engineer C. Smith 

KBBA— Benton— 1953 

Frequency: B90 Kc Power: 250 Watts, d. 

Owned-Oper. By Benton Bcstg. Service 

Business Address Highway 67-70 

Tel.: SP 8-2690 Independent 

General Manager Lavelle Langley 

Chief Engineer Preston Bridges 

KTCN-Berryville-1958 

Frequency: 1480 Kc Power: 1 Kw; d. 

Owned By Ozark Radio-Equip. Co. 

Address P. O. Box 191 

Tel.: GArfield 3-2148 Independent 

President. Gen. Mgr Ernie Howard 

Program, Publicity Dir Mary Harris 

Chief Engineer Dan Patterson 

K L C N— Blytheville— 1922 

Frequency: 910 Kc Power: 5000 Watts d. 

Owned-Operated By Harold L. Sudbury 

Address Sudbury Bldg., Main St. 

Tel.: POplar 2-2093 Independent 

Station Representative John E. Pearson 

Gen., Sta. Mgr . Harold L. Sudbury 

Sales Prom.. Pub. Dir J. T. Sudbury 

Chief Engineer. Joe Nearns 

KBRI-Brinkley-1959 

Frequency: 1570 Kc Power: 250 Watts 

Owned By Tri-County Bcstg. Co. 

Address 212 West Cedar St. 

Tel.: 308 KBS 

Newspaper Affiliation Brinkley Argus 

President Mason W. Clifton 

Gen. Commercial Manager W. Hi Mayo 

Chief Engineer Edward Travis 

KAMD-Camden-1946 

Freq.: 910 Kc Power: 1 Kw. d.. 500 W. n. 

Owned-Operated By Camden Radio Inc. 

Address P. O. Box 5859 

Tel.: TE 6-5091 Independent 



Station Comm. Mgr Donald Cathey 

Program. Pub. Director Cal Carter 

Chief Engineer Tom Graves 

KLYB— Clarksville— 1957 

Frequency: 1360 Kc Power: 500 Watk 

Owned By Clarksville Radio Broadcasters 

Business Address P. O. Box 489 

Tel.: PLeasant 4-3092 Independent 

Gen. Sta. Chg. Eng Roy Forrester 

KCON-Conway-1950 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Conway Bcstg. Co. 

Address ASTC Campus 

Tel.: 189 KBS 

Gen. Mgr James E. Clayton 

Program Dir S. F. Morehead 

Chief Engineer Edwin McClendon 

KCCB Corning— 1959 

Frequency: 1260 Kc Power: 500 Wts, d. 

Owned By Eulis W. Cochran 

Address 434 W. 2nd Street 

Tel.: ULster 7-2261 KBS 

General, Comm. Mgr James Reedy 

Program, Prom. Mgr V. Baker 

Chief Engineer Edward Travis 

KAGH-Crosseii-1952 

Frequency: 800 Kc Power: 250 Watts, d. 

Owned-Operated By Radio KAGH 

Address 900 Main 

Tel.: FO 4-2181 KBS 

Representatives. . . .Clyde Melville & Hopewell 

General Mgr Julian Haas 

Chief Engineer Preston Derryberry 

KDQN-DeQueen-1956 

Frequency: 1390 Kc Power: 500 Watts, d. 

Owned Radio De Queen 

Address 419 S. Fourth St. 

Tel.: JU 4-2446 Independent 

General, Comm. Mgr A. Sizemore 

Chief Engineer Tommy Jones 

KDMS-ElDorado-1950 

Frequency: 1290 Kc Power: 5000 Watts d. 

Owned-Oper. By El Dorado Bcstg. Co. 

Address 208 N. Cleveland 

Tel.: UN 3-5121 Independent 

General Manager J. A. West, Jr. 

Chief Engineer Bob Russell 

KELD-E1 Dorado-1935 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. .Radio Enterprises, Inc. 
Business-Studio Address . . . Radio Center Bldg. 

Tel.: UN 3-6126 CBS 

Representative Walker-Rawalt 

Pres.. Gen. Mgr W. N. McKinney 



303 



ARKANSAS }&®®®®®®®q®®&&®®&®&®®®®®q&®®®®®&®®®&®&®&&$®$®®&&®& 

KFAY-Fayeiieville-1957 

Frequency: 1250 Kc Power: 500 Watts 

Owned By H. Weldon Stamps 

Address Box 112, University Sta. 

Tel.: Hlllcrest 2-9859 Independent 

Station Representative John E. Pearson 

Gen. Mgr H. Weldon Stamps 

Commercial Manager Robert Medley 

Program Director Mildred Stamps 

Chief Engineer John Meredith 

KHOG-Fayelteville-1946 

Frequency: 1440 Kc Power: 1,000 Watts 

Owned-Oper. By. . . Fayette ville Bcstg. Co.. Inc. 
Business-Studio Address. . .103 West Mountain 

Tel: HI 2-2322 Independent 

Station Representative Walker-Rawalt 

President Hayden McHroy 

Gen. Mgr Fred J. Stevenson 

Comm. Sis. Prom. Mgr Ed. Gideon 

Program, Publicity Director Steve Starwyck 

Chief Engineer Harold Llndsey 

KBJT-Fordyce-1959 

Frequency: 1570 Kc Power: 250 Watts, d. 

Owned By KBJT, Inc. 

Address P.O. Box 626 

Tel.: 1570 KBS 

President, Gen. Mgr K. F. Tracy 

Station Mgr J. Bagwell 

Commercial Mgr S. Roberts 

Program Dir J. Bagwell 

KXJK-Forrest Ciiy-1949 

Frequency: 950 Kc Power: 5000 Watts, d. 

Owned By Forrest City Bcstg. Co.. Inc. 

Address Natl. Bank Bldg. 

TeL: ME 3-1252 KBS 

Representative Burn-Smith 

Gen.. Sta. Mgr William Fogg 

Chief Engineer Walter Smith. Jr. 

KFPW-ForiSmiih-1930 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By George T. Hernreich 

Business Address 2415 N. Albert Pike 

Tel.: SU 3-4105 CBS 

Station Rep Gill-Perna 

Gen. Sta. Manager Joe Roppolo 

Comm. Manager Jack Freeze 

Chief Engineer Rex Murdock 

KFSA-ForiSmiih-1947 

Frequency: 950 Kc. .Power: 1 Kw. d., 500 W. n. 

Owned By Fort Smith Bsctg. Co. 

Address 1016 Rogers Ave. 

Tel.: SU 2-9125 ABC 

Newspaper Aff ilialion Times Record 

Station Rep Boiling 

President Donald W. Reynolds 

General Mgr James E. Fesperman 

Station Manager William J. Crews 

Comm. Manager Edwin P. Hicks 

Program Director Harry Freeman 

Sales Prom. Manager Shirley Downing 



Publicity Director Mona Gross 

Chief Engineer Willard Matten 

Owners of: KOKL, Okmulgee; KORK. Las Vegas; 
KFSA-TV, KGNS-TV, Laredo; KFOY-TV, Hot 
Springs; KOLD-TV, Reno; KLRJ-TV, Las Vegas. 

KTCS-ForiSmilh-1956 

Frequency: 1410 Kc Power: 500 Watts d. 

Owned By United Bcstg Co. 

Business Address 4120 Towson Ave. 

Tel.: Mission 6-1611 MBS-KBS 

Station Representative John E. Pearson 

President Chas. Fite 

General, Sta. Mgr Thomas L. Fite 

Commercial Manager Bill Harper 

Chief Engineer Bill Grauley 

KWHN-Ft. Smith— 1947 

Frequency: 1320 Kc Power; 5000 Watts 

Owned-Operated By . . . KWHN Bcstg. Co., Inc. 

Address 421 Garrison Ave. 

Tel.: SU 3-8967 Independent 

Station Rep Masla Associates 

President M. Bershof 

Sect. & Gen. Mgr J. H. Friedman 

Station Mgr Glenn A. O'Neal 

Chief Engineer Raymond Armstrong 

KHOZ-Harrison-1946 

Frequency: 900 Kc Power: 1000 Watts, d. 

Owned-Operated by Harrison Bcstg. Corp. 

Address P. O. Box 120 

Tel.: EMpire 5-2301 Independent 

Station Representative Walker-Rawalt 

Gen. Mgr Robert S. Wheeler. Jr. 

Sta., Comm. Mgr Everett Horton 

Prom. Mgr Marc Williams 

Chief Engineer Carl Martin 

KFFA-Helena-1941 

Frequency: 1360 Power: 1,000 Watts 

Owned-Operated By Helena Bcstg. Co. 

Address 215 York St. 

Tel.: HI 4-2361 MBS 

Station Manager Sam W. Anderson 

Commercial Manager Wendell Atchison 

Publicity, Prom. Director Katherine M. Kizer 

Program Director Bill Holland 

Chief Engineer Earl Hodges 

KXAR-Hope-1947 

Frequency: 1490 Kc Power: 250 Watte 

Owned-Operated By Hope Bcstg. Co. 

Address P. O. Box 138 

Tel.: PRospect 7-3601 Independent 

President A. H. Washburn 

General Manager Haskell Jones 

Commercial Manager R. M. Jones 

Program Director Larry Sharp 

Publicity Director Nancy Cross 

Chief Engineer Norman W. Bradford 

KAAB— Hot Springs— 1941 

Freq.: 1340 Kc... Power: 500 W. d., 250 W. n. 

Owned-Operated By Phoenix Co. 

Address Malco Thea. Bldg. 



304 



^^^^^^«^^^^^^^^^^^^^^^$^^^^^^^^^^^^^^^^^^^^^^$^^ ARKANSAS 



Tel.: NAtional 4-3194 CBS-ABC 

Station Rep Clyde Melville 

President Harmon I. Mosely II 

Commercial Manager Leo House 

Station Manager Bryan Disney 

Program Director Shila Moseley 

Chief Engineer H. I. Watts 

KBHS— Hoi Springs— 1953 

Frequency: 590 Kc Power: 5000 Watts d. 

Owned-Oper. By Resort Bdcstg. Co., lac. 

Address 113 Third St. 

Tel.: NA 3-6661 KBS 

Sta. Rep Clark 

President A. M. McGregor 

V.P., General Mgr Gene Kelley 

Station, Sales Prom. Mgr Ed Appier 

Program Director Jim Henderson 

Publicity Director Milton D. Peters 

Chief Engineer Clint Norman 

K B L 0— Hoi Springs— 1953 

Frequency: 1470 Kc Power: 1000 Watts d. 

Owned-Oper. By Tedesco, Inc. 

Address 1011 Central 

Tel.: NA 4-3313 Independent 

Station Representative Masla 

President , Nicholas Tedesco 

Gen. Sta. Manager Stan Morris 

Comm. Prom. Mgr Hank Sanders 

Publicity Director Haines Hower 

Chief Engineer R. G. King 

KBTM— Jonesboro— 1930 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Patteson Brothers 

Address 603 Madison 

Tel.: WE 5-5597 MBS-KBS 

General Manager Alan Patteson, Jr. 

Sta. Mgr Clarence Adams 

Chief Engineer Norman Bowman 

KHEA— Jonesboro— 1950 

Frequency: 970 Kc Power: 1000 Watts d. 

Owned-Operated By Radio Jonesboro, Inc. 

Address Citizens Bank Bldg. 

Tel.: WE 2-8381 Independent 

Station Reps Gill-Perna; Beaver 

President Ernest Farabee 

Gen., Sta. Mgr Deloss Walker 

Chief Engineer Harold Baker 

KAJI— Little Rock— 1927 

Freq.: 1250 Kc Power: 1 Kw. d., 500 w n. 

Owned-Oper. By Helmar, Inc. 

Address P. O. Box 3099 

Tel.: FR 2-0166 Independent 

Station Representative Hollingbery 

President Michael J. Heller 

General Manager Tom Bishop 

Chief Engineer Dalton Sanders 



KABK-Liiile Rock-1928 

Frequency: 920 Kc Power: 5000 Watts 

Owned-Oper. By . . Arkansas Radio & Equip. Co. 

Address 10th & Spring Sts. 

Tel.: FR 6-2481 NBC 

Representative Edward Petry 

President T. K. Barton 

Exec. Vice President Douglas Romine 

Director of Sales Lee Bryant 

Sales Prod., Pub. Dir Shirley R. Kennedy 

KLRA-LiiileRock-1926 

Freq.: 1010 Kc Power: 10 Kw. d.» 5.Kw. n. 

Own<ed-Operated By KLRA, Inc. 

Business-Studio Address Box 550 

Tel.: Windsor 5-3206 Independent 

Station Representative Weed Radio 

President, General Manager Leonard Coe 

Program Director Mary Heffington 

Sales Prom., Pub. Director Anne Lumpkin 

Chief Engineer Blonde Perry 

KOKY-Liiile Rock-1956 

Frequency: 1440 Kc Power: 5000 Watts d. 

Owned-Operated By Ebony Radio of Ark. 

Address P. O. Box 1956 

Tel.: FR 2-0391 Independent 

Representative John E. Pearson 

Pres., Gen. Mgr John M. McLendon 

Station Manager D. M. Teate 

KTHS-LiiileRock-1924 

Frequency: 1090 Kc Power: 50,000 Watts 

Owned-Oper Radio Bcstg., Inc. 

Business-Studio Address 8th & Izard 

Tel.: FR 4-3764 Independent 

Newspaper Affil Shreveport Tunes 

Representative Christal 

President W. H. Bronson 

Gen., Sta. Manager B. G. Robertson 

Comm. Manager Robert Riley 

Sales Prom. Mgr John Belford 

Program Director Robert L. Hicks 

Chief Engineer Cecil L. Suitt 

KVLC-LiiileRock-1948 

Frequency: 1050 Kc Power: 1000 Watts 

Owned-Operated By . . . Southwestern Bcstg. Co. 

Address 319 West 2nd Street 

Tel.: FR 5-5321 Independent 

Station Rep Raymer 

Gen., Sta. Mgr Dale D. Mahurin 

KVMA-Magnolia-1948 

Frequency: 630 Kc Power: 1000 Watts d. 

Owned-Oper. By Magnolia Bcstg. Co. 

Business-Studio Address.. 212 N. Jefferson St. 

Tel.: CE 4-5862 MBS 

Representative John E. Pearson 

President i Dr. J. F. Rushton 

Gen. Mgr William M. Bigley 

Station Manager Ralph Johnson 

Chief Engineer Clyde Chaffin 



305 



ARKANSAS &&&&&Q&&&Z&&&&&&&&&&&&&&&&&&&&&&Z&&&&&&&&&&&&&Q&& 



KBOK-Malvern-1951 

Frequency: 1310 Kc Power: 1000 Watts d. 

Owned-Operated By Malvern Bcstg. Co. 

Address Highway 270 West 

Tel.: ED 2-6981 KBS 

Representative Melville 

Pres., Gen. Mgr Kermit L. Richardson 

Commercial Manager W. D. Stroud 

Chief Engineer Robert Padgett 

KPCA-MarkedTree-1956 

Frequency: 1580 Kc Power: 250 Watts, d. 

Owned By KTML, Inc. 

Address Box 17 

Tel.: 1580 Independent 

Station Representative Continental 

General Mgr Carlton Garner 

KVSA-McGehee-1953 

Frequency: 1220 Kc Power: 1000 Watts d. 

Owned-Oper. By...S. E. Arkansas Bcstrs. Inc. 

Address U. S. Highway 65 

Tel.: CA 2-2400 KBS 

Pres.. Gen. Mgr Abbott F. Kinney 

Commercial Mgr Mrs. M. F. Kinney 

Program Director Herschell E. Parent 

Chief Engineer James S. Hunt 

KENA-Mena-1951 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By KENA Bcstg. Co. 

Address S. Reine St. 

Tel.: 1450 Independent 

Owner E. M. Hoge 

Comm. Mgr Bill Hughes 

Program Dir Marjorie Brink 

Chief Engineer Wayne Ramsey 

KHBM-Moniicello-1955 

Frequency: 1430 Kc Power: 1 Kw. d. 

Owned-Operated By Baker Bcstg. Co. 

Address Box 446 

Tel.: EMpire 7-5136 KBS 

Station Reps Hopewell; Beaver 

General, Station Mgr Keith Baker 

Program Director Elbert Hardcastle 

Publicity Director Evelyn H. Baker 

Chief Engineer Al Cooper 

KVOM-Morrilion-1952 

Frequency: 800 Kc Power: 250 Watts d. 

Owned-Oper. By Morrilton Bcstg. Co. 

Address P. O. Box 541 

Tel.: FL 4-2484 Independent 

President, General Manager J. C. Willis 

Comm. Manager Gene Cooper 

K T L 0— Mountain Home— 1953 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By . . Mountain Home Bcstg. Corp 

Address Hwy 5, N. 

Tel.: 1490 KBS 

Pres., G««. Mgr A. Stridden 



Station Manager K. Wilkins 

Commercial Mgr L. E. Cranor 

Chief Engineer Kenneth Wilkins 

KBHC-Nashville-1959 

Frequency: 1260 Kc Power: 500 Watts 

Owned By Robert G. McKeever 

Address P.O. Box 236 

Tel.: 746 Independent 

General Manager R. G. McKeever 

Station Comm. Mgr Glen D. Hammons 

Program Dir Ina Hammons 

Chief Engineer Bill Blackburn 

Owners of: KDQN, De Queen. 

KNBY-Newport-1949 

Frequency: 1280 Kc Power: 1000 Watts d. 

Owned-Operated By Newport Bcstg. Co. 

Business Address U. S. Highway 67 

Tel.: 749 Independent 

President Harold Sudbury 

General, Station Manager Gene Howe 

Program Director Jerry Grojean 

Chief Engineer Anson Clark 

KDXE-N. Liiile Rock-1957 

Frequency: 1380 Kc Power: 1 Kw. 

Owned By Sim C. Callon 

Address 518 Scott St. 

Tel.: FR 6-1997 ABC-KBS 

General Manager. . Wally Hoy 

Station Manager Bill Campbell 

Commercial Mgr A. E. Shirey 

Program Dir A. W. Lindsey 

Publicity Mgr Bill Dixon 

Chief Engineer K. D. Copeland 

K XL B-N. Little Rock-1946 

Frequency: 1150 Kc.. .Power: 5 Kw. d.. 1 Kw. n. 

Owned-Operated By Arkansas Bcstg., Inc. 

Address P. O. Box 3014 

Tel.: FR 2-2155 Independent 

Sta. Representative Eastman 

President D. Clarke 

General Manager .A. D. Robertson 

KOSE-Osceola-1949 

Frequency: 860 Kc Power: 1000 Watts d. 

Owned-Oper. By Osceola Bcstg. Corp. 

Business Address P. O. Box 311 

Tel.: LO 3-2641 KBS 

General, Station Manager Don Whitney 

KDBS-Paragould-1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Progressive Bcstg. Co. 

Business Address Box 491 

Tel.: CE 2-7627 KBS 

General Manager Ted Rand 

Business Manager T. M. Self 

Commercial Manager Doyne F. Bateman 

Program Dir Wilma Wheelis 

Chief Engineer Gene Boucher 



306 



^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ ARKANSAS 



KCCL-Paris-1959 

Frequency: 1460 Kc Power: 500 Watts, d. 

Owned By Logan Cty. Bcstg. 

Address Box 432 

Tel.: 100 Independent 

President, General Mgr Gordon Hixson 

Station Manager C. Crismon 

KADL-Pine Bluff— 1960 

Frequency: 1270 Kc Power: 5 Kw. 

Owned By Jefferson County Broadcasting 

Address P. O. Box 1944 

Tel.: JE 5-1270 Independent 

Station Representative .... Charles Bernard Co. 

General Mgr A. M. Smith 

Station & Comm. Mgr Chester Pierce 

KCLA-Pine Bluff— 1947 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By... Radio Engineering Service 

Business-Studio Address 2900 W. 28th Ave. 

Tel.: JE 5-1241 Independent 

General Mgr Kenneth Kesterson 

Commercial Manager Clyde Martin 

Prog.; Ch. Eng Charles Penix 

KOTN-PineBluff-1934 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Joellen Bcstg. 

Address Simmons Bank Bldg. 

Tel.: JE 4-8732 Independent 

Pres W. J. Dean 

General Mgr D. Jacobson 

KPBA-PineBluff-1957 

Frequency: 1590 Kc Power: 1 Kw. d. 

Owned-Operated By Radio Pine Bluff, Inc. 

Address 1607 W. 6th St. 

Tel.: JE 4-1523 Independent 

Station Representative Gene Bolles Co. 

President W. L. Kent 

Gen.. Sta. Mgr Howard M. Peters 

Chief Engineer Robert N. Meador 

KP0C— Pocahontas— 1950 

Frequency: 1420 Kc Power: 1,000 Watts d. 

Owned-Operated By. . .Pocahontas Radio, Inc. 

Address P. O. Box 250 

Tel.: TW 2-5234 KBS 

General Mgr Adrian L. White 

Sales Mgr Virgil Pace 

KTPA— Prescoti— 1959 

Frequency: 1370 Kc Power: 500 Watts d. 

Owned By Cochran & Cochran Bcstg. Co. 

Address c/o KCCB Radio. Corning. Ark. 

Tel.: TUxedo 7-2638 Independent 

President E. W. Cochran 

General, Station Mgr Duane Williams 

Sales Prom., Prog. Dir R. L. Marlar 

Publicity Director James Dellinger 

Chief Engineer W. L. McMillan 

Owners of: KCCB, Corning; KCCL, Paris. 



KAM0— Rogers— 1954 

Ferquency: 1390 Kc Power: 1000 Watts 

Owned KAMO, Inc. 

Business Address . . . American Natl. Bank Bldg. 

Tel.: MElrose 6-4611 Independent 

Station Rep Walker-Rawalt 

Pres., Gen. Mgr G. Don Thompson 

Sta., Comm. Mgr W. E. Dacus 

Program Director Charles A. Davis 

Chief Engineer Bud Williams 

KXRJ-Russellville-1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By C. R. Home 

Address Second & Commerce 

Tel.: Woodlawn 7-1299 KBS 

President C. R. Home 

General, Sta. Mgr L. L. Bryan 

Commercial Mgr B. J. Dunn 

Program Dir Berry J. Kelley 

Chief Engineer William C. McKenney 

Owners of: KWCB, Searcy. 

KWCB-Searcy-1951 

Frequency: 1300 Kc Power: 1000 Watts d. 

Owned By White County Bcstg. Co. 

Address P. O. Box 95 

Tel.: 1281 KBS 

General Mgr Don P. Jones 



KU0A— Siloam Springs— 1923 

Frequency: 1290 Kc Power: 5.000 Watts ct 

Owned-Operated By KUOA, Inc. 

Business-Studio Address Siloam Springs 

Tel: 777 MBS-KBS 

President John E. Brown, Jr. 

Gen. Mgr., Ch. Eng Cecil Smith 

Program Director Ralph Kennedy. Jr. 

Commercial Mgr Harry E. Webster 

KBRS— Springdale— 1949 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. . .Northwest Ark. Bcstg. & TV Co. 

Address P.O. Box 591 

Tel.: PLeasant 1-4675 ABC 

Newspaper Affiliation .... Southwest American 

President Donald W. Reynolds 

General Manager Phil H. Phillips 

Commercial Manager Curtis C. Hornor, Jr. 

Program Director Jim G. Wilkerson 

Chief Engineer W. H. Ussery 

KWAK-Siuligari-1948 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Stuttgart Bcstg. Corp. 

Business Address P.O. Box 271 

Tel.: WA 2-5212 Independent 

Gen. Manager Melvln P. Spann 

Station Mgr June S. Spann 

Chief Engineer C. R. Sandine 



307 



ARKANSAS-CALIFORNIA>®e&z&&z&&&&&&&&&&&&&&&&&&»&$&Q&&&e&z&&i 



KOSY-Texarkana-1951 

Freq.: 790 Kc Power: 1 Kw. d« 500 w. n. 

Owned-Operated By Gateway Bcstg. Co. 

Address P.O. Box 1318 

Tel.: 22-3771 Independent 

Representative Pearson 

Gen. Manager Tom E. Dillahunty 

KFDF-VanBuren-1958 

Frequency: 1580 Kc Power: 1000 Watt, d. 

Owned By Broadcasters, Inc. 

Address P.O. Box 550 

Tel.: GRanite 4-6811 Independent 

President H. R. Fischer 

Chief Engineer J. P. Freeman 

KRLW-Walnui Ridge— 1951 

Frequency: 1320 Kc. Power: 1000 Watts d. 

Owned-Oper. By Lawrence Cty. Bcstg. Co. 



Address P.O. Box 30 

Tel.: TUrner 4-3131.... KBS 

Gen. Mgr Wm. H. Cate 

KWBT-Warren-1953 

Frequency: 860 Kc Power: 250 Watts d. 

Owned By Pines Broadcasting Co. 

Address Box 480 

Tel.: 353-354 Independent 

Representative Hopewell 

President, Gen. Manager Weldon Sledge 

Station Coram. Manager Bill Wells 

KWYH-Wynne-1956 

Frequency: 1400 Kc Power: 250 Watts 

Owned E. Arkansas Bcstrs, Inc. 

Address P. O. Box 225 

Tel.: 1188 KBS 

Gen., Sta. Mgr Raymond O. Raley 

Chief Engineer Art Rogers 




KCNO-Aliuras-1951 

Frequency: 570 Kc Power: 1000 Watts d. 

Owned-Operated By R. W. Hansen 

Address P. O. Box 1358 

Tel: 2531 Independent 

Representative Tracy Moore 

Sta. Mgr., Chief Engineer A. L. Dayton 

KEZY-Anaheim-1959 

Frequency: 1190 Kc Power: 1000 Watts 

Owned By Radio Orange Cty, Inc. 

Address 1213 N. Highland, Hollywood 38 

Tel.: PRospect 4-5170 Independent 

President, Gen. Mgr Cliff Gill 

General Sales Mgr Ira Laufer 

Station, Prog. Mgr Dan Russell 

Chief Engineer John Ledbetter 

KPOM-Anderson-1959 

Frequency: 1580 Kc Power: 1000 Watts 

Owned By Big Four Bcstg. 

Address White City Shopping Center 

Tel.: EM 5-2711 Independent 

General Manager R. Golden 

KAVR-Apple Valley— 1954 

Frequency: 960 Kc Power: 5 Kw. d. 

Owned Apple Valley Bcstg. Co. 

Address P.O. Box 1 

TeL: VI 7-7251 Independent 

Representative Torbet, Allen & Crane 

President Newton T. Bass 

General, Sta. Mgr Paul F. Kirkpatrick 

Commercial Mgr Robert Gadbois 

Program Dir Lou Rossi 

Chief Engineer Dean Kiner 



KENL-Arcaia-1956 

Frequency: 1340 Kc Power: 250 Watts 

Owned Humboldt Bcstrs. 

Address KENL Bldg. 

Tel.: VA 2-2941 Independent 

Sta. Representative Sandeberg-Gates 

Pres., Gen. Mgr Mel Marshall 

Comm. Sta Mgr Geo. Schaf er 

KAHI-Auburn-1957 

Frequency: 950 Kc ...Power: 1000 Watts 

Owned By Don C. Reeves 

Address Box 950 

Tel.: TU 5-5636 KBS 

Sta. Representative Torbet, Allen & Crane 

President, Ch. Eng Don C. Reeves 

General, Comm. Mgr Gene Ragle 

Program Dir. . . Wes Meyers 

Sales Promo. Mgr Bill Foster 

KBIG-Avalon-1952 

Frequency: 740 Kc Power: 10,000 Watts 

Owned-Operated By John Poole Bcstg. Co. 

Address 6540 Sunset Blvd., Los Angeles 28 

Tel.: HO 3-3205 Independent 

Representative Weed 

President, Gen. Mgr John Poole 

Sta. Promo. Publicity Dir R. J. McAndrews 

Oper. Program Dir Alan Lisser 

Chief Engineer Beull Dalton 

Owners of: KBIC-TV, Los Angeles. 

KAFY-Bakersfield-1946 

Frequency: 550 Kc Power: 1000 Watts 

Owned By Tollis & Hearne, Inc. 

Address ..P.O. Box 6128 



308 



Tel: Empire 6-441 1 Independent 

President Howard Tullis 

Gen. Mgr Paul Battisti 

Program Director Al Anthony 

Chief Engineer Arthur C. Cox 

Owners of: KFXM, San Bernardino; KDEO, San 
Diego. 

K B I S— Bakerslield— 1950 

Frequency: 970 Kc Power: 1000 Watts 

Owned Eastern Electrosonic Industries 

Address 2013 Chester Ave. 

Tel.: FAirview 4-6093 MBS 

Sta. Representative Boiling 

General Manager H. Wixson 

Chief Engineer Leon K. Jones 



KERN-Bakersfield-1932 

Frequency: 1410 Kc Power: 1000 Watts 

Owned-Oper. By McClatchy Newspapers 

Business Address 1535 17th St. 

Tel.: FA 5-7475. CBS 

Representative Paul H. Raymer 

President Eleanor McClatchy 

Sta. Mgr. Tom Flynn 

Chief Engineer Don Gatz 

KGEE-Bakersfield-1946 

Frequency: 1230 Kc Power: 250 Watt* 

Owned-Oper. By KMD, Inc. 

Address El Tejon Hotel 

Tel.: FA 7-3587 NBC 

Sta. Reps W. S. Grant 

President Carl E. Haymond 

Gen. Mgr„ Ch Eng Thomas J. Wallace, Jr. 

Commercial Mgr James Jones 

Program Dir Victor M. Ives 

Sales Promo. Mgr C. Dexter Haymond 

Owners of: KIT, Yakima. 

KLYD-Bakersfield-1958 

Frequency; 1350 Kc Power: 1000 Watts;d. 

Owned By Kern County Bdstg. Co. 

Business Address 2831 Eye St. 

Tel.: FAirview 7-7511 Independent 

Station Representative Hollingbery 

President, Gen. Mgr Edward E. Umer 

Commercial Mgr William Walker 

Station Manager Dave Maxwell 

Program Director Dan Speare 

Chief Engineer Vernon G. Tucker 

Owners of: KXYD-TV. 



KMAP-Bakersfield-1955 

Frequency: 1490 Kc Power: 250 Watts 

Owned KMAP, Inc. 

Address P.O. Box 1490 

Tel.: FA 7-3541 Independent 

Sta. Representative Adam Young 

Pres.. Gen. Mgr Clifford E. Ball 

Program Director Bob Thompson 

Chief Engineer Bert Gallimore 



KPMC— Bakersiield— 1932 

Frequency: 1560 Kc Power: 10,000 Watts 

Owned-Oper. By Pioneer Mercantile Co. 

Address P.O. Box 1709 

Tel.: FA 7-5121 ABC 

Sta. Reps Torbet. Allen & Crane 

President F. G. R. Schamblin 

Station Manager I. A. Schamblin 

Comm. Mgr Paul R. Bilermann 

Chief Eng Leo P. Jarvis 

KOZZ-Bakersfield-1958 

Frequency: 800 Kc Power: 250 Watts; d. 

Owned By Valley Bcstg. Co. 

Address 910 Chester 

Tel.: FAirview 7-4401 Independent 

Sta. Representative Tracy Moore 

President Joe M. Arnoff 

General Manager Herb Henson 

Program Director Norm Davis 

KPAS— Banning— 1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned Stevens Bcstg. Inc. 

Address 232 N. Callon Dr.. Bev. Hills 

Tel.: VI 9-4557 Independent 

Station Representative Harlan Oakes 

President Calvin Jasspon 

General, Comm. Mgr R. J. Wiltsie 

Program Dir Jack Ihrie 

Publicity Promo. Mgr Mort Krasner 

Chief Engineer Dick Noble 

KI0T— Barstow— 1960 

Frequency: 1310 Kc Power: 500 Watte d. 

Owned By Beam Broadcasting Co., Inc. 

Address 850 E. Williams 

Tel.: CLinton 6-2175 Independent 

President, Gen. Mgr Henry R. Phlpps 

Commercial Mgr Jack White 

Program Dir George Norvell 

Sales Promo. Mgr Jerry Lee 

Publicity Dir .Earline Somner 

Chief Engineer Larry Payne 

KWTC-Barsiow-1947 

Frequency: 1230 Kc Power: 250 Watte 

Owned-Operated By.MoJave Valley Bcstg. Co. 

Address Box 697 

Tel.: CLinton 6-3511 MBS 

Station Representative John E. Pearson Co. 

Pres.. Gen. Mgr W. T. Brown 

Station Mgr., Pub. Director R. F. Cruse 

Commercial Mgr James Parler 

Sales Prom Mgr Jean Mc Adams 

Chief Engineer Bill Schultz 

KRE-Berkeley-1923 

Frequency: 1400 Kc Power: 250 Watte 

Owned-Oper. By Central Calif. Bcstrs., Inc 

Address 601 Ashby Avenue 

Tel.: THornwall 8-7715 Independent 



309 



General Mgr Arthur Westlund 

Sta. Mgr Don Hambly 

Prog. Dir Les Avery 

Chief Engineer Robert I. Sampson 

KOWL-Bijou-1956 

Frequency: 1490 Kc Power: 250 Watts 

Owned . . Tahoe Broadcasters, Lake Tahoe, Inc. 

Address Box 132, Stateline, Calif. 

Tel.: LUdlow 8-6681 Independent 

Station Rep John E. Pearson 

Pres., Gen. Mgr Ed. French 

Sta. Comm. Mgr John J. Murphy 

Program Dir Dan Shattery 

Chief Engineer Ken Cayton 

KIBS-Bishop-1953 

Frequency: 1230 Kc Power: 250 Watts 

Owned Southeastern Sierra Bcstg. Corp. 

Address Box 757 

Tel.: UPton 2-4411 ABC 

President James R. Oliver 

General, Sta. Mgr R. S. Deming 

Program Director Joe Arnold 

Chief Engineer Elwayne Clement 

KYOR-Blythe-1947 

Frequency: 1450 Kc Power: 250 Watts 

Owned By W. E. Dyche & T. E. Foster 

Address Box 668 

Tel.: 2231 Independent 

Representative John E. Pearson 

General Mgr T. E. Foster 

Station Mgr Marlin A. Saline 

Commercial Mgr William Gebeau 

Chief Engineer Dave Mattcn 

Owners of: KREO, Indio; KROP, Brawley; KPRO, 
Riverside. 

KROP-Brawley-1946 

Frequency: 1300 Kc 1000 Watts d., 500 n. 

Owned By W. E. Dyche & T. E. Foster 

Address P.O. Box 238 

Tel.: 1300 Independent 

Representative John E. Pearson Co. 

General Manager T. E. Foster 

Station Manager Harry Packard 

Program Dir Bill Gebeau 

Chief Engineer Dave Matton 

Owners of: KPRO, Riverside; KREO, Indio; KYOR, 
Blythe. 

KBLA-Burbank-1952 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By G. E. Cameron 

Address 11516 Oxnard St., N. Hollywood 

Tel.: POplar 2-1195 Independent 

Station Representative Grant Webb 

President G. A. Rogers 

General Mgr R. Marshall 

Chief Engineer H. May 

KRML-Carmel-1957 

Frequency: 1410 Kc Power: 500 Watts; d. 

Owned By Cannel Bcstg. 

Address Route 2, Box 552 



Tel.: MAyfair 4-1215 Independent 

President, Gen. Mgr Sam S. Smith 

Station, Program Dir Alan B. Skuba 

Comm. Publicity Dir Walter M. Spear 

KHSL-Chico-1935 

Frequency: 1290 Kc Power: 5000 Watts 

Owned-Operated Golden Empire Bcstg. Co. 

Address Box 1041 

Tel.: Fireside 2-0141 CBS 

Sta. Rep Boiling 

Pres., Gen. Mgr Mrs. Mickey McClune 

Station Manager Charles H. Kinsley, Jr. 

Chief Engineer Russell Pope 

KPAY-Chico-1949 

Frequency: 1060 Kc Power: 10.000 Watts 

Owned J. Ned. Richardson 

Address P.O. Box 523 

Tel.: Fireside 2-4211 MBS 

Representative Hollingbery 

Gen. Mgr J. Ned Richardson 

Comm. Mgr Frank J. Mertz 

Chief Engineer William Pope 

KBMX-Coalinga-1950 

Frequency: 1470 Kc Power: 500 W. d. 

Owned By Meldean Bcstg Co. 

Address P.O. Box 122. Hanford, Calif. 

Tel.: LU 2-1038 Independent 

Sta. Rep Grant Webb 

President Meldean Upp 

General Mgr Jan King 

Sta. Publicity Mgr Harry Hansen 

Program Dir Fred Garcia 

Chief Engineer Glenn Huston 

Owners of: KGEN, Tulare. 

KBOC— Corona— 1948 

Frequency: 1370 Kc. Power: 1 Kw. d.. 500 W. n. 

Owned Radio K-BUC, Inc. 

Business Address Box 368 

Tel.: RE 7-1370 Independent 

Station Representatives Sahdeberg-Gates 

President James F. Hadlock 

V.P., Gen. Mgr Naum Healy 

Comm. Manager Sherm Horn 

Program Director Jay Davis 

Sales Prom. Manager John Wanger 

Publicity Director Elaine Kremper 

Chief Engineer Walter Rees 

K P L Y— Crescent City— 1950 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Del Norte Bcstg. Co. 

Address Box 248 

Tel.: INgersoll 4-2155 KBS 

Station Representative Sandeberg-Gates 

President, Gen. Manager M. D. Marshall 

Comm., Sta. Mgr H. Frank Walters 

Program Dir Ed Day 

Publicity Director Phyllis J. Wren 

Chief Engineer Herbert Newman 



310 



K P D— Crescent City— 1959 

Frequency: 1310 Kc Power: 1000 Watts 

Owned By: Universal Electronics Network, Inc. 

Address 251 H St. 

Tel.: IN 4-2151 Independent 

Station Rep Torbet. Allen & Crane 

President Norman Bayley 

General, Ch. Eng Larry Marvin 

Program Dir Chuck Wilson 

Sales Promo. Mgr Randy Fox 

KCHJ-Delano-1951 

Freq.: 1010 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Oper. By Charles Herman Johnes 

Address P.O. Box 966 

Tel.: Delano 8676 Independent 

President, Chief Eng Charles H. Johnes 

General Manager Jean G. Johnes 

Comm. Mgr Jim Turner 

Program Dir Joe McFolin 

KRDU-Dinuba-1946 

Frequency: 1130 Kc Power: 1000 Watts 

Owned-Operated By Radio Dinuba Co. 

Address Box 157 

Tel.: LY 1-1130 KBS 

Station Reps Torbet, Allen & Crane 

Pres., Gen., Sta. Mgr Egon A. Hof er 

, V.P Dave Hofer, Jr. 

Chief Engineer Warren Nystrom 

KDEO-ElCajon-1955 

Frequency: 910 Kc Power: 1 Kw. 

Owned By Tullis & Hearne Bcstg. Co. 

Address 3911 Pacific Highway, San Diego 

I Tel.: CY 8-8371 Independent 

Station Representative McGavren 

General Manager John Pace 

Station Manager R. Cordell 

KAMP-E1 Ceniro-1958 

Frequency: 1430 Kc Power: 1000 Watts 

Owned By El Centro Radio, Inc. 

Address P. O. Box 1018 

Tel.: ELgin 2-2277 Independent 

Sta. Reps Torbet; Allen & Crane; Webb 

President A. E. Andreotti 

Gen. Station Manager Wm. H. Ellison 

Commercial Mgr Robert E. Baker 

Prog. Dir., Sales Prom. Mgr Bob Weaver 

Publicity Dir Marylou Pangle 

Chief Engineer Arch Thistle 

KICO-ElCeniro-1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Charles R. Lore 

Address Box 1697 

Tel.: ELgin 2-1490 ABC-MBS 

Sta. Reps Feltis; Sandeberg-Gates 

Owner Charles R. Love 

General Manager W. L. Gleeson 

KX0-E1 Centre— 1927 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By Feldman Enterprises, Inc. 



Business Address Box 140 

Tel: EL 2-1230 KBS 

Representative Paul H. Raymer 

President Leonard Feldman 

General Sta. Mgr Mace Hanan 

Comm. Promo. Mgr Chap Rollins 

Program, Publicity Dir Gordon Belson 

Chief Engineer Arch Thistle 

KOWH-Escondido-1958 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Palomar Broadcasting Co. 

Address 1226 Hale Ave. 

Tel.: SHerwood 5-5811 Independent 

Pres., Gen. Mgr Julie G. Owen 

KDAN-Eureka-1956 

Frequency: 790 Kc Power: 5 Kw. 

Owned Radio KDAN 

Address Box 993 

Tel.: HI 2-0611 Independent 

Station Rep United Spot Sales 

President James F. Hadlock 

General Mgr Art Sipherd 

Commercial Mgr Earl Madray 

Program Dir Bud Morris 

Chief Engineer Merlin Haag 

KIEM-Eureka-1933 

Frequency: 1480 Kc Power: 5000 Watts 

Owned Opr. By. .. .Redwood Bdcstg. Co.. Inc. 

Address P. O. Box 1021 

Tel.: HI 3-1621 MBS 

Station Rep Adam Young 

President William B. Smullin 

Opera. Manager Barry Adams 

Station Manager Newton L. Steward 

Chief Engineer Don King 

KINS-Eureka-1946 

Freq.: 980 Kc Power: 5 Kw., d., 500 W. n. 

Owned-Oper. By Eureka Bcstg. 

Address Box 1015 

Tel.: HI 2-5744 CBS 

Representative Weed 

Pres., Gen. Mgr Wendell Adams 

Station Comm. Mgr Doyle Seely 

Chief Engineer Dean Elliott 

KDAC-FortBragg-1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned Mendocino Coast Bcstg. Co. 

Address 2100 E. Oaks St. 

Tel.: YO 4-3251 KBS 

Owner Edward Mer tie 

General Manager, Ch. Eng Craig N. Smith 

KARM-Fresno-1938 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-Oper. By H. & G. Harm Enterp- 

Address 7535 N. Van Ness Ave. 

Tel.: BA 24441 ABC 

Representative Hollingbery 

President Hattie Harm 



311 



General Mgr George Harir 

Program Director Bill Dallas 

Sales Promo. Mgr Patrick G. Smith 

Chief Engineer Elbert Dean 

KBIF-Fresno-1947 

Frequency: 900 Kc Power: 1000 Watts, d. 

Owned KBIF, Inc. 

Address 857 Van Ness Ave. 

Tel.: AM 6-0791 ABC 

Representative Weed 

Pres., Gen. Mgr Ethan Bernstein 

Station Mgr., Prog. Dir Frank Wells 

Publicity Dir Bob Eurich 

Chief Engineer Bob Love 

KEAP-Fresno-1957 

Frequency: 980 Kc Power: 500 W. d. 

Owned By KEAP Broadcasting Co. Inc. 

Address 3324 N. Blackstone 

Tel.: BAldwin 2-7741 Independent 

Station Representative Daren F. McGavren 

Pres., Gen. Mgr Herbert J. Edelman 

Program Director Eddie Briggs 

Chief Engineer Elbert Dean 

KFRE-Fresno-1936 

Frequency: 940 Kc Power: 50,000 Watts 

Owned-Oper. By Triangle Publications 

Business-Studio Address. .T. W. Patterson Bldg. 

Tel.: AM 8-6441 CBS 

News Ami Phila. Inquirer, Phila. D. News 

Representative John Blair 

General Mgr Leslie H. Peard, Jr. 

General Sales Mgr Jay Sondheim 

Commercial Mgr Leslie H. Norins 

Opera. Mgr H. George Carroll 

Dir. of Eng. Opera Keith L. Mealey 

Dir. of Radio Operations Kenneth Warren 

Owners of: WFIL - AM - FM - TV, Philadelphia; 
WNBF-AM-FM-TV, Binghamton, N. Y. WFBG- 
AM-TV, Altoona, Pa.; WNHC-AM-FM-TV, New 
Haven, Conn.; WLYH-TV, Lebanon, Pa.; KFRE- 
AM-FM-TV, Fresno, Calif. 

KGST-Fresno-1949 

Frequency: 1600 Kc Power: 1000 Watts d. 

Owned-Oper. By San Joaquin Bcstg. Co. 

Address 1244 'O' St. 

Tel.: AM 6-9901 Independent 

Representative Nat'l Time Sales 

General, Sta. Mgr Juan Mercado 

Comm. Promo. Mgr John Sonder 

Program Dir Manuel H. Rosillo 

Chief Engineer Stanley Thatcher 

KMAK-Fresno-1953 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Riley R. Gibson 

Address 2020 McKinley Ave. 

Tel.: AM 6-9448 Independent 

President Riley R. Gibson 

Gen.. Sta. Mgr Coyle Chambers 

KMJ-Fresno-1922 

Frequency: 580 Kc... Power: 5000 Watts 

Owned-Operated By McClatchy Bcstg. Co. 



Business-Studio Address. .1515 Van Ness Ave. 

Tel.: AM 8-5771. NBC 

Newspaper Affiliation . McClatchy Newspapers 

Representative Paul H. Raymer 

President Eleanor McClatchy 

Station Manager Ramsey G. Elliott 

Program Mgr Jeff Nagle 

Sales Mgr Roy Swanson 

Chief Engineer William Wallace 

KYNO-Fresno-1947 

Frequency: 1300 Kc. Power: 5000 wts. d, 1000 n. 

Owned-Oper. By Radio KYNO 

Address 2125 N. Barton Ave. 

Tel.: CL 5-8383 MBS 

Sta. Representative Boiling 

General Manager Gene Chenault 

Program Dir Dave Belman 

Chief Engineer Bert Williamson 

KPEB-Gilroy-1957 

Frequency: 1290 Kc Power: 1000 Watts, d. 

Owned Radio KPER 

Address 615 Swanston Lane 

Tel.: VI 2-3155 KBS 

Representative Lucas & Webb. 

General Manager John Gregory 

Program Dir Bill Kingman 

Chief Engineer Don Bernard 

KIEV-Glendale-1933 

Frequency: 870 Kc Power: 250 Watts 

Owned-Operated By Cannon System, Ltd. 

Address 106 N. Glendale Ave. 

Tel.: CHapman 5-2388 Independent 

President David H. Cannon 

General Mgr Allin Slate 

Program Director Beach Rogers 

Chief Engineer Andrew Costello 

KNGS-Hanford-1948 

Freq.: 620 Kc Power: 1 Kw. 

Owned-Oper. By Kings Bcstg. Corp. 

Business Address P.O. Box 620 

Tel.: LUdlow 2-0361 Independent 

Station Representative , H-R Reps. 

President, Gen. Mgr John C. Cohan 

Station Manager . Rowena J. Kimzey 

Sales Promotion Mgr Carl L. Switzer 

Publicity Director Clark Bradley 

Operations Director Jim Sims 

KHSJ-Hemei-1958 

Frequency: 1320 Kc Power: 500 Watts 

Owned By Ramona Bcstg Co. 

Address P.O. Box 1076 

Tel.: OLive 8-3208 KBS 

President, Program Dir Robert T. Griffin, Sr. 

Station Mgr Robert T. Grant 

Commercial Mgr Paul Sprague 

Chief Engineer Al Copeland 

KDAY-Hollywood-1947 

Frequency: 1580 Kc. . .Power: 50,000 Watts, d. 



312 



Owned By Radio California, Inc. 

Address 1549 No. Vine St. 

TeU HO 1-9981 Independent 

Representative Hollingbery 

President John D. Keating 

General Mgr Mel Leeds 

Commercial Mgr George Gilbreth 

Chief Engineer Bob Dye 

KREO-Indio-1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned Imperial Broadcasting System, Inc. 

Address P.O. Box 697 

Tel.: Diamond 7-3403 Independent 

Representative John E. Pearson 

General Manager Lee Ellis 

Station Manager Ed. Silvera 

Program Dir Bill Gebeau 

Chief Engineer .Dave Matton 

Owners of: KPRO, Riverside; KROP, Brawley, 
KYOR, Blyth. 

KCHV-Indio-1954 

Frequency: 970 Kc Power: 1 Kw., d. 

Owner Coachella Bcstg. Co. 

Address Box 112 

Tel.: EXpress 8-5534 Independent 

Representative Moore & Assoc. 

Pres. Edward Gorges 

Gen. Mgr I. E. Staples 

Comm. Mgr Doug Caplette 

Sales Prom. Mgr Ed Baxter 

Publicity Director Walter Duggan 

Chief Engineer BUI Keith 

KTYM-Inglewood-1958 

Frequency: 1460 Kc Power: 1000 Watts 

Owned By A. J. Williams 

Address 125 S. GreviUea Ave. 

Tel.: ORegon 8-3731 Independent 

President A. J. Williams 

Commercial Mgr C. O. Gray 

Program Director F. P. McDonald 

Chief Engineer C. Simpson 

KRKC-King Ciiy-1958 

Frequency: 1570 Kc Power: 250 Watts; d. 

Owned By KRKC, Inc. 

Address P. O. Box 1167 

TeL: 1070 KBS 

Station Representative Sandeberg-Gates 

President, Gen. Manager Bob McVay 

Program, Chief Engineer John McAdam 

Sales Prom. Director Joan Brown 

Pub. Director Gloria Manss 

KAVL— Lancaster— 1950 

Freq.: 610 Kc Power: 1 Kw. d.. 500 W. n. 

Owned-Oper. By Antelope Bcstg. Co. 

Address P. O. Box 1192 

Tel.: WH 2-1121 MBS 

Station Representative Pearson 

President W. B. Carter 

General Mgr H. L. Comstock 



K B V M— Lancaster— 1956 

Frequency: 1380 Kc Power: 1000 Watts 

Owned By: Tri-County Bcstgrs., Inc. 

Address 43321 N. Sierra Highway 

Tel.: WH 2-8461 Independent 

President Roy Hinkel 

General Manager Jack J. Bankson 

Chief Engineer Geo. Patterson 

KLAN— Lemoore— 1960 

Frequency: 1320 Kc Power: 1000 Watts, d. 

Owned By: Radio Lemoore 

Address 422 N. Doury St., Hanford, Calif. 

Tel.: LU 4-4466 Independent 

Stations Reps Torbet Allen & Crane-Masla 

President Joseph E. Gamble 

General Mgr WUlard E. Gamble 

Station Mgr Mel Vierra 

Program Dir Robert Meyers 

Sales Promo Mgr Wanda Finley 

Chief Engineer Fred Volken 

KCVR-Lodi-1946 

Frequency: 1570 Kc Power: 1000 Watts d. 

Owned-Oper. By Lloyd Burlingham 

Business Address P. O. Box 600 

Tel.: EN 8-0628 Independent 

Station Rep Torbet, Allen & Crane 

General Station Mgr John Bayliss 

Sales Prom. Mgr Robert O'Keefe 

Program Director Johnny Gunn 

Chief Engineer George Sampson 

Owners of: KEEN, San Jose. 

KNEZ— Lompoc— 1958 

Frequency: 960 Kc Power: 500 Watts 

Owned By KNEZ, Inc. 

Business Address P.O. Box 338 

Tel.: REgent 6-3421 KBS 

Station Rep Torbet, Allen & Crane 

President, Ch. Eng Thomas B. Friedman 

Station Mgr Les Leslie 

Asst. Manager, Alan Beach 

Nat'l Sales Mgr Luke Lukenbill 

KrOX— Long Beach— 1924 

Frequency: 1280 Kc Power: 1000 Watts 

Owned-Oper. By KFOX Inc. 

Address 220 E. Anaheim Street 

Tel.: HE 6-7281 Independent 

Sta. Rep Eastman 

General Mgr Cal Perley 

Station Manager R. C. Brown 

KGER— Long Beach— 1926 

Frequency: 1390 Kc Power: 5.000 Watts 

Owned By. . .John Brown Schools of Calif., Inc. 

Business-Studio Address 3745 Atlantic 

Tel.: GArfield 7-7907 Independent 

President Dr. John E. Brown 

Gen., Sta., Comm. Mgr E. William George 

Chief Engineer Luke Crumbaugh 



313 



K ABC— Los Angeles— 1929 

Frequency: 790 Kc Power: 5000 Watts 

Owned-Oper. By AB-PT. Inc. 

Address 3321 S. La Cienega Blvd. 

Tel: NO 3-3311 ABC 

Representative Katz 

President Leonard H. Goldenson 

V.P., Gen. Sta. Mgr Ben Hoberman 

Commercial Mgr Phil Brestoff 

Program Dir Jack Meyers 

Sales Promo. Mgr David No winson 

Publicity Dir Virginia West 

Chief Engineer Ralph Denechaud 

Owners of: WABC AM-TV, New York; WXYZ AM- 
TV, Detroit; WIS, Chicago; KGO AM-TV, San 
Francisco; KABC AM-TV, Los Angeles; KQV, 
Pittsburgh; WBKB-TV, Chicago. 



KFAC— Los Angeles— 1931 

Frequency: 1330 Kc Power: 5000 Watts 

Owned-Oper. By: Los Angeles Bcstg. Co. 

Bus.-Studio Address 5773 Wilshire Blvd. 

Tel.: WE 8-0161 Independent 

Representative Boiling 

President E. L. Cord 

Gen. Comm. Mgr Calvin I. Smith 

Publicity Dir Mildred Ross 

Program Director Howard Rhines 

Chief Engineer Ron Oakley 



KFI— Los Angeles— 1922 

Frequency: 640 Kc Power: 50,000 Watts 

Owned-Operated By. Earle C. Anthony, Inc. 
Business-Studio Address. .141 N. Vermont Ave. 

Tel.: DU 2-2121 NRC 

Representative Henry I. Christal 

Pres., Gen. Mgr. Earle C. Anthony 

Asst. to Pres Charles E. Hamilton 

Program Director Pat Kelly 

Co-Chief Engs.. H. L. Blatterman. C. W. Mason 

KFWB— Los Angeles— 1925 

Frequency: 980 Kc Power: 5000 Watts 

Owned-Oper. By Cro well-Collier Bcstg. Corp. 

Business-Studio Add.... 64 19 Hollywood Blvd. 

Tel.: HO 3-5151 Independent 

Representative Blair 

Pres.. Gen. Mgr Robert M. Purcell 

Dir. of Operations Theola Sanders 

Station Manager James Simmons 

Sales Manager Robert E. Sharon 

Program Dir Chuck Blore 

Publicity Dir Sandra Goldfield 

Sales Promo. Dir Janet Byers 

Chief Engineer Leonard Hoyden 

Owners of: KEWB, San Francisco; KDWB, Minne- 
apolis; WMGM, N. Y. 

KGB S— Los Angeles— 1959 

Frequency: 1020 Kc Power: 50,000 Watts 



RADIO 

The ONLY Station 
in Los Angeles with 

15 MINUTE 
NEWSCASTS 
ON THE HOUR 




Owned By Standard Bcstg. Co. 

Business-Studio Add 338 S. Western Ave. 

Tel.: DU 8-2345 Independent 

Station Rep Peters. Griffin, Woodward 

President George B. Storer 

Managing Dir Wendell Campbell 

Commercial Mgr Dale Petersen 

Program Dir Bill Wheatley 

Promo., Publicity Dir Merle Block 

Ch. Eng Leonard Reeves 

Owners of: WJBK-AM-FM-TV, Detroit; WSPD- 
AM-FM-TV, Toledo; WAGA-TV, Atlanta; WJW- 
AM-FM-TV, Cleveland; WWVA-AM-FM, Wheel- 
ing, W. Va.; WGBS-AM-FM, Miami, Fla.; WIBG- 
AM-FM, Phila., Pa.; WITI-TV, Milwaukee. 



KGFJ— Los Angeles— 1926 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Ben S. McGlashan 

Business-Studio Address 6314 Sunset Blvd. 

Tel.: HO 4-0201 Independent 

Sta. Reps Howard; Torbet, Allen & Crane 

Owner Ben S. McGlashan 

General, Station Manager. . . .Thelma Kirchner 

Sales Mgr Molly C. Low 

Sales Prom. Mgr Juanita McCurdy 

Chief Engineer Homer Obuchon 

KHJ— Los Angeles— 1922 

Frequency: 930 Kc Power: 5,000 Watts 

Owned-Oper. By RKO General 

Address 1313 N. Vine St., Hollywood 

Tel.: HO 2-2133 Independent 

Representative H-R Reps. 

General Manager William J. McDowell 

V.P., Program Director A. J. LaFrano 

National Sales Mgr Joseph Parsons 

Eastern Sales Mgr Paul H. Martin 

Chief Engineer Robert Bullock 

KL AC— Los Angeles— 1924 

Freq.: 570 Kc Power: 5 Kw. d.; 1 Kw. .n 

Owned-Operated By Westinghouse Bcstg. 

Address 6363 Sunset Blvd 

Tel: HO 2-7271 Independent 

Station Representative .... Daren F. McGavren 

President Donald W. McGannon 

General, Program Dir Al Racco 

Gen. Sales Manager Morton Sidley 

Mdsg. Dir Armand La Point e 

Sales Prom., Pub. Director Betty Hudson 

Chief Engineer Paul Holton 

KMPC-Los Angeles-1928 

Freq.: 710 Kc Power: 50 Kw. d.; 10 Kw. n. 

Owned-Oper. By Golden West Bcsters. 

Address 5939 Sunset Boulevard 

Tel.: HOllywood 9-5341 Independent 

Representative AM Radio Sales 

Ch. of Board Gene Autry 

General Mgr., Chief Eng Lloyd Sigmon 

Gen. Sales Mgr Stanley Spero 

Mgr., Sis. Prom John M. Asher 

Prog. Dir Robert H. Forward 



KNX— Los Angeles— 1920 

Frequency: 1070 Kc Power: 50,000 Watts 

Owned By Columbia Bcstg. System, Inc. 

Business-Studio Address 6121 Sunset Blvd. 

Tel.: HO 9-1212 CBS 

Sta. Representative CBS Spot Sales 

V.P., General Manager Robert Sutton 

Commercial Mgr Gordon Mason 

Promotion Manager Arthur Wittum 

Pub. Dir Lloyd Brownfield 

Chief Engineer Ted Denton 

KP0L— Los Angeles— 1952 

Frequency: 1540 Kc Power: 10.000 Watts 

Owned-Oper. By Coast Radio Bdcstg. Corp. 

Address 4628 Wilshire Blvd. 

Tel.: WE 8-2345 Independent 

Station Representative Raymer Co. 

President, Gen. Mgr Hugh R. Murchison 

Station, Comm. Mgr Frederick Custer 

KRKD— Los Angeles— 1927 

Frequency: 1150 Kc... Power: 5000 d.; 1000 n. 
Owned-Operated By. Four Sq. Gospel Internatl. 
Business-Studio Address. .1050 Montecito Drive 

Tel.: CA 5-4116 Independent 

Gen. Mgr M. D. Duchen 

Gen. Sales Mgr Bob Fox 

Prog. Dir Charles A. Clifton 

Ch. Eng Ben Brown 

KHOT-Madera-1956 

Frequency: 1250 Kc Power: 500 Watts, d. 

Owner Glomar Music Bcstg. Co. 

Address 2818 Ave 15 

TeL: OR 4-8501 Independent 

Station Rep Torbet, Allen & Crane 

Mgr. Bob L. Moran 

Chief Engineer Tom Bracanovich 

KMYC-Marysville-1940 

Frequency: 1410 Kc. Power: 5 Kw. d.; 1 Kw. n. 

Owned By Marysville-Yuba City Bcstrs. 

Business Address P. O. Box 631 

Tel.: SH 2-2396 MBS 

Sta. Representative . Theo. B. Hall 

President Jack Sterling 

General, Comm. Mgr Carroll V. Hansen 

Chief Engineer Jim Parrish 

KWIP-Merced-1956 

Frequency: 1580 Kc Power: 500 Watts, d. 

Owned By: Yosemite Bcstrs. Inc. 

Address Hotel Tioga 

Tel.: RA 2-3838 Independent 

Station Reps Dore; Feltis; Hall 

Gen. Manager E. Peck 

Station Manager J. Pero 

KYOS-Merced-1936 

Frequency: 1480 Kc Power: 5000 Watts 

Owned-Operated By KYOS. Inc. 

Address 1735, Greater "L" St. 



315 



Tel.: RA 2-6251 ABC-MBS 

Station Rep Torbet, Allen & Crane 

Pres., Gen., Sta. Mgr Frank Flynn 

Commercial Manager Harry Carmichael 

Sales Promotion Mgr Richard Andrews 

Program Director Mary A. Labarge 

Publicity Director Gary M. Avery 

Chief Engineer Dwayne D. Caldwell 

KBEE-Modesio-1951 

Frequency: 970 Kc Power: 1000 Watts 

Owned McClatchy Bcstg. Co. 

Address 14th & Eye St. 

Tel.: LA 3-7756 CBS 

Newspaper AH il McClatchy Newspapers 

Representative Paul Raymer 

President Eleanor McClatchy 

Station Manager Hugh Shelley 

Sales Manager Milton Hibdon 

Chief Engineer Albert Schneider 

Owners of: KFBK, Sacramento; KM J AM-TV, 
Fresno; KERN, Bakersfield. 

KFIV-Modesto-1950 

Frequency: 1360 Kc Power: 1000 Watts 

Owned-Oper. By Modesto Bcstg. Co. 

Address Box 1360 

Tel.: LA 4-1360 Independent 

Gen. Mgr Ted Wolf 

KTRB-Modesio-1933 

Frequency: 860 Kc... Power: 10,000 d.; 1000 n. 

Owned-Operated By KTRB Bcstg. Co., Inc. 

Address P. O. Box 593 

Tel.: LA 3-0737 Independent 

Stations Rep .Torbet, Allen & Crane 

Pres.-Gen.-Station Mgr William H. Bates, Jr. 

Comm., Sales Prom. Mgr Richard Brown 

Program, Publicity Dir Cal Purviance 

Chief Engineer W. H. Bates 

KIDD— Monterey— 1955 

Frequency: 630 Kc Power: 1 Kw. 

Owned By Monterey Pen Bcstg. Inc. 

Address Box 1070 

Tel.: FRontier 2-8154 Independent 

Representative Hollingbery 

President, General Mgr Robert Sherry 

Commercial, Prom. Mgr Jack G. Hamilton 

Publicity Director Victor Rugh 

Chief Engineer Frank Denney 

KMBY— Monterey— 1949 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By John Burroughs 

Business Address 651 Cannery Row 

Tel.: FR 2-4541 Independent 

Station Rep Torbet, Allen & Crane 

Pres., Gen., Sta. Mgr John Burroughs 

General Mgr Galyn Hammond 

Program Dir Gordon Woodward 

Sales Promo. Mgr Coy Baker 

Chief Engineer Frank Denny 



KWSD-Mt. Shasta-1947 

Frequency: 620 Kc Power: 1000 Watts, d. 

Owned-Oper. By . . Shasta Cascade Bcstg. Corp. 

Address E. Alma St. 

Tel.: WA 6-2124 Independent 

Station Rep Torbet, Allen & Crane 

Gen. Mgr., Ch. Eng David Rees 

Program Dir Iola Huntingdon 

KVOM-Napa-1947 

Frequency: 1440 Kc Power: 500 Watts 

Owned-Oper. By J. L. & A. M. Powell 

Address 1124 Foster Road 

Tel.: BAldwin 6-2023 MBS 

Sta. Representative John E. Pearson 

Owner, Gen. Mgr., J. L. Powell 

KSFE-Needles-1952 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By S.H.S. Bcstg. Corp. 

Address P. O. Box C-2 

Tel.: EAstgate 6-2101 KBS 

Station Rep Torbet, Allen & Crane 

President, Gen. Mgr David M. Shuirman 

Commercial Mgr Aynne Holcomb 

Program Dir Frank Strauss 

Sales Promo. Mgr Terry Cappe 

Publicity Dir Grant Holcomb, Jr. 

Chief Engineer John Reiser 

KABL-Oakland-1959 

Frequency: 960 Kc Power: 1000 Watts 

Owned-Oper. By McLendon Corp. 

Address 464 19th St. 

TeL: TW 3-9600 Independent 

Station Representative Daren F. McGavren 

Ch. of Board B. R. McLendon 

President Gordon B. McLendon 

General Manager Homer H. Odom 

Sales Manager Bok Reitzel 

Program Director Jack Carnegie 

Sales Promo. Mgr Charles Payne 

Chief Engineer Howard Immekus 

KDIA-Oakland-1920 

Frequency: 1310 Kc Power: 1000 Watts 

Owned KDIA, Inc. 

Business-Studio Address 327 22nd St. 

Tel.: TE 4-4262 Independent 

Station Rep Bernard Howard 

President, Gen. Mgr E. Sonderling 

Station Manager W. Conway 

KEWB-Oakland-1922 

Frequency: 910 Kc Power: 5 Kw. 

Owned-Operated By . . Crowell-Collier Pub. Co. 

Business Address 2150 Franklin St. 

Tel.: TEmplebar 6-0910 Independent 

Station Representative Katz 

President Robert M. Purcell 

General Manager Milton H. Klein 

Sales Manager Richard S. Calender 

Prog. Director ^ William Enis 



316 



Adv. Manager George Goldman 

Chief Eng Roswell S. Smith 

Owners of: KFWB, Los Angeles, Calif.; KDWB, St. 
Paul, Minneapolis. 

KUDE— Oceanside— 1956 

Frequency; 1320 Kc Power: 500 Watts 

Owned By: Dolph-Pettey Bcstg. Co. 

Address Box 779 

TeL: SA 2-0294 Independent 

Station Rep Torbet, Allen & Crane 

President Herbert L. Pettey 

Gen. Station Mgr Lyle R. Richardson 

Comm. Manager Larry Thomas 

Program Director Ted Porter 

Publicity Director Bud Handy 

Chief Engineer Charles Thomas 

KASK-Ontario-1947 

Frequency: 1510 Kc Power: 1000 Watts 

Owned-Operated By Radio K ASK 

Address P.O. Box 593 

TeL: YUkon 2 8988 Independent 

Newspaper Affiliation Daily Report 

Station Reps.. , Cannon; Hopewell 

President Mrs. Jerene A. Harnish 

General Manager Gerald O. Jones 

Chief Engineer Manual Barraza 

KOXR-Oxnard-1955 

Frequency: 910 Kc Power: 1 Kw.. d. 

Owned-Oper. By . . Oxnard Broadcasting Corp. 

Address 1280 So. Oxnard Blvd. 

TeL: HU 3-2303 Independent 

Sta. Representative United Spot Sales 

Pres., Chief Eng Paul R. Schneider 

Comm., Sales Prom. Mgr J. Alan Rinehart 

KUTY-Palmdale-1957 

Frequency: 1470 Kc Power: 1 Kw. 

Owned By: Palmdale Broadcasters 

Address 806 East Ave., Q-10 

TeL: Windsor 7-3107 Independent 

Representative Ned Costa 

President Harold C. Singleton 

Gen. Sta. Mgr Thomas K. McDonnell 

Program. Promo. Mgr Pat Grande 

Publicity Dir Evelyn McDonnell 

Chief Engineer Jim Ericson 

KCMJ-Palm Springs— 1946 

Freq.: 1010 Kc Pwr: 1 Kw., d.; 500 W., n. 

Owned-Operated By KCMJ, Inc. 

Business Address Box KK 

TeL: FA 5-2253 CBS 

Sta. Reps Lucas; United Spot Sales 

President, Gen. Mgr Louis Wasmer 

Station Manager Patrick Raymond 

Chief Engineer Glen Barnett 

KDES— Palm Springs— 1956 

Frequency: 920 Kc Power: 1000 Watts 

Owned Cameron Bcstg. Co. 

Address 174 N. Palm Canyon Dr. 

Tel.; FA 4-1212 Independent 

Newspaper Affiliation Desert Sun 

Representative Sandeberg-Gates 



President Geo. E. Cameron, Jr. 

Gen. Sta. Mgr Norman W. Lofthaus 

Commercial Mgr Adam Warren 

Program Dir Guy Knight 

Chief Engineer Cliff Miller 

KPAL— Palm Springs— 1954 

Frequency: 1450 Kc Power: 250 Watts 

Owner KPAL Bcstg. Corp. 

Address P. O. Box 1450 

Tel.: FAirview 4-9171 Independent 

Station Reps.. . .Masla; Torbet, Allen & Crane 

President H. Maizlish 

Gen. Mgr Al Yallen 

Chief Engineer Paul Wieman 

KIBE-PaloAlio-1949 

Frequency: 1220 Kc Power: 1,000 Watts d. 

Owned-Oper. By Sundial Bcstg. Corp. 

Address 230 Town & Country Village 

Tel.: DA 3-1341 Independent 

Rep Walker-Rawalt 

General Mgr Edward Davis 

Station Manager Don Madill 

Chief Engineer Robert Cook 

KMET-Paradise-1960 

Frequency: 930 Kc Power: 500 W. d. 

Address P. O. Box 1147 

Owned By KoMet Radio Inc. 

Tel.: Trinity 7-6241 Independent 

Representative Sandeberg-Gates & Co. 

President &> Gen. Mgr D. F. Mariska 

Station Mgr S. W. Breyfogle 

Program Director Tim Armstrong 

KWKW-Pasadena-1942 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Operated By KWKW, Inc. 

Address 6233 Hollywood Blvd., Hollywood 

Tel.: Hollywood 5-6171 Independent 

Reps Nat'l Time Sales; Hall 

President John F. Malloy 

General, Station Mgr William J. Beaton 

Comm. Manager Andy James 

Chref Engineer Robert Fisher 

KRLA— Pasadena— 1959 

Frequency: 1110 Kc Power: 10,000 Watts 

Owned-Operated By 1110 Bcstg. Corp. 

Address 1717 N. Highland, Hollywood 28 

Tel.: HO 2-7388 Independent 

Representative Cooke 

President, Gen. Mgr Donald Cooke 

Commercial Mgr Armand Lamont 

Program Dir Herb Heiman 

Chief Engineer Jack Reeder 

KPRL— PasoRobles-1946 

Frequency: 1230 Kc Power: 250 Worts 

Owned-Oper. By D. J. & B. Schwartz 

Address P.O. Box 96 

Tel.: 205 ABC 

Station Mgr Bernard Schwartz 

Comm. Mgr Dorothy Schwartz 



317 



KAFP-Peialuma-1950 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Lloyd Burlingham 

Address Box 590 

Tel.: PO 3-1505 KBS 

President Lloyd Burlingham 

Commercial Mgr Ken Lawrence 

Station, Promo. Mgr Don F. Davis 

Publicity Dir Victor J. Kopp 

Chief Engineer. Ken Phillips 

Owners of: KNOG, Nogales. 

K K I S— Pittsburg— 1949 

Frequency: 990 Kc Power: 5 Kw. 

Owned-Oper. By Kay Kis Corp. 

Business 230 East 4th St. 

Tel.: HE 2-2964 Independent 

President B. Small 

General Station Manager Jerry Bassett 

KKAR-Pomona-1960 

Frequency: 1220 Kc Power: 250 Watts 

Owned By Intrastate Broadcasters, Inc. 

Address 1430 E. Phillips Blvd. 

Tel.: NAtional 3-3434 Independent 

President, Gen. Mgr Abbott London 

Station Mgr Charlie Powers 

Commercial Mgr Jay Jones 

Program Dir Bill Davies 

Sales Promo. Mgr J. R. Dick 

Publicity Dir Norma Hulderman 

Chief Engineer John Young 

KWOW-Pomona-1947 

Freq.: 1600 Kc Power: 1 Kw. d., 500 W. n. 

Owned-Oper. 3y Valley Bdcstg. Co. 

Business-Studio Address So. Mills & Olive 

Tel.: NAtional 8-5541 Independent 

General Mgr B. Paschall 

KTIP-Porterville-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Gateway Bcstgrs., Inc. 

Business-Studio Address Box 1312 

Tel.: SU 4-1450 Independent 

President, Gen. Mgr Gareth F. Garlund 

Sales Promo Mgr B. Harland Ohde 

Program Director Lawrence D. Cotta 

Chief Engineer Robert J. Byrne 

K AC Y— Port Hueneme— 1958 

Frequency: 1520 Kc Power: 250 Watts 

Owned By KACY, Inc. 

Address P.O. Box 1520, Oxnard, Calif. 

Tel.: HUnter 3-1520 Independent 

Station Rep McGavren 

President Lincoln Dellar 

V.P. Gen. Mgr Glenn D. Lockhart 

Commercial Mgr Doug W. Foerster 

Program Dir Dick Moreland 

Chief Engineer Arlyn Jackson 



KBLF-Red Bluff— 1946 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By . . Victor Indust., Corp. 

Address Box 431 

Tel.: LAwrence 7-35 11 Independent 

Station Rep Tracy Moore 

President Victor Muscat 

General Mgr Clay McGo wan 

Commercial Mgr Ted Knight 

Station Mgr Bill Baumgarten 

Program Dir Bea Lambdin 

Chief Engineer Harry Shelby 

KAHR-Redding-1958 

Frequency: 1270 Kc Power: 1000 Watts, d. 

Owned By Hi Fidelity Stations, Inc. 

Address P.O. Box 997 

Tel.: CHestnut 3-5511 Independent 

President Paul Bowman 

Commercial Mgr A. Loeffler 

KRDG-Redding-1956 

Frequency: 1230 Kc Power: 250 Watts 

Owned Redding Broadcasting Co. 

Address 1347 Yuba St. 

Tel.: CHestnut 3-0343 ABC-MBS 

Representative Tracy Moore 

Gen. Mgr., Chief Eng Howard N. Martineau 

KSDA-Redding-1954 

Frequency: 1400 Kc Power: 250 Watts 

Owner Radio Redding, Inc. 

Address 1943-B Pine St. 

Tel.: CHestnut 3-2454 Independent 

Station Representative Webb 

President Jean L. Carpenter 

Gen. Comm. Manager.... Roger C. Patrick 

KVCV-Redding-1937 

Frequency: 600 Kc Power: 1000 Watts 

Owned-Oper. By Golden Empire Bcstg. Co. 

Address Hotel Redding 

Tel.: CH 3-1515 CBS 

Sta. Representative Boiling 

President, Gen. Mgr Mrs. H. McClung 

Station Mgr H. E. McCarty 

KVIP-Redding-1957 

Frequency: 540 Kc Power: 1 Kw. 

Owned Shasta Bcstg. Corp. 

Address Box 919 

Tel.: CHestnut 1-5540 Independent 

Representative Hollingbery 

Pres., Gen. Mgr. George C. Fteharty 

Comm. Sta. Mgr David F. Niles 

Chief Engineer Lynn Olson 

KCAL-Redlands-1954 

Frequency: 1410 Kc Power: 1000 Watts 

Owner Southwest Bcstg. Co., Inc. 

Address P. O. Box 390 

Tel.: PYramid 3-2358 Independent 

President J. Gardner 



318 



KRCK— Ridgecrest— 1956 

Frequency: 1360 Kc Power: 1 Kw. 

Owned Indian Wells Radio 

Address 350 W. Ridgecrest Blvd. 

Tel.: RI 8-4061 KBS 

Station Reps Lucas-Gunn 

President Victor M. Farel 

Station Mgr Harry Nungester 

Program Dir Mike Jenkins 

Sales Promo. Mgr Bob Blacquiere 

Chief Engineer Paul Byass 

KRKS— Ridgecrest— 1956 

Frequency: 1240 Kc Power: 250 Watts 

Owned Gilson Broadcasting, Inc. 

Address Box 696 

Tel.: RI 8-9211 Independent 

Station Rep Torbet, Allen & Crane 

General Manager L. Spence 

KACE-Riverside-1957 

Frequency: 1570 Kc Power: 1 Kw., d. 

Owned KACE Radio, Inc. 

Address 7351 Lincoln Ave. 

TeL: OV 8-1570 Independent 

Station Reps Walker Rawalt; Harlan Oakes 

Pres., Gen. Mgr Ray Lapica 

Comm. Mgr Harry Kolpack 

Station Mgr Milton Cook 

Program Dir Helen Sherban 

Publicity Dir Olive Sherban 

Chief Engs W. Reece & J. Gardner 

KPRO-Riverside-1941 

Frequency: 1440 Kc Power: 1000 Watts 

Owned .... Imperial Broadcasting System, Inc. 

Address 3401 Russell Street 

Tel.: OV 6-0260 Independent 

Sta. Reps John E. Pearson; Ira Laufer 

General Mgr Lee Ellis 

Station Mgr Jim De Caro 

Sales, Promo Mgr Nadine Hill 

Program Director Bill Gebeau 

Chief Engineer David Matton 

Owners of: KREO, Indio; KROP, Brawley; KYOR, 
Blythe. 

K C R A— Sacramento— 1945 

Freq.: 1320 Kc Power: 5 Kw. d.. 1 Kw. n. 

Owned-Oper. By KCRA, Inc. 

Business Studio Address 310 Tenth St. 

Tel.: Hickory 4-7300 NBC 

Representative Peltry 

President Robert E. Kelly 

General Mgr Jon S. Kelly 

Asst. Gen. Mgr Howard J. Smiley 

Nat. Comm. Mgr Fred C. Beckwith 

Station Mgr Raymond J. Smith 

Sales Prom. Mgr Ted Hardy 

Chief Engineer W. Herbert Hartman 

Owners of: KCRA-TY -FM. 

X F B K— Sacramento— 1922 

Frequency: 1530 Kc Power: 50,000 Watts 

Owned-Oper. By McClatchy Newspapers 



Business Studio Address .... Twenty-First & Q 

Tel.: Gl 2-0476 CBS 

Newspaper Affiliation . . McClatchy Newspapers 

Representative Paul H. Raymer 

President Eleanor McClatchy 

Station Manager Frank M. Devaney 

K G N S— Sacramento— 1952 

Frequency: 1380 Kc Power: 1000 Watts 

Owned-Oper. By KGMS. Inc. 

Address 13th & H. Sts. 

Tel.: GI 1-3133 Independent 

President Anthony C. Morici 

Chief Engineer Bob LaRue 

K R Y— Sacramento— 1937 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By John Carey, Inc. 

Business-Studio Address 1010 11th St. 

Tel.: GI 3-2525 CBS 

Representative Hollingbery 

President Lincoln Dellar 

General, Comm. Mgr William H. Weaver 

Program Director Ralph Petti 

Chief Engineer William Overhauser 

K R A K— Sacramento— 1926 

Frequency: 1140 Kc Power: 5000 Watts 

Owned By John Poole 

Address Hotel Senator 

Tel.: Gilbert 1-6464 MBS 

Station Rep Adam Young 

President, Gen. Mgr Manning Slater 

General Sales Mgr L. Buskett 

Commercial Mgr Sidney S. Spaner 

Sta. Program Dir Jay Hoffer 

Chief Engineer Robert La Rue 

K X A— Sacramento— 1945 

Freq.: 1470 Kc. . .Power: 5 Kw. d., 1 Kw., n. 

Owned-Oper. By Cal-Val Radio 

Business Address Box 3094 

Tel.: WA 5-2717 Independent 

Station Representative Daren F. McGavTen 

President Riley R. Gibson 

General Mgr Howard Haman 

Prog. Dir Jack Lawson 

Chief Engineer Maurice Hill 

KDON-Salinas-1935 

Frequency: 1460 Kc Power: 5000 Watts 

Owned-Oper. By John B. Rushmer 

Business Address 933 N. Main St. 

TeL: HA 2-6464 Independent 

Representative Pearson 

Pres., Gen. Mgr John B. Rushmer 

Chief Engineer Don Runyon 

KSRW-Salinas-1947 

Frequency: 1380 Kc Power: 5000 Watts 

Owned-Oper. By. .Salinas Valley Bcstg. Corp. 

Address P.O. Box 1651 

Tel.: HArrison 2-6422 ABC-MBS 

Station Representative Daren F. McGavren 

Pres., Gen. Mgr John C. Cohan 

Station Mgr Foy Willing 

Sales Promo. Mgr Clarke Bradley 



319 



Publicity Dir Donald C. Theobold 

Chief Engineer Bill Hargan 

Owners of: KSBW-TV; KSBY-TV, San Luis Obispo. 

K C K C— San Bernardino— 1947 

Frequency: 1350 Kc Power: 500 Watts 

Owned-Oper. By M. V. W. Radio Corp 

Business Address 770 Mill St. 

Tel.: TU 8-0245 ABC 

President Raymond T. McKenzie 

Station Mgr Clair A. Weidenaar 

Chief Engineer. James Blaine 

K F X M— San Bernardino— 1929 

Frequency: 590 Kc Power: 1000 Watts 

Owned KFXM Broadcasting Co. 

Address 512 Fifth Street 

Tel: TU 9-3636 Independent 

Representative McGavren 

President Howard L. Tullis 

General Manager Norman Keats 

Commercial Mgr Bob Bunnell 

Program Dir Roy L. Cordell 

Chief Engineer Lyle Kilgore 

Owners of: KAFY, Bakersfield; KDEO, San Diego. 

KIT0— San Bernardino— 1947 

Frequency: 1290 Kc Power: 5000 Watts 

Owned By Radio Associates, Inc. 

Address Box 889 

Tel.: GLenview 8-8183 Independent 

Sta. Reps.. .Torbet, A. & C; Venard, R. & Mc. 

Station Mgr Tom Papich 

Program Director Dean Seaton 

Chief Engineer Walt Rees 

K R N 0— San Bernardino— 1948 

Frequency: 1240 Kc Power: 250 Watts 

Owned KRNO. Inc. 

Address 990 Colton Are 

Tel.: TU 8-0771 Independent 

Sta. Rep Boiling 

Co-Owners C. Trigg & Jack Vaughn 

General Manager J. T. Staples 

KCBQ— San Diego— 1946 

Freq.: 1170 Kc Power: 50 Kw. d; 5 Kw. n. 

Owned-Oper. By KCBQ, Inc. 

Business Address 7th Ave. at Ash 

Tel.: BE 2-7161 Independent 

Representative John Blair 

Pres., Mgr. Dir Lee Bartell 

National Sales Mgr Harry Averill 

Program Director Scotty Day 

Chief Engineer .^ Morris Jones 

Owners of: WOKY, Milwaukee, Wise; KYA, San 
Francisco, Calif.; WADO, New York, X. Y. 

KFMB-SanDiego-1941 

Frequency: 540 Kc Power: 5 Kw. 

Owned By Transcontinent TV Corp. 

Bus.-Studio Address 1405 Fifth Ave. 

Tel.: BE 2-2114 CBS 

Representative Petry 

President. David C. Moore 



V.P., Gen. Mgr George Whitney 

Station Manager Jack Keiner 

Gen. Sis. Mgr . .Virgil demons 

Program Director Don Ross 

Sales Promo. Mgr Irving Stevens 

Publicity Dir Geoff Edwards 

Chief Engineer Charles Abel 

Owners of: WGK-AM-TV, Buffalo, X. Y. WDAF- 
AM-TV, Kansas City; KFMB-TV; KERO, Bakers- 
field; WXEP, Scranton. 

KGB— San Diego— 1922 

Frequency: 1360 Kc Power: 1000 Watts 

Owned-Operated By KGB. Inc. 

Address 4141 Pacific 

Tel.: CYpress 7-2201 ABC 

Representative H-R 

President, Gen. Manager Marion B. Harris 

Station Mgr... Herbert H. Wixson 

Station Program Director Robert S. Regan 

Publicity Director Joe Harris 

Chief Engineer Charles N. Duncan 

K0G0 San Diego— 1926 

Frequency: 600 Kc . .Power: 5000 Watts 

Owned-Operated By United Artists 

Business Address P.O. Box 628 

Tel.: CO 2-2421 NBG 

Newspaper Affil Newsweek Magazine 

Representative Katz Agency 

President James G. Rogers 

Gen. Mgr W. E. Goetze 

Commercial Manager Ray Baker 

Sales Prom., Pub. Dir Kenneth N. McClure 

Program Director Dick Roberts 

Chief Engineer LeRoy Bell wood 

Owners of: KFSD-TV. 

KSDO-San Diego— 1947 

Freq.: 1130 Kc Power: 5000 Wts. d. 

Owned By .Gordon Bcstg. Co. 

Bus-Studio Address 1023 Second Ave. 

TeL: BE 2-2041 Independent 

Station Rep Adam Young 

President Sherwood R. Gordon 

VJ>. Gen. Mgr Charles A. Black 

Station Mgr.. Joseph Miller 

Program Director Richard . L. Venturino 

Chief Engineer Vern A. Milton 

Owners of: KQBY, San Francisco; KBUZ, Phoenix. 

KSON-SanDiego-1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper By Broadmoor Bcstg. Corp. 

Address U.S. Grant Hotel 

Tel.: BE 3-3131 MBS 

Sta. Representative Hollingbery 

Station Mgr Henry J. Guzik 

Commercial Mgr Harry Bulow 

Program Dir Bob Conners 

Chief Engineer Jack Rabell 

XEAK-San Diego— 1934 

Frequency: 690 Kc Power: 50 Kw. 

Owned By California Bcstrs., Inc. 

Address 825 West Camino Del Reo 



320 



Tel.: CYpress 8-0528 Independent 

Station Rep Peters, Griffin, Woodward 

President, General Mgr James M. Harmon 

Comm. Mgr Robert J. Harman 

Sis. Prom. Mgr., Pub. Dir Mrs. F. Tompson 

Program Dir Robert Donnelly 

Chief Eng George I. Rivera 

KGIL— San Fernando— 1947 

Frequency: 1260 Kc. Power: 5 Kw„ d; 1 Kw., n. 
Owned-Oper. By . . . Buckley Jaeger Bcstg Corp. 
Address. 13325 Van Nuys Blvd., Pacoima, Calif. 

Tel.: Empire 6-9555 Independent 

Representative Branham 

President Norman Boggs 

Comm. Mgr Harold B. Arkoff 

Chief Engineer Jay Rice 

KCBS— San Francisco— 1949 

Frequency: 740 Kc Power: 50,000 Watts 

Owned-Operated By CBS 

Address Sheraton Palace Hotel 

Tel.: YU 2-2700.-. CBS 

Representative CBS Radio Spot Sales 

V.P., General Mgr Jules Dundes 

Adv. & Sales Prom. Mgr Bob Harris 

Program Director H. S. Basayne 

Chief Engineer Alan Cormack 

Owners of: WCBS, New York; WBBM, Chicago; 

WCAU, Philadelphia; WEEI, Boston; KMOX, 

St. Louis; KXX, Los Angeles. 

K FAX— San Francisco— 1925 

Frequency: 1100 Kc Power: 1000 Watts 

Owned-Operated By Argonaut Bcstg. Co. 

Business Studio Address 1470 Pine St. 

Tel.: OR 3-4148 Independent 

Station Representative Hollingbery 

President, General Mgr A. J. Krisik 

Exec. V.P., Comm. Mgr L. Ray Rhodes 

Sales Prom., Pub. Dir Dean Moxley 

Managing Editor Ed Salzman 

Chief Engineer Roger Roberts 

KFRC— San Francisco— 1924 

Frequency: 610 Kc Power: 5000 Watts 

Owned-Oper. By RKO General 

Business Address 415 Bush St. 

Tel.: YUkon 2-9200 Independent 

Representative H-R 

President Thomas F. O'Neil 

General Mgr Richard E. Nason 

Dir. of Sales Prom Bill Sweeney 

Program Dir George Crowell 

Chief Engineer Thos. D. Razovich 

Owners of: YVOR-AM-TV-FM, New York; KHJ- 
AM-TV-FM, Los Angeles; WNAC-AM-FM-TV, 
Boston; CKLYV-AM-FM-TY , Detroit; KFEC-AM- 
FM, San Francisco; WGMS, Washington; YY'XBQ- 
AM-TY , Memphis. 

K GO— San Francisco— 1924 

Frequency: 810 Kc Power: 50,000 Watts 

Owned-Oper By ABC-PT, Inc. 

Business Address 277 Golden Gate Ave. 

Tel.: UNderhill 3-0077 ABC 

Representative John Blair 



General Station Mgr Elmer Wayne 

Commercial Manager Del Gore 

Publicity Dir Gaorge T. Rodman 

Program Director Edward Smith 

Chief Engineer Harry N. Jacobs 

KNBC— San Francisco— 1922 

Frequency: 680 Kc Power: 50,000 Watts 

Owned-Operated By National Bcstg. Co. 

Address 420 Taylor St. 

Tel.: GR 4-8700 NBC 

Representative NBC Spot Sales 

President (NBC) Robert Kintner 

General Mgr William Decker 

Comm. Mgr Richard H. Gravett 

Program Director Jack Wagner 

Publicity Director, Prom. Mgr.. Jane Morrison 
Chief Engineer Curtis D. Peck 

K Q B Y— San Francisco— 1956 

Frequency: 1550 Kc Power: 10 Kw. 

Owned-Oper. By Gordon Bcstg Co. 

Address 340 Mason St. 

Tel.: YUkon 2-9771 MBS 

Sta Rep Peters, Griffin, Woodward 

President Sherwood R. Gordon 

General Manager Charles Black 

National Sales Mgr Jerry Friedman 

Program Dir Eugene Gelhaar 

Sales Manager Dwight Case 

Chief Engineer Ken Warren 

Owners of: KSDO, San Diego; KBUZ, Phoenix. 

K S A N— San Francisco— 1938 

Frequency: 1450 Kc Power: 250 Watts 

Owned Golden Gate Broadcasting Corp. 

Address 1111 Market Street 

Tel.: MA 1-8171 Independent 

Sta. Reps Bob Dore; Dora Clayton 

General, Sta. Mgr Norwood J. Patterson 

Comm. Prom. Mgr J. Walter Carroll 

Chief Engineer John J. Rolih 

KSAY— San Francisco— 1957 

Frequency: 1010 Kc Power: 10 Kw. 

Owned KSAY Bcstg. Co. 

Address Fairmont Hotel 

Tel.: EX 7-6800 Independent 

Pres., Chief Eng Grant Wrathall 

General Mgr Clair G. Halverson 

KSF0— San Francisco— 1925 

Freq.: 560 Kc Power: 5 Kw. d.. 1 Kw. n. 

Owned By Golden West Bcsters. 

Business Address 950 California St. 

Tel.: YU 2-5500 Independent 

Representative AM Radio Sales 

President Robert Reynolds 

V.P., Gen. Manager William D. Shaw 

V.P., Comm. Manager Bert S. West 

Program Director Hugh Heller 

Chief Engineer Harry Bartolomei 

K Y A— San Francisco— 1926 

Freq.: 1260 Kc Power: 5 Kw. d.. 1 Kw. n. 

Owned Golden State Broadcasting, Inc. 



321 



Business Address 1 Nob mil Circle 

Tel.: DO 2-2536 Independent 

Pres., Mgr. Dir Lee Bartell 

Station Mgr Wm. Nichols 

Prog. Dir Les Stein 

Sales Promotion Dan Martin 

Nat'l Sales Dir Harry Averill 

Chief Engineer Paul Beck 

Owners of: KCBQ, San Diego, Calif.; WOKY, Mil- 
waukee, Wise; WADO, New York, N. Y. 



KATY— San Luis Obispo— 1946 

Frequency: 1340 Kc .Power: 250 Watts 

Owned-Operated By KATY Inc. 

Address 1146 Monterey St. 

Tel.: LI 3-1340 Independent 

Sta. Representative Meeker Co. 

Pres., Gen., Sta., Comm. Mgr. . . . M. F. Marquardt 
V.P., Ch. Eng Glenn O. Porter 



KALI— San Gabriel— 1946 KVEC— San Luis Obispo— 1937 



Frequency: 1430 Kc Power: 5000 W„ d. 

Owned Tele-Broadcasters of Calif. Inc. 

Address. . .5723 Melrose Ave., Hollywood, Cal. 

Tel.: HOllywood 6-6161 Independent 

President H. Scott Kilgore 

Gen. Mgr James Coyle 

Chief Engineer Charles McKee 

Owners of: WPOP, Hartford, Conn.; KUDL, Kansas 
City, Mo.; KOFY, San Mateo, Calif. 

KEEH-San Jose-1947 

Frequency: 1370 Kc. Power: 5 Kw. d.; 1 Kw. n. 

Owned-Operated By United Bcstg. Co. 

Business Studio Address Hotel De Ansa 

Tel.: CY 4-0344 Independent 

Representative Hollingbery 

President George M. Mardikian 

Gen. Mgr Floyd Farr 

Sales Promo. Mgr Ray Holly 

Publicity Dir Phil Philley 

Prog. Dir., Chief Eng George Snell 

KLOK-San Jose— 1946 

Freq.: 1170 Kc Power: 10 Kw. d., 1 Kw. n. 

Owned-Oper. By Radio KLOK, Inc. 

Business Address P. O. Box 327B 

Tel.: CL 1-5170 Independent 

Representatives Clark; Pickens 

President E. L. Barker 

General Manager R. E. Ryan 

Program Director Ruth P. Fish 

Sales Promotion Mgr E. H. Grigg 

Chief Engineer Terry D. Lloyd 

KLIV-SanJose-1946 

Freq.: 1590 Kc Power: 1 Kw. d.. 500 w. n. 

Owned-Oper. By Cal Radio, Inc. 

Address P.O. Box 995 

Tel.: CY 3-8030 Independent 

Station Rep McGavren 

Pres., Gen. Mgr Riley R. Gibson 

Commercial Mgr Doug Walker 

Program Dir Bob Holmes 

Chief Engineer Maurice Hill 

Owners of: KXOA, Sacramento. 

KXRX-San Jose— 1948 

Frequency: 1500 Kc Power: 1000 Watts 

Owned-Operated By San lose Bcstg. Co. 

Address 501 N. Bayshore 

Reps Torbet, Allen & Crane; McConnell 

Pres., Gen. Mgr loe E. Levitt 

Opera. Manager Frank G. Kilpatrick 

Commercial, Promo. Mgr Bob Campbell 

Chief Engineer Herman Stalberg 



Frequency: 920 Kc. Power: 1 Kw. d.. 500 w. n. 

Owned By lohn C. Cohan 

Address P.O. Box 787 

Tel.: Liberty 3-8830 ABC-MBS 

Station Representative H-R 

President John C. Cohan 

General, Station Mgr Bob Brown 

Commercial Manager Robie Shull 

Program Director Daryl Kruse 

Chief Engineer Donald Gilmour 

Owners of: KSBW-AM-TV, Salinas; KNGS, Han- 
ford; KSBY-TV, San Luis Obispo. 

K SLY— San Luis Obispo— 1960 

Frequency: 1400 Kc. Power: 250 Watts 

Owned By Rex O. Stevenson 

Address 1214 Higuera 

Tel.: LI 3-9400 Independent 

Station Manager D. J. Curzon 

Program Director Robert L. Freizen 

Chief Engineer Gerald Peterson 

KOFY-SanMaieo-1946 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Oper. By Intercontinental Radio 

Address 50 Drumm St. 

Tel.: YU 2-9933 Independent 

President H. Scott Kilgore 

Gen. Mgr F. T. Crennan 

Owners of: WPOP, Hartford, Conn.; KUDL, Kan- 
sas City, Mo.; KALI, San Gabriel, Calif. 

KTIM-SanRafael-1947 

Frequency: 1510 Kc Power: 1000 Watts 

Owned-Operated By... Marin Bcstg. Co., Inc. 

Business Address 1040 B Street 

Tel.: GLenwood 6-1510 Independent 

Newspaper Affil... .S. R. Independent Journal 

President Roy A. Brown 

Gen. Mgr., Chief Eng Hugh Turner 

Commercial Mgr C. F. Pendleton 

Program Director Bill Thompson 

Publicity Dir. Karl Barron 

KWIZ-SaniaAna-1926 

Frequency: 1480 Kc Power: 1000 Watts 

Owned Voice of the Orange Empire Inc. 

Business Address 105 E. 5th St. 

TeL: KI 7-5581 Independent 

Station Representative Meeker Co. 

President Ernest L. Spencer 

Manager Howard P. Gray 

National Sales Mgr Douglas Fleming 

Commercial Mgr Dick Leader 

Program Dir Ed Nix 

Chief Engineer Jim Blaine 



322 



K D B— Santa Barbara— 1926 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By KDB Broadcasting Co. 

Address Mar Monte Hotel 

Tel.: WO 4131 Independent 

Gen. Comm. Mgr Len Menard 

Program Dir Dick Johnston 

KIST— Santa Barbara— 1946 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Western States Radio 

Business-Studio Adress 735 State St. 

Tel.: WO 3981 Independent 

Representative George P. Hollingbery 

Pres., Gen. Mgr J. P. Wardlaw, Jr. 

Comm. Sta. Mgr Robert L. Jones 

Program Dir Bob Olson 

Sales Promo. Mgr Ruth Lindsey 

Publicity Dir Dorothy P. Davis 

Chief Engineer Ray Kubly 

KTMS— Santa Barbara— 1937 

Frequency: 1250 Kc Power: 1000 Watts 

Owned-Oper. By News-Press Publish. Co. 

Business-Studio Address News-Press Bldg. 

Tel.: WO 3911 ABC-NBC 

Representative Paul H. Raymer 

President Thomas M. Storke 

Gen. Mgr Joe Bexves 

KSC0— Santa Cruz— 1947 

Frequency: 1080 Kc Power: 1000 d.; 500 n. 

Owned-Oper ated By Radio Santa Crux 

Business Address 2300 Portola Drive 

Tel.: GR 5-1080 Independent 

Representative BTS 

Gen. Mgr., Chief Eng Charles V. Berlin 

KCOY-SantaMaria-1946 

Frequency: 1440 Kc Power: 1000 Watts 

Owned-Oper. By Arenze B'casters 

Business Address Box 166 

Tel.: WAlnut 5-2644 Independent 

Station Rep Torbet, Allen & Crane 

Pres.. Gen., Sta. Mgr James H. Ranger 

Comm. Promo Mgr Ed J. Zuchelli 

Program, Publicity Mgr Ed Mack 

Chief Engineer Fred Ray 

KSNA— Santa Maria— 1945 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By J. Hagerman, J. I. Groom 

Address 510 W. Morrison 

Tel.: WAlnut 5-2582 Independent 

Managers . . James M. Hagerman, John I. Groom 

KSPA-Santa Paula-1948 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By KSPA Radio 

Address 110 Cameron St. 

Tel.: JAckson 5-6333 Independent 

General Manager Frank James 

KJAX— Sania Rosa— 1959 

Freq.: 1150 Kc. .Pcwer: 5000 W. d., 500 W. n. 



Owned By Radio Santa Rosa 

Address Hotel Santa Rosa 

Tel.: Liberty 5-4550 Independent 

Sta. Representative John E. Pearson 

Presidents Joe & Lew Gamble 

General Manager L. Spangenburg 

KSR0— Santa Bosa— 1937 

Frequency: 1350 Kc Power: 1000 Watts 

Owned-Oper. By Flnley Bcstg. Co. 

Business Address Flamingo Hotel 

Tel.: LI 5-3313 Independent 

Station Representative Hollingbery 

President Mrs. E. L. Finley 

General Manager Frank W. McLaurin 

Commercial Mgr Greb Prichard 

Program Dir Merle Ross 

Sales Promo., Publicity Dir Ron Brown 

Chief Engineer Hilmar Cann 

KR0G— Sonora— 1949 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Sonora Bcstg. Co. 

Address Box 967 

Tel: JE 2-7426 . . .KBS 

Station Rep Sandeberg-Gates 

President, Gen. Mgr R. P. Bowen 

Comm. Program Dir Lorene J. Bowen 

KJOY-Slockton-1947 

Frequency: 1280 Kc Power: 1000 Watts 

Owned-Oper. By. .Joseph Gamble Stations. Inc. 

Business-Studio Address 110 N. Eldorado St. 

Tel.: HO ward 5-4437 Independent 

Representative McGavren 

President J. E. Gamble 

General Manager Ort Lofthus 

Commercial Manager Jack Blake 

Sales Prom. Mgr .Carolyn Pribyl 

Program Director Alan Oak 

Publicity Dir Ron Reynolds 

Chief Engineer James Tracewell 

KSTN-Stockton-1949 

Freq. 1420 Kc Power: 5000 Watts 

Owned-Operated By . . . San Joaquin Bcstg. Co. 

Business Address 2171 Ralph Ave. 

Tel.: HOward 4-7338 Independent 

Representative Hollingbery 

Pres., Gen. Manager Knox La Rue 

Station Mgr D. D. Skinner 

KWG-Stockton-1922 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Greater Stockton Radio Inc. 

Address Weber at "E" 

Tel.: HOward 5-2251 ABC 

Station Reps Sandeberg-Gates 

President Riley R. Gibson 

V.P., Gen. Mgr Gary Wilson 

Commercial Mgr Gordon L. Jacobs 

Program Dir Andrew Lane, Jr. 

KSUE-Susanville-1948 

Frequency: 1240 Kc. Power: 1 Kw. d., 250 wts. n. 

Owned By James E. McKahan 

Business Address P.O. Box 501 



323 



CALIFORNIAt^&Q^®®&®®®^$&Q&®®®Q&®^$&&®®®®®®®&®®&&®&$®&&& 



Tel.: 2020 KBS 

Representative Tracy Moore 

Pres., Gen. Mgr James E. McKahan 

Commercial Manager .Gwen W. Burr 

Program Director Ernest W. Moff ett 

Chief Engineer Harold C. Houston 

KTKR-Taft-1948 

Frequency: 1310 Kc Power: 500 Watts d. 

Owned-Oper. By Mann Bcstg. Co. 

Business Address P.O. Box "WW" 

Tel.: ROger 5-6101 Independent 

Station Manager Gerald Mann 

Program Director Louise E. Mann 

KHOE-Truckee— 1959 

Frequency: 1400 Kc Power: 250 Watts 

Owned By . . Squaw Valley Truckee Bcstg. Co. 

Address Box 247 

Tel.: LU 7-9986 Independent 

Station Rep Grant 

President Robert Sherman 

General. Comm. Mgr W. J. Mullen 

Program Dir Robert Pankoke 

Sales Promo. Mgr Carl A. Wild 

Chief Engineer Robt. Mulligan 

KCOK-Tulare-1945 

Frequency: 1270 Kc Power: 1000 Watts 

Owned-Oper. By KCOK, Inc. 

Business Address P. O. Box 119 

Tel.: MU 6-2866 ABC-MBS 

Station Rep Sandeberg-Gates 

Pres., Gen. Mgr Keith Munger 

Comm. Sales Prom. Mgr Dene Simpson 

Program, Chief Eng Ron Pesha 

KGEN-Tulare-1956 

Frequency: 1370 Kc Power: 1 Kw. 

Owned By Melden Bcstg. Co. 

Address P.O. Box 444 

Tel.: MU 6-3406 Independent 

Sta. Representative Webb 

President Meldean Upp 

General Mgr Jan King 

Station Mgr Donna Dean Upp 

Program Dir. Larry Daniels 

Sales Promo. Mgr Gil Turner 

Publicity Dir Rodney Hardin 

Chief Engineer Hal Williams 

Owners of: KBMS, Coalinga. 



KTUR-Turlock-1949 

Frequency: 1390 Kc Power: 1000 Watts 

Owned-Oper. By KTUR, Inc. 

Address P. O. Box 1390 

Tel.: ME 2-1390 KBS 

Station Representative Sandeberg-Gates 

President Harrison M. Fuerst 

Station Mgr W. Dean Huttmann 

Program Dir George Ensign 

Chief Engineer Maxon Sayre 



KUKI-Ukiah-1950 

Frequency: 1400 Kc .Power: 250 Watts 

Owned-Oper. By Radio Station KUKI 

Address P. O. Box 638 

Tel.: HO 2-4771 Independent 

Owner Marguerite Siems 

General Mgr. Ch. Eng John Franklin 

KNBA-Vallejo-1947 

Frequency: 1190 Kc Power: 250 Watts d. 

Owned M. Elizabeth Ashbacker-Gunberg 

Business Address Box 1112 

Tel.: MI 4-8944 Independent 

Representative Hall 

General Mgr L. J. Ripa 

KUDU-Veniura-1948 

Frequency: 1590 Kc Power 1000 Watts 

Owned By Tri-County Public Service 

Business Address South Mills Road 

Tel.: Miller 2-2125 Independent 

Station Reps Oakes & Walker-Rawalt 

President Charles Reiman 

General, Sta. Mgr Claude E. Brimm 

Commercial Mgr David Schwartz 

KVEN-Ventura-1947 

Frequency: 1450 Kc Power: 250 Watta 

Owned-Operated By Coast Ventura Co. 

Address Box 1611 

Tel.: Ml 3-8675 MBS 

Station Representative Pearson 

President Carrol Hauser 

General Manager Sid Held 

Station Mgr.. Chief Eng Fred Hall 

Commercial Manager. . .' Mike Thomas 

Program Director Chris Pappas 

Publicity Director Frank Haines 

Sales Promotion Mgr Bob Godeck 



KONG-Visalia-1949 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Airwaves, Inc. 

Address Box 1429 

Tel.: RE 4-5811 Independent 

President & Gen. Mgr Harry E. Layman 

KWSO-Wasco-1950 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Operated By... Maple Leal Bcstg. Co. 

Address P. O. Box 366 

Tel.: PL 8-6425 Independent 

President E. J. Peters 

Station Mgr Robert T. Bann 

Chief Engineer Herbert J. Ratzlaff 

KOMY-Waisonville-1937 

Frequency: 1340 Kc Power: 250 Watts 



324 



^^^^s^^^^^^^^^^^^^^^^ CALIFORNIA-COLORADO 



Owned By KOMY, Inc. 

Business Address 40 Atkinson Lane 

Tel.: PArkway 4-5641 Independent 

Representative W. S. Grant 

President F. T. Crennan 

General Manager Ed Pio 

Program Director Dick Buchanan 

KSYC-Yreka-1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Northern Bcstg. Co. 

Address Lawrence Lane, S. Oregon St. 

Tel.: VI 2-4158 ABC 

Representative T. Moore 

President R. W. Lake 

St a., Comm. Manager Holt C. Wardrip 

KAGR-Yuba City — 1953 

Frequency: 1450 Kc Power: 100 Watts 



Owner James E. Jaeger 

Address 322 A St. 

Tel.: SH 3-7343 KBS 

President James E. Jaegei 

Gen. Mgr., Chief Eng James E. Walley 

KUBA— Yuba City— 1947 

Freq.: 1600 Kc .Power: lKw.. d., 500 w. n. 

Owned-Oper ated By. .Peachbowl Bcstrs.. Inc. 
Bus. Add.. .Hotel Marys ville, Marysville. Cal. 

Tel.: SH 3-7309 Independent 

Sta. Representative Continental Sales 

Pres., Co-Owner C. V. Ullom 

Gen. Mgr., Co-Owner Roger R. Hunt 

Comm. Mgr Lloyd Klemp 

Program Director Don Taylor 

Sales Promo. Mgr Bill Cleveland 

Chief Engineer Carl W. Pendergraft 




KGIW-Alamosa-1929 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By D. L. & Katholeen Allen 

Address Alamosa 

Tel.: 26 MBS-KBS 

Rep Avery-Knodel 

Gen. Station Manager D. L. Allen 

Comm. Manager Katholeen Allen 

KB0L— Boulder— 1946 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Boulder Radio KBOL, Inc. 

Address Box 146 

TeL: HI 2-2242 Independent 

Station Rep Holxnan 

Pres., Gen. Mgr Russel Shaffer 

Sales Manager Gene Palm 

Program Dir F. Hobbs 

Chief Engineer Blair Dobbins 

KBRN-Brighton-1956 

Frequency: 800 Kc Power: 500 Watts 

Owned By Mile High Bcstg. Co. 

Business Address 77 South 4th Ave. 

Tel.: 799 Independent 

President. Gen. Mgr Clyde W. Miller 

Commercial Mgr Grace Hutcherson 

Program Dir Olen McGuire 

Sales Mgr Hal Peirce 

Chief Engineer William Dexter 

KRLN-CanonCiiy-1947' 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Royal Gorge Bcstrs., Inc. 

Address 1615 Central Ave. 

Tel.: CRestwood 5-2400 KBS 

Pres. -Gen. -Sta. Mgr Ray M. Beckner 

Chief Engineer Ed Wood 



KP IK— Colorado Springs— 1957 

Frequency: 1580 Kc Power: 5 Kw. d. 

Owned Western Bcstg. Co. 

Address 120 E. Platte 

Tel.: ME 4-1503 Independent 

Sta. Representative Pearson 

Gen. Mgr Jack Wallace 

Sis. Mgr Jay Drennan 

KRD0— Colorado Spgs.— 1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Pikes Peak Bcstg. Co. 

Business-Studio Address 399 S. 8th St. 

Tel.: ME 2-1515 Independent 

Station Representative Branham Co. 

Pres., Gen. Mgr Harry W. Hoth, Jr. 

Station Mgr Sheldon C. Singer 

Chief Engineer C. Upton 

Owners of: KKDO-TV. 

KV0R— Colorado Springs— 1921 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Oper. By KVOR, Inc. 

Address 512 So. Tejon 

Tel.: ME 2-3536 CBS 

Station Rep Meeker Co. 

President Harrison Fuerst 

General, Comm. Mgr David L. Lambert 

Chief Engineer Rolan Cobb 

K S S S— Colorado Springs— 1959 

Frequency: 740 Kc. Power: 1 Kw. d.; 250 wts. n. 

Owned-Oper. By Hill-Smith Bcstg. Co. 

Address Antlers Hotel 

Tel.: ME 4-551 1 Independent 

President, Gen. Mgr J. D. Hill 

Commercial Mgr Bill Mahoney 

Asst. Station Mgr Sterling Carpenter 

Program Dir Chas. A. Bennett 

Chief Engineer Kenneth Metzger 



325 



COLOR 400 i&®&&$$&&&&&®®$&&$$®&&&&®&&®&&$&$$®&&&$&$&&&&Q®&®& 

KHOW-Denver-1925 

Frequency: 630 Kc Power: 5000 Watts 

Owned By Western Bcstg. Ent. Inc. 

Address Petroleum Club Bldg. 

T>el.: AMherst 6-2611 ABC 

Representative Peters, Griffin, Woodward 

President Robert L. Howsam 

General Manager Frank Bishop 

Program Dir Val Sherman 

Chief Engineer James D. Church 

RICH— Denver— 1941 

Frequency: 710 Kc Power: 5000 Watts 

Owned- Opera ted By Empire Bcstg. Inc. 

Address 814 14th St. 

Tel.: AMherst 6-3703 Independent 

Station Rep H-R 

President Don W. Burden 

General Manager Richard Shireman 

Commercial Manager Tom Duggan 

Program Director Dennis James 

Chief Engineer Joe Finch 

KIMN-Denver-1923 

Frequency: 950 Kc Power: 5 Kw. 

Owned Mile High Stations 

Address 5350 W. 20th Ave. 

Tel.: BE 7-2734 Independent 

Station Representative Avery-Knodel, Inc. 

President J. C. Hunter 

General Manager K. E. Palmer 

Chief Engineer George Vogel 

KLIR-Denver— 1953 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Oper. By KLIR, Inc. 

Address 6535 W. Jewell 

Tel.: WA 2-1189 KBS 

Sta. Representative Biddick 

Pres., Gen. Manager. ... t G. B. Anderson 

Chief Engineer D. M. Smith 

KLZ-Denver-1922 

Frequency: 560 Kc Power: 5000 Watti 

Owned By Aladdin Broadcasting Corp. 

Business-Studio Address 131 Speer Blvd. 

Tel.: MA 3-4271 CBS 

Representative Katz 

President, Gen. Mgr., Hugh B. Terry 

Asst. to Pres Clayton H. Brace 

Station Mgr E. Lee Fondren 

Commercial Mgr Lew Hunter 

Prom. Publicity Dir Jerry Weidenkeller 

Program Dir Charles Roberts 

Chief Engineer Harvey E. Wehrman 

KOA-Denver-1924 

Frequency: 850 Kc Power: 50.000 Watts 

Owned-Operated By Metropolitan TV Co. 

Address 1044 Lincoln St. 

Tel.: CHerry 4-4141 NBC 

Representative Christal 

Pres., Gen. Mgr William W. Grant 

Commercial Manager Gene Grubb 

Station Mgr Ralph Radetsky 

Promotion Mgr Richard N. Schafbuch 



KYSM— Colorado Springs— 1956 

Freq.: 1460 Kc. .Power: 1000 W. d., 500 W. n. 

Owned-Oper. By KYSN Bcstg. Co. 

Address 146 West Arvada 

Tel.: MElrose 3-2608 ABC-MBS 

Representative Avery-Knodel 

Pres., Gen. Mgr Donald T. Harding, Jr. 

Commercial Manager Wayne Costner 

Sales Prom., Publicity Dir Mary Ann Lee 

Program Director Mike Metz 

Chief Engineer Sheridan Gilbert 

Owners of: WKID, Urbana. 

KVFC-Coriez-1955 

Frequency: 740 Kc Power: 1 Kw. 

Owned-Oper. By KVFC, Inc. 

Address KVFC Bldg. 

Tel.: LO 5-3463 ABC 

Stations Rep Intermountain 

President Jack Hawkins 

Station, Chief Engineer James Hawkins 

KRAI-Craig-1948 

Frequency: 550 Kc. .Power: 1 Kw. d., 500 W. n 

Owned By Northwestern Colo. Bcstg. Co. 

Address P. O. Box 65 

Tel.: TA 4-6574 Independent 

Station Mgr Dick Bonderud 

KDTA-Delia-1955 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By . . . Monarch Broadcasting Co. 

Address P.O. Box 452 

Tel.: 140 Independent 

Pres., Gen., Sta. Mgr D. E. Towne 

Prog. Dir Rose Mary Towne 

KDEH-Denver-1956 

Frequency: 1340 Kc Power: 250 Watts 

Owned KDEN Broadcasting Co. 

Address 1601 West Jewell Ave. 

Tel.: WE 5-3525 Independent 

Representative Breen & Ward 

Pres., Gen. Mgr E. E. Koepke 

Sta. Mgr., Publicity Dir Frank E. Amole, Jr. 

Comm. Mgr Wally Geiger 

Sales Prom. Mgr Tom Moore 

Program Dir Lloyd Knight 

Chief Engineer Walt Wilson 

KFML-Denver-1953 

Frequency: 1390 Kc Power: 1000 Watts d. 

Owned-Oper. By. Note Bcstg. Corp. 

Address 262 Fillmore St. 

Tel.: DExter 3-1350 Independent 

Station Representative Meeker Co. 

President E. A. Bancker, Jr. 

General Manager T. O'Connor 

KFSC— Denver-1954 

Frequency: 1220 Kc Power: 1 Kw. 

Owned Francisco V. Sanchez 

Address 2185 Broadway 

Tel.: AC 2-8935 Independent 

Station Representative Oakes 

President F. V. Sanchez 

Station Mgr Levi Beall 



326 



^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^$^^^^^^^^^^^»^^^^^g COLORADO 



Program Director Jim Atkins 

Chief Engineer Sid Davidson 

KOSI-Denver-1954 

Freq.: 1430 Kc Power: 5 Kw. d.; 500 W. n. 

Owned-Oper By Armstrong Bcstg. Co. 

Address Box 98 

Tel.: EM 6-2695 Independent 

Station Representative . . . .Daren F. McGavren 

Exec. V.P W. L. Armstrong 

Station Mgr Vernon Wickre 

Chief Engineer David F. White 

KTLN-Denver-1948 

Frequency: 1280 Kc Power: 5 Kw. 

Owned-Operated By Radio-Denver, Inc. 

Address: 1160 East Colfax Ave. 

Tel.: AC 2-4811 Independent 

Representative John Blair 

Pres., Gen. Mgr Richard B. Wheeler 

Program Director Joe Finan 

Prom. Publicity Dir Kay Trott 

Chief Engineer Norman Peterson 

Owners of: KRIZ,' Phoenix. 

KDG0— Durango— 1958 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Basin Bcstg. Co., Inc. 

Address Box 3390 

Tel.: CHerry 7-1407 Independent 

President Robert Tobey 

General Manager Jimmie Gober 

Station Manager John Brazell 

Program Director . Wayne Moorehead 

Chief Engineer Henry Long 

KIUP-Durango-1935 

Freq.: 930 Kc Power: 5 Kw. d.. 1 Kw. n. 

Owned-Oper. By KIUP, Inc. 

Address P. O. Box 641 

Tel.: CHerry 7-4464 KBS 

Station Rep Torbet, Allen & Crane 

President, Sta. Mgr Ralph L. Atlass 

Asst. Manager R. E. O'Brien 

Commercial Mgr Al Gare 

Chief Engineer Frank Toomey 

KGMC-Englewood-1952 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned By MacLee Radio Corp. 

Address 3 W. Princeton 

Tel.: SU 1-4481 Independent 

Sta. Representative Weed 

Pres.. Gen. Mgr Robert B. Mc Williams 

Sta., Comm. Mgr Lee P. Mehlig 

Chief Engineer D. F. White 

KCOL-Ft. Collins— 1947 

Frequency: 1410 Kc Power: 1000 Watts 

Owned-Oper. By Northern Colo. Bcstg. Co. 

Address P. O. Box 574 

Tel.: HUnter 2-5991 ABC 

Representative Devney-O'Connell 

President Herb HolUster 

General Manager Ellis Atteberry 

Program Director Kent Miller 

Sales Promo. Mgr Terry Atteberry 



Publicity Dir Mona Atteberry 

Chief Engineer Joe Kilgore 

KZIX— Fort Collins— 1959 

Frequency: 600 Kc Power: 1000 Watts d. 

Owned By Horsetooth Bcstg. Co., Inc. 

Address Central Bldg. 

Tel.: HUnter 4-0466 Independent 

Station Rep Avery Knodel 

President Les Ware 

General Manager Norb Miessler 

Commercial Mgr Don Gill 

Program Dir Johnny Canton 

Chief Engineer Don Hobelman 

Owners of: KXPW, Union; KOKO, Warrensburg; 
KYRO, Potosi, Mo. 

KFTM— Fort Morgan— 1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Morgan County Bcstg. Co. 

Address Highway 6 & 34 

Tel.: UN 7-5674 KBS 

Station Representative Keystone 

President Robert M. Dolph 

Gen. Station Manager Mason Dixon 

Commercial Manager Phylis Lovejoy 

Prog. Dir., Chief Eng Kent Roberts 

KG LM— Glenwood Spgs.— 1950 

Frequency: 980 Kc Power: 1000 Watts, d. 

Owned-Oper. By KGLN, Inc. 

Address P. O. Box C 

Tel.: WH 5-6501 MBS 

Representative Holman 

President Rex Howell 

Gen. Mgr Jerry Fitch 

Program Director Marcie Fitch 

Chief Engineer Stan Delahoyde 

KXXI-Golden-1957 

Frequency: 1250 Kc Power 1000 Wts. 

Owned By Golden Radio Inc. 

Address 5801 W. 38th Ave., Denver 

Tel.: GEnesse 3-6843 Independent 

President N. Johnson 

KEXO— Grand Junction— 1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By . . Voice of Western Colo., Inc. 

Address 2508 North Ave. 

Tel.: CH 3-1230 ABC-MBS 

Representative Harlan Oaken 

President D. Spencer Grow 

Vice Pres., Gen. Manager Abbott Tessman 

Comm., Program Dir Bob Collins 

Sales Promo. Mgr Al Schultz 

Chief Engineer Jim Eicher 

KR EX— Grand Junction— 1926 

Freq.: 920 Kc Power: 5 Kw.. d.; 500 W. n. 

Owned-Oper. By Western Slope Bcstg. Co. 

Business-Studio Address Box 30 

Tel.: CHapel 2-5000 CBS 

Representative Hal Holman 

Pres., Gen. Mgr Rex Howell 

V.P., Station Mgr Robert McMahon 

Program Director .Ted Ford 

Chief Engineer James Meyer 



327 



COLORADO ^4^^s>©@^!@®«3»©@*e^*©©©««*««®^«@@*®e**^««^®©«=^»e« 



KSTR— Grand Junction— 1957 

Frequency: 620 Kc Power: 5 Kw., d. 

Owned Mountain States Bcstg. Carp. 

Address Box 1110 

Tel.: CH 3-1722 Independent 

Representative W. S. Grant 

President, Gen. Mgr E. Anson Thomas 

Commercial Mgr Gordon Morehouse 

Station Mgr Jack B. Lewis 

Program Dir June Lee 

Sales Promo. Mgr Jim Schaeff er 

Publicity Dir George Walton 

Chief Engineer Norm Price 

KFKA-Greeley-1921 

Frequency: 1310 Kc Power: 1000 Watts 

Owned-Oper. By Mid-Western Radio Corp. 

Business-Studio Address 620 — 8th Ave. 

Tel.: ELgin 2-4421 Independent 

Newspaper Affil. . . . Record-Spockman, Denver 

Representative Hal Holman 

President H. E. Green 

Gen. Station Manager Ralph H. Green 

Comm. Mgr Virginia Sears 

Chief Engineer Harry Brewer 

KYOU-Greeley-1948 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Meroco Bcstg. Co. 

Address 2424 Sixth Ave. 

Tel.: ELgin 2-0262 ABC-KBS 

Pres., Gen. Manager Ellwood Meyer 

Commercial Manager George Drew 

Chief Eng Roland Reed 

KBZZ— La Junta— 1937 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Grady F. Maples 

Address Box 485 

Tel.: DUdley 4-2541 ABC-KBS-MBS 

Representative Indie Sales 

Station Manager Reed Harris 

Program Director John Doenges 

Chief Engineer Donald W. Maples 

KLAK-Lakewood-1955 

Frequency: 1800 Kc Power: 1000 Watts 

Owned-Oper Lakewood Bcstg Service, Inc. 

Address 1315 Oak St. 

Tel.: BE 7-5525 Independent 

Representative Oakes 

Pres., Gen., Sta. Mgr Maurice J. DaVolt 

Business Manager .Julia W. DaVolt 

Program Director Edythe G. Walker 

Chief Engineer C. Pinkley 

KLMR-Lamar-1948 

Freq.: 920 Kc. . .Power: 1000 W. d., 500 W. n. 

Owned-Oper. By SE Colorado Bcstg. Co. 

Address P. O. Box 632 

Tel.: 804 MBS-ABC 

Representative Continental 

President Ralph Eaton 

Gen., Sta. Mgr Dennis Behan 

Pub., Prog. Director William Adams 

Chief Engineer Jack Connolly 



KM OR— Littleton— 1957 

Frequency: 1510 Kc Power: 1000 Watts 

Owned By M-O-R Bcstg. 

Address 140 Woodlawn Center 

Tel.: PYramid 4-4211 Independent 

Pres., Gen. Mgr Bob Martin 

Commercial, Promo. Mgr Hal Taft 

Program Dir Bob Rubin 

Chief Engineer Ray Doane 

K L N 0— Longmont— 1949 

Frequency: 1050 Kc Power: 250 Watts d. 

Owned By Radio Longmont, Inc. 

Address Box 799 

Tel.: PRospect 6-2323 Independent 

Station Representative Continental 

President Judson Rosebush 

Gen. Station Manager William G. Stewart 

Program, Comm. Manager Lila Stewart 

Sales Prom. Manager Bill Stewart 

Publicity Director Jim Stritchko 

Chief Engineer Gene Baldwin 

KLOV-Loveland-1955 

Frequency: 1570 Kc Power: 250 Watts 

Owned-Oper. By Regional Bcstg. Corp. 

Address 308 East 5th 

Tel.: NO 7-1570 KBS 

President William R. Vogel 

General Mgr W. O. Corrick 

Program Dir Lowell C. Oliver 

Chief Engineer Richard J. Brown 

Owners of: WMMT, McMinnville, Tenn.; WGNS, 
Murfreesboro, Tenn. 

K C M S— Maniiou Spring— 1953 

Frequency: 1490 Kc Power: 100 Watts 

Owned By Garden of Gods Bcstg. Co. 

Address 68 Minnehaha Ave. 

Tel.: MUlberry 5-5776. Independent 

Pres., Chief Eng CM. Edmonds 

General, Comm. Mgr Mrs. C. M. Edmonds 

Sales Promo. Mgr Harold Ingersol 

KSLV-MonteVisia-1954 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Colorado Radio Corp. 

Business Address 109 Adams St. 

Tel.: ULster 2-3581 . KBS 

Station Rep O'Connell 

President George O. Cory 

General, Sta. Mgr Darrell Leach 

Commercial Mgr Roy Coatis 

Program, Chief Eng David Kirst 

Sales Promo. Mgr Bob Chapin 

Publicity Dir Eleanor McLaren 

KUBC-Montrose-1947 

Freq.: 580 Kc Power: 5 Kw. d.; 1 Kw. n. 

Owned-Operated By . . Uncompaghre Bcstg. Co. 

Business-Studio Address P. O. Box 279 

Tel.: CHerry 9-4546 KBS 

Station Mgr E. De Julio 

KAPI-Pueblo-1958 

Frequency: 690 Kc Power: 250 Watts d. 



328 



^^^^^^^^^^^^^^^^^^^^^»^^^^^^^^$^^^ COLORADO-CONNECTICUT 

K A VI— Rocky Ford— 1956 

Frequency: 1320 Kc Power: 1000 Watts d. 

Owned By Ridner Bcstg. Co. 

Address P. O. Box 632 

Tel.: 254-7427 KBS 

Sta. Representatives Pearson; McGuire 

General Mgr. . -. Edward J. Patrick 

Station Manager Lloyd A. Ridner 

Commercial Manager John Allsbury 

Program Director Don Terry 

Chief Engineer James Smith 

KVRH-Salida-1948 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Wm. J. Murphy 

Address P. O. Box 166 

Tel.: KEystone 9-2575 Independent 

General Manager Wm. J. Murphy 

KGEK-Sterling-1925 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By KGEK. Inc. 

Address Fleming Road 

Tel.: LA 2-1607 KBS 

President . Al Ross 

Station Mgr Al Casey 

KOLR-Sierling-1955 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By , .Sterling Broadcasting Corp. 

Address 217 N. Front St. 

Tel.: LA 2-1740 ABC-MBS 

Representative Hal Holman 

President Kerm Kath 

General Mgr Bob Kath 

Program Dir Al Anderson 

Chief Engineer Glenn Kipple 

KCRT-Trinidad-1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By KCRT, Inc. 

Address 100 Fisher Drive; Box 772 

Tel.: VI 6-3212 MBS, KBS 

Representative Indie Sales 

Pres., Gen. Mgr., Ch. Eng E. M. Cooper 

Sales Promotion Mgr Mrs. Francis Hayes 

Program Director Pete Deluca 

KFLJ— Walsenburg— 1957 

Frequency: 1380 Kc Power: 1 Kw., d. 

Owned By Floyd Jeter 

Address Box 593 

Tel.: Ill Independent 

President. Ch. Eng Floyd Jeter 

Prog. Dir Lee Jeter 



Owned By Centennial Radio Corp. 

Address 2829 Lowell 

Tel: Lincoln 5-2884 Independent 

President, Gen. Mgr Ray J. Williams 

Commercial Mgr Del Kinkle 

Chief Engineer D. Redingshaf er 

KCSJ-Pueblo-1947 

Frequency: 590 Kc Power: 1000 Watts 

Owned-Oper. By Star Bcstg. Co. 

Address 2226 TV Lane 

Tel.: LI 4-5782 Independent 

Representative Meeker Co. 

Station Mgr Cliff Hendrix 

Comm. Mgr Howard Myers 

Chief Engineer Kenneth Renfrow 

KDZA-Pueblo-1947 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Pueblo Radio Co. 

Address 3011 Elizabeth 

Tel.: LI 4-5646 KBS 

Representative Keystone 

Pres., Gen. Mgr.. Chief Eng D. B. Crouch 

Comm, Prog. Dir William H. Beck 

KFEL-Pueblo-1956 

Frequency: 970 Kc Power: 1000 Watts 

Owned KFEL, Inc. 

Address 4411 Goodnight Ave. 

Tel.: LI 2-6884 Independent 

Representative Continental 

Owner, Mgr Frank Donald Hall 

Chief Eng., Asst. Mgr John T. Roscoe 

Sales Mgr J. M. Johns 

KGHF-Pueblo-1928 

Frequency: 1350 Kc... Power: 5000 d.; 1000 n. 

Owned By KGHF, Inc. 

Address Box 293 

Tel.: LI 2-5570 ABC 

Sta. Rep Gill-Perna, Inc. 

President. Gen. Mgr Robert D. Ellis 

Program Director Bob Mahaff ey 

Chief Engineer Tony Mejia 

KTUX-Pueblo-1959 

Frequency: 1480 Kc Power: 1000 Watts 

Owned By ... . Steel City Broadcasting Co., Inc. 

Address 4211 Elizabeth St. 

Tel.: Lincoln 4-9586 Independent 

Pres., Gen. Manager A. S. Perry 

Program, Pub. Director Martin F. Mendine 

Chief Engineer James Roper 




WADS— Ansonia— 1956 

Freq.: 690 Kc Power: 500 Watti d. 

Owned By Valley Broadcasting Co. 

Address 290 Main St. 



Tel.: RE 5-4606 MBS 

Station Rep. Walker-Rawalt 

Pres.. Gen., Sta. Mgr Sydney E. Byrnes 

Commercial Mgr Wes Hobby 

Chief Engineer Angelo Gruttadauria 

(WTIC Ad on Page 330) 



329 



QUALITY BROADCASTING 

SELLS 

RICH, RICH 

SOUTHERN 

NEW ENGLAND 



W-'i "■'. Pi ii ?■! if ■ :i : V : iPiH: P f/i': S^ipi P 

;■■:■.:■ :':■"■' : ■ ■■■ : -P-PPP-PPP"-'- 



S STATE CAPITOL IN HARTFORD. 
DESIGNED IN 187! BY RICHARD MARSHALL UPJOHN. A FEW RODS AWAY, THE CORNING 
MEMORIAL FOUNTAIN REFLECTS QUALITY IN SCULPTURE. 

IN RICH, RICH SOUTHERN NEW ENGLAND, QUALITY IN BROADCASTING HAS BEEN THE HALLMARK 
OF WTIC RADIO FOR THREE AND ONE-HALF DECADES. 



WTIC 50,000 watts 



BY THE HENRY I 



HARTFORD, CONN 



COMPANY 



»^e«*«s«^^e®@***e«e**^@®^^©«©®®®®@®««««e^@@«CONNEC77CUT 



WICC— Bridgeport— 1926 

Freq.: 600 Kc Power: 1 Kw. d.. 500 W. n. 

Owned-Oper. By Conn.-N. Y. Broadcasters 

Address 2190 Post Rd., Fairfield, Conn. 

Tel.: CL 6-046 1..N.Y. CI 5-0668. .Independent 

Representative Adam Young 

President, Gen. Mgr Kenneth M. Cooper 

V.P., Business Mgr John E. Metts 

Sales, Sta. Mgr Ray Colonari 

Program Director Frank Delfino 

Owners of: WICC-TV. 

WNAB-Bridgepori-1941 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WNAB. Inc. 

Business-Studio Address 991 Broad St. 

Tel.: FO 6-1803 ABC 

President Harold Thomas 

General, Comm. Mgr John Ellinger 

WBIS— Bristol— 1948 

Frequency: 1440 Kc Power: 500 Watts, d. 

Owned-Oper. By The Bristol Bcstg. Corp. 

Business-Studio Address 183 Main St. 

Tel.: LU 3-9265 Independent 

Station Rep Masla Assoc. 

President Eric Hatch 

General Manager Richard C. Kilbourn 

WLAD-Danbury-1947 

Frequency: 800 Kc Power: 250 Watts <L 

Owned-Operated By Berkshire Bcstg. Corp. 

Business-Studio Address 207 Main St. 

Tel.: PI 8-3565 Independent 

Station Reps. Devney O'Connell; Foster & Creed 

President John P. Previdi 

Gen., Comm. Mgr Sol Robinson 

WSUR-Groion-1958 

Frequency: 980 Kc Power: 1000 Watts 

Owned By Radio WSUB 

Business Address 119 Bridge St. 

Tel.: Hilltop 5-2494 Independent 

Representative Walker-Rawalt 

General Mgr Lawrence A. Reilly 

Commercial Manager Warren F. Haas 

Program, Ch. Eng Armand J. Bernard 

Owners of: WTXL, Springfield, Mass. 

WCCC-Hartford-1947 

Frequency: 1290 Kc Power: 500 Watts, d. 

Owned By Greater Hartford Bcstg. Co. Inc. 

Address Hotel Bond 

Tel.: JA 5-6648 Independent 

Sta. Reps Gill-Perna; Foster & Creed 

President William M. Savltt 

Comm. Sta. Mgr Everett H. Seltzer 

Program Dir Burt La Coe 

Sales Promo. Mgr Ralph H. Klein 

Chief Engineer Edward S. Kozaryn 

WTIC-Hariford-1925 

Frequency: 1080 Kc Power: 50,000 Watts 

Owned-Oper. By Travelers Bcstg. Service 

Business-Studio Address 28 Grove St. 



Tel.: JA 5-0801 NBC 

Representative Christal 

President Paul W. Morency 

V.P., Gen. Mgr Walter C. Johnson 

V.P., Program Director Bernard Mullina 

Vice President, Sales Robert S. Tyrol 

Promotion Mgr..,. Eugene J. Muriaty 

Publicity Director Paul E. Lucas 

Dir. of Engineering Harold A. Dorschug 

Plant Mgr., Ch. Eng Herman D. Taylor 

WDRC-Hartford-1922 

Frequency: 1360 Kc Power: 5000 Watts 

Owned-Oper. By . . Buckley-Jaeger Bcstg. Corp. 

Address Box 151, Blue Hills Sta. 

Tel.: CH 2-7751 Independent 

Station Reps Peters, Griffin & Woodward 

Gen. Manager William Crawford 

WPOP-Hariford-1956 

Frequency: 1410 Kc Power: 5,000 Watts 

Owned Tele-Broadcasters of Conn., Inc. 

Business-Studio Address 410 Asylum St. 

Tel.: JA 7-9131 Independent 

Representative Adam Young 

President, Gen. Mgr H. Scott Kilgore 

Station Mgr Philip A. Zoppi 

Owners of: KUDL, Kansas City, Mo.; KALI, Los 
Angeles; KOFY, San Francisco. 

WINF-Manchesier-1958 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Manchester Broadcasting Co. 



HARTFORD'S 
FIRST 

MUSIC and 
NEWS* 
STATION . . . 

w c c c 



AM 



FM 



Hartford, Connecticut 

The Savin Stations 

* Radio Press Infernational 

* New York Times-QXR Network Affiliate 



331 



CONNECTICUT i&2®®&&&&®&&^&®®®®&&®®®&&®&®&z®&®®&$®&&z&&®®&& 



Address 376 R. West Middleturn Pike 

Tel.: Mitchell 3-2491 MBS 

Station Representative Walker-Rawalt 

Owner, Gen. Manager John Deme 

Program Director T. R. Safford 

WMMW-Meriden-1947 

Frequency: 1470 Kc Power: 1000 Watts, d. 

Owned Silver City Crystal Company 

Address 99 Colony St. 

Tel.: BE 5-5747 Independent 

General Manager G. A. Kruttschnitt 

Commercial Manager R. Heustis 

WCNX-Middletown-1948 

Frequency: 1150 Kc Power: 500 Watts 

Owned-Oper. By Middlesex Bcstg. Co. 

Address River Road 

Tel.: Diamond 7-2565 Independent 

Sta. Reps Devney O'Connell; Nona Kirby 

Managing Dirs R. J., W. J. O'Brien 

Station Mgr., Prog. Dir Bill Glynn 

WHAY-NewBriiain-1949 

Frequency: 910 Kc Power: 5000 Watts 

Owned-Operated By . . Central Conn. Bcstg. Co. 

Business Address 22 Grove Hill 

Tel.: BAldwin 3-2721 ABC 

Sta. Reps Forjoe; New Eng. Spot Sales 

President Patrick Goode 

General Mgr Aldo DeDominicis 

Station Comm. Mgr Edward C. Obrist 

Sales Prom. Manager John Dyno 

WKNB— NewBriiain-1946 

Frequency: 840 Kc Power: 1000 Watts d. 

Owned By Beacon Broadcasting Co. 

Address 1422 New Britain Ave. 

Tel.: AD 6-1277 Independent 

Stations Reps Hollingbery; Eckels 

President Sheldon Smerling 

General Manager Bruno M. Kern 

Comm. Manager William F. Schnaudt 

Station Manager Norton Virgien 

WAVZ-New Haven-1947 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Operated By WAVZ Bcstg. Corp. 

Business-Studio Address 152 Temple St. 

Tel.: SP 7-4761 Independent 

Representative .... Hollingbery, Kettell Carter 

Pres., Gen. Mgr Daniel W. Kops 

V.P.. Comm. Mgr Richard J. Monahan 

V.P. & Sta. Mgr Marvin B. Rosenblatt 

Program Director George T. Phillips 

Sales Prom., Pub. Director S. L. Barstein 

Chief Engineer Frederick Brill 

WELI-New Haven-1935 

Frequency: 960 Kc Power: 5 Kw. 

Owned By Conn. Radio Foundation, Inc. 

Business-Studio Address 221 Orange St. 

Tel.: UN 5-1133 Independent 

Sta. Representative H. R. Reps. 

Pres., Sta., Gen. Mgr Richard W. Davis 

WDEE-NewHaven-1960 

Frequency: 1220 Kc Power: 1000 Watts d. 



Owned By Southern New Eng. Bcstg. Corp. 

Address. .473 Denslow Hill Rd., Hamden, Conn. 

Tel.: AT 8-3561 Independent 

Station Rep Forjoe 

President, Gen. Mgr Vincent Delaurentis 

Commercial Mgr William Tilow 

WNHC-NewHaven-1944 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By ... . Triangle Publications, Inc. 

Address 135 College St 

Tel.: SPruce 7-3611 ABC 

Representative McGavren 

V.P. Radio-TV Div Roger W. Clipp 

General Mgr. Richard L. Chalmers 

Commercial Mgr James U. Sweeney, Jr. 

Chief Engineer Howard W. Wessenberg 

Owners of : WFIL - AM - FM - TV, Philadelphia ; 
WNBF-AM-FM-TV, Binghamton, N. Y.; WFBG- 
AM-TV, Altoona, Pa.; WNHC-FM-TV, New Ha- 
ven, Conn.; WLYN-TV, Lebanon, Pa.; KFRE- 
AM-FM-TV, Fresno, Calif. 

WNLC-NewLondon-1936 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By. .The Thames Bcstg. Corp. 
Business-Studio Address 281 State St. 

Tel.: Gibson 2-5328 Independent 

Station Reps Masla & Co.; Kettell-Carter 

Pres., Gen. Manager .Gerald J. Morey 

Prom., Comm. Mgr Edwin H. Schweitzer 

WNLK-Norwalk-1948 

Frequency: 1350 Kc Power: 500 Watts 

WAVZ . ..by 

all standards . . . 
New Haven's BEST 



• Audience size and composition (Pulse 
& Hooper). 

• Sales to local and national advertisers. 

• Community awareness, participation 
and leadership. 

• Broadcast industry leadership and 
recognition. 

• Cooperation of staff and management. 

Celebrating our ll+th Anniversary 

Represented in New England by 
KETTEL-CARTER 

Represented nationally by 
GEORGE P. HOLLINGBERY CO. 



332 



d^^^^^^^^^$^^^^^^^^^^$^^^^^$^^^^^^^^^^^^^^^^2 CONNECTICUT 



Owned-Operated By.Norwalk Bcstg. Co., Inc. 

Address 11 Wall St. 

Tel.: TE 8-5566 . Independent 

Pres., Gen. Mgr. James Stolcz 

Program Director Richard Bounerba 

Chief Engineer Clarence Burnham 

WICH-Norwich-1946 

Freq: 1310 Kc Power: 1 Kw. 

Owned-Oper. By Eastern Conn. Bcstg. Co. 

Business-Studio Address Cuprak Rd. 

Tel.: TU 7-1613 Independent 

Reps Everett-McKinney; Foster-Creed 

President Donald Lasser 

General, Station Mgr Richard Reed 

Commercial Manager John A. Mac A die 

Sales Prom,, Pub. Director Edward Adler 

Program Dir Thomas Phelan 

Chief Engineer Alexander Dubenetsky 

WLIS-Old Saybrook-1956 

Frequency: 1420 Kc Power: 500 Watts 

Owned Long Island Sound Radio Corp. 

Address Conn. Turnpike 

Tel.: EV 8-3546 MBS 

Sta. Representative Hopswell 

Pres., Gen. Mgr Joseph P. Trantino 

Commercial Mgr Alex Pernal 

Station Mgr Vivian N. Trantino 

Chief Engineer James Thorpey 

WINY— Putnam— 1953 

Frequency: 1350 Kc Power: 1 Kw. 



wwco 

* PULSE RATED #1 

BY THE WIDEST MARGIN EVER! 

More Aduli Listeners Than Any 
Other Waterbury Station! 

WWCO— 22 Quarter Hour "Firsts" 

Sta. A — 2 Quarter Hour "Firsts" 
Sta. B— NO Quarter Hour "Firsts" 

WWCO — Average Rating — 
7 A.M.-7 P.M. — 6.7 

WWCO 

1240 Non-Directional 
Waterbury Connecticut 

Representative: Radio-TV Reps, Inc. 

* Pulse September 1960 



Owned By Winny Bcstg. Co. 

Address 15 Grove St. 

Tel.: WA 8-2721-2 MBS 

President H. C. Rice 

Gen. Mgr R. C. Rice 

WSTC— Stamford— 1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By W. Conn. Bcstg. Co. 

Business-Studio Address. . . 270 Atlantic St. 

Tel.: DA 4-7575 ABC 

Newspaper Affiliation Stamford Advocate 

Station Rep EveretUMcKinney 

President Kingsley Gillespie 

Gen. Manager Julian Schwartz 

Chief Engineer Lisle Dorrian 

WBZY-Torringion-1948 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned By Pioneer States Bcstrs., Inc. 

Business-Studio Address 127 Main St. 

Tel.: HU 9-4173 Independent 

Station Rep Breen & Ward 

President, Gen. Mgr Bernard J. Zucker 

Program Director R. Paul Hallett 

Chief Engineer James M. Dunlap 

WTO R— Torrington— 1948 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Torrington Bcstg. Co., Inc. 

Business-Studio Address 93 Perkins St. 

TeL: HU 9-4181 MBS 

Station Reps Walker-Rawalt; Masla 

Pres., Gen. Mgr Edmund W. Waller 

Sta., Comm. Mgr Alfred G. Eyre 

Program Director Ed Harrigan 

Chief Engineer .Don Freeman 

WATR-Waterbury-1934 

Freq.: 1320 Kc Power: 5 Kw., d., 1 Kw., n. 

Owned-Oper. By WATR. Inc. 

Business-Studio Address 440 Meadow St. 

Tel.: PL 5-1121 ABC 

Sta. Representative Masla 

Gen.. Sta. Mgr Sam R. Elman 

Chief Engineer Andrew Toross 

WWCO-Waierbury-1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper WWCO, Inc. 

Business-Studio Address 65 Bank St. 

Tel.: PLaza 4-5141 MBS 

Representative Radio TV Rep. 

President Herbert Bloomberg 

Vice President Ruth R. Goodard 

Program Director Norm White 

Chief Engineer B. McCormick 

WBRY— Waterbury— 1932 

Frequency: 1590 Kc Power: 5000 Watts 

Owned-Oper. By WBRY Bcstg. Corp. 



333 



CONNECTICUT-DELAWARE 

Address 136 Grand St. 

Tel.: PL 3-1125 CBS 

Sta. Reps Devney-O'Connell; Foster-Creed 

President Michael Gourd 

Gen. Station Manager Robert S. Holczer 

Commercial Manager Alton Lenoce 

Program Director John Engel 

Sales Prom. Mgr Murray L. Grossman 

Publicity Director Joseph Mulhall Jr. 

Chief Engineer John Tomasiewicz 

WMMM-Westport-1959 

Frequency: 1260 Kc Power: 1000 Watts 

Owned By Westport Bcstg. Co. 

Business Address 163 Main St. 



Tel.: CApital 7-5133 Independent 

President, Gen. Mgr .Sidney J. Flamm 

Station Mgr., Prog. Dir Bob Roberts 

Comm. Manager John Newhouse 

Sales Promotion Mgr Caroline Taylor 

Chief Engineer James M. Orre 

WILI-Willimaniic-1957 

Frequency: 1400 Kc Power: 250 Watts 

Owned By "Willie" Corp. 

Address Route 6, Airport Road 

Tel.: HA 3-1621 Independent 

Station Representative Bob Dore 

Pres., Gen. Manager Herbert C. Rice 

Comm. Manager Robert C. Rice 

Chief Engineer C. E. O'Neil 




Pop.: 452,000 
Families: 133,000 



Delaware 



Radio Homes: 128,000 
AM Stas. in State: 9 



WDOV-Dover-1948 

Frequency: 1410 Kc Power: 1000 Watts 

Owned Dover Bcstg. Co. 

Address Denny's Road 

Tel.: REdfield 4-5816 MBS 

Station Representative Breen & Ward 

President Henry Rau 

Station. Comm. Mgr William S. Cook 

Program Director Edward Miller 

Chief Engineer Lloyd Smith 

Owners of: WOL, Washington, D. C; WARK, 
Hagerstown; WNAV, Annapolis. 

WKEN-Dover-1957 

Frequency: 1600 Kc Power: 500 Watts, d. 

Owned Coastal Carolina Bcstrs. 

Address Treadway Inn 

Tel.: RE 4-5797 ABC 

Sta. Representative Grant Webb 

President J. Olin Tice, Jr. 

Station Manager John Masters 

Commercial Manager Charles Sullivan 

Chief Engineer Jim Gentry 

Owners of: WKTC, Charlotte; WMYB, Myrtle 
Beach; WCAY, Columbia. 

WJWL-Georgetown-1951 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Operated By Scott Bcstg. 

Address DuPont Highway 

Tel.: Georgetown 2567 Independent 

Sta. Representative Grant 

President Herbert Scott 

General Manager Charles R. Maillet 

Chief Engineer Edward Marzoa 

WKSB-Milford-1953 

Frequency: 930 Kc Power: 500 Watts 

Owned-Oper. By Kent-Sussex Bcstg. Co. 

Address Box 444 

Tel.: 8881 Independent 



Gen., Comm., Prom. Mgr H. M. Griffith, Jr. 

Ch. Eng., Oper Mgr C. V. Lundstedt 

Prog. Dir Borden E. Smith 

WSUX-Seaford-1955 

Frequency: 1280 Kc Power: 1000 Watts 

Owner-Oper. By E. & W. C. Evans 

Address Dual Hwy. 13 

Tel.: NAtional 7-7933 Independent 

Pres., Gen. Mgr Elizabeth Evans 

WAMS-Wilminglon-1947 

Frequency: 1380 Kc. Power: 5 Kw. d., 1 Kw. n. 

Owned Rollins Broadcasting Co. 

Address Box 2167 

Tel.: OL 4-8881 Independent 

Station Representative Eastman 

President O. Wayne Rollins 

General Manager R. Randall Rollins 

Commercial Manager Robert Fishman 

Program Director Pat Patterson 

Chief Engineer Fitzgerald McDaniel 

Owners of: WCHS-AM-TV, Charleston; WGEE, In- 
dianapolis; WEAR -TV, Mobile; WPTZ-TV; 
Plattsburgh. 

WDEL-Wilmington-1922 

Frequency: 1150 Kc Power: 5000 Watts 

Owned-Oper. By Delmarva Bcstg. Co., Inc. 

Business-Studio Address 10th & King Sts. 

Tel.: OL 8-7268 NBC 

Representative Meeker Co. 

Station Executive Clair R. McCollough 

Station Manager Harvey C. Smith 

Gen. Sales Mgr J. Robert Gulick 

Technical Director J. E. Mathiot 

Owners of: WGAL, AM-TV, Lancaster, Pa.; 

WOTK, York, Pa.; WKBO, Harrisburg, Pa.; 

WEST, Easton, Pa.; WRAK, Williamsport, Pa. 

WILM— Wilmington— 1922 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Delaware Bcstg. Co. 



334 



*z®$®&&z®®®&zq&&®®®&z&®g&&&z&®&& DELAWARE-DIST. OF COLUMBIA 



Business-Studio Addreis 920 King St. 

Tel.: OL 4-7771 MBS 

Representative Boiling Co. 

President. Gen. Mgr Ewing B. Hawkins 

Chief Engineer Eugene Szymanski 

WTUX-Wilmington-1947 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Oper. By Port Frere Bcstg. Co.. Inc. 



Address 1400 Market St. 

Tel.: OL 5-8821 Independent 

Representative Walker-Rawalt 

Pres., Gen. Mgr Gordon K. Macintosh 

V. P., Comm. Mgr William S. Ewing 

Sales Prom. Mgr Henry Cook 

Program Director Donald Mathewson 

Publicity Director Bill Pheiifer 

Chief Engineer Ed Kennedy 




754,000 
Families: 219,000 



Dist Of Columbia 



Radio Homes: 212,500 g 
AM Stas.: 10 



WGMS— Washington, D. C— 1947 

Frequency: 570 Kc. .Power: 5 Kw. d., 1 Kw. n. 

Owned By RKO General, Inc. 

Address Hotel Harrington 

Tel: Executive 3-8676 Independent 

Representative Avery-Knodel 

President Thomas F. O'Neil 

Sales Manager Perry S. Ury 

Program Director Chas. D. Wood 

Dir. of Adv. & Pub Elizabeth Parrish 

WMAL— Washington, D. C. 
1925 

Freq.: 630 Kc Power: 5,000 Watts 

Owned Evening Star Bcstg. Co., Inc. 

Address 4461 Connecticut Ave., N.W. 

Tel.: KE 7-1100 ABC 

Newspaper Affiliation The Evening Star 

Representative H-R 

President lohn W. Thompson, Jr. 

General Mamager Fred S. Houwink 

Radio Manager Andrew M. Ockershausen 

Opera. Manager Howard E. Williams Jr. 

Publicity Director Richard Eury 

Chief Engineer Allan Powley 

Owners of: WMAL-FM-TV ; WSVA-AM-TV-FM, 

Harrisonburg, Va. 

WOL-Washingion, D. C— 1924 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Washington Bcstg. Co. 

Address 2000 P. St., N.W. 

Tel.: HObart 2-3900 MBS 

Station Representative Breen-Ward 

Pres., Gen. Mgr Henry Rau 

Commercial Manager Stan Barclay 

Business Manager Patrick H. Kelly 

Chief Engineer Lloyd Smith 

Owners of: WDOV, Dover, Del.; WNAV, Annapolis, 
Md. 

W00K-Washingion,D. C. 
1940 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By United Bcstg. Co. 

Address 8th & I Sts.. N.W. 

Tel.: RE 7-8000 Independent 

Station Reps United Bcstg.; Wittig 

President Richard Eaton 



V.P. & Gen. Mgr John A. Panagos 

Program Director Cliff Holland 

Ch&ef Engineer Ernest E. Stephens 

WPGC-Washington,D.C. 
1954 

Frequency: 1580 Kc. . .Power: 10,000 Watts d. 

Owned-Operated By WPGC, Inc. 

Business Address 4421 Southern Ave., SE 

Tel.: JOrdan 8-6677 Independent 

Station Representative Dore 

President M. E. Richmond 

Gen., Comm. Manager Robert Howard 

Program Director Dean Griffith 

Chief Engineer George R. Sanner 

WQ MB— Washington, D.C. 
1947 

Frequency: 1050 Kc Power: 1,000 Watts 

Owned By Connie B. Gay Bcstg. Corp. 

Address 4000 Albermarle St. N. W. 

Tel: EMerson 3-8110 Independent 

President Connie B. Gay 

General Manager Ed Winton 

Station Manager Ted Dorf 

Program Director Don Tucker 

Publicity Director Geraldine Tower 

Chief Engineer Jim Petty 

Owners of WFTC, Kinston; WTCR, Ashland; 
WGAY-FM, Washington. 

WBC-Washington, D. C— 1923 

Frequency: 980 Kc Power: 5000 Watts 

Owned-Operated By National Bcstg. Co. 

Address 4001 Nebraska Ave.. NW 

Tel.: EM 2-4000 NBC 

Sta. Representative NBC Spot Sales 

President (NBC) Robert Kintner 

V. P., General Mgr Joseph Goodf ellow 

Sta. Sales Mgr Harry A. Karr Jr. 

Prog. Mgr William Grayson 

Publicity Dir Charlotte Walch 

Chief Engineer John Rogers 

Owners of: WNBC-AM-TV-FM, N. Y.; WRCV- 
AM-TV, Phila.: WRC-TV-FM; WMAQ-FM, Chi- 
cago; KNBC-FM, San Francisco: WAMP, Pitts- 
burgh; WNBQ, Chicago; KRCA, Los Angeles; 
WFMP, Pittsburgh. 

WTOP-Washington, D. C. 
1932 

Frequency: 1500 Kc Power: 50.000 Watts 



335 



DIST. OF C0LUMBIA-FL0RIDAz^&&&z&2®&®®^&&®&&z®&z®^&z&&&z& 



Owned-Oper Washington Post Best. Div. 

Address Broadcast House 

Tel.: EM 2-9300 CBS 

Representative CBS Radio Spot Sales 

Pres., Best. Div John S. Hayes 

General Manager Lloyd Dennis, Jr. 

Comm. Mgr R. W. Schellenberg 

Sales Prom. Manager Charles Crawford 

Program Director Patricia A. Searight 

Chief Engineer Granville Klink 

WU ST— Washington, D. C. 
1947 

Frequency: 1120 Kc Power: 250 Watts 

Owned-Operated By Atlantic Bcstg. Co. 

Address 1815 V St., N.W. 

TeL: HO 2-0011 • • • .Independent 

Representative Pearson 

President Milton Diener 



^d^^^^^S- 



Gen., Comm. Mgr Daniel Diener 

Program Mgr. Ben Gordon 

Comm. Prom. Mgr Perry Walders 

Chief Engineer Norman Woods 

WWDC-Washingion,D.C. 
1941 

Frequency: 1260 Kc Power: 5000 Watts 

Owned-Oper. By .WWDC. Inc. 

Business-Studio Address 1627 K St., N.W. 

Tel.: TU 2-7600 Independent 

Representative Blair 

Pres., Gen. Mot Ben Strouse 

Comm. Manager. Herman Paxil 

Program Director Ed Studney 

Sales Prom. MgT Jo Wilson 

Publicity Director Norman Reed 

Chief Engineer Ross H. Seville 

Owners of: WMBK, Jacksonville. 




Florida 



Pop.: 5,034,000 
Families: 1,537,500 

WAPG— Arcadia— 1956 

Frequency: 1480 Kc Power: 1000 Watts d. 

Owned Arcadia-Punta Gorda Bcstg. Co. 

Address Box 676 

Tel.: WA 8-6111 KBS 

President H. D. Ryals 

General Manager W. W. Benton 

Comm., Prog. Dir Bert G. Erickeon 

Chief Engineer Bill Lee 

WKTX— Atlantic Beach— 1958 

Frequency: 1600 Kc Power: 1000 Watts d. 

Owned Ocean Beach Bcstg. Co. 

Address 1611 Atlantic Blvd. 

Tel.: CH 6-3695 Independent 

President W. H. Adams, Jr. 

Gen. Mgr., Chief Eng Robert K. Lynch 

Program Dir Bernie Adams 

W T W B— Auburndale— 1956 

Frequency: 1570 Kc Power: 1 Kw.. d. 

Owned By L. M. Hughey 

Address P. O. Box 7 

Tel.: WOodlawn 7-1129 Independent 

President L. M. Hughey 

Gen. Mgr., Program Dir Richard Boyce 

Chief Engineer Fred N. Potter 

WAVP— Avon Park— 1957 

Frequency: 1390 Kc Power: 1 Kw., d. 

Owned By Mid-Florida Bcstrs., Inc. 

Address Kissimmee, Fla. 

President John Marshall 

General Manager Douglas L. Way 

Commercial Manager Geneva Clayton 

Program Director June Cooper 

Chief Engineer Jerald Brush 

Owners of: WKBX, Kissimmee 




WBAR-Bariow-1954 

Frequency: 1460 Kc Power: 1000 Watts d. 

Owned-Oper. By WBAR. Inc. 

Address Box 820 

Tel.: 533-4021 Independent 

Station Manager Morton C. Cook 

Chief Engineer J. A. Duncan 

WSWM-Belle Glade— 1947 

Frequency: 900 Kc. . . . . .Power: 1000 Watts a. 

Owned-Operated By Seminole Bcstg. Co. 

Address Belle Glade 

Tel.: WYman 6-2063 Independent 

Chrm. of Bd E. D. Rivers, Jr. 

President H. Ulmer 

General Manager Marvin Smith 

Program Director . . . Al Harris 

Chief Engineer C. S. Clemens 

WBRD-Bradenton-1957 

Frequency: 1420 Kc Power: 1 Kw. d. 

Owned Sunshine State Bcstg. Co., Inc. 

Address P. O. Box 1038 

Tel.: 6-2183 MBS 

Station Rep John E. Pearson Co. 

Pres., Gen. Mgr Robert R. Nelson 

Commercial Manager Hal Meyer 

Program Director B. F. Nelson 

Chief Engineer Richard Wetherbee 

WTRL-Bradenlon-1946 

Frequency: 1460 Kc Power: 250 Watts 

Owned By Fletcher-Mitchell Corp. 

Address Memorial Pier 

Tel.: 3-1490 Independent 

Station Representative Bob Dore Assn. 

President James I. Mitchell 

General Manager David W. Albright 

Comm. Mgr Ken McKendree 

Program Director Gordon Wyllie 



336 



&e^3^^^^^^^^^^^&^^&&^^&&&^&^^^$* FLORIDA 



Chief Engineer Marlen Hager 

Owners of: KCBC, Des Moines. 

WWJB-Brooksville-1958 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Brookville Bstg. Service 

Address 30 E. Liberty St. 

Tel.: BRookville 2020 KBS 

President. Gen. Mgr W. W. Johnson 

Station Mgr Charles Grant 

Chief Engineer Don Thompson 

WBGC-Chipley-1956 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Lee-San Corp. 

Address Drawer 430 

Tel.: ME 8-0234 Independent 

President, Gen. Mgr John Sanders 

Station, Prog. Mgr Mrs. Lee Sanders 

Chief Engineer Gerald McKechnie 

WAZE-Clearwater-1959 

Frequency: 860 Kc Power: 500 Watts 

Owned By. . . Radio Clearwater, Inc. 

Address 201 S. Ft. Harrison Ave. 

Tel.: 38 — 575 Independent 

President, Comm. Mgr Charles H. Adams 

Gen. Mgr., Ch. Eng Gene Allen Robinson 

Program Director Scott Dilworth 

Sales Prom. Mgr L. H. Falconnier 

Publicity Director Richard Whiting 

WTAH-Clearwater-1948 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Clearwater Radio, Inc. 

Business Address 200 Pierce Blvd. 

Tel.: 3-3084 Independent 

Pres., Gen. Mgr H. Dennison Parker 

Program Director Harry C. Lytie 

Chief Engineer Frank L. Reid 

WSUG-Clewiston-1959 

Frequency: 1050 Kc Power: 250 Watts 

Owned By: Clewiston Broadcasting Co. 

Address Box 265 

Tel.: Clewiston Independent 

Station Manager L. Chapman 

WEZY-Cocoa-1957 

Frequency: 1350 Kc. .Power: 500 Watts, d; 1 n. 

Owned By WEZY, Inc. 

Address 740 Clearlake Rd. 

Tel.: Newton 6-441 1 Independent 

Station Representatives. . . .Grant Webb; Ochs 

President Irving Braun 

General Manager Jay Schoof 

Program Director Richard Olson 

Chief Engineer John Shelton 

WKKO-Cocoa-1953 

Frequency: 860 Kc Power: 1 Kw. d. 

Owned By WKKO Radio, Inc. 

Address Box 1308 

Tel.: NE 6-2411 KBS 

Station Representative Dora Clayton 

President. Gen. Mgr Marvin Rothschild 

Comm. Manager Steve Armstrong 



Sta., Program Director Dale Wright 

Sales Prom. Mgr Stan Murhoff 

Publicity Director Stan Freed 

Chief Engineer Jack Heimberger 

WRKT— Cocoa— 1959 

Frequency: 1300 Kc Power: 500 Watts 

Owned By Mel Wheeler 

Address 425 W. Orange 

Tel.: SU 3-2416 Independent 

President Mel Wheeler 

General Manager Carl Collins 

Commercial Manager John Fox 

Program Director Rick Hutto 

Publicity Director Mack Stamps 

WVCG-CoralGables-1948 

Frequency: 1070 Kc Power: 1000 Watts d. 

Owned-Operated By Peninsular Bcstg. Corp. 

Business Address 377 Alhambra Circle 

Tel.: HI 8-7411 Independent 

Sta. Representative Broadcast Time Sales 

President, Sta. Mgr George W. Thorpe 

Commercial Manager Timothy J. Carney 

Program Director Barbara Binns 

Chief Engineer Thomas F. Middleton 

WCNU-Cresiview-1948 

Frequency: 1010 Xc Power: 1000 Watts 4. 

Owned-Operated By Gulf Shores Bcstg. Co. 

Address Box 518 

Tel.: MU 2-2330 KBS 

General Manager S. F. Townsend 

Chief Engineer James Whitaker 

WJSB-Cresiview-1954 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Operated By Crestview Bcstg. Co. 

Address Box 267 

Tel.: MU 2-3040 Independent 

Pres., Gen. Mgr Everett M. McCrary 

Commercial Manager Bob Lynn 

Program Director Cordel Whitlock 

Sales Prom. Mgr Al Robinson 

Publicity Dir Pat Miller 

Chief Engineer Russ White 

WG TO— Cypress Gardens 
1955 

Frequency: 540 Kc Power: 50,000 Watts 

Owned-Operated By KSTP, Inc. 

Address Box 123 

Tel.: CY 3-4103 Independent 

Sta. Representative Edward Petry & Co. 

President Stanley E. Hubbard 

Vice President Sales Marvin Rosene 

Comm., Station Manager Max Kimbrel 

Program Director Bill Gramer 

Sales Prom. Mgr., Pub. Dir Gary Miller 

Chief Engineer Dave Schick 

Owners of: KSTP-AM-TV, St. Paul; KOB-AM-TV, 
Albuquerque; 

WDCF-DadeCiiy-1954 

Frequency: 1350 Kc Power: 1 Kw. d. 

Owned Pasco Bcstg. Co. 



337 



FLORIDA i$®®®®&e®®®2®&&®e®&$®e®2&®®&2®&®&&&®$®&&&&&&&&&&&®&& 

W Z E P— DeFuniak Springs 
1959 

Frequency: 1460 Kc Power: 1 Kw. d. 

Owned-Oper. By Leonard Zepp 

Address Box 387 

Tel.: TW 4-7161 Independent 

President Ch. Eng Leonard S. Zepp 

WJBS-DeLand-1948 

Frequency: 1490 Kc Power: 250 Watts 

Owned WJBS, Inc. 

Address 220 E. Hubbard 

Tel.: RE 4-1725. . Independent 

General Mgr D. S. Phares 

WOOO-DeLand-1956 

Frequency: 1310 Kc Power: 5000 Watts 

Owned Trio Bcstg. Co., Inc. 

Address Conrad Bldg. 

Tel.: RE 4-3422 KBS 

Rep Charles Bernard 

Gen., Sta. Mgr Wally King 

Comm. Prom. Mgr Arthur Beckwith 

Chief Engineer Edwin Carson 

WDBF-Delray Beach-1954 

Frequency: 1420 Kc Power: 500 Watts d. 

Owned By WDBF Radio 

Address P.O. Box 2516 

Tel.: CR 8-2818 Independent 

President Ira Lee Eshelman 

General Manager O. R. Bellamy 

Program Director Murrel Blount 

Chief Engineer Don Hammond 

WMEG-EauGallie-1956 

Frequency: 920 Kc Power: 1000 Watts d. 

Owned Mel-Eau Broadcasting Corp. 

Address Box 98 

Tel.: AL 4-2282 ABC 

Pres., Gen. Mgr A. V. Catterton 

Asst. Mgr., Prog. Dir Victoria C. Martin 

Commercial Manager Thomas Cary 

Sales Prom., Opera. Dir.. Dean C. Wilson 

Chief Engineer Joseph Benonis 

WLCO-Eusiis— 1955 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Floyd W. Hess 

Address Drawer AX 

Owner, Gen. Mgr Floyd W. Hess 

Sales Prom. Mgr., Program Dir. . . Richard Smith 
Chief Engineer Wayne L. Moody 

WPAP— Fernandina Beach 
1955 

Frequency: 1570 Kc Power: 1000 Watts d. 

Owned D. T. Brannen 

Address Box 691 

Tel.: 3667 KBS 

General Manager C. R. Witt 



Address Box 1077 

Tel.: LO 7-3879 KBS 

President B. Boring 

WELE— Daytona Beach— 1957 

Frequency: 1590 Kc Power: 1 Kw. 

Owned Quality Bcsters. of Daytona, Inc. 

Address Box 1940 

Tel.: CL 2-8222 Independent 

Sta. Representative Gill-Perna 

President R. Kelvin Shivers 

Gen. Sta. Mgr Val Carter 

Publicity Director Claire Warren 

Chief Engineer George Nelson 

WMF J— Daytona Beach— 1935 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By WMFJ. Inc. 

Business Address Daytona Plaza Hotel 

Tel.: CL 2-6491 Independent 

Representative Jack Masla 

President John Creutz 

General Mgr., Chief Eng Jack Siegel 

Sta. Mgr., Publicity Mgr Dick Clark 

Commercial Mgr Jay Caldwell 

Program Director Myrna De Coudra 

Sales Prom. Mgr Jerry Norman 

W N D B— Daytona Beach— 1947 

Frequency: 1150 Kc Power: 1,000 Watts 

Owned-Operated By News-Journal Corp. 

Business-Studio Address 128 Orange Ave. 

TeL: CL 2-1511 ABC 

Newspaper Aff il M. Journal; E. News 

Sta. Representative Thomas F. Clark 

President Julius Davidson 

Gen., Sta. Mgr R. Y. Huffman 

Commercial Manager John Pitts 

Sales Prom. Mgr E. Russell Truex 

Prog. Dir Ken Lueck 

Publicity Dir M. E. Hagman 

Chief Engineer Stephen B. Searle 

WR0D— Daytona Beach— 1947 

Frequency: 1340 Kc Power: 250 Watts 

Owned Radio of Daytona, Inc. 

Business Address Box 991 

Tel.: CL 2-4626 MBS 

Representative Pearson 

President Frank J. Russell 

Gen. Mgr., Chief Eng James F. McDonough 

Commercial Mgr James Crist 

Sales Prom., Publicity Ken Steele 

WD SP— DeFuniak Springs 
1956 

Frequency: 1280 Kc Power: 5000 Watts d. 

Owned By Euchee Valley Bcstg. Co. 

Business Address 8th Street 

Tel.: TW 4-8361 Independent 

President Mrs. Marie F. Douglass 

General Mgr H. L. Wiles 

Sta. Mgr., Ch. Eng Laveme Foster 

Program Director Michael Tate 



338 



&®&&QQ&$Q®®®®&®&$&&&®&&®&&®&&^&&®®&®®&&eQ&&&&&&&&&2 FLORIDA 



WFTL— Fort Lauderdale 
1958 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By WFTL Bcstg. Co. 

Address P.O. Box 1400 

Tel.: LOgan 6-9621 Independent 

Sta. Representative Jack Masla & Co. 

President, Gen. Mgr Walter B. Dunn 

Sales Prom., Comm. Mgr Robert J. Peggs 

Program Director Joseph P. Mulvihill, Jr. 

Chief Engineer Charles E. Vanderf ord, Jr. 

WLOD-Fi.Lauderdale-1959 

Frequency: 1000 Kc Power: 980 Watts 

Owned By . . Franklin Broadcasting Co. 

Address P. O. Box 108 

Tel.: WEbster 3-351 1 Independent 

Station Representative Gill Perna 

President William F. Johns Jr. 

General Manager Robert J. Flynn 

Commercial Manager Sherod Rouser 

Program Director Michael E. Thomas 

Sales Prom. Mgr George V. Liddy 

Chief Engineer Richard P. Northey 

Owners of: KOME, Tulsa, Okla.; WMIN, St. Paul, 
Minn.; WWOM, New Orleans, La. 

WWIL-Fi. Lauderdale-1955 

Frequency: 1580 Kc. Power: 10 Kw. d.. 5 Kw. n. 

Owned Florida Air-Power, Inc. 

Address 600 Riverland Road 

Tel.: LU 1-1580 Independent 

Station Rep Weed Radio 

President Col. William A. Roberts 

General, Comm. Mgr Dick Doty 

Program Director Jack Swart 

Publicity Director Marie Dehn 

Chief Engineer Henry Murray 

WINK-Fi. Myers-1940 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Ft. Myers Bcstg. Co,, Inc. 

Address 2824 Palm Beach Blvd. 

Tel.: EDison 4-1331 KBS 

Station Representative United Spot Sales 

General Manager A. J. Bauer 

Chief Engineer B. Bachman 

WMYR-Fl.Myers-1952 

Freq.: 1410 Kc Power: 5 Kw. d., 5 w. n. 

Owned-Operated By Robert Hecksher 

Address 2835 Hanson St. 

Tel.: ED 5-1175 Independent 

Owner-Gen. Mgr Robert Hecksher 

WARN-ForlPierce-1952 

Frequency: 1330 Kc Power: 1000 Watts d. 

Owned-Oper. By South Jersey Bcstg. Co. 

Address 3825 Metger Road 

Tel.: Howard 4-1330 ABC 

President Maj. Ranulf Compton 

General Mgr., Ch. Eng Charles C. Castle 

Commercial Mgr Dennis O'Day 

Program Director Marcia Collins 



Sales Prom. Mgr James Harper 

Publicity Director Donna L. Odgen 

Owners of: WKDN, Camden, N. J. 

WIRA— Fori Pierce— 1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By . . . Indian River Bcstg. Co. 

Address P. O. Box 1401 

Tel.: HOward 4-1400 NBC 

Sta. Representative United Spot Sales 

Pres., Gen. Mgr James L. Howe 

Sta., Program Mgr Sam Lawder 

Commercial Manager J. Kingsley Butt 

Chief Engineer Robert Money 

WFTW-Fi. Walton Beach 
1953 

Frequency: 1260 Kc Power: 1000 Watts d. 

Owner Vacationland Bcstg. Co. 

Address 39 Main St. 

Tel.: CH 3-3123 Independent 

President Wilbur R. Powell 

Gen. Sta. Mgr Milford A. Reynolds 

Chief Engineer Jimmy Waits 

WHUE-Ft. Wallon Beach 
1956 

Frequency: 950 Kc Power: 1 Kw. 

Owned By Smith Radio Inc. 

Address Wright Ave. 




WWIL 



AM 



1580 kc. 



& 



FM 

103.5 Mgc. 



Top Radio 

at the Top of the Dial 

in 

FT. LAUDERDALE, FLORIDA 

"Where the Fun Never Sets" 

10,000 watts Day 
5,000 watts Night 

(and WWIL-FM with 31,000 watts 
covering all of South Florida) 

Ft. Lauderdale's Dominant 
Total Audience Radio 

Contact: Weed Radio Corporation 
or Dick Doty, General Manager 

WWIL, WWIL-FM, 
P.O. Box 8067, Ft. Lauderdale, Fla. 



339 



FLORIDA !&q&&&&®®®®®®®®&&&®®&&®®&z&z®®&®®®®®®&®&®®®®&&&&$&&$, 



Tel.: CH 4-5685 Independent 

Sta. Representative . . . Continental Radio Sales 

President M. D. Smith III 

General Manager B. Borthwick 

WDVH-Gainesville-1954 

Frequency: 980 Kc Power: 5 Kw. d. 

Owned-Operated By WDVH, Inc. 

Address P.O. Box 103 

Tel.: FR 2-2528 Independent 

Sta. Representative Everett McKinney 

President R. A. Vaughn 

Gen. Mgr., Chief Engr Tom Hanssen 

Commercial Manager Gene A. Bowen 

Program, Prom. Mgr William P. Marr 

Publicity Manager David A. Lowe 

WGGG— Gainesville— 1948 

Frequency; 1230 Kc Power: 250 Watts 

Owned-Oper. By Radio Gainesville, Inc. 

Business Address Box 501 

Tel.: FR 6-5791 Independent 

Sta. Representative lack Masla 

Gen. Comm. Mgr Leon E. Mims 

Program Director William Mansfield 

Chief Engineer Iottis Adams 

WRuT-Gainesville-1928 

Frequency: 850 Kc Power: 5000 Watts 

Owned-Operated By State of Fla. 

Business Address P.O. Box 2757 

Tel.: FR 6-7575 NBC 

Representative Thomas F. Clark 

General Manager Kenneth F. Small 

Commercial Mgr Robert L. Black 

Program Dir Pierre A. Bejans 

Chief Engineer Bertram MacNamara 

WGRC— Green Cove Springs 
1959 

Frequency: 1580 Kc Power: 500 W. 

Owned By Palms Broadcasting, Corp. 

Address Que-Si-Sana Motel, Walnut St. 

Tel.: 6363 Independent 

President & Gen. Mgr R. A. Oliver 

Station Mgr, D. R. Millan 

WGMA-Hollywood-1953 

Frequency: 1320 Kc Power: 1000 Watts d. 

Owned By Melody Music, Inc. 

Address 1909 Harrison St. 

Tel.: WA 2-0178 Independent 

Station Rep Clark 

President Jack Barry 

Gen. Mgr., Sta. Mgr C. Edward Little 

Commercial Mgr Bill Day 

Sales Prom. Mgr Betty Cochran 

Program Dir Kenneth Roth 

Publicity Dir Ronnie Ames 

Chief Engineer Al O'Hara 

WSDB-Homestead-1957 

Frequency: 1430 Kc Power: 500 Watts, d. 

Owned S. Dade Bcstg. Co. 

Business Address 507 N.W. 2nd St. 



Tel.: CI 7-2445 Independent 

General Manager .Hank Cutshall 

WAPE-Jacksonville-1958 

Frequency: 690 Kc Power: 25,000 Watts, d. 

Owned By Brennan Bcstg. Co. 

Address P. O. Box 1103 

Tel.: COngress 4-9555 Independent 

Station Rep Radio-TV Reps. 

Pres., Gen. Mgr William J. Brennan 

Commercial Manager Jim Atkins 

Chief Engineer C. G. Brennan 

WIVY-Jacksonville-1948 

Frequency: 1050 Kc Power: 1000 Watts 

Owned-Operated By WIVY, Inc. 

Address 1639 Atlantic Blvd. 

Tel.: FL 9-2521 Independent 

Sta. Representative Jack Masla 

President Edward J. Oberle 

General Mgr Baldwin Goodwin, Jr. 

WJAX-Jacksonville-1925 

Frequency: 930 Kc .Power: 5,000 Watts 

Owned-Operated By . . City of Jacksonville, Fla. 

Business-Studio Address 1 Broadcast PI. 

Tel.: EI 4-1681 NBC 

Sta. Rep Boiling 

Commissioner in Charge J. D. Kennedy 

General Mgr J. W. Douglass 

Program Supervisor Mrs. Margarete Scott 

Publicity Dir Ed McCullers 

Chief Engineer Kenneth L. Kroier 

W M B R-Jacksonville-1927 

Frequency: 1460 Kc Power: 5000 Watts 

Owned-Oper. By WMBR, Inc. 

Business Address. .Hotel G«eorge Washington 

Tel.: ELgin 5-9001 CBS 

Sta. Representative John Blair & Co. 

President Ben Strouse 

General Mgr Sidney L. Beighley, Jr. 

Opera Mgr Donald R. Smith 

Promotion Manager Hugh Robinson 

Chief Engineer C. Roy King 

WOBS-Jacksonville-1948 

Frequency: 1360 Kc .Power: 5000 Watts d. 

Owned-Oper. By Mel-Lin, Inc. 

Business-Studio Address 1036 Mary St. 

Tel.: EX 8-3411 Independent 

Sta. Reps Gill-Perna; Dora Clayton 

President, Gen. Mgr Larry R. Picus 

Station Mgr., Prog. Dir Al Keirsey 

Comm. Mgr G. W. Johnston 

Sales Prom. Mgr., Pub. Dir Jack Gillman 

Chief Engineer Arl M. Thomas 

WPDQ-Jacksonville-1942 

Frequency: 600 Kc Power: 5000 Watts 

Owned-Operated By WPDQ, Inc. 

Address Gulf Life Bldg. 

Tel.: E L4-4421 Independent 

Rep Venard. Rintoul & McConnell 

President E. Carr 



340 



^^^^^^^^^^^^^^^^^^^^^^^^^^^ FLORIDA 



Gen. Mgr., Vice-Pres Robert R. Feagin 

Operations Mgr Richard C. Fellows 

Chief Engineer Ernest E. Haralson 

WQIK-Jacksonville-1955 

Frequency: 1280 Kc Power: 5,000 Watts d. 

Owned-Operated By Rowland Bcstg. Corp. 

Address 2051 West 26th St. 

Tel.: Elgin 4-4501 Independent 

Pres., Gen. Mgr M. W. Rowland 

Program Director Robert T. Rowland 

Sales Prom. Mgr Ed. Jordan 

Chief Engineer F. O. Thies 

WQTY— Jacksonville— 1960 

Frequency: 1220 Kc .Power: 250 Watts 

Owned By Rahall Broadcasting, Inc. 

Address P. O. Box 8103 

Tel.: RAymond 5-2400 Independent 

Station Rep Adam Young, Inc. 

President Sam G. Rahall 

General, Sta. Mgr Sam Newey 

Commercial Manager Frank Hobbs 

Program Director Murph McHenry 

Publicity Director Shirley J. Ost 

Chief Engineer Ben Wills 

Owners of: WKAP, Allentown; WNAR, Norris- 
tovvn; WWNK, Beckley; WLCY, Tampa. 

WRHC-Jacksonville-1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By WRHC, Inc. 

Address 247 Margaret St. 

Tel.: EL 6-0461 Independent 

Station Representative Hal Walton 

President Harold S. Cohn Sr. 

Gen. Mgr Harold S. Cohn. 2nd 

Station Mgr Ronald H. Cohn 

Program Director Mrs. Ruth Love 

Chief Engineer Frank Thies 

WZOK-Jacksonville-1957 

Frequency: 1320 Kc Power: 5000 Watts 

Owned Radio Station WZOK 

Business Address Peninsular Life Bldg. 

Tel.: ELgin 6-1373 ABC-MBS 

President, Gen. Mgr C. Macri 

WZR0— Jacksonville Beach 
1947 

Frequency: 1010 Kc Power: 1 Kw. d. 

Owned By Sunshine Stations 

Address P.O. Box 278 

Tel.: Cherry 6-3222 Independent 

Owners Andrew B. Letson, E. T. Evans 

Program Dir J. Douglas 

WKIZ-KeyWest-1959 

Frequency: 1500 Kc Power: 250 Watts 

Owned By Florida Keys Bcstg. Corp. 

Address P.O. Box 1487 

Tel.: CY 4-2523 Independent 

Station Rep Devney-O'Connell 

President R. E. Hook 

General Manager W. H. Bass 



Comm., Chief Eng Hal Shedd 

Program Director E. W. Bray 

WKWF-KeyWesi-1945 

Frequency: 1600 Kc Power: 500 Watts 

Owned-Operated By John M. Spottewood 

Business Address P.O. Box 1300 

Tel.: CY 6-2222 ABC 

Owner, Gen. Mgr John M. Spottswood 

Sta., Sales Prom. Mgr Ray A. Schoneck 

Prog. Dir B. Leach 

Chief Eng Charles R. Lowe 

WKBX-Kissimmee-1954 

Frequency: 1220 Kc Power: 250 Watts 

Owned By Mid Florida Bvstg., Inc. 

Address Lago Vista Blvd. 

Tel.: TI 6-7181 KBS 

President Jack Marshall 

V.P Frank A. Taylor 

WDSR-LakeCiiy-1946 

Frequency: 1340 Kc Powers 250 Watte 

Owned-Operated By WDSR, Inc. 

Address Box 826 

Tel.: 1315 KBS 

President, Ch. Eng James M. Wall 

Station Manager Myrtle Baker Wall 

Publicity Director Steve Stevens 

WGRO-LakeCiiy-1958 

Frequency: 960 Kc Power: 500 Watts 

Owned By Columbia County Bcstg. Co. 

Address 30 N. Hernando St. 

Tel.: 3450 Independent 

Sta. Representative Hopewell 

President Donald E. Dockery 

General Manager Bob Dobelste in 

Program Dir Jack Singer 

Sales Prom. Mgr James A. Dowdy 

Publicity Director L. Gene Brown 

Chief Engineer Philip L. Corbin 

WLAK-Lakeland-1936 

Freq.: 1430 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Oper. By . . . Florida Central Bcstg. Co. 

Business Address P. O. Box 1211 

Tel.: MU 2-3143 NBC 

Station Representative John E. Pearson 

Pres.. Gen. Mgr Frank W. Nesbitt 

Commercial Manager Powell Adams 

Station Manager Garland Burt 

Chief Engineer William P. Lee 

WOHH-Lakeland-1949 

Frequency: 1230 Kc Power: 250 Watte 

Owned-Operated By WONN, Inc. 

Address Box 2038 

Tel.: MU 2-8184 Independent 

Representative Donald Cooke, Inc. 

President Duane F. McConnell 

Commercial, Manager Tommy Dell 

Program Director Merrill Smith 

WYSE— Lakeland— 1957 

Frequency: 1330 Kc Power: 1 Kw, 



341 



FLORIDA &&&&&&&&&&&&&&&&&&&&&&&&&&Z&&&&Z&&&&&&Z&&&&&&&&&&&&, 



Owned Polk Radio Inc. 

Address 207Vz E. Main St. 

Tel.: Mutual 6-8127 Independent 

Representative Clark 

General Mgr., Ch. Eng Tom Barber 

Program Prom. Mgr Marc Wheeler 

WIPC-LakeWales-1951 

Frequency: 1280 Kc Power: 1000 Watts 

Owned Imperial Polk Bcstg. Corp 

Address P. O. Box 712 

Tel.: 2-9831 . Independent 

President K. H. Berkeley 

V.P., Gen. Mgr ChaTles D. Bishop 

Chief Engineer William Johnson 

WLIZ-LakeWorih-1959 

Frequency: 1380 Kc Power: 500 Watts 

Owned By Gold Coast Bcstg. Co. 

Address 1939 Seventh Ave. N. 

Tel.: JUstice 5-5533 KBS 

Station Rep United Spot Sales 

President Sam C. Phillips 

General Manager William S. Decker Jr. 

Commercial Manager Patricia Sidman 

Station Manager Elizabeth E. Micken 

Program Director Barbara Hubley 

Sales Prom. Mgr Barbara Rosenberg 

Publicity Director Elaine Bisacca 

Chief Engineer David E. Hubertz 

WBIL— Leesburg— 1957 

Frequency: 1410 Kc Power: 1000 Watts 

Owned By Thompson K. Cassel 

Address P. O. Box 638 

Tel.: STate 7-2313 Independent 

President Thompson K. Cassel 

General Manager Charles Stewart 

Program Director Stan Grams 

Publicity Director Jim Sharp 

Chief Engineer Wayne Scott 

Owners of: WATS, Sayre; WCHA, Chambersburg. 

WLBE-Leesburg-1949 

Frequency: 790 Kc Power: 5 Kw. 

Owned-Operated By WLBE, Inc. 

Address P.O. Box 1231 

Tel.: ST 7-2790 MBS 

President, Gen. Mgr Paul A. Husebo 

Sales Prom., Publicity Dir Wendell Husebo 

Chief Engineer Martin Kirkland 

WNER-Live Oak— 1949 

Frequency: 1250 Kc Power: 1 Kw. d. 

Owned Norman O. Protsman 

Business Address P. O. Box. 637 

Tel.: FOrest 2-1250 KBS 

Owner, Gen. Mgr Norman O. Protsman 

Program Director Faith Protsman 

Chief Engineer C. S. Parker 

WMAF-Madison-1956 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Norman O. Protsman 

Address Box 621 

Tel.: HU 3-6333 KBS 

Owner Norman O. Protsman 

Station Manager Bob Lay 



WTOT-Marianna-1958 

Frequency: 980 Kc Power: 1 Kw. 

Owned By Chipola Corp. 

Address 104 S. Caledonia St. 

Tel.: HUdson 2-3046 KBS 

President F. T. MacKinnon 

Gen. Mgr., Chief Eng John Boggess 

Commercial Mgr James W. Hart 

Promotion Manager Barbara Kelly 

Program Dir Lloyd Hart 

Publicity Director Cecil Tindel 

WTYS-Marianna-1948 

Freq.: 1340 Kc. . .Power 1 Kw. d.; 250 Wts. n. 

Owned-Operated By James W. Tate 

Address Box 777 

Tel.: HU 2-2131 Independent 

General Manager James W. Tate 

Station, Comm. Mgr James W. Hart Jr. 

Program Director Jim Fisher 

Chief Engineer Jim Hartley 

WMMB-Melbourne-1948 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .Indian River Radio, Inc. 

Address Front St. 

Tel.: PA 3-1661 MBS 

President H. G. Murrelle 

General Manager Howard L. Green 

Chief Engineer Edward Murdoch 



Nothing 

Outshouts 

Quality and 

Integrity 



© 



342 



!=e©@s«®s««©«««*»©@«=e«««@«^«^©«=»s«««^««**®«««®«@e®®®®* FLORIDA 



WAME— Miami— 1958 

Frequency: 1260 Kc Power: 5000 Watts 

Owned By Consolidated Comm. 

Address Chamber of Commerce Bldg. 

Tel.: FRanklin 3-5533 Independent 

Sta. Representative Adam Young 

General Manager Ted Wilson 

Comm.. Station Mgr Murry Woroner 

Program Dir Fred Hohl 

Sales Prom., Publicity Lee Wilson 

Chief Engineer Stan Brown 

WCKR-Miami-1956 

Frequency: 610 Kc Power: 5000 Watts 

Owned-Operated By Biscayne TV Corp. 

Address 1401 N. Bay Causeway 

Tel.: PL 1-6692 NBC 

Station Rep Daren McGavren 

President Niles Trammell 

Station Mgr Alan Henry 

Comm. Manager Milton Komito 

Program Director Lee Manson 

Publicity Director Robert Lakin 

Chief Engineer Gene Rider 

WFAB-Miami-1958 

Frequency: 990 Kc Power: 5000 Watts 

Owned By WFAB, Inc. 

Address P.O. Box 1288 

TeL: Franklin 1-5531 Independent 

President. Gen. Mgr Harold E. King 

Station Mgr L. G. Jacobs 



WFEC-Miami— 1949 

Frequency: 1220 Kc Power: 250 Watts 

Owned-Oper. By Fla. East Coast Bcstg. 

Address 350 N.E. 71st St. 

Tel.: PL 1-7534 Independent 

Sta. Representative Bernard Howard 

President, Gen. Mgr Harry Trenner 

Publicity Director Blanche Calloway 

Program Director Doris M. Saniord 

Chief Engineer Vernon Ellis 



WGBS-Miami-1944 

Freq.: 710 Kc Power: 50 Kw. d., 10 Kw. n. 

Owned Storer Bcstg. Co. 

Address 1605 Biscayne Blvd. 

TeL: FR 9-2401 CBS 

Newspaper Affiliation Miami Beach Sun 

Station Representative Katz Agency, Inc. 

President George B. Storer 

V. P., Mgr.. Dir Bernard E. Neary 

Commercial Mgr Norman A. Palmer 

Program Director Robert B. Martin 

Prom., Publicity William S. Durney 

Chief Engineer Edward C. Lockwood 

Owners of: WJBK-AM-FM-TV. Detroit; WSPD- 
AM-FM-TV, Toledo; WAGA-TV, Atlanta; WJW- 
AM-FM-TT, Cleveland; WWVA-AM-FM, Wheel- 
ing, W. Va.; WGBS-AM-FM Mte**ii, Fl- : W"W- 
AM-FM, Phila., Pa.; WITI-TV, Milwaukee; 
KGBS, Los Angeles. 



WINZ— Miami-1946 

Freq.: 940 Kc Power: 50 Kw. d„ 10 Kw. n. 

Owned-Operated By Rand Bcstg. Co. 

Business Address Buxayne Terrace Hotel 

Tel.: FR 1-6641 Independent 

Representative Petry 

President Rex Rand 

V.P., Gen. Mgr Robert E. Mitchell 

Chief Engineer Lee Caput 

WMIE-Miami-1947 

Freq.: 1140 Kc... Power: 10 Kw. d., 5 Kw. n. 

Owned-Operated By WMTE, Inc. 

Address 1448 N. W. 36 St. 

Tel: NEwton 5-2447 Independent 

Representative Charles Bernard 

President E. D. Rivers, Sr. 

Station Manager Jack E. Nobles 

Commercial Manager Lawrence Lunker 

Program Director Douglas Hatton 

Sales Prom. Mgr Neal Owings 

Chief Engineer Russell Bennett 

WQAM-Miami-1921 

Frequency: 560 Kc... Power: 5 Kw.d., 1 Kw. n. 

Owned-Operated By Storz Brcstg. Co. 

Business-Studio Address 1723 duPont Bldg. 

Tel.: FRanklin 7-3535 Independent 

Representative John Blair 

President Todd Storz 

Gen., Sta., Comm. Mgr Jack Sandler 

Program Dir Charles Murdock 

Chief Engineer Morris Barwick 

Owners of: WHB, Kansas City, Mo. WTIX, New 
Orleans; KQMA, Oklahoma City; WDGY, Minne- 
apolis. 

WSKP-Miami-1956 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WSKP, Inc. 

Address 420 S.W. 2nd Ave. 

Tel.: FR 1-1585 Independent 

Station Rep H. R. Representatives 

President Bill O'Neil 

Gen. Mgr R. C. O'Donnell 

Program Dir Georgiana Fleming 

Chief Eng Gerald G. Roberts 

WKAT-Miami Beach-1937 

Freq.: 1360 Kc 5 Kw. d., 1 Kw. n. 

Owned-Operated By WKAT. Inc. 

Address 1759 N. Bay Road 

Tel.: JE 1-5711 CBS 

Sta. Representative Gill Perna 

President Mrs. Ucola Katzentine 

Commercial Manager Sidney Levin 

Program Director Bill Smith 

Chief Engineer Arthur P. Smith 

WMBM— Miami Beach— 1947 

Frequency: 790 Kc Power: 5000 Watts 

Owned ...... Rounsaville of Miami Beach, Inc. 

Address Causeway Terminal 

Tel.: JE 1-5586 Independent 

Sta. Reps Pearson; Dora-Clayton, Inc. 

President Robert W. Rounsaville 



343 



FLORIDA ^^^^^^^^^^^^^^«^^»^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^$« 



General Mgr Arnold C. Kaufman 

Station Manager Donald K. Clerk 

Program Director Milton Smith 

Chief Engineer James Hall 

WM E T-Miami Beach-1954 

frequency: 1490 Kc Power: 250 Watta 

Owned By Community Service Bcstrs, Inc. 

Business Address 814 First St. 

Tel.: JEfferson 8-0411 Independent 

President James R. Williams 

£x. V.P.. Gen. Mgr R. B. Baker 

Station Mgr Thomas E. Wood, Jr. 

Commercial Manager B. S. Leonard 

Program Director Alfred Nobel 

Publicity Director Patricia Montgomery 

Chief Engineer V C. Roberts 

WEBY-Milton-1954 

Frequency: 1330 Kc Power: 5000 Watts 

Owned C. W. Mapoles 

Address Ward Basin Rd. 

Tel.: NA 3-3425 MBS 

Owner, Gen. Mgr C. W. Mapoles 

Coram, Sta. Mgr H. Byrd Mapoles 

Program Dir D. Cooke 

WSRA-Milion-1958 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Santa Rosa Bcstdg. Co. 

Address Berry Hill Rd. 



President F. A. Davis 

General Manager D. Retherford 

WMDF-MouniDora-1958 

Frequency: 1580 Kc Power: 1 Kw., d. 

Owned By WMDF, Inc. 

Address Old Eustis Road 

Tel.: EVergreen 3-3110 Independent 

General Mgr Max B. Lee 

WNOG-Naples-1954 

Frequency: 1270 Kc Power: 500 Watts d. 

Owned and Oper. By Radio Naples Inc. 

Business Address E. Tamiami Trail 

Tel.: Midway 2-5127 KBS 

Representative Geo. Hopewell 

President, Gen. Mgr William J. Ryan 

Commercial Manager Homer L. Dixon 

Program Director John D. Beaty 

Publicity Director Barbara Pritchard 

Sales Prom. Mgr Eileen Eilers 

Chief Engineer David S. Traer 

W S B B— New Smyrna Beach 
1951 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Broadcasters, Inc. 

Business Address Box 125 

Tel.: GA 8-9091 MBS-KBS 

President, Gen. Mgr A. V. Tidmore 

Station Manager A. L. Pruitt 

Chief Engineer Sim Eagleson 



"MIAMI BEACH SALUTES the 

Radio and Television Industry for its 
wonderful cooperation in bringing 
the Miami Beach Story to the eyes 
and ears of the nation. 

WARMEST THANKS from the 

warmest part of the nation. 
HANK MEYER 

Public Relations Consultant, 
CITY OF MIAMI BEACH" 



344 



*»«^^^^^^^^^^^^^^^^^^^^^^^^^£^ FLORIDA 



WHYS-Ocala— 1957 

Frequency: 1370 Kc Pov»ier: 1 Kw. d. 

Owned: Associated Broadcasters, Inc. 

Address P. O. Box 779 

Tel.: MA 2-8174 Independent 

President C. C Davenport 

General Manager R. L. Bowles 

WMOP— Ocala— 1953 

Frequency: 900 Kc Power: 1000 Watts 

Owner A. B. Letson 

Address 311 Robertson Bldg. 

Tel.: Ocala Independent 

President A. B. Letson 

General Mgr Jim Kirk 

Coram,.. Sis. Mgr Vernon Arnette 

Chief Engineer. .Lloyd Lutz 

WTMC— Ocala— 1939 

Frequency: 1290 Kc. .Power: 5 Kw. d., 1 Kw. n. 

Owned-Operoted By WTMC, Inc. 

Address Box 831 

Tel.: MA 2-4127 KBS-MBS 

Station Rep. . , Dora Clayton 

President, Gen. Mgr Ray Gunckel Jr. 

Comm., Sta. Mgr Tom Catalano 

Program Director William J. Worth 

Chief Engineer C. Gordon Huey 

WAYR-OrangePark-1960 

Frequency: 550 Kc Power: 1 Watt 

Owned By Dan Richardson 

Address Orange Park, Fla. 

Tel.: COngress 4-9587 Independent 

President Dan Richardson 

General Manager .Gordon R. Linscptt 

Program Director Y. Thomas Kirby 

Sales Promotion Mgr Joseph R. May 

Chief Engineer William F. Askew 

WABR-Orlando-1954 

Frequency: 1440 Kc Power: 5 Kw. 

Owned By Contemporary Bcstg. Co. 

Address P. O. Box 7547 

Tel.: Garden 5-6631 Independent 

Sta. Rep Gill-Perna 

President I. Edward Edwards 

General Mgr J. D. Coombs 

Commercial Mgr Preston M. Ward 

Program Dir R. Motes 

Chief Engineer J. A. Thomas 

WDB0-0rlando-1924 

Frequency: 580 Kc Power: 5000 Watts 

Owned-Op«erated By Cherry Bcstg. Co. 

Business Address 30 S. Ivanhoe Blvd. 

Tel.: CH 1-1491 CBS 

Representative John Blair 

Chairman of Board Wm. S. Cherry Jr. 

Exec. V. P. Gen. Mgr Arnold F. Schoen, Jr. 

Commercial Mgr Carl F. Hallberg 

Chief Engineer James E. Yarbrough 

Owners of: WDBO-TV. 

WHIY-Orlando-1957 

Frequency: 1270 Kc Power: 5 Kw. d. 



Owned Orlando Radio & TV Bcstg. Corp. 

Address 563 N. Orange Ave. 

Tel.: GA 4-8561 Independent 

President Gordon Sherman 

General Comm. Mgr Gene G. Cook 

Commercial Mgr.., Marvin Picard 

Program Director Art Spector 

Chief Engineer Peter Wiltjer 

WHOO-Orlando-1948 

Freq.: 990 Kc Power: 10 Kw. d., 5 Kw. n. 

Owned-Oper. By WHOO, Inc. 

Business Address 311 N. Rosalind Ave. 

TeL: GArden 5-3591 Independent 

Representative Hollingbery 

Pres., Gen. Mgr John T. Rutledge 

Commercial Manager Don Welsh 

Operations Mgr Gene Stuart 

Chief Engineer Charles K. Chrismon 

WKIS-Orlando-1946 

Frequency: 740 Kc Power: 5 Kw. 1 Kw. n. 

Owned-Oper. By ... . Central Florida Bcstg. Co. 

Address P. O. Box 1353 

Tel.: CYpress 5-0740 NBC 

Station Rep Devney-O'Connell 

Pres., Gen. Mgr Mrs. Naomi T. Murrell 

Station Manager . . .William O. Murrell, Jr. 

Comm. Prom. Mgr Harold McWhorter 

Program Director Donald McWhorter 

Chief Engineer Jack Collinsworth 

WLOF-Orlando-1940 

Frequency: 950 Kc ....Power: 5000 Watts 

Owned-Operated By Mid-Fla. Radio Corp. 

Address P. O. Box 5756 

Tel.: Cypress 3-2431 Independent 

Station Representative Daren McGavren 

President Harris Thomson 

V. P., Gen. Mgr Howard S. Kester 

Commercial Mgr. Tom Siegfried 

PiOgram Director Bob Bartl 

Operations Manager Ernest Legge 

Chief Engineer W. Dodd Daniels 

W Q X Q-Ormond Beach— 1957 

Frequency: 1380 Kc Power: 1000 Watts d. 

Owned By Volusia County Bcstg. Corp. 

Address Box 5038, Daytona Beach 

Tel.: ORange 7-4122 Independent 

President, Ch. Eng Lyman W. Menard 

General Mgr Don Ritter 

WRIM-Pahokee-1958 

Frequency: 1250 Kc Power: 500 Watts 

Owned By WRIM, Inc. 

Address P.O. Box 548 

Tel.: 682 Independent 

President J. H. Mann 

Gen.. Sta. Mgr P. Willis, Jr. 

WSOZ-Palatka— 1957 

Frequency: 800 Kc Power: 1000 Watts d. 

Owned By Raymond P. McMillin 

Address P. O. Box 668 

Tel.: EAst 8-1434 MBS 



345 



FLORIDA 5^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^$ 



General Manager 

Sta. Mgr., Chief Eng. . . 



R. P. McMillin 
. .George Duck 



WWPF-Palaika-1947 

Freq.: 1260 Kc Power: 1 Kw. d., 500 W. n. 

Owned-Operated By Hall Bcstg. Co. 

Address 900 River St. 

Tel.: EA 5-4555 KBS 

Gen. Mar. William R. Terry 

Commercial Manager Herb Young 

Chief Engineer Isaac Lee 

WQXT-PalmBeach-1957 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Flame R-TV Co. 

Address 3000 S. Ocean Blvd. 

Tel.: JU 2-7401 ABC 

Exec. V.P., Gen. Mgr Art Rivera 

Chief Engineer Clyde Walkden 

WD LP— Panama Ciiy— 1940 

Frequency: 590 Kc Power: 1000 Watts 

Owned Dixie Radio Inc. 

Address 323 West Beach Drive 

Tel.: PO 3-1777 Independent 

Representative Hollingbery 

President Denver Brannen 

General Manager R. B. Mann 

Chief Engineer D. Priest 

WPCF— Panama Ciiy— 1949 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-Operated By. . .Bay County Bcstg. Co. 

Address 300 E. 15th St. 

Tel.: Sunset 5-6176 ABC 

Sta. Reps.. ..... . Walker-Rawalt; Dora-Clayton 

Program Director Robert Badger 

Comm. Ch. Eng Donnell Brookins 

WTHR-Panama City — 1957 

Frequency: 1480 Kc Power: 500 Watts, d. 

Owned WTHR Bcstg. Co. 

Address P.O. Box 788 

Tel.: ADams 4-2781 Independent 

Representative Burn-Smith 

Gen. Mgr H. W. King 

Sales Manager I. Scott 

Chief Engineer Paul Demeree 

WBOP-Pensacola-1956 

Frequency: 980 Kc Power: 1,000 Watts 

Owned-Oper. By Tri-Cities Brcstg. Co. 

Business Address 431 West Belmont 

Tel: HE 8-7543 Independent 

Sta. Reps National Time Sales; B. I. Ochs 

President E. O. Roden 

Gen. Sta. Mgr Zone D. Roden 

Comm. Prom. Mgr lohn Hofen 

-Program, Publicity Dir W. I. Dove 

Chief Engineer George Tisdale 

WBSR-Pensacola-1946 

Frequency: 1450 Kc. Power: 250 Watts 

Owned-Oper. By. ... WBSR, Inc. 

Address 1603 N. Pau Blvd. 

Tel.: HE 2-6173 CBS 



Representative Venard. Rintoul, McConnell 

Pres., Gen. Mgr Don J. Lynch 

Comm. Mgr Bo Mitchell 

Program Director Don Redf ield 

Chief Engineer Glenn Nichols 

WCOA-Pensacola-1926 

Frequency: 1370 Kc Power: 5000 Watts 

Owned-Operated By WCOA Radio, Inc. 

Address Lakewood Road 

Tel.: Glendale 6-5751 NBC 

Representative Hollingbery 

President, Gen. Mgr J. McC. Milles 

Station Manager Art Keeney 

Program Director . Jim Young 

Prom., Publicity Director R. A. Ryan 

Chief Engineer D. M. Morris 

WNVY-Pensacola-1947 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Florida Radio Bcstg Corp. 

Address 807 W. Garden St. 

Tel.: Hemlock 3-5666 Independent 

Sta. Rep Venard, Rintoul & McConnell 

President J. Drees 

General Manager J. Howat 

WPFA-Pensacola-1954 

Frequency: 790 Kc Power: 1.000 Watts d. 

Owned-Operated By Edwin H. Estes 

Address 4151 N. Pace Blvd. 

Tel.: HE 3-1141. ABC 

President Edwin H. Estes 

General Manager Van A. Temple 

Program Director Marshall Bradley 

Chief Engineer Tom Lowery 

Owners of: WMOZ, Mobile 

WPRY-Perry-1954 

Frequency: 1400 Kc .Power: 250 Watts 

Owned-Oper. By Taylor County Bcstg. Co. 

Address P. O. Box 67 

Tel.: 540 KBS 

Representative Continental Radio Sales 

President Alpha B. Martin 

Gen. Sta., Comm. Mgr C. E. Roye 

Program Director B. J. Roye 

Chief Engineer W. H. McHargue 

WPLA-PlaniCiiy-1949 

Frequency: 910 Kc Power: 1 Kw. d. 

Owned-Operated By WPLA Bcstg. Co. 

Address 1607 S. Collins St. 

Tel.: 752-3123 Independent 

President W. A. Smith 

Gen. Mgr., Chief Eng George Friend 

WL0D— Pompano Beach— 1959 

Frequency: 980 Kc Power: 1 Kw. 

Owned-Oper. By WLOD, Inc. 

Address 980 Atlantic Blvd., Extension 

Tel.: LOgan 6-8316 Independent 

Sta. Rep Gill-Perna, Inc. 

President W. F. Johns, Jr. 

General Mgr S. Rouser 

Sales Manager J. F. Ward 



346 



*@«««^««««««s^««e^s^^2««««^^«^S5&3^e^«=s@^«^( FLORIDA 



WPOM— Pompano Beach— 1958 

Frequency: 1470 Kc Power: 5000 Watts d. 

Owned By Gold Coast Broadcasters, Inc. 

Address P. O. Box 10315, Ft. Lauderdale 

Tel.: Ft. Lauderdale ABC 

President James C. Dean 

General Sta. Mgr V. King 

Chief Engineer Les Follette 

WJOE-PoriSi.Joe-1956 

Frequency: 1570 Kc Power: 250 Watts, d. 

Owned By National Radio of P. St. Joe 

Address P. O. Box 310 

Tel.: Ball 7-2426 Independent 

General Mgr., Chief Eng Robert Sidwell 

Program Director Jim Vickers 

Publicity Director Guy N. Middleton 

WCCF-PuniaGorda-1960 

Frequency: 1580 Kc Power: 1 Kw. 

Owned By Charlotte Radio Co. 

Address P. O. Box 277 

Tel.: NEptune 9-1580 Independent 

President Loyal Phillips 

General, Sta. Mgr Roy L. Hickox 

Chief Engineer William Q. Setliffe 

WCHH-Quincy-1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Big Bend Broad. Corp. 

Address .P.O. Box 630 

Tel.: MA 7-6700 KBS-MBS 

President, Gen. Mgr William S. Dodson 

Station Manager Ken Harmon 

Commercial Manager G. H. Powell 

Program Director DeWitt Cowens 

Publicity Director Agnes Kingry 

Chief Engineer Sam Martin 

WHE W-Riviera Beach-1960 

Frequency: 1600 Kc Power: 1 Watts, d. 

Owned By Public Service Bcstg. 

Address. .45th & Military Trail, W. Palm Beach 

Tel.: Overland 3-1600 Independent 

Owner, General Mgr Robert Hecksher 

WFOY-Si. Augusiine-1936 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Ponce de Leon Bcasting 

Address Fountain of Youth Gardens 

Tel.: VA 9-3416 CBS 

Pres., Gen. Mgr John E. Bernhard, Jr. 

Commercial Mgr Fred H. Schilling 

Chief Engineer R. J. Sheppe 

WSTN-Si.Augustine-1954 

Frequency: 1420 Kc Power: 1 Kw. d. 

Owned By D & R Bcstg. Corp. 

Address 900 Anastasia Blvd. 

Tel.: VA 9-9094 Independent 

General Manager J. H. Riggs 

Ass't Manager R. W. Webb 

WLCY-St.Petersburg-1939 

Frequency: 1380 Kc Power: 5000 Watts 

Owned-Operated By Rahall Enterprises 



Address 11450 Gandy Blvd. 

Tel.: HE 5-2131 Independent 

Station Reps Adam Young, Paul O'Brien 

President Joe Rahall 

General, Sta. Mgr Sam G. Rahall 

Sales Mgr Donald L. Jones 

Sales Prom. Mgr W. Kirkwood 

Program Director . .M. Clever 

Publicity Director Ray Nielson 

Chief Engineer Dan Lunin 

Technical Director C. F. Cordaro 

Owners of: WKAP, Allentown, Pa.; WWNR, Beck- 
ley, W. Va.; WNAR, Norristown, Pa.; WQTY, 
Jacksonville; WTSP-TV, St. Petersburg. 

WPIN-Sl.Peiersburg-1950 

Frequency: 680 Kc Power: 1,000 Watts 

Owned-Oper. By. .Fla. W. Coast Bcstrs., Inc 

Business Address 28th St. N. at 62nd Ave. 

Tel.: HEmlock 5-6161 Independent 

Station Rep Donald Cooke 

President Dr. Charles Farxington 

Gen. Comm. Mgr Arthur Mundorff 

Program Director James Carley 

Sales Prom. Mgr Herb Anderson 

Publicity Director Jim Boynton 

Chief Engineer Bert Coyle 

WSUN-St. Petersburg-1927 

Frequency: 620 Kc Power: 5000 Watts 

Owned-Operated By City of St. Petersburg 

Business Address Municipal Pier 

Tel.: 5-4121 ABC 

Representative Venard, Rintoul, McConnell 

General Manager Fred P. Shawn 

Commercial Manager Jack Weldon 

Program Director Bob Vaughn 

Publicity Director Jeanne Miller 

Chief Engineer William C. Codding 

Owners of: WSUN-TV. 

WILZ— St. Petersburg Beach 
1957 

Frequency: 1590 Kc Power: 1 Kw. d. 

Owned Holiday Isles Bcstg. Co. 

Address P. O. Box 6267 

Tel.: 233-001 KBS 

Representative Jack Masla 

President H. C. Spence 

General Manager D. L. Bigelow 

WSFR-Sanford-1956 

Frequency: 1360 Kc Power: 500 Watts 

Owned Sanford Seminole Bcstg. Co. 

Address Box 679 

Tel.: 2-8000 Independent 

General Manager J. Drucker 

Program Dir J. Cairns 

WTRR-Sanford-1947 

Frequency; 1400 Kc Power: 1.000 Watts 

Owned-Operated By Radio Station WTRR 

Business Address Box 1541 

Tel.: FA 2-6112 KBS 

General Manager Myron A. Reck 



347 



FLORIDA &&&&&&&&&&&&&&&&&&&&$&&&&&&$&&&&&&&$&&&&&&&&&&&&&&& 



Commercial Manager Jack Weible 

Program Director Nick Pfeifauf 

Chief Engineer James S. Williamson, Jr. 

WKXY-Sarasota-1949 

Frequency: 930 Kc Power: 1 Watts d., 500 n. 

Owned-Operated By Sarasota Bcstg. Co. 

Address 2500 Tenth St. 

Tel.: RI 7-1151 Independent 

Sta. Representative Thomas Clark 

President, Gen. Mgr A. G. Fernandez 

Commercial Manager James M. Angel 

Program Director Charles Fernandez 

Chief Eng Robert L. Kohlmeyer 

WSPB— Sarasota— 1939 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By WSPB Bcstg. Co. 

Business Address Box 1110, City Island 

Tel.: FU 8-2121 CBS 

Sta. Representative Walker-Rawalt 

V. P., Gen. Mgr Mark Woods 

Program Director David Hale 

Publicity Director Charles Shaw 

Chief Engineer G. W. McGougan 

WYND-Sarasota-1959 

Frequency: 1280 Kc Power: 500 Watts d. 

Owned By Gulf-Coast Bcstg Co., Inc. 

Address 3439 S. Mcintosh Road 

Tel.: RI 6-3647 Independent 

President, Gen. Mgr Kelsey L. Hutchinson 

WJCM-Sebring-1950 

Frequency: 960 Kc Power: 1 Kw. 

Owned-Operated By ... . Progressive Publ. Co. 

Business Add Assembly Pt. on Dinner Lake 

Tel.: EVergreen 5-7149 KBS 

President W. K. Ulerich 

Station Manager Jack Hughes 

Program Director Ron Wilson 

Chief Engineer Robert Goshorn 

Owners of: WCPA, Clearfield; WMAJ, State 
College; WD AD, Indiana. 

WSEB-Sebring-1959 

Frequency: 1340 Kc Power: 250 W. 

Owned By C. C. Tillman, Jr. & D. Wasdon 

Address P. O. Box 768 

Tel.: EVergreen 5-7141 Independent 

Representative Guy Zwahlen 

General Mgr W. K. Diehl 

Comm. Mgr M. J. Hinlein 

WRGR-Starke-1957 

Frequency: 1490 Kc Power: 250 Watts 

Owned By , Radio Starke, Inc. 

Business Address 935 North Temple Ave. 

Tel.: WO 4-5001 KBS 

Sta. Representative .... Continental Radio Sales 

President Murray C. Tillman 

General Sta. Mgr Will Shawver 

Program Director Chuck Dent 

Chief Engineer Clarence O. Wright 



WSTU-Siuart-1954 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Blue Water Bcstg. Co. 

Address Drawer 417 

Tel.: ATlantic 7-2020 MBS 

Pres., Gen. Mgr Lester M. Combs 

Station Manager Jim Driscoll 

Publicity Director Margaret A. Combs 

whief Engineer Fred Chapman 

WMEH-Tallahassee-1954 

Frequency: 1330 Kc Power: 5,000 Watts d. 

Owned-Oper. By WMEN. Inc. 

Address Hotel Floridan 

Tel.: 3-2550 Independent 

Sta. Representative Bernard-Howard 

President B. F. J. Timm 

General Sta. Mgr Clayton Wilkie 

Commercial Prom. Mgr Carl Swanson 

Program Director Harry Martin 

Chief Engineer A. Tom Kindell 

WRFB— Tallahassee-1959 

Frequency: 1580 Kc Power: 5000 Watts, d. 

Owned By Emerson W. Browne 

Address P.O. Box 3127 

Tel.: 4-6818 Independent 

Station Rep Chas. Bernard 

Pres., Chief Eng Emerson W. Browne 

Commercial Manager John T. Bevis 

Station Manager Margie B. Bowman 

Prom., Publicity Director Jerry Conrad 

Program Director George Roberts 

WTAL-Tallahassee-1935 

Frequency; 1270 Kc Power: 5000 Watts 

Owned-Operated By WTAL. Inc 

Business Address Drawer "A" 

Tel.: 2-1270 MBS 

Representative Meeker, Cummings 

President Victor C. Diehm 

General Mgr Arthur Deters 

Commercial Mgr Bill Nichols 

National Sales Mgr Thomas A. Tito 

Program Director Ron Martin 

Publicity Director Phil O'Neil 

Chief Engineer Glenn Boatright 

Owners of: WAZL, Hazleton; WHOL, Allentown; 
WHLM, Bloomsburg. 

WTHT-Tallahassee-1946 

/requency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Tallahassee Appll. Corp. 

Business-Studio Address P.O. Box 1047 

Tel.: 2-1450 CBS 

Representative Devney-O'Connell; Ayers 

Pres., Gen. Mgr., Ch. Eng.. . .Frank W. Hazelton 

Commercial Manager Hurley W. Rudd 

Program Director R. S. Meigs 

Sales Prom., Publicity Don C. Price 

WALT-Tampa-1947 

Frequency: 1110 Kc Power: 10 Kw. d. 

Owned Tampa Broadcasting Co., Inc. 

Address 401 West Tyler Street 

Tel: 2-7921 Independent 



348 



^^^^^^^^^^^^^»^^^^^^^^^^^^^^^^$^^^^^^^^^^^^^^^^^^^$ FLORIDA 



Sta. Representative . . .Gill-Perna 

President William B. Caskey 

Station Manager George W. Fee 

Program Director Bob Walters 

Sales Prom. Mgr Tom Whitmore 

Publicity Director Bob Poller 

Chief Engineer Paul Gossett 

Owners of: WSAI, Cincinnati; WPEN, Philadelphia 

WDAE-Tampa-1922 

Frequency: 1250 Ke Power: 5000 Wetti 

Owned-Operated By Smiley Properties, Inc. 

Business Address 101 N. Tampa St. 

Tel.: 2-0404 CBS 

Representative Katz 

President Joseph F. Smiley 

General Manager L. Spencer Mitchell 

Commercial Manager Robert M. Weeks 

Program Director G. Douglas Pidgeon 

Publicity Director Kay Dowst 

Chief Engineer William P. Moore 

WFLA-Tampa-1924 

Frequency: 970 Kc Power: 5000 Watts 

Owned-Operated By Tribune Co. 

Business Address 905 Jackson St. 

Tel.: 2-0131 NBC 

Newspaper Affiliation . . Tampa Tribune-Times 

Representative John Blair 

President John C. Council 

General Manager George W. Harvey 

Sta., Comm. Mgr John Alexander 

Program Director Dan Valentine 

Publicity Director Doug Duperrault 

Chief Engineer Joseph Mitchell 

WHBO-Tampa-1948 

Frequency: 1050 Kc Power: 250 Watts d. 

Owned By Gateway Broadcasters, Inc. 

Business Address 11011 Florida Ave. 

Tel.: WE 5-3171 MBS 

Rep Charles Bernard 

President John A. Boling 

Gen. Mgr Bob A. Martin 

Chief Engineer Bill Polk 

WINQ-Tampa-1960 

Frequency: 1010 Kc Power: 50 Kw. d. 

Owned By Rand Broadcasting 

Address Hillsboro Hotel 

Tel.: 2-6425 Independent 

Station Rep Eastman 

President Rex Rand 

General Mgr Harold H. Meyer 

WS0L— Tampa— 1950 

frequency: 1300 Kc Power: 5 Kw. d. 

Owned By WPIT, Inc. 

Address 113 E. La Fayette St. 

Tel.: 2-8024 Independent 

Station Rep National Time Sales 

President John L. Laux 

General Mgr Don Ioset 

Station, Comm. Mgr Albert B. Gale 

Sales Prom. Mgr Frank McGlynn 

Publicity Director Ron Harpe 



Program Director Bill Beatty 

Chief Engineer Maurice Scott 

WTMP-Tampa-1954 

Frequency: 1150 Kc Power: 5000 Watts d. 

Owned: Rounsaville Radio Stations 

Address Box 1101, Washington Blvd. 

Tel.: 4-1109 Independent 

Sta. Reps Pearson; Dora Clayton 

President Robert W. Rounsaville 

General Manager Jack Everbach 

Station Manager Charles Acton 

Program Director Tom Hankerson 

Chief Engineer Warren Kauffman 

Owners of: WCIN, Cincinnati; WLOU, Louisville; 

WMBM, Miami Beach; WVOL, Nashville; WYLD, 

New Orleans; KRZY, Dallas. 

WDCL— Tarpon Springs— 1954 

Frequency: 1470 Kc Power: 5000 Watts 

Owned-Oper. By Clearwater Bcstg. Corp. 

Address Box 1558, Clearwater 

Tel.: 37-157 Independent 

Newspaper Aff il Democrat Times 

General, Comm. Mgr Ross Charles 

Program Director B. Hendricks 

WRMF-Titusville-1957 

Frequency: 1050 Kc .Power: 500 Watts 

Owned-Operated By WRMF, Inc. 

Address Box 666 

Tel.: Amheast 7-2141 Independent 

Station Rep Geo. Hopewell 

President Richard M. Fairbanks 

Gen., Sta. Mgr Robert L. Bright 

Sales Promotion Mgr David Harrell 

Program Director Dan Smith 

Publicity Director June Carter 

Chief Engineer Marion Russell 

WNSM-Valparaiso-1958 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Bay Bcstg. Co. 

Address Box 608 

Tel.: Orange 1-3281 Independent 

General Mgr K. M. Richards 

Chief Engineer E. C. Allmon 

WAMR-Venice-1960 

Frequency: 1320 Kc Power: 500 Watts d. 

Owned By Vencie Nokomis Bcstg. Co. 

Address P. O. Box 1256 

Tel.: 3-4931 Independent 

President Larry Rhodes 

General, Sta. Mgr Richard Doudna 

Commercial Mgr George Miller 

Program Director Jack Charest 

Sales Prom., Publicity Director .... Cliff Arquette 
Chief Engineer Joe Barone 

WAXE-VeroBeach-1954 

Frequency: 1370 Kc Power: 1 Kw. 

Owned By WNTM, Inc. 

Address. P. O. Box 397 

Tel.: Jordan 2-5405 .KBS 

Sta. Representative Burn-Smith 

Pres., Gen. Mgr., Ch. Eng.. .R. M. Chamberlin 



349 



FLORIDA-GEORGIA&&&®&&&&®$&&$&&&e&&&&&&&&&&$&&&&&&&z&&&&&&&i 



WTTB-Vero Beach-1954 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Tropics, Inc. 

Address 1536 20th St. 

Tel.: JOrdan 2-5454 MBS 

President Sen. Merrill P. Barber 

Gen., Sta. Mgr William E. Turner 

Chief Engineer Stanley E. Wood 

WAUC-Wauchula-1958 

Frequency: 1310 Kc Power: 500 Watts, d. 

Owned By Hardee Bcstg. Co. 

Address P.O. Box 936 

Tel.: PRospect 3-4271 KBS 

President R. S. Taylor 

Station Manager William F. Ferguson 

WEAT-West Palm Beach 
1948 

Frequency: 850 Kc Power: 1 Kw. 

Owned Rand Bcstg. Co. 

Address P. O. Box 70 

Tel.: TE 3-9668 NBC 

President Rex Rand 

V.P., Gen. Mgr Bertram Lebhar, Jr. 

Chief Engineer J. Ross McPherson 

WIRK-Wesi Palm Beach 
1947 

Freq.: 1290 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By Ken-Sell, Inc. 

Business Address 711 S. Flagler Drive 

Tel.: TE 3-1711 Independent 

Sta. Representative Jack Masla 

Pres., Gen. Mgr Joseph S. Field, Jr. 

Comm. Sales Prom. Mgr Rome J. Hartman 

Program Director Fred A. Allen 

Publicity Director William S. Gordon 

Chief Engineer Earl R. Heglund 



WJNO-Wesi Palm Beach 
1936 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By WJNO, Radio 

Bus. Address.... 1500 N. Flagler Dr., Box 189 

Tel.: TE 2-3638 CBS 

Representative Meeker 

Gen., Comm. Mgr H. V. McMillan 

Sales Prom. Mgr Charles W. Curtin 

Chief Eng Curtis Brinson 

WOKB-Winier Garden-1958 

Frequency: 1600 Kc Power: 1 Kw. 

Owned By John B. Cook, Jr. 

Business Address P.O. Box 1308, Orlando 

Tel.: GA 3-2218 Independent 

Station Reps Nat'l Time Sales; Dora Clayton 

General Manager John B. Cook, Jr. 

Chief Engineer Milton Sutton 

WINT-Winler Haven-1958 

Frequency: 1360 Kc Power: 1 kw., d. 

Owned By Winter Haven Bcstg. Co. 

Address P.O. Box 568 

Tel.: Cypress 3-5036 Independent 

President. Chief Eng A. L. Fazzari 

Commercial Manager Bruce E. Parker 

Program Director Joe Trivette 

WSIR-Winier Haven-1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Hundred Lakes Bcstg. 

Address 665 W. Lake Howard Drive 

Tel.: CY 4-2144 MBS 

Representative Devney-O'Connell 

Pres., Gen. Mgr Lawrence Rollins 

Commercial Manager Arnold Silvert 

Program Director Richard Eyrich 

Chief Engineer L. Orden Craig 




WAAG-Adel-1955 

Frequency: 1470 Kc Power: 1000 Watts d. 

Owned-Oper. By Cook County Bcstg. Co. 

Address P. O. Box 508 

Tel.: 8571 KBS 

President W. M. Forshee 

Gen., Sta. Mgr Esther Shepherd 

Comm. Mgr., Prog. Dir Don H. Wingate 

Chief Engineer E. R. Ridenour 

WALG-Albany-1941 

Frequency: 1590 Kc Power: 1000 Watts 

Owned-Operated By Radio Albany, Inc. 

Address P. O. Box 96 

Tel.: HE 6-7233 ABC 

Station Reps . Venard, Rintoul-McConnell 

President, Gen. Mgr.. Allen M. Woodall 

Station Manager A. W. Murphy 



Program Director Jane Oliver 

Chief Engineer Tommy Duke 

WGPC-Albany-1933 

Frequency: 1450 Kc . .Power: 250 Watts 

Owned-Operated By Albany Bdcstg. Co. 

Business-Studio Address New Albany Hotel 

Tel.: HE 2-1277 CBS 

Representative George P. Hollingbery 

President J. W. Woodruff. Jr. 

V. P. & General Mgr L. M. George 

Program Director Walter H. Flint 

Chief Engineer R. A. Carlton 

WJAZ-Albany-1952 

Frequency: 960 Kc Power: 5000 Watts, d. 

Owned-Oper. By James S. Rivers, Inc. 

Address N. Slappey Drive 



350 



^s^^^^^^^^5^^^^^^^^^^^^^^^^$^^^^^^^^^^^$^^^^g^^^^^^$ GEORGIA 



Tel.: HE 2-7447 KBS 

Station Representative Pearson 

President James S. Rivers 

Gen, Mgr Richard B. Smith 

Chief Engineer R. Caldwell 

WCQS-Alma-1957 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Queen City Bcstg. System 

Business Address P.O. Box 304 

Tel.: 632—4411 KBS 

President Farnell O'Quinn 

Gen. Sta. Mgr Dane Bruce 

Commercial Manager Joyce Holton 

Program Director Ralph Deen 

Chief Engineer William Allnoch 

WDEC-Americus-1947 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Operated By. .The Americus fidcstg. Co. 

Business-Studio Address Rembert Bldg. 

Tel.: 3681 Independent 

Representative Dora-Clayton, Indie Sales 

Pres., Gen. Mgr Charles C. Smith 

Program Director Dewey Stone 

Commercial Mgr Paul Filben 

Chief Engineer Raymond C. LaPrade 

WDOL-Aihens-1957 

Frequency: 1470 Kc Power: 1 Kw. d. 

Owned S.E. Bcstg. System 

Address Box 1607 

Tel: LI 8-1354 KBS 

Sta. Representative Thomas Clark 

President James S. Rivers 

General Manager William B. Hill 

Station Manager R. Denman 

Chief Engineer M. D. Brown 

WGAU-Athens-1938 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Clarke Bcstng. Corp. 

Address 850 Bobbin Mill Rd. 

Tel.: LI 6-6575 CBS 

Representative Pearson 

President, Gen. Mgr H. Randolph Holder 

Comm. Mgr J. Thomas Lloyd 

Program Director Mary Betts 

Chief Engineer Les Brooks 

WRFC-Athens-1948 

Freq.: 960 Kc. Power: 5000 W. d., 1000 W. n. 

Owned-Operated By Radio Athens, Inc. 

Business-Studio Add 279 Vi N. Lumpkin St. 

Tel.: Liberty 3-3411-3 Independent 

Representative Bob Dore; Dora-Clayton 

Pres., Gen. Mgr L. H. Christian 

Station Mgr Mrs. Sue Lawrence 

Commercial Mgr A. O. Healan 

Pub. Dir Ed. Thilenius 

Chief Engineer Gilmer Hulsey 

WAKE— Mania— 1955 

Frequency: 1340 Kc Power: 250 Watts 

Owned By WAKE. Inc. 



Address Georgian Terrace Hotel 

TeL: TR 5-8511 Independent 

Sta. Representative H. R. Reps 

President Ira Herbert 

General Manager Mrs. Jayne Swayne 

Program Dir B. Drake 

WAOK-Atlanta-1954 

Frequency: 1380 Kc Power: 5000 Watts 

Owned-Oper. By Atlanta OK Bcstg. Co. 

Business Address. ... 110 Edge wood Ave., N. E. 

Tel.: MUrray 8-3773 Independent 

Representative McGavren 

President, Prom. Mgr Stan Raymond 

Prog. Dir Zenas Sears 

Chief Engineer I. Miles 

Owners of: YVRMA, Montgomery, Ala. 

WERD-Atlanta-1949 

Frequency: 860 Kc Power: 1000 Watts d. 

Owned-Operated By Radio Atlanta Inc. 

Studio Address 330 Auburn Ave., N.E. 

TeL: JA 4-0666 Independent 

Representative Dora Clayton, Dore 

President J. B. Blayton, Sr. 

Gen., Sta. Mgr J. B. Blayton, Jr. 

Sales, Prom., Comm. Mgr A. H. Saddler 

Chief Engineer J. J. Johnson 

Program Dir P. Mobley 

WGKA-Atlanta-1955 

Frequency: 1600 Kc Power: 1000 Watts d. 

Owned-Oper. By . . . Glenkaren Associates, Inc. 

Address 1140 Peachtree St., N.E. 

Tel.: TR 6-6228 Independent 

Representative Good Music Bcstrs. 

President Locke E. Glenn 

General Manager John P. Culver 

Comm. Mgr E. Lee Nance 

Chief Engineer J. J. Killinsworth 

WGST-Atlania-1924 

Frequency: 920 Kc. .Power: 5 Kw. d.; 1 Kw. n. 

Owned By Ga. Inst, of Technology 

Bus.-Studio Address Box 7254 

Tel.: TR 5-8441 ABC 

Sta. Representative Branham Co. 

Gen., Sta. Manager Jack Collins 

Commercial Mgr Bill Estes 

Ch. Eng John M. Van Horn 

WIIN— Atlanta— 1959 

Frequency: 970 Kc Power: 5 Kw. 

Owned-Operated By WIIN, Inc. 

Address Atlanta Eiltmore Arcade 

Tel.: TR 5-8453 Independent 

President I. T. Cohen 

General Manager Fred W. Wagenvoord 

Program Director Jim Stevenson 

Chief Engineer H. R. Thomas 

WPLO-Atlanta-1959 

Frequency: 590 Kc Power: 5000 Watts 

Owned-Operated By ... . Plough Brcstg. Co., Inc. 

Address 805 Peachtree St., N. E. 

TeL: Trinity 2-5851 Independent 

Sta. Representative Radio-TV Rep. 



351 



GEORGIA &&&&&&&&&&&&&&&&&$&&&&&&&&&&&&&&&&&&&&&&$&&&&&&&&&& 



President Harold R. Krelstein 

Station, Gen. Mgr Herbert Golombeck 

<Jomm., Sales Prom. Mgr Louis Chiles 

Pub. Director Eddie Gale 

Program Dir Gene Blaine 

Chief Engineer James D. Ellzey 

Owners of: WMP8AMFM, Memphis; WCAO-AM- 

FM, Baltimore; WCOP-AM-FM, Boston; WJJD- 

AM-FM, Chicago. 

WQXI-Atlanta— 1948 

Frequency: 790 Kc. . . Power: 5 Kw. d.; 1 Kw. n. 

Owned By Esquire Broadcasting Co. 

Bus. Studio Address 3165 Mathieson Dr. 

Tel.: CE 3-2195 Independent 

Station Rep Blair 

Exec. Vice Pres Barry Sherman 

General. Comm. Mgr Frank B. Erwin 

Station Sales Prom. Mgr Lee R. Smith 

Program Director Maury Magill 

Publicity Director Bob Corley 

Chief Engineer Willard Shimski 

WSB-Atlania-1922 

Frequency: 750 Kc Power: 50,000 Watts 

Owned-Oper. By. .. .Atlanta Newspapers, Inc. 

Business Address 1601 W. Peachtree N.E. 

Tel.: TRinity 5-7221 NBC 

Newspaper Affiliation .... Journal, Constitution 

Representative Edward Petry 

Gen. Manager Frank Gcdthei 

Exec. Dir J. Leonard Reinsch 

Commercial Manager Lee Morris 

Prog. Dir Elmo Ellis 

Ch. Eng R. H. Holbrook 

WYZE-Ailania-1956 

Frequency: 1480 Kc Power: 5 Kw. d. 

Owned Atlanta Bcstg. Co., Inc. 

Business Address 200 Henry Grady Bldg. 

Tel.: JA 4-1953 CBS 

Station Representative Paul Raymer 

President Roy V. Harris 

General, Sta. Mgr Elmer Dudley 

Commercial Manager Tom Loe 

Program Director Frank Lokey 

Promotion Manager Charlie Harris 

Chief Engineer Law son Leake 

WAUG-Augusia-1952 

Frequency: 1050 Kc Power: 1000 Watts d, 

Owned ~ Garden City Bcstg. 

Address Bon Air Hotel 

Tel: REgent 3-4441 Independent 

Sta. Rep Clarke Brown 

President Chester H. Jones 

Gen., Comm., Sta. Mgr J. Louie Solomon 

Program Director Bill Atwood 

Chief Engineer J. C. Atkinson 

WBBQ-Augusta-1946 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Savannah Valley Bcstg. Inc. 

Address 515 15th St. 

Tel.: PArk 4-5441 MBS 

Representative. . Everett-McKinney, Inc., Forjoe 
President George Weiss 



Gen., Sta., Comm. Mgr Edward H. Dunbar 

Program, Publicity Director Paul T. Reidy 

Sales Prom. Mgr Patrick Mulherin 

Chief Engineer Kenneth Freeman 

WBIA-Augusta-1946 

Frequency: 1230 Kc Power: 250 Watts 

Owned Augusta Broadcasting Co. 

Address 15-Eighth Street 

Tel.: PArk 4-2421 NBC-KBS 

Sta. Representative Walker-Rawalt 

President, Gen. Mgr W. Ray Ringson 

Sta., Comm. Mgr J. R. Owens, Jr. 

WGAC-Augusia-1940 

Frequency: 580 Kc. .Power: 5 Kw. d.; 1 Kw. n. 

Owned-Oper. By The Twin States Bcstg. Co. 

Business-Studio Address 664 Broad St. 

Tel.: PA 2-2692 ABC 

Representative Avery -Knodel 

Pres.. Gen. Mgr A. D. Willard. Jr. 

Comm. Prom. Mgr Douglas L. Alford 

Program Dir Ben Mayo 

Chief Engineer James E. Clegg 

WGUS-Augusia-1958 

Frequency: 1380 Kc Power: 1,000 Watts d. 

Owned By Brdcg. Associates of Am. 

Address Box 6278 

Tel.: TAylor 2-3576 Independent 

Station Representative Charles Bernard 

President Henderson Belk 

Managing Director Joe Morris 

Commercial Manager Claude Casey 

Program, Chief Eng Danny McClure 

WRDW-Augusta-1930 

Frequency: 1480 Kc Power: 5000 Watts 

Owned By Radio Augusta, Inc. 

Address P. O. Box 1305 

Tel.: PA 2-8805 CBS 

Representative Raymer 

President Geo. E. Nicholson 

Sta., Comm. Mgr Cliff W. Bowers 

Program Director Carter Gwynn 

Chief Engineer E. D. Freeman 

WAVO— Avondale Estates 
1958 

Frequency: 1420 Kc Power: 500 Watts 

Owned By.. Great Commission Gospel Assoc. 

Business Address P.O. Box 25 

Tel. DRake 8-8808 Independent 

Pres., Gen. Mgr L. E. Latham 

Station Mgr J. A. Davenport 

Program Dir H. King Elliott 

Chiei Engineer J. Carl Meeks 

WAZA-Bainbridge-1958 

Frequency: 1360 Kc. . .Power: 1000 Watts, d. 

Owned By Radio Bainbridge, Inc. 

Business Address 108 E. Broughton St. 

Tel.: CH 8-2935 Independent 

President J. W. Woodruff, Jr. 

General Mgr L. M. George 

Station Mgr Joe Hill 



352 



««««5S««««$«««®**^««^s«*©««««««««««©«««««««®«ss®@©««« GEORGIA 



WMGR— Bainbridge— 1946 

Freq.: 930 Kc Power: 5 Kw. d., 500 W. n. 

Owned-Operated By Decatur Bcstg. Co. 

Address Box 375 

Tel.: Cherry 6-1650 KBS 

Representative Grant Webb 

Pres., Gen. Mgr John A. Dowdy 

Sta. Mgr., Ch. Engr Walter Freeman 

Commercial Manager R. Wesley 

WHAB— Baxley— 1954 

Frequency: 1260 Kc Power: 5000 Watts 

Owned-Oper. By WHAB Radio, Inc. 

Address Box 265 

Tel.: 3000 KBS 

President Farnell O'Quinn 

Vice Pres M. Monk 

Program Director E. Newton 

Publicity Director Ann Lee Lightsey 

WBBK— Blakely— 1959 

Frequency: 1260 Kc Power: 1 Kw. 

Owned By . . Radio Blakely, Inc. 

Address Court Square 

Tel.: 6055 KBS 

President W. C. Woodall. Jr. 

Station Mgr Wayne Foster 

WWCC-Bremen— 1957 

Frequency: 1440 Kc Power: 1000 Watts 

Owned By S.W. Alabama Bcstg. Co. 

Address Ill Parkway Circle 

Tel.: LE 7-3275 KBS 

President, Gen. Mgr J. Faulkner 

Station Mgr B. Thornburn 

Commercial Mgr Lee Williams 

WGIG-Brunswick-1949 

Frequency: 1440 Kc Power: 5 Kw, 

Owned-Operated By . . . Brunswick Bcstg. Corp. 

Business-Studio Address. ... 1301 Gloucester St. 

Tel.: Amherst 5-3370 ABC 

Station Representative Bob Dore 

President E. M. Champion Sr. 

Comm. Mgr Sammy Middleton 

Prom., Publicity Director John Lane 

Ch. Eng Herman Lange 

WMOG-Brunswick-1940 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Radio Brunswick Inc. 

Business Address Torras Causeway 

Tel.: AMherst 5-5980 KBS-MBS 

Station Rep Indie Sales; Ayers 

President, Gen. Mgr Allen M. Wcodall 

Station Mgr E. Newton 

Commercial Mgr Tom Doughty 

WDMF-Buford-1956 

Frequency: 1460 Kc Power: 1 Kw. 

Owned Robert Thomas 

Address P.O. Box 307 

Tel.: 3555 KBS 

General Manager Robert Thomas 

Chief Engineer Ernest Church 



WGRA-Cairo-1950 

Frequency: 790 Kc Power: 1000 Watts 

Owned-Oper. By Grady Mitchell Bcstg. Co. 

Address Bainbridge 

Tel.: 2-4392 KBS 

Station Rep Hopewell 

Gen. Mgr Lowell E. Takles 

Chief Engineer G. Strang 

WCGA-Calhoun-1953 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Oper. By Gordon Cty. Bcstg. Co. 

Address 315 S. Wall St. 

Tel.: Main 9-2111 .Independent 

Pres., Gen. Mgr., Ch. Eng R. R. Magiil 

Commercial Mgr Richard M. Bowman 

Sales Prom. Mgr Mrs. Judy Magiil 

WCLB-Camilla-1954 

Frequency: 1220 Kc Power: 1000 Watts 

Owned Capel Bcstg. Co. 

Address P. O. Box 147 

Tel.: 2776 KBS 

General Mgr Russell A. Browne 

Commercial Mgr Charlie Browne 

Chief Engineer R. L. Cook 

WCHK-Canion-1957 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned Cherokee Bcstg. Co., Inc. 

Business Address Box 1290 

Tel.: GReenwood 9-2101 Independent 

President, Gen. Mgr Charles A. McClure 

Commercial, Sta. Mgr Robert D. Peterson 

Program Director Gene Mikell 

Sales Prom. Mgr Jack Turner 

Publicity Director Byron Dobbs 

WLBB-Carrollton-1947 

Frequency: 1100 Kc Power: 250 Watts d. 

Owned-Oper. By Carroll Bcstg. Co., Inc. 

Address P. O. Box 569 

Tel.: TE 2-7041 KBS 

Representative Indie Sales 

Pres., Gen.. Sta. Mgr Thomas K. Vassy 

Commercial Manager Robert D. Green 

Program, Prcm. Director Harlan Parks 

Chief Engineer B. W. Moore 

WBHF-Cariersville-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By W. R. Frier 

Address 250 W. West Ave. 

Tel.: 1200 MBS-KBS 

Newspaper Affiliation Barton Herald 

General Manager H. Wisebran 

Program Dir P. Gilbert 

Ch. Eng Horace E. Bridges 

WGAA-Cedariown-1941 

Frequency: 1340 Kc Power: 250 Watts 

Owned Polk County Bcstg. Co. 

Address P.O. Box 807 

Tel.: 777 KBS 

Sta. Mgr Frank Proctor 



353 



GEORGIA &&&®&®®®&&&®®&z®®®®&z®®®®®®&z&&z&®®®®®®&&®®®®®&®®^ 



WCLA-Claxion-1958 

Frequency: 1470 Kc... Power: 1000 Watts d. 

Owned-Oper. By Evans County Bcstg. Co. 

Business Address P. O. Box 427 

Tel.: 970 KBS 

Sta. Reps Cannon 

Pres., Ch. Engr... Howard C. Gilreath 

Gen., Sta. Mgr Don Sports 

Prot,ium Director Fay Rogers 

Sales Prom. Mgr Don Cobb 

WRWH-Cleveland-1958 

Frequency: 1350 Kc Power: 1,000 Watts 

Owned By Newsie, Inc. 

Address Box 181 

Tel.: UN 5-3161 KBS 

President William C. Strange 

General, Comm. Mgr Charles Weaver 

Program, Prom. Mgr Lamar Canup 

Chief Engineer Bobby Wilkes 

WCPK-CollegePark-1959 

Frequency: 1570 Kc. . . . . .Power: 1000 Watts d. 

Owned By College Park Bcstg. Co., Inc. 

Address 3759 Main St. 

Tel.: 766—2781 Independent 

President, Gen. Mgr Robert A. Corley 

Commercial Mgr Ray Kinnamon 

Program Director Bob Boyd 

Chief Engineer Claude Jones 

WCLS-Columbus-1955 

Frequency: 1580 Kc Power: 1,000 Watts, d. 

Owned-Oper. By Muscogee Bcsgt. Co. 

Address 1028V2 Broadway 

Tel.: FA 7-3648 Independent 

Sta. Reps Dora Clayton; Bernard Howard 

Pres., Gen. Mgr Charlie H. Parish, Jr. 

Commercial Manager Kent Woodf in 

WDAK-Columbus-1943 

Freq.: 540 Kc Power: 5000 Watts d„ 500 n. 

Owned-Operated By Radio Columbus, Inc. 

Business-Studio Address Martin Bldg. 

Tel.: FA 2-5447 NBC 

Station Representative Boiling 

Pres., Gen. Mgr Allen M. Woodall 

Nat. Sales Mgr Mrs. Louise Morris 

Station Manager William S. Massie 

Program Director Lamar Lynn 

Publicity Director Jimmy Deer 

Chief Engineer . .Max Harper 

Owners of: WALG, Albany; WMOG, Bruswick. 

WGBA-Columbus-1947 

Frequency: 1270 Kc Power: 5000 Watts d. 

Owned-Oper. By WGB A, Inc. 

Address 1415 Wynnton Road 

Tel.: FA 3-3603 MBS 

Representative Bob Dore 

Pres., Gen. Mgr C. A. McClure 

Station Mgr Mike McDougald 

Commercial Mgr Bill Dunaway 

Prog. Dir W. L. Bowick Jr. 

Publicity Director Carolyn Milstead 

Chief Engineer F. Keith Brown 



WOKS-Columbus-1959 

Frequency: 1340 Kc .Power: 250 Watts 

Hwned By OK Radio, Inc. 

Address P.O. Box 374 

Tel.: CYpress 7-4515 Independent 

Sta. Representative Bernard Ochs 

President Eathel Holley 

Commercial Mgr John A. O'Shields 

Station Manager Mary O'Shields 

WRBL-Columbus-1928 

Frequency: 1420 Kc Power: 5000 Watts 

Owned-Operated By Columbus Bdcstg. Co. 

Business-Studio Address 1350 - 13th Ave. 

Tel.: FA 2-0601 CBS 

Newspaper Affil Ledger & Enquirer 

Sta. Rep Hollingbery 

Pres., Gen. Mgr J. W. Woodruff Jr. 

Asst. Manager Glenn Siddall 

Station Manager Walter Graham 

Prog. Dir David Lea 

Chief Engineer Joseph Gamble 

WJJC— Commerce— 1957 

Frequency: 1270 Kc Power: 1 Kw. 

Owned Jackson County Bcstg. Co. 

Address Box 239 

Tel.: FEderal 5-3155 Independent 

Newspaper Affiliation Commerce News 

Sta. Representative Harry Cannon 

President Albert S. Hardy 

Gen., Comm. Mgr Grady Cooper 

Program Director Elizabeth Lay ton 

Chief Engineer Thomas Ash worth 

WMJM-Cordele-1940 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By . . Southeastern Bcstg. System 
Business-Studio Address. 20th Ave. B St. 

Tel.: 666 MBS-KBS 

Representative T. F. Clark 

President James S. Rivers 

General Station Mgr.. . .William E. Blizzard, Jr. 

Commercial Mgr Clark Standard 

Program Director Bill Goodson 

Chief Engineer Ed Winchester 

WCON-Cornelia-1953 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Washington Bcstg., Inc. 

Address 1 Burrell St. 

Tel.: 778—2241 Independent 

Representative Indie Sales, Inc. 

President Jack Bradley 

General Manager Bill C. Massey 

Comm. Prom. Mgr Bobby Massey 

Program Director Beth Roberts 

Chief Engineer Boyd Anderson 

Owners of: WDMF, Buford. 

WGFS— Covington— 1953 

Frequency: 1430 Kc Power: 1000 Watts d. 

Owned R. William & Betty J. Hoffman 

Address P. O. Box 869 

Tel.: 786—2337 KBS 



354 



^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ GEORGIA 



Representative Sears & Ayer 

Gen., Comm. Mgr Bill Hoffman 

Program Director Maxine Gibbs 

Publicity Director Gary Budd 

Chief Engineer B. Hoffman 

WBLJ-Dalton— 1940 

Frequency: 1230 Kc Power: 1,000 Watts 

Owned-Operated By Northern Ga. Radio 

Address P. O. Box 811 

Tel.: BRcadway 8-3300 KBS 

Newspaper Affii Marietta Times-Journal 

Station Rep Keystone 

President, Gen. Mgr Werner Wortsman 

Commercial Mgr Frank Painter 

Program Director Vic McConkey 

WRCD-Dalion-1954 

Frequency: 1430 Kc Power: 1000 Watts 

Owned-Oper. By Whitefield Bcstg. Co. 

Address 104 Pentz St. 

Tel.: Broadway 8-5511 Independent 

General Manager Jim Honey 

Comm. Manager Ed Jordan 

Chief Engineer S. Willis 

WDWD-Dawson-1948 

Frequency: 990 Kc Power: 1000 Waits D. 

Owned-Operated By Dawson Bdestg. Co. 

Address P.O. Box 390 

Tel.: Wyatt 5-5521 KBS-MBS 

Representative Indie Sales 

General Manager W. C. Woodall, Jr. 

Program Director Barney Parnacotl 

Chief Engineer Joe Stephens 

WGUN-Decatur-1947 

Frequency: 1010 Kc Power: 50 Kw. d. 

Owned WEAS, Inc. 

Business Address. . .217 W. Ponce de Leon Ave. 

Tel.: DR 3-2521 Independent 

Representative Bernard Howard 

President, Gen. Mgr John Fulton 

Program Director Ray Beale 

Chief Engineer Bill Loudermilk 

Owners of: WJIV. Savannah; KWAM. Memphis; 
WSWN, Belle Glade. 

WDMG-Douglas-1947 

Frequency: 860 Kc Power: 5000 Watts 

Owned-Operated By WDMG. Inc. 

Address 620 E. Ward St. 

Tel.: 1150 Independent 

Representative Dora-Clayton 

President B. F. J. Tlmm 

General Mgr Mary Jarrard 

Comm. Mgr Roy L. Jones 

WMLT-Dublin-1945 

Frequency: 1330 Kc Power: 5 Kw. 

Owned-Operated By Dublin Bdestg. Co. 

Business Address Franklin & Moore Sts. 

Tel.: Bread 2-4422 MBS-KBS 

Sta - Re P s Clarke & Cannon 

President W. Newton Morris 



General Mgr Frank Floyd Jr. 

Program Director Richard E. Killebrew 

Sales Prom. Mgr R. E. Hilliard 

Publicity Director Ted Wolfe 

Chief Engineer Leon Lloyd 

WXLI-Dublin-1958 

Frequency: 1230 Kc Power: 250 Kw. 

Owned By Radio South, Inc. 

Address P. O. Box 826 

Tel.: Broad 2-4282 Independent 

President, Gen. Mgr John A. Boling 

Comm., Prom. Mgr B. J. Gilreath 

Program Director W. A. Thomas 

Sta. Mgr., Chief Eng W. C. Courson 

WTJH-EasiPoinl-1949 

Frequency: 1260 Kc Power: 5000 Watts d. 

Owned-Operated By S. E. Bcstg. System 

Address 2146 Dodson Drive 

Tel.: DI 4-2233 KBS 

President James S. Rivers 

Station Mgr Wm. B. Hill 

WSGC-Elberton-1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Elberton Bcstg. Co. 

Address Elberton 

Tel.: ELberton KBS 

Representative Continental 

Manager Melvin C. Gorman 

WBHB-Fitzgerald-1946 

Frequency: 1140 Kc Power: 250 Watts 

Owned-Operated By Ben Hill Bdestg. Corp. 

Address Box 472 

Tel.: 2077 MBS-KBS 

President Otto Griner 

Gen. Mgr Paul E. Reid 

Chief Engineer Mike Pelton 

WFPM-Fori Valley— 1951 

Frequency: 1150 Kc. . . . .Power: 1000 Watts d. 

Owned-Operated By Rocket Radio, Inc. 

Address Roberta Road 

Tel.: TA 5-5547 KBS 

Sta. Representative Indie Sales 

President, Gen. Mgr Paul Reehling 

Station Manager Ben Spears 

Commercial Manager Virginia Freshwater 

Program Director Rosemary Reid 

Sales Prom., Publicity Mgr Troy Fore 

Chief Engineer Joe Stephens 

WDUN-Gainesville-1949 

Freq.: 1240 Kc Power: 1000 Watts d. 250 n. 

Owned-Oper. By N.E. Ga. Bcstg. Co. 

Address 1103 Thompson Bridge Rd. 

Tel.: LE 4-7331 Independent 

Rep Thomas F. Clark; Dora-Clayton 

Pres., Gen. Manager John W. Jacobs, Jr. 

Comm. Mgr Claire Palmoui 

Station Mgr James N. Martin. Jr. 

Program Director Jim Martin 

Sales Prom. Mgr Robert Culler 

Chief Engineer George R. Wilkens 



355 



GEORGIA ZQ&&&&Z&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 



WGGA-Gainesville-1941 

Frequency: 550 Kc. Power: 5 Kw. d.; 500 W. n. 

Owned-Operated By Blue Ridge Bdcstg. Co. 

Business Address Press-Radio Center 

Tel.: LE 2-6211 MBS-KBS 

Newspaper Affil Daily Times 

President Charles A. Smithgall 

General Manager Robert Schwab 

Commercial Manager James A. Hartley 

Program Dir William A. Sellers 

Publicity Director Ed Storie 

Chief Engineer Wilbert Darracott 

WLBA— Gainesville— 1957 

Frequency: 1580 Kc Power: 5 Kw., d. 

Owned Hall County Bcstg. Co. 

Business Address. . .117 Vz W. Washington St. 

Tel.: LE 2-6331 Independent 

Representative Walker-Rawalt 

Pres., Gen. Mgr Ernest H. Reynolds, Jr. 

Comm., Sales Prom. Mgr John Cooper 

Program Dir Jim Murff 

Chief Engineer John H. Bennett 

WHIE— Griffin— 1952 

Frequency: 1320 Kc Power: 5000 Watts d. 

Owned-Oper. By Telerad, Inc. 

Address Box 971 

Tel.: 9451 Independent 

President, Gen. Mgr John T. Williams 

Sta., Program Dir Fred L. Watkins 

Chief Engineer Ralph Gaskins 

WKEU-Griffin-1934 

Freq.: 1450 Kc Power: 1 Wt. d., 250 Wt. n. 

Owned-Oper. By Radio Station WKEU 

Address Macon Rd. 

Tel.: 5507 MBS-KBS 

General Mgr., Ch. Eng A. W. Marshall, Jr. 

WKLY-Harlwell-1947 

Frequency: 980 Kc Power: 1000 Watts d. 

Owned-Operated By WKLY Bcstg. Co. 

Business Address P.O. Box 430 

Tel.: FR 6-2233 Independent 

Newspaper Affil Hartwelt Sun 

Representative Harry J. Cannon 

President Max G. Piaender 

General Mgr Burch Griffin 

Commercial Manager J. Vickery 

Program Director Ken Winchester 

Chief Engineer Broadus McLane 

W C E H-Hawkinsville-1952 

Frequency: 610 Kc Power: 500 Watts 

Owned Tri-County Bcstg. Co., Inc. 

Address Eastman Highway 

Tel.: TW 3-3381 KBS 

Station Representative Harry J. Cannon 

President D. R. Jackson 

Gen., Sta. Mgr J. D. Popwell 

Chief Engineer John Lancaster 

WGML-Hinesville-1958 

Frequency: 990 Kc Power: 250 Watts 

Owned By Liberty Bcstg. Co., Inc. 



Address Box 15 

Tel.: TR 6-3599 KBS 

President, Gen. Mgr James H. Watson 

Program Director Mrs. Dixie Watson 

Chief Engineer William L. Joyce 

WBGR-Jesup-1949 

Frequency: 1370 Kc Power: 1000 Watts d. 

Owned-Operated By Aitamaha Bcstg. Co. 

Address P. O. Box 147 

Tel.: GA 7-2444 KBS 

Representative Cannon 

President W. G. Thomas, Sr. 

SLa.. Comm. Mgr Edward Lynch 

Chief Engineer Art Manning 

WLFA-Lafayetie-1954 

Frequency: 1590 Kc Power: 5000 Watts 

Owned-Oper. By Radio Dixie, Inc. 

Business Address 41-B N. Main St. 

Tel.: 4-7676 KBS 

Representative Harry Cannon 

President J. A. Gallimore 

Gen., Sta. Mgr C. W. Gwyn 

WLAG-La Grange-1941 

Frequency: 1240 Kc. .Power: 1 Watts d; 250 n. 

Owned-Operated By LaGrange Bdcstg. Co. 

Business Address WLAG Bldg. 

Tel.: 882—3505 MBS, KBS 

Newspaper Affil Daily News 

Sta. Representative Indie Sales 

President Roy C. Swank 

General Manager Edwin Mullinax 

Program Director Faye Scarbrough 

Publicity Director Betty Todd 

Chief Engineer James McKay 

n WTRP-LaGrange-1953 

Frequency: 620 Kc Power: 1000 Watts 

Owned Chattahoochee Bcstg. Co., Ltd. 

Address Hammett Bldg. 

Tel.: Tuxedo 4-9879 Independent 

Sta. Representative Devne